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[ad_1] In my largely Gen Z friend group, I’ve settled comfortably into the role of the “soft girl,” which makes sense as I like to describe...
[ad_1] “In order to give an honest review of a celebrity-owned product, it is important to put aside your admiration for the celebrity and focus on...
[ad_1] Gen Z Says is a bi-monthly column chronicling the latest trends in the fashion and beauty space through the lens of Who What Wear’s own...
[ad_1] You’re a content creator praised for your elegant style and founder of the skincare line, Marie Louise Cosmetics. What was the inspiration behind the brand?...
[ad_1] Five years from now when we consider the sweeping influence of TikTok-led aesthetic trends on the beauty industry (often positioned precariously at their intersection), failing...