Gen Z Says is a bi-monthly column chronicling the latest trends in the fashion and beauty space through the lens of Who What Wear’s own Gen-Z editors. Expect a download on the upcoming class of tastemakers, emerging designers, and shopping and style choices straight from the generation setting the trends.

Fall weather has only just started, yet my TikTok feed has been filled with users sharing the buys and trends they’re most excited about this season. And as expected, the Gen Zers have stirred the pot, with Millenials in their comments section begging them not to bring certain styles back. (Cuffed jeans were a standout hot topic.) Well, fashion is circular, and despite their best efforts, trends of the past will become new again. The Pinterest boards are filled with ’90s and Y2K images, and my generation certainly knows how to revitalize a trend that you thought was buried away in the past. But don’t fret, not every Gen Z loved trend is as divisive as cuffed jeans, some have reached the masses of all ages. 

Even if you don’t consider yourself amongst Gen Z (I’m 25, so I’m very much on the cusp), the trends below are ones to keep on your radar this season. I searched through the accounts of Gen Z celebrities and influencers and took note of the common themes throughout their recent outfits. You can choose to go all in and purchase a pair of metallic pants and cuffed jeans, or you can add subtle cool hues to your wardrobe with a satin bow or silver earrings. Either way, shopping within this article is something that’s going to be hard to resist.

Keep scrolling to see all of the Gen Z fashion trends that are defending what’s cool this season.

Yusra Siddiqui

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