Lifestyle
No Returns Necessary: These “Soft Life” Beauty Items Are 100% for Keeps
[ad_1] In my largely Gen Z friend group, I’ve settled comfortably into the role of the “soft girl,” which makes sense as I like…
Tag: Gen Z Says
Lifestyle
Gen Z Only Uses Celeb Beauty Brands That Balance Relatability With Accessibility
[ad_1] “In order to give an honest review of a celebrity-owned product, it is important to put aside your admiration for the celebrity and…
Lifestyle
Get In, We’re Going Shopping: The 6 Cool Fall Trends Gen Z Is Buying This Fall
[ad_1] Gen Z Says is a bi-monthly column chronicling the latest trends in the fashion and beauty space through the lens of Who What…
Fashion
Gen Z Loves TikTok-Viral Quiet-Luxury Beauty—Here’s Why
[ad_1] You’re a content creator praised for your elegant style and founder of the skincare line, Marie Louise Cosmetics. What was the inspiration behind…
Fashion
TikTok’s Beauty Trends Are Inexplicably Fruity, and Gen Z Is Eating Them Up
[ad_1] Five years from now when we consider the sweeping influence of TikTok-led aesthetic trends on the beauty industry (often positioned precariously at their…