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Tag: Fujifilm

  • Fujifilm’s X-T30 III adds a film simulation dial and 6K video

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    When Fujifilm launched the X-T50 last year, no one was sure what would happen with its aging X-T30 lineup. The company just answered that question with the launch of the X-T30 III, boosting the speed and improving autofocus of the last model, while adding a film simulation dial seen on other recent models. It’s very light for travel or street photography, but has some powerful features like 6.2K video and subject-detect autofocus, all at a reasonable price.

    The original X-T30 first arrived in 2019 and was replaced in 2022 by the X-T30 II that was more of a mild update than an all-new camera. However, the X-T30 III has a number of key updates that bring it in line with other recent models like the X-M5 and X-T50. It does have the same 26.1MP X-Trans sensor as before (with a 1.5x crop compared to a full-frame camera), but now uses Fujifilm’s latest image processor that doubles image processing speed and significantly improves video capabilities.

    The X-T30 III is meant to be taken on adventures, so it’s still very light at just 378 grams or 13.33 ounces, a touch less than the previous model. Control-wise, the biggest addition is a film simulation dial just like the one on the X-M5 and X-T50, replacing the mode dial from the X-T30 II. It’s designed to make it easy to switch between film simulations like Reala Ace and Nostalgic Neg, while offering three customizable positions to let users save “recipes” of their own making.

    Otherwise, the X-T30 III has a generous complement of dials and buttons something that allows for precise control but may intimidate newbies. The rear display tilts up but doesn’t flip out, and the 2.36-million-dot electronic viewfinder is on the low end for resolution. The main feature missing on the X-T30 III is in-body stabilization, so you’ll need either a stabilized (OIS) lens or electronic stabilization for video.

    Fujifilm's X-T30 III is its latest camera with a film simulation dial

    Burst shooting speeds are the same as before at 8 fps with the mechanical shutter and 20 fps in electronic mode. However, more of your shots are likely to be sharp thanks to the updated, faster autofocus. Along with the extra speed, Fujifilm introduced new AI subject detection modes including Auto-Tracking, Animals, Birds and Vehicles.

    Video also gets a big upgrade. The X-T30 III can now shot 6.2K 30 fps video using the entire sensor (up from 4K 30p before), or 4K at 60 fps with a mild 1.18x crop. All of those resolutions are available with 10-bit modes to boost dynamic range. However, the X-T30 III lacks in-body stabilization, has a weird 2.5mm microphone input and a display that only tilts and doesn’t flip out. That makes it fine as a hybrid camera, but if you mostly shoot video, a model like the X-S20 may be a better choice.

    Fujifilm's X-T30 III is its latest camera with a film simulation dial

    Other key features include a microHDMI port for RAW video output, a single SD memory card (that’s of the low-speed UHS-I variety unfortunately), and improved battery life with up to 425 shots to a charge. Fujifilm also introduced a new lens, the Fujinon XC13-33mmF3.5-6.3 OIS that offers an interesting ultrawide full-frame equivalent zoom range of around 20-50mm.

    The X-T30 III is now on pre-order for $999 in multiple colors (black, charcoal silver and silver) with shipping set to start in November 2025. The Fujinon XC13-33mmF3.5-6.3 OIS will also ship around the same time for $399.

    Image for the mini product module

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    Steve Dent

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  • Fujifilm X-M5: Lightweight Mirrorless Camera for Creators

    Fujifilm X-M5: Lightweight Mirrorless Camera for Creators

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    Fujifilm has expanded its X Series lineup with the launch of the Fujifilm X-M5, a mirrorless digital camera designed to meet the needs of emerging content creators. Combining intuitive controls with advanced imaging technology, the X-M5 offers a balanced solution for both still photography and videography. The camera’s compact design and accessible features make it a great option for those looking to capture everyday moments or explore their creative potential without the bulk of heavier camera models.

    Compact and User-Friendly Design

    One of the most notable features of the Fujifilm X-M5 is its portability. Weighing approximately 13 ounces (355g) and with dimensions of 4.7 inches in width, 2.6 inches in height, and 1.5 inches in depth, this is the lightest model in Fujifilm’s current X Series. Its size makes it ideal for photographers and videographers on the move, offering a natural solution for everyday shooting.

    The design is equally functional, with symmetrically placed dials for easy control, available in both silver and black varieties. The Film Simulation Mode Dial is conveniently located on the top left of the camera, allowing users to toggle between 20 different film simulations, a popular feature that mimics the look of classic analog films. This adds an artistic flair for both stills and videos, catering to those who appreciate creative color tones in their content.

    High-Performance Sensor and Autofocus

    Under the hood, the X-M5 packs a punch with its 26.1-megapixel X-Trans CMOS 4 sensor, which is back-illuminated for improved low-light performance. Paired with the X-Processor 5, this sensor allows for high-quality images with excellent color reproduction and detail. The camera also boasts low power consumption, ensuring longer shooting sessions without worrying about battery life.

    For autofocus, Fujifilm has incorporated AI technology to enhance its subject detection capabilities. The X-M5 can track a variety of subjects, including animals, birds, cars, and even drones, thanks to the improved subject detection autofocus system. Additionally, the camera’s face and eye AF feature ensures sharp and accurate focus, making it ideal for portraits or dynamic scenes where quick movement is involved.

    Video Capabilities and Image Stabilization

    The X-M5 isn’t just a stills camera; it’s packed with extensive video features that make it a versatile tool for videographers. It supports 6.2K/30P video recording in 4:2:2 10-bit quality, and offers 4K/60P and 1080/240P options, covering a wide range of content creation needs. Whether you’re recording in high resolution or slow motion, the X-M5 can handle it with ease.

    Image stabilization is another strength of this camera, with powerful digital stabilization that compensates for not only minor shakes but also the movement that occurs when filming while walking. This is particularly useful for vloggers and content creators who often shoot handheld video.

    A new feature in the X-M5 is its three built-in microphones, offering different configurations for surround, front, back, or a combination of front and back sound capture. These options ensure that users can adjust the audio settings based on their shooting environment, making it an excellent tool for a wide variety of video projects.

    A Camera Built for Versatility

    The Fujifilm X-M5 is designed for both beginners and seasoned creators alike. Its intuitive controls, such as AUTO mode, allow newcomers to easily create professional-quality content without the steep learning curve. Meanwhile, features like Vlog Mode and the new 9:16 short movie mode cater to content creators focused on social media, allowing vertical video formats right out of the box.

    For those who need a camera that can handle long sessions, optional accessories such as the FAN-001 cooling fan and TG-BT1 tripod grip enhance the camera’s usability in different shooting scenarios. Both accessories add to the camera’s versatility, ensuring it remains comfortable to use even during extended recording sessions.

    In conclusion, the Fujifilm X-M5 is a compelling option for content creators seeking a lightweight yet powerful tool that covers both photography and videography needs. With its advanced autofocus, excellent image quality, and user-friendly design, the X-M5 stands out as an everyday camera that delivers professional results. The X-M5 will be available in silver in November 2024 and black in April 2025, with pricing starting at $799.95 USD.

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    Al Hilal

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  • Which Instax Camera Should You Buy?

    Which Instax Camera Should You Buy?

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    Instax Mini 90 Camera for $210: Once my favorite Instax, the Mini 90 seems to have been superseded by the Mini Evo. The price isn’t too different, yet the Mini Evo is more capable, especially since the Mini 90 is fully analog. That said, the Mini 90 delivers the highest-quality image of the Mini series (equal to the Mini Evo), so if you want the fully analog experience and the highest quality image, this is the camera to get. It regularly dips below $150, so avoid paying more.

    Instax SQ 6 Camera for $130 to $210: This one is a head-scratcher. As I noted above, the SQ 6 is a better camera than the SQ 1 or SQ 40, which seem to have jointly replaced the SQ 6. Heck, there was even a Taylor Swift version of the SQ 6 (I’d hate to see what that’s going for on eBay these days). Whatever the case, Fujifilm no longer lists the SQ 6 on its Instax website. But if you find it, and like the square format, the SQ 6 is a fantastic camera. It has several manual features not found in the others—I especially like the Lighten and Darken modes that can be used like exposure compensation—in addition to the fully automatic mode of the SQ 40. Other nice extras include a self-timer, close-up mode, and the option to turn off the flash. There is stock out there, so try to only buy it if you find it for around $100 to $150.

    Instax Mini Link 2 Printer for $100: The Instax Mini Link was replaced by the Mini Link 2, but the upgrades were minor, and, honestly, I can’t tell any difference in print quality. If you can find the original Mini Link for less than the price of the Link 2, go for it. The Link 2 sells for $100 most of the time, so don’t pay as much for the original Link. They’re both great printers.

    Avoid These Instax Cameras

    Instax Mini 11 for $80 to $120: I mentioned this above, but the Mini 11 is rarely worth buying. It’s only a few dollars cheaper than the newer Mini 12 and lacks most of the features that make the Mini 12 such a good buy. If you can find this one for under $50, maybe it’s worth it. But otherwise, avoid the Mini 11.

    Instax 7s/Instax 8/Instax 9: These are all older, low-end Instax models. They use a fixed 1/60 shutter speed, whereas the comparably-priced Mini 12’s auto exposure can choose between 1/2 to 1/250 second shutter speeds, making it much more flexible. Given that most of these are hard to find anyway, skip them.

    Do You Want a Camera, a Printer, or Both?

    Once you’ve picked the size of film you want, the next question is, do you want a camera, a printer, or a hybrid that can do both? The latter is more expensive but gives you the best of both worlds—our top pick is a camera and a printer. Note that if you want Instax Square or Instax Wide prints, there is no hybrid model.

    If you have nostalgia for what I still think of as “the Polaroid experience,” an Instax camera is the way to go. They aren’t the highest-quality cameras (most have plastic lenses), but they take decent photos, and you get to watch them develop seconds after you shoot. It’s the more fun option, but the disadvantage is that if you have an image you love on your phone and want to print it, you’ll have to look elsewhere.

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    Scott Gilbertson

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  • Fujifilm expands presence with new office in Cebu City

    Fujifilm expands presence with new office in Cebu City

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    In response to the surging demand for its products and services, FUJIFILM Philippines Inc. (FFPH) and FUJIFILM Business Innovation Philippines Corp. (FUJIFILM BI PH) have announced the relocation of their offices to a larger space in Cebu City.

    The new office, strategically situated at Mercedes Benz Tower, Mindanao Ave Cebu Business Park, Cebu City, marks a significant move for the global leaders in innovation. This expansion aims to strengthen Fujifilm’s foothold in the region, enabling the brand to better cater to the local market and provide an enhanced experience for customers.

    The Fujifilm Cebu City office will serve as a hub for after-sales support, featuring a local repair center for digital cameras and endoscopy products. Additionally, it will host a showroom showcasing advanced cameras, cutting-edge printing machines, and business software solutions, offering customers an interactive experience with Fujifilm’s latest innovations in imaging and document management technology.

    Masahiro Uehara, president of FFPH, expressed confidence in the strategic move, stating, “This relocation reinforces our commitment to swiftly expand our local operations, making our products and services more accessible to the southern part of the country.”

    Adding his perspective, Hideaki Kato, president of FUJIFILM BI PH, mentioned that FUJIFILM BI PH has almost 60 years of experience in the Philippines and continuously provides document process innovation for Cebu customers. He also highlighted the synergy between the two entities, stating, “We are proud to unveil this new office, bringing us closer to our customers in Cebu and emphasizing the collaboration between FUJIFILM Business Innovation Philippines and FUJIFILM Philippines.”

    Fujifilm, renowned for its relentless pursuit of technological advancements and customer-focused solutions, leverages its photographic industry expertise to push growth in healthcare, materials, and business innovation. The company’s new group purpose, “Giving our world more smiles,” underscores its commitment to creating a brighter future in society.

    For more information, visit www.fujifilm.com/ph & www.fujifilm.com/fbph.

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    Gadgets Magazine 17

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