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Tag: French Women

  • I Just Got Back from Europe—French and Spanish Women Both Wore This One Trend

    I Just Got Back from Europe—French and Spanish Women Both Wore This One Trend

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    Every year, I spend most of my December and January in Europe, basking in the trends firsthand thanks to the incredible people-watching. Whether it’s on-the-go Spanish women in Madrid or chic, stylish Parisians sipping their morning coffee, the women across the pond deliver plenty of style without even realizing it. On this season’s agenda, you ask? A well-made, impressive shearling aviator jacket.

    Aviator jackets—and double-faced sherpa and shearling-lined jackets, in general—proved to be one of the biggest jacket trends of last year. They’re not going anywhere anytime soon based on my hard-found, calculated research. (Read: sneaky street style pictures of women I saw during my travels.)

    They’re the perfect no-fuss adornment to an already great outfit, and, for most European women leading their busy, metropolitan lives, the jacket style seemed to be a go-to choice as we ended 2023 and entered 2024.

    Below, browse plenty of outfit inspiration from the sources and shop for the best aviator jackets to start the year strong. Trust me, you won’t want to scroll away.

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    Ana Escalante

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  • I Just Came Back From Paris, and Yep, These 2024 Trends Are Already in Action

    I Just Came Back From Paris, and Yep, These 2024 Trends Are Already in Action

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    There’s no better way to ring in the New Year than sitting in a café in Paris and people-watching. Last week, I spent the start of 2024 in various little cafés around the French capital’s most stylish districts trend-spotting among the chic Paris street style crowd. 

    Whether it was passing by boutiques in the Marais, the city’s trendiest shopping district, or sipping on chocolat chaud viennois—Vienna-style hot chocolate—in the heart of Montmartre’s painter’s square, French women left and right wore these six can’t-miss trends to ring in 2024. Below, scroll through and shop all of the elevated items you need to keep an eye on this year that will, no doubt, take over your Instagram feed in the weeks and months to come.

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    Ana Escalante

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  • Fashion People in Paris Are Throwing Out This Antiquated Style Rule in 2024

    Fashion People in Paris Are Throwing Out This Antiquated Style Rule in 2024

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    If there’s one thing I learned about my time in Paris over the holiday season, it’s that French people don’t wear all black nearly as much as New Yorkers. After sitting at cafés people-watching and trend-spotting for hours, I’d go out to stay that the stylish Paris street crowd is saying au revoir to basic and monochromatic outfits in 2024.

    While I spotted a fair share of elevated basics and classic styles in brown, black, nude, and cream, the Paris street style crowd that stole my heart the most while in the French fashion capital were those who were unafraid to experiment with color. Whether it was full-on statement coats in bright hues or blink-and-you-miss-it accessories to add a touch of playfulness, French women everywhere are throwing the notion that all-black outfits are the only way to look chic this winter.

    Below, browse some style inspiration on how to incorporate color into your winter outfits the cool French-girl way and shop their key staples. 

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    Ana Escalante

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  • How French Women Are Wearing Their Favorite Black Leather Jackets Right Now

    How French Women Are Wearing Their Favorite Black Leather Jackets Right Now

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    I can’t help it—every time I’m looking for fresh ways to wear even the most basic of fashion pieces, I turn to my favorite French style muses for inspiration. I know I’m not alone in this because, no matter how cliché, these women just have a knack for making everything look painfully chic and effortless. Enter the black leather jacket. I’ve been wanting to wear my latest leather outerwear acquisitions without my outfits feeling stale, so to the chic Parisiennes I turned.

    Whether it’s a black leather bomber, a moto jacket, a blazer, or another cut, I found some incredibly cool and elevated looks straight from Paris to get the styling juices flowing. No, it’s not just a bunch of denim looks—they’re are some great ways to wear the classic outerwear with everything from skirts to trousers as well. Keep scrolling to check out eight inspiring ways French women are wearing their favorite black leather jackets this season.

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    Jennifer Camp Forbes

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  • Here's How French Women Are Styling Their Loafers Right Now

    Here's How French Women Are Styling Their Loafers Right Now

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    Like the rest of us, French women rely on basics to help elevate their looks and give them timeless appeal, so naturally, jeans are a recurring theme when styling their loafers. Other Gallic women are serving up combinations involving skirts, leggings, and even joggers, confirming just how versatile loafers can be.

    If you ever wondered how French women style loafers, well, wonder no more. I’ve whittled down seven key looks that demonstrate this perfectly. Scroll on to see them and shop any pieces you might need to re-create them should they not already feature in your wardrobe. Vive la loafer!

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    Maxine Eggenberger

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  • The 8 Specific Basics Cool Europeans Are Wearing With Jeans Right Now

    The 8 Specific Basics Cool Europeans Are Wearing With Jeans Right Now

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    There’s just something about European style that we Americans can’t get enough of. Even when they’re wearing something casual and low-key, the fashion people of Paris, London, Milan, Stockholm, and other cities always seem to dress with a certain polish—and I’ll go to the ends of the internet in search of ways to re-create their looks myself. In fact, I recently did just that, and I figured I’d share my findings with you here.

    Let’s start with jeans, the one item I know every one of us has in their closets right now. Europeans may be known for their sophisticated style, but they’re no strangers to good denim. The main difference in American and European denim outfits, I’ve noticed, is in how they are styled. I scrolled through the Instagram feeds of stylish Europeans for a few solid hours and can confirm that right now, the secret sauce for their denim ensembles all comes down to a handful of very specific wardrobe basics. Here, discover the items that Europeans from Paris to Stockholm are wearing with jeans now, and shop the key pieces.

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    Anna LaPlaca

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  • The 6 Pairs of Jeans Every French Woman Owns

    The 6 Pairs of Jeans Every French Woman Owns

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    We talk a lot here at Who What Wear about the classic aesthetic of French women, which is undoubtedly part of what makes their style so appealing to people around the world. This penchant for timeless style also applies to their denim choices. That said, while they wear the classics, they also make room for more trend-forward styles. And as you’ve probably noticed, French women love wearing jeans both day and night year-round, so there’s plenty of room for denim diversity.

    I’ve been a Who What Wear editor for 10 years, which translates to a lot of time spent looking at French outfits on Instagram. Because of this, I’m pretty confident in saying that I’ve pinpointed the exact denim styles French women own—many of which they’ve been wearing for years. Scroll on to see examples of the jeans and shop versions of the styles for your own denim collection.

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    Allyson Payer

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  • I Live in Paris: 20 Beauty Essentials I Know French Women Can't Live Without

    I Live in Paris: 20 Beauty Essentials I Know French Women Can't Live Without

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    I spent the last year living in Paris, and every time I’m back in the U.S., I’m always asked about French beauty secrets. The term “French beauty” gets thrown around a lot, but what does it really mean? To me, it means natural and effortless—looking like you just rolled out of bed, threw on some mascara, and left to grab a morning coffee. It’s less makeup and more skincare. It’s all about using multi-purpose beauty products that serve an aesthetic function while also strengthening the skin, hair, and nails. 

    Even though I tend to take a more maximalist approach to my beauty routine, I’ve learned a thing or two over the past few months, both through stealth observation and conversations with French women. And lately, I’ve even started merging bits and pieces of the French beauty philosophy with my own. It all started with some tried-and-true beauty products. Below, check out 20 essentials French women can’t live without, according to me (and my Parisian friends). 

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    Valeriya Chupinina

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  • This French Family Wears Zara in Ways That Floor Me—Here's What They're Buying.

    This French Family Wears Zara in Ways That Floor Me—Here's What They're Buying.

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    No matter your personal style preference, fashion lovers of any persuasion can probably all agree on one thing: French people are undeniably chic. So, it’s probably no surprise that our FYP on TikTok routinely serves up style inspiration from Paris—that’s where we first came across Sophie and her style-savvy brood. 

    The 42-year-old model, image consultant, and mother of three routinely posts her family’s “look du jour” on TikTok. And, despite speaking very rudimentary French, we have spent hours scrolling through her sweet videos. So, imagine our surprise when we discovered just how many of the excellent everyday items in their wardrobe came straight from Zara.

    Keep scrolling to check out a few of our favorite TikToks featuring the whole family, then browse several of the affordable, endlessly wearable wardrobe basics from Zara that we’ve spotted on MademoiselleSoph’s feed. Whether you’re shopping for yourself, or in search of something even a Gen-Zer will love, Zara’s got it covered this season. The only thing missing is that highly covetable hot pink Chanel handbag. 

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    Drew Elovitz

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  • Cool Parisians and Their Grandmothers Swear By This Timeless Jacket Style

    Cool Parisians and Their Grandmothers Swear By This Timeless Jacket Style

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    If there’s one thing that I can’t say no to, it’s a simple Lady Jacket. Popularized in the ’60s by oversize gold buttons, bouclé and tweed detailing, and sharp, cropped silhouettes, the retro outwear style was the jacket of choice for both It girls and high-society women alike. With famous wearers like Princess Diana, Jackie Onassis, and Carolyn Bessette-Kennedy, these jackets have seen a huge surge in popularity recently, especially among the stylish Paris set.

    Even though the timeless silhouette was once only associated with older stylish women, modern twists like slouchy cardigan iterations and minimal buttons have kept the jacket style feeling fresh over the years. Below, shop out the Parisian uniform of choice along with some other jaw-dropping Lady Jackets, bouclé jackets, and tweed jackets French women have been wearing for decades.

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    Ana Escalante

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  • If a French Woman Shopped the Limited-Time Nordstrom Sale, She'd Buy These Items

    If a French Woman Shopped the Limited-Time Nordstrom Sale, She'd Buy These Items

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    It’s no secret that French style is often top of mind for editors and fashion lovers in general. Parisian women are revered for their chic, classic style that feels effortless all at once, so who could blame anyone for wanting to emulate it? When I shop, especially during sale times, I like to keep an eye out for pieces that are quintessential to French style since I know they are guaranteed to get a lot of wear and likely a lot of compliments.

    This was exactly my mindset when putting together a roundup of the best pieces from the Nordstrom limited-time sale. I asked myself, “What pieces would a French woman buy from this sale?” while perusing the discounted selection. I narrowed it down to five key pieces that would answer that very question. Keep scrolling to shop French girl–inspired sale pieces that caught my eye, from chic coats to elegant sweaters.

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    Jennifer Camp Forbes

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  • I’m a Loyal J.Crew Shopper—31 Rich-Looking Sale Finds That Ooze French Vibes

    I’m a Loyal J.Crew Shopper—31 Rich-Looking Sale Finds That Ooze French Vibes

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    If you read my stories regularly, you’ll know I’m a French girl at heart—especially when it comes to my style choices. I also happen to be a very loyal J.Crew shopper. I’ve been wearing pieces from the preppy brand ever since I can remember. If effortlessly chic French-girl style is what you’re looking for this winter then J.Crew is the place to shop right now—especially their sale section. Yes, you heard right! This cyber week you can find plenty of fresh pieces that embody that nonchalant yet polished aesthetic the French do so well. Whether you’re looking for relaxed sweaters, straight-leg jeans, polished belts or a sleek trench coat, keep scrolling for a whole host of classic yet trend-forward finds that scream “Je suis Français.”

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    Judith Jones

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  • Women on the Streets of Paris Wear These Winter Basics to Look Chic

    Women on the Streets of Paris Wear These Winter Basics to Look Chic

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    The word “effortless” comes to mind when describing Parisian style because French women often wear pieces that are chic and easy in nature. You know, very je ne sais quoi. So yes, elevated basics (easy in nature) are typically front-runners in the wardrobes of these style setters.

    In terms of the basics French women will wear as we head deeper into winter, well, the options run the gamut. That said, there are a few key elevated basics some of our favorite follows on Instagram have worn that we think will be quite popular on the streets of Paris this season given their chic and of-the-moment vibe.

    Keep scrolling to check out the versatile basics in question, complete with visual and shopping recommendations.

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    Bobby Schuessler

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  • If a French Woman Shopped the New Nordstrom Sale, She’d Love These 38 Chic Items

    If a French Woman Shopped the New Nordstrom Sale, She’d Love These 38 Chic Items

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    The Nordstrom fall sale is legit. There are so many fantastic items on discount before Black Friday technically kicks off. And yes, many of the finds in question easily fall into that effortlessly chic category. You know, words that are often synonymous with Parisian style.

    On that note, I thought it could be fun to scroll through the Nordstrom sale offering to uncover gems a French woman would definitely be into—pieces that are pared down yet elegant—if she found herself across the pond shopping at Nordstrom.

    Keep scrolling to shop easy jackets, elevated basics, forward shoe styles, and more.

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    Bobby Schuessler

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  • The French-Girl Way to Incorporate a Baseball Cap Into Your Fall Wardrobe

    The French-Girl Way to Incorporate a Baseball Cap Into Your Fall Wardrobe

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    If you had asked me a couple of years ago if I would have considered wearing a baseball cap on the regular—or at all for that matter—you would have gotten a hard “no” in response. Now, I wear one on just about every day of the week. With that new commitment in mind, I am constantly on the lookout for fresh outfit inspiration on how to wear a baseball cap in style. My personal aesthetic reads modern classic, so naturally, I turn to the chicest French women for guidance.

    I set out to find out how the lovely ladies of Paris give baseball caps the well-admired and coveted French treatment for fall, and I was not disappointed. I came across nine incredibly chic outfit ideas that incorporate the timeless hat with some of the season’s best pieces, spanning from denim and trousers to long coats and trendy sneakers. Keep scrolling to peruse the stylish outfits and shop each look.

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    Jennifer Camp Forbes

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  • The Classic Sneaker Style French Women Wear on Heavy Rotation

    The Classic Sneaker Style French Women Wear on Heavy Rotation

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    When it comes to looking for classic outfit inspiration, I can’t help but beeline over to the Insta profiles of my favorite French or Paris-based muses. As cliché as it might sound, Parisian style—or the idea of it anyway—has undeniably set the bar for many when it comes to putting together an elevated, timeless look. I had my fall wardrobe in mind during a recent perusal of my favorite French-girl accounts, and it dawned on me that there was one sneaker brand I saw them donning no matter the year or the season: Converse. It’s no surprise either.

    Converse sneakers have long had a cult-classic status, which is quite apropos when it comes to French fashion. I know any shoe style is instantly chic when given the Parisian style treatment, but women in France truly wear Converse on heavy rotation—and for good reason. You can wear a pair year-round with everything from jeans to skirts to dresses to trousers seamlessly. Plus, they are under $100 and come in a variety of colors and styles. Below, you’ll find seven fall outfit ideas straight from some of the chicest French women I know, all complete with Converse sneakers.

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    Jennifer Camp Forbes

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  • If You Love French-Girl Style, I Bet You’d Love These Chic H&M Fall Sale Finds

    If You Love French-Girl Style, I Bet You’d Love These Chic H&M Fall Sale Finds

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    Am I obsessed with French-girl style? Yes. Do I get an instant mood boost when I find a good deal? Also yes. So when I read that H&M has a fall sale going on with select items up to 60% off, I dropped everything to check it out. The retailer is famous for its Parisian-inspired pieces and great sales. Once again, this rang true. I hit the jackpot with this sale, and lucky for you, I am not going to gatekeep my finds. I may or may not have already scooped up my favorites.

    Below, you will find 31 pieces that are guaranteed to catch the eye of any Parisian woman perusing the H&M sale. You’ll find everything from elevated basics like sweaters, pants, and classic boots to understated yet sexy pieces, including tops with standout necklines and party-ready dresses. I absolutely recommend you act quickly—these chic finds are all under $100 and selling out fast.

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    Jennifer Camp Forbes

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  • 23 Amazon Finds That French Women In Their 20s, 40s, and 60s Would Buy

    23 Amazon Finds That French Women In Their 20s, 40s, and 60s Would Buy

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    It’s no big secret that French women have a reputation for dressing well. Whether it’s because they’re surrounded by the very best of what fashion has to offer or due to some top-secret styling code passed down for generations, it doesn’t much matter. The result is the same: the French simply have the looking chic thing down, from their 20s to their 40s to to their 60s and beyond. It’s a skill—one that many, myself included, would like to, at last, decode. 

    That’s exactly what I, as someone who’s spent a shocking amount of time in her life studying the sartorial decisions made by French women, set out to do below, focusing only on items that can be ordered in an instant on Amazon. Oh, and did I mention that everything is marked down for Amazon Prime’s annual Big Deal Days sale event? I probably should have, because they are. Big time. Scroll down to shop the 23 Amazon Prime Big Deal Days finds that I’m convinced French women of all ages would 100% buy. 

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    Eliza Huber

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  • 6 Chic Outfit Ideas Borrowed Straight From the Streets of Paris

    6 Chic Outfit Ideas Borrowed Straight From the Streets of Paris

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    We, the editors at Who What Wear, routinely turn to the Parisian set when we’re looking for simple and chic outfit ideas. That je ne sais quoi approach to style is just so coveted. On that note, after scrolling through the Instagram feeds of some of our favorite influencers based in Paris, we uncovered a smattering of top-notch outfit posts. And yes, you’re going to find some of the standouts below for inspiration.

    Below you’ll find six chic outfit ideas that are borrowed straight from the streets of Paris. You’ll notice that while each ensemble is unique in its own right, every ensemble has that effortless feel that’s so desirable. There are also shopping recommendations for each look if you want to add something new to your wardrobe.

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    Bobby Schuessler

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  • All of My Friends Love Parisian Style—I Told Them to Try These Nordstrom Items

    All of My Friends Love Parisian Style—I Told Them to Try These Nordstrom Items

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    Everyone in my friend group, including myself, gravitates toward Parisian style. You know, that “je ne sais quoi” approach to fashion that’s effortless and no-fuss. While French people wear a variety of different items, the fashion set often gravitates toward elevated basics that are polished, chic, and easy to style. I’m referring to items like classic button-down shirts, suiting, pretty skirts, and more.

    I should also note that Nordstrom happens to be one of the go-to stores for those in my inner circle. And yes, there’s a smattering of pieces in the new-arrivals section that lean into the Parisian aesthetic. Below, you’ll uncover a range of the items (along with others I love) that I sent to my friends for fall shopping inspiration. 

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    Bobby Schuessler

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