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THE BLUEPRINT:
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Toastique to open its first Long Island location in Woodbury‘s Country Square center.
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Franchisees Christopher and Andrea Pedersen to operate the new store.
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Menu features gourmet toasts, smoothies, and cold-pressed juices.
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Fast-growing brand now exceeds 50 locations nationwide.
Toastique, a fast-growing gourmet toast, juice and coffee bar chain, will be opening its first Long Island location.
The fast-casual concept will open a 1,632-square-foot restaurant in the Woodbury Country Square shopping center at 8027 Jericho Turnpike in Woodbury. The space was formerly the long-time home of Dugan’s Sandwich Shop.

The first Long Island Toastique will be owned and operated by husband-and-wife franchisees Christopher and Andrea Pedersen, who have a long history of experience in the franchise industry.
Andrea Pedersen has spent her career on the franchisor side with brands such as Massage Envy, Sky Zone, Garage Kings and most recently, as brand president for sugaringLA. After spending 15 years working as a Local 3 union electrician, Chris Pedersen opened his first franchise in 2008 and has built his career as a multi-unit franchisee with Massage Envy, European Wax Center, Orangetheory Fitness and Amazing Lash Studio.
The Pedersens were attracted to Toastique for its mission to make healthy food approachable, accessible and enjoyable.
“We have always tried to live a healthy lifestyle, and Toastique aligned with that immediately,” Chris Pedersen told LIBN. “The food is fresh, clean and great for all ages, making it a perfect fit for families and anyone looking for better daily options. It’s the kind of place we would visit ourselves, so choosing it as our next franchise felt natural.”
Toastique was founded by former collegiate cheerleader Brianna Keefe in 2018 with a store in Washington D.C. The brand has since experienced rapid growth, now expanding to over 50 locations open across the country and many more in development.


Toastique offers a menu featuring signature toasts like Avocado Smash, Smoked Salmon and PB Crunch that are customizable. The eatery also features bottled and fresh-poured cold-pressed juices and smoothies such as Green Machine, Blue Mystique and Superfruit, and smoothie bowls with superfood ingredients.
The all-in investment to open a Toastique franchise ranges from $371,117 to $846,342, and average annual sales per store is $712,148, according to the company’s franchise information.
The Woodbury Toastique is expected to open in the first quarter of next year.
“We believe that when you eat good, you also feel good and such is the message of Toastique, which offers a nutrition-packed menu that’s also decadent in taste,” Andrea Pedersen said. “With Woodbury being such an active community and our location neighboring both the golf course and park, we have no doubt the brand will fit in well and resonate with our neighbors.”
Jennifer Lazear of Scale Franchise Solutions represented the tenant, while John Genovese, Joanne Argenti and Doug Weinstein of RIPCO Real Estate represented the landlords, Woodbury 8027 LLC and Woodbury Country Square LLC, in the Toastique lease transaction.
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David Winzelberg
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