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[ad_1] If you asked Who What Wear’s beauty editors if there’s a better feeling than discovering a new signature perfume that’s so low-key people won’t stop asking...
[ad_1] Here it is, the Kendall Jenner-approved fragrance that I’m obsessed with too. It’s from the brand By Far, which is known primarily for its trendy shoes and bags. In...
[ad_1] Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 30 fashion...
[ad_1] Moving to Paris for a month as a New Yorker was the ultimate culture shock in the beauty department. New York women love their beauty routines....
[ad_1] When it comes to beauty routines and favorite products, Hailey Bieber has the world in a chokehold. Thanks to her skincare line Rhode, everyone has...
[ad_1] It’s almost summer, meaning it’s time to swap out my beauty products. Summer is always challenging for me on the beauty front. I live in New...
[ad_1] As a beauty lover, I wish I could say I loved all of my editorial beats (hair, makeup, skincare, nails, wellness, etc.) equally. Alas, I...
[ad_1] Despite my lifelong connection to the lush, green, and incredibly picturesque mountains and forests of the Pacific Northwest, I’ve always been drawn to the sun-...
[ad_1] In my ideal writer’s setup, there are always two cigarettes within arm’s reach. One bears a faint kiss of red lipstick; the other is a...
[ad_1] Growing up, my mom had the most enchanting collection of beauty products that took residence in her bathroom. (My dad’s electric shaver, bare bar soap,...
[ad_1] For as long as I can remember, I’ve always been into woody fragrances. Like a true L.A. woman, I was committed to Le Labo’s Santal 33 ($97) for...
[ad_1] I am a total sucker for perfume. I know it, everyone who knows me knows it, and everyone who reads my reviews knows it, too....
[ad_1] If you’ve been in the presence of this famous Tom Ford fragrance, there’s a good chance you’d recognize it right off the bat. From its undeniably...
[ad_1] Above any other designer perfume brand, House Dior has always had a special place in my heart. After years of hoarding every kind of cotton...
[ad_1] I didn’t care about what was in my laundry detergent or what it smelled like for years. Like most folks, I’d buy whatever brand was...
[ad_1] When it comes to buying nearly anything online, I obsessively read reviews first. I always feel more reassured after reading good (and bad!) reviews before...
[ad_1] Years later, you could say I’ve definitely been around the block when it comes to perfume and am familiar with practically every fragrance from every...
[ad_1] Keta Burke-Williams has a new vision for the future of the fragrance industry. The Harvard Business School grad started Ourside, a luxury fragrance company with...
[ad_1] The more my fragrance collection has grown over the years, the more open-minded I’ve become when shopping for new scents. Sure, I usually gravitate toward a...
[ad_1] Look, I’ll be the first to admit that Le Labo’s iconic Santal 33 scent smells really good. In addition to owning a bottle myself, the fragrance has...