ReportWire

Tag: Fort Lauderdale Beach

  • Fort Lauderdale’s Beach Business Improvement District Unveils Year-Round “Ready, Set, Splash” Brand Campaign

    [ad_1]

    Campaign celebrates the “Venice of America” with a year-round focus on its water lifestyle.


    FORT LAUDERDALE, Fla., November 13, 2025 (Newswire.com)
    –
    Fort Lauderdale Beach is diving into the holiday season with the launch of “Ready, Set, Splash…Into the Holidays,” the first wave of a new, year-round marketing campaign funded by the City of Fort Lauderdale Beach Business Improvement District (BBID) and presented in media collaborations with Visit Florida and Brightline.

    Designed to celebrate Fort Lauderdale’s reputation as the “Venice of America,” the “Ready, Set, Splash” campaign highlights the city’s deep connection to water, from its famous beachfront and boating lifestyle to its scenic canals, waterfront dining, and year-round events that bring the community together.

    Through its media partnerships with Visit Florida and Brightline, the campaign will extend Fort Lauderdale Beach’s reach to travelers across Florida and key feeder markets, inviting visitors to discover, or rediscover, the destination’s signature water lifestyle and festive coastal charm. Throughout the year, residents and visitors will experience seasonal extensions of the campaign that showcase the many ways to enjoy life by the water, whether relaxing on the beach, exploring the Intracoastal, dining al fresco, or celebrating local arts and culture.

    Launching this holiday season, “Ready, Set, Splash…Into the Holidays” sets the stage with festive décor, themed activations, and experiences that combine coastal spirit with holiday cheer. From illuminated boat parades and family-friendly festivities to luxury stays and oceanfront dining, the campaign invites everyone to make a splash this holiday season in true Fort Lauderdale style.

    “Fort Lauderdale Beach truly shines as the “Venice of America,” where water connects our lifestyle, our culture, and our community,” said Lisa Namour, Chair of the BBID and General Manager of Bahia Mar, “This campaign captures that connection and celebrates it throughout the year, beginning with the holidays and continuing season after season.”

    The “Ready, Set, Splash” campaign will evolve seasonally through 2026, spotlighting themes such as wellness, dining, arts, and adventure, all centered around the destination’s natural connection to water. The campaign aims to inspire both residents and visitors to explore the many ways Fort Lauderdale Beach makes every season a reason to splash into something new. To learn more about the campaign, click here.

    About Fort Lauderdale Beach
    Fort Lauderdale Beach is one of South Florida’s premier coastal destinations, offering visitors a vibrant blend of natural beauty, cultural experiences, and laid-back luxury. With 24 miles of pristine beaches and turquoise waters, the area is perfect for sunbathing, swimming, water sports, and scenic strolls along its walkable oceanfront promenade. The beachfront district also boasts an array of hotels, dining, shopping, and entertainment options. Whether you’re seeking outdoor adventure, waterfront relaxation, or dynamic local events, Fort Lauderdale Beach offers a welcoming, unforgettable experience for travelers of all ages.

    About the Beach Business Improvement District (BBID)
    The BBID, encompassing commercial properties on SR A1A, from Harbor Drive North to Sunrise Boulevard, is dedicated to enhancing the experience, vitality, and economic prosperity of the Fort Lauderdale Beach area. Through strategic initiatives and community partnerships, the BBID supports local businesses and promotes the area as a premier destination for visitors year-round. To learn more, visit discoverftlbeach.com and follow @discoverftlbeachon Instagram.

    Source: Fort Lauderdale Beach Business Improvement District

    [ad_2]

    Source link

  • Fort Lauderdale’s Beach Business Improvement District Rolls Out “Road Trip & Relax” Summer Campaign, in Partnership With Popular Travel App

    [ad_1]


    FORT LAUDERDALE, Fla., July 11, 2025 (Newswire.com)
    –
    Fort Lauderdale’s Beach Business Improvement District (BBID) is giving travelers one more reason to celebrate summer with the launch of its new “Road Trip & Relax” campaign. Created in partnership with the popular travel planning platform Roadtrippers, the campaign targets visitors from Florida and nearby Southeastern states with one simple message – your perfect beach vacation is just a short drive away.

    According to research from Visit Lauderdale, the official tourism marketing agency for Broward County, 49% of overnight visitors to Greater Fort Lauderdale traveled using their own car or truck, underscoring a powerful trend toward regional travel and road trips. With easy access from cities like Orlando, Tampa, Jacksonville, Atlanta, and Charlotte, Fort Lauderdale Beach is positioned as the ideal summer destination for those looking to hit the road and unwind with a drivable, stress-free summer escape.

    “We know that Fort Lauderdale is a favorite summer road trip destination for so many travelers,” said Lisa Namour, General Manager of the Bahia Mar, and chair of the BBID. “With this campaign, we’re strategically embracing that travel trend, inviting visitors to make the journey and discover a destination where relaxation comes naturally. From the moment you arrive, the rhythm slows, the ocean breeze welcomes you, and the spirit of summer truly comes to life.”

    Features of the campaign include:

    • On-site event activations at popular summer events like FlockFest, celebrating its 10th year on July 12

    • Season-long social media series featuring curated itineraries and exclusive deals

    • Interactive trip planning available through Roadtrippers’ mobile app and website

    “This is the kind of partnership we love, working with destinations that want to bring road travelers closer to authentic, unforgettable places,” said Robyn Barnes, Chief Commercial Officer at Roadtrippers. “Road Trip & Relax” brings together our app’s mission of exploration with the BBID’s vision of hospitality. It’s a match made in beach heaven.”

    Running through Labor Day, the campaign aims to capture the growing market of regional travelers looking for a relaxing escape without the hassle of air travel. With walkable beach access, vibrant dining, and scenic ocean views, Fort Lauderdale Beach is the ultimate drive-to destination this summer.

    To start planning your perfect summer road trip, visit https://bit.ly/RoadTripAndRelax or download the Roadtrippers app and search “Fort Lauderdale Beach.”

    Download Campaign Assets

    Campaign partners and local businesses are encouraged to download the official Campaign Partner Toolkit for branded assets, promotional materials, and other information here.

    About Fort Lauderdale Beach
    Fort Lauderdale Beach is one of South Florida’s premier coastal destinations, offering visitors a vibrant blend of natural beauty, cultural experiences, and laid-back luxury. With 24 miles of pristine beaches and turquoise waters, the area is perfect for sunbathing, swimming, water sports, and scenic strolls along its walkable oceanfront promenade. The beachfront district also boasts an array of hotels, dining, shopping, and entertainment options. Whether you’re seeking outdoor adventure, waterfront relaxation, or dynamic local events, Fort Lauderdale Beach delivers a welcoming and unforgettable experience for travelers of all ages.

    About Roadtrippers
    Roadtrippers is the #1 road trip planning tool, helping millions of travelers discover unique stops, scenic routes, and hidden gems along their journeys. With over 38 million trips planned and counting, Roadtrippers makes it easy to build unforgettable adventures, whether you’re headed for national parks, historic landmarks, or quirky roadside attractions. Roadtrippers empowers people to hit the road with confidence and curiosity. To learn more, visit roadtrippers.com and follow @roadtrippers on Instagram.

    Source: Fort Lauderdale Beach Business Improvement District

    [ad_2]

    Source link

  • Florida Panthers Stanley Cup Championship: Coach, players deliver speeches during rally on the beach

    Florida Panthers Stanley Cup Championship: Coach, players deliver speeches during rally on the beach

    [ad_1]

    FORT LAUDERDALE BEACH, Fla. – A Sunday thunderstorm did not stop The Florida Panthers Stanley Cup champions from celebrating their Monday night victory against Edmonton with tens of thousands of fans for hours in Fort Lauderdale Beach.

    Some fans had waited three decades for the victory, so they didn’t mind waiting a few more hours — under menacing clouds, rain, lighting, and a flood advisory — to participate in a beachside parade along State Road A1A.

    The peal of trumpets was at Riomar Street. Police officers rode on motorcycles. A traditional Scottish band marched. White-clad dancers glided on the pavement. There were pickup trucks, sports cars, and fire trucks.

    The players carried the Stanley Cup and the Title Belt on the top of ruby-red double-decker buses. Some took a dip with it in the Atlantic Ocean. Another ran through a crowd with it. In the end, they delivered it to the rally’s stage.

    Vincent Viola, who bought the Florida Panthers in 2013 for about $250 million, danced on stage before Steve Goldstein, the team’s play-by-play announcer, introduced him.

    “The cup is home,” Viola said. “Let’s get it back again.”

    “It’s unbelievable to see how players win, and be with you at the Elbo Room, be with you at Pompano Beach, Sunrise, to Miami — all over South Florida,” Caldwell told fans. “When many teams win championships, they go to Vegas or they go somewhere else. Our people stay right here, locally with all of you.”

    “Every guy back here considers you guys family, “ Bill Zito, the team’s general manager, told fans after pointing to the players. “The way you stayed out in the rain, and supported us … Thank you.”

    Monica Cepera, the Broward County administrator, announced commissioners declared June 30 was Florida Panthers Day. There were a few speeches thanking fans for their loyalty.

    Florida Panthers Coach Paul Maurice delivered on a promise. He stood on the rally stage and showed off his white T-shirt showing the faces of his two family cats Penny and Poppy over the team’s icons.

    “My daughter made this shirt,” Maurice told fans during the rally. “I promised her, ‘If we win the Stanley Cup, I am wearing the shirt!’”

    Linus Eriksson, who wore the Swedish flag as a cape, and Aaron Ekblad were among the Florida Panthers players who took turns on stage to lift and kiss The Stanley Cup.

    Matthew Tkachuk stopped at the Elbo Room, a bar that opened in 1938. The American-Canadian forward and alternate captain also jumped into the Atlantic Ocean. A group of fans surrounded him.

    Tkachuk, 26, later smoked a cigar and described the celebration to fans as the best day of his “entire” life.

    “The Fort Lauderdale police and fire department, this had been the greatest day ever,” Tkachuck said. “Thank you for everything.”

    “When I was drafted 10 years ago, 2013, I would have never believed that this day would come and here I am with my teammates, with the team Violas, management, everyone, we are here in front of you, all together on a rainy day, during hurricane season, we are here on the beach celebrating,” Aleksander Barkov, the Florida Panthers captain, said to great cheer.

    “In my first interview, they asked me why I came to Florida. My answer was, ‘Because I want to with The Cup, and I want to do it here.’ And now he were are, five years later celebrating the biggest victory of this franchise,” said Sergei Bobrovsky, who was born in Novokuznetsk, a city in south-central Russia, about joining the Panthers in 2019.

    Sights and sounds from the parade

    Waiting for the parade and rally to start

    Complete coverage on YouTube

    (Warning: Public expletives during live coverage)

    Copyright 2024 by WPLG Local10.com – All rights reserved.

    [ad_2]

    Will Manso, Nicole Perez, Clay Ferraro, Janine Stanwood, Calvin Hughes, Hannah Yechivi, Roy Ramos, Saira Anwer, Rosh Lowe, Alexis Frazier, Eden Checkol, Brandon Orr, Bridgette Matter, Terrell Forney, Andrea Torres

    Source link