On this day in 1803, all masters and journeyman shoemakers in the area interested in planning a celebration of the birth of St. Crispin should come to Union Hall at 6:30 that evening. Crispin, a Christian martyr, is the patron…
“Reach Your Hands Out – Opportunity is Within Your Grasp!” On this day in 1930, the proprietors of Newburyport’s new shoe store used these words to alert readers that at 8 State St, a sale included girls shoes for $2.55,…
Working on your feet can be a real pain, but certain jobs put workers at a high risk of developing chronic pain if they don’t wear the right shoes.
Aching feet might seem like a trivial problem, but left unmanaged, the condition can greatly diminish work performance and overall quality of life by limiting mobility, according to orthopedic shoe brand KURU Footwear. According to the Joint Replacement Institute, a surgical practice in Naples, Fla., foot pain can also be the first sign of more serious health problems, such as type 2 diabetes and peripheral arterial disease — when plaque builds up in the veins of the lower body, potentially causing a heart attack or stroke.
“When foot pain sets in, it can affect your focus, your mood, and your ability to keep going,” a KURU spokesperson said in a blog post. “For many, that discomfort doesn’t stop at clock-out either. Feet pain after work is a daily reality that makes it harder to enjoy the downtime you’ve earned.”
More than 44 percent of adults say they experience ongoing foot pain, and a third of them said it’s caused by their job, according to the footwear company’s survey of working U.S. adults. Sixty-two percent said the pain is exacerbated by their jobs, to the point that nearly half (48 percent) have considered changing careers. In their current roles, foot pain has caused disruptions: 20 percent admitted to taking more breaks than usual; 9 percent have left work early and 7 percent called in sick.
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While certain hands-on jobs are expected to be tougher on feet, a few desk jobs were also more sole-crushing than you’d expect. Here are the 10 industries that cause the most foot pain, according to KURU Footwear:
1. Technology / IT
That’s right, the top spot goes to a desk job. Long hours of sitting can lead to stiffness, but IT workers also have to trek across campuses or server floors, which can strain their feet.
2. Healthcare / Medical
Long hours on hard hospital floors make this one of the toughest industries for foot health — ask any nurses, doctors, and aides.
3. Retail
Manning a register and patrolling store aisles can do a number on employees’ arches.
4. Construction
Lifting heavy objects over uneven ground in heavy boots is bound to cause foot pain.
5. Manufacturing
Spending hours on assembly line concrete floors gets tiresome fast.
6. Education / Teaching
Teachers spend most of the day on their feet giving lessons and supervising students, which adds up to a lot of pain.
7. Warehouse / Logistics
These workers are constantly lifting heavy objects on concrete floors, making foot pain unavoidable.
8. Hospitality
Servers, bartenders, and hotel staff are on their feet for entire shifts.
9. Finance / Banking
Working long hours in unsupportive dress shoes can catch up to finance workers, especially if they wear high heels.
10. Homemaking
While it doesn’t come with a salary or health plan, the hours stay-at-home parents put into caring for children is far greater than a full-time job. These parents are always on the go and need supportive footwear as much as any other occupation.
When it comes to summer shoes, you can’t go wrong with an effortless espadrille. There’s something about that roped sole that instantly adds a perfectly seasonal edge to any ensemble, and while the espadrille is perhaps most closely associated with the traditional lace-up wedge or canvas flatform iterations, there are now countless other styles out there to choose from, for every sartorial preference.
Espadrilles originated in Spain hundreds of years ago as a simple, comfortable work shoe. They’ve since evolved into a versatile, fashionista-adored shoe; one that is quintessentially summer. Espadrilles are laidback yet polished, and they’re a lovely alternative when you’re not in the mood for a sporty athletic sneaker or uncomfortable heel. There’s a jute-soled shoe for every occasion; you can dress them up or down and pair them with everything from flowing maxi dresses and crisp white pants to crochet cover-ups and your favorite denim. They add a touch of sophisticated ease to any outfit, and it’s no wonder they’re so often the shoe of choice during summer months. Below, see the best espadrilles to add to your warm weather wardrobe.
“Cool shoes for hot feet” were available, according to the newspaper on this day in 1901. Why go around with sweaty feet from heavy shoes? Put them away for the summer and buy a pair of Covert cloth outing shoes!…
At first blush, the remains of an ancient Roman sandal look more like little gnarled carcasses than footwear. But upon closer inspection and using X-rays, archeologists say the shoe parts they found at an ancient military site are unusually well preserved.
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Discovered at a roughly 2,000-year-old fort near Oberstimm, a village in Bavaria, Germany, the shoe leftovers include a sole and iron nails, which would have offered traction over “rough terrain,” per a translated statement from the Bavarian State Office for Monument Preservation (BLfD). Typically, only the nails from such footwear remain, but this was a rare case in which the soles also endured. Archeologists found the remains in a well at the ancient fort; before the x-rays, they thought the twisted mass contained what was left of an old sickle, per a statement from the BLfD.
“So-called caligae [shoes] were worn mainly by Roman soldiers during the Roman Empire,” said Amira Adaileh, a consultant at the Bavarian State Office for Monument Preservation. However, the discovery “shows that the practices, lifestyles and clothing that the Romans brought with them to Bavaria were adopted by the local people.” Other findings at the site included Roman ceramics, food waste, and tools.
Photo: Bavarian State Office for Monument Preservation and Marcus Regel/Mareg.net
While the remains look nothing like the “gladiator sandals” of today, they’re strikingly familiar — and maybe even stylish — in a recreation published by BLfD; it depicts how they might’ve originally looked, back when the Roman fort is thought to have been occupied, between A.D. 60 and 130.
Eco-Friendly Amenity Sets New Hospitality Standards in Sustainability, Comfort, and Guest Experience
GARNER, N.C., May 15, 2024 (Newswire.com)
– Feelgoodz, a trailblazer in sustainable footwear, proudly announces the launch of Bodhi, an innovative spa slide from their Zero Waste Back Bar Collection, poised to redefine guest experiences in the spa industry.
Designed as a gift for guests, Bodhi represents an original leap forward in hospitality amenities and reimagines the traditional spa slide. The multifaceted Bodhi serves as a practical back bar item, an unexpected guest gift, and a tangible symbol of sustainability. It’s an eco-friendly solution that minimizes cleaning and maintenance, which in turn reduces labor costs and waste.
Crafted entirely from 100% recycled materials, Bodhi features repurposed recycled grocery bags for the comfort-focused footbed, recycled PVC plastic for the straps, and motorcycle tires transformed into durable soles. Bodhi epitomizes the innovation and brand mission Feelgoodz is known for.
Zero-Waste: Crafted entirely from recycled materials.
Customizable Branding: Strap or footbed can be customized with a resort or spa brand logo.
Extensive Colors: Available in a wide-ranging palette of colors to complement the style of any spa or resort.
Cost-Efficient: Engineered to minimize labor and cleaning costs for spa providers, enhancing operational efficiency.
Brand Elevation: Gifting clients sustainable footwear fosters loyalty and helps differentiate a spa property in a fiercely competitive market.
Feelgoodz is a leader in sustainable, artisan-crafted footwear and accessories. With an unwavering commitment to transparency, accountability, and ethical production, Feelgoodz supports rural artisan partners across Thailand, Vietnam, India, Nepal, and Turkey. Feelgoodz remains steadfast in its mission to offer eco-friendly alternatives that enrich lives and preserve the planet. Discover more at www.feelgoodz.com.
The fear of falling as we age is a very real concern. Most of us can tell a story of a friend or loved one who fell and experienced a life-changing injury. The National Institute on Aging reports that more than one in three people age 65 years or older falls each year. For an older person, a fall can be the start of serious problems, such as injury, a hospital stay, or even disability.
Concern about falling can lead an older person to avoid activities such as walking, shopping, or taking part in social activities — even if they haven’t fallen previously. The irony is that the likelihood of falling increases if a person doesn’t stay active. If they allow fear to keep them inactive at home, they are more likely to fall.
There are several factors that help explain why older people are at higher risk for falling. Poor eyesight can make it difficult to see a step, a throw rug, or a toy on the floor. Certain medical conditions or medications can cause dizziness.
A person can lower their chances of falling. Some falls don’t “just happen.” Here are a few tips to help you avoid falls:
— Stay physically active. Talk to your doctor about what you can do safely to stay active.
— Have your eyes and hearing tested. When you get new eyeglasses or contact lenses, take time to get used to them.
— Find out about the side effects of medicines you take. If a drug makes you sleepy or dizzy, tell your doctor or pharmacist.
— Get enough sleep.
— Limit the amount of alcohol you drink.
— Stand up slowly.
— Use a cane or walker if you need help feeling steady when you walk. Again, you should speak with your doctor to learn which might be best for you.
— Be very careful when walking on wet or icy surfaces.
— Wear non-skid, rubber-soled, low-heeled shoes, or lace-up shoes with non-skid soles that fully support your feet.
— Don’t walk on stairs or floors in socks or in shoes or slippers with smooth soles.
— Be careful about long dresses, slacks, or pajamas that could trip you.
There are many ways you can make your home safer. Just a few include:
— Keep cords away from areas where you walk.
— Remove loose carpets and rugs or tack down the carpets and only use rugs with non-skid backing.
— Add lights in dimly lit areas and at the top and bottom of stairs.
—Use nightlights in bedrooms, halls, and bathrooms.
— Clean up clutter – especially near staircases.
— Put handrails on both sides of any steps or stairs in or outside of your home.
— Add grab bars near the toilet and bathtub, and no-slip decals or a rubber mat in the tub or shower.
If you are concerned about falling, you can register for an emergency response system. If you fall or need emergency help, you push a button on a special necklace or bracelet to alert 911. There is a fee for this service and it is not always covered by insurance. You can call SeniorCare’s Information & Referral Department at 978-281-1750 for a list of services available in our area.
Always tell your doctor if you have fallen since your last checkup, even if you weren’t hurt. A fall can alert your doctor to a new medical problem or problems with your medications or eyesight that can be corrected. Your doctor may suggest physical therapy, a walking aid, or other steps to help prevent future falls.
SeniorCare offers the free evidence-based workshop “A Matter of Balance” several times each year. The next session is scheduled for Wednesdays from April 24 to June 13, 11 a.m. to 1 p.m., at the Ipswich YMCA,110 County Road in Ipswich. A Matter of Balance educates and supports aging adults around falling and the fear of falling. Topics such as viewing falls as controllable, setting realistic goals for increasing physical activity and modifying our environments help participants create a personal plan to lessen the risk of falling.
There is no charge to attend A Matter of Balance, but advance registration is required. For information about or to register for A Matter of Balance, please contact Abby Considine at SeniorCare at 978-281-1750.
Tracy Arabian is the communications officer at SeniorCare Inc., a local agency on aging that serves Gloucester, Beverly, Essex, Hamilton, Ipswich, Manchester-by-the-Sea, Rockport, Topsfield and Wenham.
Tracy Arabian is the communications officer at SeniorCare Inc., a local agency on aging that serves Gloucester, Beverly, Essex, Hamilton, Ipswich, Manchester-by-the-Sea, Rockport, Topsfield and Wenham.
A new exhibit hosted by Danvers Historical Society volunteers Sheila Cooke-Kayser and Joyce Cranford will explore the legacy of Danvers businesswoman Adra Day and the Ideal Baby Shoe Co., her business empire that supplied millions of babies around the world with the shoes they would take their very first steps in.
While the huge factory on Locust Street in Danvers may be gone, the legacy of Dayâs business still remains far reaching.
This is largely thanks to her innovative idea based on medical research to mold baby shoes for the left and right foot as opposed to straight-toed shoes, and her intelligent, medical-based marketing.
âShe was a very smart businesswoman,â explained historian Sheila Cooke-Kayser of the Danvers Historical Society. âShe would communicate with doctors and nurses about foot development, and researched what the proper shoe design for babies looked like from infancy to the first few years that theyâre walking.
âShe also would encourage the doctors that she worked with to have samples of her shoes at their offices. So when you brought your baby, your doctor might have suggested the Ideal Baby Shoe Co. just like doctors suggest pharmacies and stuff like that today.â
Going into the 20th century, the popularity of the shoes could not be overstated, with the infant children and grandchildren of famous figures like Queen Elizabeth II, Queen Juliana of Holland, and President Woodrow Wilson all having worn Dayâs shoes.
The exhibit will not only display a huge collection of baby shoe designs from 1906 through 1970, but the 19th century shoemaking tools used to craft them, photographs of the factories, and even the promotional materials and innovative marketing that catapulted the business into notoriety.
The Danvers Historical Society has collected such materials over decades, amassing a collection of hundreds of baby shoes of different styles and designs. In 1974, the last owners of the company, James and Robert McGinnity, donated the original shoe shop and more than 200 pairs of Ideal baby shoes to the society.
âWe really dove in, and itâs a pretty incredible collection,â said Laura Cilley, development coordinator at the Danvers Historical Society. âI just had absolutely no clue that there would be such a variety. So many incredible designs, colors, patterns â I mean, I wish they made them in adult sizes!â
More recent research into Dayâs history by historian Sheila Cooke-Kayser has revealed further details about her upbringing, business acumen, and family. We now know that she was born in Worthington in 1876 as the youngest of five children. After her father passed away in the 1890s, the family moved to Salem to work in the leather factories as stretchers, work that enabled her to bring home leather scraps and begin crafting the first iterations of Ideal Baby Shoes.
As a part of their monthly speaker series, the Danvers Historical Society will be hosting historian Sheila Cooke-Kayser to speak more in-depth about how Dayâs business went from taking home these leather scraps from her factory job to make shoes, to operating factories of her own and selling thousands of shoes a year.
The special presentation is scheduled for Wednesday, Feb. 21, at 7 p.m. in Tapley Memorial Hall. The exhibit will be open Feb. 19, 21, and 23, from 10 a.m. to noon, also at Tapley Memorial Hall.
The impact of a shoe’s weight on a player’s performance cannot be overstated.
Lightweight shoes are designed to offer optimal movement and enable players to stay quick on their feet, thereby aligning to play effectively and confidently.
Choices range from trendy options to budget-friendly selections, and even styles tailored for professional play, ensuring there’s a fit for every athlete’s need and playing style.
Key Takeaways
Jordan Cp3.12, Nike Kobe A.D. Nxt 360, Adidas Harden Vol. 4, Nike Precision IV, Under Armour Hovr Havoc 2, Under Armour Curry 7, Nike Zoom Freak 2, Under Armour Curry 6, Nike Kyrie 7, Under Armour Sc 3 Zero Iii.
Pressure Mitigation: Minimizes the risks of foot injuries.
Effort Reduction: Decreases necessary force for movement.
Mobility Protection: Safeguards against strains on toes, heels, and ankles.
Speed and Reactivity: Optimizes performance with agile movement.
Psychological Impact: Enhances confidence and psychological well-being.,
1. Jordan Cp3.12 $100 – 14.33 Oz
Kicking off our selection with a modest yet impactful entry, the Jordan CP3.12 emerges as a standout $100 signature model that rivals the offerings of pricier counterparts. Its adaptability makes it a prime choice not only for guards and shooters but for any player seeking quality on the court.
The shoe’s cushioning system is engineered with forefoot Zoom Air and a premium Phylon midsole, creating a lightweight yet effective combination that provides robust impact protection without sacrificing proximity to the court or agility.
While they may not be the most cushioned or plush sneakers out there, they strike an optimal balance of speed and comfort, ensuring players can maintain their pace comfortably through extended play. The seamless Flyknit upper is another highlight, offering a soft, glove-like fit reminiscent of Jordan’s elite Performance Woven technology.
Despite its lightweight nature, the upper is designed with adequate support features, making it a viable option for players of all sizes. This model represents an excellent value proposition, offering comprehensive in-game necessities without the hefty price tag.
Though not the absolute lightest in our lineup, the CP3.12 outperforms many standard basketball shoes in speed and agility, enhancing your dynamic play.
Limitations
The primary issue with this model isn’t its performance but rather its accessibility. While still available near its retail price on platforms like eBay, StockX, or Amazon, finding it at mainstream sports retailers such as Footlocker, Eastbay, Finish Line, and others can be challenging.
However, some sizes have been spotted on eBay at prices below retail, indicating availability for those willing to search.
Further Advice
Stick to your usual size for the best fit
Individuals with wider feet may consider sizing up by 1/2
Equipped with an outsole rubber suitable for outdoor play
2. Nike Kobe A.D. Nxt 360 $200 – 11.58 Oz
For those in pursuit of the ultimate featherweight, high-speed, and streamlined basketball shoe, the search may very well end with the Kobe A.D. NXT 360. While its exact rank as the lightest shoe might be up for debate, its performance on the court is undeniably top-tier.
Adapting to this shoe feels akin to slipping on a set of compression socks for your feet. The A.D. NXT 360 boasts a drop-in midsole that combines React and Lunarlon technologies, offering a low-profile yet effective bounce that enhances safe and efficient play without overwhelming.
The real game-changer, however, is the shoe’s upper. Crafted from 360 degrees of Flyknit, it features a denser, more robust knit at the rear and an astonishingly thin, breathable material at the front that’s so light you can see through it. This innovative design delivers unparalleled lightness, comfort, and a true one-to-one fit.
Challenges
Embracing such a minimalist design does come with its trade-offs. While Kobe’s footwear line is known for pushing the limits of support in sleek profiles, the most robust and dynamic players may find the level of support slightly lacking.
The shoe maintains adequate foot containment, yet players exerting extreme force or taking sharp angles might experience a bit of instability. However, preferences vary widely among players, with each valuing different aspects.
Moreover, those with flat feet or previous foot issues might want to look elsewhere. The shoe’s extreme flexibility and lack of torsional stiffness—evident in the ease with which the midsole can be bent—might not suit everyone’s needs.
Key Takeaways
A true-to-size fit is recommended for all, including those with wide feet
Best reserved for indoor play to preserve the shoe’s integrity
The Flyknit material proves to be surprisingly durable and supportive
3. Adidas Harden Vol. 4 $130 -14.9 Oz
Looking into the nuanced difference between actual lightness and the sensation of lightness, the adidas Harden Vol. 4 emerges as a prime example within the Adidas lineup. Despite its sub-15 oz stature, the shoes feel virtually weightless once fully broken in and adapted.
The Harden Vol. 4 is equipped with Adidas’s Lightstrike cushioning, reminiscent of Nike’s React foam in its quick, responsive nature. It maintains a low profile for agility while ensuring the shoe remains lightweight without sacrificing underfoot comfort.
This model offers commendable impact protection and a bit of bounce back with movement, striking a perfect balance between cushioning and responsiveness. It’s an ideal setup for players who prioritize speed and agility. The decision to utilize this particular midsole technology reflects Adidas’s commitment to a balanced yet minimalistic approach.
The version I tested, featuring a combination of knit and leather in the upper, contributes positively to the shoe’s overall performance. It offers a snug fit, ample support, and stability for a wide range of players, alongside consistent traction on the court.
It’s important to note that the exceptional wearing experience doesn’t solely depend on the shoe’s weight according to Triathlete. Instead, it’s the result of a harmonious blend of the midsole’s efficient design, the adaptive fit of the materials, and other key factors. From my perspective, this shoe excels in delivering a seamless experience, suitable not only for agile guards but for players of all types.
Limitations
The use of particularly sticky rubber on the outsoles means that periodic cleaning may be necessary to manage dust accumulation, especially on older or outdoor courts.
Additionally, the shoe features a midfoot elastic band designed to enhance fit, which initially caused discomfort due to pressure on my midfoot, exacerbated by my wider feet. This issue, while notable during the first few weeks, tends to resolve as the shoe breaks in, though it has been a point of contention for some wearers.
Key Recommendations
A true-to-size fit is recommended for all foot types
Limit outdoor play to maintain the shoe’s condition
Allow for a break-in period of 1-2 weeks for optimal comfort
Available in two upper material combinations: knit & leather or mesh & suede
4. Nike Precision IV $70 – 11.87 Oz
The Nike Precision 4 stands out not as a widely celebrated model or a signature sneaker but as an impressively affordable team option that doesn’t skimp on quality. Embracing minimalism, the Precision 4 proves that even within a budget, achieving a lightweight and effective basketball shoe is more than possible.
Tipping the scales at a mere 11.87 oz (337 g.), the Precision 4’s design philosophy is clear: a light foam midsole for cushioning paired with an ultra-minimal knit upper, reinforced with Fuse overlays in areas prone to wear. This knit is among the thinnest I’ve encountered in basketball footwear, striking a balance between lightness and durability.
While the cushioning may not cater to every player’s needs, offering a grounded feel with moderate impact protection and less feedback for lighter players, it’s a setup that outperforms its price point. Especially when compared to more expensive models that fail to deliver a better experience.
The upper, while not the highest quality knit on the market, offers commendable comfort for its price, requiring minimal time to break in and maintaining a snug fit without overstretching.
Support is not the shoe’s main selling point, but a stable base and secure fit largely compensate, ensuring a safe playing experience. The absence of heavy midfoot shanks, bulky heel counters, or rigid overlays contributes to Precision 4’s status as an exceptionally lightweight option.
Challenges
Given its streamlined design, the Precision 4 may not suit every player, especially those who prioritize extensive cushioning and robust support. This preference varies widely among athletes, with some requiring more from their footwear.
Additionally, a minor gripe with the shoe involves the laces, which tend to loosen during play, necessitating periodic tightening. While not a significant issue, it’s a slight inconvenience worth noting.
Key Insights
A true-to-size fit is recommended for all players
Designed with materials durable enough for outdoor use
The upper conforms to the shape of your foot quickly, ensuring a personalized fit
5. Under Armour Hovr Havoc 2 – 11.3 Oz
The Under Armour HOVR Havoc 2 shines as a beacon for those seeking a sneaker that combines the agility of a lightweight shoe with the robust support typically found in heavier models. This shoe strikes an impressive balance, catering to players who demand both speed and stability on the court.
Featuring the HOVR cushioning technology, originally developed for running, the HOVR Havoc 2 boasts a foam compound that prioritizes quickness, responsiveness, and stability over excessive bounce.
While those accustomed to a bouncier feel might find the cushioning on the firmer side, it excels in providing a smooth and rapid response to movements, albeit with a more subdued shock absorption unless you’re a heavier player.
The shoe’s upper is crafted from a micro-molded mesh with strategic rubber overlays for added lateral structure, ensuring a secure fit without the bulk. Despite not being the lightest upper on the market, it significantly contributes to overall foot containment.
Cautions
Players with wide feet should tread carefully with this model. Its design may not accommodate very wide or thick feet comfortably, even after breaking in. The mesh upper does offer some adaptability, but I’ve found it doesn’t quite achieve the level of comfort desired for wider feet, with certain movements causing discomfort due to the shoe’s torsional flex.
Key Considerations
A true-to-size fit is advisable for most players
Those with wide feet might consider sizing up by 1/2 a size
Designed with durability in mind for outdoor play
Allow some time for the outsole rubber and HOVR cushioning to properly break-in
6. Under Armour Curry 7 $140 – 13.2 Oz
The Curry 7 epitomizes what Stephen Curry himself values in a basketball shoe, particularly in its seventh iteration, which zeroes in on the essentials for an optimal guard’s performance: lightness, ground proximity, stability from every angle, fluid motion, and sufficient support within a sleek design.
At the heart of the shoe lies a dual-layered midsole, combining HOVR and MicroG technologies. Contrary to expectations of a highly bouncy feel, the design is intentionally crafted for speed, responsiveness, and precision, with the HOVR foam providing lightweight cushioning and the MicroG element tuned for a more controlled and grounded experience.
For players who favor a setup that prioritizes quick, responsive movements over plush cushioning, the Curry 7 is a standout choice. However, it’s worth noting that the shoe may not offer ample impact protection for heavier players or those who frequently leap, focusing instead on maintaining a streamlined, efficient ride.
The upper is constructed from mesh, supplemented with Fuse overlays in strategic areas and TPU casings on the sides for added structure. While these materials may not be the lightest available, they are selected for their effectiveness in achieving the shoe’s objectives.
Challenges
The choice of materials does introduce an initial stiffness, slightly detracting from the ultra-light, guard-focused experience. While the Curry 7 maintains its structural integrity, it doesn’t offer the same level of flexibility as its predecessors or other models featuring knit uppers.
It’s crucial to allow a break-in period before making a final assessment. The shoe’s performance and flexibility improve significantly with wear, but it won’t mimic the feel of a more flexible, knit-based shoe.
Key Points
A true-to-size fit is recommended for most players
Suitable for occasional use on outdoor courts
Expect a break-in period of one to two weeks for optimal comfort and performance
7. Nike Zoom Freak 2 $120 – 12.5 Oz
The Nike Zoom Freak 2, Giannis Antetokounmpo’s second signature shoe, defies expectations by catering not just to the power players but also fitting seamlessly into the agile guard category. This versatility is a pleasant surprise, offering a blend of features that support rapid, dynamic play without excluding the needs of larger athletes on the court.
Equipped with a modest Zoom Air unit in the forefoot paired with a lightweight foam midsole, the Zoom Freak 2 strikes a balance between ground-hugging responsiveness and essential cushioning. While it doesn’t push the boundaries of minimalism as the Curry 7 does, it maintains a low profile that emphasizes speed and agility, complemented by a slight energy return upfront and adequate heel shock absorption for those who favor a heel strike.
This balanced approach extends to the shoe’s support mechanisms, incorporating necessary elements like outriggers, heel counters, and a structured yet lightweight upper, all contributing to a stable yet nimble experience on the court. The absence of a midfoot shank further reduces weight, enhancing the shoe’s overall lightness.
The upper combines textile materials with strategic Fuse overlays, ensuring foot containment, durability, and comfort without the added bulk, keeping the shoe’s weight at an impressive 12.5 oz. The Zoom Freak 2 is designed to be a shoe that players, regardless of position, can wear without feeling encumbered.
Challenges
One notable design choice is the Zoom Freak 2’s decoupled outsole, featuring distinct traction patterns for the forefoot and heel. While the heel’s traction performs reliably with consistent grip and durability, the forefoot’s denser pattern tends to wear down more quickly and attracts dust, necessitating frequent cleaning. This aspect might not be a dealbreaker but does require attention, especially given the importance of forefoot traction in basketball maneuvers.
Key Insights
A true-to-size fit is recommended for those preferring a snug feel
Consider sizing up by 1/2 a size for a slightly more relaxed fit
Limit use on outdoor courts to extend the shoe’s lifespan
8. Under Armour Curry 6 $130 – 12.3 Oz
The Under Armour Curry 6 stands as a testament to balance, offering a blend of the quickness found in the Curry 7 and the versatility suitable for a wider range of players, akin to the adaptability seen in the Zoom Freak 2. This model is a celebration of equilibrium, combining the lightweight agility expected of a top-tier basketball shoe with an added layer of comfort, making it a standout choice for various player types and positions. It remains a personal favorite and ranks highly among the Curry lineup for me.
Despite its streamlined, low-top silhouette, the Curry 6 does not compromise on support. It features a broad base for stability, internal heel counters for secure lockdown, strategically placed grooves in the midsole for enhanced flexibility, and a speed plate for torsional support, ensuring a comprehensive package of speed, comfort, and security.
For those in search of a shoe that marries minimalism with pleasure, offering a delightful wearing experience without sacrificing performance, the Curry 6 is an ideal pick.
Challenges
My primary concern with the Curry 6 revolves around its traction pattern, which tends to accumulate dust quickly, particularly on outdoor courts or older indoor surfaces. While not the most problematic traction I’ve encountered, regular maintenance is necessary to preserve its effectiveness.
Key Observations
A true-to-size fit is generally recommended
Suitable for occasional outdoor play, though not as durable as dedicated outdoor models
Minimal break-in period required, offering immediate comfort and performance
9. Nike Kyrie 7 $130 – 12.77 Oz
For those who appreciated the design philosophy behind Under Armour’s Curry 7, Nike’s Kyrie 7 will resonate on the same frequency. Embodying the essence of 2020’s trend towards lighter basketball footwear, the Kyrie 7 presents itself as a notably lighter successor to the Kyrie 6, shedding approximately 3.2 ounces to offer a more agile playing experience.
The Kyrie 7 maintains the familiar cushioning configuration of its predecessors, featuring a forefoot Air Zoom Turbo unit paired with a lightweight Phylon midsole. This setup ensures a snug, structured fit, complemented by exceptional traction that Kyrie shoes are known for. In a move towards modernity, the Kyrie 7 adopts an ultra-thin mesh upper, aligning with the year’s trend for minimalism.
This choice of materials contributes to a ride that feels firm, low to the ground, and primed for explosive movements, particularly in the forefoot area. While the midsole offers some degree of impact protection, it’s relatively subdued, focusing instead on maintaining a close court feel.
Comparatively, the Kyrie 7 might edge out the Curry 7 in terms of weight, largely due to its leaner mesh construction. However, when it comes down to the sensation of agility and responsiveness on the court, both shoes offer a similar experience, emphasizing performance over perceptible differences in weight.
Challenges
The pursuit of a lighter design in the Kyrie 7 necessitated some compromises, notably the absence of a substantial midfoot shank and a more torsionally flexible midsole. This results in reduced torsional rigidity, potentially impacting support for players with specific foot conditions such as plantar fasciitis, or those unaccustomed to such dynamic footwork.
While these changes might not affect performance for all players, with many, including professionals, enjoying their time on the court in the Kyrie 7, those with flat feet or prone to foot fatigue should proceed with caution. It’s crucial to consider these factors to ensure a safe and comfortable playing experience.
Additional Guidance
Opt for a true-to-size fit for snugness, or half a size up for more room
Wide-footed players are advised to size up by half for optimal comfort
For enhanced durability, especially on outdoor courts, seek out the EP/overseas version featuring stronger XDR rubber
10. Under Armour Sc 3 Zero III – 12 Oz
For those in the market for a lighter Curry shoe without the high price tag of flagship models, the SC 3ZERO III from Under Armour’s takedown signature line offers a budget-friendly alternative without compromising on quality. Designed for those mindful of their spending, this model promises longevity and performance at a more accessible price point.
The SC 3ZERO III features a synthetic leather upper, thoughtfully perforated to enhance ventilation and flexibility. While not crafted from genuine leather, this choice of material ensures durability, especially for players who frequent the blacktop. The break-in period may be longer compared to more pliable materials like mesh or knit, but the payoff is a shoe that withstands the test of time without significant wear and tear.
Beneath the surface, a MicroG midsole delivers a performance tailored to the needs of agile players, focusing on responsiveness, court feel, and speed—hallmarks of Curry’s shoe line according to Weartesters. Although this iteration of MicroG may not fully showcase the technology’s potential for plush cushioning, it does provide a measure of impact protection suitable for light to moderate play. However, players with a more explosive style may find themselves desiring more support after extended periods on the court.
Challenges
The SC 3ZERO III may not be the ideal choice for players with wide feet. While the external dimensions of the shoe do not suggest a particularly narrow design, the internal fit can feel restrictive for those with wider or thicker feet.
As someone with wide feet myself, I found that, despite an extended break-in period, the shoe did not adapt sufficiently to provide the necessary width for comfortable play.
Narrow to regular footers, however, will likely appreciate the secure and snug fit. For those who prefer a bit more room, sizing up by half a size could offer a more comfortable alternative.
Key Points
Opt for true-to-size for a snug fit
Wide footers are advised to size up by half for a better fit
Built to withstand outdoor play
Be mindful of the minimal cushioning, as longer play sessions may lead to quicker fatigue
The Science Behind
Lightweight basketball shoes are designed with a specific purpose in mind: to reduce the strain on players’ feet during intense physical activity. By lessening the weight one has to move, these shoes help in avoiding excessive pressure that can lead to foot injuries such as heel damage. Basketball players must wear shoes that don’t compromise their comfort and reduce the likelihood of such injuries.
Moreover, shoes that are light in weight contribute to diminishing the force required to move them, which in turn can decrease the necessity for increased friction between the shoe’s outsole and the interior as stated in the report of NCBI. This reduction in pressure is beneficial for protecting sensitive areas like toes, heels, and ankles, which are instrumental in a player’s ability to move quickly and respond adeptly on the court.
In addition to the physical benefits, wearing lighter shoes can also have a positive effect on a player’s mental state. Knowing their footwear won’t hinder their movements can increase a player’s confidence, improving their overall game performance. Moreover, this mental assurance can foster better psychological health, as it encourages self-efficacy and helps in structuring a more organized sense of self.
Key Considerations for Selecting Suitable Basketball Shoes
When in the market for basketball shoes that meet your specific needs, several factors are vital:
Brand Credibility: Consider the reputation of the brand to ensure product quality and avoid scams.
Weight Factor: Lighter shoes provide increased speed and comfort.
Space for Feet: Adequate space is crucial to prevent overheating and discomfort during the game.
Consumer Feedback: Reading other buyers’ experiences can guide your decision-making process.
Shoe Lifespan: A durable shoe that accommodates extensive play and diverse court surfaces.
Cost-Effectiveness: Choose a shoe that offers the best value for its features, including its lightweight design.
Frequently Asked Questions
Leading Lightweight Basketball Shoes for Women?
For women, the quest for the lightest basketball shoe caters to both comfort and speed. Options such as the Nike Air Zoom UNVRS offer innovation with a featherlight feel. However, this is a general observation, as many basketball shoes are designed in unisex models that focus on performance characteristics over gender-specific design.
What is Performance Advantages of Lighter Basketball Footwear?
Lighter basketball shoes can enhance player performance by optimizing for agility and quick directional changes. They tend to offer a snug, responsive fit which helps in making abrupt movements on the court, potentially improving a player’s speed and efficiency.
A Selection of Nike’s Ultralight Basketball Shoe Models?
Nike has been at the forefront of innovating lightweight basketball shoes. Some of the lightest models from their lineup include:
-Nike Giannis Immortality
-Nike LeBron series
–Nike Air Jordan
They have expertly combined cutting-edge materials and design techniques to create shoes that offer lightweight benefits without compromising on support or style.
What Are Reasons Some Athletes Choose Heavier Basketball Shoes?
Despite the push for lighter shoes, some athletes opt for heavier models due to the added stability and support, especially imperative for players who have a powerful style of play or a history of foot injuries. These shoes are constructed with materials that add weight but also offer enhanced protection and durability.
How do I choose the right size in a lightweight basketball shoe?
It’s generally recommended to stick to your usual shoe size, but consider the shoe’s design and your foot shape. Some models may fit snugly, so players with wider feet might need to size up by half a size for a comfortable fit.
Can wearing lightweight shoes improve my vertical jump?
While shoes alone won’t drastically increase your vertical jump, lightweight models can help reduce the energy expended during jumps, potentially allowing for more explosive movements and a slight increase in jump height.
Disclaimer
All information presented in this text is based on our perspectives and experiences. The content is provided for informational purposes only and is a reflection of the personal views of the authors. It should not be taken as professional advice, nor should it be used as a basis for making significant decisions without consulting a qualified expert. We do not guarantee the accuracy or reliability of the information provided and shall not be held responsible for any inaccuracy, omissions, or inaccuracies. We highly recommend consulting with a qualified expert in the relevant field for personalized guidance or advice specific to your situation.
As sneaker makers try to stay relevant amid waning demand, Nike Inc. executives on Thursday said they were banking on “newness and innovation” to win over reluctant shoppers. And as sales deals on shoes proliferate, they said interest in its sneakers that cost over $100 is still solid, and that an expansion of its Jordan brand — beyond basketball gear and shoes — represents an opportunity to boost profits.
But one analyst on Friday cast doubt over whether those plans will work for all of Nike’s NKE, -11.83%
customers in the long term.
“Nike needs improved marketing outside of basketball, streetwear and lifestyle trends,” TD Cowen analyst John Kernan said in a research note on Friday. “Innovation at the higher end of its assortment is not resonating at scale while . . . Nike faces disruption from smaller competitors in footwear and apparel. Jordan brand moving into lower price points and away from a scarcity model creates risk to the fastest-growing piece of the business.”
That assessment came after Nike’s quarterly results and dimmer outlook after the market close on Thursday sent shares reeling. Management said that consumers were still cautious, as higher prices for essential goods siphon away what they can spend on new sneakers and clothes.
Following the results, TD Cowen analysts on Friday downgraded the stock to their version of a hold rating. CFRA, meanwhile, also lowered its opinion on the stock to sell from hold.
Shares of Nike were down 11.6% on Friday.
During Nike’s fiscal second quarter, sales trends were shaky in both the athletic-gear maker’s digital channels and its markets abroad, executives said Thursday. In North America, sales slipped 4% year over year. For the holidays, sales were softer outside of the big discount days like Black Friday and Cyber Monday. And competition from the likes of Adidas ADDYY, -5.55%,
Deckers Brands DECK, -1.48%
subsidiary Hoka One One and running-shoe maker On Holding ONON, -3.71%
hasn’t gone anywhere.
Nike’s results, Kernan said, were a sign that Wall Street’s profit estimates were too high for Adidas and other competitors like Vans owner VF Corp. VFC, -3.23%
and Under Armour UA, -3.52%.
On the company’s earnings call Thursday, Nike said it didn’t plan on getting sucked into a “race to the bottom on digital,” where weaker online traffic forced more markdowns. But like Kernan, Raymond James analyst Rick Patel also had questions about Nike’s efforts to push full-priced product.
“Nike noted that it intends to focus on full-price selling and doesn’t want to participate in aggressive discounting,” he said. “Also, it aims to manage inventories for key franchises more carefully going forward in order to avoid the promotional fray, which also limits sales growth. We view these as the right moves to protect the health of the brand, but also acknowledge that it leaves Nike at a near-term competitive disadvantage to drive revenue.”
CFRA analyst Zachary Warring, in emailed commentary, said some of Nike’s other rivals could cut into demand.
“Although Nike maintains a fortress balance sheet with significant capital returns, we believe the multiple will trend back down to pre-pandemic levels as the company faces competition from brands like Hoka and On [Holding] while it looks for new growth drivers and focuses on cutting costs,” Warring said.
Nike executives on Thursday said Jordan-branded clothing and products for golf, soccer and football, along with products for women and children, would bring stronger results. They said the same for bras, leggings, retro-themed running shoes and other offerings in its business geared toward women.
The company also announced plans to save up to $2 billion over the next three years. That savings effort, it said, could include simplifying its product selection, bringing more automation into its operations, and “streamlining” the company by shedding management layers.
Nike has reportedly already begun laying off workers. The company on Thursday said it expected to book pre-tax restructuring charges of around $400 million to $450 million “primarily associated with employee-severance costs.”
Nike plans to reinvest those savings back into the company. But as the company tries to fatten margins, Jefferies analyst Randal Konik said those reinvestments could do the opposite.
“We would expect [management] to reinvest a majority of these cost savings, likely leaving less margin and earnings ‘cushion’ should top-line performance continue to soften over the next 6-12 months,” he said.
In recent years, Nike has been trying to sell fewer items through outside retail chains and more through its own stores and online channels. But executives on Thursday said that multiyear effort had created “complexity and inefficiencies”
Edward Jones analyst Brian Yarbrough told MarketWatch that Nike is likely cutting costs after weighing the broader economic backdrop and weakness in its digital business against its sales and margin goals.
“Combined with a slower revenue-growth environment — and the fact that digital, which is their more profitable channel, is slowing and in some markets declining — I think they probably said, ‘If we’re going to get there, it’s probably going to have to come with some cost cuts,’” Yarbrough said.
Shares of Nike Inc. tumbled after hours Thursday after the athletic-gear giant warned of a “softer second-half revenue outlook” on its quarterly earnings call, and said it is targeting up to $2 billion in cost cuts over the next three years as it looks to shed management and focus on women customers and its Jordan brand.
Nike NKE, +0.91%
said that the savings could come from simplifying its product selection and using more automation and technology. But the athletic-gear giant has also reportedly begun to lay workers off, and said it expected to book pre-tax restructuring charges of around $400 million to $450 million, much of it in the company’s fiscal third quarter, “primarily associated with employee-severance costs.”
Nike did not immediately respond to questions about job cuts at the company, or how many staff have been or could be laid off. But on the company’s earnings call, management said its plans included “reducing management layers.”
In Nike’s earnings release, Chief Financial Officer Matthew Friend said the company’s fiscal second quarter — in which per-share profit beat expectations while sales were roughly in line — marked “a turning point in driving more-profitable growth.”
But investors appeared skeptical after hours on Thursday, as shares slid more than 11%.
Nike announced the cost-cutting drive as clothing and shoe brands try to steer through weaker demand overall and a broader price-cutting battle in retail stores for inflation-battered customers. Those customers have had to set aside more money to cover the costs of ever-pricier essential goods, at the expense of things like sportswear and sneakers.
“We are seeing indications of more cautious consumer behavior around the world in an uneven macro environment,” Friend said during the call.
Nike executives said consumer demand was strong through the back-to-school season, Black Friday and Cyber Monday, but lagged in between. Demand wobbled online, and in China and Europe.
They also said that the money they planned to save would be reinvested into helping Nike become more nimble and more responsive to consumer preferences, after years of shifting away from selling shoes and gear through traditional retail chains in favor of doing business through its own stores and e-commerce channels. They added that those efforts “added complexity and inefficiencies” as competition grew steeper.
Chief Executive John Donahoe said on the call that the Nike-brand women’s segment was already a $9 billion business. But he said new products — like bras, leggings, retro-themed running shoes and other offerings that span both sports and lifestyle — would help draw more women customers.
Within the Jordan category, Donahoe cited opportunities beyond basketball sneakers. Clothing and golf-, soccer- and football-related products, along with offerings targeted toward women and children, would also help drive growth, he said.
But for the rest of its fiscal year, Nike’s expectations were dimmer. The company said it forecasted “slightly negative” sales growth for its fiscal third quarter. For its fourth quarter, executives expect low-single-digits sales gains. And they said they now anticipate Nike’s full-year sales to increase around 1%, compared to an outlook in September for mid-single-digits gains.
In its fiscal second quarter, which ended on Nov. 30, Nike reported net income in the period of $1.58 billion, or $1.03 a share, compared with $1.33 billion, or 85 cents a share, in the same quarter last year. Revenue rose 1% year over year, to $13.4 billion.
Analysts polled by FactSet expected adjusted earnings per share of 84 cents, on sales of $13.39 billion.
Gross margin rose to 44.6%, helped by price increases and lower costs for ocean-freight shipping.
Outlooks this year from athletic-gear retailers like Foot Locker Inc. FL, +1.89%
and Dick’s Sporting Goods Inc. DKS, +0.78%
have also been cautious, and Nike has faced competition from the likes of Adidas ADDYY, +1.01%
and On Running ONON, -1.05%.
Nike management also said in their previous earnings call in September that they aimed to do more to attract women and running-shoe customers. However, they noted that demand for the company’s products remained solid and they were “cautiously planning for modest markdown improvements for the balance of the year,” as the company tightens up its supplies of sneakers and clothing in stock.
On Thursday’s call, executives said that demand for higher-priced products had been “resilient,” and that they didn’t have to cut prices as much as their rivals. And they said new releases — like the Sabrina 1 and Luka 2 sneakers — were the best way to stand out in a sea of discounts.
“We know in an environment like this, when the consumer is under pressure and the promotional activity is higher, that it’s newness and innovation which causes the consumer to act,” Friend said.
Nike beat expectations for second-quarter profit and announced a $2 billion cost-cutting plan, as it sees sales softening for the second half of its fiscal year.
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Adidas on Wednesday posted a decline in net profit and sales for the third quarter while it continued to reduce high inventory levels.
The German athletic apparel and footwear company confirmed its third-quarter preliminary figures and said that net profit fell 25% on year to 259 million euros ($277.1 million).
As reported last month, revenue declined 6.4% to EUR6 billion, although currency-neutral revenue increased 1%, it said.
Operating profit fell to EUR409 million from EUR564 million and the operating margin was 6.8%, down from 8.8% in 2022.
Results for the third quarter were better than expected, but the current performance isn’t good enough, the company said.
Inventory levels decreased more than expected and were down 23% on year, it said. During the first nine months, inventories fell by more than EUR1.1 billion.
Adidas backed its recently updated guidance for 2023, which was raised thanks to Yeezy inventory reductions and a better-than-expected underlying business, it said.
It continues to expect currency-neutral revenues to decline at a low single-digit rate and underlying operating profit–excluding any one-offs related to Yeezy and the underway strategic review–at around EUR100 million.
Adidas also sees an operating loss of around EUR100 million this year.
Write to Andrea Figueras at andrea.figueras@wsj.com
The ending of the partnership between the artist Kanye West, who now goes by Ye, in October 2022 appeared to come after weeks of his comments about Jewish people and Black Lives Matter, but the New York Times is reporting that the relationship was troubled from the very start.
At a meeting on the collaborative creation of the very first shoe in 2013, Adidas ADS, -0.10%
ADDYY, -0.03%
designers were stunned when West rejected all of the ideas that were presented using fabric swatches on a table and a mood board, the seven-month investigation found. Instead, West, the Times reports, grabbed a sketch and drew a swastika in marker.
The move shocked the Germans in the room. Germany has a strict ban on displaying the symbol of the Nazi era apart from for artistic purposes. Adding to the sense of horror, the company’s founder — Adolf, or “Adi,” Dassler, who died in 1978 — was a Nazi Party member, and the meeting took place close to Nuremberg, where leaders of the Third Reich were famously tried for crimes against humanity.
“A year ago this week, Adidas threw in the towel.”
West’s fixation on the Nazi era continued, the Times reports, when he later told a Jewish manager at Adidas to kiss a portrait of Adolf Hitler every day. He also told Adidas workers that he admired Hitler’s use and command of propaganda.
West also brought porn to the workplace and made crude, sexual comments at meetings, according to the Times report. Before the swastika episode, West, according to the Times, had made Adidas executives watch porn at a meeting in his Manhattan apartment.
In 2022 he reportedly ambushed executives with a porn film. Other workers complained to top managers that he had made angry sexual comments to them.
The artist, said to have been diagnosed with bipolar disorder, also frequently cried or became angry during meetings, according to the Times investigation. In one instance in 2019, he reportedly moved the operation designing his shoes to Cody, Wyo., and ordered the Adidas team to relocate. In a meeting to discuss his demands with executives, he threw shoes around the room, the Times reports.
Adidas sought to adapt to this behavior, given how valuable the West-established Yeezy brand was to the company, locked in a perennial battle for both revenue and buzz with its U.S.-based rival Nike Inc. NKE, -2.04%.
Yeezy sales would rapidly surpass $1 billion a year and help Adidas resonate with young American customers.
Managers launched a group text chain they called the “Yzy hotline” to discuss his behavior. To reduce stress on individuals, the company is said to have rotated managers in and out of dealing directly with West.
Over time, meanwhile, Adidas sweetened the terms of West’s deal. Under a 2016 contract, he was entitled to a 15% royalty on sales with a $15 million upfront payment as well as millions of dollars in Adidas stock. In 2019, a further $100 million a year was earmarked for marketing, but, in reality, West could spend those funds at will.
When a decision was reached to sell the product — in release batches — with some of the proceeds directed to charity and most of the rest flowing to Adidas, West, even then, was entitled to royalties.
After bottoming in October 2022, Adidas shares have mounted a 67% comeback, with relief over the company’s not having had to book a damaging loss on the Yeezy line one factor in the restoration of investor confidence.
Adidas is quoted as having told the Times that it “has no tolerance for hate speech and offensive behavior, which is why the company terminated the Adidas Yeezy partnership,” while West reportedly declined requests for interviews and comment.
The Times investigation is said to have been based on access to hundreds of previously undisclosed internal records.
JD Sports Fashion JD, +5.04%
shares also jumped 6% in London.
Analysts at JPMorgan led by Olivia Townsend said the read-across to the European sporting goods sector was better-than-expected demand in North America, a solid performance in Europe, expansion in gross margins and ongoing improvements in inventory levels.
The major European indexes also advanced on Friday, with the U.K. FTSE 100 UK:UKX,
German DAX DX:DAX
and French CAC 40 FR:PX1
each sporting gains around 0.7%.
U.S. stock futures ES00, +0.42%
also edged higher ahead of the release of the PCE price index report later. The S&P 500 SPX
ended Thursday with a 0.6% rise.
Nike Inc. on Thursday reported a fiscal first-quarter profit that beat expectations, although revenue came up just shy of Wall Street’s estimates, amid a drop in sales for Converse sneakers.
The athletic-gear giant reported fiscal first-quarter net income of $1.45 billion, or 94 cents a share, compared with $1.47 billion, or 93 cents a share, in the same quarter last year. Revenue crept higher to $12.94 billion, compared with $12.69 billion in the prior-year quarter.
Analysts polled by FactSet expected Nike to report earnings per share of 76 cents, on revenue of $13 billion.
Gross margin fell 10 basis points to 44.2%, weighed by higher product costs and a tougher foreign-exchange backdrop, and offset by “strategic pricing actions.” The company’s inventories fell 10%, as Wall Street seeks progress on efforts by businesses to narrow down their stockpiles of unsold goods.
Sales for Converse shoes were $588 million, down 9%, amid weaker demand in North America. Growth in Asia, however, acted as a counterweight to that decline.
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Peloton Interactive’s stock jumped after hours Wednesday after the connected-exercise-bike maker and yoga-wear giant Lululemon Athletica announced a five-year partnership that will combine digital fitness with workout and athleisure gear starting next month.
The move comes as the fitness industry recalibrates after a boom and bust in at-home workouts due to the pandemic, and after Peloton PTON, +0.65%
and Lululemon LULU, -0.40%
tried to compete with each other directly on connected fitness. But as part of the deal, Lululemon will stop selling its Lululemon Studio Mirror — its answer to Peloton’s pairing of exercise equipment and exercise videos — before the end of the year.
Shares of Peloton climbed 13.3% after hours Wednesday. Lululemon’s stock was up 0.3% after hours.
Under the partnership, Peloton will become the “exclusive digital fitness content provider” for Lululemon. Lululemon, meanwhile, will become Peloton’s “primary athletic-apparel partner.” Some Peloton instructors will also promote Lululemon’s clothing as part of the arrangement.
The partnership will target customers across North America, the U.K., Germany and Australia. Starting Oct. 11, co-branded clothing across Lululemon’s products will be available at Peloton stores and online in the United States, the U.K. and Canada, and in Peloton’s markets by March. Beginning Nov. 1, Lululemon Studio All-Access Members will have access to Peloton classes.
“Our two companies share a vision to advance wellbeing through movement, and this partnership ensures our lululemon Studio Members will have access to the most expansive and dynamic offering of fitness content possible,” Celeste Burgoyne, Lululemon’s president for the Americas and global guest innovation, said in a statement.
Lululemon bought Mirror — an interactive fitness company that displayed workout videos and fitness data on an actual mirror — for $500 million in 2020, when much of the world still faced pandemic-related restrictions.