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Tag: food packaging

  • Food Packaging Tricks That Fool Us

    Food Packaging Tricks That Fool Us

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    These days, we need to be amateur detectives in order to figure out the truth behind products and whether they are good for us. Recently my mom told me she found an amazing bread company at a farmers’ market. I asked a few simple questions: Was it gluten-free? (Both her and my dad are meant to be avoiding it.) Was it organic? What kind of oil was in it? What other ingredients? Was it wrapped in brown paper with an artisanal-looking label and tied with rustic twine? My mom, laughing, said, “It was! It looked so nice.” Food packaging tricks fooled her!

    After listening to me for 12 years, my mom rarely gets fooled by the label anymore – but the packaging did her in! And she’s not alone. We’re all being fooled by the packaging these days.

    As you know, I encourage us all to take an active role in deciding what we purchase by honing our BS detectors and educating ourselves before we make purchases. Unfortunately, as we’ve become smarter, so have the companies trying to grab our moolah and belly space; evolving their food packaging tricks to convince us that their products are healthy and worthy of the higher price tag.

    I am also not immune to being fooled by the label, and I consider myself to be a sharp and experienced shopper. I’ve written extensively about the label claims companies use to lure us, like “gluten-free”, “vegan” or “100% natural”, and we devoted an entire episode of the Today Is The Day podcast to this as well. But beyond the words lie even more tricks – ones that are visual – that play on our emotions and attempt to influence our buying decisions.

    Back when I studied fashion marketing, I took a course on packaging design. I was fascinated by the process. Nowadays, since the advent of one of the most bizarre social video trends I’ve ever seen, unboxing, the stakes are even higher when it comes to the packaging.

    For the sake of this post, I am putting my abhorrence for wasteful, garbage-making excess packaging into a little box that we’ll be revisiting in an upcoming post next month. Today we’re all about looks.

    The Food Packaging Trickery Test

    Before you read any further, please have a look at the below four bottles of sesame oil. Take out a piece of paper or use your phone and play along!

    Based on packaging alone, make your pick for the following and mark down your answers:

    1. Best quality?
    2. Most economical (cheapest)?
    3. Which would you be inclined to purchase?

    Food Packaging Tricks

    Answers revealed below.

    How to Recognize Food Packaging Tricks

    Packaging Colours

    Companies employ ‘colour psychology’ to prompt an emotional response and convince us to buy their products. The colours marketers choose for their packaging have a big influence on our perception of the health benefits of the product. For example, earth tones like greens and browns are more likely to convince us that a product is healthy, eco-friendly, wholesome and natural. Beyond Meat, for example, used every single trick in the book packaging their processed pea protein patties.

    beyond meatbeyond meat

    Get this, we even think candy bars with green labels are more healthful than red ones (this a link to an actual study testing this!), even when the information on the nutrition label and the calorie counts are exactly the same!

    Colour saturation matters too. We view soft, muted colours as healthier than bright and vivid ones. The subdued colours seem more natural, as opposed to bright ones that make us think of artificial colours and artificial flavours.

    Want to take a test? Okay, which of these granola bars do you think is the healthiest option?

    Granola bar packagingGranola bar packaging

    What did you guess? How confident are you?

    The answer is none of them. They’re all garbage but something about the packaging on the one you chose, spoke to you and made you think it was the healthier option.

    Photography/Images

    Food labelsFood labels

    Beautiful meadows, water, trees, flowers, grass, animals, farms and other pastoral images try to persuade us that the food is coming directly from the source, with minimal processing or adulteration. In most cases, the actual mechanisms that transform the food from farm to package are anything but natural. Often those foods never even came from a farm in the first place and were constructed in a lab.

    In the case of Cal-Organics, one of the largest distributors of organic food in North America, the food comes from hundreds of farms across the US and has become part of the big food mess that has triggered global food recalls. I wrote more about that here.

    Packaging Size

    We perceive food that comes in tall, slim packages as healthier and lower in calories than short and wide packages – even if the amount of food in those packages is exactly the same.

    Tall, slim food packages can often give the perception of being fancier and may also carry a price tag that could support that misconception. The best thing to do when comparing two products is forget the size of the package and just look at the volume measure on the bottle. Olive oil is a prime example of this. 750 ml can look different depending on the bottle. Check the size, the ingredient and the real certifications to help you decide what the best option is.

    Paper Packaging

    Paper ProductsPaper Products

    Brown paper packaging and cardboard has a rustic look and feel, which makes us think the product is better for us. In one poll, Americans said they preferred paper or cardboard packaging because it seemed safer and more trustworthy from a food safety perspective, plus they liked that paper is recyclable. While I’m all for ditching plastic for better alternatives, paper doesn’t automatically equal a healthful product!

    Your best defence against being fooled by the label is reading the ingredients on the package. The ingredient list will tell you everything you need to know. Not all products that use the food packaging tricks I’ve mentioned are detrimental to your health, but you won’t know until you actually read the ingredient label – this should always be your first stop!

    The Packaging Test: Truth Revealed

    After reading the above, would your answer to the three questions about the sesame oil change?

    I took the price and divided it by millilitre in the bottle to get the cost per millilitre.

    Food Packaging Tricks 2Food Packaging Tricks 2

    For my values of aiming to always choose organic and not fall prey to the packaging, option C is the clear winner. Based on packaging alone, this would have likely been my last choice.

    What I also loved about this random test, random because I had no clue what the outcome would be when I snapped this photo while shopping last weekend, was that the package I considered to be the ugliest was also organic and the most economical choice.

    Doesn’t that turn the packaging trickery, and our preconceived notions about organic food being more expensive, right upside down.

    How did you do? (Post in comments!)

    How to recognize food packaging trickeryHow to recognize food packaging trickery

    More Healthwashing and Label Sleuthing Advice

    The Secret to Reading Nutrition Labels

    Nutrition Labels + nutrition factsNutrition Labels + nutrition facts

    What to look for when reading nutrition labels.

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    Healthwashing: 8 Tricks to Know

    8 Tips To Detect Healthwashing8 Tips To Detect Healthwashing

    Learn the tricks I use to detect healthwashing.

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    How to Stop Being Fooled by the Label

    Today is the day podcastToday is the day podcast

    Our podcast episode decodes what all those nutrition labels and health claims really mean so that you will never again be fooled by the label.

    LISTEN NOW


    What Is Natural Flavour?

    Natural flavourNatural flavour

    Get the lowdown on whether natural flavours are actually natural.

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    What Does Naturally Raised Mean? Deciphering Meat Labels

    naturally raisednaturally raised

    What meat labels mean and the questions to ask your meat producers.

    READ MORE

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    Meghan Telpner

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  • ReRoute Americas Becomes Official Sustainable Partner of the Tampa Bay Rays

    ReRoute Americas Becomes Official Sustainable Partner of the Tampa Bay Rays

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    Press Release


    Aug 21, 2023 15:00 EDT

    The Official Sustainable Straw and Cutlery Partner of the Tampa Bay Rays

    ReRoute Americas is pleased to announce that they have entered into an official partnership with the Tampa Bay Rays, identifying ReRoute as “The Official Sustainable Straw & Cutlery Partner of the Tampa Bay Rays.”

    The partnership starts immediately, and ReRoute will be prominently displayed throughout Tropicana Field, most notably with a 45’x25′ banner posted in right field. In addition to the many benefits of the partnership, ReRoute will help to reintroduce a sustainability mascot starting in the 2024 season.

    Patrick Bishop, the Chief Executive Officer of ReRoute Americas, expressed enthusiasm for the upcoming partnership and the impact eco-friendly materials can have, “To have one of the top Major League Baseball Clubs partner with a small but growing company like ours shows the Rays’ commitment to the community and their desire to lead towards a more sustainable planet.”

    “The Rays are committed to learning about and improving sustainability efforts in our ballpark,” said Rays President Matt Silverman. “Having an expert eco-friendly products partner like ReRoute Americas helps us make a positive, substantial impact.”

    Featuring more than 200 environmentally friendly products, including high-end alternatives for restaurateurs, ReRoute Americas is the leading supplier of cutting-edge, eco-friendly products in the United States. For further information, visit www.ReRouteAmericas.com

    Source: ReRoute Americas

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  • Top Risk Factor to Good Health Is Probably Not What You Think

    Top Risk Factor to Good Health Is Probably Not What You Think

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    March 7, 2023 — If you think the biggest risk factor to good health is smoking or genetics, think again. 

    According to Stephen Kopecky, MD, a preventive cardiologist at the Mayo Clinic, “nutrition is now the number one cause of early death and early disease in our country and the world.” Moreover, he says that while having genes for disease will increase your risk by 30% to 40%, having a bad lifestyle for disease will increase your risk by 300% to 400%.

    About 20 years ago, Kopecky says, the cause of death worldwide changed from infection to non-infection (like non-communicable diseases). “In those last 20 years, that’s grown in terms of what kills us and what gets us sick,” he says. “The three big non-communicable diseases are heart disease, cancer, and rapidly rising is Alzheimer’s. But there’s also diabetes, obesity, and high blood pressure — all those things are also related to diet.”

    Forty-eight-year-old James, of Fredericksburg, VA, knows this all too well. James asked that his last name not be printed, to protect his privacy. For the last 30 years, he’s been managing type 1 diabetes and complications of insulin resistance, along with high blood pressure, high cholesterol, thyroid disease, and low testosterone. As a former Division 1 college athlete, James exercised regularly and ate what he believed to be a responsible diet.

    “Those weirdos in the gym at 5 a.m. who eat chicken salads for every lunch? Yeah, that’s me,” says James. 

    But he went from a playing weight of 202 pounds to 320 pounds, despite continuing to lift weights and do cardiovascular exercise at least 5 days a week. “Whenever I went to the doctor and stepped on the scale, I got skeptical looks when I made claims of ‘exercising and eating right.’ In all honesty, I thought I was,” says James, noting he followed a low-carb, high-protein diet. “But I didn’t count calories or consider the impact of fat on my already insulin-resistant body,” he says.

    After visiting many health professionals, James finally found success with Nancy Farrell Allen, a registered dietitian nutritionist.

    Previous doctors applauded his diet, but Allen explained that his insulin resistance was linked to the amount of fat James consumed. “The more fat in my system, the more insulin I needed to inject,” he says. “The more insulin I injected, the more weight I’d gain. The more weight I’d gain, the more insulin I’d inject, continuing this regrettable cycle.” 

    Allen suggested he shift his diet to a more balanced approach, with a strict eye on fat. “She completely changed my way of thinking about food, broke my belief that all carbs are bad, helped me identify my daily caloric needs, and focused me on eating a balanced diet enriched with fiber,” says James, who then lost 45 pounds in 3 months. “I found myself having more energy, sleeping better, focusing better, and taking less insulin than I had in nearly 20 years,” he says. 

    Another patient, Sheila Jalili of Miami, took a proactive approach to her health when she turned 40, getting some tests and lab work done for a baseline comparison. “My BMI was around 20, I exercise every day, and I don’t have any diseases in my family,” Jalili says, noting everything checked out fine. 

    She continued her annual checkups and tests, noticing her triglycerides and cholesterol numbers increasing. When her cholesterol reached alarming levels and her triglycerides skyrocketed to 1,230, she met with Kopecky, the Mayo Clinic cardiologist, who prescribed fish oil and asked about her diet. Jalili started tracking what she ate and did an exhaustive review of her fridge contents, noting the sodium levels, cholesterol levels, and fat levels in the foods. 

    To her surprise, she discovered she ate a lot of unhealthy carbs and fats. “I went into overload. I changed everything. I did so much research,” she says. After 42 days of eating extremely healthy, she dropped her total cholesterol by about 100, halved her HDL, and reduced her triglycerides from 1,238 to 176.

    A bad lifestyle often starts with what you eat — and what you don’t. Even if you think you’re eating healthy, you might want to revisit your diet. In particular, reconsider ultra-processed foods (like doughnuts, hot dogs, and fast-food burgers). Though convenient and affordable, they’re inflammatory and, over time, can cause many health issues.

    “It bothers our tissues, our heart, our arteries, our brains, our pancreas, our liver, and our lungs, and that leads to disease,” Kopecky says. “It could be in the brain with Alzheimer’s, the heart with coronary artery disease, or cancers elsewhere.”

    Ideally, you’d immediately overhaul an unhealthy diet. But that’s not a reality for most people. Making sweeping changes all at once can feel overwhelming. Take small steps instead.

    Baby-Step Your Way to a Healthier Diet

    Before making any dietary changes, Selvi Rajagopal, MD, MPH, advises having a conversation with your health care provider to figure out your specific health status. Rajagopal, assistant professor of medicine at Johns Hopkins University, says that, generally speaking, everyone will benefit from eating a balanced, healthy diet filled with a variety of nutrient-rich foods. 

    That includes fruits, vegetables, whole grains, lean protein, low-fat/fat-free dairy, and healthy fats. However, talking with your doctor can help you identify any specific nutrient deficiencies, health issues, and lifestyle factors that need to be addressed. Then you can devise a healthy eating plan that works specifically for your needs.

    Revamp how you organize your refrigerator. Most refrigerators put two opaque drawers labeled “Fruits” and “Vegetables” at the bottom, where you’re least likely to see them. Kopecky advises moving your produce to eye level and put the less-healthy options in those bottom drawers. “When we open the fridge, that’s what we see, and that’s what we tend to eat,” he says.

    Change your perspective. “There isn’t one healthy weight or one healthy size,” says Rajagopal. Don’t aim for a number on the scale or a certain BMI or certain clothing size. Every body is different, not only in shape and size, but in health risk factors. Also, many people feel really overwhelmed trying to “be healthy.” Rajagopal says, “Healthy is just trying to do something to improve your health, and that improvement can be really small.”

    Understand how to read food labels. Allen takes every patient to the grocery store to read and understand food labeling and to highlight different foods. She shares the guidelines below with her patients. 

    • Fat: Low-fat foods contain 3 grams of fat or less per serving.
    • Sugar: Four grams equal 1 teaspoon. When a serving of sugar lists 12 grams of sugar in a 2/3-cup serving, that means it contains roughly 3teaspoonsof sugar.
    • Fiber: A naturally high-fiber food can contain about 5 grams of fiber per serving. 
    • Sodium: A low-sodium food contains less than or equal to 140 milligrams of sodium per serving. 
    • Protein: Seven grams of protein equal about 1 ounce of protein. 

    This approach is particularly important as the FDA is exploring a change in which foods can be labeled as healthy. The agency in September unveiled a proposed rule to try and counter the fact that, as the agency claims, more than 80% of people in the U.S. aren’t eating enough vegetables, fruit, and dairy. And most people consume too much added sugars, saturated fat, and sodium.

    Under the proposed rule, in order to be labeled “healthy” on food packaging, products must contain “a certain meaningful amount” of food from at least one of the food groups or subgroups (e.g., fruit, vegetable, dairy, etc.) recommended by the agency’s dietary guidelines.

    They must also stick to specific limits for certain nutrients, such as saturated fat, sodium, and added sugars. 

    Breakfast cereals, for example, would need to contain 0.75 ounces of whole grains and contain no more than 1 gram of saturated fat, 230 milligrams of sodium, and 2.5 grams of added sugars to qualify, the agency said.

    Don’t fear carbs or fat! Your body needs both to survive, as carbs help fuel your body and fat helps your body absorb fat-soluble nutrients like vitamins A, D, and E. But not all carbs or fats are equal. Choose complex carbohydrates found naturally in plant-based foods (like fruits, vegetables, and whole grains) over simple carbohydrates often found in processed foods (like white bread, enriched pasta, and white rice). 

    Similarly, strive to include healthy, unsaturated fats (including polyunsaturated and monounsaturated fats) found in foods such as fatty fish, vegetable oils, avocadoes, and some seeds and nuts. Avoid foods with unhealthy saturated and trans fats found primarily in animal products (such as meat, eggs, high-fat dairy) and highly processed foods (frozen pizza and microwave popcorn). “Having a baseline understanding of what this means makes you a much savvier consumer,” says Rajagopal, who suggests going to the U.S. Department of Agriculture’s website to learn about these food components. 

    Adopt healthier cooking methods. Maybe you’re buying healthy foods but preparing them in unhealthy ways. That lean, skinless chicken breast just got a lot less healthy once you breaded it, deep-fried it, and smothered it with cheese. Allen suggests lighter, leaner techniques such as baking, roasting, grilling, and steaming. “Frying, sautéing, breading, au gratin, buttery, and Alfredo all add additional calories to burn off,” says Allen.

    Start small. Eliminate the all-or-nothing thinking, such as, “I want to cut out all sugar” or “I want to cook all my meals at home.” 

    If you’ve been eating sugar your whole life or eating dinner out 5 nights a week, eliminating this bad habit at once is a huge undertaking. Instead, start small. For instance, reduce one sugary food item you frequently eat. 

    “Maybe it’s soda,” says Rajagopal. “Maybe you go from four cans of soda a day to two cans. Make one change and see how it goes for a week or two.” 

    Ditto for cooking — aim to add one more home-cooked meal a week rather than trying to cook at home 7 days a week. She also advises bringing in an accountability buddy to help you stay on track. 

    Take one bite. “If you take a bite of a ground meat or sausage and replace that with a bite of something that’s a little healthier — like black beans or a vegetable — then, after doing this for a couple of years, that actually reduces your risk of heart attack and reduces your risk in the long-term of cancers and Alzheimer’s,” advises Kopecky. “Literally one bite difference.”

    By making small, consistent changes, they can have a big impact over time. Pick one tip that resonates most, implement it, and stick to it until it becomes second nature. Once mastered, move on to another tip, building on that foundation of success.

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