ReportWire

Tag: Food Industry

  • Newburyport Brewing opens indoor pickleball courts

    Newburyport Brewing opens indoor pickleball courts

    [ad_1]

    NEWBURYPORT — Newburyport Brewing Company has opened two indoor pickleball courts at its new Pickleball Club, 4 New Pasture Road.

    The craft brewery announced this week that it recently turned 4,000 square feet of former brewing space into two courts for year-round play of the popular sport.

    “With our brewery and tasting room, we have always focused on bringing people together in a relaxing, friendly atmosphere,” Bill Fisher, co-founder and CEO of Newburyport Brewing, said in a news release.

    “By introducing pickleball, we are excited to provide a new year-round social opportunity for our patrons to enjoy,” he said. “From first-time players to pickleball pros, we offer learn to play clinics and drill and skill sessions to help grow the game and expand our growing community of pickleball enthusiasts.”

    Pickleball is the fastest-growing sport in the country for the fifth year in a row, with 48.3 million U.S. adults (19% of the adult population) having played at least one game in the last year, according to the Association of Pickleball Professionals, the brewery said.

    Along with pickleball courts, Newburyport Brewing also offers a 40-foot-by-11-foot indoor bocce court, a 14-foot stand-up shuffleboard table and indoor cornhole.

    Court reservations may be made on the company’s website at www.nbptbrewing.com/pickleball or in person at the brewery.

    Newburyport Brewing was founded in 2012 by Fisher and Chris Webb – two Newburyport entrepreneurs, musicians and home brewers, according to the release.

    The company offers handcrafted beers and seltzers, including Green Head IPA, Plum Island Belgian White, 110 Ale, Overboard New England IPA, Melt Away IPA, Maritime Lager, and 1635 Series small-batch beers.

    For more on Newburyport Brewing: www.nbptbrewing.com, on Facebook at /NewburyportBrewingCo or follow @NBPTbrewing.

    [ad_2]

    Source link

  • Plant-forward, organic, and gut-friendly: Innovative baking trends for 2024

    Plant-forward, organic, and gut-friendly: Innovative baking trends for 2024

    [ad_1]

    Research by baking industry leader Puratos reveals that 56% of global consumers are interested in plant-based sweet bakery products, 85% believe high-fiber baked goods have a positive effect on digestion, and 71% would buy more at bakeries featuring natural ingredients.

    These and other findings in the Puratos Taste Tomorrow survey help professional and home bakers alike spot new baking trends for 2024. One identifiable trend is a nostalgic shift towards ancient grains and heritage ingredients. Consumers seek the familiar flavors of the baked goods they first experienced in childhood. Authentic whole-grain bread, traditional cakes, and sweet pastries will only continue to grow in popularity.

    The ketogenic diet phenomenon has also generated a greater demand for keto-friendly baked goods that are gluten-free or incorporate alternative grains that are more compatible with a ketogenic diet.

    Greater consumer interest in plant-forward or vegan recipes will also influence bakeries in 2024. Plant-forward baked goods are not necessarily vegan, but they do emphasize the addition of flavorful plants and herbs into breads and pastries. There is also noticeable consumer interest in fermented breads such as sourdough, largely because of their positive effects on gut health and digestion.

    Ancient Grains and Heritage Ingredients

    Bakers in 2024 will want to learn more about ancient and heritage grains, such as amaranth, barley, buckwheat, kamut, millet, quinoa, spelt, and teff. Not only are many of these grains naturally gluten-free, but they can all be ground into alternative flours for both savory and sweet baked goods.

    Influential bakeries are also introducing new products featuring underused heritage and ancient grains. Grain-based porridge and veggie burgers incorporating ancient grains will make it to many restaurant menus in 2024. Exotic grains represent a diversity of cultures and introduce consumers to healthier options.

    Multicolor “Bougie” Breads

    The visual appeal of baked goods will also be prominent in 2024, with the rising popularity of multicolor “bougie” breads, also known as viennoiserie breads. Bougie breads can be sweet or savory, but all incorporate multiple layers of flavors, textures, and colors.

    Breakfast breads such as cinnamon-raisin and oatmeal-raisin will share display case space with more savory options featuring colorful herbs, doughs, and other combinations in 2024. Upscale baked goods with strong eye appeal will continue to be popular for consumers looking for display-quality brunch or afternoon tea assortments.

    Sourdough and Gut Health

    Interest in sourdough and other fermented breads should continue to rise even in post-pandemic 2024. Many diet plans encourage followers to incorporate healthier carbohydrates into their daily plans, and wheat and rye-based breads contain fructan, which is a prebiotic or “good” type of gut bacteria. Fermented breads also contain natural probiotics that promote good gut health.

    The key is to select bread containing as few processed or bleached ingredients as possible. Sugar content and gluten are also important factors to consider when shopping for a healthier sandwich bread.

    Plant-Forward Recipes

    While grain-based traditional bread may seem ideal for a vegan lifestyle, many recipes still incorporate eggs, butter, and dairy products. One baking trend in 2024 will be an emphasis on plant-forward recipes that will meet vegan expectations. “Plant-forward” and “vegan” are not necessarily interchangeable terms, but plant-forward baked goods feature grains, fruits, nuts, and herbs selected for flavor as well as substitution.

    Plant-forward and vegan versions of popular sweet and savory baked goods should trend in 2024 as consumers seek out more keto-friendly or paleo versions. Reducing or even eliminating animal-based ingredients such as milk and eggs can be a challenge for bakers, but the results can be nearly indistinguishable from the traditional versions.

    From Trendsetting Bakeries to the Home Oven

    “Home baking, whether for health or economic reasons, can be a fun way to connect with friends and family and one of the most enjoyable hobbies still,” Katalin Nagy from Spatula Desserts shares. “It’s creative; it’s fun; it’s delicious, and definitely healthier than the store-bought stuff. Traditional baking recipes rely on only a handful of ingredients like butter, flour, egg, and sugar; with homemade recipes, you can control how much and what goes into your desserts.”

    “My Dad is 93 years old and lives alone on a farm close to where he was raised.” Kathy Owens at Petticoat Junktion also believes in a traditional baking style. “My grandmother made a dessert for every meal, and my dad still loves his desserts. His favorites are Banana Cake and Peanut Butter Cookies. I make them using oil, eggs, and sugar, the usual way. We do not take gluten-free, vegan, or special diets into consideration.”

    While many of the trends in 2024 focus on professional and commercial venues, home bakers can still use them as guidelines for their own creations. The bougie bread trend alone offers bakers excellent opportunities to expand their repertoires, and creating innovative keto-friendly snacks and desserts for family and friends is bound to be popular.

    [ad_2]

    By Natasha Krajnc | Wealth of Geeks

    Source link

  • ‘Gut Health’ Has a Fatal Flaw

    ‘Gut Health’ Has a Fatal Flaw

    [ad_1]

    In my childhood home, an often-repeated phrase was “All disease begins in the gut.” My dad, a health nut, used this mantra to justify his insistence that our family eat rice-heavy meals, at the exact same time every day, to promote regularity and thus overall health. I would roll my eyes, dubious that his enthusiasm for this practice was anything more than fussiness.

    Now, to my chagrin, his obsession has become mainstream. Social-media testimonials claim that improving your “gut health” not only helps with stomach issues such as bloating and pain but also leads to benefits beyond the gastrointestinal system (easing problems including, but not limited to, itching, puffy face, slow-growing hair, low energy, acne, weight gain, and anxiety). You can now find a staggering range of products claiming to support digestive health: Joining traditionally gut-friendly fermented foods such as yogurt and sauerkraut are “probiotic” or “prebiotic” teas, cookies, gummies, supplements, powders, and even sodas.

    The reality is less straightforward. Maintaining the health of the gastrointestinal tract, like the health of any body part, is always a good idea. But expecting certain foods and products to overhaul gut health is unrealistic, as is believing that they will guarantee greater overall well-being. Those claims are “a little bit premature,” Karen Corbin, an investigator at the Translational Research Institute of Metabolism and Diabetes, told me. Obsessing over it just isn’t worth the trouble, and can even do more harm than good. “Gut health” cookies, after all, are still cookies.

    In my dad’s defense, your gut does matter for your health. A massive microbial civilization lives mostly along the large intestine, helping the body get the most out of food. Broadly, a healthy gut is one where the different segments of this population—numerous species of bacteria, fungi, and viruses—live in harmony. An unhealthy one implies a disturbance of the peace: One group may grow too powerful, or an invading microbe may throw things off-balance, leading to problems including gastroenteritis and a compromised immune system.

    Diet in particular has a profound impact on the gut—and how it subsequently makes you feel. “Food can have effects on the microbiome, which can then secondarily affect the host,” Purna Kashyap, a gastroenterologist at the Mayo Clinic, told me. The effects of food on a person and their microbes, he added, are generally congruent; fast food, for example, is “bad for both of us.” Neglect to feed your microbiome and the balance of microbes could tip into disarray, resulting in an imbalanced gut and corresponding bloating, stomach pain, and problems with bowel movements.

    Fermented foods such as yogurt and kimchi, long considered good for digestive health, are known as “probiotics” because they contain live bacteria that take up residence in your gut. Other foods are considered “prebiotic” because they feed the microbes already in your gut—mostly fiber, because it isn’t digested in the stomach. Getting more fiber improves regularity and supports a more normal GI system, Corbin said.

    But the fundamental problem with the gut-health obsession is that “there’s no clear definition of a healthy gut microbiome,” Corbin said. The makeup and balance of people’s microbiomes vary based on numerous factors, including genes, diet, environment, and even pets. This means that a treatment that works to rebalance one gut might not work for another. It also means that a product promoting a healthy gut doesn’t mean anything concrete. The idea that achieving gut health, however it’s defined, can solve stomach-related issues is misguided; many diseases can cause abdominal distress.

    Less certain is how much gut health is responsible for benefits beyond the gastrointestinal tract. No doubt the microbiome is connected to other parts of the body; recent research has suggested that it has a role in weight gain, depression, and even cancer, supporting the idea that having a healthy gut could lead to other benefits. But the mechanisms underpinning them are largely unknown. Which microbes are involved? What are they doing? There are “a lot of tall claims based on animal studies that the microbiome influences diabetes or obesity or whatever,” and the translatability of those studies to humans is “really unlikely,” Daniel Freedberg, a gastroenterologist at Columbia University, told me. Until scientists can show definitively that microbe X leads to outcome Y, Corbin said, any relationships between the gut and overall health are “just correlations.”

    None of this is to say that paying more attention to your digestive health is a bad idea. Especially for people diagnosed with gastrointestinal problems like IBS or Crohn’s disease, it can be essential. For everyone else, pursuing a healthy gut with food and supplements can be a nonspecific process with poorly defined goals. The food industry has capitalized on interest in probiotics and prebiotics—as well as lesser-known postbiotics and synbiotics—making products such as “insanely probiotic” yogurt, probiotic-fortified chocolate and spaghetti, and prebiotic sodas. Particularly with probiotics, the specifics are lacking. Which bacteria, and how many of them, actually make it past the stomach into the colon isn’t well understood. “A lot of probiotics are unlikely to contain viable bacteria, and probably very few of them are really making it through to the colon,” Freedberg said.

    Prebiotics are generally more important, although the source matters. Prebiotic fiber is “one of the most important things that determines what bacteria are there,” Freedberg told me, but getting small amounts from fiber-fortified products isn’t going to make a huge difference. The soda brands Poppi and Olipop largely contain inulin, a type of fiber that’s common in food manufacturing for its slightly sweet taste, Freedberg explained, though it probably doesn’t contain a lot, otherwise it would become “sludgy.” Olipop contains about nine grams of fiber per can, roughly the same amount as one cup of cooked lima beans.

    Of course, any product that is inherently unhealthy won’t magically become good for you the moment fiber or live bacteria are added to it. With desserts and salty snacks, no amount of fiber “is going to overcome the issue” that they are full of sugar or salt, Corbin said. Concerns about medium aside, though, gut-health products elicited a shrug from her: Buying foods containing additional prebiotic fiber is a “reasonable approach,” so long as they’re healthy to begin with. If probiotics make a patient feel “fantastic,” Freedberg said, “I’m not going to rock the boat.” Prebiotic and probiotic products may help to a degree, but don’t expect them to overhaul an unhealthy gut one soda at a time. All of the experts I spoke with said that people concerned about their gut health should eat a lot of fruits, vegetables, whole grains, and legumes, and cut out junk that won’t feed their microbiome. In other words, a basic healthy diet is more than enough to achieve good gut health.

    My dad’s gut-health mantra was apparently borrowed from Hippocrates, suggesting that people have been obsessing over the digestive system for thousands of years with the belief that it is the key to overall health. The draw of this idea is its simplicity: Proposing that the body’s many ills can be collapsed into a single mega-ailment makes treatment seem refreshingly uncomplicated compared with the medical interventions needed to address individual problems. That the proposed treatments are easy and self-administrable—sipping fibrous soda, popping bacteria-packed pills—adds to the appeal.

    But perhaps what is most compelling about the idea is that there is some truth to it. Lately, research on the microbiome has seen some promising advances. A large study published in 2022 showed significantly elevated levels of certain bacteria in people with depressive symptoms. Another study, co-authored by Corbin in 2023, was one of the first to show, in a human clinical trial, that a high-fiber diet shifts the microbiome in a way that could promote weight loss. This moment is especially confusing because we are finally beginning to understand the gut’s connections to the rest of the body, and how eating certain foods can soothe it. Much more is known about the gut than in the days of Hippocrates, but still far less than the gut influencers on social media would have you believe.

    [ad_2]

    Yasmin Tayag

    Source link

  • Quick Fix: Vegetable creole

    Quick Fix: Vegetable creole

    [ad_1]

    I used the vibrant flavors of Creole cooking to create this easy vegetarian dinner. Louisiana creole cooking is a fusion of Spanish, French and African cuisines. Onions, celery, green bell pepper, tomatoes and hot pepper seasoning are the basic ingredients.

    The heat is up to you. The amount of cayenne pepper in the recipe gives a mild zing to the sauce. If you like a spicier kick, add more, or serve hot pepper sauce at the table. Dried thyme and oregano are used in the sauce. A secret to bringing out the flavor of these spices is to cook them in the oil with the onion and other vegetables.

    HELPFUL HINTS:

    Six garlic cloves can be used instead of minced garlic.

    Black Beans can be used instead of red beans.

    Make sure your ground thyme and oregano are less than 6 months old for best flavor.

    COUNTDOWN:

    Microwave rice and set aside.

    Prepare the ingredients.

    Make Creole.

    SHOPPING LIST

    To buy: 1 package microwaveable brown rice, 1 green bell pepper, 1 bunch celery, 1 jar minced garlic, 1 bottle dried thyme, 1 bottle dried oregano,1 bottle cayenne pepper, 1 large can reduced sodium diced tomatoes, 1 bottle Worcestershire sauce and 1 can red kidney beans.

    Staples: Canola oil, onion, salt and black peppercorns.

    Vegetable Creole

    1 package microwaveable brown rice (to make 1 1/2 cups cooked)

    1 tablespoon canola oil

    1 cup sliced onion

    1 cup sliced green bell pepper

    1/2 cup sliced celery

    3 teaspoons minced garlic

    2 teaspoons dried thyme

    2 teaspoons dried oregano

    2 cups canned reduced sodium diced tomatoes

    1 tablespoon Worcestershire sauce

    1 cup rinsed and drained red kidney beans

    1/8 teaspoon cayenne pepper

    Salt and freshly ground black pepper

    Microwave rice according to package instructions. Measure 1 1/2-cups and reserve the remaining rice for another meal. Divide rice between two dinner plates. Heat oil in a medium-size nonstick skillet over medium-high heat. Add the onion, green bell pepper, celery, garlic dried thyme and dried oregano to the skillet. Saute 7 to 8 minutes until vegetables soften, stirring occasionally. Stir in the tomatoes, Worcestershire sauce, red kidney beans and cayenne pepper. Add salt and pepper to taste. Cook 3 to 4 minutes. Serve with the rice.

    Yield 2 servings.

    Per serving: 510 calories (19% from fat), 10.6 g fat (1.3 g saturated, 5.0 g monounsaturated), no cholesterol, 18.6 g protein, 90.0 g carbohydrates, 17.6 g fiber, 173 mg sodium.

    Linda Gassenheimer is the author of more than 30 cookbooks, including her newest, “The 12-Week Diabetes Cookbook.”

    [ad_2]

    By Linda Gassenheimer | Tribune News Service

    Source link

  • Supermom In Training: 5 Quick Valentine’s Day surprises you can prep for your kiddo right now!

    Supermom In Training: 5 Quick Valentine’s Day surprises you can prep for your kiddo right now!

    [ad_1]

    So, at 8 years old, the bean isn’t as “into” Valentine’s Day this year (he’s in third grade and refused to hand out those “lame” little paper Valentine’s cards to his classmates… sniffle). However, everyone loves a little somethin’-somethin’ to make the day feel extra special. I’m not taking grand gestures here – just a few quick Valentine’s Day surprises you can prep for your kiddo right now.

    Heart-shaped dinner. It’s as easy as getting a frozen pepperoni pizza, using kitchen scissors to cut the pepperoni into hearts, and voila! Add sparkling apple cider for some fizzy fun.

    Five-minute scavenger hunt. Grab some balloons and on small pieces of paper, write things that they have to find around the house (“find something heart-shaped,” “find something pink,” etc.), and put one set of instructions inside each balloon. At the end they get a reward, whether it’s some Valentine’s Day candy or a small treasure chest with some loonies and toonies.

    Make a paper chain. There’s something so fun about sitting and making paper chains, and it’s a great team-work activity. Plus: You’ll help decorate your home for the occasion. Pop some popcorn and add some pink or red food colouring to the melted butter, than toss around the popper kernels for a festive snack while you work.

    Make some pink, red, or purple Playdoh (it’s super easy: 1 cup cornstarch, 2 cups baking soda, and 1 1/2 cups water ). It air dries so you can make things that are heart-shaped and gift them to people later.

    Create a Valentine’s Day photo booth. Find everything you can that’s pink or red, from scarves and hats to shirts, fake flowers, balloons, stuffies, sunglasses, and more, make some funny signs on sticks, and take some funny and candid photos together as a family.

    A full-time work-from-home mom, Jennifer Cox (our “Supermom in Training”) loves dabbling in healthy cooking, craft projects, family outings, and more, sharing with readers everything she knows about being an (almost) superhero mommy.

    [ad_2]

    Source link

  • Supermom In Training: 6 Ways to make snow play more fun

    Supermom In Training: 6 Ways to make snow play more fun

    [ad_1]

    We’ve got to live with the white stuff, so why not embrace it and make it as fun as possible? After all, it’s our safest play-place this winter. Check out these 6 ways to make snow play more fun.

    Make shapes. Snow is super moldable, especially the wet, sticky stuff. Break out buckets and bowls, sand toys, tupperware, or lightweight metal baking pans. Fashion bricks or unique shapes for giant animals and snowmen. Even the dollar store has rectangular building moulds for snow as well as snowball makers.

    Make it colourful. Spray bottles with coloured water can add whimsy and personality to any snow creation.

    Make it glow. Nighttime snow play can be almost more fun than in the daytime, and since darkness creeps in earlier these days, this is totally doable. Glowsticks look super cool under the snow and make for a fun game of hide-and-go-seek.

    Make a science lab. You can get as messy as you want since you’re outdoors! You could create a snow volcano: fill the top with baking soda and add some vinegar. Coloured water and alka-seltzer tablets are also fun.

    Make something delicious. Outdoor snow cone stand? Frozen lemonade cafe? An iced coffee for the adults? What about your own sugar shack where you pour warm maple syrup on the snow for a gooey sweet treat? Let the snow be your sous chef.

    Make it an ongoing project. Rome wasn’t built in a day and neither was your snow castle, or snow mechanic’s garage, or snow restaurant. Start a larger backyard snow-build that you can work on over the course of a few days.

    [ad_2]

    Source link

  • Gift Guide 2023: Beauty products for everyone on your wish list

    Gift Guide 2023: Beauty products for everyone on your wish list

    [ad_1]

    This holiday season, help everyone on your gift-buying list put their best faces forward with these great ideas.

    From the Immortelle Divine Collection for your mom to the Grooming Collection for your favourite brother, L’Occitane has something for everyone. Even for your kids’ teachers, indeed we are sure they will like the Hand Cream Holiday Classics or the Travel Sets. They’re pretty much ready-to-go presents for everybody to enjoy and pamper themselves.

    Know someone who colours their hair? Then get them Function of Beauty PRO’s patented Adaptive f3 Bonding Complex. The changing of seasons is a favourite excuse for a fresh look, but less loved is the damage that comes with the new ‘do. This product offers healthy and on-trend hair that targets hair’s unique damage to relink broken hair bonds (with damage resulting from hair colouring included!).

    BKIND recently launched two limited-edition holiday nail polish sets. These collections contain festive and trendy colors for the holiday season: the Festives – Nail Polish Collection offers a beautiful selection of three festive and glamorous colours. You will find En Beau Fusil, a rich and velvety forest green, French Beige, a soft and delicate beige, and 24K, a transparent polish filled with golden shimmers. The Holiday Essentials – Nail Polish Collection is made up of three classic colours for the holiday season. In this set, you will find Bichon, an opaque white, pure as snow, Glacial, a silvery gray, and Leo, a classic rich red.

    When you don’t know what to get the beauty lover in your life, wrap up Slipssy, a pillow cover system made with GlideTex technology that helps prevent sleep wrinkles, bedhead, and hair loss, releasing up to 80% of facial tensions. With its double layer system, the Slipssy fits perfectly under a regular pillowcase, elevating their nightly routine with a touch of elegance, simplicity and comfort. 

    There’s a flavour for absolutely everyone with Hooker Lips glosses and balms. Think: buttercream frosting, fried bacon, dill pickle (one of their best sellers!), and so many more. All ingredients in Hooker Lips are paraben-free, petroleum-free, and BHA-free. 

    Give the gift of stronger, and healthier hair this season with The Strength Cure Holiday Ornament set from Pureology. Miniature travel sized versions of their strength-building products are perfect as a stocking stuffer!

    The Holiday Limited Edition Sky High Mascara Makeup Gift Set from Maybelline is the perfect gift for the lash enthusiast on your list. From volumizing wonders to lengthening miracles, Maybelline New York’s Sky High Mascara and Primer will ensure lashes are the star of every holiday gathering. It’s the ideal present for the beauty lover in your life, or perhaps a little indulgence to keep for yourself and make your lashes the talk of the town.

    The Makeup Essentials Gift Set from L’Oreal features the Le Khôl Eyeliner that can be easily applied with its pencil tip, the Voluminous Mascara for a lash look with classic volume, and the Colour Riche Lipstick in share Fairest Nude. These gift sets are so good that you’ll be stocking up on two of each — one for you and one for your best friend, of course! 

    Beauty lovers will rejoice over the gift sets from the clinical skincare brand Peter Thomas Roth. The Gift of Bright Eyes is a limited-edition three-piece kit of full-size bestselling Hydra-Gel Eye Patches helps lift, firm, and hydrate the look of the face and eye area. It includes 24K Gold Pure Luxury Lift & Firm Hydra-Gel Patches, FIRMx® Collagen Hydra-Gel Face & Eye Patches, and Water Drench® Hyaluronic Cloud Hydra-Gel Eye Patches.

    NYX makes it easy to sleigh the holidays with the NYX Professional Makeup Holiday gift sets. Their wide range of holiday gift sets includes everything from primer sets to lip sets, with year-round favourites along with special holiday items and even a few surprises.

    For the ultimate beauty destination, get a gift certificate to MAKA. All MAKA beauty, aromatherapy, and perfume products are formulated and manufactured on-site in the workshop adjoining the boutique. MAKA offers high-quality and innovative vegan products, while being respectful of the planet.

    If you’re buying for someone who has a penchant for skincare, then get them a gift set from The Ordinary. They have a wide range of collections for skincare, haircare, and more, all beautifully packaged and ready to give.

    Burt’s Bees puts soft skin first, and this holiday season, they have slews of festive gift sets, like their Mistletoe Kiss gift set, the Hand Cream Trio Holiday Gift Set, and lots of others. Get one for everyone on your list.

    There is no hassle to replenish skincare products with Blair + Jack! Blair + Jack offer a subscription service so there’s no worrying about running out of skincare products. On a monthly basis, Blair + Jack will send all the products needed to keep your skin looking its best. There’s also a 10% discount by signing up for the Subscription Service at checkout.

    The Body Shop makes holiday gifting a breeze with gift sets for everyone on your list. The Body Shop Cherries and Cheer Gift sets are packed with The Body Shop limited edition warm and juicy body care. The Unwind and Rest Sleep Intro Gift set is crafted with a blend of lavender and vetiver essential oils to relax the body and mind before bedtime. Finally, The Body Shop’s Slather and Lather Body Butter Gift Set has five of their bestselling body butters.

    – JC

    [ad_2]

    Source link

  • The Future of Obesity Drugs Just Got Way More Real

    The Future of Obesity Drugs Just Got Way More Real

    [ad_1]

    A wild idea recently circulated about the future of aviation: If passengers lose weight via obesity drugs, airlines could potentially cut down on fuel costs. In September, analysts at Jefferies Bank estimated that in the “slimmer society” obesity drugs will create, United Airlines could save up to $80 million in jet fuel annually.

    In the past year, as more Americans have learned about semaglutide, which is sold for diabetes under the brand name Ozempic and for obesity under the name Wegovy, hype has become completely divorced from reality. For all the grand predictions, just a fraction of Americans who qualify for obesity drugs are on them. With a list price of roughly $1,350 a month, Wegovy is far too expensive, under-covered by insurance, and in limited supply to be a routine part of health care.

    But that possibility is beginning to seem very real. The results of a highly anticipated study published on Saturday indicate that Wegovy can have profound effects on heart health, which potentially opens up the drug to even more patients. A few days earlier, the FDA approved Zepbound, an obesity drug that is a bit cheaper and appears more potent than Wegovy. If there was any doubt before, now it is undeniable: Obesity drugs “are here to stay,” Kyla Lara-Breitinger, a cardiologist at the Mayo Clinic, told me. “There’s only going to be more and more of them.” They are now poised to become deeply entrenched in American health care, perhaps eventually even joining the ranks of commonly used drugs such as statins and metformin.

    Considering that obesity is linked to all sorts of major heart ailments, it is no big surprise that a weekly shot for weight loss might have some cardiovascular benefits. But because this class of obesity drugs, known as GLP-1 agonists for the hunger hormone they target, is so new, doctors did not know that for sure. Starting in 2018, Novo Nordisk, the company that manufactures semaglutide, began to look for answers in a study of more than 17,600 people with obesity and cardiovascular disease. In this group, results of a trial named SELECT show that Wegovy reduced the risk of major cardiac events—stroke, heart attack, death—by 20 percent. Even compared with studies on common heart medications such as Praluent and Repatha, the Wegovy results are “impressive,” Eugene Yang, a cardiologist and professor of medicine at the University of Washington, told me.

    How exactly the drug prevents major cardiac events isn’t fully understood. Some of the effects can likely be chalked up to weight loss itself, which is associated with improvements in metrics that influence heart health, such as blood pressure, Yang said. But mechanisms independent of weight loss may also be at work. In the trial, lower rates of cardiovascular events began showing up before participants lost weight. One explanation is the drug’s impact on inflammation, which is associated with heart disease: C-reactive protein, a rough proxy for inflammation, dropped by nearly 40 percent in study participants.

    Regardless of how Wegovy works, Yang said, “it has the potential benefit of being very significant” as a new line of treatment for heart disease, the leading cause of death nationwide. Novo Nordisk has already applied for expanded FDA approval and anticipates receiving it within six months. Approval would also show that Wegovy has a medical benefit beyond weight loss, pressuring insurers to cover it. Right now, for instance, Medicare does not, in part because obesity has long been viewed as a cosmetic issue, not a medical one. Even with private coverage, the drug is still frequently out of reach. The SELECT trial makes it “unequivocally clear” that obesity is a health condition that can be treated with drugs, Ted Kyle, an obesity-policy expert, told me. Still, the study leaves room for pushback: The absolute risk reduction of cardiovascular events was 1.5 percent, which is, by some reckonings, quite small. A higher risk reduction would have “put more pressure” on insurers and manufacturers to make the drugs more affordable for Americans, Lara-Breitinger said.

    Still, the findings are robust enough that it seems likely that the heart benefits of obesity drugs will lead more Americans to take them—if not immediately, then eventually. The approval of a new drug could do the same. Tirzepatide, which Eli Lilly has sold as a diabetes drug under the name Mounjaro, will be marketed as Zepbound for obesity—and it is coming for Wegovy’s throne. In one study, people on tirzepatide lost an average of 18 percent of their body weight; for comparison, in another study patients on Wegovy lost an average of 15 percent. At a little over $1,000 a month, Zepbound is not cheap, but its list price is hundreds of dollars lower than that of Wegovy. (The manufacturers of both drugs have said that most insured patients pay far less than that.)

    Zepbound’s approval is just the beginning. Unlike semaglutide, which targets only one hormone, GLP-1, to exert its effects on appetite and fullness, tirzepatide targets two. Other drugs that target two or even three hormones are in the works, as are versions that come in a more appealing pill format rather than as an injection. Generic versions of these drugs, likely beginning with liraglutide, a predecessor to semaglutide sold as Saxenda, could become available soon, Yang said. This competition will help bring down costs, but it will go only so far. Drug pricing is “a little bit screwy,” Kyle said, complicated by the wide gap between the list price and the net price created by manufactures, insurers, and intermediaries between them.

    Each new competitor and new study is a step toward a future in which a substantial proportion of Americans with obesity are routinely prescribed these drugs. In a single week, obesity drugs leapt a new era—one in which they are about to become significantly more mainstream. No doubt that future is a bright one for millions of people who might benefit from treatment. Still, many questions about the drugs remain unanswered, such as their long-term safety and endless supply shortages.

    But the potential for obesity drugs to truly change America has never felt closer—with all of the dizzying questions this creates about what “a slimming society” might mean for exercise, the food industry, and apparently even airline jet fuel.

    [ad_2]

    Yasmin Tayag

    Source link

  • Supermom In Training: Parenting is SO MUCH more than when we were kids

    Supermom In Training: Parenting is SO MUCH more than when we were kids

    [ad_1]

    When I was a kid, birthday parties were as simple as some cupcakes and a game of Pin The Tail On The Donkey. There were no family calendars to keep track of all the school stuff, sports, appointments, and social gatherings. There weren’t umpteen “special days” in school for crazy hair, anti-bullying, etc. I really believe that parenting is a lot more work and organization than when I was a kid. I think our parents wouldn’t have put up with everything that it takes to be a parent today.

    Plus, many of our moms were stay-at-home moms. They used their days to keep up with the childcare, cleaning, cooking, and errands. It’s funny because with today’s crazy schedules, it seems like we need stay-at-home moms more today than ever before. But we have to work. Most households need two working parents. And that just adds to the to-dos and stress big time.

    Every few weeks I hit a wall and I’m just exhausted. My brain is mush. We take a day where we have cereal for dinner and I let the clean clothes sit in the dryer for two days. Because I need to recuperate.

    I have one kid and being his mom is most defintiely a full-time job. I don’t know how parents of multiple kids do it.

    I do what I can to stay on top of it all: I’m old-school so I have a paper agenda on my desk in my home office that’s filled with reminders, bills, and so on. We also have a big chalkboard calendar in our kitchen. My son’s hockey schedule is managed by an app. My son’s school communication is managed by another app. 

    We are all doing our best, even though it might not feel like it all the time (when things get forgotten or fall through the cracks… or when we have cereal for dinner). And doing our best is all we can do to stay on top of things. So be kind to yourself, give yourself a pass when things “mess up,” and here’s another friendly reminder: you have clothes in the dryer. 

    A full-time work-from-home mom, Jennifer Cox (our “Supermom in Training”) loves dabbling in healthy cooking, craft projects, family outings, and more, sharing with readers everything she knows about being an (almost) superhero mommy. 

    [ad_2]

    Source link

  • Supermom In Training: My back to school tricks

    Supermom In Training: My back to school tricks

    [ad_1]

    I can’t believe school is here (cue: happy dance!). It can never hurt to have some tricks from a mom who not only scours parenting boards for hacks but Pinterest too, so here are a few of my back to school tricks.

    Start early. If you haven’t started your school supply shopping, now is the time. You’ll need the extra days to track down that illusive “fish notebook,” and you don’t want to be turning Walmart upside-down the day before school starts. Plus you’ll give yourself time to take advantage of all the sales that will inevitably happen from now until school time.

    Shop online and in-person. Get what you can online now (you can still receive everything on time if you place your order today) and then fill in the holes with in-person shopping.

    Buy ready-made labels. Yes, they cost a bit of money, but it’s a worthwhile investment when every single individual school supply down to pencils and markers have to be labeled (and even more so if you have multiple children).

    Cook ahead. I already have a list of things I want to prepare now and then freeze for quick dinners and easy lunches and snacks. For example, I always make a huge pot of meat sauce that I freeze in ziplock bags, as well as chilli or soups and stews. My bean has also requested banana bread, bacon and cheddar muffins, and chocolate chip muffins. Lunch meat and cooked breakfast meats (bacon, ham, sauasage) also freezes beautifully.

    Meal plan. I promise: if you take the time to do a bit of weekly meal planning every Sunday, your week will be much more streamlined. You can buy a simple dry-erase board and hang it in your kitchen for weekly meal menus so there’s no guesswork once the busy week is underway. Heck- you can even use your fridge door as a makeshift dry-erase board and write right on it!

    Get organized now. Where will backpacks and lunch bags get stored after school? Get those designated hooks up now. Is the Tupperware cupboard a mess? Now is the time to get that in tiptop shape and take an inventory of what you have and what you need.

    A full-time work-from-home mom, Jennifer Cox (our “Supermom in Training”) loves dabbling in healthy cooking, craft projects, family outings, and more, sharing with readers everything she knows about being an (almost) superhero mommy.

    [ad_2]

    Source link

  • Supermom In Training: Fun with food

    Supermom In Training: Fun with food

    [ad_1]

    Yep, at my house, we like to have fun with food. Playing with food can be a great way to introduce new things (like our snacks on a stick), and it can also be a way to indulge a little too (hence the cookies).

    Here are some of our favourite ways we’ve played with food this summer:

    Snack necklaces. Find as many foods that you can that have holes in them, provide each child with a string, and let them make their own snack necklaces. It will keep them busy while they create them, and keep them quiet afterwards while they munch!

    Oreo-stuffed chocolate chip cookies. Yep, they are as decadent as they sound, and at a party, they’re a real crowd-pleaser. Warning: May induce a sugar coma.

    Snacks or lunch on a stick. I made these for my son for a picnic lunch in the park, and now he practically wants everything on a stick. I also like layering snacks in differently-sized clear bags.

    Butterfly feeding. We have lots of those pretty little white butterflies (which could very well be moths) in our gardens in the front and backyards, and when we put something sweet out on a plate, like slices of orange and banana, they loved stopping by for a treat. (Warning: Don’t leave it out too long or you’ll start to attract wasps and ants.)

    A full-time work-from-home mom, Jennifer Cox (our “Supermom in Training”) loves dabbling in healthy cooking, craft projects, family outings, and more, sharing with Suburban readers everything she knows about being an (almost) superhero mommy.

    [ad_2]

    Source link

  • Supermom In Training: 7 Cool ways to decorate Easter eggs

    Supermom In Training: 7 Cool ways to decorate Easter eggs

    [ad_1]

    We looove decorating Easter eggs. And we like experimenting with egg decorating methods even more. There are so many ways to pretty up those little eggies. So, here are 7 cool ways to decorate Easter eggs:

    – Plain ol’ paint. Put on a smock, cover the table in newspaper or a plastic disposable tablecloth, break out some paints and brushes, and go at it the old-fashioned way.

    – Add easy details: Use elastic bands around the eggs to create lines. Apply stickers to keep certain silhouettes. Colour the egg with a white crayon before dying it and watch your design shine through.

    – Shaving cream eggs. Spread an even layer of shaving cream on a baking sheet, add drops of food colouring, and swirl gently with a toothpick. Then, very carefully “roll” the eggs over the surface of the coloured shaving cream for a cool tie-dye effect.

    – Wrap the eggs in a damp paper towel and, using an eyedropper, apply drops of colouring. You’ll see the lines and streaks created by the folds of the paper towel.

    – Decoupage your eggs. Cut out your favourite (little) comic book or other cartoon characters and, using a mixture of glue and water, apply them to the eggs.

    – Glue googly eyes to your eggs for some funny characters. You can hand-draw the rest of the face with permanent markers. Add feathers, pipe cleaners, stickers, glitter or glitter glue, and more.

    – Once you’ve hardboiled your eggs and they’re still warm, use a crayon to melt wax over your eggs. The dripping effects look really cool!

    A full-time work-from-home mom, Jennifer Cox (our “Supermom in Training”) loves dabbling in healthy cooking, craft projects, family outings, and more, sharing with readers everything she knows about being an (almost) superhero mommy.

    [ad_2]

    Source link

  • How Tech Bolsters the Fight Against Food Insecurity | Entrepreneur

    How Tech Bolsters the Fight Against Food Insecurity | Entrepreneur

    [ad_1]

    Opinions expressed by Entrepreneur contributors are their own.

    The human race numbered 1 billion people in 1804, the U.N. estimates. It took only 218 years since then for our population to multiply eightfold. That exponential growth creates challenges in securing the necessary resources to feed this growing population.

    In 2023, in much of the developed world, it may not feel like there is a lack of food or even shortages of certain products or items. Yes, food prices have been steadily rising, but when perusing the shelves of your local supermarket, it’s common to come across sea bass from Chile, avocados from Portugal, shrimp from Indonesia, olives from Greece and mangos from Thailand. This might create a false sense that food products from across the world are plentiful, but in reality, our current consumption rates will reach a tipping point.

    With wars and famines triggered by climate-induced natural disasters compounding our exploding population, innovative approaches to mitigating ongoing food shortages and future possible food crisis scenarios are imperative. And entrepreneurs are leveraging tech to tackle that challenge.

    Related: Market Forces Alone Likely Won’t Solve the Food-Security Problem

    Fermenting a food revolution

    Extreme-weather conditions disrupted recent harvests across Spain and North Africa, causing severe shortages of many common vegetables in the UK, including tomatoes and peppers. Developing countries like Somalia and North Korea, all too familiar with the horrors of starvation, find themselves amid devastating food shortages. In both countries, it is believed that around half the population suffers from a lack of nourishment.

    Food shortages caused by severe weather or other climatic conditions constantly plague poorer countries far worse than richer ones. These nations must look to solutions that are affordable and maximize the preservation of food products. Fermentation, a common practice across nearly every society used for pickling vegetables, producing yogurt and brewing alcoholic beverages, can be used by innovative founders to offer practical and affordable solutions.

    Industrial fermentation can expand the millennia-old practice by scaling up and adding new, healthier and tasty food options in an eco-friendly and affordable manner. As a metabolic process producing chemical changes in organic substrates, fermentation in food production refers to the use of microorganisms, including bacteria, yeasts and molds, to bring a desirable change to food or drink.

    And with modern tech, fermentation can be used on a near-unlimited number of organic foods and beverages, enabling them to enjoy drastically longer shelf lives. Advanced technology is helping make fermentation even more relevant.

    Related: Plant-Powered Future: 8 Trends in Vegan Meat, Egg and Dairy to Watch for in 2022

    Precision fermentation technology has been leveraged to produce drugs and food additives, but now scientists are developing new alternatives to classic food products. Alternative types of proteins, milk, cheeses, fungi, wheat and dairy products can provide populations with healthier and cheaper versions of familiar foods. Precision fermentation requires 1,700 times less land than the most efficient agricultural means of producing protein, and local communities and entrepreneurs can quickly adopt this technology around the globe to stabilize food supplies.

    Organic alternatives

    While fermentation tech will take time to maximize and scale up, agriculture remains the primary outlet to feed humans. The brutal war in Ukraine has disrupted wheat supplies by reducing the country’s output and complicating export efforts. A lesser-known consequence of the war is the disruption of the chemical-based fertilizer market, particularly those that use nitrogen such as Urea, which also harms soil, air and waterways.

    To mitigate the lack of nitrogen-based fertilizers caused by Vladimir Putin’s invasion of Ukraine, biological alternatives can help farmers meet the growing demand. Grace Breeding, an agro-tech startup, has developed organic bio-based fertilizers that have demonstrated the ability to reduce environmental damage while boosting yields on key crops, such as wheat and tomatoes.

    Related: One Year Later, The War in Ukraine Is Having a ‘Massive Environmental Impact’

    AI can play a part, too

    From biofertilizers to fermentation and plant-based meats, science and technology are increasingly colliding with food to help develop sustainable practices and products to counter food insecurity without harming the planet.

    But finding innovative ways to combat hunger today doesn’t stop there. Mainstream tech, like AI, can also play a role. A new study published in Science Advances demonstrates how machine learning techniques can successfully predict where and when the next food crisis will likely occur. By using deep learning to extract relevant text from a database of over 11 million articles focused on food-insecure nations published between 1980 and 2020, the algorithm was able to improve the accuracy of predictions on food insecurity up to a year in advance.

    By better anticipating where and when a food crisis outbreak will happen, humanitarian and relief organizations can efficiently plan, raise funds, delegate resources, and have boots—and food—on the ground earlier, thus drastically reducing the impact of famines.

    Innovation alone isn’t enough. It must be supported by private and public sector initiatives along with popular support. But without entrepreneurs capable of leveraging innovative solutions, the challenge at hand would be impossible.

    [ad_2]

    Ariel Shapira

    Source link

  • Hostme Partners With Wix to Offer Reservation and Waitlist Technology to Restaurant Owners

    Hostme Partners With Wix to Offer Reservation and Waitlist Technology to Restaurant Owners

    [ad_1]

    Restaurant owners can now integrate Hostme’s feature-rich reservation and waitlist management system into their Wix website to help them streamline and manage customer activity.

    Press Release


    Dec 14, 2022 11:15 EST

    Hostme, a leading provider of restaurant management software, today announced it has established a new integration with Wix.com Ltd. (NASDAQ:WIX), a leading global SaaS platform, to create, manage and grow an online presence. Restaurant owners with their websites built on Wix can seamlessly integrate Hostme’s automated restaurant reservation and waitlist management system to help them streamline and manage customer activity.

    As diners seek the convenience of online reservations and waitlists, restaurateurs are looking for manageable yet feature-rich solutions to build and manage their online presence. With this partnership, restauranteurs will be able to focus on their business operations and provide exceptional customer experiences.

    Hostme’s platform helps restaurants manage their tables, reservations, staff, and waitlist, all in one place. From reservation deposits to comprehensive reports and analytics, Hostme offers all the tools restaurant owners need to run a successful business. Not only does the integration streamline the website creation, but by sharing guest data between the two systems, it enables restaurant owners to accurately record reservations.

    “This integration is a game changer for restaurants,” said Evgeny Popov, CEO of Hostme. “Our mission is to be an ally to the hospitality industry, and this proves our commitment to empower restaurants and to bring the best and latest technologies to them. With this integration, restaurant owners are empowered to have full control over their online presence.”

    “We are always working to provide our users with a variety of convenient and innovative solutions tailored to their business needs,” said Billy Kovalsky, Head of Wix App Market. “We’re happy to be integrating with Hostme to provide Wix Restaurant users with a solution to help manage their reservations and waitlists easily. Through this integration, we can help restaurant owners remain competitive, provide quality service to more customers, and ultimately grow their revenues.”

    The integration is available to global Wix Restaurant users through the Wix App Market. For more information, click here.

    About Hostme

    Hostme is a world-class restaurant reservation and waitlist management system. Trusted by over 4,000 establishments worldwide, Hostme enables restaurants to take ownership of their online reservations and waitlists and heighten their guest experience. Offering an innovative solution and superior support, Hostme is the restaurant partner of choice dedicated to their customers’ success.

    Source: Hostme

    [ad_2]

    Source link

  • “I Am Not a Diversity Quota,” Says the Founder Disrupting the Dessert Category

    “I Am Not a Diversity Quota,” Says the Founder Disrupting the Dessert Category

    [ad_1]

    Opinions expressed by Entrepreneur contributors are their own.

    My mother is the most amazing cook I know. Whether she’s frying, grilling, stirring, flipping or baking, anything and everything that comes out of her kitchen is incredible. So when my mom told me how obsessed she was with Dalci’s lemon coconut blondie, I knew it had to be incredible. And as someone who is pre-diabetic and watching what she eats, my mother is very particular about reading what’s on the label and what she puts into her mouth.


    Katelyn Perry

    Najwa Khan, founder and CEO of Dalci

    “During the pandemic, I found myself making compromises to my by trying to eat convenient, on-the-go treats. I couldn’t find clean desserts in the marketplace,” says Najwa Khan, founder and CEO of Dalci “I was tired of bars and “gut healthy’ snacks made with chemical alternatives, natural flavors, bad oils and sugar alcohols. That’s when I founded Dalci, to create brownies that are real, delicious and always clean.”

    The idea of “clean eating” is prevalent on social media now, but it was originally made popular by Canadian fitness model Tosca Reno with her book The Eat-Clean Diet. With clean eating, you focus on a natural form of nutrition. Pure, fresh and unprocessed foods; cutting out artificial preservatives, colors and flavorings and sweeteners and names of ingredients you can’t even pronounce. Although many of us aspire to eat a more healthful diet, it’s not always the easiest or most convenient option.

    According to a recent NPR survey, 75% of Americans say they eat healthy. Yet the statistics reveal otherwise: Many of us tend to overeat refined grains and sugars and don’t control our portion sizes. Before the pandemic, the Centers for Disease Control and Prevention (CDC) reported that about 40% of Americans qualified as obese. According to a new study, 61% of adults experienced undesired weight changes during the pandemic due to stress, not eating healthfully and having a less active lifestyle.

    Enter Dalci. The bars are individually packaged and portioned. You can warm them up in the microwave to get that gooey, fresh-baked brownie experience. You can also freeze them and eat them later. They are easy to toss in your bag and have as an on-the-go snack. Flavors include dark chocolate brownie, almond butter dark chocolate blondie, and my mom’s favorite, lemon coconut blondie. They’re gluten-, dairy-, grain-, soy-, refined-sugar, sugar-alcohol, lecithin-, natural-flavor, and preservative-free.

    Image Credit: Birdhill Studios

    “I believe Dalci is in a category of its own,” Khan says. “Our first product line, the brownies and blondies, are true desserts that are disrupting the sweet category. Ultimately, we want our customers to say, ‘Hell yes, I can have a brownie anytime I want!’”

    Here’s what starting Dalci has taught Khan.

    Read More: How This ‘Accidental Entrepreneur’ Is Taking on Legacy Floral Companies and Disrupting the Industry

    “I launched before everything was perfect.”

    In her previous roles as a product manager, Khan learned how to pilot, test and try ideas and quickly pivot when needed. She credits those early years in her career with teaching her how to be nimble. “I allowed pre-sales for Dalci even before I knew how the product would be manufactured and shipped to customers,” she says. “Some might think that was crazy, but I was confident I needed to test the viability of the business before attempting to accelerate growth.”

    Khan says that her ability to launch before everything was perfect has been critical to the ‘s success. It was the best way for her to learn how to improve Dalci’s recipes and messaging. It also helped Khan continue to find and build relationships with her customer base and be strategic about how she wanted to build out her product lines.

    Read More: Learning to Embrace Her Culture Led This Entrepreneur to Found a Jewelry Brand Loved by Celebrities

    “I can’t do this alone.”

    Kahn launched Dalci during the pandemic. She wasn’t working full-time, and she found herself disinterested in jobs she was finding in the marketplace. With only a trademark and an idea, she bought the domain dalci.com, built a cheap website, spun up an Instagram and decided to see if people wanted indulgent-tasting, clean brownies. Khan’s husband helped her bake, pack and fill orders in the evenings. “I went ahead and self-funded and skipped over the steps most commonly taken by CPG brands,” Khan says. “I loved the grind. I learned so much about science, production, supply chain issues, and branding and marketing early on.”

    Image Credit: Birdhill Studios

    Despite her early success, Khan regrets not building a team from the get-go. “One person alone cannot build a business. A team is so critical,” she says. “I know I took the risk to start Dalci, but I did it with guardrails where I kept telling myself 2020 was a ‘test.’ That limiting belief prevented me from building a team at the very beginning.”

    Read More: How This First-Generation American Founder Is Taking on Fast-Food Giants

    “I am not a diversity quota.”

    The name Dalci is derived from dalchini, the word for in Bengali. Khan spent countless hours South Asian treats with her family on weekends when she was growing up. Dalci is a reflection of her upbringing, representing home, love and the importance of treating yourself.

    Khan is proud to be a woman of color founder. And on her journey to build her business, some have said to her, “You should use the fact that you are a woman of color to get that investor check.” Khan’s response is clear: I am not a diversity quota.

    Image Credit: Katelyn Perry

    is tough, with less than 3% of venture capital funding going to women of color founders,” Khan says. “That has to change. And I just want to be me, Najwa. I want allies who sign on with me for all of the right reasons. Because they ultimately believe in me and Dalci and how we are on a mission to ignite change.”

    Read More: This Founder is Starting a Breakfast Revolution by Reinventing One of America’s Favorite Foods

    [ad_2]

    Mita Mallick

    Source link

  • 3 Ways Inflation is Impacting the Food and Beverage Industry

    3 Ways Inflation is Impacting the Food and Beverage Industry

    [ad_1]

    Opinions expressed by Entrepreneur contributors are their own.

    is top of mind these days, and for good reason. Just this summer, inflation rose to its highest rate in 40 years. And under these conditions, it seems just about everyone (two-thirds of the country to be exact) is living paycheck to paycheck.

    The and beverage industry is being hit particularly hard — especially as the of food, groceries and eating at restaurants have all shot up. So, what impact is inflation having in the market? Let’s get into it:

    Related: Restaurants Are Adding ‘Inflation Fees’ to Customer Checks

    1. Changing consumer habits

    In one respect, the food and beverage industry is lucky: Many of the items and services they sell are considered necessities — but that doesn’t mean it’s safe from changing consumer habits.

    Prices of staples like meat, eggs and bread are soaring at grocery stores across the country. Americans aren’t getting a break at their favorite restaurants, either, as those choosing to dine in or take out are also experiencing increased prices for meals. Compared to 2021, the food-away-from-home index saw its largest 12-month increase in nearly four decades.

    As a result, consumers are thinking strategically about the cost of what they’re eating, both inside and outside of the home. Products and behaviors they might not have thought twice about in the past may now seem lavish. They might also be switching to different brands, stores and restaurants where they can find lower prices. In fact, recently, more consumers have been substituting their favorite brand-name products with comparable store-brand items.

    To combat this, some companies are offering more for less. Take Taco Bell‘s five-item Big Bell Box combo for example, which has been a fan favorite during inflation. But not all brands can afford this strategy. So, instead, they can focus their efforts on customer retention with innovative marketing and advertising, loyalty programs and low-cost perks (like offering delivery) to keep their loyal customers despite price increases.

    Related: Wingstop And Hershey Are Two Food Stocks Overcoming Inflation

    2. Higher operating costs

    Higher prices don’t just affect consumers — they also impact a business’s bottom line. Add global supply chain issues and labor shortages to the mix, and it’s a recipe for an operating nightmare and a higher cost of doing business.

    Food and beverage businesses have experimented with several solutions to address higher operating and manufacturing costs. One answer, taken up by restaurants and large consumer brands like and Fritos, has been to simply offer less product for the same price, known colloquially as “shrinkflation.” While this practice isn’t new, it is often implemented without warning. And frustrated customers have called out companies on what they view as a deceptive business practice. To avoid similar backlash, some have been more upfront about their shrinking portions, like Domino’s Pizza did when it reduced its 10-piece wings by two. (Granted, this change would have been pretty hard to conceal).

    Another, perhaps obvious, solution to cope with an increase in operating costs is to pass the burden on to consumers via price hikes. While many have done this, in both grocery stores and restaurants, some argue it could harm consumer demand and/or brand loyalty in the long term.

    The pros and cons of dealing with the current operating costs highlight inflation’s impact on the industry, and individual businesses must walk a tightrope to find solutions that work for them and their unique customer base.

    Related: What Is Shrinkflation? 3 Ways to Protect Your Wallet.

    3. A pivot to beverages

    While there’s no argument that inflation has negatively affected both consumers and companies, it has also opened up opportunities for entrepreneurs and creative thinkers. And while overall industry and consumer habits are changing, Americans’ demand for beverages hasn’t been stifled — particularly for alcohol.

    As more of the country returns to bars due to post-pandemic restrictions, alcohol sales have been largely unaffected, even though prices increased (albeit not as sharply as some other products). This has led to innovation in the spirit industry, with companies creating new products like hard seltzers or even hard coffee.

    However, alcohol isn’t the only beverage riding high. Companies like Coca-Cola have experienced impressive revenue gains. Last year, for the first time, 46 of the top 100 products on IRI’s New Product Pacesetters list were beverages. Additionally, eight beverage products landed in the top 10, including new offerings from Dr. Pepper and Minute Maid.

    And while this new crop of beverages doesn’t mean companies weren’t impacted by inflation, it is an impressive showing of what it means to follow consumer demand in turbulent times. It also highlights that, although Americans are seeing more money leave their wallets, they’re still willing to shell out for products they want and care about. For some entrepreneurs, pursuing this trend could prove to be worth the risk, even in today’s .

    While inflation has affected the ways we do business, it has also presented opportunities for those in the food and beverage industry to work in new ways. In a time when the economy is in flux and prices for goods and services are increasing, it’s important for entrepreneurs to be adaptive and open-minded in an ever-changing market.

    [ad_2]

    Danilo Diazgranados

    Source link