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Tag: food education

  • Japanese Wagyu Promotion Launched November 15th in the U.S.

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    Fifth Annual Campaign Highlights Farming Craftsmanship and Partners with Restaurants in NYC, Los Angeles, San Francisco & Miami
     


    NEW YORK, November 20, 2024 (Newswire.com)
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    The 5th annual Japanese Wagyu campaign,  “Deep Dive into the Wonders of Japanese Wagyu -Farm to Our Table-,” launched on November 15th, 2024 in the United States by  J-LEC  (Japan Livestock Products Export Promotion Council) and JFOODO, (Japan Food Product Overseas Promotion Center), established by the Japanese government. The campaign is in partnership with restaurants and chefs in New York City, Los Angeles, San Francisco and Miami. 

    Sharing never-before-told stories around farmer’s meticulous practices of raising cattle, the goal of this year’s promotion is to uncover why Japanese Wagyu is considered the world’s best beef and elevate consumer awareness around the specialty ingredient. An acclaimed Los Angeles chef and journalist were sent to Japan to interview Japanese farmers and film an educational video for this campaign. Other highlights include the addition of Miami, menus at multiple STK locations and the participation of 20 Benihana restaurants within the four cities. This will be the first time Benihana has ever offered Japanese Wagyu.

    With a goal of deepening the understanding of the American consumer, Japanese Wagyu will have a month-long expanded representation on dining menus in target cities – starting on November 15th in New York City and Los Angeles, and December 2nd in San Francisco and Miami. Focusing on the “why” behind Japanese Wagyu’s rich flavor and esteemed status, this year’s campaign continues to highlight talented chefs who are developing new experiences using a wide variety of Japanese Wagyu cuts and unique culinary applications. Exclusive lifestyle events showcasing the special Japanese Wagyu dishes developed by partner chefs will be held in New York City and Los Angeles mid-November. Featuring a short film crafted for this campaign and starring a partner chef, guests will learn first-hand about the meticulous raising process for Japanese Wagyu cattle. 

    New York City Partner Restaurants include:

    • Benihana (NY West, Westbury and Manhasset)
    • Lure Fishbar
    • Momokawa
    • Salt + Charcoal 
    • STK Steakhouse NYC (Midtown and Downtown)
    • The Bazaar by José Andrés
    • Zuma New York

    Los Angeles Partner Restaurants include:

    • Barr Seco 
    • Benihana (Downey, Torrance, Ontario, Newport Beach, Anaheim, Puente Hills, Santa Anita, Santa Monica and Encino)
    • Kodo
    • Rokusho
    • Santo
    • Shibumi
    • STK Steakhouse Los Angeles
    • Yamashiro

    San Francisco Partner Restaurants include:

    • Benihana (San Francisco, Cupertino, Concord and Burlingame)
    • STK Steakhouse San Francisco
    • Yokai

    Miami Partner Restaurants include:

    • Benihana (Miami Beach, Samurai Miami, Miramar and Coral Gables)
    • STK Steakhouse South Beach
    • Zuma Miami
    • The Wagyu Bar

    Partner details will be announced in the coming weeks. Follow @wagyuofjapan on Instagram for campaign updates and to visually savor the delicious Japanese Wagyu dishes being developed.

    Press Kit / Visual Assets link HERE

    Campaign Instagram link HERE

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    The Japan Livestock Products Export Promotion Council (J-LEC) was established to promote Japanese livestock products in other countries working towards investigating export strategies, collecting and providing information on overseas markets and conducting export promotion activities.

    This organization represents livestock farmers, meat and dairy industries as well as local governments. J-LEC is led by the Japan Livestock Industry Association which is under jurisdiction of the government. For more information, please visit: https://jlec-pr.jp/en

    The Japan Food Product Overseas Promotion Center (JFOODO) was established on April 1, 2017. JFOODO will devote its resources to the branding of Japanese agricultural, forestry, fishery and food products.

    To further boost the export of Japanese agricultural, forestry, fishery and food products, JFOODO will work to create a stronger platform for overseas B to C promotions and branding projects that stimulate international demand. For more information, please visit: https://www.jetro.go.jp/en/jfoodo

    AYDEA is the only cross-cultural creative agency of its kind, bridging cultures with context, savvy and compassion—helping businesses expand globally by identifying opportunities, localizing strategies and accelerating massive growth.

    Source: J-LEC

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  • TABLE FOR TWO’s 2022 ONIGIRI ACTION Campaign Provides 1.5 Million School Meals with 283,461 ‘Onigiri’ Rice Ball Photo Posts in 32 Days

    TABLE FOR TWO’s 2022 ONIGIRI ACTION Campaign Provides 1.5 Million School Meals with 283,461 ‘Onigiri’ Rice Ball Photo Posts in 32 Days

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    Press Release
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    Nov 29, 2022


    NEW YORK, November 29, 2022 (Newswire.com)
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    TABLE FOR TWO (TFT) USA, a non-profit organization that aims to tackle obesity and worldwide hunger, organized its 8th annual social action campaign called ONIGIRI ACTION to commemorate World Food Day. This year we were able to provide 1,560,260 school meals to children and far surpassed our goal of 280,000 total photos with 283,461. During the campaign, every photo of onigiri posted to the campaign website or social media with #OnigiriAction helped provide five school meals to children in need. For TFT USA, a 25-cent donation is used to upgrade meals by adding nutritious elements such as fruits and vegetables in socioeconomically disadvantaged neighborhoods. TFT funds one school meal to a child in East Africa and Southeast Asia with the same 25-cent donation. This year we saw many beautiful Onigiri photos posted from 37 countries around the world. We continued the theme – Unite the States with Onigiri – into 2022 as well and had participation from 43 states. Our global effort to help children connects us and continues to grow every year. Nine “Best Onigiri Awards 2022” were selected to commemorate this success and announced on the campaign website. 

    The ONIGIRI ACTION 2022 campaign is generously supported by our partner organizations in the U.S.: 

    J.C.C. Fund/Japanese Chamber of Commerce and Industry of New York, JFC International/Nishiki, JCAW Foundation, Zojirushi America, San-J, ITOCHU International, SMBC Global Foundation, Misuzu Corporation, MUFG Union Bank, N.A., Zensho Employees Association Network (ZEAN), Mishima Foods U.S.A., BentOn, Onigilly, Sunny Blue, Omusubee, Onigiri Kororin, Obon Shokudo.

    The ONIGIRI ACTION Events United the States! 

    Kids to adults from 43 States supported Onigiri Action and made great contributions to the cause through their efforts. By posting photos of onigiri, elementary students through the university level were able to help children in need. JFC International generously provided Nishiki rice and Mishima Foods USA provided rice seasoning, while MUFG Union Bank, N.A. and JCAW Foundation participated in in-person events at schools. Thank you to all partner organizations for supporting the events.

    This year, a “Creative Onigiri Competition” took place between students from universities in Japan and the United States with Halloween onigiri. For students at partner schools, we offered a special Mini Wa-Shokuiku -Learn. Cook. Eat Japanese!- lessons that focused on making onigiri and bento. “Onigiri Action Kits” were provided to organizations again this year that included basic ingredients and materials to make onigiri as part of our Japanese inspired food education class for students. Kits were provided through the partnership between TFT USA, The Ministry of Agriculture, Forestry and Fisheries of JAPAN (MAFF) and The Japan External Trade Organization (JETRO) Los Angeles. 

    TFT USA is grateful to partner donor organizations and all the schools, organizations, individuals, restaurants, onigiri shops, and more that came together with onigiri to make a big impact in providing meals for children in need. 

    Source: TABLE FOR TWO USA

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  • TABLE FOR TWO Celebrates World Food Day 2022 #OnigiriAction — Unite the States With Onigiri (Japanese Rice Balls)

    TABLE FOR TWO Celebrates World Food Day 2022 #OnigiriAction — Unite the States With Onigiri (Japanese Rice Balls)

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    Press Release
    –

    Oct 6, 2022


    NEW YORK, October 6, 2022 (Newswire.com)
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    TABLE FOR TWO USA (TFT) invites everyone to participate in their 8th Annual ONIGIRI ACTION campaign to provide 1 million school meals to children around the world from Thursday, Oct. 6 to Sunday, Nov. 6, 2022. During the campaign, through the generosity of partner organizations (see below), every rice ball-related post on the campaign website or social media with #OnigiriAction will provide five school meals to children in need. TFT will enhance school meals in socioeconomically disadvantaged neighborhoods in the U.S. by adding fresh vegetables and fruits as well as provide school meals to children in East Africa.

    The ONIGIRI ACTION campaign commemorates the United Nations’ World Food Day. As a NPO with roots in Japan, the campaign highlights onigiri (rice balls), which are a traditional Japanese comfort food made with love for someone special.

    Since its launch in 2015, Onigiri Action has supported 6.8 million school meals. Recently the organization received two prestigious awards: one related to Sustainable Development Goals (SDG) and the other for Health and Culture from the Japanese government (https://bit.ly/3Kg0ZHY). Amid soaring food prices due to COVID-19, climate change and the invasion of Ukraine, there are concerns that “Zero Hunger,” one of the goals of SDGs, will be delayed. The need for TFT to bring healthy meals to those in need is now more important than ever.

    2022 USA Campaign Theme: Unite the States with Onigiri 2022! 
    TFT and partners will continue to connect everyone through onigiri with many virtual and in-person events. Riding on the successes of last year’s campaign, TFT will continue the “Unite the States with Onigiri” theme this year. TFT encourages all states to post “State-themed onigiri photos” such as a photo with onigiri using local ingredients or onigiri with any State symbol (sports team’s cap, symbolic building like Capitol, state animals etc.). Additionally, we plan to bring together and feature as many onigiri shops as possible in the U.S. to post on the same day about Onigiri Action on their social media channels.

    Partner Organizations in the U.S.:
    For every onigiri photo posted, five school meals will be donated through the generous support from our partners: J.C.C. Fund/Japanese Chamber of Commerce and Industry of New York, JFC International/Nishiki, JCAW Foundation, Zojirushi America, San-J, ITOCHU International, SMBC Global Foundation, Misuzu Corporation, MUFG Union Bank, N.A., Zensho Employees Association Network, Mishima Foods U.S.A.
    Onigiri partners: BentOn, Onigilly, Sunny Blue, Omusubee, Onigiri Kororin, Obon Shokudo

    To Learn More:
    ONIGIRI ACTION (USA site): https://usa.tablefor2.org/onigiri-action
    ONIGIRI ACTION (Global site): https://onigiri-action.com/en/
     

    Source: TABLE FOR TWO USA

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