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Tag: Flow

  • The 6 Products That You Should Keep in the Fridge, According to a Skin Expert

    The 6 Products That You Should Keep in the Fridge, According to a Skin Expert

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    So should we all be rushing to store our entire beauty stashes in our fridges? Not quite. According to Boland, there are six key types of products that would benefit from being kept cool.

    “Sheet masks, face mists, and serums are all suited for the chill and help with de-puffing. They will also help to boost radiance, bring down swelling, and soothe the face after a facial or laser treatment,” Boland says.

    It’s also important to think about the types of formulas you use, as “natural skin products [and] anything containing vitamin C will benefit from the preservative power of the cold.”

    The final product is actually a skincare tool. “A facial roller can help boost lymphatic drainage for a more sculpted and a firmer feel to your skin when chilled,” Boland advises.

    Keep scrolling to shop some of my favorite fridge-friendly skincare products.

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    Mica Ricketts

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  • Johnny Manuel Is the Stylish Musician You Should Have on Your Radar

    Johnny Manuel Is the Stylish Musician You Should Have on Your Radar

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    For people discovering you for the first time, how would you describe your music? And what song of yours should they start with?

    That is a very interesting question. I have a few different projects coming out, so I’m touching on a lot of different genres at the moment, which is cool, but my solo project that is out now, Younger Skin, is more R&B based because that’s the core of who I am. It’s foundational for me. And the song I would want people to listen to off of there would be “Out of Time” just because it encompasses everything. It tells the story of who I am as an artist. 

    You released your debut EP, Younger Skin, in October, and it’s your first-ever solo project. How does this collection of songs reflect where you are at personally and as an artist?

    This project, for me, meant everything, only because it is the foundation. It is the introduction for people into who I am as an artist. I’ve been around and in the recording industry for years, but this is the first time that I was actually able to tell my story honestly and just talk about what it’s been like for me as an artist in this industry trying to pursue this full-time. So Younger Skin is that for me—the embodiment of who I am as an artist. It actually tells the story of my journey, and it ends up where I am today, which is in this position of empowerment. I have a really great team of people around me. I am finally able to let my guard down and be myself completely and explore. Every day is a learning process for me. 

    Is there a song on this EP that is particularly close to your heart?

    It’s hard because really the entire project is a complete story. I feel like all the songs can stand on their own, though, and for me, “The Others” really represents… I feel the most connected to “The Others” just because I felt guided while I was writing it, and while we were in the studio, it came about so seamlessly and effortlessly. The melodies came really easily, and the lyrical content was there, and I really did feel like there was something in the room with us, like a bigger energy guiding us [and] like this is definitely the right thing to do at this moment.

    Can you tell us a bit about your creative process of writing and recording music?

    It’s a fun process for me. I am constantly listening to music, as you can imagine. As an artist, I’m always drawing inspiration from things around me but also mostly music. So whenever I know I’m about to go into the studio to start a new project, I start collecting songs that feel like the direction I want to go in and gather a sound. So sonically, it always comes together like that. And then once I’m in the studio, we usually tinker around with keyboards and guitars or whatever to come up with a theme. … Once we have a rough melody, I like getting on the microphone and mumbling things and just seeing what comes out, and it usually fumbles out of me. There will be a lyric that will pop out, and it will remind me of something that’s going on in my life or some story a friend told me or a movie I’ve watched, and we build it from there. 

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    Jessica Baker

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  • Everything on a Fashion Editor’s Wish List From Urban Outfitters’ 30%-Off Sale

    Everything on a Fashion Editor’s Wish List From Urban Outfitters’ 30%-Off Sale

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    As tempting as it is to buy new arrivals while they’re hot off the press, it can be hard to stomach making purchases at full price. But that’s exactly why I love it when retailers offer a sitewide discount that includes new pieces—no leftovers here! That’s the case for the newest Urban Outfitters sale, which is offering 30% off your entire purchase. Just watch out for some items with the “not eligible for discount” signifier. 

    Below, I rounded up my favorite items that are eligible for the 30% discount, all sourced from the new-arrivals section. 

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    Erin Fitzpatrick

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  • Margot Robbie and Her 65-Year-Old Mom Look Like Twins on the Red Carpet

    Margot Robbie and Her 65-Year-Old Mom Look Like Twins on the Red Carpet

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    Margot Robbie just turned the red carpet into the sweetest mother-daughter date night. While promoting her new movie, Babylon, in Los Angeles, Margot Robbie posed with her mom Sarie Kessler and the resemblance between the two is certainly striking. Not only do they look like twins, but they were also on the same style page in coordinating black dresses. Specifically, Robbie wore an Alaïa dress with Calzedonia 20 Denier Ultra Comfort Sheer Tights ($4). 

    In other Robbie news, the very first trailer for her movie Barbie, directed by Greta Gerwig, just dropped today and we can’t stop thinking about it. These new photos will have to tide us over until the July 21, 2023 release date. In the meantime, scroll down to see what Margot Robbie and her mom just wore on the red carpet in L.A.

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    Erin Fitzpatrick

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  • Fragrance-Obsessed Editors Say These 18 Candles Set the Chicest Vibe for Winter

    Fragrance-Obsessed Editors Say These 18 Candles Set the Chicest Vibe for Winter

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    At WWW, we’re pros at two things: Shopping (obviously) and sniffing out the latest and greatest scents to hit the market. In case you thought our love for fragrances stopped at eau de parfums, think again. There’s another category of fragrance that we absolutely lose our minds over and that’s candles. No matter the season, we aim to not only smell incredible ourselves, but to also have a home that’s filled with the soft, alluring scent of someone who really has their shit together.

    Winter, specifically, is the perfect season for this. The weather is chilly, the wind is high, and that candle collection you’ve been waiting to bust out will fill the room with freshness and wonder. When friends come over, they know they’re in for a cozy treat. That being said, there’s such an array of winter-themed candles out there that it can be tough to know which ones are actually worth adding to your arsenal. Luckily, that’s what our trusty team of editors is here for. We happen to be experts in the matter and can confidently provide recs. Keep scrolling—we’re sharing all our favorite winter candles that set the chicest winter vibe below.

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    Shawna Hudson

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  • This Is How J.Lo Styles Sweatpants for a Coffee Date With Ben Affleck

    This Is How J.Lo Styles Sweatpants for a Coffee Date With Ben Affleck

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    Sometimes, even Jennifer Lopez needs to just throw on some simple sweatpants, boots, and a sweater and go on a coffee date. The superstar was spotted with her new husband, Ben Affleck, in Santa Monica grabbing a venti Frappuccino. Perhaps a little whipped cream is a trick she’s trying to lure the longtime Dunkin’ Donuts devotee over to Starbucks? Either way, we’re taking notes.

    But seriously, if Lopez wears sweatpants to grab a morning coffee, then the laid-back look is fair game for everyone else, too, no matter where you choose to quench a caffeine craving. Unlike J.Lo, however, we’ll be saving the Valentino sweater and Brunello Cucinelli hiking boots for our afternoon coffee break. 

    Ahead, shop sweatpants, sweaters, and boots that are stylish enough for a daily coffee run. The only decision left is whether make it a grande or a venti.

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    Drew Elovitz

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  • Discovery: Lisette Olivera Breathes New Life Into National Treasure Franchise

    Discovery: Lisette Olivera Breathes New Life Into National Treasure Franchise

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    In Jess, Olivera found a fearless, smart, and ambitious young woman. “What I love about her the most is she has a lot of courage in every aspect of her life,” she says. “She shows courage in life because of the circumstances she’s in. She never had a relationship with her father. She’s going through the grieving phase after losing her mother. She’s a Dreamer, so she’s a recipient of DACA, so that in itself is another form of courage she’s had to put on. But she’s also courageous in her friendships. She’s not afraid to be wrong. She has courage in the fact that she’s constantly there for her friends no matter what. And she has courage in her belief in herself, and I think that’s really beautiful.”

    Olivera’s entry point to the character came via their shared care for family and their Mexican heritage. Though Jess is first-generation and Oliviera is second-generation, they both have very strong ties to Mexico, which allowed the actress to relate to and understand Jess better.

    While stepping in to lead a beloved franchise (and filling the shoes of Nicolas Cage) is no easy feat, Olivera took the responsibility seriously and felt safe in the hands of the creators who entrusted her with the role. It also helped that she had co-star Catherine Zeta-Jones to lean on. The legendary actress, who plays black-market-antiquities dealer Billie Pearce, was like a mother figure on set. “She was so willing to put me under [her] wing, and I really felt like she was going to take care of me,” Olivera shares. “She definitely pulled through for me in moments when I felt like certain set days were more difficult. It was a really grueling filming process. TV works really fast, and I was in almost every scene, so that was very tiring. Every single time she would come to set, she was constantly checking in on me. She was like, ‘How’s my princess?’” 

    For an actress early in her career, that kind of mentorship proved invaluable. Zeta-Jones also gave Olivera the reassurance to speak up for her needs and take her time. “She gave me a lot of encouragement, and it helped me feel less stuck in that process,” she says. “It was just really lovely to get to hear that she had had similar experiences herself and learned that… In a scene, don’t rush. Take your time. We can take it again if we needed to.”

    It’s powerhouse women like Zeta-Jones as well as the likes of Sandra Bullock, Amy Adams, Viola Davis, and Sandra Oh and their diverse acting résumés (crossing over from TV to film and across comedy to drama) who continue to be an inspiration for Olivera. “They have had such longevity in their careers, and what more could I want in mine just starting out? I look up to them,” she says, her eyes starting to light up. Olivera’s exposure to the cinematic world started at a young age when her obsession with the animated film My Neighbor Totoro (“I watched it every weekend”) showed her that something existed in the world where she could escape, feel certain emotions, and be a part of a story that wasn’t her own. And it’s that transformative element that continues to fuel her passion for the craft.  

    The same goes for Olivera’s fashion philosophy. “I never want to be held to dressing one way,” she says of her ever-evolving aesthetic. When asked if she has any current style icons, she is quick to name Janelle Monáe—with whom she shares a stylist, Alexandra Mandelkorn. “She is constantly showing up to show out!” she says of the actress and musician. “With her, even when she shows up to the Met or any look in general, it’s just so uniquely her. And she can also do a variation of a bunch of different looks.” Similar to acting, red carpets offer Olivera a sense of escapism. 

    As for the National Treasure: Edge of History press, Olivera and Mandelkorn have some tricks up their sleeves. She can’t tell me much but says to expect some clever nods to the project and maybe some Latin American designers. “For me, I love a lot of patterns. In general, I think color is really brilliant, and if it’s done in a way that suits me, then I think we are hitting the money,” she adds.

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    Jessica Baker

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  • Lily Collins’s Secret for Wearing Heels 24/7 While Shooting Emily in Paris

    Lily Collins’s Secret for Wearing Heels 24/7 While Shooting Emily in Paris

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    Since the smash-hit comedy series Emily in Paris first hit our Netflix queues in late 2020, all eyes have been on Lily Collins.

    From its inception, Collins and the series’s influencer heroine, Emily Cooper, have captured our attention with their bubbly demeanor and vibrant parade of outfits that make the show a feast for the eyes, and this December, the Emmy-winning series returns to our screens for its much-anticipated third season.

    Although this role is what propelled the actress to new heights of notoriety, Collins is also drawn to roles outside comedy and earlier this year starred in the dark drama Windfall. “I’ve always wanted to bop in and out of different genres never to be put in a box,” she explained.

    While acting will always be part of Collins’s career, she’s experimenting with work behind the camera, too, and has been busy forging a name for herself in producing with credits on Windfall and Emily in Paris.

    We caught up with Collins to discuss what Emily Cooper will be up to in the show’s third seasonher foray into producingand of course all things Parisian fashion. Below, read some excerpts from our interview, and tune in to the Who What Wear podcast to hear it in full.

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    Anna LaPlaca

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  • 18 Gift Ideas For Anyone That’s Obsessed With Hailey Bieber

    18 Gift Ideas For Anyone That’s Obsessed With Hailey Bieber

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    It’s not hard to see that Hailey Bieber has great taste. Everything she wears is cool and if it wasn’t cool before she wears it, it becomes so by association. Chances are that you know someone who is a Hailey Bieber stan because there are a lot of us out there, and if you need to buy a gift for those people (or yourself), why not let Hailey Bieber be your guide?

    As someone who covers Bieber’s style on a regular basis, I’m confident in my knowledge of Bieber’s favorite things, so I made a gift guide out of them. Some of these items are things she actually uses and some are inspired by. All are great and as cool as she is, and fans of hers are sure to agree. 

    Scroll to shop the goods and don’t thank me—thank Hailey Bieber’s Instagram, YouTube, TikTok, and the paparazzi that document her outfits on a weekly basis.

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    Allyson Payer

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  • Princess Kate Wore Skinny Jeans and $65 Sneakers for Her 2022 Christmas Card

    Princess Kate Wore Skinny Jeans and $65 Sneakers for Her 2022 Christmas Card

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    For their first Christmas card as the Prince and Princess of Wales, William and Kate decided to keep things low-key in coordinating denim looks. The family of five looks positively adorable in casual outfits, including all three kids in shorts. For the photo, Kate Middleton wore an Mih shirt, skinny jeans, and her favorite Superga Cotu Classic Sneakers ($65). 

    The Princess of Wales recently wore a priceless emerald necklace from Queen Mary’s collection on the red carpet, so this laid-back look is certainly a 180-degree change. But that’s what she’s always done best: She can pull off the glamorous, tiara-wearing royalty look just as easily as she can pull off soccer-mom vibes. Scroll down to see the royal family’s 2022 Christmas card and shop Middleton’s sneakers. 

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    Erin Fitzpatrick

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  • I Just Scored the Perfect $60 Alt For Khaite’s Hyper-Chic $1600 Slouchy Bag

    I Just Scored the Perfect $60 Alt For Khaite’s Hyper-Chic $1600 Slouchy Bag

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    I’ve never been a huge handbag person, often preferring to instead indulge in fancy shoes, outerwear, and dresses (but mostly shoes). So, when a bag does come around that really and truly catches my eye, it’s kind of a big deal. Such was exactly the case when I first spotted Khaite’s Olivia bag, a super-slouchy, circular handbag that comes in leather, suede, and most chic of all, patent. Carried by celebs like Elsa Hosk and Lily Aldridge, the purse is one of today’s most-wanted, only making me want it more.

    There’s just one catch. With it’s awe-worthy aesthetic comes a hefty price tag—a $1,600 one, specifically. And between holiday-gift shopping and my own Black Friday–induced spending, my 2022 budget is pretty much closed for business. What is within my limit, however, is the $60 Mango alt I discovered on my last scroll through the affordable brand’s accessories department. And when a find this good comes along, it’d be wrong of me not to share it. 

    Keep scrolling to shop the $60 slouchy bag from Mango that I’m buying to get the Khaite look this season for less. 

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    Eliza Huber

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  • Skinny-Jean Loyalists: Aubrey Plaza’s Chill New Outfit Is For You

    Skinny-Jean Loyalists: Aubrey Plaza’s Chill New Outfit Is For You

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    While everyone is still talking about last night’s season finale of The White Lotusand rightfully so—I’d like to bring your attention to Aubrey Plaza‘s off-duty style. Photographed running errands in Los Angeles with her adorable dog, Plaza wore the chill outfit combination I could literally wear 2/7: a crewneck sweater, skinny jeans, and slip-on sneakers.

    It doesn’t get any more simple than that, which guarantees that it won’t look outdated anytime soon. Below, I rounded up some pieces to re-create her chill outfit, including a $20 H&M sweater and a $298 bag that’s worth every penny in my mind. Scroll down to see Aubrey Plaza’s newest outfit and shop similar pieces for yourself. 

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    Erin Fitzpatrick

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  • Simona Tabasco Brings the Heat to The White Lotus’s Second Season

    Simona Tabasco Brings the Heat to The White Lotus’s Second Season

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    Aside from the standard salutations, my rudimentary Italian doesn’t get me very far. Fortunately, Tabasco is accompanied by her translator, Chiara Nanni, who helps our conversation flow despite the language barrier. I begin the interview by asking about Tabasco’s initial impression of Lucia, to which she quickly responds, “Do you mind if I start in Italian?” It’s rapid-fire from there as we discuss Lucia’s potential backstory, character arc, and, of course, bold “look at me” style. “My first impression [of Lucia] was an incredibly positive one. But I was curious about how elements of her personality would shine through,” Tabasco explains. Prior to auditioning, she did not realize that Lucia was a sex worker, but when on set with the series’ writer and director, Mike White, they were able to further develop the richness of her character and critically determine that Lucia did not pursue sex work from a position of desperation, but rather with a sense of self-empowerment. This, Tabasco acknowledges, is an important distinction: Lucia does not serve as a representative of all sex workers or their experiences. Her story is about one woman in a very particular time and place.

    From that perspective, it is important for audiences to see that Lucia’s high energy and ebullience are intentionally reflected in bold costumes, which appear in almost every color of the rainbow. Though Tabasco is quick to denote Lucia’s little red dress in the premiere as the best visual representation of the character, the sequined lilac minidress with the heavenly motif is also special and appears significant to Lucia’s growth. “I’ve never interpreted a character like Lucia, where her body is such a focal point,” she says. “She is so free, and that’s a big part of her story.”

    This sense of autonomy and self-expression informed not only the costume design but also Tabasco’s acting choices. The White Lotus is, surprisingly, one of Tabasco’s first forays into the world of comedy. (In Italy, Tabasco is known for her roles in police and medical dramas.) Still, she claims to have only improvised one line: Let’s fun. “Given my dubious English, I say ‘let’s fun’ when at the table with the two guys. At the moment, I thought it was grammatically correct, but then I saw Mike was laughing, and I was like, ‘Why are you laughing?’” she recalls, poking fun at herself. After filming that scene, “let’s fun” became a phrase often used among the cast and crew. 

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    Drew Elovitz

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  • Katie Holmes Wore a Controversial Y2K Dress-and-Jeans Look on the Red Carpet

    Katie Holmes Wore a Controversial Y2K Dress-and-Jeans Look on the Red Carpet

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    I don’t know if Katie Holmes planned to make headlines after her red carpet appearance this week, but make headlines she did. She looked beautiful for her appearance at iHeartRadio Z100’s Jingle Ball at Madison Square Garden, and she was also wearing an outfit that was straight out of her early-2000s playbook. 

    Back in the early 2000s, Holmes was constantly busy with appearances, as one is when they’re the star of a hit TV show (Dawson’s Creek, of course). The outfit she wore to Jingle Ball took a page right out of her Joey Potter era, and I have the photos to prove it.

    For the very recent occasion, Holmes wore a TOVE strapless number that was technically a top but could pass as a mini dress (especially on someone on the shorter side). While she may have been party-ready on the top, she was errand-ready on the bottom, opting for baggy jeans and black sneakers. But somehow, she made it work and looked every bit as cool as she always does. 

    Just for fun, I went back into the Getty Images archives and found a couple of instances back in the early 2000s in which she wore similar tops with jeans on the red carpet. So I think it’s safe to say that Joey Potter-era Holmes would approve. Scroll to see the past and present looks and shop similar dress-tops to pair with jeans. 

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    Allyson Payer

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  • Kylie Jenner Re-Created Her Sister’s Iconic Bikini-and–Fur-Boots Look in Aspen

    Kylie Jenner Re-Created Her Sister’s Iconic Bikini-and–Fur-Boots Look in Aspen

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    The Jenner sisters are back to their usual Aspen antics it seems. Less than a year after Kendall Jenner broke the internet when she posed in the snow in nothing but a black string bikini and Miu Miu’s F/W 21 faux fur boots while vacationing in Aspen, her little sister debuted an almost identical look in the same ski town, where the duo is currently vacationing (and having plenty of fun, as documented on Kendall’s TikTok).

    Over the weekend, Kylie Jenner posted a slideshow of photos of herself posing in a vinyl bikini by Good American, sporty sunglasses, and sand-colored Loewe fur snow boots, with nothing but a white bathrobe to stay warm in Aspen’s snowy climate. And while she didn’t get quite as familiar with the outdoor elements as Kendall did 11 months prior, preferring to capture the look indoors, Kylie’s bikini-and-boots outfit was equally shocking (in the best way). 

    Scroll down to see how the two looks compare and shop our favorite snow boots of the season. 

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    Eliza Huber

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  • A Fashion Editor’s Guide to Waikiki: Where to Stay, What to Wear, and More

    A Fashion Editor’s Guide to Waikiki: Where to Stay, What to Wear, and More

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    Growing up, I was lucky enough to travel to Hawaii nearly every summer. I like to joke that the tradition was basically my dad’s surf trip masquerading as a family vacation, but how can I possibly complain? We always went to Maui, so I know that island inside and out, but I never got to explore other islands until this year. So when I got a press trip offer to visit Waikiki, you can bet I jumped at the chance. It was the perfect opportunity to experience Hawaii as a solo adult traveler for the first time and not as a kid tagging along on family excursions. 

    The only downside to my trip to Oahu? The fact that I missed Prince Harry, who was also visiting Honolulu the very same month. Here’s hoping we can coordinate our trips next time. Scroll down to read my fashion editor’s guide to Waikiki. 

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    Erin Fitzpatrick

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  • Kaia & Cindy, Skinny Jeans, and The Strokes—a Play-By-Play of Celine’s L.A. Show

    Kaia & Cindy, Skinny Jeans, and The Strokes—a Play-By-Play of Celine’s L.A. Show

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    So much happened last night at Celine’s Los Angeles show that I couldn’t possibly fit everything into one headline. The Parisian brand staged a full fashion experience at The Wiltern, an art deco landmark, where A-listers, rock stars, and stylish people of all stripes converged for an insanely fun night. For starters, the guest list included Cindy Crawford, Paris Hilton, Brie Larson, Kid Cudi, Miles Teller, Emma Chamberlain, Wiz Khalifa, and many others. Oh, and none other than Kaia Gerber, who walked the runway.  

    As for the runway looks, Hedi Slimane presented a smattering of 2000s-era trends—I’m talking skinny jeans, thin scarves, fringed boots, low-rise belts, tote bags, and several other trends that 2005 Kate Moss would have gone absolutely mad for. As they say, what’s old is new again! Last but not least, performances from Iggy Pop, The Strokes, Interpol, and The Kills capped off the night. Scroll down for my full recap of the evening’s festivities. 

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    Erin Fitzpatrick

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  • Hailey Bieber and Taylor Russell Wore the Jacket Trend Every Fashion Girl Wants

    Hailey Bieber and Taylor Russell Wore the Jacket Trend Every Fashion Girl Wants

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    When it comes to fashion in 2022, there’s one thing that I am absolutely certain about: If both Taylor Russell and Hailey Bieber wear the same article of clothing, it’s going viral. There are no ifs, ands, or buts about it—simply put, their combined influence is too substantial for something they mutually agree on to not make it big. Right now, the item the two of them can’t get enough of is Loewe’s puffer bomber jacket.

    The bubble-like bomber was first seen on the runway at the Spanish fashion brand’s F/W 22 show in green and black leather. The latter colorway has since been spotted on the Bones and All actress and Loewe ambassador on multiple occasions—first at a screening for the film put on by the brand’s creative director, Jonathan Anderson, and again in a viral TikTok. More recently, the nylon option was seen on Bieber, paired with baggy black jeans and her go-to Bottega Veneta Jodie bag, for a date with Justin Bieber. 

    There’s just one catch. With a price tag that bottoms at $2990 and tops at $7750, Loewe’s sought-after puffer isn’t exactly budget friendly. Luckily, if you’re not ready to indulge in Russell’s and Bieber’s exact jackets, there are plenty of equally covetable bomber jackets on the market right now to shop instead. See my favorites below. 

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    Eliza Huber

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  • Sneak Peek: Emily in Paris’s New Outfits Are Gloriously Over-the-Top

    Sneak Peek: Emily in Paris’s New Outfits Are Gloriously Over-the-Top

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    If three of your favorite F-words are fun, French, and fashion, then you’re probably already counting down the days until the season-three premiere of Emily in Parisonly 12 remain until Lily Collins and the amiable albeit occasionally aloof cast of characters magically appear on Netflix on December 21.

    Creator Darren Star has a flare for the dramatic, so while we’re not sure what that means for Emily’s relationship and career, we’re pleased to see that the costumes continue to be next-level. Marylin Fitoussi remains at the helm of the costume-and-wardrobe department, delighting viewers with Emily’s occasionally avant-garde (or perhaps just overly American) style, showcasing vibrant colors and punchy patterns mixed in with classic “French-girl” style as seen on supporting characters.

    So while we don’t yet know what antics Emily will get up to this season, we do know that the show’s over-the-top costumes are reason enough to tune in. Keep scrolling for a sneak peek at a few of Emily et amis’ OOTDs. 

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    Drew Elovitz

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  • The Proof Is in the Data: Waterless Beauty Was One of 2022’s Biggest Trends

    The Proof Is in the Data: Waterless Beauty Was One of 2022’s Biggest Trends

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    In the midst of everything that happened this year, one thing has become abundantly clear in the beauty world: Consumers care about sustainability. This year, waterless beauty reigned supreme, as waterless soap bars have seen a 7.1% year-over-year increase and waterless shampoo bars have seen a 5.3% increase YoY, according to Spins, a wellness-focused data company. For beauty consumers, this is a fairly large jump, and it shows that sustainable beauty truly has staying power. 

    “Combined, waterless shampoo and soap bars have seen nearly $1.5B YoY market growth this year,” said Dan Buckstaff, CMO of Spins. “The beauty industry understands that consumer demands have shifted to holistic and sustainable-minded practices such as creating a lower carbon footprint and ingesting healthier ingredient quality. Consumers are becoming more consciously aware of the ingredients in their everyday products, so retailers will need to adapt to changing demand and integrate eco-friendly, innovative waterless beauty products into the market.”

    Below, find our absolute favorite waterless beauty products to try on for size. Our picks range from solid lotion to an ultra-concentrated shampoo paste. 

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    Katie Berohn

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