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Tag: Flow

  • Meet Blended Strategy Group and Nez Founders Allison Statter and Sherry Jhawar

    Meet Blended Strategy Group and Nez Founders Allison Statter and Sherry Jhawar

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    In the world of entrepreneurship, partnerships can often lead to groundbreaking innovations and remarkable success stories. Case in point: Allison Statter and Sherry Jhawar, the brilliant minds behind Blended Strategy Group and the game-changing Nez deodorant. These co-founders have not only carved a niche in celebrity and influencer marketing, but they have also ventured into the realm of personalized beauty products, leaving an indelible mark on multiple industries.

    Blended Strategy Group, founded in 2015, originally started as a celebrity and influencer marketing agency. Over time, it has morphed into a multifaceted agency, offering services in integrated marketing, PR, social media, and more. The company’s prowess in brand-building shines through its collaboration with high-profile names like Gxve by Gwen Stefani and Jennifer Meyer Fragrance & Beauty, helping to cement its reputation as an industry leader.

    The dynamic duo recently stepped out from behind the scenes to build their first owned and operated brand—Nez. Nez is an innovative brand of aluminum-free deodorants that goes beyond the conventional to deliver personalized solutions. The deodorants are tailored to specific occasions and sweat-inducing situations, including workout sessions, boardroom meetings, and date nights. Available in both vibrant and smoky scents, the deodorants are sold directly to consumers and in notable retailers like Urban Outfitters.

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    Adrienne Faurote

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  • In-Stock, On-Sale, and Dripping In Wealth: 29 Marked-Down J.Crew Items to Buy RN

    In-Stock, On-Sale, and Dripping In Wealth: 29 Marked-Down J.Crew Items to Buy RN

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    As much as it pains me to say this, summer is almost over. And I don’t mean you have a month to live it up before it ends. You have exactly one week, then poof! Welcome fall. But while I am, indeed, a bit taken aback by how fast the season flew by, I can’t be upset, because who can be upset when there are just so many sales going on to celebrate it. That’s right—it’s Labor-Day sale time, and of all the ones I’ve heard about thus far (and there have been quite a few), J.Crew’s markdowns sound like the best deals of all. 

    Following a pre–Labor Day early access sale, the Americana brand on everyone’s lips in 2023 kept up the good work by launching a 40% off promotion that ends on Thursday. But that’s not all, in addition to your entire purchase being marked down 40%, any items you eye in the sale section will be an additional 50% off. That means that new arrivals and brand best-sellers alike can be yours for a fraction of their usual prices, but only for a few days. And given how quickly summer passed up by, four days will feel supersonic. So get to work.

    Scroll down to shop 29 of the best this sale has to offer. 

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    Eliza Huber

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  • I Guarantee This Fall Staple Is in Every Fashion Editor’s Closet Right Now

    I Guarantee This Fall Staple Is in Every Fashion Editor’s Closet Right Now

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    Before leather pants were a thing, the arrival of fall meant a refreshing wardrobe shift from skin-baring outfits to the classic sweater-and-denim combination. The times have changed. The 2000s and even the 2010s were both decades where we thought nothing could ever replace a classic pair of jeans. The women of the world today beg to differ. Their fall and winter uniform requires one wardrobe staple: leather pants.

    Watching the next-level trousers take over the world has been an exciting ride. Now that every brand boasts a pair among their fall collections, it’s hard to tell with a simple online scroll which ones are worth buying into. I’m looking for my next pair, so I had to stop and ask a few of my fellow Who What Wear editors, who own at least four pairs each, to tell me about their absolute favorite. Their answers did not disappoint.

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    Sierra Mayhew

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  • The Labor Day Sales Have Already Begun—27 Early Bird Deals I Refuse to Gatekeep

    The Labor Day Sales Have Already Begun—27 Early Bird Deals I Refuse to Gatekeep

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    Let’s get this out of the way: Can you believe it’s already Labor Day? I certainly cannot, but I’m thrilled—this summer has been too hot to handle. Another reason I’m glad summer is coming to a close is all of the big, beautiful sales taking place from now through the first week of September. Labor Day is one of the biggest sale events of the year, and I don’t know about you but I’m hoping to score some year-round staples and things that I can wear this fall.

    Because retailers are impatient, many have already started their Labor Day sales, and I’m here for it. Since shopping sales is part of my job, I’m here to share my edit of the best early Labor Day sale finds. Keep scrolling to shop all of the accessories, shoes, basics, and more that your heart desires for some of the deepest discounts of the season.

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    Allyson Payer

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  • Sofia Richie Wore Every Royal’s Favorite Shoe Trend on Her 25th Birthday

    Sofia Richie Wore Every Royal’s Favorite Shoe Trend on Her 25th Birthday

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    It’s safe to say Sofia Richie Grainge has had an eventful year. Not only did she have the ultimate South of France wedding, but she also cracked the code to TikTok fame in the process. Oh, and how can I forget her most significant achievement to date (wink, wink): her turn as Who What Wear’s cover star. Today, she hit yet another milestone, turning a quarter of a century old. 

    For her 25th birthday, she posted a series of photos on Instagram, including a beach stroll, a yummy breakfast, and cute cupcakes. Naturally, her celebratory outfit is what caught my eye. I immediately zeroed in on her classic shoes. They’re nude pointy-toe pumps, a royal favorite. It’s no wonder why Princess Kate, Queen Letizia, Meghan Markle, Princess Charlene, and many other royals all own the shoes. They’re polished and go with absolutely everything. Scroll down to see how Richie Grainge and royal women all style the same shoe trend. 

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    Erin Fitzpatrick

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  • Jennifer Lawrence Wore the Perfect Flats Outfit for Late-Summer Nights Out

    Jennifer Lawrence Wore the Perfect Flats Outfit for Late-Summer Nights Out

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    I’ve said it many times before, and I’ll say it again: Jennifer Lawrence’s style is so wonderful because her outfits are somewhat accessible. I say “somewhat” because she wears mostly high-end designer pieces, but her outfits are classic and easy to re-create. That includes her latest, which she wore for a night out in NYC this week.

    I’m a firm believer that flats needn’t be reserved for daytime, especially when they’re flats that are as elegant as the pair that Lawrence just wore. Hers are the Claudette Ballet Flats from The Row, and she paired them with a midi-length slip dress and matching jacket. To re-create this look, my advice is to wear a chic pair of flats with a slip dress and jacket (which needn’t be matching) and enjoy your night out in a comfortable, chic outfit.

    Keep scrolling to shop the outfit formula as well as some of my favorite elegant flats on the market.

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    Allyson Payer

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  • Sabrina Carpenter Just Opened for Taylor Swift Wearing a Crystal-and-Lace Corset

    Sabrina Carpenter Just Opened for Taylor Swift Wearing a Crystal-and-Lace Corset

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    Taylor Swift’s Eras Tour has already stopped at dozens of U.S. cities, but now, it’s officially gone international. Last night, Swift descended upon Mexico City, where she’ll play four more nights before moving on to Buenos Aires, Rio de Janeiro, and São Paolo later this year. You know what that means: New countries equal new opening acts, and none other than Sabrina Carpenter is now on the billing. 

    Making her Eras Tour debut last night, Carpenter wore a custom outfit by Ukrainian designer Frolov. “The new custom designs we’ve crafted for Sabrina are essentially twin dresses inspired by the pink gown from our couture collection she wore recently,” Creative Director Ivan Frolov said in a statement. “Seeing how she and her styling team loved this look, we’ve decided to create two new exclusive versions using unique lace designs. The black corset dress has sparkling lace embellished with white crystals and showcases our signature heart-shaped cutout.” Scroll down to see the photos and shop Frolov pieces for yourself. 

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    Erin Fitzpatrick

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  • J.Lo Wore the Fall Bag Trend That Says, “I’m Rich,” Even If You Aren’t RN

    J.Lo Wore the Fall Bag Trend That Says, “I’m Rich,” Even If You Aren’t RN

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    Whenever I’m looking to put together an outfit that elevates me from 27-year-old with a tendency to shop instead of save to 27-year-old who’s unbothered about money because she has so much of it, I look to *the* luxury dresser Jennifer Lopez. As someone who regularly dons the most lavish of designer labels, from Brunello Cucinelli and Ralph Lauren to Hermès and Dior, the actress and singer knows a bit—read a lot—about looking rich, making her an obvious source of inspiration.

    Proof of this lies in her most recent street-style sighting, which shows her wearing a muted color palette of cognac and mocha brown and combining fabrics like suede, silk, and denim. Specifically, Lopez wore an A.L.C. brown blazer and white blouse with straight-leg jeans, platform heels, oversize sunglasses, and the most gorgeous cognac-colored suede Birkin I’ve ever seen. The result? The kind of low-key ensemble that immediately comes to mind when you think of casual luxury.

    Unfortunately, with such an elevated wardrobe, getting J.Lo’s exact look, especially her bag, will come at a significant price. Luckily, the suede-bag trend is everywhere right now for fall, making it easy to mimic her outfit without completely breaking the bank. I’m starting with J.Crew’s newest suede handbag line for autumn and going from there. Shop the selection and more suede bags below. 

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    Eliza Huber

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  • 13 New Reformation Skirts That Are Destined for Sellout Status

    13 New Reformation Skirts That Are Destined for Sellout Status

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    On the menu today are mini, midi, and maxi skirts. Which style tickles your fancy? Luckily, you don’t have to choose because Reformation has them all. It’s a fantastic time of year to do some shopping because retailers are dropping their new fall collections, allowing you to get a head start on your new-season clothes. 

    Below, I rounded up my favorite new Reformation skirts that are destined for sellout status. How do I know? Well, online shopping has been part of my job description for the last 10 years, so I know a thing or two about what makes a great purchase. Scroll down to shop my favorite new Reformation skirts, including flouncy minis, polished midis perfect for the office, and trendy denim maxis. 

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    Erin Fitzpatrick

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  • The One Anti-Quiet Luxury Item Angelina Jolie Always Wears

    The One Anti-Quiet Luxury Item Angelina Jolie Always Wears

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    Just a reminder: Angelina Jolie was doing “quiet luxury” long before there was a term attached to the chic, minimal way of dressing we’ve become so familiar with as of late. Her wardrobe consists of loose, neutral pieces that it’d be tough to pinpoint a brand too (but you can tell it’s all designer without being told). That said, there’s one item that’s quite the opposite of the quiet luxury aesthetic that she’s been wearing for years.

    In case you hadn’t already guessed, that item is designer logo bags. Between a Celine Triomphe tote, Saint Laurent’s iconic oversized Icare bag, and logo Dior and Valentino bags, just to name a few, Jolie is rarely spotted without an instantly recognizable luxury handbag. And since the rest of what she’s wearing is always low-key, whatever bag she’s wearing always stands out.

    Scroll on to see some of her designer logo bags and shop a few that she’d undoubtedly love. 

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    Allyson Payer

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  • Kaia Gerber and Austin Butler’s Day-Date Sneaker Pairing Is So 2023

    Kaia Gerber and Austin Butler’s Day-Date Sneaker Pairing Is So 2023

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    To make it as a couple, especially in Hollywood, where relationships appear even harder to make work than anywhere else, you really need to be on the same page. There are too many barriers in place for couples to be disjointed, even when it comes to the tiniest detail. Kaia Gerber and Austin Butler, who are rumored to have gotten together in December 2021, get that, which is why, on their recent daytime date in Los Angeles, the two were spotted wearing matching baseball hats and donning two of the most 2023 coded sneakers. Clearly, they’re on the same page. 

    While out and about celebrating the Elvis actor’s 32nd birthday, Gerber chose a cutoff white tank top, paint-stained blue trousers, and Onitsuka Tiger‘s viral Mexico 66 sneakers in white, blue, and red. Accessories wise, she added a faded blue hat, oversize sunglasses, and a simple canvas tote bag. Equally casual was Butler, who wore a black T-shirt, matching paint-stained pants, and a pair of Vans’ Authentic lace-ups, another eternally buzzy sneaker style, with his own blue cap. 

    See their birthday-date sneaker looks and shop their pairs below. 

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    Eliza Huber

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  • Jennifer Lawrence and Olivia Rodrigo Own the Same Sunglasses From Nordstrom

    Jennifer Lawrence and Olivia Rodrigo Own the Same Sunglasses From Nordstrom

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    Two’s a coincidence; three’s a trend. When a trio of stylish celebrities all own the same pair of sunglasses, you better believe my interest is piqued. Jennifer Lawrence, Olivia Rodrigo, and Kaia Gerber, three of the most famous names in Hollywood, all own the Khaite x Oliver Peoples 1969C Sunglasses ($524), solidifying them as the It accessory to have right now. 

    The sunnies are currently available to shop at Nordstrom in four different colors: black (the ladies’ color of choice), tortoiseshell, clear, and white. Yes, the price tag is high, but you can certainly make a case that the cost-per-wear would be reasonable if you intend on wearing them every single day. Scroll down to shop for the sunglasses in question. 

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    Erin Fitzpatrick

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  • Cate Blanchett’s Controversial Shoe Trend Will Leave the Internet Divided

    Cate Blanchett’s Controversial Shoe Trend Will Leave the Internet Divided

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    As the SAG-AFTRA union strike marches on, I can’t help but miss red-carpet fashion moments. Cate Blanchett is one of the celebrities best known for her impeccable red carpet style, where she’s regularly dripping in diamonds and designer gowns, but her off-duty style is absolutely worth noting, too. Photographed on a late-summer vacation in Ibiza, Spain, Blanchett looked incredibly chic in a loose vest, matching trousers, and a white button-down shirt.

    It was her shoes, however, that caught my attention. If I had to describe her outfit, it would be: business on top, party on the bottom. Her platform clogs are certainly a polarizing choice, as the clunky trend isn’t for everyone—and that’s more than okay. Scroll down to see how Cate Blanchett styles platform clogs and shop the trend for yourself. 

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    Erin Fitzpatrick

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  • Hot Off the Press: Madewell’s Brand-New Fall Pieces Are 30% Off

    Hot Off the Press: Madewell’s Brand-New Fall Pieces Are 30% Off

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    How’s your fall wardrobe shaping up? I don’t know about you, but I’m ready to replace my stretched-out sweaters and beat-up loafers with some shiny new buys this season. If your closet, too, could use some updating, you’re in the right place. Typically, sales include previous season pieces that never sold out, but Madewell’s new discounts are particularly exciting because they include hot-off-the-press fall arrivals. 

    From now until September 5, use code COOLDOWN for 30% off new fall pieces on Madewell’s website. The selection includes a posh trench coat, on-trend baggy jeans, excellent sweaters, timeless blazers, cool cargo pants, and more. I know it’s still August, but it’s never too early to get a jumpstart on fall shopping—besides, all the good stuff will be the first to sell out! Scroll down to shop my picks. 

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    Erin Fitzpatrick

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  • Jennifer Lawrence’s Simple Outfit Is Fresher Than Jeans and a Tee

    Jennifer Lawrence’s Simple Outfit Is Fresher Than Jeans and a Tee

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    When in doubt, I always throw on a pair of jeans and a T-shirt. It’s my foolproof outfit that has never, ever failed me. That said, I’ve been wanting to challenge myself in the wardrobe department lately and try to step outside my comfort zone, which means giving my favorite jeans a much-needed break. I still need my outfits to be simple and comfortable, and that’s where Jennifer Lawrence‘s latest look comes in.

    Photographed in New York City, Lawrence traded her jeans in favor of slouchy black trousers and replaced a T-shirt with a crisp white vest. The subtle swaps actually made all the difference in creating an easy outfit that still feels fresh. Scroll down to re-create Jennifer Lawrence’s newest outfit. 

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    Erin Fitzpatrick

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  • 19 On-Sale Designer Accessories That *Make* an Outfit

    19 On-Sale Designer Accessories That *Make* an Outfit

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    The summer sales may be winding down, but there are plenty of gems to be found. And as someone who is very much obsessed with designer accessories, that’s what I’ve been scouring the internet for lately. Sometimes some of the best sale finds are at the tail-end of the season when prices are slashed the most. Accordingly, I just found tons of epic designer accessories on sale, and some of them are even as much as 50% off. Some of these are more in the quiet luxury realm while others are quite the opposite.

    Whether you’re shopping for an upcoming trip, are in need of some staple accessories, or just want to treat yourself I found 19 options that are very much worthy of your consideration. But some of these are down to the last few in-stock items, so my advice is to not delay.

    Keep scrolling to shop my edit of the best on-sale designer accessories on the internet. 

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    Allyson Payer

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  • NET-A-PORTER’s Market Director Shares The Top Denim Trends For Fall

    NET-A-PORTER’s Market Director Shares The Top Denim Trends For Fall

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    I imagine that this job requires you to be quite flexible, because you’re not just looking at things from your own point of view, necessarily. There might be a trend that you personally wouldn’t invest in, but you realize that there will be a great market for something. How do you think that challenge through and how do you balance it and really get the right mix?
    I feel like when you said the right mix there. That is like the most important thing. 

    It can be easy to think about your own personal taste levels, but ultimately, we have to be led by the data.

    We can see what social posts our customer loves, we can see what edits she’s shopping the most, we can see where they’re spending the most time on site, what campaigns they’re clicking on. We use all of that to inform the choices that we make, so that we’re providing the product that we know they’re going to love.

    The other thing I would say is that myself, the buyers, people that we speak to, we are also the NET-A-PORTER customers. We know ourselves very well.

    I think often, if there is a general consensus amongst the team that we’re all really gravitating towards something or we don’t feel like that’s gonna be right for our customer. We’re generally kind of on the money, because we’re all our customers.

    Personal taste does come into it a little bit. We’re all trying to get our hands on the Alaïa mesh flats, myself included—and our customers. 

    I have gotten to know the customer like an old friend, as well. There’s knowledge that you learn that the data can’t provide. 

    It’s just sort of that intuition and instinct.

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    Madeline Hill

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  • 6 Looks That Prove Bruna Marquezine Is Fashion’s Next It Girl

    6 Looks That Prove Bruna Marquezine Is Fashion’s Next It Girl

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    Can you talk a little about working with your great styling team?

    I’ve worked with Rita Lazzarotti for a long time, and we still work together, but she is the Vogue Brasil director, and she had a baby, the most beautiful kid I’ve ever seen. So I started working with Pedro [Sales], who I’ve always admired. He’s worked with some of my friends back home, and he has a great relationship with Rita as well. I have a beautiful history with Rita. I feel like she’s been with me through a lot of different moments in my life, career, and fashion journey. So we have a history. I call her my fairy godmother.

    Pedro, he’s a great addition to the team. I just love the fact that he respects who I am, and he’s not someone who is trying to change my image or be like, “This is Bruna by me.” So I love this about the way he works. He knows my style, and he’s helping me see other options that are maybe not as obvious. Now, we have this other person on the team, Dani Michelle. We are really excited. She’s also someone I have admired for so long. It’s impressive what she does. She is able to pull the best looks. For someone who I’ve only been working with for a couple of months, she just gets me. It shows how good she is at what she does—she’s able to get me, get my style, and also incorporate something new and help me find new versions of myself. I’m really excited for what we’re going to do next.

    With this fantastic team around you, what are some of the looks you’ve collaborated on that really stand out in your memory? 

    I’m going to google myself because literally I can only memorize lines and lyrics. I think the last one we did, me and Dani, was one I really loved. I went to the Variety Power of Young Hollywood event, and we were so sure about this other Givenchy dress that we had been waiting for the right moment to wear. But for some reason, I kept looking at the pictures, and I was like, “Dani, don’t kill me, but I think we should go with the other one.” For me, it’s really about feeling comfortable because then you own it. If it’s something that is uncomfortable or I need to think about something like “I need to pose a certain way so it looks good,” then it’s dead for me. This last look that we did together, I really loved it, and I was feeling so comfortable and like myself.

    Oh, I loved the blue [Marni] look that me and Pedro did together, this all-blue velvet suit. That was so nice. When we were trying it on, it just felt like everything was perfect. This suit is perfect for the shirt that is perfect for the necklace, and it’s so nice when that happens, this magical little moment. I hosted this award show for MTV in Brazil during the pandemic, which was really hard. After many months inside wearing pajamas, we wanted to have fun and go big, and Rita did a wonderful job. It’s one of my favorite fashion-related moments. There was this Ashi Studio look. It was a black dress. I was just so in love.

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    Jessica Baker

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  • Olivia Rodrigo Wore the Boot Trend That’s All Over Nordstrom Right Now

    Olivia Rodrigo Wore the Boot Trend That’s All Over Nordstrom Right Now

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    Olivia Rodrigo‘s newest outfit is the perfect embodiment of transitional dressing: Her mini skirt is clinging on to summer while her boots are welcoming fall. Photographed in London promoting her upcoming album, Rodrigo wore a Patou skirt with Marcella boots along with a By Far bag and Khaite x Oliver Peoples sunglasses. How cute is this outfit? 

    Her boots, in particular, hit on a major fall shoe trend. Knee-high styles are guaranteed to be popular the second the leaves start falling, so you might as well get a head start on the look. To help you out, I sourced some excellent pairs of knee-high boots at Nordstrom, ranging from a $200 version to a luxury designer iteration. Scroll down to shop. 

     

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    Erin Fitzpatrick

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  • Net-a-Porter’s Designer Sale Is Tantalizingly Good—Here’s What to Prioritize

    Net-a-Porter’s Designer Sale Is Tantalizingly Good—Here’s What to Prioritize

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    Some people say the winter holidays are the most wonderful time of the year, but for fashion devotees, that distinction goes to end-of-season sale time. Right now, Net-a-Porter’s sale section is truly epic, with designer pieces priced at up to 50% off. The only sticker shock here is how much of a steal you can score on these converted labels and must-have wardrobe staples. 

    Ahead, shop 19 items that we’re adding to our carts first, including one or two wish-list items, several everyday upgrades, and a few perfect party pieces that are just too good to pass up. You’ll want to check out quickly because these designer deals are flying off virtual shelves at lightning speed. 

    Happy end-of-season shopping! 

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    Drew Elovitz

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