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Tag: Flow

  • Um, You Can Buy Tarte Shape Tape (Plus Other Cult Favorites) for Under $20 RN

    Um, You Can Buy Tarte Shape Tape (Plus Other Cult Favorites) for Under $20 RN

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    It’s almost that time of year again: holiday sale shopping. For those of us who love a good deal, Black Friday and Cyber Monday sales are two things we look forward to and save up for every year. This year, Tarte is giving us an early preview of its incredible Cyber Monday sale.

    From 12 a.m. on October 15 until 3 a.m. on October 18, nearly everything on Tarte’s website is 40% off using the code CYBER at checkout. Before you have time to wonder, yes, that includes the brand’s iconic Shape Tape Concealer, Maracuja Juicy Lip Plump, Sculpt Tape Contour, and more. Most of these products now clock in at under $20 each, which is a major steal that won’t happen often. 

    After scrolling through the entire site, I’ve figured out exactly what’s worth buying during this flash sale. Keep reading for a beauty editor’s Tarte-centric shopping list—I promise you won’t be disappointed. 

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    Katie Berohn

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  • Cleo Wade Releases Her Most Personal Work Yet, and It’s a Must-Read

    Cleo Wade Releases Her Most Personal Work Yet, and It’s a Must-Read

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    “This book is the most me I’ve ever felt on a page consistently,” Cleo Wade says of her fifth published work, a collection of prose and poetry called Remember Love: Words for Tender Times. Hitting shelves October 17, Remember Love explores how we can return to the light in darker times, how we find steadiness in the midst of an ever-changing and chaotic world, how we find love again after heartbreak, and how we find strength in letting go. On the page, it is Wade at her most vulnerable, a diary of sorts. For that reason, she is feeling understandably different about this piece of work. There’s a different sense of pride—not just that she wrote a book but that she did the work on herself and could create a road map for others. And there’s a different nervousness in finally sharing it with the world. “It’s really a personal triumph for me,” she says. 

    Remember Love came to Wade at a time when she least expected it. The New York Times best-selling author, activist, and poet had released four books—including Heart Talk, Where to Begin, and the children’s book What the Road Said—in rapid succession. After wrapping up an extended book tour while pregnant and splitting her time between Los Angeles, New York, and London, she hit severe burnout. She was unsure of what her future book life looked like and told her literary agent she wanted to explore different avenues and that she’d come back to writing in five years. Shortly after, Wade bumped into postpartum depression after the birth of her first daughter. As she sat in the bathtub one night with her mind in a haze as she listened to a meditation podcast by Tara Brach, attempting to do things she knows are good for her, she heard Brach say two words: “Remember love.” A light bulb clicked on. 

    “In the way that I know people have this experience with my own work, I had something snap in me,” Wade says. “It didn’t heal my postpartum depression, but I was in this fog, and it just gave me this bubble of clarity where I could witness myself for two minutes and be like, ‘Oh, whatever I think I’m doing, I need to change what my strategy is around getting through this.’ ‘Remember love’ ended up being the mantra that helped me because I was able to notice how love was not manifesting for myself. … I heard myself beating up myself, and I couldn’t hear that before because I was caught being that voice. There was almost this new thing that came, and that was to remember love. Can I be nice to myself? Could I be gentle? Could I look to this bottom place as a foundational starting point to change my life and my viewpoint? I got a Post-it note, and I wrote ‘Please remember love’ on it. I put it on the top of a board, and I started mapping this book from it.”

    Wade went straight into reflection mode, recalling all of her life moments where it would have helped to remember love at the time. She went through experiences of personal heartbreak, the times she observed her friends go through things, the best advice she’d received from friends, and anything that she thought could be helpful to someone else. I describe this book as I went into the darkest rooms of my personal self or history and retraced my steps to how I found a light within to relight the room, refind myself, rebuild life in some way,” Wade says. 

    A few weeks before the release, we caught up with Wade to talk about the scary process of writing Remember Love, the idea that love is our birthright, and creating the ultimate community on tour.

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    Jessica Baker

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  • 18 Cardigans From H&M and Zara That’ll Sell Out Before November

    18 Cardigans From H&M and Zara That’ll Sell Out Before November

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    If you’ve been counting down the days until sweater weather since the first day of summer, then you’re in luck: It’s finally here! 

    With temperatures on the East Coast reaching daily highs of 60ºF or less, choosing which cozy knit to wear is the toughest decision we have to make before breakfast. And in addition to the collection of cardigans we’ve amassed over the years, there are an array of new designs that have crossed our radar recently. 

    So we did what any professional shopper would do and handpicked the very best cardigans from two of our favorite affordable retailers, H&M and Zara. From varsity-inspired designs to pretty patterns, fuzzy fabrics, and fabulous buttons, there’s certainly a cardigan or two ahead with your name on it. But don’t debate too long—we have a feeling these on-trend styles will sell out sooner than you can say “sweater weather.” 

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    Drew Elovitz

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  • We’re 99% Sure We Know Taylor Swift’s Date-Proof Red Lipstick

    We’re 99% Sure We Know Taylor Swift’s Date-Proof Red Lipstick

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    There’s a school of thought that I simply can’t subscribe to: the idea that you should never wear red lipstick on a date. As a red-lipstick devotee, I will wear red lipstick for any situation, including and not limited to a date. I do see the predicament, however—red lipstick is a bold choice, and it may not be ideal to end up with it smeared all over your (or your date’s) face. 

    At least one person agrees with me—Taylor Swift. This weekend, Swift and rumored boyfriend Travis Kelce stepped out for date night in New York City. For their Saturday-night date, Swift went with her signature red lipstick. If you were one of the many people in various comment sections talking about how you could never wear red lipstick on a date, I get it. 

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    Katie Berohn

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  • Meet Eliza Blank: The CEO and Founder of Plant Empire The Sill

    Meet Eliza Blank: The CEO and Founder of Plant Empire The Sill

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    In a world where we’re constantly seeking ways to bring nature indoors, Eliza Blank, the founder and CEO of The Sill, has managed to turn her passion for plants into a thriving business. The Sill, a direct-to-consumer houseplant company, is on a mission to make everyone a “plant person” and infuse indoor environments with the benefits of lush greenery. 

    Blank’s love affair with plants was deeply rooted in her upbringing. Inspired by her mother’s green thumb and the lush gardens that filled her childhood home, Blank developed a profound appreciation for the natural world. However, as a young adult living in a tiny New York City apartment, she encountered a common challenge: finding the perfect plants to thrive in limited indoor spaces. This ultimately sparked the initial idea for The Sill while Blank was still in college. 

    In 2012, Blank decided to take the leap and turn her plant-focused dream into a reality. To start her venture, she launched a Kickstarter campaign, which successfully raised $12,000, providing her with the initial capital needed to embark on her entrepreneurial journey. In the early days of The Sill, Blank took a hands-on approach; she personally sourced, potted, and hand-delivered plants to clients in the bustling metropolis of New York City. It was a labor of love, a testament to her dedication to bringing the beauty and benefits of plants to city dwellers.

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    Adrienne Faurote

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  • Can’t Eat, Can’t Sleep, Can’t Think About Anything But These J.Crew Sale Items

    Can’t Eat, Can’t Sleep, Can’t Think About Anything But These J.Crew Sale Items

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    While we’re just now getting into the end-of-year fall season in New York City, there’s one thing most of our editors haven’t neglected to do once September rolled around: begin thinking about our fall and winter wardrobes. With every change in season comes a changing wardrobe, and naturally, with the amount of trends coming and going one year to the next, it’s only fair to set our sights on picking up a few pieces here and there— especially if they’re on heavy discount. One especially enticing round of discounts stems from our personal go-to for summertime staples, J.Crew, but this year, you won’t have to wait until the long weekend to get in on the action. In fact, you can start shopping the brand’s current selection of linen pants, silk slips, and poplin button-down shirts at a reduced price right this second. 

    Thanks to J.Crew’s can’t-miss mid-season sale, items are coming in hot at up to 50% off—with some favorites being further discounted an additional 60% off when you use code SHOPSALE. Given the sheer quantity of buy-worthy items on the site right now, I went through all its contents and pulled out the best of the best pieces from the sale. Scroll down to get started. 

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    Ana Escalante

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  • I Should Gate-Keep This Brand On Nordy, But I Won’t—23 Finds You’ll Thank Me For

    I Should Gate-Keep This Brand On Nordy, But I Won’t—23 Finds You’ll Thank Me For

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    Given how many stories we publish daily, it’s essential that we as editors know our way around all of the big retailers. We each have our own unique time-saving techniques for filtering through thousands of items, allowing us to produce all of the content you see on Who What Wear. My personal go-to method for sifting through product-packed online stores is to focus on brand discovery and then hit up all of the chicest, most relevant brands first. That way, I never have to go through tens of thousands of options. I only really see what I already know will be good.

    For a store like Nordstrom, this is especially critical since new items are being added all the time and the sheer volume of pieces is astronomical. The one brand I always type into the search bar first when I’m writing anything having to do with luxe-in-looks-but-not-in-price finds? Sophie Rue. Somehow, the brand, which is also sold on Revolve and keeps prices mostly between $80 and $400, doesn’t get a ton of attention. Hopefully, after you scroll through all of the newest items on Nordstrom from the brand, that won’t be the case any longer.

    Scroll down to shop 23 new fall arrivals from my favorite affordable brand at Nordstrom.

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    Eliza Huber

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  • A Sale At Saks? Say Less—28 Finds I Was Shocked to Find In the Discount Bin

    A Sale At Saks? Say Less—28 Finds I Was Shocked to Find In the Discount Bin

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    At the end of a long work week, there really isn’t anything better in my opinion than sitting down and scrolling through a sale that you really don’t have to scroll that far into to find some not-so-hidden gems. Well, apparently Saks read my mind, because right now, the luxury retailer’s having a flash sale, and unlike so many sales that set expectations sky high but don’t totally deliver, this one houses hit after hit.

    The markdown event, called the Fashion Flash sale, consists of designer and contemporary items from brands like Helmut Lang and Tory Burch as well as Jacquemus, Proenza Schouler, and Khaite, all of which are up to 70% off right now through Sunday. They weren’t kidding when they called it a flash sale. So, to save you time but still ensure that you get the opportunity to shop off the work week, I went ahead and rounded up 28 of the best picks from the bunch. Scroll down to see what made the cut. 

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    Eliza Huber

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  • Jennifer Lopez Just Wore the Best Sweater-and-Jeans Outfit for October

    Jennifer Lopez Just Wore the Best Sweater-and-Jeans Outfit for October

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    Leave it to Jennifer Lopez to introduce a new hue into the fall color palette and make us rethink our entire autumn wardrobes. 

    The superstar was spotted shopping in Los Angeles with husband Ben Affleck wearing a minty-green cropped cardigan, baggy blue jeans, and a white tank. Her A+ accessories, including her Valentino small Rockstud purse and Brunello Cucinelli canvas-and-suede boots, helped to elevate the everyday outfit, while a pair of pink hexagon Chloé sunglasses kept the look feeling fun.

    With our hearts set on re-creating this breezy fall outfit, we scoured the web for more affordable ways to get J.Lo’s latest laid-back look. Ahead, shop cute cardis, wide-leg jeans, and an array of excellent accessories that can be worn anywhere from the bustling city streets to countryside escapes like apple orchards or pumpkin patches. 

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    Drew Elovitz

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  • The Best Red Sweaters in Existence Right Now

    The Best Red Sweaters in Existence Right Now

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    I hate to sound like a broken record, but red is truly the color of the season. It was all over the fall 2023 runways and was quickly adopted by the fashion set. We’ve already done a few generalized shopping roundups to inspire you to wear red, but today I’m laser-focused on one specific item: sweaters. I spent a considerable amount of time sifting through our readers’ favorite brands, such as H&M, & Other Stories, Mango, Maje, Ralph Lauren, and more. The result? A list of the very best red sweaters for women on the market right now.

    My selection includes a variety of cardigans, striped crew-necks, short sleeves, long sleeves, collared sweaters, and one very special piece that Princess Diana once owned. Scroll down to shop the best red sweaters for fall and winter, according to a fashion editor. 

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    Erin Fitzpatrick

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  • Lila Moss Just Wore the #1 Boot Trend of the Season

    Lila Moss Just Wore the #1 Boot Trend of the Season

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    Whether you call them moto boots or biker boots, there’s no denying the shoe style’s popularity right now. My colleague recently declared that the trend will make any outfit look cooler—an assertion I fully stand behind. So when I saw Lila Moss wearing moto boots with Réalisation’s Leila Dress ($195), I knew I had to share.

    Photographed in New York City, Moss’s outfit is a perfect example of transitional dressing: Her dress screams summer, but her boots are 100% fall. It’s always tricky to dress in between seasons when the weather can fluctuate drastically, but I’ll be copying Moss and busting out my favorite pair of moto boots ASAP. Scroll down to see Lila Moss’s newest outfit and shop the shoe trend from H&M, Reformation, Tory Burch, and more. 

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    Erin Fitzpatrick

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  • Almost Everything on Everlane Is on Sale—These Are the 23 Basics I’m Buying ASAP

    Almost Everything on Everlane Is on Sale—These Are the 23 Basics I’m Buying ASAP

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    Remember when Everlane first came to be, and it had like 10 items? Yeah, times have changed. The Everlane Friends & Family sale just launched and it’s over 400 items deep, all of which are marked down by 25% through October 15. I’ve actually been shopping for basics at Everlane since I purchased my first item, the Box-Cut Tee (back when it was one of approximately ten items that the brand made). Ever since then, I’ve been a fan of its sweaters, T-shirts, outerwear, leggings, and so on. The prices are already quite affordable (especially for the quality), so at 25% off, you’re really getting some deals. Consider it the perfect time to stock up.

    I scrolled through the hundreds of Everlane sale items so you don’t have to and concluded that these 23 finds are 100% worth adding to your cart. I personally can vouch for some of them, as I own and wear them on repeat, and the rest I’d buy in a heartbeat. Scroll on to shop my favorite basics from Everlane that I can guarantee you’ll wear over and over (with great satisfaction knowing you got them for 25% less).

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    Allyson Payer

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  • I Just Found 19 Off-the-Shoulder Tops to Mimic Meghan Markle’s—Thank Me Later

    I Just Found 19 Off-the-Shoulder Tops to Mimic Meghan Markle’s—Thank Me Later

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    There aren’t a lot of clothing items that if you put them on Meghan Markle, won’t look incredible. Really, I’m not sure if there are any at all. But, as someone who’s studied her style from the Suits days until now, I can tell you that there are some pieces that stand out amongst the rest as being especially chic and memorable. One such example just made its debut this week, and already, I’m convinced that it’ll go down as the centerpiece of one of the humanitarian’s best outfits yet. 

    On Tuesday, Markle, along with Prince Harry, spoke on a panel in New York City called the Parents’ Summit: Mental Wellness in the Digital Age, which The Archewell Foundation, the couple’s charitable organization, put on with Project Healthy Minds for World Mental Health Day. For the speaking engagement, Markle chose one of the minimalist shades that she wears best, ivory, in the form of an off-the-shoulder Altuzarra blazer that she then paired with matching tailored trousers from the NYC-based brand and her go-to Aquazzura pumps. 

    Across fashion, off-the-shoulder silhouettes have been gaining momentum as the chic older sister to a basic tee, tank, or in this case, blazer. It adds a touch of sexiness while also maintaining an undeniable air of elegance and sophistication. So, it’s really no wonder why I and everyone else I’ve shown the below photo to have been equally obsessed with Markle’s look for the event. Sadly, her exact Altuzarra blazer already sold out (big surprise there), but there are plenty of equally alluring alternatives on the market, all of which are conveniently located below. Scroll down to see Markle’s look for the panel and shop the off-the-shoulder trend that’s taking over fashion right now. 

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    Eliza Huber

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  • This “Cherry Mocha” Nail Polish Is Officially TikTok’s Favorite Fall Shade

    This “Cherry Mocha” Nail Polish Is Officially TikTok’s Favorite Fall Shade

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    Here it is—the nail polish that gave this TikTok trend its name and inspired it from the start. The shade is equal parts red and purple in a brown base. So, in other words, it’s a classic fall manicure color. It’s dark and rich, just as we’d expect a cherry mocha to taste. 

    Be aware that this is a gel nail polish, so it needs to be cured with a UV lamp and used alongside a gel top coat. Luckily, the latter is included as part of the set. If applied correctly, it promises chip-free, high-shine color for up to three weeks. When you’re ready to remove it, simply soak your nails in nail polish remover for 10-15 minutes. 

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    Kaitlyn McLintock

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  • The Cutest Sweaters at J.Crew, According to a Fashion Editor

    The Cutest Sweaters at J.Crew, According to a Fashion Editor

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    I make a lot of SNL references in daily life, but one of my favorite bits to call upon is the one about the sweater weather with Amy Poehler and Maya Rudolph. It’s a banger every single fall without fail. The second the leaves start to fall and the air turns crispy, I’m always thrilled to bust out my favorite sweaters. Or, you know, buy a couple of new ones!

    One of my favorite places to buy sweaters is J.Crew. They have a healthy mix of cashmere and cotton fabrics along with crewneck, V-neck, and cardigan silhouettes. I strongly suggest dipping your toes into the color trend of the moment: red. But if you’re more of a neutrals lover, that’s okay too. There are plenty of sweaters in camel, white, black, and other classic hues. Scroll down to shop my favorite J.Crew sweaters for fall and winter 2023.

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    Erin Fitzpatrick

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  • Princess Kate’s New Jeans Are Still in Stock—What Are You Waiting For?

    Princess Kate’s New Jeans Are Still in Stock—What Are You Waiting For?

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    To mark World Mental Health Day, Kate Middleton and Prince William traveled to Marlow, England, to attend a workshop designed to help young athletes with their mental health. For the occasion, the Princess of Wales wore a bright-blue Zara blazer, a Lauren Ralph Lauren shirt, Mother jeans, and Veja sneakers.

    Her blazer is sadly already sold out, but her jeans are still available—for now. She wore Mother The Dazzler Mid-Rise Straight-Leg Jeans ($240), which are currently fully stocked at Net-a-PorterShopbop, and Revolve. The sleek and simple jeans are a great compromise between skinny jeans and oh-so-trendy wide-leg jeans. Scroll down to see how Kate Middleton styled them, and shop her exact pair of jeans for yourself. 

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    Erin Fitzpatrick

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  • Hailey Bieber Wore This Buzzy Boot Trend With Just a Sweater

    Hailey Bieber Wore This Buzzy Boot Trend With Just a Sweater

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    Hailey Bieber’s date night style is as enviable as it gets. No matter what vibe she’s going for on any given night on the town, she looks cool and effortless—including when she appears to possibly have forgotten her pants. That was a joke, of course, as pantsless outfits are a trend that celebrities, in particular, love. And the boots she chose for the night actually made the trend a bit more wearable.

    Bieber’s outfit consisted of an oversized black Acne Studios sweater and a pair of Coperni Western boots. Western boots are one of the biggest boot trends of the season—especially elevated knee-high pairs, so it’s hardly surprising that the always trend-forward Bieber is wearing them. The boots grounded the no-pants outfit, giving it more of low-key, cool-girl look than heels would’ve.

    Pantsless outfit or not, I’m fully convinced that I need a pair of knee-high Western boots STAT. Scroll on to see Bieber’s date night look and shop a few of the pairs of chic Western boots I’m deciding between.

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    Allyson Payer

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  • Taylor Swift Just Wore a Full-On Ball Gown on the Red Carpet

    Taylor Swift Just Wore a Full-On Ball Gown on the Red Carpet

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    If you’re like me and didn’t score tickets to Taylor Swift‘s much-lauded Eras Tour, her concert film is the next best thing. Showing at AMC theaters worldwide, the movie was filmed during Swift’s Los Angeles shows at SoFi Stadium back in August. Tonight, she celebrated the premiere with a glitzy red carpet event at The Grove in L.A., where she wore a full-on ball gown. 

    Her blue Oscar de la Renta gown positively popped against the bright red carpet. No doubt the color was an homage to her latest album re-recording: 1989 (Taylor’s Version). The floral embroidery and unique cutouts ensured all eyes were on Swift—not that her fans would be looking anywhere else! Scroll down to see what she wore to the L.A. premiere of Taylor Swift: The Eras Tour movie.

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    Erin Fitzpatrick

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  • Don’t Sleep on Reformation’s Excellent Shoe Selection—13 Pairs I’m Prioritizing

    Don’t Sleep on Reformation’s Excellent Shoe Selection—13 Pairs I’m Prioritizing

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    Reformation is perhaps best known for its signature floral dresses, but the brand offers so much more than just pretty frocks. Reformation also excels in other categories such as denim, outerwear, and bags, but right now, I want to specifically focus on its shoe selection. Why? Because it’s highly underrated and exceedingly stylish right now. 

    No matter what shoe style you’re interested in buying for fall, Reformation has an option for you. Trendy styles include mesh ballet flats and moto boots, while more classic silhouettes include sleek ankle boots and slingback heels. I’m also in love with Reformation’s knee-high boots, strappy flats, and more. Scroll down to shop all of my favorite Reformation shoes for fall 2023. 

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    Erin Fitzpatrick

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  • Jennifer Lopez’s Drop-Waist Dress Is Going Viral on Instagram Right Now

    Jennifer Lopez’s Drop-Waist Dress Is Going Viral on Instagram Right Now

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    It’s officially autumn, but Jennifer Lopez isn’t ready to say so long to summer. The singer attended the Daytime Beauty Awards wearing a white Bach Mai dress with a plunging neckline and bright pink flowers, with coordinating Femme Donatella stiletto sandals and a matching clutch. 

    Mrs. Affleck wore this Barbie pink hue to present celebrity trainer, Tracy Anderson, with an award for Outstanding Achievement in Fitness. It’s a bold look, not only for this time of year but also for the singer who tends to favor more muted tones on the color spectrum as of late. 

    If you love J.Lo’s look as much as we do, then you’re in luck: We’ve found several pink and white floral dresses still available to shop this season, plus a few pairs of matching pumps and purses. Don’t forget to complete the look with a swipe of fierce, hot-pink lipstick—after all, a bold lip is always in season. 

     

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    Drew Elovitz

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