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  • SoftBank stays in as Meesho $606M IPO becomes India’s first major e-commerce listing | TechCrunch

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    Meesho, an Indian e-commerce rival to Amazon and Walmart-owned Flipkart, is set to launch a roughly $606 million IPO marked by token sell-downs from early backers and no sales from big names such as SoftBank and Prosus, signalling investor conviction in India’s booming online retail market at a time when tech shareholders globally have been cashing out at listings.

    The ten-year-old startup plans to price its shares at ₹105–111 each, raising ₹42.50 billion (about $475 million) in fresh capital and a small remainder through secondary sales, giving Meesho a post-issue valuation of roughly ₹501 billion (around $5.60 billion). The startup was last valued at about $5 billion in the private markets in 2021.

    Meesho is set to become the first major horizontal e-commerce platform in India to go public, with rival Flipkart expected to pursue an IPO next year and Amazon reportedly exploring a potential spin-off of its India operations, potentially for a future listing.

    Some of Meesho’s early shareholders are selling in the IPO, with Elevation Capital offloading just over 4% of its stake, Sequoia Capital spin-off Peak XV Partners selling around 3%, and Y Combinator trimming about 14%, per the prospectus (PDF). Larger backers — including SoftBank, Prosus, and Fidelity — are not selling any shares.

    Meesho’s offer-for-sale portion has been cut by about 40% from the draft prospectus filed in October to 105.5 million shares, worth ₹11.7 billion (roughly $131 million) at the top of the price band. The co-founders, Vidit Aatrey and Sanjeev Kumar, are, however, selling more than they had planned in the draft prospectus, with their combined offer rising to 32 million shares from about 23.5 million earlier, helping make up for reduced participation from other shareholders.

    Founded in 2015, Meesho began as a social commerce platform that targeted first-time online shoppers through WhatsApp before evolving into a full-fledged marketplace. It has since carved out a fast-growing niche with a low-cost model tailored to India’s price-sensitive consumers and small merchants — an approach that has increasingly pressured larger rivals Amazon and Flipkart. The Bengaluru-based company uses a commission-light model, earning primarily from logistics fees, advertising, and other services, while charging commissions on products sold through its separate Meesho Mall channel.

    Meesho reported revenue from operations of ₹55.78 billion (about $624.0 million) for the six months ended September 30, up from ₹43.11 billion (around $482.0 million) a year earlier, per its prospectus. Net merchandise value rose 44% year-over-year to ₹191.94 billion (roughly $2.15 billion). However, its losses widened, with Meesho posting a restated loss before tax of ₹4.33 billion (around $48.4 million) for the September 2025 half-year, compared with ₹0.24 billion (about $2.7 million) a year earlier.

    In the last 12 months, Meesho recorded 234.20 million transacting users — unique consumers who purchased at least one product on the platform. Over the same period, the company had 706,471 annual transacting sellers, defined as sellers who received at least one order in the year.

    Meesho also uses a sprawling creator network for product discovery, with more than 50,000 active content creators generating at least one placed order through their content over the past year.

    “Many Indians are only experiencing e-commerce for the first time on Meesho, and much like the rest of us, over the next decade, they will buy more and more things and more and more frequently on this platform,” Mohit Bhatnagar, managing director at Peak XV Partners, told TechCrunch. “That’s why long-term conviction is the reason to hold on to as much of our stake as we can hold on to.”

    Peak XV — which first invested in Meesho in 2018 during its Sequoia Capital India era and holds about 13% across its two vehicles — is selling around 17.38 million shares in the IPO.

    Meesho has positioned itself as a value-focused platform — unlike Amazon and Flipkart, which it sees as convenience-led players. In that respect, the company compares itself with other value-driven marketplaces such as Pinduoduo in China, Shopee in Southeast Asia, and Mercado Libre in Latin America.

    “If you look at the value-focused bucket, here, you are trying to appeal to mass market consumers selling all kinds of products and categories in a marketplace business model, which tends to be asset light,” Aatrey told reporters during Meesho’s press conference on Friday. “And the reason people come back is because they want access to more and more selection with the affordability value proposition.”

    Meesho also sees the IPO improving its ability to attract talent and strengthening confidence across its wider ecosystem, CFO Dhiresh Bansal told TechCrunch. He said a public listing boosts the company’s brand with job candidates — including those coming from big tech firms — and has a positive knock-on effect on consumers, sellers and logistics partners by reinforcing Meesho’s governance standards.

    The IPO will open for public subscription on December 3, with the anchor book scheduled for December 2. About 75% of the offer is reserved for qualified institutional buyers, 10% for retail investors and 15% for non-institutional investors.

    SoftBank did not respond to a request for comment.

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    Jagmeet Singh

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  • India’s gig workers win legal status, but access to social security remains elusive | TechCrunch

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    India has granted legal status to millions of gig and platform workers under its newly implemented labor laws, marking a milestone for the country’s delivery, ride-hailing and e-commerce workforce — yet with benefits still unclear and platforms beginning to assess their obligations, access to social security remains out of reach.

    The recognition stems from the Code on Social Security — one of four labor laws the Indian government brought into effect on Friday — more than five years after the parliament first passed them in 2020. It is the only part of the new framework that addresses gig and platform workers, as the remaining three codes — covering wages, industrial relations, and workplace safety — do not extend minimum earnings, employment protections or working-condition guarantees to this rapidly expanding workforce.

    India has one of the world’s largest and fastest-growing gig economies, with industry estimates suggesting that more than 12 million people deliver food, drive ride-hailing cabs, sort e-commerce packages, and perform other on-demand services for digital platforms. The sector has become a critical source of employment, especially for young and migrant workers shut out of formal job markets, and is projected to expand further as companies scale logistics, retail, and hyperlocal delivery.

    Companies from Amazon and Walmart-owned Flipkart to Indian quick-delivery apps such as Swiggy, Eternal’s Blinkit, and Zepto, as well as ride-hailing firms including Uber, Ola, and Rapido, rely on gig workers to run their businesses in the South Asian nation — the world’s second-largest internet and smartphone market after China. Yet despite powering some of India’s most valuable tech businesses, most gig workers operate outside traditional labor protections and lack access to basic social security.

    The newly implemented labor laws are intended to change that, by defining gig and platform workers in statute and requiring aggregators, such as food-delivery and ride-hailing platforms, to contribute 1–2% of their annual revenue (capped at 5% of payments made to such workers) to a government-managed social security fund. But the details remain murky: what exact benefits will actually be offered, how workers will access them, and how contributions will be tracked across multiple platforms, and when payouts will begin all remain unclear, raising concerns that meaningful protections may take years to materialize.

    A Zomato delivery boy moves through New DelhiImage Credits:Nasir Kachroo/NurPhoto / Getty Images

    The Code on Social Security creates a legal framework for gig workers to be covered under schemes such as the Employees’ State Insurance, provident fund, and government-backed insurance. However, the extent of these benefits — including eligibility, contribution levels, and delivery mechanisms — remains unclear and will depend on future rules and scheme notifications.

    A key part of the framework is the creation of Social Security Boards at both the central and state levels, tasked with designing and overseeing welfare schemes for gig and platform workers. The central board must include five representatives of gig and platform workers and five representatives of aggregators, all nominated by the government, alongside senior officials, experts, and state representatives, per the Code. But there is little clarity on how decisions will be made, how much influence worker representatives will actually have, or who will ultimately control decisions on funding and benefit delivery.

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    “We need to wait and see what exactly is in the government’s mind when it comes to implementing the four Codes, and what it hopes to do for gig workers,” said Balaji Parthasarathy, a professor at IIIT Bangalore and principal investigator of the Fairwork India project. “And then we also have to see what the states translate on the ground.”

    Parthasarathy noted that because labor policy in India is shared between the federal and state governments — listed in the “concurrent list” of the Indian Constitution — state governments are responsible for designing, notifying, and administering many of the schemes needed to make the Code on Social Security operational for gig workers.

    That raises the possibility of uneven access, as some states move quickly to establish social security boards and roll out mechanisms, while others delay or deprioritize the effort due to political or fiscal constraints. Recent examples — such as Rajasthan’s stalled legislation after it was passed in 2023, and Karnataka’s Gig Workers Act, which was implemented soon after clearing the state assembly — underscore how workers’ protections may ultimately depend on where they live rather than the law itself.

    Platform companies have publicly welcomed the reform, but are still largely evaluating what it will require of them. An Amazon India spokesperson told TechCrunch the company supports the Indian government’s intent behind the labor overhaul and is evaluating the changes it will need to introduce. A spokesperson for Zepto said the company welcomes the new labor codes as “a big step toward clearer, simpler rules that protect workers while supporting ease of doing business,” adding that the changes will help strengthen social security for its delivery partners without undermining the flexibility that quick-commerce operations rely on.

    Food delivery firm Eternal, formerly known as Zomato, said in a stock exchange filing that the Social Security Code is a step toward more uniform rules and that it does not expect the financial impact to threaten its long-term business.

    Nonetheless, Aprajita Rana, a partner at corporate law firm AZB & Partners, said the change “will naturally have a financial impact” on India’s e-commerce sector, as worker contributions are now being formalized. It will also create new compliance obligations, requiring companies to ensure all workers in their networks are registered with the government-managed fund, determine whether individuals are associated with multiple aggregators and how to avoid duplicative benefits, and set up internal grievance mechanisms.

    “While the law has the right intent, gig worker structures in India are quite novel, and practical challenges in compliance will emerge as the law takes force,” Rana told TechCrunch.

    One of the biggest hurdles for gig workers seeking benefits under the newly implemented law will be registering on the Indian government’s E-Shram portal, launched in 2021 as a national database of unorganized workers. The portal had registered more than 300,000 platform workers as of the end of August, even though the government estimates India’s gig workforce at around 10 million. Trade unions, including the Indian Federation of App-Based Transport Workers (IFAT), which has more than 70,000 members, are working to help gig workers enroll so they can access the benefits.

    Ambika Tandon, a PhD candidate at the University of Cambridge and an affiliate of the national trade union Centre of Indian Trade Unions (CITU), said registering on the portal could mean lost wages for gig workers, since they would have to take time off to fill in required details.

    “These workers work for 16 hours a day,” she told TechCrunch. “They don’t have time to go and register themselves on the government portal.”

    CITU is also among the ten major Indian trade unions calling for the withdrawal of the new labor laws, ahead of nationwide protests planned for Wednesday.

    The benefits of registering on the E-Shram portal are not compelling for many gig workers, Tandon noted, because the law does not address more immediate concerns such as fluctuating earnings, account suspensions, and sudden termination of accounts — issues that workers say matter far more right now than access to insurance or provident fund benefits.

    Trade unions often organize strikes to push platforms to address these concerns directly. However, such actions can disrupt everyone involved, including consumers, and put workers at further risk, as they are not paid while striking and may even face termination for participating.

    Swiggy strike
    Swiggy workers protested in Kolkata in 2023Image Credits:NurPhoto / Contributor / Getty Images

    “While the social security rules have now been put in place, we demand a minimum wage and an employer–employee relationship for gig and platform workers, which are yet to be set by the government,” said Shaik Salauddin, founder president of the Telangana Gig and Platform Workers Union (TGPWU), which has more than 10,000 members in the southern state of Telangana, and national general secretary of IFAT. “We urge the government to obtain data from aggregators and secure their monetary contributions to the fund to start offering benefits to workers.”

    There is a broader debate over whether gig workers should be treated as employees — a question the new labor laws do not address. The Social Security Code defines gig and platform workers as a separate category, rather than extending them the rights and protections that come with employee status. In contrast, courts and regulators in markets such as the U.K., Spain, and New Zealand have moved toward recognizing platform workers as employees or “workers,” entitled to minimum wages, paid leave, and other benefits. In some U.S. jurisdictions, regulators and courts have pushed for platform workers to be treated as employees or similarly protected workers, though many ride-hail and delivery drivers remain classified as independent contractors.

    “With this law, the Indian government has settled this debate by saying that these gig workers do not sit within the ambit of employment or other protections,” Tandon said.

    The Indian labor ministry did not respond to a request for comment.

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    Jagmeet Singh

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  • Flipkart’s Super.money teams up with Kotak811 to make India’s free UPI payments pay | TechCrunch

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    India’s free digital payments revolution has upended how money moves — but not how fintechs make it. Now, Flipkart’s fintech arm Super.money is partnering with Kotak811, the digital offering of one of India’s top commercial banks, Kotak Mahindra Bank, to change that, bundling UPI payments, savings, and secured credit into a single account aimed at turning usage into profit.

    The partnership aims to issue about 2 million secured credit cards in the next 12 months — roughly 60 percent to first-time borrowers — and 5 million within 2 years. Super.money, which already serves 10 million active users, expects the Kotak alliance to contribute around 10 percent of its revenue next year as it works toward profitability by 2026, chief executive Prakash Sikaria said in an interview.

    India’s Unified Payments Interface (UPI), backed by the Indian government, has made instant bank transfers free and ubiquitous, processing more than 19 billion transactions a month. That success, though, has left little room for fintechs to profit, since regulators, including the Indian finance ministry, do not allow the merchant fees that typically fund rewards and credit programs. Super.money’s bet — using a secured card and savings account to reintroduce incentives — offers a template for building viable business models atop no-fee payment systems.

    “We do UPI not to solve the pure payment use case,” Sikaria told TechCrunch. “We do UPI to build an interesting cross-financial services play where we are acquiring and retaining customers with the UPI.”

    Launched in June 2024 as Walmart-owned Flipkart’s latest fintech venture after spinning off PhonePe in 2023, Super.money is already generating about $3 million in monthly revenue, with an annualized run rate of roughly $36 million, the executive said.

    The fintech app has emerged as one of India’s top five UPI platforms in recent months, processing more than 200 million transactions a month for four straight months through August, per the National Payments Corporation of India, the federal body that manages the system.

    Around 80% of Super.money’s revenue comes from personal loans, 10% from credit cards, and the remaining 10% from payment products such as bill payments and recharges. The fintech says it retains roughly 85% of users, with 60–70% of its transactions coming from customers under 30.

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    Sikaria noted that Super.money’s business model rests on two monetization engines. “The first is the financial-services engine — personal loans, cards, deposits, and similar products — and the second is commerce,” he said. “Our idea is to bring a Klarna-style’ pay-in-three’ model on top of commerce, creating a financial overlay that lets customers buy now and pay later within the Super.money ecosystem.”

    The partnership with Kotak Mahindra Bank, India’s fourth-largest lender by market capitalization, gives Super.money access to a large, regulated banking infrastructure. It follows an earlier tie-up with Utkarsh Small Finance Bank to specifically offer secured cards through its platform, marking the fintech’s move into mainstream retail banking.

    The collaboration introduces what the companies call a “3 in 1 Super Account,” combining a savings account, UPI payments, and a fixed-deposit-backed secured credit card aimed at expanding credit access for first-time borrowers.

    Image Credits:Super.money

    To open a 3-in-1 Super Account, users need to make a fixed deposit of at least ₹1,000 (about $11). The account earns interest on the deposit and offers a cashback on every transaction. It also includes a UPI-on-credit feature — a credit line backed by the deposit that does not require any income proof.

    Sikaria told TechCrunch that secured cards were chosen as the anchor product because they fit within India’s zero-fee UPI system while still allowing the rewards and cashbacks that the platform was never designed to support.

    “Our focus is to bring in users who have a higher propensity to engage with our products,” he said. “UPI happens to be the core engagement and acquisition hook, but for people who don’t want to engage in financial services or other products that we launched, we do not want to serve them from a UPI or payment perspective.”

    The partnership with Kotak Mahindra Bank comes soon after Super.money teamed up with SoftBank-backed Juspay to launch a one-click checkout experience for online merchants, aimed primarily at direct-to-consumer brands.

    About 1,000 merchants already use the solution, and Super.money plans to expand that network through partnerships with more D2C players and other companies within the Flipkart group, Sikaria said.

    The secured card earns merchant discount revenue on transactions, and that funds the cashback, Sikaria said. “Obviously, there is a standard acquisition fee to the partner bank that we charge to the bank, so that comes as a monetization for us as well,” he added.

    Super.money plans to issue about 200,000 secured cards a month under its partnership with Kotak before expanding to other banks, Sikaria said.

    So far, Flipkart has invested about $50 million in Super.money to kick off its operations. As the business scales, the fintech plans to raise additional capital — possibly from external investors as well.

    “We need more capital for at least a couple of years,” Sikaria said. “Very soon, we’ll start formulating our capital-raise strategy.”

    He declined to say whether the next round would come from Flipkart or outside investors but noted that Super.money is receiving inbound interest from “a lot of investors.”

    In the meantime, Sikaria said the company is keeping its cash burn low, describing its current monthly burn as a “low single-digit million number” without providing specifics.

    He added that Super.money is deliberately focusing on India’s top 10 to 30 million users, rather than competing with mass-market payment players such as Google Pay or PhonePe that target hundreds of millions.

    “What we want to do is build a formidable secured card franchise with a profitable P&L — for us, the bank, and our customers as well,” Sikaria said.

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  • Flipkart’s Super.money quietly partners with troubled Juspay as it expands its reach | TechCrunch

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    Super.money, a financial service platform spun off last year by Walmart-owned Flipkart, has quietly partnered with payments infrastructure firm Juspay as it expands into direct-to-consumer (D2C) checkout and targets $100 million in annual revenue by 2026.

    The partnership comes as Juspay works to rebuild momentum after facing pushback from major payment companies earlier this year — a dispute that complicated its fundraising efforts.

    Last week, Super.money launched its D2C checkout product, Super.money Breeze, which promises merchants a one-click checkout experience and aims to speed up online purchases by removing one-time passwords and repeated logins. The company did not disclose any technology partners, but TechCrunch has learned that Juspay is powering the payments infrastructure for Super.money’s latest offering.

    The move could help Super.money reach new customers and build visibility among D2C brands — expanding its presence beyond Flipkart’s existing user base and making the brand more familiar to online shoppers. While Super.money already benefits from Flipkart’s distribution, the checkout product signals an effort to establish a stand-alone identity in the broader e-commerce ecosystem.

    The partnership is even more significant for Juspay, which has been working to regain ground with Indian merchants. The SoftBank-backed company lost a number of them after payment gateways, including Razorpay and Cashfree Payments, moved away from Juspay in January, urging merchants to adopt their in-house payment processing tools instead. The fallout affected Juspay’s fundraising efforts, with its most recent round coming in at $60 million, down from earlier expectations of around $100 million, people familiar with the matter told TechCrunch.

    Juspay was once a preferred back-end partner for payment aggregators, helping them reduce transaction failures through its payment routing platform. The company counts Amazon as a long-standing client and received a payment aggregator license from the Reserve Bank of India last year. But as competition intensifies in India’s digital payments space, players like Razorpay, Cashfree, and Flipkart spinoff PhonePe have begun limiting their own reliance on third-party providers, opting instead to deepen their direct relationships with merchants.

    Super.money’s decision to partner with Juspay runs counter to a broader trend of payment players building and controlling their own infrastructure. But for a young fintech still expanding its reach beyond Flipkart, the move offers a shortcut to D2C integrations without having to build full-stack payment capabilities from scratch. It also signals Super.money’s intent to delve deeper into consumer transactions and increase payments through its platform.

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    Launched as a payment app in June 2024, more than a year after Flipkart formally separated from PhonePe, Super.money has since become one of India’s top five UPI (Unified Payments Interface) apps by transaction volume. UPI is India’s government-backed instant payment system. The app processed over 200 million transactions per month for four consecutive months through August, per data from the National Payments Corporation of India, the federal body that manages the UPI system.

    Image Credits:Jagmeet Singh / TechCrunch

    In recent months, Super.money has surpassed large private banks like Axis Bank and ICICI Bank, as well as fintech players, including Amazon Pay and CRED, to climb the UPI rankings — a significant feat for a newly launched app.

    Super.money has also become a top issuer of secured credit cards in India, holding a 10% market share, according to industry insights shared with TechCrunch by a person familiar with the data. These cards require customers to put down a deposit and are currently issued in partnership with Utkarsh Small Finance Bank. The company is looking to expand the business and is in talks with a private sector lender to scale distribution, a source told TechCrunch.

    So far, Super.money has issued around 300,000 secured cards and is adding approximately 50,000 new cards each month, the person added.

    The secured card business is central to Super.money’s monetization strategy, helping it move users from low-margin UPI payments into revenue-generating financial products. While the company doesn’t charge for UPI transactions, it uses that volume to onboard customers and cross-sell higher-yield offerings such as credit cards and consumer loans.

    Unlike many other UPI-focused fintechs, Super.money has kept its burn rate low by relying on Flipkart’s distribution rather than heavy marketing. The company also operates with a lean team of around 130 to 150 people to serve its user base of over 80 million users, TechCrunch has learned.

    For Flipkart, Super.money marks a renewed push into fintech after it formally spun out PhonePe in 2023. While PhonePe went on to dominate India’s UPI landscape, it now operates independently under Walmart’s broader umbrella. Super.money, by contrast, remains tightly integrated with Flipkart and appears focused on monetizing financial services directly within — and beyond — the e-commerce ecosystem.

    So far, Flipkart has invested $50 million in Super.money to kick off its business, led by Prakash Sikaria, who was previously Flipkart’s chief experience officer for customer growth, marketing, ads, and new initiatives, and who also founded Shopsy. Sikaria also helped Flipkart acquire online travel company Cleartrip and led products such as Flipkart Ads and SuperCoins, per his LinkedIn page.

    However, Super.money is looking to go beyond Flipkart and raise an external round. The firm is already in talks with bankers and is aiming to raise the round at around $1 billion valuation sometime next year, sources told TechCrunch.

    Super.money is currently on track to close 2025 with around $30 million in annual recurring revenue, TechCrunch learned. The firm is aiming to more than triple that figure in 2026, largely driven by growth in its secured credit card business and personal lending, as well as through moves such as the recently launched D2C checkout product.

    That said, Super.money is currently in its early stages of monetization and will likely face intensifying competition from established players like PhonePe, Google Pay, and Razorpay — all of whom are building or defending their own payments infrastructure. Its ability to convert UPI scale into sustainable revenue, especially through lending and checkout infrastructure, will determine whether it can become Flipkart’s second major fintech success — or face the same ecosystem pressure currently weighing on its partner, Juspay.

    Flipkart, Sikaria, and Juspay co-founder and CEO Vimal Kumar did not respond to requests for comment.

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    Jagmeet Singh

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  • Do These 3 Checks in Flipkart BBD and Amazon GIF Sale to Save Money

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    • So I have researched and created a list of cards that can offer you the best discount during the Flipkart BBD and Amazon GIF.
    • Now, when I say impossible, it is because millions of users are online at that very moment, and then the website freezes, and the item is eventually sold out.
    • The Price History Extension helps you see what’s behind the curtain, meaning you can see the pricing history of any product on Amazon and Flipkart.

    People save all year to splurge during the Flipkart Big Billion Days and the Amazon Great Indian Festival sale. The prices and discounts offered in these sales are the best, but only if you can actually buy them at the discounted price. A lot of people have complained that they were not able to actually buy the discounted item in thier cart, either the website froze or refreshed. Furthermore, when this happens, either the prices go up or the product goes out of stock. So, in this article, I will share with you three tools that will help you get a great deal.

    Identify True Deals on Amazon and Flipkart

    I only shop online thanks to my inability to bargain; I can tell when a deal is good or not, especially when it comes to smartphones. Most of the smartphones are priced at a lower price, but when the actual sale starts, you can only get them in the first five minutes. Yes, if you are not there for the first five minutes, you will not get the most discounted deals, and this is almost impossible.

    Now, when I say impossible, it is because millions of users are online at that very moment, and then the website freezes, and the item is eventually sold out. Furthermore, if you are able to bag a discounted smartphone, there is a high possibility that your order will be cancelled. People have reported the same on X, Instagram, and even on Threads. The tools that I will share with you today will help you avoid all this and guarantee a discounted deal.

    1. Price History Extension

    The Price History Extension helps you see what’s behind the curtain, meaning you can see the pricing history of any product on Amazon and Flipkart. This will help you to identify real deals and skip the inflated prices that are posed as discounted deals. You can even see the lowest price at which that product is marked and set an alert for that particular price. Here are the steps for the same.

    1. Download and pin the extension to your extension tab.

    2. Then open Amazon or Flipkart.

    3. On the product page, you can see the average, the highest, and the lowest price of that particular product.

    Average price

    4. When you click on the Chart icon, you will be able to see the price history of the product.

    5. You can also start price tracking by clicking the Bell icon and add to wishlist by clicking on the Heart icon.

    Bell and Wishlisht

    2. FlashCart: Grab Deals Quickly

    We all know how quickly all the best deals sell out, especially on Flipkart. So, to get ahead of hundreds of thousands of people, I use FlashCart. This particular extension allows me to skip all the address filling and location adding, and directly lands me on the payment page. Furthermore, the mode of payment is already the preferred one for all because I have configured FlashCart with my choices.

    1. Download and Pin the extension.

    2. Next time you open any product page on Flipkart or Amazon, you will find a toggle of FlashCart there.

    Toggle on option

    3. When you toggle it on, it will add your product to the cart and then take you directly to the payment page.

    4. Complete the payment, and the product is yours.

    3. Carry the Right Credit and Debit Cards

    In the entire duration of sales, you can avail discounts if you have the right cards. So I have researched and created a list of cards that can offer you the best discount during the Flipkart BBD and Amazon GIF. You can find them below.

    • Amazon Pay ICICI Credit Card
    • SBI Credit & Debit Cards
    • Flipkart Axis Bank Credit Card (Flipkart Axis)
    • ICICI Bank cards

    FAQs

    Q. Which iPhone should I get in the Big Billion Days sale, iPhone 16 Pro or iPhone 17?

    You should definitely opt for the iPhone 17 as it has better features, a better and brighter display. You also get upgrades in cameras and the processor.

    Q. What is the time to shop during the Amazon Great Indian Sale?

    You should start with the early access, which is provided to selected users or Prime members. If you do this, you can bag some great deals before everyone else.

    Wrapping Up

    In this article, we have talked about three tools that will help you get the best deals in both Flipkart and Amazon’s sales. These tools are all free to use and can be very helpful to get a discounted smartphone or any product, so do consider them before you get your cards out.

    You may also like to read:

    Have any questions related to our how-to guides, or anything in the world of technology? Check out our new GadgetsToUse AI Chatbot for free, powered by ChatGPT.

    You can also follow us for instant tech news at Google News or for tips and tricks, smartphones & gadgets reviews, join the GadgetsToUse Telegram Group, or subscribe to the GadgetsToUse Youtube Channel for the latest review videos.

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    Dev Chaudhary

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  • I Found an Autofill Flipkart Ad Targeting Me For the Last 7 Years, Here’s How I Fixed It

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    • Now, the ad was brilliant, it was placed on the search bar, so every time I had to find a product, I had to first erase the brand that was on the ad, and then type in.
    • After doing some research, I found out that I had accidentally saved a search result on the Flipkart website using the extension, and LastPass was doing exactly what I had asked it to do.
    • Now that I knew that the LastPass Chrome extension was causing this ad to appear again and again, I knew what I needed to do.

    Targeted ads are the worst. I was witnessing the same ad for years, which was also on Flipkart. Yes, the ad was curated in a way that it was only visible to me when I opened Flipkart to shop. Now, the ad was brilliant, it was placed on the search bar, so every time I had to find a product, I had to first erase the brand that was on the ad, and then type in. I had no idea as to why this was happening, and I even checked my cookies and privacy settings. I was able to fix it and will share it with all of you in this article, so read on.

    Targeted Ads in Flipkart

    Here’s some context for what happened. For the past seven years, whenever I opened Flipkart on my computer, it would autofill the word “goqii” in the search bar. For all this time, I thought it was some promotion by Flipkart, and I used to ignore it. But that changed yesterday when I saw a familiar logo in the search bar, which was too suspicious.

    Turns out that the Lastpass extension, a popular password manager, had saved some cookies of a GoQii search result from way back when, was the culprit. After doing some research, I found out that I had accidentally saved a search result on the Flipkart website using the extension, and LastPass was doing exactly what I had asked it to do.

    If you also face a similar issue, here’s how you can disable it:

    Ad

    Remove Targeted Ads

    Now that I knew that the LastPass Chrome extension was causing this ad to appear again and again, I knew what I needed to do. Here are the steps to remove cookies from such extensions.

    1. On the Flipkart page, click on the site information icon.

    Site data icon

    2. From the pop-up menu, click on Cookies and Site data.

    Cookies and data

    3. In the next menu, click on Manage on-device site data.

    Manage on device data

    4. Then, from the next window, you can remove access to any site you do not want by clicking on the Delete icon.

    Delete icon

    How the targeted ad works.

    FAQs

    Q. How can I stop random ads on my feed?

    You can install a good Ad blocker extension on your Chrome browser. You can check out AdBlock, it is a free extension that can block out most of the ads for you.

    Q. How to turn off targeted ads?

    To turn off targeted ads, you have to log in to your Google account, head over to My Ad Center, and then toggle off the Personalized ads option.

    Wrapping Up

    In this article, we have talked about a different kind of targeted ads that use your Chrome extensions to target you. This means even if you switch devices and delete all the relevant data, the ad will still be there. So we found a fix and have discussed it in this article.

    You may also like to read:

    Have any questions related to our how-to guides, or anything in the world of technology? Check out our new GadgetsToUse AI Chatbot for free, powered by ChatGPT.

    You can also follow us for instant tech news at Google News or for tips and tricks, smartphones & gadgets reviews, join the GadgetsToUse Telegram Group, or subscribe to the GadgetsToUse Youtube Channel for the latest review videos.

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  • How to Buy Any Phone in Flash Sale Faster Than Others on Flipkart Big Billion Days

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    • So in this article, I will share a secret with you that will help you bag all the deals you want in the upcoming sale.
    • You can change the mode of payment by clicking on the extension icon in the extension tab, along with the number of units you want.
    • You will get the best deals at the start of the sale, which is midnight, so make sure you are ready to go.

    Don’t you hate it when the product you have been stalking every day, waiting for the day it goes on sale, and then boom, it is out of stock? The Big Billion Days and Great Indian Festival sale are a couple of weeks away now. These sales are all about impossible deals and discounts on the most loved items across all categories. Furthermore, there are bank discounts and card offers as well, but all this is wasted if you can not even get the product you want before it sells out. So in this article, I will share a secret with you that will help you bag all the deals you want in the upcoming sale.

    Best Hack to Buy iPhone in Sales Quickly

    Since a huge number of people are doing the same thing, there are also chances of the app not functioning properly at peak hours. So to remedy all this, all you need is one magical Chrome extension that will help you check out smoothly.

    What steps to take?

    You first need this FlashCart Chrome extension and download it from the Chrome Web Store. Once you have downloaded and pinned it, follow the steps mentioned below.

    1. Open Flipkart or Amazon, and head over to the product of your choice.

    2. On the product page, you will see a toggle for Flashcart.

    Toggle on option

    3. Once you have toggled it on, you will directly land on the payment page.

    Payment page

    4. You can change the mode of payment by clicking on the extension icon in the extension tab, along with the number of units you want.

    Setting option of Flashcart

    5. By clicking on Upcoming, you will be able to see all the upcoming deals and sales.

    Upcoming Deals

    You will get the best deals at the start of the sale, which is midnight, so make sure you are ready to go.

    FAQs

    Q. How can I manage to get the best deals in the upcoming Amazon Great Indian Festival sale?

    The best way to grab early or the best deals is to keep track of the offers that are released before the sale. Amazon usually posts the best deals on their sale page, and you can also find them on thier social media handles.

    Q. When is the Big Billion Day sale going live on Flipkart?

    The BBD sale is expected to go live on Flipkart on 23 September 2025. You will get daily deals across different categories.

    Wrapping Up

    This article talks about a certain Chrome extension that will help you get the best deals from the upcoming sales of Amazon and Flipkart. Flashcart directly adds your favorite product into your cart, and all you have to do is enter your PIN and complete the transaction. This will eliminate the risk of your product running out.

    Have any questions related to our how-to guides, or anything in the world of technology? Check out our new GadgetsToUse AI Chatbot for free, powered by ChatGPT.

    You can also follow us for instant tech news at Google News or for tips and tricks, smartphones & gadgets reviews, join the GadgetsToUse Telegram Group, or subscribe to the GadgetsToUse Youtube Channel for the latest review videos.

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  • List of Official Sellers on Amazon and Flipkart: Stay Safe From Refurbished Phones

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    • This leaves people worrying whether they have got a refurbished phone or a device with a shorter warranty span.
    • Even if a product is Amazon Fulfilled or Flipkart Assured, it does not mean that they are an official distributor for that product.
    • If you are looking for a smartphone from Vivo, OPPO, OnePlus, Motorola, and other brands, we suggest getting in touch with the customer support team to get an official list.

    If you are planning to buy a new smartphone, then you must have heard of the ongoing controversy where multiple people have reported receiving a pre-activated device. While such problems are more common while purchasing from offline markets, the same has also been noticed by customers buying from Amazon, Flipkart, and other popular e-commerce platforms.

    This leaves people worrying whether they have got a refurbished phone or a device with a shorter warranty span. To safeguard customers from this potential scam, smartphone manufacturers like Samsung, Xiaomi, and Realme have shared a list of official retailers across India. Let’s have a look.

    Check Seller Name on Amazon and Flipkart

    When you buy a new smartphone on Amazon, Flipkart, or other e-commerce platforms, you must remember that these websites are just marketplaces that connect buyers and sellers. Even if a product is Amazon Fulfilled or Flipkart Assured, it does not mean that they are an official distributor for that product.

    For example, RetailNet is among the top sellers on Flipkart, while Cocoblu and Clicktech dominate on Amazon. Similarly, Darshita Electronics is the biggest phone distributor on Amazon, and so on. Hence, it becomes necessary to verify whether the seller is genuine or not.

    You can check the seller name below under the “Sold By” option on both Flipkart and Amazon, which is placed below the price tag.

    check seller name on flipkart

    Official Sellers of Samsung

    Samsung has shared a list of its official sellers and distributors on Amazon and Flipkart. The company has also specified the exact sellers for phones, tablets, and accessories separately.

    Amazon:

    • Clicktech Retail
    • STPL Exclusive
    • Darshita Etel

    Flipkart:

    • Phones: TrueCom Retail, Mythanglory Retail, BTPLD, Flashstar Commerce
    • Gears and accessories: Buzz India, SV Peripherals, Unique Click
    • Tablets and PC: India Flash Mark, RetailNet

    Official Sellers of Xiaomi

    Sandeep Sarma, the Associate Director of Marketing at Xiaomi, has shared the list of Xiaomi’s official sellers in India. Here’s the list:

    Amazon:

    • Smartphones: Darshita Mobiles, Green Mobiles
    • Tablets: Clicktech Retail
    • Smart TVs: Dawntech Electronics
    • Accessories and Ecosystem: Clicktech Retail, Cocoblu Retail, Kay Kay Overseas Corporation, Retailez

    Flipkart:

    • Smartphones: Mythanglory, Akshnav
    • Accessories and Ecosystem: TreasureEVERretailer, RetailNet, OmniTechRetail, MTAILMODEECOM

    Official Sellers on Realme

    Realme has also shared the list of its official sellers on e-commerce platforms:

    • Amazon: Darshita Etel
    • Flipkart: BTPL, Patpritrade, TAMS, Clientero, MPS, Srasra, Truene, MPS, Sthenios Ecommerce, Grahgoods, Xonight, Visionstar

    So far, only Samsung, Xiaomi, and Realme have shared a list of official retailers. If you are looking for a smartphone from Vivo, OPPO, OnePlus, Motorola, and other brands, we suggest getting in touch with the customer support team to get an official list.

    Also Read: This is How Amazon Mobile Exchange Works in India, How to Avoid Scam

    Check Seller Rating Before Buying

    During sale seasons like the Flipkart Big Billion Days or the Amazon Great Indian Festival, it is observed that the same product becomes available from multiple sellers. However, some sellers are known to have a bad reputation where users have reported receiving refurbished phones and products, despite buying from an official reseller.

    While this is a serious issue, it happens quite often during the mega sales as the demand for products is extremely high. In such cases, you should stick to buying from a seller with a good reputation. Remember that trying to save few thousand rupees is not worth the risk of dealing with a bad seller, where you may receive refurbished or damaged products.

    Here’s how you can check the ratings and reviews of a seller:

    1. Search for the “Sold By” option on Amazon or the “Seller” option on Flipkart.

    2. Click on the seller name.

    3. Here you can see the reviews from thousands of customers for the particular seller.

    4. Additionally, you can also search for reviews of the seller on discussion forums like Reddit, Quora, Twitter, and other platforms.

    review of darshita electronics on reddit

    FAQs

    Q. What if I receive a refurbished phone on Amazon or Flipkart?

    You can raise a replacement request or take your device to the nearest service centre to verify the remaining warranty of your phone.

    Q. Do refurbished phones have warranty?

    Refurbished phones normally carry a 6-month warranty. But if you purchased a new phone and received a refurbished phone, then you should replace it.

    Q. How to check if phone is pre-activated?

    You can provide the IMEI number of your phone to the customer service support of your respective phone maker. If the warranty period matches from the purchase date, then you have a brand new phone. If your warranty is shorter than 1 year from the invoice date, then its a good chance that your phone is refurbished.

    Wrapping Up

    The nuisance of getting refurbished or pre-activated phones on e-commerce platforms is growing by the day. By purchasing from verified and reputable sellers on Amazon and Flipkart, you can prevent yourself from getting scammed. You can also make your purchase from official showrooms or from known resellers like Vijay Sales, Croma, Reliance Digital, and others to ensure that you are getting a brand-new phone.

    You may also like to read:

    Have any questions related to our how-to guides, or anything in the world of technology? Check out our new GadgetsToUse AI Chatbot for free, powered by ChatGPT.

    You can also follow us for instant tech news at Google News or for tips and tricks, smartphones & gadgets reviews, join the GadgetsToUse Telegram Group, or subscribe to the GadgetsToUse Youtube Channel for the latest review videos.

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  • Flipkart co-founder Binny Bansal leaves board | TechCrunch

    Flipkart co-founder Binny Bansal leaves board | TechCrunch

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    Flipkart co-founder Binny Bansal has resigned from the e-commerce group’s board, the two said Saturday. Sachin Bansal, the Bengaluru-headquartered startup’s other co-founder, left the board in 2018 after scuffle with the investors.

    Binny Bansal, who reserved the rights to stay on Flipkart’s board for as long as he preferred, cited conflict of interest with his new venture as the reason for the move. Bansal launched OppDoor, a cross-border e-commerce startup, late last year. OppDoor offers end-to-end solutions — including market entry analysis, demand mapping, inventory management, cross-border logistics and taxation assistance — to businesses, according to its website.

    The move also follows Bansal selling his entire stake in Flipkart, which was acquired by Walmart in 2018 for $16 billion, in recent years ahead of the e-commerce group’s much-awaited IPO, which is now slated for 2025. Bansal — who is also on the board of PhonePe, a position he is maintaining — has become a prolific investor in recent years, backing a number of startups including PhonePe.

    “I am proud of the Flipkart Group’s achievements over the past 16 years. Flipkart is in a robust position, with a strong leadership team and a clear path forward, and with this confidence, I have decided to step aside, knowing the company is in capable hands,” Bansal said in a statement.

    After leaving Flipkart, Sachin Bansal founded Navi, a financial services firm that is looking to go public. In 2022, Navi filed the paperworks for its initial public offering, but deterred the plan after the market conditions worsened.

    “Flipkart is the outcome of a great idea and a lot of hard work, built by teams committed to transforming how India shops,” Flipkart Group chief executive Kalyan Krishnamurthy said in a statement Saturday. “We wish Binny the best as he embarks on his next venture and thank him for the deep impact he has enabled for the Indian retail ecosystem.”

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    Manish Singh

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  • Photoshop-maker Adobe has a third of its global innovations happening out of India   

    Photoshop-maker Adobe has a third of its global innovations happening out of India   

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    A third of Adobe’s global innovations, including those on key products such as Acrobat and Illustrator, are happening out of India as the country has grown as a critical strategic focus area for the Photoshop-maker, according to Adobe India MD Prativa Mohapatra.  

    “In terms of innovation, Adobe India contributes about a third to Adobe. So, our engineering and product development teams become very relevant for the global strategy. Most of them are based out of Bangalore and Noida,” Mohapatra told Business Today recently. Besides, the India team is the second largest globally after the US, with around 7,000 employees. Adobe has more than 26,000 employees worldwide. The firm reported $15.79 billion in revenue as of the fiscal year ended December 3, 2021.  

    Apart from its Creative Cloud, which includes softwares such as Photoshop and Illustrator, Adobe India is also going big on providing customer journey management, data analytics, content personalization, commerce, and marketing workflows to businesses under its Adobe Experience Cloud as enterprises are digitising, especially post-pandemic.  

    The firm counts among its clients’ well-known brands across verticals such as travel & hospitality (Vistara, SpiceJet, Indigo, Taj Hotels), Telecom (Airtel, Vodafone-Idea), e-commerce and retail (Flipkart, ABFRL, Myntra-Jabong, MakeMyTrip, Yatra, Tata CLiQ, Nykaa), BFSI (HDFC Bank, BFL, Tata Capital, HDFC Life, IDFC Bank, Reliance General Insurance). 

    But apart from consumer-driven sectors such as airlines, hospitality, banks, and retail chains, traditional B2B is the new category going in for digitisation, Mohapatra said. “Companies manufacturing steel and cement never thought they would need digital portals. But the trend now is to have marketplaces. For instance, a steel company maybe making steel rods and sheets, but they are selling the house design and not just their product to the end customer. Cement firms are using the experience of building a house as the experience strategy rather than selling cement,” she said, adding that B2B firms are also targeting the end customer rather than the godown.  

    Also read: Economic instability, inflation a major concern for Indian workforce, Adobe warns

    Also read: Adobe to buy Figma for $20 bn; leads to drop in $30 bn market value of Photoshop maker

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  • Flipkart’s Big Billion Days sale pushes Walmart’s international revenue; PhonePe hits 10 bn transactions in Q3

    Flipkart’s Big Billion Days sale pushes Walmart’s international revenue; PhonePe hits 10 bn transactions in Q3

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    E-commerce major Flipkart’s flagship festive season sale event ‘The Big Billion Days’ has helped retail giant Walmart improve its international business revenue in the fiscal third quarter, Walmart’s Chief Financial Officer John David Rainey said at an analyst call on Tuesday.

    “Walmart international delivered strong sales results with sales up 13.3 per cent in constant currency despite continued macro headwinds. Ecommerce sales on a constant currency basis were exceptionally strong, up 46 per cent in the quarter. The earlier timing of Flipkart’s Big Billion Days event was also of benefit to sales results,” Rainey said.

    Walmart International’s net sales grew $1.7 billion or 7.1 per cent to $25.3 billion in the quarter ended October 31, 2022. The results were negatively affected by $1.5 billion from currency fluctuations, the company said.  

    “In India, Flipkart had a great quarter with strong customer response to our Big Billion Days sales which moved forward into Q3 this year from Q4 last year. We had over 1 billion visits to our site during the 8-day event and importantly, we saw more than 60 percent of those customers coming from tier 2 and tier 3 cities,” the CFO said.

    The company said it continues to see strong growth in Flipkart ads in India which has contributed to its global advertising business which grew over 30 per cent during the quarter.

    Quarterly transactions on PhonePe, the digital payments firm owned by Flipkart, crossed 10 billion for the first time.

    “PhonePe also continues to perform well with annualised total payment volume or TPV now over $920 billion and reaching a record level of monthly transactions to about $3.6 billion. This was the first time PhonePe had a quarter with more than 10 billion transactions,” Rainey said.

    The company’s adjusted earnings for the quarter stood at $1.50 per share, which marks an increase of 3.4 per cent from the same period last year. Gross revenue grew 8.7 per cent from last year to $152.8 billion in the quarter in review.

    Walmart’s consolidated gross profit rate declined 89 basis points, primarily due to markdowns and a mix of sales in the US, an inflation-related LIFO charge at Sam’s Club, and the timing of Flipkart’s annual sale event, the company said. Its consolidated operating income stood at $2.7 billion, a decrease of 53.5 per cent, including the legal charges described above. Adjusted operating income grew 3.9 percent to $6 billion.

    Also read: Google Pixel 7, Pixel 7 Pro Flipkart offer: How to get up to Rs 20,000 discount

    Also read: IIT-Guwahati sees spike in pre-placement offers, highest package at Rs 1.20 crore

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  • Drone delivery start-up Skye Air Mobility raises seed funding from Chiratae Ventures, Mamaearth, Curefit founders 

    Drone delivery start-up Skye Air Mobility raises seed funding from Chiratae Ventures, Mamaearth, Curefit founders 

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    Drone delivery start-up Skye Air Mobility has picked up $1.7 million in seed funding from Chiratae Ventures, with participation from Lead Angels, O2 Angels, Agility Ventures, LetsVenture, and others. Leading angel investors, including Ankit Nagori (Curefit Co-founder), Varun Alagh (Mamaearth Co-founder), Rajeev Chitrabhanu (MD-CEO of JM Financial), among others also joined the round.

    Skye Air, which currently operates in eight cities, wants to double its footprint in the next 24 months. It plans to use the funds to drive greater efficiency across verticals, bring in faster deliveries, reduce costs and carbon emissions, as well as improve accessibility to locations that are difficult to reach by road. Earlier in March, Skye Air had announced that it plans to expand its fleet size to ~120 drones and traverse 1 million kilometres in the next 12-15 months. 

    “This investment comes at a time when we are intensifying our efforts to expand our services and collaborations in the Indian market. We are convinced that the new funding will facilitate our team to open untouched channels, allowing us to bring drone delivery services to more customers in India and beyond,” Ankit Kumar, CEO, Skye Air Mobility, stated. 

     “We also believe the investment, which is so far the largest in the delivery-focused drone segment, is testament to the fact that Skye Air is leading the way of drone delivery technology in the country with its proprietary SaaS technology,” he added. 

    Founded in 2020, the Delhi-based start-up offers drones for the delivery of retail and ecommerce products, postal services, and food products. It also provides last-mile drone delivery services for healthcare, defense, medical and ambulance supplies, and military supplies. Skye Air claims to have completed over 2,200+ BVLOS flights delivering more than 720,000 packages of products, covering an aerial distance of 11,800+ kilometres.

    Its client-partners include Flipkart, Dunzo, Swiggy, Redcliffe Labs, Aster Healthcare, Blue Dart, Curefoods (where Ankit Nagori is CEO) and many others. “We are excited to partner with Skye Air Mobility to disrupt the first and last mile logistics in an efficient and climate-friendly manner, beginning with the healthcare domain, and expanding into other sectors with its logistics and SaaS solutions,” Mandeep Julka, Vice President – Investments, Chiratae Ventures, said in a statement. 

    The new drone rules and PLI scheme introduced by the government have been a shot in the arm for homegrown drone start-ups. The Indian drone delivery industry could potentially grow to $18 billion as per estimates. 

    Dhianu Das, Founder, Agility Ventures, said, “Drone delivery is increasingly gaining ground across logistics providers to tackle inefficiencies in last-mile delivery, and is expected to grow at more than 50 per cent CAGR over the next six years. We believe Skye Air has a head start in the same and is poised to be a leader in the industry.”

    Also read: Early Flipkart backer Chiratae Ventures marks first close of maiden growth fund at Rs 759 cr

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  • Flipkart Diwali sale: Mangalore man gets stone, e-waste on ordering a gaming laptop

    Flipkart Diwali sale: Mangalore man gets stone, e-waste on ordering a gaming laptop

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    The big Diwali sale on the online shopping platform Flipkart has just ended. Chinmaya Ramana, a consumer from Mangalore on social media claimed that he ordered a laptop during the Diwali sale, but received a stone along with some e-waste instead. Although a day after the consumer was informed that Flipkart has refunded the entire amount.

    Chinmaya Ramana, who has a Flipkart Plus membership, claimed that he ordered the Asus TUF Gaming F15 gaming laptop on October 15 for his friend. He received the sealed package on October 20. According to Ramana, when he opened the box, he found stones and garbage instead of a gaming laptop. He shared pictures of the package on Twitter. 

    Following complaints regarding wrong packages throughout the Diwali sale season, Flipkart has launched an ‘open box delivery’ system, so that customers can testify if the ordered product has been delivered to them. Through the scheme, a customer can ask the delivery agent to open the box before passing on the One Time Password (OTP), to determine whether the right product has been delivered.

    In Chinmaya’s case, there was no open-box delivery option, hence he could not avail of it and accepted the sealed package. He immediately informed Flipkart about the matter and even invoked a return request. However, at that time the seller denied his request stating that the product was there in the box when shipped. 

    But as the news got widespread coverage through Twitter, Flipkart took responsibility and compensated the entire amount. The customer then on Monday informed that Flipkart refunded the entire amount.

    Also read: Diwali shopping in metaverse! How to enter and shop on Flipkart’s Flipverse  

    Also read: Indians’ love for Diwali glitters pushes gold sales to a record high on Dhanteras

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  • Diwali shopping in metaverse! How to enter and shop on Flipkart’s Flipverse  

    Diwali shopping in metaverse! How to enter and shop on Flipkart’s Flipverse  

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    With Diwali around the corner, everyone is busy with shopping but what if we told you this festive season you could shop right from the metaverse!
     
    That’s right, the e-commerce platform Flipkart has launched Flipverse, a metaverse shopping experience for android users. And this is how you can get started.
     
    How to enter the Flipverse
     
    1. Open Firedrops by Flipkart on your desktop or laptop and then click ‘Enter Flipverse’.
    2. Scan the QR code that you see with mobile phone.
    3. This would open the FireDrops app.
    4. Select Flipverse and then select a username and an avatar for yourself
    5. You have entered the Flipverse.
     
    Brands available in the Flipverse
     
    Flipkart has tied up with several brands for this web3 shopping experience. Shoppers can buy shoes and other sportswear from Puma, wearables from Noise, beauty products from Nivea, bags from Lavie, and even two-wheelers from TVs.
     
    Other brands showcasing their products are Campus, VIP, Himalaya, Ajmal Perfumes, Butterfly India, and Tokyo Talkies.
     
    Flipkart’s future plans for the Flipverse

    When Business Today reached out to Flipkart with detailed queries about the future plans of Flipverse, the company responded by saying that they are eager to roll out Flipverse on a full scale.
     
    Naren Ravula, VP and Head- Product Strategy and Deployment of Flipkart Labs told Business Today, “Our aim is to have millions of users experience Flipverse and improve their shopping experiences in a virtual and immersive setting. We are eager to explore the rollout of Flipverse on full scale.”
     
    He further added, “We are committed to the growth of the e-commerce ecosystem in India and Web 3.0 leverages the best of the latest technology like blockchain for real-world use cases that can digitally transform businesses like ours. Some of the use-cases like immersive commerce, NFT-related use-cases, and more are very promising.”
     
    Reviewing the Flipverse

    In terms of user experience and overall performance, we felt like the product could improve a little more. 
    For starters, Flipverse is only compatible with Android cell phones, so iPhone users will have to skip this metaverse shopping experience.
     
    Moreover, it takes a considerable amount of time to load on mobile phones, in a way hampering the overall user experience.

    The whole metaverse experience is not very immersive either, and if you promise us a metaverse, we expect it to be a lot more immersive.
     
    In conclusion, after exploring the Flipverse, we have concluded that it is a decent experiment, but needs many upgrades to be of the likes of metaverse shopping experiences offered by Gucci, Coca-Cola, or Zara.
     
    Flipverse was opened for everyone from October 16 and would wrap up by October 23.

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