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Tag: flavor

  • 2026 Flavor & Trend Forecast

    Top 2026 Flavor & Trend Predictions

    John Koch, Founder of Koch Associates, has unveiled his annual predictions for five emerging trends set to influence food and beverage menus in 2025 and beyond. With over 25 years of experience in tracking and producing flavor and trend forecasts, Koch offers invaluable insights into the trends that will shape restaurant operations in the coming year.

    1. Sweet, Spicy & Sour (The Next Swicy) Sweet and spicy has been a reliable driver, but in 2026 it’s evolving into something more layered: sweet, spicy, and sour. That third dimension-vinegar, tamarind, citrus, sumac-is what makes these builds pop. Think mango‑chili glaze with rice vinegar, chipotle chocolate with lime, or tamarind barbecue on pork. It’s craveable, emotionally charged, and easy to execute across sauces, snacks, and beverage platforms. Operators can lean on this trifecta to refresh familiar items without reinventing the wheel.

    2. Sweet Meets Savory Miso honey, black pepper and blackberry jam, maple‑soy, fish sauce caramel-these combos are showing up everywhere, and they make sense. They’re familiar, operationally simple, and they deliver depth without complexity. Whether it’s a glaze for chicken, a dessert drizzle, or a beverage syrup, these blends offer comfort with a little edge. The beauty is that they don’t require a new SKU or a complicated build; they’re plug‑and‑play flavor systems that deliver big impact. No need to name the trend-just use it.

    3. Global, But Specific Global fusion is fading, replaced by a demand for specificity and authenticity. Consumers want flavor with a story-something real, not generic. Instead of “Asian purple yam,” say Filipino ube shake. Instead of gochujang wings, try West African suya wings. Rather than a “Middle Eastern‑style glaze,” go with Persian barberry glaze. There’s a growing desire to understand the name, the region, and the traditional use of exotic ingredients-and that’s what makes them feel credible, not borrowed. For operators, specificity builds trust and differentiation.

    4. Texture as Flavor Crunch, chew, and contrast are driving flavor perception as much as taste. Crispy chili oil, puffed grains, freeze‑dried inclusions-these are showing up in everything from dips to desserts. Texture lets you refresh a core item without changing the base, which is a smart way to add interest without blowing up the build. For manufacturers, inclusions and textural layers create premium cues at low cost. For restaurant chains, it’s a way to add excitement to familiar items while keeping operations tight. Texture is no longer garnish-it’s a flavor driver.

    5. Fiber Forward (With Boundaries) Fiber is overtaking protein as the functional claim to watch, driven by gut health, satiety, and digestive wellness. Expect beverage developers-juice, smoothies, even coffee-to push fiber fortification hard. The opportunity is real, but the risk is turning every drink into a “functional potion.” Fiber doesn’t belong everywhere, and operators should avoid the trap of bolting it onto indulgent formats where it feels forced. The smart play is to use fiber where it makes sense-baked goods, snacks, sauces, and comfort foods with a wellness edge. Done right, fiber delivers both indulgence and relevance. Done wrong, it’s just another act in the absurdist theater.

    Source: Koch Associates

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  • Top 2025 Flavor & Trend Predictions

    John Koch, Founder of Koch Associates, has unveiled his annual predictions for five emerging trends set to influence food and beverage menus in 2025 and beyond. With over 25 years of experience in tracking and producing flavor and trend forecasts, Koch offers invaluable insights into the trends that will shape restaurant operations in the coming year.

    Flavor Bombs
    Next-level flavors will dominate 2025 menus, focusing on sweet and spicy sensations, intense heat, and umami-rich foods. The blend of sweetness and spiciness, cheekily dubbed “swicy” (yes, really), will create layered taste experiences with combinations like spicy honey and chili-infused confections. Consumers will crave intense spice with ghost peppers and habaneros, pushing flavor boundaries. Umami-rich ingredients like soy sauce, mushrooms, and black garlic will enhance savory depth, providing adventurous, complex flavors that keep diners coming back.

    Diving Deeper into Global Flavors
    The global flavor trend for 2025 blends international cuisines with lesser-known regional dishes, offering diners a rich and culturally diverse taste experience. Expect to see a mix of bold flavors from around the world, such as South Asian spices, Caribbean ingredients, and Mediterranean herbs, all coming together to create exciting and innovative dishes. This trend caters to both adventurous palates and those who enjoy a global culinary landscape, making every meal a mini travelogue.

    Tropical Storm
    The tropical trend is making waves across multiple categories, especially in the food and beverage industry. Vibrant flavors like pineapple, dragon fruit, guava, coconut curry, and Caribbean spices are transforming everyday dishes into unique culinary experiences. This trend extends beyond food, with tropical prints and vibrant colors influencing fashion, home decor, and even music, where reggaeton chileno and Latin Afrobeats are gaining popularity. Infusing various aspects of life with an exotic vibe, the tropical trend brings a splash of excitement and a taste of the islands into our daily routines.

    Snack Culture: Revolutionizing Restaurants One Bite at a Time
    In 2025, snacking will become a priority, focusing on innovative and convenient options. This trend is taking the restaurant industry by storm, from fancy establishments to cozy local spots. Restaurants are now offering a smorgasbord of smaller, high-quality dishes and in some cases, mini cocktails. Think amuse-bouche, bite-size starters, dumplings, tapas and two-sip cocktails – delicious tastes that double as snacks or mini meals.

    Specialty Beverages
    Creative and refreshing non-alcoholic drinks will be in even stronger demand. The category of non-alcoholic beverages that includes flavored lemonades, iced teas, boba drinks, refreshers, dirty sodas and similar drinks is often referred to as “specialty beverages”, “hybrid beverages” or “refreshment beverages”. These terms encompass a wide range of drinks that are typically crafted to offer unique flavors and refreshing experiences, often incorporating fruit flavors, teas, and other innovative ingredients.

    END

    Source: Koch Associates

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  • The Ultimate Guide To Marijuana Tasting

    The Ultimate Guide To Marijuana Tasting

    Wine tasting has become a huge sub industry with wineries offering tastings from Virginia to Washington state.  But do you know you can do marijuana tasting?

    Visits to wineries are slightly down from 2019, but are still going strong. It seems from Total Wine and Bev Mov to local wineries and groceries stores are doing tastings. Thanks to Two Buck Chuck, palates have expanded and who doesn’t want a free taste of wine? So here is the ultimate guide to marijuana tasting.

    There was great hope California would have consumption lounges allowing people to really dig into flavor and experience.  But Governor Newsom but a big stop on the concept.

    RELATED: California or New York, Which Has The Biggest Marijuana Mess?

    With marijuana is being treated more like alcohol these days, it stands to reason the scene could soon see an uprising in cannabis tastings. Similar to the swish and spit rituals taking place at wineries and other liquor-slinging establishments, the reach of marijuana will one day be given center stage for customers to hit samples before making a purchase. Cannabis discussions around tastings are become more commonplace not on in dispensaries, but in living rooms.

    Appearance

    The first thing a true cannabis aficionado looks at is the overall appearance of the bud. These folks get excited when they see the herb is covered in crystals. That excitement spirals into an excitement when they realize the color of the crystals is more yellow than white. Typically, the more yellow, the more THC. But no matter how yellow the crystals, always ask the weed steward when they what is their roll plan so you can be prepared.

    Photo by HighGradeRoots/Getty Images

    Aroma

    Now that you’ve identified a good-looking bud, the next step is to examine its aroma. Don’t worry. You do not have to be well versed in the art of cannabis selection to represent like a marijuana master. Similar to how it is done in beer and wine tastings, just wave the herb under the nose and take shallow sniffs. The goal is to try and get a feel for its components. You might catch a whiff of citrus, pine or even the business end of a skunk. But, as a rule, if the aroma is pleasing, chances are you will be happy with the next step.

    RELATED: How Much Does Weed Cost?

    Flavor

    There are a variety of methods in which to capture a rush of optimal flavor. Some say a French inhale is the best method for tasting bud. But the most important aspect of this process to remember is the first hit is when the magic happens. Unless a person has been assigned to pen an elaborate tasting profile on a particular strain, the best advice here is to just take in the smoke, hold it in, and search for the flavors that turned you while testing the aroma. Chances are you will stumble onto something new to tickle the senses. Just make sure the device you are using to sample the bud is clean.

    Photo by David McNew/Staff/Getty Images

    Effect

    This is the fun part — the test drive. Just kick back and see how the herb hits. Does it make you chatty, sleepy, or does it turn you into a cartoon character? It is important to understand how a strain works on you personally. But remember, there are more strains to sample. A good weed testing will consist of around 5-6 strains. You’ll need to try all of them. But be sure to cleanse your palate after every sample. Fruit juice or plain crackers are good for this.

    Terry Hacienda

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  • MSG Is Finally Getting Its Revenge

    MSG Is Finally Getting Its Revenge

    Updated at 1:45 p.m. ET on May 17, 2023

    In March, the World Health Organization issued a dire warning that was also completely obvious: Nearly everyone on the planet consumes too much salt. And not just a sprinkle too much; on average, people consume more than double what is advisable every single day, raising the risk of common diseases such as heart attack and stroke. If governments intervene in such profligate salt intake, the WHO urged, they could save the lives of 7 million people by 2030.

    Such warnings about salt are so ubiquitous that they are easy to tune out. In the United States, salt intake has been a public-health issue for more than half a century; since then, the initiatives launched to combat it have been deemed by health officials as “too numerous to describe,” but little has changed in terms of policy or appetite. The main reason salt has remained a problem is that it’s a major part of all processed food—and, well, it makes everything delicious. Persuading Americans to reduce their consumption would require a convincing dupe—something that would cut down on unhealthy sodium without making food any less tasty.

    No perfect dupe exists. But the next best thing could be … MSG. Seriously. Last month, the FDA proposed reducing sodium in certain foods using salt substitutes. One candidate that has research behind it is monosodium glutamate, the white crystalline powder that has long been maligned in the West as an unhealthy food additive. A common seasoning in some Asian cuisines, MSG was linked in the late 1960s to ailments—headaches, numbness, dizziness, heart palpitations—that became known as Chinese Restaurant Syndrome. The health concerns around MSG have since been debunked, and the FDA considers it safe to eat. But it still has a bad rap: Many products are still proudly advertised as MSG free. Now the chemical may soon get its revenge. Given the chance to replace salt in some of our food, it could eventually come to represent something wholesome—perhaps even something close to healthy.

    The concerns with MSG originated in 1968, when a Chinese American physician, writing in The New England Journal of Medicine, described feeling generally ill after eating Chinese food, which he suggested could be because of MSG. Other researchers quickly produced studies that seemed to substantiate this claim, and MSG became a public-health villain. In the ’70s, the Chicago Tribune ran the headline “Chinese Food Make You Crazy? MSG Is No. 1 Suspect.” All the attention “renewed medical legitimacy [for] a number of long-held assumptions about the strangely ‘exotic’, ‘bizarre’ and ‘excessive’ practices associated with Chinese culture,” the historian Ian Mosby wrote in 2009. That’s not to say that all symptoms associated with MSG are bunk; people can be sensitive to MSG—like any food—and may experience broad symptoms such as headaches after eating it, Amanda Li, a dietary nutritionist at the University of Washington, told me. But “research has shown no clear evidence linking MSG consumption to any serious potential adverse reactions,” she said.

    On the whole, MSG does seem better than salt itself, considering that excessive salt consumption poses so many chronic health risks. A relatively small amount of MSG could be used to rescue flavor in reduced-salt products without endangering health. This is possible partly because of MSG’s molecular makeup. It satisfies the need for salt to a certain extent because it contains sodium (it’s right there in the name, after all)—but just a third of the amount, by weight, that salt does. The rest of the molecule is made of the amino acid L-glutamate, which registers as the savory, “brothy” flavor known as umami.

    MSG isn’t a one-to-one replacement for salt, but that’s what makes it such a promising alternative. It is a general flavor enhancer, meaning that it can amplify the perception of salt and other flavors that are already in a dish, as well as add an umami element, Soo-Yeun Lee, a sensory scientist and the director of Washington State University’s School of Food Science, told me. One secret to this effect is that unlike salt, which imparts a blast of flavor and then quickly dissipates, MSG stays on the tongue long after food is swallowed, producing a lasting savory sensation, Lee said.  It may amplify saltiness by increasing salivation, letting sodium molecules wash over the tongue more freely, Aubrey Dunteman, a food scientist at the University of Illinois at Urbana-Champaign, told me.

    All of this gives MSG the potential to play into a salt-reduction strategy. A 2019 study in the journal Nutrients found that substituting MSG (or other similar but more obscure chemicals) for some of the salt in certain foods could have major impacts: Adults who eat cured meats could cut 40 percent of their intake; cheese eaters, 45 percent. Another study from researchers in Japan found that incorporating MSG and other umami substances into common Japanese condiments, such as soy sauce, seasoning salt, and miso paste, could cut salt intake by up to 22.3 percent. Doing the same in curry-chicken and chili-chicken soups, Malaysian scientists found, could be used to reduce the recipes’ salt content by 32.5 percent.

    Take those findings with a grain of, uh, MSG. Recent studies have uniformly found that MSG is a safe, promising salt replacement, but many, including both the Nutrients study and the Japanese one, were funded at least in part by Ajinomoto Co.—the company that introduced the first commercial form of the substance—or the International Glutamate Technical Committee, a trade group. Lee and Dunteman have also received funding from Ajinomoto for some of their MSG work, including a study showing that the substance could improve the flavor of reduced-sodium bread. Lee said she aimed to show that MSG substitution for salt is “feasible, so if any food companies want to take that up and try it on their own systems,” they have a basis for doing so. Her goal, she added, “is not to sell bread with MSG.” (The paper, along with the two others mentioned that received industry funding, were independently peer-reviewed.)

    Clearly, more independent research is needed, but food companies have plenty of incentive to help find a better alternative to salt. More than 70 percent of Americans’ salt consumption comes from processed and manufactured food, and if the FDA decides to crack down on salt intake, its policies will largely target the food industry, Lee said. Already, some manufacturers of canned soup and fish are experimenting with salt substitutes.

    Deploying MSG in a sweeping sodium-reduction campaign would not be straightforward. MSG is more expensive than salt, Dunteman noted. More crucially, in many foods, salt provides more than flavor; it can also act as a preservative and regulate texture by, say, adding juiciness to lean meat or stabilizing leavened dough. In their study on bread, Lee and Dunteman found that removing too much salt reduced chewiness and firmness, even when MSG made up for taste. Among common processed foods, bread is a prime target for future MSG research, because it is the biggest contributor to U.S. sodium intake—not only because of its salt content but also because of the sheer amount of it that Americans consume. When MSG is used instead of salt to enhance flavor, “foods can taste just as delicious but without affecting hypertension,” Katherine Burt, a professor of health promotion and nutrition sciences at Lehman College, whose writing on MSG was not industry funded, told me. It’s “a great way to make foods exciting and healthy.”

    MSG can also be used to deliberately reduce salt intake at home. Adding a new ingredient to a home pantry can be daunting, but consider that MSG is already in most kitchens, occurring naturally in umami-rich items such as Parmesan cheese and mushrooms and added to processed foods such as Campbell’s Soup and Doritos. These days, it’s easy enough to find it online or in stores, sold in shakers or packets, much like salt. Li recommends that the MSG-curious start seasoning their food with a 50–50 mixture of MSG and table salt. When eating processed foods, choose low-sodium versions of products (not “reduced sodium” goods, which may not actually have low levels of salt). They’ll likely taste terrible, so add MSG in increments until they taste good, Lee said.

    We still have much to learn about MSG as a salt substitute, but the biggest challenge to it taking off is cultural, not scientific. To a certain degree, tastes are changing: Celebrity chefs such as David Chang champion it, and one highly acclaimed New York restaurant now serves an MSG martini. But the perception that MSG is unhealthy still persists, despite evidence to the contrary. Words such as “sneaky,” “disguised,” and “nasty” are still used to describe it, and grocery stores such as Whole Foods and Trader Joe’s make a point of mentioning that their foods have no MSG. Nevertheless, as long as old misconceptions about MSG persist, they will continue to hamper the potential for a better salt substitute. America’s aversion toward MSG may be intended to promote better health, but at this point, it might just be doing precisely the opposite.


    This story originally stated that the New England Journal of Medicine letter about MSG was a hoax. This was once believed but has since been disproved.

    Yasmin Tayag

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  • Drink Saporé Solves Glug Factor Problem

    Drink Saporé Solves Glug Factor Problem

    Liquids from containers do not flow smoothly, they glug because the vacuum inside every container inhibits gravity from working.  The inventors behind Drink Saporé have created a 100% recyclable plastic fluid cartridge that solves the glug problem. 

    When placed inside one of our dispensers, at the push of a button the cartridge works by simultaneously opening an air hole and releasing contained fluids, allowing gravity to deliver a smooth flow.  The cartridge then reseals itself to keep the ingredients fresh, providing a solution that is simple, clean and convenient with no electricity needed.  Consumers use their own hot, cold or bubbly water and adjust flavoring to their own personal taste, Made, Like U Like™.  

    “Consumers love the combination of convenience and choice so we are planning a global online store to reflect regional tastes. Instead of software apps our platform will be selling a multitude of flavors.”

    Ian Goldey, President of Drink Saporé

    The beverage industry will be the first introduction of the Drink Saporé technology because consumer demand is changing as evidenced by declining soda sales at the likes of Coca-Cola® and PepsiCo.

    According to Drink Saporé president Ian Goldey, “Consumers love the combination of convenience and choice so we are planning a global online store to reflect regional tastes.  Instead of software apps our platform will be selling a multitude of flavors.”  Seth Golden, beverage analyst, added, “Drink Saporé is the evolution of beverage systems such as the Keurig® because we deliver more flavor choices than just coffee while also being eco-conscious.”  Instead of single serve pods our 150ml cartridge provides between ten and twenty 12oz servings and they are both refillable and recyclable.

    Our cartridge technology can also be applied to cosmetic, industrial, medical and consumer goods.  One example is a washing machine that holds cartridges containing detergent, fabric softener and bleach.  No mess or heavy bottles, just simple and convenient and a perfect solution for companies such as Proctor & Gamble and Johnson & Johnson.

    Drink Saporé has recently completed consumer testing at the LA Women’s Expo and other events and our team is ecstatic at the positive results in the high 90th percentile for the Drink Saporé cartridge solution. 

    Contact:

    Stephen Fallon

    stephenfallon@drinksapore.com

    4768 Park Granada #108

    Calabasas, CA 91302

    Ph: (818) 483-8174

    www.drinksapore.com

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    Source: Drink Saporé

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