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Tag: Find Success

  • This Practice Could Save Your Career From One Bad Google Search | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    One of the most important aspects of someone’s credibility today is what Google reveals about them during a search. Most corporations and individuals understand the value of this and grasp the core concept, though they might not be familiar with the term itself.

    Online Reputation Management (ORM) is the process of creating positive content, suppressing negative press and maintaining a strong online image for businesses and individuals.

    Related: Your Business Is One Google Search Away From a Crisis

    Why is ORM important?

    ORM is essential for businesses and individuals in today’s hyperconnected world. Bad publicity usually results in damaged personal and professional reputations online. These issues can lead to being fired by an employer, getting divorced, losing new customers or even having a hard time raising the next round of funding.

    Think of ORM as digital reputation. The internet doesn’t forget easily, and even a single negative article or viral post can overshadow years of good work. That means your Google search results are often the first “introduction” a potential client, investor or employer has to you.

    Step #1. Monitoring

    Several key elements of ORM help prevent potential disasters. The first is monitoring your online presence to see what people are saying about you or your company. Good monitoring could have prevented the situation above by allowing you to respond before the wave of cancellations and negative feedback.

    The best course of action for this is to use a monitoring tool that helps you track your name online. These tools are often easier, cheaper and more effective than manually searching your name across various platforms. I’ve personally seen companies catch inaccurate information within hours and have it corrected before it picked up traction, saving them from what could have become a reputation nightmare.

    Related: How to Better Manage Your Brand’s Reputation in the Digital Age

    Step #2. Reach out to the source

    After you identify negative search results that you want to delete from Google, the next step is to send an email or reach out via social media to each publication. This is a delicate method, and it’s important not to appear defensive, as that can make the situation worse, and things could go viral.

    The success of this ORM strategy depends on the specific publication and editorial team: the bigger the publication, the fewer chances you have. Smaller blogs and community sites may be open to correction if the content is outdated, misleading or factually incorrect. On the other hand, going after a national news outlet rarely yields results.

    Related: How to Calmly Confront Bad Reviews and Turn Them Into Growth

    Step #3. Improving your reputation

    The best method to fix your reputation is to use the right SEO and PR techniques to push down or bury negative search results in search engines like Google and Bing. By optimizing positive content with the proper SEO techniques, you can rank the positive content higher in search engines and reduce the visibility of unwanted articles, images or forums. On average, it takes 6–12 months to clean the negative search results.

    A strong ORM strategy and persistence can sometimes remove or de-index certain negative pages from search results entirely, particularly if they violate platform guidelines or are misleading. In cases where de-indexing isn’t possible, internet suppression techniques-such as promoting high-authority content — can be used to overwhelm negative content with more relevant, positive search results.


    Over time, Google’s algorithm begins to prioritize your new content. The key is consistency — one or two articles won’t shift results. But six or nine months of steady online reputation work can transform the first page of search results.

    A law firm client I worked with had their reputation nearly ruined due to their arrest. By publishing client success stories, creating authoritative positive content and earning media mentions, we were able to push the false claims to page two within nine months and, as you know, very few people click past page one.

    A case study of ORM in action

    Wendy’s made a huge impact on its online reputation when its social media account rebranded to capitalize on trending memes at the time.

    The Twitter account became known for “roasting” users, connecting trending Twitter phrases to their products, and using humor to build engagement. Although their ORM strategy can’t be conclusively tied to a sales increase, it clearly didn’t hurt.

    Related: Grow Your LinkedIn Audience 10x With These Expert Tips

    Bringing it all together

    Online reputation management is the strategic process of improving the perception of a personal or business brand on search engines like Google. In a world where public perception is shaped by search engines like Google, ORM is no longer optional — it’s essential.

    Whether you’re an entrepreneur raising your next round, a corporation protecting shareholder trust, or an individual applying for a new role, ORM is a long-term investment in credibility. If you don’t control your narrative, someone else will, and it may not be flattering. The companies and people who thrive online are the ones who understand that reputation isn’t just what you do offline; it’s what Google says about you.

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    Ross Kernez

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  • Make Money Doing What You Love — How to Monetize Your Passion | Entrepreneur

    Make Money Doing What You Love — How to Monetize Your Passion | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In a world where the pursuit of passion has become synonymous with living a fulfilling life, many find themselves at a crossroads, unsure of what truly ignites their inner fire. Finding your passion isn’t just about discovering a hobby or a career path; it’s about uncovering what makes you feel alive, gives your life purpose and aligns with your authentic self.

    This journey of discovery can be transformative, leading not only to personal fulfillment but also to potential career satisfaction and happiness. Here’s how you can embark on this journey and find your passion in life.

    Related: 5 Leaders Share 5 Ways to Find Your Passion

    Discovering your true passion

    Reflect on what you love:

    Start by reflecting on activities, topics or causes that you love or have always been drawn to. Think about the times you’ve felt most alive or lost track of time because you were so engrossed in an activity. These moments can offer clues to your passions. Don’t limit yourself to conventional ideas of what a passion should be. Your passion could be anything from painting to solving complex mathematical problems.

    Explore new interests:

    Exploration is key to uncovering your passion. Try new activities, enroll in different classes, read books outside your usual interests, and step outside your comfort zone. This process of exploration can help you discover hidden talents or interests you never knew you had. Remember, it’s okay to try something and decide it’s not for you; each experience brings you closer to finding what truly excites you.

    Identify your values:

    Your passion is often closely tied to your core values and what you find meaningful in life. Identifying these values can help you pinpoint areas that are likely to hold your passion. For example, if you value helping others, you might find passion in teaching, counseling or volunteering. Make a list of your top values, and consider activities that align with them.

    Seek feedback:

    Sometimes, others can see our strengths and interests more clearly than we can. Ask friends, family and colleagues what they think you’re good at or what they could see you doing. Their observations can provide valuable insights and help you see patterns or interests you might have overlooked.

    Look for patterns:

    Reflect on your past experiences, and look for patterns in the activities you’ve enjoyed or excelled at. These patterns can be indicators of your passion. For example, if you’ve always enjoyed organizing events and bringing people together, your passion might lie in community building or event planning.

    Embrace the journey:

    Finding your passion is a journey, not a destination. It requires patience, curiosity and an open mind. Be willing to experiment, fail and learn from your experiences. Each step on this journey is an opportunity for growth and self-discovery.

    Consider professional help:

    If you’re struggling to find your passion, consider seeking the help of a career counselor or life coach. These professionals can offer guidance, tools and strategies to help you identify your interests, values and potential career paths.

    Combine your skills and interests:

    Your passion might not be a single activity or field. Many people find their passion at the intersection of various interests and skills. Think about how you can combine different aspects of your interests and skills to create a unique niche or career path for yourself.

    Set realistic goals:

    Once you have an idea of what your passion might be, set small, achievable goals to pursue it further. Whether it’s taking a course, starting a side project or dedicating time each week to practice, these goals can help you make steady progress towards integrating your passion into your life.

    Stay flexible:

    Your passion can evolve over time, and what excites you today might change in the future. Stay open to this evolution and be willing to adapt. The key is to remain true to yourself and pursue what makes you feel fulfilled at any given time.

    Finding your passion is a deeply personal and rewarding journey that can enhance your sense of purpose and joy in life. By exploring your interests, values and experiences, you can uncover what truly makes you tick and find ways to incorporate that passion into your daily life.

    Remember, the pursuit of passion is not a one-size-fits-all path but a unique adventure that is yours to explore. Embrace the journey with an open heart and mind, and let your passion lead you to a more fulfilling and meaningful life.

    Related: How to Realistically Make Money From Your Passion

    Unlocking wealth: 10 tips on monetizing your passion

    In today’s dynamic world, pursuing your passion is no longer just a lofty dream; it’s a viable path to financial success. With the advent of the digital age, opportunities to monetize what you love doing have multiplied, enabling many to turn their hobbies into profitable ventures. Here are ten strategic tips to help you navigate the journey of making money from your passion.

    1. Identify your niche

    The first step in monetizing your passion is to clearly identify your niche. A niche is a specific segment of a market that you can serve better than others. The more specific your niche, the less competition you will face, and the more likely you are to stand out to a dedicated customer base. For instance, instead of just “cooking,” you could specialize in “gluten-free baking for busy parents.” This specificity can make your offering more attractive.

    2. Build a strong brand

    Your brand is not just your logo or your website; it’s the total experience customers have with your business. It includes your story, your values and the emotions people associate with your work. Building a strong, authentic brand around your passion can create a loyal community of customers and advocates. Share your journey, challenges and successes to connect with your audience on a personal level.

    3. Create a business plan

    Even the most passionate pursuits need a solid business plan. Your plan should outline your business model, market analysis, financial projections and marketing strategies. It doesn’t have to be overly complicated, but it should give you a clear roadmap of how you intend to make money from your passion. This step can also help you identify potential challenges and opportunities for growth.

    4. Leverage social media

    Social media is a powerful tool for reaching and engaging with your target audience. Platforms like Instagram, YouTube and Pinterest are particularly effective for visual and creative fields, while LinkedIn and X can be great for more professional and service-oriented passions. Share valuable content that showcases your expertise, tells your story and builds your community.

    5. Diversify your income streams

    Relying on a single income stream can be risky, especially in the early stages of your business. Look for ways to diversify your income. This could mean selling products, offering services, creating online courses or even affiliate marketing. For example, if you’re passionate about photography, you could sell prints, offer photography workshops and create a photography course.

    6. Offer exceptional value

    To stand out in a crowded market, you need to offer exceptional value to your customers. This could be through the quality of your products, the uniqueness of your services or the depth of your knowledge. Always aim to exceed expectations and provide something that people can’t get anywhere else.

    7. Network and collaborate

    Networking and collaboration can open up new opportunities to monetize your passion. Attend industry events, join online communities, and connect with other professionals in your field. Collaborations can also help you reach a wider audience, whether it’s through guest blogging, social media takeovers or co-creating products.

    8. Learn and adapt

    The path to monetizing your passion is rarely a straight line. Be prepared to learn from your experiences, listen to feedback and adapt your strategies as needed. Stay updated with the latest trends in your industry, and don’t be afraid to pivot your business model if necessary.

    9. Focus on quality customer service

    Excellent customer service can differentiate your business and turn customers into repeat buyers and brand advocates. Be responsive, solve problems quickly, and always strive to provide a positive experience. Personal touches, such as handwritten thank-you notes or personalized recommendations, can make a big difference.

    10. Stay passionate and persistent

    Finally, the most important tip is to stay passionate and persistent. Turning your passion into a profitable venture requires hard work, dedication and resilience. There will be challenges and setbacks, but it’s your passion that will keep you going. Remember why you started, and don’t lose sight of your love for what you do.

    Related: How to Turn Your Passion Into Your Dream Job

    Monetizing your passion is not just about making money; it’s about creating a fulfilling life where work doesn’t feel like work. By following these ten tips, you can take practical steps toward turning your passion into a sustainable income source. Remember, the journey of monetizing your passion is as rewarding as the destination. Embrace the process, learn from every experience, and celebrate your progress. Do not chase the money. Instead, chase your passion and the side effect will be money in your bank account because it only appears as the direct result of an energy exchange. Here’s to turning your passion into your paycheck!

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    Billy Carson

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  • Why You Should Learn New Skill Sets This Winter | Entrepreneur

    Why You Should Learn New Skill Sets This Winter | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Here’s a harsh truth: unemployed people are having a hard time finding a new job because many companies halt their recruiting efforts during the last quarter of the year. This is not new – it is a well-known fact that big companies often do a headcount at the end of the year, and they often significantly slow down their hiring process.

    Instead of unsuccessfully searching for opportunities when there is little to no hiring, many look to expand their arsenal of skill sets, which can propel their pursuit of better, bigger opportunities in the few months to come.

    For those looking to embark on the journey of acquiring new skill sets during the slower pace that winter months often offer, I’d like to delve into five unique avenues to discover inspiration for skill sets that can benefit your life and career in the near future.

    Related: Master New Skills From the Comfort of Your Home With This Bundle, Now Less Than $175

    Exploring LinkedIn job applications

    One valuable resource for finding inspiration for new skill sets is right at your fingertips: LinkedIn job applications. Start by identifying professionals with positions similar to your current role, your desired career path, or roles with the title of the person you used to report to in your last job. Take a closer look at the job description for those roles, paying close attention to the skills and qualifications they require.

    For example, if you’re in marketing and aspire to move into a leadership role, analyze profiles of Marketing Managers or Directors. Note the skills they require or those with that job title have honed over the years, such as data analysis, digital marketing or project management. These insights can guide your skill acquisition journey, helping you align your skill set with your career aspirations.

    Mentorship and networking

    Seek out mentors who can offer guidance on skill acquisition. If you are still close or have a great relationship with the last person you reported to, you may seek them for advice, asking which skill sets would be valuable for you to acquire if you intend to continue to pursue growth in your current career path.

    Conversations with mentors and industry peers can provide valuable insights into skill sets that have contributed to their success. These personal anecdotes and recommendations can steer you toward acquiring skills that align with your goals and aspirations.

    If you’re not in touch with them anymore or would rather avoid contact with them, engage in mentorship and networking activities to discover skill sets that have proved valuable for others. Attend industry events, webinars, or virtual conferences where you can connect with experienced professionals who may have a similar career path to the one you’re pursuing.

    In my experience, I found people I highly admire and invited them to step into a virtual group call once every other month. In our one-hour meetings, we discuss what’s been working for each of us and provide valuable guidance for everyone in the group. I like to call this exercise “Business Therapy,” in which we often discuss our past experiences and challenges and how we overcame them.

    Learning from the experiences of others may end up saving you years of continuous hustle. Never rely solely on your experiences when you can learn from the experiences of others.

    Related: Looking for a Mentor? The 7 Best Places to Start.

    Personal interests and hobbies

    Sometimes, inspiration for new skill sets can emerge from your personal interests and hobbies. Consider activities you’re passionate about outside of your professional life. These interests can be a foundation for acquiring skills that bring joy and fulfillment.

    For instance, if you’re an avid photographer, you may explore photo editing or digital marketing courses to promote your work effectively. Blending your passions with skill acquisition can lead to a well-rounded skill set that enhances your personal and professional life.

    Fun fact: that’s how my journey in the technology industry began. I am an Architect by profession, but I am such a tech nerd that I always sought to acquire technical skills, which is how I came up with the business idea that ended up becoming Replay Listings, the company I’ve led for over seven years now.

    Related: How to Turn Every Adversity You Face into an Advantage

    Tapping into industry trends

    As industries evolve, new demands arise, creating opportunities for individuals to acquire relevant skills. For instance, if you’re in the technology sector, consider the rise of artificial intelligence and machine learning. These cutting-edge technologies are shaping various industries, from healthcare to finance.

    By understanding industry trends, you can pinpoint relevant skill sets and future-proof your career. Stay updated with the latest industry trends and advancements. Explore industry-specific publications, blogs, or podcasts to gain insights into emerging skills in your field.

    Online learning platforms and courses

    Online learning platforms offer various courses on various subjects, making skill acquisition more accessible than ever. Platforms like Coursera, Udemy, and LinkedIn Learning provide various courses, from technical skills to soft skills like leadership and communication.

    Browse these platforms to discover courses that align with your career goals or personal development objectives. The flexibility of online learning allows you to acquire new skills at your own pace, making it a convenient option for the winter months.

    The bottom line is the slow winter months often present a unique opportunity to embark on a skill-acquisition journey. Whether you draw inspiration from LinkedIn profiles, industry trends, mentors, personal interests, or online courses, acquiring new skill sets can enrich your life and open doors to exciting possibilities. Embrace the season as a time of growth and discovery, and you’ll emerge with valuable skills that can shape your future success.

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    Rodolfo Delgado

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  • What You Must Focus on to Achieve True Entrepreneurial Success | Entrepreneur

    What You Must Focus on to Achieve True Entrepreneurial Success | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In my 35-year career spanning pivotal roles, including CEO, chairman, investment banker, founder, board member and investor, I’ve learned firsthand about entrepreneurial triumphs, where success is often measured by financial milestones.

    My experiences in orchestrating successful IPOs, financings and M&A transactions have shaped my perspective on what it truly means to succeed, which I continually redefine as I evolve over the years — an insight I’m eager to share with fellow entrepreneurs and CEOs.

    Related: ROI Isn’t Everything — Don’t Overlook These 6 ‘Immeasurable’ Metrics That Define Business Success

    Understanding entrepreneurial success

    Embarking on the entrepreneurial journey is a profound expedition, transcending traditional notions of success. Beyond financial metrics, success involves nuanced and evolving concepts — leadership, personal satisfaction and a sustainable vision. Success is not just about revenue growth, profitability and KPIs, or about how much money you earn, the valuation of your business or your perceived popularity. Rather it’s about a journey beyond balance sheets — embracing fulfillment and impact that weaves through your entrepreneurial career.

    Metrics beyond money: Measuring success holistically

    In the pursuit of entrepreneurial excellence, success must transcend traditional metrics, extending into areas like customer satisfaction, team culture and personal growth. As a globally embedded entrepreneur, I’ve come to understand these non-financial metrics as pillars supporting a comprehensive and sustainable definition of success.

    Shifting from a transaction-driven to a value-driven approach can profoundly transform the entrepreneurial landscape. For me, this shift has meant prioritizing long-term strategic actions with clients and stakeholders over short-term financial gains. Instead of focusing solely on immediate profitability, I evaluate success based on sustained growth, innovation and ethical standards. This approach not only enhances my brand reputation and integrity but also ensures a more significant and lasting impact. By adopting this value-driven perspective, success becomes a more meaningful pursuit, aligning with deeper business ethics and long-term vision.

    Similarly, team culture, another success metric often overlooked, is the heartbeat of any successful venture. Leading your team through the shift from CEO to industry expert and mentor involves guiding them with your accumulated wisdom, fostering an environment of continual learning, and encouraging them to innovate and think strategically. Personal growth, as an entrepreneur and leader, is a compass guiding the entrepreneurial journey and must form the foundation of your pursuits. A CEO with no desire for personal growth and merely seeking financial success is a vacuum. In contrast, the deep desire for personal growth is not only a professional evolution but a personal one marked by continuous learning, adaptability and unwavering commitment to growth.

    It’s time for entrepreneurs to begin viewing success as a dynamic journey. The entrepreneur’s role is to foster an environment where success means more than financial metrics. By prioritizing this holistic approach, an entrepreneur not only elevates their achievements but also inspires those around them to embrace a broader, more enriching definition of success.

    Related: 5 Intangible Qualities That Hold the Key to Unparalleled Business Success

    The journey from knowledge to wisdom in entrepreneurship

    No entrepreneur, CEO or industry expert starts their journey with a wealth of knowledge. Rather, knowledge accumulation comes from experience and often also from hardship. Knowledge, experience and hardship act as the building blocks for success. It’s like assembling a toolkit, each piece representing industry insights, market trends and business intricacies. The phase of building industry knowledge and experience is instrumental in providing entrepreneurs with the necessary foundation for informed decisions and strategic plans.

    However, the crux of entrepreneurial prowess lies in the journey from knowledge to wisdom. Knowledge, in this context, is possessing the right answers — the foundational understanding of business dynamics. Wisdom transcends knowledge; it’s the art of asking the right questions, sharing lessons learned and delving deeper into the complexities of entrepreneurial success and failure.

    Wisdom within entrepreneurship is a dynamic process, involving not just knowing facts but applying knowledge and experience to reflect profound understanding and foresight. It’s a shift from rote application to strategic insight — a transition defining an entrepreneur’s evolution from novice to seasoned leader. It’s about understanding the why behind the what, steering clear of one-size-fits-all approaches and embracing a dynamic mindset for sustainable success.

    Crafting your wisdom: A self-mentoring blueprint

    For entrepreneurs seeking to foster wisdom, actionable advice is paramount, and self-reflection is a crucial tool. I have also found that mentorship acts as a guiding beacon, offering diverse perspectives that enrich decision-making. The pursuit of wisdom in entrepreneurship must be deliberate and strategic, and it must invite a structured self-assessment process.

    So, how can this be achieved?

    • Reflective evaluation: Initiating the self-mentoring journey begins with a reflective evaluation. Entrepreneurs must engage in a thoughtful examination of their decision-making and problem-solving skills, asking targeted questions focusing on the effectiveness of past decisions and lessons derived.

    • Establishing insight goals: Differentiating goals that deepen understanding from those expanding knowledge is critical. Insight goals should aim at developing a nuanced perspective and foresight, shifting from accumulating knowledge to establishing goals that contribute to cultivating insights.

    • Active application: Entrepreneurs are encouraged to actively apply their understanding through real-world challenges. This hands-on approach tests comprehension and allows for refining knowledge into actionable insights, contributing to overall wisdom development.

    • Embracing calculated risks: Wisdom often emerges from well-considered risks. Entrepreneurs are urged to embrace calculated risks as part of the self-mentoring blueprint, involving a careful evaluation of potential outcomes, encouraging them to step out of their comfort zones strategically and expanding understanding.

    • Mentorship dynamics: Central to the self-mentoring blueprint is seeking mentorship and engaging in mentorship roles. Entrepreneurs are advised to actively seek guidance from experienced mentors while contributing insights to others. This reciprocal exchange fosters an environment conducive to wisdom cultivation, enriching understanding through diverse perspectives.

    • Progress indicators: In the journey toward wisdom, tangible indicators are crucial for tracking progress. Entrepreneurs are encouraged to document key decisions and their impacts, offering a tangible way to measure the transformative transition from knowledge to wisdom.

    Related: Defining Success: 4 Key Measurements That Go Beyond Revenue

    The journey ahead

    In navigating the dynamic landscape of entrepreneurship and redefining success, I invite fellow entrepreneurs to connect and share insights. The entrepreneurial community holds a reservoir of diverse experiences and perspectives, offering the opportunity to redefine success resonating with each entrepreneur’s core values and aspirations.

    Success, in its redefined form, becomes a tapestry woven with the threads of varied experiences, shared insights and a commitment to a profound understanding of entrepreneurial triumph. Beyond the balance sheet, we can forge a path leading to holistic and enduring success — one resonating not just in the boardroom but in the essence of our entrepreneurial endeavors.

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    Peter Goldstein

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  • This Single Sales Productivity Hack Is How I Made $5.7 Million in Personal Net Sales My First Year | Entrepreneur

    This Single Sales Productivity Hack Is How I Made $5.7 Million in Personal Net Sales My First Year | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    It was mid-2019, and I found myself at an uncertain crossroads in my career. After a long, fruitful stint as VP of Sales in the wireless industry, a merger tossed me out on my tail with no golden parachute, fallback plan or even a dinghy to navigate the shifty waters of the job market.

    With the urgency hovering, I had to secure something quickly to replace my income. This led to securing one of the first few opportunities that presented itself — a commission-only solar sales position. Hearing the earning potential, I dove in headfirst.

    Having no prior experience in solar, I’d be lying if I said I wasn’t just a bit nervous. But one thing was certain: I’ve always thrived off of challenges and was ready for the elevation process to start over in a booming new industry.

    For me, the elevation process is what has always fueled me, not the prize itself at the end of it. Where’s the fun in laying a dead gazelle in front of a lion? It’s the chase, the adrenaline of proving myself to me and exceeding my own expectations that keep me fired up and ascending to new levels (okay, sure, and maybe the necessity to succeed so my family didn’t end up homeless had a little bit to do with it as well.)

    Nonetheless, I knew my previous sales experience equipped me with the skills and resourcefulness to win, but what I didn’t fully appreciate just yet was the impact of a single productivity hack that would become explosive for my results in a commission-only setting. This hack is what I attribute to bulldozing my way to the number one spot on the earnings leaderboard and obliterating company records for most earned, ever.

    Related: There Is No Success Without Risk

    The power of tenacity

    Sales isn’t about tossing a product pitch and relying on luck for the customer to buy. Great salespeople, those who truly excel, understand that closing a sale requires a unique blend of tenacity, finesse and strategic thinking. However, being a great salesperson doesn’t automatically make you a great closer. You see, great closers are great salespeople, but great salespeople aren’t always great closers. Disruptive salespeople that close require a distinct mindset — the mindset of closing every single customer you interact with. Sounds unrealistic? Perhaps. But it is this very mindset that distinguishes the exceptional from the average.

    Understandably, you won’t close every deal — that’s an unrealistic expectation. But the power of a “close every customer” mindset gives you the potential to drive your performance to incredible heights. This mindset can transform one or two extra sales a week that you otherwise thought were impossible into doubling your sales results for the month.

    But the question remains — how do you cultivate this mindset? It comes down to having an unwavering belief in your abilities, and a relentless commitment to fighting for each sale as though it’s your last — no half-hearted attempts, no surrendering when obstacles arise. This isn’t about inflated self-confidence; it’s about resilience, tenacity, the unyielding will to succeed and the use of one simple hack.

    Related: Why Tenacity Is More Important Than Brilliance for Entrepreneurial Success

    The ultimate productivity hack for closers

    This hack isn’t some underground, newly developed technology or a secret script that has been hidden from the public in the underground tombs of Egypt. No, it’s much more simplistic but even more powerful. It’s what I call “success amnesia.”

    Success amnesia is the practice of mentally resetting after each victory. It’s about leaving past accomplishments behind and approaching each new opportunity as if you are under severe financial strain, regardless of the reality. It’s convincing yourself that you’re going into your next appointment as if you’re three months behind on rent and you can’t even afford a pint of milk for your two-year-old toddler — no matter if you’ve just earned a $20,000 commission on your previous appointment four hours ago.

    Related: 9 Successful Business Leaders Reveal Their Top Tips for Selling Anything to Anyone

    Success amnesia is an intentional forgetting of past wins, a deliberate reset that enables you to bring relentless determination to each new opportunity. It is this success amnesia that fuels your hunger to succeed, drives your tenacity, and compels you to disrupt the status quo in every interaction.

    If you take away one thing from my story, let it be this: Success amnesia can single-handedly alter your sales DNA, fortifying its strands with resilience and a hunger for disruption. It was this single mindset shift that cleared the path for me to generate $5.7 million in personal sales in my first year in the solar industry, or $320,000 in commission, despite having no prior experience in the industry. With the right mindset, relentless determination and the powerful tool of success amnesia, you can easily catapult yourself to the forefront of your industry and instill this practice into your sales force.

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    Kash Hasworth

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  • 6 Tips to Invest in Renewable Energy Now | Entrepreneur

    6 Tips to Invest in Renewable Energy Now | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Around the globe, clean energy investment has never been higher, creating plenty of opportunities for investors who want to take advantage of trends like recovering supply chains, the IRA (Inflation Reduction Act), and more. But where to begin?

    Many large companies such as CEG and FLNC are performing well, but energy stocks can shift (especially with inflation-targeting interest rates being high right now), and sometimes quickly! How do you know where to focus your investments? Talking to your financial advisor is always a good start, but I also have several tips on where to begin with healthy renewable energy investment for the coming years.

    1. Solar and EVs are hot markets

    In the early 2020s, two rapidly expanding areas are solar power and EV (electric vehicle) investment, making these sectors great places to start. Both are seeing high growth due to pent-up demand during the pandemic and more widespread adoption in low-saturation areas.

    As with much clean energy spending, investments primarily focus on a few high-growth regions, including China, the EU, the United States and Japan. But opportunities also exist in smaller markets where numbers are starting to rise, notably India, Africa and Brazil. There’s plenty of growth potential in all these regions, especially as EVs grow increasingly familiar with infrastructure build-out to support them. This remains primarily focused on urban growth with excursions into commercial markets for short-length delivery and freight.

    Related: 5 Top Green Energy Stocks To Look Out for in 2023

    2. Invest in the most vital supply points

    As you research potential investments, remember that some parts of the renewable supply chain still need to be stronger or are particularly important to the long-term success of products. That includes makers of battery storage components, which are necessary to utilize solar and EV-related energy investments fully. It includes makers of the latest high-quality photovoltaics, ocean-rated turbines and micro-inverters. For some examples, look into the operations of First Solar (FSLR), Enphase (ENPH), Vestas (VWS) and SunPower (SPWR).

    Related: Oil and Gas Stocks: A Safe Way to Invest in Renewable Energy

    3. EFTs remain a safe, powerful bet

    For many years, one of the most reliable ways to invest in clean energy was EFTs (exchange-traded funds) specializing in renewable markets. Because renewable energy is seeing lots of global growth across many sectors, fueled partly by concerns about traditional supplies from Russia and Iran, EFTs are strong if low-risk options to get started on energy investments.

    Another thing I like about today’s EFTs is that they allow for broad targeting of specific sectors. For example, FAN focuses on wind deployments, and TAN is on solar. Each fund has a portfolio with mixes weighted toward various technologies.

    4. Long-term investment in the global south

    For ground-floor investments with lots of long-term growth opportunities in the next decade, I suggest looking toward the global south. Currently, the global south is seeing a significant shortage of renewable investment compared to many northern regions. Brazil and Australia have growing opportunities, but Africa and many parts of South America still need development. There are lots of options here for investors who don’t mind a slow burn and want to take advantage of projects in the making.

    Related: 5 Long-term Strategies To Create Wealth

    5. Wind and hydrogen are poised for steady growth

    Wind has come a long way in recent years, and many farms, especially offshore options in ideal global locations, are planned for the 2020s. Like solar, wind has many entry points for investment, from turbine creation and other manufacturing to battery storage capabilities. The EU, USA, and China all have many farms in various stages of development, most focused on using the latest engineering and software to maximize efficiency.

    Hydrogen is also in a good spot. Much of the discussion focuses on green hydrogen, which uses low-carbon techniques. Green hydrogen has the potential to meet many business-related carbon footprint goals, so its use could spread across the United States and the EU, as well as other nations, in the coming decade. But anywhere with the potential for hydrogen infrastructure shows promise.

    6. YieldCos continue to show potential

    YieldCos are ambitious investment vehicles that purchase power generation assets directly with a focus on profit growth that translates to high dividends. If dividends are your goal, look into YieldCos as a higher-risk option with lots of opportunities for returns…especially once interest rates and inflation finish cooling down.

    This is just the start of the potential investments in renewable energy. It’s an industry that covers multiple fields, including rare earth, shipping companies and many types of manufacturing. Clean energy has never been more popular, but watching the (metaphorical) headwinds and political movements is always a good idea as you balance your portfolio.

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    Abe Issa

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  • How to Know When to Persist, Pivot or Give Up and Pack it In | Entrepreneur

    How to Know When to Persist, Pivot or Give Up and Pack it In | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    This isn’t your standard “persevere and conquer” pep talk. You’ve heard it all — ‘Push through, never give up, you can achieve anything if you set your mind to it.’ Sure, resilience is crucial, but let’s be real: That advice starts to ring hollow when you’re up against wall after wall and you experience rejection after rejection.

    At some point, you’re left wondering if the struggle is even worth it. Most articles don’t tell you that resilience isn’t just about bull-headed tenacity; it’s also about discernment – understanding that there’s a fine line between tenacity and futility. The wisdom lies in knowing when to dig in your heels and when it’s smarter to pivot. Often, a “no” is not a stop sign — it’s a detour sign that says, “Adjust course.”

    Related: Why Saying ‘No’ Can Actually Help Your Business or Startup

    The case of the unwavering pursuit

    In the mid-90s, my young and struggling advertising agency grappled with the constant challenges of an upstart company, such as personnel, cash flow and client acquisition. We were small but ambitious, armed with a unique approach for helping large companies market and sell their products to consumers through resellers, such as dealers or retail outlets.

    Undeterred by our size and confident in our approach, we had our sights set on the big, national players. One of those big players on my radar was Troy-Bilt. For two relentless years, I pursued them with the confidence that we had a unique marketing solution they couldn’t afford to ignore

    Given that they were just a two-hour drive away in Albany, NY, I took the liberty of making several unscheduled visits. To say the reception was lukewarm would be generous. At one point, I flat-out asked their V.P. of Marketing if I was becoming a nuisance and should just go away. His answer never wavered: “No need to leave; always good to talk, but we’ve got nothing for you.” Then, two years into this dance, the phone rang. It was them. “Scott, we’re ready to give you a shot.” That shot transformed into a multi-million-dollar annual program that sustained for several years.

    Related: 5 Ways to Master the Persistence That Makes a Great Entrepreneur

    The psychology of ‘No’: Your mindset dictates your response

    Rejection is far more than a bruise to your ego — it tests your emotional intelligence and resilience. Often, what hurts us most is not the rejection itself but our emotional response to it. We ruminate, second-guess and eventually let that “no” settle into our mindset as a prohibitive obstacle. But if we can shift our perception and see rejection not as a blockade but as feedback, we turn the tables.

    Mindset matters. A resilient mindset interprets a “no” as a “not yet” or “not this way.” It’s an invitation to revisit your strategy, adapt, change course and charge forward. Your next victory is as much about your mental calibration as it is about the external opportunity.

    Related: Never Underestimate the Power of Adversity: How Hardship Builds Resilience

    When to push forward and when to pivot

    Ah, the million-dollar question: When is a “no” really a “NO,” and when is it a “try again, but differently”? Even the most tenacious of us need to recognize that some doors are meant to remain closed. Perhaps you’re chasing a deal that isn’t the right fit or sticking to a strategy that’s clearly not working. In those moments, the wisdom to pivot is invaluable.

    The key here is data and intuition. Collect and analyze data on your efforts. Are you getting closer to a “yes” or further away? Your gut feeling, informed by experience, will often be your best guide. And remember, redirecting your energy doesn’t mean defeat — it means you’re savvy enough to focus on battles you can win.

    Related: The Art of the Pivot — 6 Steps to Reengineer Yourself for a Career Change

    Rejection is often not about you

    We often internalize rejection as a fault in our personality, skills or ideas. That’s rarely the entire story. External factors — economic downturns, corporate restructuring or internal politics — often contribute to that “no” more than you might think.

    So, when you hear that dreaded word, take a step back. Separate your personal attachment from the situation to objectively analyze why you were rejected. Was it the wrong time for the company? Were there budget constraints? Perhaps a change in leadership? If the rejection involves factors out of your control, don’t let it weigh down your self-worth or deter your progress. Instead, revise your strategy, recalibrate your pitch, and knock on the next door with renewed gusto.

    After you’ve paused to analyze the rejection, knowing full well that many variables could be out of your hands, it’s time to look forward. Start by refining your game plan. There’s an art to taking a “no” and letting it sculpt you into a better, more prepared individual. Pivot your approach, retool your game plan and consider “no” a constructive critique on the road to “yes.”

    Now, you’ve got to build some mental muscle. Rejection stings, but resilience is the salve. Put rejection in your rearview, as your focus needs to be on the road ahead. Every setback is just a setup for an even greater comeback.

    And please, for your own sake, don’t get tunnel-vision chasing one opportunity. Diversify your approaches; it’s like having multiple lines in the water when you’re fishing. One might not bite, but another will. Keep your connections fresh and your network dynamic. Your next opportunity could come from the most unexpected conversations.

    So, as you continue on this unpredictable path, never lose sight of your dream. Every great story — from Edison’s thousand attempts to create a light bulb to J.K. Rowling’s twelve rejections before Harry Potter saw the light of day — includes an anthology of “no’s.” Yours is no different. The ‘yes’ you’re searching for, the one that changes everything, could be just around the corner. And the lessons learned from each “no” along the way? That’s your roadmap, filled with detours that make the journey richer, not just longer, but only if you dare to persevere and the wisdom to pivot when needed.

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    Scott Deming

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  • Fake News is Destroying Business — How Do We Beat It? | Entrepreneur

    Fake News is Destroying Business — How Do We Beat It? | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    “Fake news” is not just a buzzword. Beyond conspicuously ridiculous conspiracy theories and sensationalist headlines, fake news threatens the very foundations of our information ecosystem. The damage is real indeed: reputations are tarnished, businesses suffer devastating losses, and the line between truth and lie is blurred.

    But how do we even start solving the fake news problem? In the U.S., where legal constraints prevent false information from being removed from the internet, it seems like damage control and public calls for stricter regulations are society’s best shots at tackling the issue.

    The illusion of credibility

    The most troubling aspect of fake news is its uncanny ability to blend with genuine news content. False stories often mimic the format and style of reputable news outlets. Do you remember the story about Pope Francis allegedly endorsing Trump as a candidate for the presidency? While the piece originated on a satirical website, it spiraled out of control too quickly.

    When it comes to social media, the lines between truth and falsehood blur further. Anonymous blogs and vague communities are a fertile breeding ground for fake news. From QAnon conspiracies to unfounded health claims, misinformation finds refuge in the shadowy recesses of the internet, threatening to go viral.

    Related: How the ‘Death’ of Journalism Means More Accurate News

    The damage

    Fake news is often associated with dirty political games, but not just politicians are thrown under the bus of misinformation. Fake news has become a weapon of business competition where rivals use fabricated stories to sabotage competitors and take their spot under the sun. In most cases, however, it’s simply impossible to know who started a fake story – was it a rival or a random internet user?

    Once the news is out, it doesn’t matter anyway. From the false rumors about Lululemon’s see-through yoga pants causing stock troubles to the outrageous Pizzagate scandal that led to gun violence, fake news has shown it can cause real harm to both businesses and people.

    Related: Why Elon Musk and Other Tech Experts Are Worried About Artificial Intelligence

    The legal hiccup

    Addressing fake news within a legal framework is a challenge of its own. The First Amendment protects the freedom of speech and expression in the United States, and that covers the right to disseminate false or controversial information. Outlawing fake news could tread dangerously close to censorship and raise concerns about infringing on this fundamental right.

    On top of that, Section 230 of the Communications Decency Act provides immunity to internet platforms such as Google, Facebook and Twitter. In other words, these digital giants are protected from being treated as publishers of the information users provide, safeguarding them from lawsuits. This unique legal landscape in the U.S. allows social media and search engines to essentially ignore their role in spreading fake news and avoid legal repercussions.

    What does it mean for individuals and businesses that have suffered from fake news? In short – you don’t have many strings to pull. Often, fake stories come from anonymous sources, meaning there’s no one to file a defamation lawsuit against. When a defamatory post or article lacks clear authorship, pursuing legal action resembles chasing a ghost. In such cases, the targets of misinformation may try to sue the platform or outlet for negligence. However, these lawsuits can drag on for years, draining both the victim’s energy and pockets. All the while, reputations continue to erode, and businesses suffer.

    In the context of today’s cancel culture era, when people quickly turn against controversial brands and figures, fake news can seriously damage a person’s or a company’s reputation. Once your image is stained, it’s tough to bounce back, and it takes a lot of effort to recover from it.

    Related: 10 Hacks That Will Explode Your Brand

    PR in the fight against fake news

    Against the background of the legal hiccup with fake news, P.R. is probably the only asset businesses and public figures have at their disposal. P.R. experts help the misinformation victims craft well-thought-out response strategies to tackle fake news head-on. A good damage control P.R. campaign addresses misinformation with facts, data and transparency. It’s not just about mitigating the backlash – P.R. efforts build credibility over time, fostering trust among a brand’s customers and audiences.

    P.R. also comes in handy when cultivating strong, enduring relationships with stakeholders. These relationships serve as a shield against the corrosive effects of fake news. By maintaining open lines of communication with industry leaders, experts and influencers, a brand can quickly and organically rally support and credibility in the face of fake news, ensuring that trusted voices can vouch for the accuracy and integrity of their messaging.

    While PR doesn’t make people and companies bulletproof against misinformation and fake narratives, it equips them with the tools and strategies to effectively combat and mitigate the damage caused by this phenomenon.

    Related: How to Avoid the Danger Fake News Could Pose to Your Brand

    The call for stricter regulation

    Needless to say, legal adjustments to the current digital media reality should be made and made quickly. It is essential to protect freedom of speech and expression, but a balance must be struck to prevent the unchecked dissemination of fake news. Stricter regulations could compel social media platforms and search engines to take a more proactive role in curbing the spread of false narratives.

    How do we do it without compromising the fundamental principles of free speech? This is the question better addressed to the legal minds. In the meantime, we must remain vigilant and proactive, promoting media literacy, fact-checking and responsible online behavior as part of our collective effort to combat the scourge of misinformation.

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    Irina Proskurina

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  • 5 Books Every Entrepreneur Should Read Before Starting a Business | Entrepreneur

    5 Books Every Entrepreneur Should Read Before Starting a Business | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    There is no one formula to become a successful entrepreneur, and there is certainly not a set path. Entrepreneurship is a journey that is full of immense opportunities but also immense challenges.

    My path to becoming a founder of a unicorn startup was a winding path. I was raised in Kentucky, in the heartland of America, by a single mother in a union household. My mother and grandparents, who helped raise me, encouraged me to read as much as I could from a young age. I was drawn to business and motivational books, which helped create a positive mindset and provided me with one of the first views into the basics of business.

    I was able to scale the first business I founded to unicorn status, a billion-dollar startup. Only 0.1% of companies reach this incredible milestone. The journey was extremely rewarding but filled with many challenges that take a toll on the entrepreneur. That is why you need to be in the right mindset when starting your journey, and as an entrepreneur, you should always look for ways to improve yourself and your business.

    Reading many books from a young age allowed me to self-teach the common principles that make people successful in business and helped me dream big when founding my company. Here are five books that inspired and prepared me for the wild ride of scaling a startup from a $10,000 line of credit to going public on the New York Stock Exchange.

    Related: 3 Books That Made Me 6 Figures That Aren’t About Business At All

    ‘Think and Grow Rich’ by Napoleon Hill

    First published in 1937, “Think and Grow Rich” is one of the most influential self-help books of all time. Andrew Carnegie commissioned the author, Napoleon Hill, who spent over 20 years studying successful individuals, including Henry Ford, Thomas Edison and Alexander Graham Bell, among others. The book outlines 13 principles that can help you achieve wealth and success, such as having a burning desire, having a positive mental attitude and taking massive action.

    The book provides valuable insights into the mindset of successful people and the principles they follow. This is the single most important book that shaped my outlook on success, and I encourage everyone to read Think and Grow Rich. Hill’s message is clear: success is attainable for anyone who is willing to follow these principles.

    ‘The Magic of Thinking Big’ by David J. Schwartz

    My mother always told me to “dream big because it is free.” If you are planning your future, it takes no more effort to dream big. This remains the number one piece of advice I give to aspiring entrepreneurs.

    David Schwartz, in The Magic of Thinking Big, teaches you how to think positively, set big goals and take action. It encourages you to believe in yourself and your abilities and to think outside the box. The book provides practical tips and strategies to help you overcome fear and doubt, build confidence and succeed.

    ‘The Power of Positive Thinking’ by Norman Vincent Peale

    The author, Norman Vincent Peale, was a minister who believed that faith and positive thinking could help individuals overcome adversity and achieve their goals. Entrepreneurs are met with challenges at every turn when starting their endeavors, the book can help you overcome self-doubt and cut through any negativity to maintain a healthy outlook on life.

    Related: 4 Books for Entrepreneurs Seeking to Challenge the Status Quo

    ‘The Fountainhead’ by Ayn Rand

    “The Fountainhead” is a novel that explores the concept of individualism and the importance of following one’s own values and beliefs. The book’s protagonist, Howard Roark, is an architect who refuses to compromise his artistic vision, even in the face of opposition from society. Rand’s novel is a reminder that entrepreneurship requires courage and conviction.

    Mark Cuban famously said in a 2006 interview with C-Span, “I’ll pick it up when I need motivation, but then if I read too far I get too much motivation, and I get too jittery, so I have to put it down.”

    ‘The First Billion is the Hardest’ by T. Boone Pickens

    The First Billion is the Hardest is a memoir by T. Boone Pickens, an industry titan and one of America’s most successful entrepreneurs. The book provides insights into his business philosophy and the strategies he used to build his empire. Pickens shares his experiences and lessons learned, including his failures and successes.

    I was lucky enough to get to know the legendary Boone Pickens. He should serve as an inspiration to all entrepreneurs. He reinvented himself throughout his career and persevered no matter the challenge.

    Just as my own unique path led me to success, others can also find their own way forward, inspired by the wisdom of those who have gone through similar experiences. With the right mindset and a strong desire to learn, the world of entrepreneurship isn’t just a goal but a life-changing adventure.

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    Nate Morris

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  • How to Choose a Reliable PR Agency in 6 Steps | Entrepreneur

    How to Choose a Reliable PR Agency in 6 Steps | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    If you own a business, you know that reputation is everything. It’s not enough to know what your brand is about and its values – you must communicate all these things to clients, partners and stakeholders. This is where PR places your company on the map and establishes the right communication channels. But with so many names out there competing for clients’ attention, how do you know you’re hiring a reliable PR contractor?

    In this guide, you’ll discover six tips to help you choose a professional, result-driven PR agency that will work to effectively build your brand reputation and make your brand stand out on the market.

    1. Look for an agency with a rich media catalog

    A long list of media outlets in an agency’s database is not just a sign of extensive connections in the industry. It also means it will be easier for a media expert to select the outlets that perfectly fit the client’s criteria, such as budget, niche and target audience. Let’s break it down with a simple comparison:

    Bad agency: Offers you a list of a couple of dozens of media to choose from to publish your story. It’s unlikely you’ll find an outlet that satisfies all your PR needs – even the core ones.

    Good agency: An extensive media catalog with outlets covering various industries, reader demographics and geographic regions. No matter what your PR goals are, you’ll be able to find the right place to publish and promote your business.

    Related: Why You Need A PR Agency and How to Choose One Wisely

    2. Analyze the media you’re offered to appear in

    Remember: quality always beats quantity. Instead of bringing your brand name to the pages of several little-known or low-quality outlets, it’s crucial to focus on choosing a few or even one reputable source. Expert PR agencies live by this rule and would not waste your time and money on publications with little to no impact.

    Bad agency: Likely chooses cheaper outlets with fewer readers to save their (not your) budget. They might also conceal what outlets your piece will feature in until the moment of publication.

    Good agency: Focuses on results and transparently communicates the selection of reputable outlets, even if it means a higher price. You will be able to make an informed decision and know exactly what impact the PR campaign will have on your business growth.

    Related: How to Make the Most of Your Public Relations

    3. Request the agency’s portfolio

    Imagine you come to a real estate agency looking to buy a property. An agent keeps pushing you to buy this “amazing” apartment with a “great” interior design and a “fantastic” infrastructure. But they never tell you where the property is or even show you any pictures. That’s what happens if you work with a PR agency that has no open portfolio. It’s a leap into the unknown, often not worth the risk.

    Bad agency: Doesn’t have a portfolio. Agents refer to vague NDAs as an excuse, so you don’t really see any examples of the agency’s work and achievements.

    Good agency: Shows you real client cases and publications. Better yet, it has a diverse portfolio published on its website, so you can take your time to see and analyze it.

    4. Seek full clarity on price and service-wise

    When something is too good to be true in the PR industry, it probably is. So, if you found an agency that offers publications in great media for unusually low prices, it’s reasonable to be suspicious. Always explicitly ask for all the details of each publication. Does it come with special tags? Is it a full-on piece about your brand or just a mention? Try to eliminate all the blind spots.

    Bad agency: Sells you a publication marked as “advertising” so that search engines will treat it as an ad, not a piece of organic content. Or will promise a high-profile placement but deliver a brief mention in an unrelated article.

    Good agency: Is straightforward about prices and services. Will tell you what page your publication will appear on, whether it will carry any tags, etc. You’ll know for sure where you land.

    Related: 10 Tips to Negotiate Like a Boss

    5. Look for diverse contract options

    Traditional PR agencies often insist on signing long-term contracts regardless of their clients’ needs. It means a higher price and a lower level of flexibility. What if you can’t afford it consistently due to financial struggles? Or perhaps you will no longer need the PR services in a couple of months. Canceling such contracts can be costly and legally painful.

    Bad agency: Pushes you to sign a year-long contract and make a large advance payment and is not fully transparent about the cancelation policy.

    Good agency: Strives to be flexible. Offers short-term contracts and is open about the cancellation policy, ensuring you have the freedom to tailor your PR services according to your needs.

    6. Read real client reviews

    When choosing a PR agency, it’s smart to see what other clients have to say. Reviews provide valuable insights into how the agency operates, the quality of its services, and whether it can truly meet your needs.

    Bad agency: Avoids sharing client feedback or only shows you a few cherry-picked positive cases. Or it has many generic reviews that lack specific details about the agency’s actual performance.

    Good agency: Is proud of its track record and will show you a range of feedback, both positive and constructive. Reviews include photos and/or links, feature brand names and real company representatives.

    All these tips revolve around one core idea: work with professionals. Just like you’re looking for a qualified doctor to attend to your health, an expert mechanic to fix your car, or an experienced teacher to educate your children, only say yes to a PR agency that inspires trust and shows professionalism. After all, PR is a key aspect of your brand’s reputation and success.

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    Irina Proskurina

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  • 11 Tips to Help Entrepreneurs Handle Criticism and Adversity | Entrepreneur

    11 Tips to Help Entrepreneurs Handle Criticism and Adversity | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Let’s grab the bull by the horns here, fellow trailblazers. Criticism is the unwelcome cocktail at our entrepreneurial fiesta, but we can’t escape it. The more we innovate, the more people line up to take a swing at our ideas.

    But hey, haters gonna hate, right? Here’s your battle plan to transform that spite into the fuel of your success.

    Strategy #1: The duck’s back approach

    Think of the last time someone critiqued your entrepreneurial vision. Did it feel like a punch in the gut? Oh, I know it all too well! But, you see, as entrepreneurial warriors, we’ve got to cultivate a skin as water-resistant as a duck’s back.

    When the storm of criticism falls, we need to let it roll right off. Remember, they aren’t attacking you personally. No, no! They’re merely taking a swing at the idea you’ve nurtured. The key to surviving this onslaught? Emotional detachment.

    Let’s take Elon Musk, for instance. He has faced and continues to face massive criticism for his ventures, from Tesla to SpaceX. Yet, he remains unfazed. Why? Because he views criticism as an opportunity to improve, not a personal attack. Learn from the best!

    Related: How the Most Successful Leaders Deal with Criticism

    Strategy #2: The critic translator

    Now, some critics are more annoying than mosquitoes at a summer barbeque. But painful as it is to admit, they aren’t always wrong. This is where we don our “Critic Translator” hat.

    Translate the destructive, seemingly worthless criticism into actionable, constructive feedback. Yes, it’s akin to finding a needle in a haystack. Yes, it’s tough — but it’s a skill worth developing.

    Take Sara Blakely, the genius behind Spanx. She listened to a sea of critics and transformed their skepticism into a billion-dollar business. Use criticism as a compass to navigate the treacherous entrepreneurial seas!

    Strategy #3: Understanding the critic’s motive

    Critics — they come in all shapes and sizes. Some genuinely want to help you, while others are just looking for some demolition fun. Investigating your critic’s motive can save you from a rollercoaster ride of emotions and wasted energy.

    Is their criticism aimed at building you up or tearing you down? Unraveling the intent behind the words can help you distinguish the wheat from the chaff. Discard the spite. Keep the wisdom. Your enterprise deserves it!

    Strategy #4: Positive affirmation elixir

    We sometimes forget to pat ourselves on the back in our entrepreneurial journey. Remember, self-doubt is the silent killer of dreams. Always maintain a positive attitude, and keep your confidence rocket high.

    The story of Walt Disney serves as a timeless example. He was fired for not being creative enough and faced numerous business failures before creating Disneyland. It was his unwavering belief in himself that kept him going.

    Strategy #5: The hater repellant — gratitude

    Ah, gratitude! It’s the good stuff we often overlook. Remember, criticism can only hurt if you allow it to. So, why not diffuse the situation with a simple “thank you?” It might sound counterintuitive, but expressing gratitude toward your critics can be remarkably disarming.

    Consider this: Your critics are taking time out of their day to focus on your work. Their feedback might sting, but at least you’ve got their attention. Use this to your advantage, take the criticism on board, say “thank you,” and surprise them with your resilience. This way, you’re not just dealing with criticism but actively taking control of the narrative.

    Look at it this way; Bill Gates once said, “Your most unhappy customers are your greatest source of learning.” Embrace this wisdom. Turn your critics into unwitting teachers.

    Related: Haters Gonna Hate: 10 Ways to Use Haters As Fuel for Success

    Strategy #6: Building your growth armor

    Embracing criticism requires a growth mindset. That’s your final armor against haters. Developing a growth mindset means understanding that abilities and intelligence can be developed. It’s about believing in the growth potential, despite setbacks and criticism.

    When Airbnb was first launched, it faced countless criticism. People thought the idea of renting a stranger’s room was absurd. However, the founders, Brian Chesky and Joe Gebbia, held onto their growth mindset. They welcomed the criticism, learned from it, pivoted their strategies and ultimately built a billion-dollar company.

    Strategy #7: Build your empathy empire

    As entrepreneurs, we’re instinctively hard-wired to empathize with our customers. So, why not extend this empathy toward our critics as well? Sure, it may rain on your parade, but try stepping into their shoes. Understand their perspective. Often, empathy can help us extract the underlying concerns or ideas behind the barrage of criticism. You might discover a new approach or angle that could supercharge your business.

    Strategy #8: The serenity code

    Facing reality, it’s essential to recognize that not every critique merits your attention or efforts. Understanding when to respond and when to release is paramount. As Reinhold Niebuhr’s Serenity Prayer imparts, “Grant me the serenity to accept what I cannot alter, courage to change what I can, and wisdom to discern the disparity.” Embrace this wisdom in your entrepreneurial journey. It’s your invisible shield against the biting winds of baseless criticism.

    Strategy #9: The ego-tamer

    As an entrepreneur, there’s a good chance you have high self-esteem. You wouldn’t venture into the treacherous waters of entrepreneurship otherwise. But remember, there’s a fine line between self-esteem and ego. Criticism hurts the ego, not self-esteem. Keeping your ego in check is vital. It allows you to objectively assess and handle criticism without letting it shatter your confidence.

    Strategy #10: The reality-check network

    Your network is your secret weapon. Having a trusted group of advisors or mentors who can provide a reality check when you’re swamped with criticism is essential. This group can assist you in evaluating the credibility of the critique and provide valuable support during challenging times.

    Consider the example of Oprah Winfrey, who has encountered various criticisms throughout her career. However, her reliable network of advisors has been instrumental in guiding her toward achieving the pinnacle of success.

    Related: 5 Ways Criticism and Rejection Builds Your Capacity to Succeed

    Strategy #11: The reflect and refine mantra

    Use criticism as a mirror. It reflects what you’re projecting into the world. Take this as an opportunity to reflect and refine your entrepreneurial venture. If the same criticism keeps surfacing, it’s probably a sign that something needs tweaking. Be proactive, take action, and refine your strategy.

    So, keep your chin up, my fellow game-changers! In the land of innovation, critics are as sure as the sunrise. Wear their skepticism as a badge of honor, for they wouldn’t be so invested if you weren’t onto something big. Let’s turn these adversities into stepping stones for greater success!

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    Chris Kille

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  • 9 Ways to Combat Common Vendor and Supplier Fraud Schemes | Entrepreneur

    9 Ways to Combat Common Vendor and Supplier Fraud Schemes | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Every café and restaurant entrepreneur recognizes that the thrill of the culinary scene is rivaled only by its inherent challenges. They grapple with fluctuating food trends, finicky foodies, fierce competitors, evolving regulations and the unpredictable turns of the economy. The current climate demands constant reinvention, and even the most promising cafes can be shuttered in a surprisingly short time.

    Instinct might guide you to attribute pitfalls to the outside world, but ever so often, the longevity of a hospitality business is sealed by what happens inside. A deep dive into the operations and dynamics may reveal a myriad of unseen obstacles and prospects. Employee dynamics, training regimes, supplier agreements and inventory choices significantly influence a café’s success trajectory.

    For those aspiring to cement a lasting presence in this demanding industry, continual introspection isn’t a mere suggestion — it’s a necessity. A café’s lasting prominence is intricately linked with its internal mechanics. A particular concern that might often be overlooked but eats into both the profits and reputation of cafes — prominently observed in the vibrant UAE cafe ecosystem — is the shadowy arena of supplier kickbacks.

    Related: I Was Ripped Off by Someone I Thought Was a Friend. Here’s What I Learned.

    Understanding supplier kickbacks

    Supplier kickbacks constitute covert incentives or commissions that suppliers offer to café staff or management with the intent to influence favorable business transactions. These hidden incentives can lead to questionable choices in ingredient suppliers, acceptance of subpar goods and unnecessary orders, thereby increasing waste.

    Recognizing these kickbacks as a form of veiled corruption lurking within business processes is critical. Cloaked as mundane transactions, they imperceptibly skew standard business activities, often remaining undetected until they manifest in compromised quality, inflated costs or eroded profits.

    Though occasionally masquerading as ‘business courtesies,’ the core aim of these kickbacks remains consistent: to acquire an undue advantage in commercial engagements, thereby undermining the foundational integrity essential for a successful and ethical business venture.

    When and how does it start?

    Delegating purchasing roles to seasoned staff is common for cafe proprietors. However, if inadequately compensated or insufficiently supervised, these individuals might be lured by kickback schemes. In economies where hospitality wages are low, the allure of an added income is especially tempting.

    The introduction to kickbacks can be nuanced, starting with a seemingly harmless gesture of gratitude for significant orders or steadfast business relationships. Yet, it can escalate, forming a regular pattern of monetary exchanges — fostering a dependency loop.

    Related: 4 Kinds of Fraud That Could Destroy Your Business

    Why does it happen?

    1. Personal gain: The most obvious reason is personal financial gain. Employees or managers might be lured by the prospect of extra income, especially if they believe it won’t impact the business significantly.
    2. Business relationships: Sometimes, it’s not just about money. It could be about camaraderie or maintaining a long-standing relationship, even if it’s not in the best interest of the café or restaurant.
    3. Lack of oversight: In businesses where there’s little to no oversight on procurement processes, supplier kickbacks can thrive.

    The impact on revenue and business

    1. Financial loss: Kickbacks can lead to the business overpaying for goods or services, directly affecting profitability.
    2. Compromised quality: Loyalty might shift from the cafe business to the supplier, leading to acceptance of subpar or inconsistent products, which can damage the brand’s reputation.
    3. Operational inefficiencies: With kickbacks in play, decisions are no longer made for the business’s efficiency or benefit but for personal gain. This can lead to stock discrepancies, wastage, inefficient recipe proportions and other operational inefficiencies.

    9 Ways to avoid the kickback trap

    1. Active participation: Owners should be involved, even if indirectly, in purchasing decisions, ensuring transparency and accountability.
    2. Fair wages: Paying staff a decent wage reduces their vulnerability to such schemes. It’s essential to acknowledge and commend advancements in accountability, as well as to recognize initiatives that contribute to enhancing operational efficiency and the overall profitability of the business.
    3. Supplier testimonials: Owners should seek feedback and testimonials from current and potential suppliers by consulting with fellow business owners. This provides a genuine insight into the supplier’s credibility and ethos, ensuring a more informed decision-making process.
    4. Transparent procurement processes: Implement clear and transparent procurement processes. Regularly review and audit these processes to ensure compliance.
    5. Employee training: Ensure that employees, especially those involved in procurement, understand the implications of kickbacks. Regular training sessions can help with this.
    6. Whistleblower policies: Encourage a culture where employees can report unethical practices without fear of retaliation.
    7. Regular audits: Conduct surprise checks, recipe & inventory audits, and regular financial audits. Anomalies in procurement can often be a red flag for kickbacks.
    8. Vendor agreements: Have clear agreements with suppliers that strictly prohibit such practices. Regularly review and renew these agreements.
    9. Treat staff well: Beyond just fair compensation, creating a positive and respectful work environment is essential. Recognizing and rewarding employee contributions, providing growth opportunities, and fostering a sense of belonging can deter staff from seeking external illicit incentives and bolster their loyalty to the business.

    The coffee kickback epidemic in the UAE

    The topic remains shrouded in mystery but is not entirely concealed: the trend of coffee vendors offering commissions to lesser-earning baristas. While the UAE’s plush café industry might be a pronounced casualty, it’s vital to recognize that this isn’t an incident isolated to a particular country.

    Overambitious suppliers fueled the inception of this. By wooing under-compensated baristas, they could cement their market dominance. Over time, this malpractice has not only continued but has thrived, perpetuated by the greed and financial desperation cycle.

    This practice has a secondary and perhaps more insidious effect: it stifles the professional growth and earning potential of the ‘front-of-house chefs,’ the baristas. With kickbacks in play, baristas aren’t incentivized to perform in the best interest of the cafe’s revenue nor enhance their craft or knowledge since their earnings are supplemented through under-the-table dealings.

    The onus of this issue partly lies with non-committing café owners who distance themselves from pivotal operational and purchasing decisions, allowing room for such illicit practices to thrive.

    By understanding and employing these strategies, owners can shield their businesses from internal sabotage and foster an environment of trust and sustainable growth. Understanding and addressing issues like supplier kickbacks can make the difference between a thriving business and merely surviving.

    Customers see only the final product without understanding the internal challenges and decisions that shaped it. For entrepreneurs in the café and restaurant business, it’s vital to be proactive, planning not just for today but for the future.

    All restaurant owners must consider: Are we embodying vision, resilience, dedication and innovation with each cup and dish served for years to come? And what unspoken decisions and actions willcharacterizee the legacy of our business?

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    Ryan Godinho

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  • 7 AI-Based Business Ideas That Could Make You Rich | Entrepreneur

    7 AI-Based Business Ideas That Could Make You Rich | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In today’s rapidly changing landscape, technology has seeped into nearly every aspect of our lives. One of the most influential technologies of the 21st century is Artificial intelligence (AI). It’s no surprise that AI is revolutionizing various sectors, including healthcare, transportation, entertainment, and more importantly, business.

    So, if you’re an entrepreneur with an eye for disruptive technologies, now is the right time to invest in an AI-based business. Here are seven AI-based business ideas that have the potential to make you rich.

    Related: What Every Entrepreneur Must Know About Artificial Intelligence

    1. Personalized health monitoring

    The healthcare industry is ripe for disruption, and AI has the potential to revolutionize the way we approach well-being and treatment. Imagine a wearable device that not only tracks basic health metrics but also predicts potential medical conditions before they become severe. By employing machine learning algorithms that analyze data on a person’s lifestyle, genetics and current health conditions, you could offer a subscription-based service that provides real-time health insights and early warnings.

    Revenue streams: Subscription fees, partnerships with healthcare providers, data analytics for medical research

    Challenges: Regulatory hurdles, data privacy concerns, high R&D costs

    2. AI-powered talent matching platform

    Recruitment is an expensive and time-consuming process for companies. You could develop an AI-powered platform that analyzes a plethora of factors — skills, experience, cultural fit and even nuances like work habits — to match job seekers with suitable employers. By continually learning from its matches, the AI could significantly increase placement accuracy over time, reducing employee turnover and recruitment costs.

    Revenue streams: Subscription fees from employers, premium features for job seekers, data insights for HR departments

    Challenges: Data accuracy, competition from traditional job boards and networking platforms, legal concerns over discrimination

    3. Customized e-learning experiences

    Traditional e-learning platforms offer a one-size-fits-all approach that doesn’t suit everyone. By leveraging AI algorithms that adapt to a student’s learning style, pace and strengths/weaknesses, you could create a more individualized learning experience. Your platform could serve students looking for K-12 tutoring, professionals seeking continued education or even hobbyists wanting to acquire a new skill.

    Revenue streams: Subscription fees, course purchase fees, partnerships with educational institutions

    Challenges: High-quality content creation, ensuring educational effectiveness, competition from established e-learning platforms.

    4. Sustainable energy management

    Sustainability is not just a buzzword — it’s a necessity. AI can play a critical role in managing energy consumption more efficiently. Whether it’s a smart grid that adapts to usage patterns or a home system that regulates energy consumption without human intervention, AI can offer solutions that are both eco-friendly and cost-effective.

    Revenue streams: Hardware sales, software subscriptions, partnerships with utility companies, government grants for sustainable initiatives

    Challenges: Infrastructure requirements, technological limitations, consumer adoption rates

    Related: The Future Founder’s Guide to Artificial Intelligence

    5. AI-driven content creation

    Content is king in the digital age, but creating quality content consistently is a labor-intensive task. An AI-based platform that can generate high-quality written, audio or visual content could be a game-changer. Such a platform could assist journalists, bloggers, marketers and even filmmakers.

    AI algorithms can not only generate content but can also optimize it for SEO, readability or audience engagement, providing an end-to-end solution for content creation.

    Revenue streams: Subscription fees, pay-per-content, licensing to marketing agencies

    Challenges: Maintaining content quality, handling the complexities of human language and creativity, copyright issues

    6. Smart agriculture

    The global population is growing, and with it, the demand for food. However, resources like land and water are finite. Smart agriculture solutions using AI can optimize yield by analyzing soil quality, weather conditions and crop health, among other variables.

    Imagine drones equipped with AI algorithms that can scan large agricultural fields, providing farmers with detailed reports on what actions to take. Your business could be at the forefront of making agriculture more sustainable and efficient.

    Revenue streams: Software licenses, data analytics, consultancy services

    Challenges: High initial costs, complexity of agriculture, adoption and usability

    7. Automated financial advising

    With more people becoming financially aware, there’s a growing demand for financial advisory services. AI can process huge datasets and generate actionable insights much quicker than a human advisor. An AI-based robo-advisory platform can offer personalized investment strategies, risk assessment and portfolio management, making it easier for people to manage their wealth. The financial sector is ripe for disruption, and an AI-based advisory service could be your ticket to untold riches.

    Revenue streams: Subscription fees, licensing technology, data monetization

    Challenges: Regulatory hurdles, customer trust, data security

    The possibilities are endless when it comes to leveraging AI in business. The key is to identify a problem that AI can solve better or more efficiently than existing solutions. Whether it’s healthcare, marketing, recruitment, finance, supply chain management, customer service or content creation, the potential for AI to revolutionize these fields is immense. Remember, the best time to invest in the future is now, and these seven business ideas are your stepping stones to achieving unparalleled financial success.

    Related: Exploring the Future of Artificial Intelligence — 8 Trends and Predictions for the Next Decade

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    Ashot Gabrelyanov

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  • Why Every Business Leader Should Write a Book | Entrepreneur

    Why Every Business Leader Should Write a Book | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    From memoirs like Phil Knight’s Shoe Dog to leadership guides like Sheryl Sandberg’s Lean In, books have long been a powerful medium for executives to share their stories and wisdom. But in today’s noisy digital age, does authorship still matter for modern business leaders?

    The answer is a resounding yes. Here’s why every leader should make writing and publishing a book a priority.

    Related: 7 Books Every CEO Should Read

    Establish your thought leadership

    Publishing a business book has become a rite of passage for today’s foremost executives across every industry. It’s one of the most effective ways to demonstrate intellectual authority and cement your status as a thought leader.

    Writing a book lets you articulate your unique perspectives, business philosophies and life lessons. A book is a tangible artifact of your ideas that delivers lasting value to readers long after publication. Whether it’s leading a startup or a Fortune 500 firm, authoring a book provides an unparalleled way to define your leadership brand.

    Share your story

    Books allow leaders to share their origin stories and behind-the-scenes glimpses into pivotal moments. Vulnerable and personal stories connect with readers on a human level. Mixing anecdotes with practical lessons also makes teaching moments more resonant. A book provides the space to tell your journey – from early career struggles to the risks that fueled your success. Every leader has impactful life experiences worth capturing in print, which a book makes possible.

    Related: Harness the Power of Storytelling to Transform Your Business for the Better

    Spread your vision

    Business books give leaders a unique format to cast a vision and rally people behind it. Certain ideas require more nuance than a tweet, blog post or speech can provide. A book allows you to comprehensively articulate your philosophy and prescriptions around leadership, culture, innovation or any topic. Whether predicting future trends or detailing growth strategies, a book gives leaders the bandwidth to inspire action around their ideas. Put simply, books make messages stick.

    Attract top talent

    Your book can be a powerful recruitment tool to engage and hire world-class talent. It provides insight into your leadership style and company values. For candidates considering roles at your firm, reading your book is like getting a crash course straight from the CEO.

    They can discern whether your culture and philosophy resonate before stepping into the office. A book signals that you are invested in developing people. Top performers will find the care and forethought behind your book attractive.

    Related: How to Attract and Retain Top Talent

    Build your brand

    Authoring a book is a brand-building exercise that boosts your professional visibility and name recognition. A book gives you a product to promote across all your marketing channels. The content also fuels speaking engagements, podcast interviews and social media. Every touchpoint where someone engages your book spreads brand awareness. Over time, your book can make you synonymous with key ideas. Whether trying to attract investors, partners or media, a book strengthens your brand considerably.

    Leave a legacy

    Once a business leader departs, their tangible impact can fade quickly. A book, however, creates a lasting legacy that continues influencing people for generations. It serves as a formal record of your fundamental principles and achievements.

    Whether instructing others or reminiscing, your book remains a reference. Great entrepreneurs like Rockefeller and Disney still impact people through their biographies today. A book provides future leaders with enduring life lessons.

    Related: How to Leave Your Legacy, Help Others and Raise Your Authority

    The benefits for your business

    Beyond individual gains, a book also directly benefits your business in several ways:

    1. Credibility and PR. A book is a powerful credibility booster that generates buzz and media coverage for your company. Journalists rely on readers to inform their reporting. A book gives you a pre-researched resource to share with reporters. It’s also great fodder for landing speaking gigs and PR opportunities. Any publicity the book drives ultimately shines a positive light on your business.
    2. Lead generation. Your book can fuel a robust lead generation strategy. Using sections of the book or lessons within it as gated content offers in exchange for contact info is proven to attract qualified prospects. Books make ideal gifts to existing clients and high-value targets. They establish you as an authority worth paying attention to. Promoting your book is also a pillar for capturing speaking leads or advisory roles.
    3. Recruiting perk. A book can be a nice added perk to entice candidates during recruiting. Providing copies to finalists or new hires is a meaningful gesture. Your book enables them to hit the ground running by quickly getting up to speed on your leadership style and business principles. C-suite candidates, particularly, see your book as a strong indicator of your dedication to mentorship and developing future leaders.
    4. Culture ambassador. For organizations with thousands of employees across disparate locations, a book allows you to reinforce vision and values consistently. Your book encapsulates the culture you want to be embodied at scale. When distributed widely internally, it is an invaluable reference that keeps everyone rowing in one direction. New hires receive a clear artifact of the company’s ideals and history from day one.

    The book process

    Writing a book may seem daunting, but modern publishing options have made the process more accessible than ever:

    • Work with an experienced ghostwriter – They handle the writing based on your vision and interviews.
    • Use pre-orders to fund production – Cover upfront costs by pre-selling copies.
    • Start with a goal of 250 pages
    • Schedule 4 months to complete the manuscript
    • Hire a professional designer – Have a budget of around $1,000 for an eye-catching cover.
    • Self-publish and retain rights – Platforms like Amazon make this simple.
    • Launch with PR and events – Land media hits and plan release parties.

    The benefits demonstrate why authorship should be on every leader’s radar. But ultimately, a book allows you to impact people seeking wisdom on thriving in business and life. And there is no greater legacy.

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    Vikrant Shaurya

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  • How to Turn Every Adversity You Face into an Advantage | Entrepreneur

    How to Turn Every Adversity You Face into an Advantage | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Entrepreneurship is a wild ride, right? I would know. I’ve ridden that rollercoaster through storms and smooth stretches. But every time life threw a curveball, I stepped up to bat.

    I still remember when one of our key developers had to leave our company for personal reasons right before we launched a massive update — it was scary. I learned to rely on multiple people to do a given task.

    Life can flip from incredible to terrifying before you can say “entrepreneur.” I still remember when COVID-19 started. My company went from getting high-fives from industry titans to realizing our users couldn’t even step outside, let alone upload content.

    So, join me on the journey where I turn setbacks into my secret weapons.

    Related: 10 Growth Strategies Every Business Owner Should Know

    Embracing the crazy swings of life

    Here’s the thing about entrepreneurship: It’s like diving into an ocean of challenges. When I jumped into this sea of business, obstacles seemed like roadblocks. But guess what? They were stepping stones, leading me to growth and wisdom. It’s like when you learned to ride a bike without the training wheels — scary but exhilarating.

    Big-company solutions often don’t apply to us entrepreneurs. “Never rely on just one person to do a given task” would seem like an obvious lesson an industry titan might give you. Well, guess what? We small business owners often don’t have the luxury of having multiple employees with the same skill sets.

    So what do we do? We get creative. Seek solutions in places you might have never considered. Websites like Fiverr, Upwork and Flexjobs often offer temporary freelance solutions to get you through the day.

    Get comfortable with being uncomfortable because that is what being an entrepreneur is about.

    Related: Creativity, Innovation, And Leadership: The Elements of Transformation

    Why cultural roots are a different kind of power tool

    In Mexico, we’ve got this saying: some of the best engineers don’t need fancy degrees. They just rocked their resourcefulness like pros, using whatever tools they had. As a Mexican entrepreneur, that gritty mindset is my secret sauce. It’s like taking lemons and making the best orange juice you’ve ever tasted. Like, how’d that happen? We got creative.

    When adversity knocks, I knock back. Drawing from my heritage, I tap into the spirit of innovation that’s the heart of the Mexican entrepreneurial scene. It’s like when your grandma used her secret recipe to turn a regular meal into a feast. Our cultural foundation is like rocket fuel, powering us through the roughest storms.

    Related: 6 Obstacles to Creative Thinking and How to Overcome Them

    Turning challenges into allies: My game changer

    Every entrepreneur’s journey is filled with “uh-oh” moments that, with a little twist, become “Aha!” sparks. When my company, Replay Listings, got the side-eye, I flipped it into an invite for collaboration. I turned feedback into business gold, forging partnerships that set the stage for victory.

    For example, given that my business is focused on real estate video tours, I started calling real estate agents who have leveraged our technology and invited them for a cup of coffee or even lunch. During that time, getting to know my user base, their needs and their experiences while using our mobile app was really nice. In fact, many of Replay Listings’ in-app features were built because they asked us to! Who would have known? Listening to your users is helpful and essential when learning your businesses’ areas of opportunity.

    Pay close attention to your users’ needs, and you’ll see more clearly your path ahead.

    Innovation through tough times

    Picture this: a partnership I’d banked on suddenly vanished into thin air. One minute, we were chatting, and the next? Poof! They pulled a vanishing act. Now, instead of moping, I spun it around. I diversified my partnerships to ensure my venture’s future wasn’t hanging by a thread.

    Life’s got a funny way of switching things up. Hard times can be your secret ingredient to success.

    As I’ve mentioned before, It is obvious that not relying on a single employee to do a specific task is advised, but diversifying talent does not need to come at an extra expense. It often needs to take the shape of more partnerships, collaborations, or allies within the industry.

    Allocate some of your time to making allies — it’ll help you in the long run.

    Finding gold in the rough

    As we sail through this entrepreneur sea, remember that every crash can be turned into a smooth wave. Just like I’ve learned from my Mexican roots and my own ups and downs, the trick is to tackle challenges like they’re stepping stones.

    As I navigate the tumultuous waters of entrepreneurship, I realize that the wild ride is not just about braving storms and smooth stretches. It’s about harnessing every twist, turn and curveball to my advantage. Entrepreneurship isn’t just about building a business; it’s about building character and resilience.

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    Rodolfo Delgado

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  • How to Navigate Business Etiquette With Sass and Style | Entrepreneur

    How to Navigate Business Etiquette With Sass and Style | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In a world dominated by conformity, it’s time to unleash your inner maverick and revolutionize business etiquette. Say goodbye to rigid rules and protocols, and seize the opportunity to infuse your unique style and personality. Break free from the mold, defy norms, and make an indelible mark on those you encounter. Embrace your authenticity to captivate, and stand out from the crowd.

    Here are ten tips to help you navigate business etiquette with style.

    1. Slaying the game: The art of non-verbal communication

    Communication is a dance, and your body language holds the power to lead. Embrace the art of non-verbal communication to make a lasting impact. Stand tall with shoulders back, exuding confidence from every pore. Use purposeful gestures to emphasize key points, and maintain eye contact that penetrates the soul. Remember, your body speaks volumes, so make sure it’s speaking in a language that demands attention.

    Related: Actions Speak Louder Than Words: The Body Language Guide

    2. Owning the room: The charisma chronicles

    When you step into a room, you’re not just another face lost in the crowd but a formidable presence to be reckoned with. Nurture an irresistible aura of charisma that captivates and demands attention. Stride purposefully, exuding an unwavering self-assurance permeating the space around you. Engage others with genuine interest, making each conversation a captivating adventure. Your magnetic charm and sassy demeanor will leave a lasting impression on everyone you encounter.

    3. The power of disruptive listening

    Forget about passive listening; it’s time to embrace disruptive listening. Instead of simply nodding along, truly engage with the speaker’s words, challenging their ideas and offering your unique perspective. Disruptive listening not only shows your expertise but also sparks stimulating conversations that go beyond the surface level. Dare to be bold, question the status quo, and watch as your insights reshape the business landscape.

    4. The social media revolution: Becoming a trendsetting maverick

    In a digital world overflowing with generic content, breathe fresh air that captures attention. Embrace social media platforms as your stage to unleash your entrepreneurial prowess. Craft compelling content that breaks free from the mundane and captivates your audience with sass and style. Incorporate humor, creativity and unconventional approaches to stand out in a sea of conformity. Your authenticity and unique voice will attract a tribe of loyal followers eager to join your revolution.

    5. Networking 2.0: Forging authentic connections

    Networking doesn’t have to be a transactional game of exchanging business cards. Forge genuine connections that go beyond surface-level pleasantries. Seek out events and communities where authenticity and shared values reign supreme. Engage in meaningful conversations, build relationships based on trust, and support others in their journey. By embracing this approach, you’ll create a network of allies and mentors who champion your success and celebrate your sassiness.

    Related: The New Networking: 8 Strategies for Building Real Relationships

    6. Negotiation ninja: Winning with style

    In negotiations, the power lies in the balance between assertiveness and finesse. Take a strategic approach, where sass meets style, to achieve win-win outcomes. Know your worth, and confidently articulate your value proposition. Use your charm to establish rapport and build a foundation of trust. However, don’t be afraid to inject a touch of sass into your negotiations. Find creative solutions, challenge conventional boundaries, and turn the tables with unexpected twists. The key is maintaining a sense of class while leaving your counterparts in awe of your innovative and daring approach.

    7. Power moves: Making an impact with style

    In the business world, it’s not just about what you say but how you say it. Develop a compelling communication style that leaves a lasting impact. Use vivid storytelling techniques to convey your message, and create an emotional connection with your audience. Infuse your presentations with humor, charisma and captivating visuals. Be a master of timing, delivering your points with impeccable precision. Your style and delivery will make you memorable and elevate your message to new heights.

    8. Mastering the art of feedback

    Feedback is a gift, but giving and receiving it requires finesse. Embrace a sassy and insightful approach to providing feedback that sparks growth and improvement. Be specific, highlighting both strengths and areas for development. Offer constructive criticism with a touch of humor and encouragement. Similarly, when receiving feedback, don’t shy away from bold self-reflection. Embrace it as an opportunity to refine your skills and unleash your full potential.

    9. Resilience in the face of adversity

    In the fierce business realm, obstacles and setbacks are bound to arise. Yet, it is your response to these challenges that truly distinguishes you from the rest. Develop a resilient mindset that embraces failures as stepping stones to success. Embrace your sassy side by defying the odds, pushing boundaries and finding innovative solutions. With each setback, let your style and resilience shine through, inspiring others and proving that setbacks are mere detours on the path to greatness.

    Related: Resilience Unlocked: 9 Strategies to Turn Adversity Into an Advantage

    10. Building a legacy: Leading with sass and style

    As an entrepreneur, your journey extends far beyond personal success. It’s about crafting a lasting legacy. Embrace your role as a leader, infusing it with a unique blend of sass and style. Foster a culture of innovation, collaboration and authenticity within your organization. Empower your team members to embrace their unique flair and unleash their full potential. Leading with sass and style creates a legacy that transcends time and inspires future entrepreneurs.

    Business etiquette doesn’t have to be boring. Spice up your entrepreneurial journey with sass, style and unconventional wisdom. Leave an unforgettable impression on the business world. Unleash your inner powerhouse, redefine success, and conquer the business landscape with determination and finesse. Get ready to sashay into the future of entrepreneurship and become an extraordinary entrepreneur.

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    Chris Kille

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  • What Sustainability Does To Your Bottom Line — Entrepreneur Magazine | Entrepreneur

    What Sustainability Does To Your Bottom Line — Entrepreneur Magazine | Entrepreneur

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    Sustainability initiatives are good practice and something we urgently need to save our planet. But are they also good marketing? Yes.

    I write a newsletter called Ariyh, short for Academic Research In Your Hands (find it at ariyh.com), where I summarize the latest scientific research in marketing and sales. And I see a consistent theme: When brands have well-executed sustainability initiatives, they increase nearly every metric a business needs to succeed. It’s even true with little-known startups and small-to-medium businesses.

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    Thomas McKinlay

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  • How Entrepreneurs Can Use Books to Attract High-Value Clients | Entrepreneur

    How Entrepreneurs Can Use Books to Attract High-Value Clients | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In a rapidly evolving business environment, competitive differentiation is no longer a luxury but a necessity. Entrepreneurs must continually innovate and leverage strategies that set them apart from the crowd. The task isn’t simple, but it’s indispensable. Among the arsenal of strategies that can be used to attract high-value clients and position oneself as a leader in the industry, authoring a book has emerged as a powerful tool. Yet, this technique remains underutilized, with many entrepreneurs not realizing the profound impact a book can have on their professional image and clientele.

    Establishing authority and dedication through authorship

    The process of writing and publishing a book is arduous, requiring intensive research, a deep understanding of the subject matter and the ability to articulate complex ideas clearly and engagingly. The rigor and diligence involved in this process inherently project the author’s authority on the subject, portraying them as experts in their field. This projection of expertise serves as a compelling magnet, drawing high-value clients seeking specialists, not generalists, to solve their challenges.

    Moreover, the commitment and dedication inherent in authoring a book serve as testimonials to the entrepreneur’s resilience and perseverance. These traits, highly sought after in the business world, resonate with high-value clients. When an entrepreneur takes the time and makes the effort to write a book, it demonstrates that they are willing to tackle significant challenges, follow through on their commitments and produce valuable results. This resilience cultivates trust and confidence in potential clients, making the author an attractive choice.

    Related: 4 Ways Writing a Book Accelerated My Professional Career

    Sharing unique insights and innovative solutions

    In addition to establishing authority, a book provides an unmatched platform for entrepreneurs to share their unique insights and innovative solutions. It allows them to delve deep into the industry’s challenges and present their groundbreaking approaches to solving them. This visible display of creativity and problem-solving aptitude attracts high-value clients looking for unique, cutting-edge solutions.

    Additionally, a book allows entrepreneurs to discuss and predict emerging trends in their field, thereby positioning themselves as forward-thinking and proactive leaders. By showcasing their foresight, they further appeal to high-value clients who value being on the cutting edge of their respective industries.

    Sharing personal experiences and narratives is another crucial aspect. Entrepreneurs humanize themselves and their brands by weaving their journeys, challenges and triumphs into the narrative. This authenticity and relatability create an emotional connection with potential clients, making the author and their services/products more appealing.

    Related: How Entrepreneurs Can Make Money Writing a Book

    Building credibility and fostering connections

    Publishing a book can significantly enhance an entrepreneur’s credibility. The author’s commitment to their field and ability to articulate and share their knowledge is spotlighted in a tangible form, contributing to their perceived credibility. When it comes to attracting high-value clients, credibility is a key factor; these clients are often looking for proven professionals with a track record of expertise.

    Furthermore, books can serve as powerful tools for building relationships. A book that offers tangible value in the form of actionable advice, valuable insights, or fresh perspectives can serve as a magnet for potential clients. By engaging readers and encouraging them to think differently, a book opens the door to further discussions, networking opportunities, and, ultimately, the establishment of meaningful connections with potential high-value clients.

    The long-term impacts of book publishing

    Unlike many other forms of content marketing, a book provides long-lasting benefits. Its impact extends far beyond its initial release, providing a long-term return on investment. The content of a book remains relevant for years, continuing to draw new readers and potential high-value clients long after its publication.

    A book is a timeless asset that keeps giving back. Its longevity means the benefits of publishing a book extend far into the future, unlike a blog post or social media update that might quickly fade from memory. The published book keeps the author’s name and expertise circulating, continually attracting potential high-value clients.

    In essence, a book is like a business card that doesn’t get discarded — it sits on bookshelves, gets shared among peers and remains available online, continuously making an impression. This continual client attraction is another compelling reason for entrepreneurs to consider writing a book.

    Conclusion

    In a business world where differentiation is the key to standing out from the crowd, a book can provide that unique edge. By establishing authority, showcasing unique insights, building credibility and fostering connections, a book becomes more than just a product; it’s a tool for personal branding and client attraction.

    The impact of publishing a book goes far beyond the immediate short-term benefits. Its influence continues long after the initial release, providing an enduring testimony to the author’s expertise and a persistent attraction for high-value clients. In a competitive business environment, entrepreneurs who leverage the power of a book can position themselves for greater success and a more robust professional presence.

    In closing, a book is more than just an aggregation of pages filled with words. For entrepreneurs, it’s a platform to demonstrate their expertise, share their unique perspective, connect with high-value clients, and differentiate themselves from the competition. With these long-term benefits, it’s clear that a book can be a potent tool in an entrepreneur’s arsenal for attracting high-value clients.

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    Vikrant Shaurya

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  • 5 Strategies to Build Credibility and Online Connections | Entrepreneur

    5 Strategies to Build Credibility and Online Connections | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In the constantly buzzing world of social media and online platforms, trust and credibility are the glue that holds successful personal and professional relationships together.

    It’s become a lot easier to build trust with an audience in today’s world, but these bonds don’t happen by accident. You need to be actively involved and genuinely interested in connecting with your customers.

    Here are five strategies that I’ve found helpful for building trust and credibility, and in turn, they’ve opened up many new business opportunities and connections.

    1. Socials: Regular posts with a personal touch

    Having a regular and personal online presence is key to building trust and credibility. When you post often and share your own stories, insights and experiences, you show your audience that you’re real and relatable. This makes people more likely to engage with you.

    For a while, you may be sharing with little to no engagement. It will likely take quite a bit of patience and consistency before your connections and credibility grows.

    Additionally, make sure your posts are related to your field or area of interest, and don’t hold back from showing your personality. This not only makes your online presence feel more human, but it also shows your enthusiasm for what you do. If you keep sharing useful content and interacting with your audience, they’ll be more likely to trust and connect with you.

    Related: 10 Laws of Social Media Marketing

    2. Podcasts: A great stage to showcase your expertise

    Podcasts are a favorite for sharing knowledge and opinions in today’s world. By showing up as a guest on podcasts, you can display your expertise and reach new people. This helps you build credibility and gives listeners a chance to get to know you and your brand.

    To get started, look for podcasts in your field and get in touch with the hosts. Tell them about your expertise and how you can bring value to their audience. You will want to make sure that you share insight and stories that are relevant and useful to the podcast topic and audience.

    3. Newsletters: Your own personal bulletin

    Sending out a regular newsletter is a great way to keep your audience in the loop and engaged. By sharing industry news, insights and updates, you show your expertise. A well-designed newsletter also keeps your brand in your audience’s mind and encourages them to keep interacting with your content.

    To make your newsletter as effective as possible, make sure it looks good, that it is clean and easy to read, and that is packed with useful content that your target audience will find interesting.

    Be consistent with your newsletter — whether you send it out twice per week or once per month. And always be open to feedback from your subscribers.

    Related: 9 Ways To Grow Your Small Business Through Social Media

    4. Books: A lasting statement of your expertise

    Writing a book is a big achievement that can really boost your credibility and help you leave your mark as an expert in your field. By writing best-selling books, you can share your knowledge with a wider audience and make a lasting impression that can lead to new connections and opportunities.

    When writing a book, make sure you have a clear message and aim. Identify your target readers and write a gripping story that they’ll relate to. I just submitted my fourth book to our publisher for final edits and it comes out this fall. Be prepared for the hard work and dedication it takes to write, publish, and promote a best-selling book – but remember, the payoff can be incredibly rewarding.

    5. Authenticity: The key to lasting relationships

    One of the best ways to build trust and credibility is by genuinely and thoughtfully engaging with your audience.

    Take the time to respond to comments and messages you get, whether it’s on social media, email or other platforms. Show that you appreciate their interaction, and be open to answering questions or addressing concerns. This level of interaction shows that you value your audience and are committed to building strong, lasting relationships with them. It also helps to make your brand feel more human and approachable.

    Related: The Business of Harnessing the Power of Social Media

    Building trust and credibility in today’s digital world requires you to be proactive, genuinely engaged and committed to delivering value to your audience. By using these five strategies, you can lay a strong foundation of trust and credibility that will lead to more business opportunities and connections.

    Take full advantage of the power of technology and the wealth of platforms at your fingertips. You don’t have to do everything, but it’s really important to choose at least one strategy and stick to it. Success doesn’t just happen by accident, and you can’t do it all on your own — you need the support and connections of others.

    As you build trust and credibility, you’ll find that your network grows and you’ll get new opportunities to grow both personally and professionally. Be grateful for the connections you make along the way and for the support of those who choose to interact with your content. By doing this, you’ll not only build trust and credibility, but you will also create a loyal community of followers who’ll stick around to see what you share next.

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    Chad Willardson

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  • 6 Ways Successful Female Executives Turn Self-Doubt into Their Pathway to Self-Belief | Entrepreneur

    6 Ways Successful Female Executives Turn Self-Doubt into Their Pathway to Self-Belief | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Imposter syndrome is fueled by self-doubt and the belief that the position we hold is one in which we are not qualified or deserving. When you are the kind of leader or individual contributor who brings new ideas to the market, you are, by definition, doing something that you have not done before. As women, we are conditioned to believe that we must have experience and expertise in something in order to take the job or run the project. That conditioning is fueled by the belief that women must be perfect.

    Self-doubt is a common experience that many women face in the workplace, particularly in positions of leadership. Like many, I used to think that female C-suite executives and board directors were filled with confidence and self-belief and were in no way inflicted with imposter syndrome and the self-doubt that fuels it. After years of working with, studying, and being one of the few women in the highest ranks of business, I found the opposite is true.

    Related: 5 Easy Ways You Can Turn Self-Doubt Into Success

    It’s not that female executives don’t face imposter syndrome. We do. In fact, in a 2022 study conducted by KPMG, 75% of executive female research participants report having feelings of imposter syndrome throughout their careers; 81% believe that they put more pressure on themselves not to fail than their male counterparts do. What sets us up differently is how we have learned to combat imposter syndrome by turning our self-doubt into strategies waiting to happen. Of the several strategies that I have observed, there are six that women often use to manage and reduce self-doubt in the C-suite:

    1. Acknowledge and accept your self-doubt

    It’s important to recognize that self-doubt is a normal feeling and that everyone experiences it at some point. Acknowledge your doubts and accept that they are a natural part of the process of taking on new challenges. Leaders face unknowns every day. Confidence comes from the repetition of doing the same thing over and over again. Getting frustrated with yourself for your lack of confidence works against you. Instead, list out the concerns you have. For each concern, write a list of things you want — not need — to know, then create a plan of action to find the answers. This approach not only gets you out of your head, but it also creates momentum toward your goals.

    2. Replace ‘fake-it-til-you-make it imposter mindset’

    Ignore well-meaning fake-it-til-you-make-it advice. It perpetuates the belief that you are not enough. Leaders who embrace a growth mindset based on the belief that your abilities can be developed through hard work and dedication. Adjust your values to prioritize and favor curiosity over ego. Cultivate a learning mindset by seeking out specific feedback from trusted sources, learn from what is working and what is missing in the market, and constantly seek to improve your delivery and idea rather than trying to “fix” yourself. There is nothing wrong with you.

    3. Build a support network

    Surround yourself with supportive colleagues, mentors, and friends who can provide encouragement, offer guidance, and give honest and productive feedback. Seek out individuals who have experience and success in leadership roles and can provide advice and support as you navigate your own path. Do not look for cheerleaders who are unable to give you productive input into how to progress your idea or your career. You want positive support with pragmatic and strategic coaching in a way that enables you to test ideas and approaches in a safe place before trying them out in primetime.

    Related: 10 Inspiring Women Entrepreneurs on Overcoming Self-Doubt and Launching Your Dream

    4. Focus on your strengths

    Recognize and embrace your unique skills, talents, and accomplishments. One of the best ways to hold a mirror up to see what you are good at is to ask friends, family, colleagues or mentors for their honest opinion about what they think your strengths are. Often, others can see qualities in us that we may not recognize in ourselves. As you take in this feedback, consider your accomplishments and what it took to find success, finding themes with the input of others. Finally, if you have not already, take an online assessment such as Myers-Briggs Type Indicator (MBTI) or StrengthsFinder to help identify your cognitive and behavioral strengths and learn how they can best be used in consideration of other people’s styles and preferences.

    5. Be on your own side

    Someone once told me that you can tell a lot about a person by the way they treat waitstaff. The people who serve us are not in their roles to be treated rudely. The same goes for how you treat yourself. You have been through a lot and are going through a lot — every day. You are tough and can handle it. There’s no question. Make a choice to fire that self-inflicted micro-manager inside of your head. That same compassion you use toward waitstaff is the same compassion you deserve to use on yourself. Prioritize rest, exercise, healthy eating and other activities that help you feel energized and balanced. If you are tired, stop what you are doing and take a nap or go for a walk. The work will be there when you return. The world will not end if you shut down work early for the night. Treat yourself with the same kindness and understanding that you would offer to a good friend. Be gentle with yourself, especially when you make mistakes.

    6. Challenge your negative self-talk

    This is a tough nut to crack. Isn’t it crazy how we believe our worst inner critic? We trash talk ourselves as a way to prepare for others who we believe are either thinking and/or telling us the same thing. Identify the negative self-talk that is contributing to your self-doubt and challenge those thoughts. Change your inner dialogue to separate yourself from your feelings. For example, try replacing “I can’t do this and everyone is going to find out” with “I have nervousness inside of me. Why is that nervousness there?” When you say it like that, you are able to create a healthy separation between your imposter self-talk and yourself. It’s also important to intentionally infuse positivity and passion in your life. Hang out with people you like and who like you. Have fun, laugh and try new things. Put yourself in positions where you enjoy being in your life. Cultivate positive energy for yourself and the people around you.

    Overcoming imposter syndrome and self-doubt at any level requires practice. A lot of practice. Actively and intentionally build these steps into your everyday life. Over time, your ego-focused imposter syndrome inner voice will be replaced by a narrative of curiosity of what could be in the unknown pathway you are paving.

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    Patti Fletcher

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