Tag: financial institution loyalty

Press Release
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Feb 15, 2023 10:15 EST

NAPERVILLE, Ill., February 15, 2023 (Newswire.com)
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ampliFI Loyalty Solutions, a market-leading provider of customized loyalty and engagement program solutions for financial institutions, has expanded their partnership with Visa, the world leader in digital payments. The Visa Rewards Platform (VRP) affords Visa issuers the ability to offer a fully integrated, point-based loyalty engagement program, along with the innovation and convenience of ampliFI’s real-time rewards suite, which includes Checkout With Points, Fuel With Points, and Pay With Points redemption solutions. Existing ampliFI clients, as well as new VRP clients, can take advantage of the full suite of offerings, meeting the demands of modern consumers by making rewards redemption accessible, immediate, and convenient.

“We are extremely excited to expand our relationship with Visa by offering ampliFI’s full loyalty and engagement solution suite, as well as be a partner for the Visa Rewards Platform (VRP),” says Mike Knoop, CEO of ampliFI Loyalty Solutions. “The two organizations share a goal to elevate the cardholder experience and enhance the value of the issuer’s rewards program, while promoting increased affinity for the issuer’s brand,” he says. “We feel strongly that by coupling ampliFI’s network and experiences in engagement and loyalty with Visa’s continued investment in innovation, we will continue to deliver a next generation product offering.”

The partnership provides financial institutions with the technology and scalable resources to engage their cardholders at the point of sale, driving financial institution loyalty and consumer engagement. VRP gives financial institutions the opportunity to leverage a fully integrated platform to deliver engaging and goal-driven loyalty solutions to their cardholders, strengthening relationships and brand loyalty by using compelling rewards and maximizing financial institutions’ revenue and portfolio. The partnership ensures a continuing commitment to innovate and meet evolving cardholder demands by offering unique earning and redemption opportunities. 

“The Visa and ampliFI partnership ‘ampliFIs’ the expectations of the market to bring a fully integrated, end-to-end engagement solution on behalf of issuers,” says Ron Silvia, Chief Revenue Officer of ampliFI Loyalty Solutions. “The market expectations of an integrated, client-branded and simple-to-use loyalty platform experience featuring custom, innovative and real-time earning and redemption opportunities has now been achieved, and we look forward to continuing our support to Visa, their cardholders and their issuers,” he says.

About ampliFI Loyalty Solutions

ampliFI Loyalty Solutions is a loyalty and engagement company leading the market in solutions for banks and credit unions with assets between $1 billion – $50 billion. ampliFI’s proprietary technology tracks points earned by cardholders, delivers a comprehensive offering for  redemption, and provides robust data & analytics. ampliFI offers innovative redemption options including classic rewards (cash back, gift cards, travel, merchandise, and etc.), real-time rewards (Fuel With Points, Pay With Points, and Checkout With Points), and wealth rewards (cryptocurrency). Through a fully customized, cloud-based solution that is API-driven, ampliFI allows issuing partners to drive business growth via tailored loyalty and engagement with their cardholders. ampliFI is Visa’s exclusive domestic provider for loyalty.

Source: ampliFI Loyalty Solutions

Press Release
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Oct 25, 2022

NAPERVILLE, Ill., October 25, 2022 (Newswire.com)
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Financial institution cardholder loyalty and engagement leader ampliFI Loyalty Solutions continues to innovate cardholder engagement, expanding its real-time rewards suite to include the launch of an innovative new real-time program, Checkout With Points. The program launches initially with CVS Pharmacy, Walgreens, and Schnucks, with additional retailers launching with the new and growing program in Q4 of 2022.

Checkout With Points gives cardholders the advantage of immediate convenience, redeeming their points to save right at the register via a simple process. Cardholders just need to purchase at participating retailers, select the offer to redeem rewards, and instantly save.

“ampliFI Loyalty Solutions is excited to be leading reward payment innovation and expanding our real-time redemption suite to include Checkout With Points,” says Mike Knoop, Chief Executive Officer of ampliFI Loyalty Solutions. “We take pride in our ability to engage and delight today’s consumers and deliver impact and positive growth metrics in spend and customer retention to our clients. We are continuing to invest and advance the consumer redemption experience with real-time awards, offering our clients the technology, resources, and scale to meet their consumers where they are versus asking them to go to a website to redeem.”

ampliFI Loyalty Solutions’ real-time rewards provide financial institutions with the technology and scalable resources to engage cardholders at the point of sale. The company’s real-time redemption suite allows cardholders to spend, earn and redeem, driving revenue growth and increased brand awareness for financial partners.  

Participating cardholders with enough points to qualify for a redemption receive a real-time notification through an omnichannel loyalty platform. When cardholders redeem their points, partner financial institutions can reinforce the value and benefits of their loyalty program to the cardholder and tie that experience back to their brand. Because the entire experience has been delivered via innovative technology, the experience is simplified for both the financial institution and the cardholder.

The expansion and popularity of real-time rewards reflect ever-changing consumers’ preferences and behavior. According to PYMNTS.com, consumers are reacting “differently to discounts versus cash back, and that’s a vital distinction in 2022.” ampliFI Loyalty Solutions’ real-time redemption suite, which includes Fuel With Points, Pay With Points, and now Checkout With Points, meets the expectations of the modern consumer by making credit and debit card point redemption accessible, immediate and convenient. 

Source: ampliFI Loyalty Solutions