ReportWire

Tag: Fashion

  • Lee Anderson Couture Thriving at New Location on Lexington Avenue, New York

    Lee Anderson Couture Thriving at New Location on Lexington Avenue, New York

    [ad_1]

    Press Release


    Apr 26, 2022

    Lee Anderson Couture has moved to the sunny side of the street to 975 Lexington Avenue, helping restore this lovely block back to pre-covid times. While multiple blocks with vacant stores plague New York City streets, entrepreneurs are slowly flocking back to the city and re-establishing businesses.

    Lee Anderson Couture, established in 1980, has been servicing exclusive clients for over 42 years. The designer, despite all odds during COVID 19, not only survived- but is thriving with more demand on custom made luxury designs for clientele. Lee Anderson couture is renown nationwide for her specialty events and wedding party custom made designs. The wedding boom has created the busiest season for fashion in 40 years, resulting in limited inventory at premier department stores, and increasing demand for custom made gowns.

    Lee Anderson and her staff are thrilled to welcome clients at her new location and assist them with their event needs. Lee Anderson Couture is where Italian and French fabrics  meet personal styling, and are created under the supervision of a professional design team, led by the veteran designer, Lee Anderson. 

    About Lee Anderson 

    Lee Anderson is an American designer, native of Northern California. Lee moved to New York City and attended the Traphagen School of Design in 1973. After Graduating she was introduced to Seventh Avenue by Ralph Lauren (1975), then part of the Kreisler group. She began working for John Kloss a legendary creative (1975). From 1975 to 1978, Lee worked as an assistant designer and occasionally freelancing for the Ralph Lauren active wear press kits (1977) before moving to Kasper by Joan Leslie as an assistant designer (1979). 

    Lee Anderson designs for women who refuse to wear “label conscious” clothing that is available in each city they travel to. In 1980 Lee Anderson left Seventh Avenue behind, to establish her label in a townhouse off Madison Avenue. Her clientele includes international royalty, high profiled personalities, socialites and celebrities. 

    Lee Anderson is known for her fabrics, chromatic luxury, graphic details and overlays. The fitters mold garments from the collection to fit precisely and reflect the personality of the client. 

    Barneys, first discovered her (1981), and then competitor Bergdorf Goodman (1989) Saks (1991), Bloomingdales (1991) and fine specialty stores followed. Lee Anderson was honored with the “Design Excellence” award, by the New York Horticultural Society (2012). 

    More Information: 

    Store:

    info@leeandersoncouture.com

    www.leeandersoncouture.com

    Lee Anderson Couture 975 Lexington Avenue New York, NY, 10021 – 212.722.2463 

    Press Contact: info@successplanmedia.com

    Source: Lee Anderson Couture

    [ad_2]

    Source link

  • Historic 2022 U.S. Open Polo Championship® Closes Out American High-Goal Competition in South Florida

    Historic 2022 U.S. Open Polo Championship® Closes Out American High-Goal Competition in South Florida

    [ad_1]

    Press Release


    Apr 26, 2022

    U.S. Polo Assn., the official brand of the United States Polo Association, is pleased to announce that the 2022 U.S. Open Polo Championship® has officially closed out the high-goal polo season in Wellington, Florida, the “Winter Equestrian Capital of the World.” With record attendance at the International Polo Club (IPC) and watched by millions on ESPN, the U.S. Open Polo Championship celebrated the tradition and heritage of polo for the last game of the season in the United States. 

    In this, the third leg of the 2022 GAUNTLET OF POLO® series, it was an upset with 2019 GAUNTLET OF POLO winner Team Pilot topping La Elina in a score of 11-6 and taking home $100,000. Played on the U.S. Polo Assn. Stadium Field, the U.S. Open Polo Championship is one of the most historic tournaments in the United States, featuring the sport’s finest players, alongside their equine partners from around the world. The thrilling action of the final game was livestreamed exclusively on Global Polo TV (GPTV) and later broadcast on ESPN. It’s now available On-Demand at ESPN.com.

    “This year the U.S. Open Polo Championship had the largest number of team entries in its history, which really demonstrates how much growth we have seen across the sport in recent years,” said Stewart Armstrong, Chairman of the United States Polo Association (USPA). “The ability to broadcast top tournaments like this on ESPN is not only great for the sport itself but also widens our overall audience to generate new fans in the U.S. and around the world.”

    The GAUNTLET OF POLO series consists of three tournaments, the C.V. Whitney Cup®, the USPA Gold Cup® and the U.S. Open Polo Championship, all played at IPC. In addition to the more than $200,000 in prize money awarded this GAUNTLET season, U.S. Polo Assn. has donated a total of $15,000 to the finalists’ charities of choice including the following 501(c)(3) polo-based charities: Polo Players Support Group, Polo Museum, Replay Polo, ELS for Autism Foundation, and Polo Pony Rescue.

    “U.S. Polo Assn is proud to partner with the USPA, The International Polo Club and The Palm Beaches to bring polo to as many fans as possible in Palm Beach County, and through our new and outstanding partnership with ESPN,” said J. Michael Prince, President and CEO of USPA Global Licensing Inc., which manages the multi-billion-dollar U.S. Polo Assn. brand. “Alongside our partners, we now look forward to the unique opportunity to host the XII FIP World Polo Championships, last held in Australia, right here in Palm Beach County this coming October!”

    About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)

    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,200 U.S. Polo Assn. retail stores, department stores, sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in 194 countries worldwide. Ranked the fifth largest sports licensor in License Global magazine’s 2020 list of “Top 150 Global Licensors,” U.S. Polo Assn. is named alongside such iconic sports brands as the National Football League, the National Basketball Association and Major League Baseball. Visit uspoloassnglobal.com.

    USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and its exclusive worldwide licensor. USPAGL manages the global, multi-billion-dollar U.S. Polo Assn. brand and is the steward of the USPA’s intellectual properties, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV, the world’s leading digital platform with polo and lifestyle content. In addition, USPAGL partners with ESPN and BeIN Sports globally to share the sport of polo broadcasts on television and on-demand to millions of viewers around the world. For more polo content, visit globalpolo.com.

    About the United States Polo Association® (USPA)

    The United States Polo Association was organized and exists for the purposes of promoting the game of polo, coordinating the activities of its Member Clubs and Registered Players, arranging and supervising polo tournaments, competitions and games, and providing rules, handicaps, and conditions for those tournaments, competitions, and games including the safety and welfare of participants and mounts. Founded in 1890, the USPA is the national governing body for the sport of polo. The USPA is currently comprised of almost 200 member clubs with thousands of individual members and oversees 40 national tournaments. For more information, please visit uspolo.org.

    ###

    For further information contact: 

    Shannon Stilson – VP, Sports Marketing & Media 

    Phone +001.561.227.6994 – E-mail: sstilson@uspagl.com

    Stacey Kovalsky – Senior Director, Global Communications

    Phone +001.561.790.8036 – E-mail: skovalsky@uspagl.com

    Source: USPA Global Licensing Inc.

    [ad_2]

    Source link

  • U.S. Polo Assn. Launches Brick-and-Mortar Strategy in the United Kingdom with First Store in the Cheshire Oaks Designer Outlets

    U.S. Polo Assn. Launches Brick-and-Mortar Strategy in the United Kingdom with First Store in the Cheshire Oaks Designer Outlets

    [ad_1]

    Global, sport-inspired fashion brand U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is opening its first store this April in the United Kingdom, in partnership with its United Kingdom Licensee, Brand Machine Group (BMG). Additional store openings are planned in the United Kingdom for later this year and beyond.

    Situated in the McArthurGlen Cheshire Oaks Designer Outlet, the new store will house the latest men’s and women’s wear collections from the global, sport-inspired brand. Fashion-savvy people of the North-West now can experience one of the world’s most celebrated lifestyle brands. Shoppers will also experience the elevated store design concept, set over 2,000 sq. ft., complete with aspirational imagery, the brand’s signature stripe detailing, tech-driven touchless pay, and LED screens for streaming photoshoots and some of the world’s most exciting polo games. New product deliveries will be arriving at the store weekly, keeping the options fresh for consumers.

    The opening celebration includes product giveaways, polo players and influencers, with special guest appearances, including that of commentator and host of CBS Sports and The World of Polo, Karl Ude-Martinez, and much more will mark Opening Day on Wednesday, April 20, 2022.

    Collections from U.S. Polo Assn. represent the heritage of the brand but are told in the most contemporary way. Sport-inspired products range from preppy to collegiate; casual chic mixed with durable, everyday apparel and accessories. U.S. Polo Assn. is worn by players and followers of one of the most exciting and prestigious sports in the world. Today, U.S. Polo Assn. is an instantly recognizable lifestyle brand with a multi-billion-dollar global footprint operating across 194 countries. The brand has successfully fused past and present for lovers of classic, timeless, and wearable style. It maintains its unbreakable bond with the USPA and continues to be its official apparel partner. 

    The iconic U.S. Polo Assn. brand is being brought to Cheshire Oaks by the brand’s licensing partner, BMG, the United Kingdom-based, global licensing organization, which partners with some of the biggest and most well-known fashion brands in the world. 

    “After several years in partnership with U.S. Polo Assn. to market and sell the brand in the U.K., we are proud to open our first store, this being the first of many U.S. Polo Assn. stores we plan to open throughout the U.K. in the coming years,” explains Tom Duncan, Brand Director, BMG. “The Cheshire Oaks store will offer high-quality service and product, at great prices in the best store environment that U.S. Polo Assn. has to offer.”

    U.S. Polo Assn. has always had a loyal fan base in the U.K. due to the origins of the modern version of the sport dating back to the 1800s. Indian military officers imported the game of polo to Britain in the 1860s, and the first set of formal British rules was created in 1874, many of which are still in existence. Today, U.S. Polo Assn. sponsors some of the most prestigious polo, influencer, and charity events in the U.K., including the illustrious British Gold Cup, Sand Polo, and the Royal Charity Cup.

    “We have great history in the U.K. as a sport and as a brand and are eager to expand our brick-and-mortar strategy by opening many stores here in the coming years,” J. Michael Prince, President & CEO of USPA Global Licensing, the company that manages and markets the U.S. Polo Assn. brand across 194 countries, said of the U.K. expansion strategy. “With our authentic connection to the sport of polo, this U.S. Polo Assn. store has the best elements of our new outlet store design, created to offer consumers more than just shopping, but also an engaging experience.”

    About Brand Machine Group (BMG)

    The Brand Machine Group is an international fashion brand owner and licensing specialist, housing a diverse and industry-leading portfolio of fashion, sports, and outdoor brands across adults and childrenswear clothing and accessories. With more than 35 years of expertise, BMG specialises in global licensing and partners with recognised market leaders to manage a seamless and collaborative process of designing, manufacturing, and delivering quality products whilst championing the DNA of its brands. Portfolio of brands: Penfield (Owned) Duchamp (owned) Ben Sherman, Elle Junior, Franklin & Marshall, Jack Wills, Juicy Couture, Lyle & Scott, Lee Jeans, Original Penguin, U.S. Polo Assn. (Licensed).

    About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)

    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,200 U.S. Polo Assn. retail stores, department stores, sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in 194 countries worldwide. Ranked the fifth largest sports licensor in License Global magazine’s 2020 list of “Top 150 Global Licensors,” U.S. Polo Assn. is named alongside such iconic sports brands as the National Football League, the National Basketball Association and Major League Baseball. Visit uspoloassnglobal.com. For more polo content, visit globalpolo.com.

    USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and its exclusive worldwide licensor. USPAGL manages the global, multi-billion-dollar U.S. Polo Assn. brand and is the steward of the USPA’s intellectual properties, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV, the world’s leading digital platform with polo and lifestyle content. In addition, USPAGL partners with ESPN and BeIN Sports globally to share the sport of polo broadcasts on television and on-demand to millions of viewers around the world. For more polo content, visit globalpolo.com.

    For further information contact: 

    Peter Cuthbertson – peter@sixteenelevenconsultancy.com (Press queries) 

    Gina DiGregorio – gina.digregorio@brandmachinegroup.com (Brand queries) 

    Stacey Kovalsky – skovalsky@uspagl.com (U.S. Polo Assn. United States HQ)

    Source: USPA Global Licensing Inc.

    [ad_2]

    Source link

  • Launchmetrics Acquires Its Main Competitor, DMR, Strengthening Its Data and Analytic Capabilities — Becoming the Undisputed Category Leader in Brand Performance

    Launchmetrics Acquires Its Main Competitor, DMR, Strengthening Its Data and Analytic Capabilities — Becoming the Undisputed Category Leader in Brand Performance

    [ad_1]

    Together, they offer clients the best of both worlds; the industry-recognized technology behind Launchmetrics’ solutions along with DMR’s 20 years of historical data and reputable white-glove expertise.

    Press Release


    Mar 29, 2022

    Launchmetrics, the leading Brand Performance Cloud for the Fashion, Luxury, Beauty (FLB) industries, announces the acquisition of their largest competitor, DMR. Following the acquisition, Launchmetrics becomes the SaaS provider to over 1,200 FLB brands, offering the most comprehensive brand performance solution. This strategic move marks the company’s fifth acquisition*, projecting Launchmetrics to the undisputed category leader in Brand Performance.  

    For Fashion, Luxury and Beauty industries, the brand is the most important financial asset, with investments upwards of $250B/year on activities directly linked to brand reputation. While there are a multitude of tools that track business and financial performance, Launchmetrics provides the only end-to-end solution to measure brand performanceTheir Brand Performance Cloud provides optimization and measurement tools enabling executives to make smarter decisions around their branding efforts. 

    “This is a significant moment for Launchmetrics,” states Michael Jais, CEO of Launchmetrics. “We’ve been working hard to create the industry’s most powerful solution to optimize and measure brand performance – thanks to DMR’s added value, our momentum is propelled, with more than 1,200 clients using our tools today.  I am proud to say that we’re an undisputed player in our category but we’re also one step closer to reaching our greater business objectives: hitting over $100M in ARR by 2025.”

    “At DMR, we care deeply about each and every one of our client’s specificities and as Founder I have also cared for more than 20 years about our employees, whom I consider my family,” states DMR’s President & Founder, Enzo di Sarli. “Launchmetrics has been a longstanding competitor of DMR, the conversation has been a natural evolution over the years and my main goal, thanks to this decision, is to ensure my legacy, over the next years both to DMR clients, whose trust was essential over the years, and to DMR worldwide staff who have always been by my side throughout this exciting journey.”

    Thanks to this acquisition, Launchmetrics grows to over 400 employees, across 10 offices worldwide. DMR clients will continue to benefit from the extensive panel of data and services that they know and love, while gaining access to even more metrics found within the Launchmetrics Brand Performance Cloud solutions, including (but not limited to) social media campaigns in both Western and Eastern territories on platforms such as Instagram, Facebook, Twitter, TikTok, Youtube, WeChat, Douyin (TikTok), Weibo, RED, Bilibili, and others. In return, Launchmetrics clients will see an added value thanks to augmented coverage results, 20 years of historical data as well as access to strengthened customer-centric services.

    Launchmetrics technology monitors data for more than 5,000 lifestyle brands; tracking upwards of 5 million documents per day. Its Brand Performance Cloud encompasses:

    • 600,000 Voices across print, online and social media 
    • 10,000 publications (newspapers, magazines and supplements)
    • and 50,000 online sources

    As well as: 

    • 85% global fashion shows powered by Launchmetrics
    • 4k images and 1k videos shot every season, for more than 40 Fashion Weeks
    • $5B product value managed every season through the Samples tool

    Ongoing, Launchmetrics will provide industry professionals with the tools and data to help executives make smarter decisions around their branding effortsEnzo di Sarli will stay on as a consultant to ensure a smooth transition for clients, while bringing his respected expertise to the business alongside former DMR CEO Marco Levi. Moving forward, Launchmetrics’ top priority is to ensure DMR customers keep the same level of service while benefiting from the variety of tools found within their Brand Performance Cloud. 

    *Previous, recent acquisitions include PARKLU in 2020, IMAXtree in 2019, Visual Box and Style Coalition in 2017

    Press Contacts:

    Launchmetrics

    Katherine Knight, Communications Director

    Katherine.knight@launchmetrics.com

    About Launchmetrics
    Launchmetrics is the leading Brand Performance Cloud used by Fashion, Luxury and Beauty (FLB) executives to connect with the modern consumer in a constantly changing landscape. With over a decade of industry expertise, Launchmetrics helps more than 1,000 customers create inspiring, impactful and measurable experiences.

    Its Brand Performance Cloud provides companies with the tools and intelligence they need to optimize the use of their creative assets, execute powerful brand amplification programs and measure their brand performance. The company’s AI-driven and proprietary Media Impact ValueTM gives customers the ability to benchmark their performance against 2,000 competitors worldwide. Launchmetrics’ intelligence empowers these companies to grow their businesses and streamline their processes, bringing a sharp focus to profitability, accountability, and efficiency while enabling the type of quick decision-making required for agility.

    Founded in New York and with operating headquarters in Paris, Launchmetrics has employees in ten markets worldwide and offers support in five languages. Launchmetrics has been the trusted brand performance technology to brands worldwide such as Dior, Fendi, Shiseido, and NET-A-PORTER as well as partners like IMG, the Council of Fashion Designers of America, the British Fashion Council, Camera Nazionale Della Moda Italiana and the Fédération de la Haute Couture et de la Mode.

    To learn more about Launchmetrics, please visit launchmetrics.com/newsroom and follow @launchmetrics.

    Source: Launchmetrics

    [ad_2]

    Source link

  • Rogue Industries Designs Ukraine Clutch to Raise Funds in Support of Ukraine

    Rogue Industries Designs Ukraine Clutch to Raise Funds in Support of Ukraine

    [ad_1]

    The sustainable leather goods brand Rogue Industries announces the launch of their Ukraine Clutch, with proceeds supporting World Central Kitchen.

    Press Release


    Mar 21, 2022

    The sustainable leather goods brand Rogue Industries today announced the launch of their Ukraine Clutch. The women’s accessory was made to raise funds for, and show solidarity with, the people of Ukraine. Part of their Made in USA collection, the leather and canvas wristlet is made in the colors of the Ukrainian flag. 

    With every clutch purchase, Rogue Industries will donate $25.00 USD to World Central Kitchen, the relief agency which has already provided over one million meals to refugees fleeing the war in Ukraine. “The team at World Central Kitchen is doing brave and important work providing assistance to the people of Ukraine. We’re proud to do our small part to support their work,” says Wells Lyons, co-owner at Rogue Industries.

    The Ukraine Clutch is made at Rogue’s solar-powered workshop in Standish, Maine. Featuring top-grain leather and durable cotton canvas, the piece is designed to last for years. The Ukraine Clutch is available for pre-order at $78.00 USD, on Rogue’s website, www.rogue-industries.com.

    “In these trying times, it is imperative that we remember that sometimes a seemingly small act can collectively have a profound impact. This is our time to do what we can, while we can, for a country that fully embraces the ideals of democracy,” says Michael Lyons, Rogue’s founder. Adds the company’s VP of Operations, Mary Anne Hildreth, “We wish peace for the people of Ukraine and everyone in the world that this conflict affects. We hope we are helping in some small way to bring solace and peace.” 

    About the Company: Rogue Industries exists to make some of the best-designed leather accessories in the world while making the world a better place. The company does this by supporting nonprofits doing exceptional work, by using the most sustainable leathers available, and by partnering with manufacturers selected for their commitments to fair wages and workers’ rights. Learn more at www.rogue-industries.com

    Press Contact: Wells Lyons

    Rogue Industries

    650 Cape Road, Standish, ME 04084

    1-207-274-1221

    wells@rogue-industries.com

    Source: Rogue Industries

    [ad_2]

    Source link

  • Nantucket Whaler Launches Spring 2022 Collection

    Nantucket Whaler Launches Spring 2022 Collection

    [ad_1]

    Press Release


    Mar 10, 2022

    Nantucket Whaler, the classic American lifestyle brand inspired by exploration and island history dating back to 1837, has introduced its Spring 2022 Collection. For Nantucket Whaler, this seasonal collection comes with a focus on sun-washed colors, classic neutrals, and product versatility. The brand’s unique style merges function with fashion, consistently reflective of grit and strength with its well-crafted clothes for modern consumers who embody those same core values.

    Nantucket Whaler’s new men’s collection is designed with muted, sun-washed colors layered with stretch woven fabrics to create authentic and rugged looks. Filled with natural and neutral colors, trimmer fits, and lightweight materials, Spring 2022 offers modern looks with a genuine nautical feel to enhance any wardrobe.

    The Spring 2022 Collection for Nantucket Whaler is designed to be layered with staple apparel items, including denim, plaids, and nautical stripes, to create classic and casual looks. Fabrics in this collection are thoughtfully garment-dyed, creating a vintage look that remains modern, with signature brand colors.

    Nantucket Whaler looks to the style of generations built around a nautical lifestyle to design for the brand, which can be seen in this Spring Collection.

    “For Spring 2022, Nantucket Whaler’s inspiration uses natural fabrications, sun-washed colors and casual, layered styling that can go from a beach lunch to the office and then to happy hour,” says Brian Kaminer, SVP of Brand and Product Development for Nantucket Whaler. “With today’s active lifestyle, it’s important to have comfort and flexibility in what you wear, and we achieve this by adding technical characteristics to the stylish products and fabrics we make.”

    Much of the brand’s authentic collection is designed and manufactured in the USA, including in New England. 

    Nantucket Whaler recently announced a partnership with FR Knitting, a New England-based mill recognized for superior quality and outstanding value of American-made garments since 1911. This partnership developed a limited-edition FR Knitting x Nantucket Whaler Capsule Collection for Spring 2022, including the Steward Cardigan, Prow Sweater, Chatham Crewneck, and both Boatneck and Rollneck Sweaters. These authentic Whaler Knit sweaters, alongside the entire Spring 2022 Collection, are available online only at www.nantucketwhaler.com

    About Nantucket Whaler

    Nantucket Whaler, a lifestyle brand, is inspired by exploration and island history dating back to 1837. The brand’s heritage is steeped in the mystique of Nantucket Island and the generations of people who built a life exploring the sea. Nantucket Whaler style translates the grit, strength and endurance of those early nautical explorers into well-crafted clothes for modern consumers who embody those same core values. 

    As a proud sponsor of the Whale and Dolphin Conservation (WDC), Nantucket Whaler supports the non-profit organization in its dedication to the conservation of whales and dolphins through inspiring global action. WDC, a leading global organization, defends these remarkable creatures against the many threats they face through campaigns, lobbying, conservation projects, field research and education. Visit whales.org for more information.

    Press Release Contact: 

    Stacey Kovalsky – Senior Director, Global Communications

    Phone +001.561.790.8036 – Email: skovalsky@uspagl.com

    Kaela Drake – PR & Communications Coordinator

    Phone +001.561.461.8596 – Email : kdrake@uspagl.com

    Source: Nantucket Whaler

    [ad_2]

    Source link

  • U.S. Polo Assn. Launches Spring 2022 Collection

    U.S. Polo Assn. Launches Spring 2022 Collection

    [ad_1]

    Iconic, Sport-Inspired Brand Celebrates Spring with Sun-Washed Pastels, Florals, and Tropical Prints

    Press Release


    Mar 3, 2022

    U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has launched its iconic, sport-inspired Spring Collection for 2022. The brand’s global photoshoot took place across South Florida in trendy Miami Beach, The Biltmore Hotel in Coral Gables, and in iconic Palm Beach ─ all known for their luxurious, coastal scenery, lush, tropical feel, and bright, sunny skies.

    U.S. Polo Assn.’s Spring 2022 Collection represents what is bright and new in the upcoming spring season. In this beautiful South Florida setting, sun-washed pastels were layered with textured linens and shot beside chic poolside cabanas, breezy palms, and white sand beaches. Escape the winter grays and sunbathe in the Spring Collection, filled with soft colors, leafy florals and tropical patterns. This collection offers casual comfort and a relaxed style to bring your wardrobe into a new season with ease. The Spring Collection is filled with looks that match your personal style and can be layered for the ever-changing spring weather. This season you will see subtle prints, fabrics with texture, color blocking, and softer fits to create an evolved classic style from U.S Polo Assn. 

    “In our Spring 2022 Collection, we take a fresh approach to wardrobe classics by using color as the catalyst for change,” says Brian Kaminer, SVP of Brand and Product for U.S. Polo Assn. “Always keeping comfort as much a priority as style, we have also used technical yarns and fabrics in creating products that work for busy lifestyles.”

    U.S. Polo Assn. is known for its sport-inspired, classic American style, and each season the brand takes it to a new level with unique colors, styles, and fabrics. The Spring 2022 Collection is no different, as the vibrant and modern assortments offer wide variety, including some apparel with sustainable aspects.

    “The U.S. Polo Assn. creative team was able to capture the inspiration behind the collection in the photoshoot at iconic locations in South Florida, like the historic Biltmore Hotel and the stylish sites around Palm Beach,” says J. Michael Prince, President and CEO of USPA Global Licensing, which manages the global, multi-billion-dollar U.S. Polo Assn. brand. “Every season, we evolve our products with innovation, production and style but always maintain our authentic connection to the sport of polo.”

    About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)

    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,200 U.S. Polo Assn. retail stores, department stores, sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in 194 countries worldwide. Ranked the fifth largest sports licensor in License Global magazine’s 2020 list of “Top 150 Global Licensors,” U.S. Polo Assn. is named alongside such iconic sports brands as the National Football League, the National Basketball Association and Major League Baseball. Visit uspoloassnglobal.com.

    USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and its exclusive worldwide licensor. USPAGL manages the global, multi-billion-dollar U.S. Polo Assn. brand and is the steward of the USPA’s intellectual properties, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV, the world’s leading digital platform with polo and lifestyle content, and global television broadcasts on ESPN and beIN Sports. Learn more at globalpolo.com.

    ###

    Press Release Contact: 

    Stacey Kovalsky – Senior Director, Global Communications

    Phone +001.561.790.8036 – Email: skovalsky@uspagl.com

    Kaela Drake – PR & Communications Coordinator

    Phone +001.561.461.8596 – Email: kdrake@uspagl.com

    Source: USPA Global Licensing Inc.

    [ad_2]

    Source link

  • LURI Changes the Apparel Market for Women’s Compression Products

    LURI Changes the Apparel Market for Women’s Compression Products

    [ad_1]

    LURI announces major advances in compressional apparel and post-surgical products for women

    Press Release



    updated: Feb 28, 2022

    LURI’s [www.loveluri.com] announced a line of transformational shapewear product solutions that are changing the game on the use and appearance of compression focused apparel. LURI’s product catalog consists of fashionable yet functional products that can be utilized beyond the immediate post-surgical need and can be worn as everyday apparel.

    Founded in late 2021 by two black female entrepreneurs, Gish Warren and Patricia Batista, this body-positive brand helps women on their journey to self-acceptance with its fashion-forward custom designed compression apparel and shapewear. As noted by its co-founders, the inspiration for LURI stemmed both from their personal experiences and their belief that true style is defined by one’s own confidence. Designing transitional compression apparel that is both fashionable and functional, women can feel more empowered to love who they see in the mirror throughout the various post-surgical stages and beyond.

    Today, LURI’s product catalog includes a line of compression apparel and post-surgical essentials for women who have undergone procedures such as giving birth, mommy makeovers, breast augmentation/reduction, and weight loss procedures. LURI products are available both for wholesale purchase and direct to consumers via their website. For more information or to shop their latest products visit https://loveluri.com.

    About LURI

    LURI was founded in late 2021 as a body-positive apparel brand that features custom designed compression shapewear which supports women throughout their post-surgical journey to embrace and celebrate their curves. The fashionable compression apparel can be worn through the various stages of healing post a surgical procedure or as everyday apparel. LURI products are available both for wholesale purchase and direct to consumers via their website. For more information or to shop their latest products visit https://loveluri.com

    Media Contact:

    Zoie Johnston
    Email: support@loveluri.com
    Phone: 954-807-3100
    Website: www.loveluri.com

    Source: LURI

    [ad_2]

    Source link

  • Luxury Fashion Retailer elysewalker Launches E-Commerce Site

    Luxury Fashion Retailer elysewalker Launches E-Commerce Site

    [ad_1]

    Press Release


    Jan 18, 2022

    Since opening the first brick-and-mortar location in 1999, elysewalker has become one of the most sought-after purveyors of premium curated apparel, jewelry and accessories — with a focus on head-to-toe styling, guided discovery and true personalization.  With the launch of the new e-commerce platform, the company will expand on its loyal following and welcome a broader national audience to the unique elysewalker experience.

    “As I looked at what was out there in the luxury online world, I had an overwhelming sense of product overload and ‘personalization’ technologies that feel anything but. The elysewalker customer appreciates a more simplified and intimate approach, which has made us such a destination over the last 22+ years,” explains founder, owner and CEO Elyse Walker.

    Since its inception, the complimentary styling program at elysewalker has delivered personalized, elevated, fashion-forward looks directly to the client, building deep and loyal client relationships as a result. 

    To bring its successful personal styling services to life in the digital arena, elysewalker has developed exclusive technology that enables clients to connect online with one of its elysewalker stylists. Once connected, the client receives custom-created, shoppable digital look books based on their preferences and previous purchases. 

    elysewalker commissioned Hugo & Marie, a New York-based independent artist management firm and agency, for the creative design and development of the site — taking the personal, in-store elysewalker experience and translating that for an online audience. In keeping with the brand’s mission of championing young female talent, elysewalker selected New York-based photographer Sophie Elgort to capture the editorial launch campaign. Shot in downtown Los Angeles amongst iconic landmarks and buildings, the concept of the campaign was to capture the energy of the city while elevating the everyday experience, featuring human connections, natural interactions, and genuine moments. 

    With a conversational tone of voice and bold color palette, the new elysewalker.com evokes a distinct and differentiated point of view. Woven throughout the site are personal “Love Notes” from the stylists to convey a unique experience that mimics the energy of shopping in an elysewalker store. The platform will initially focus on the U.S., with plans to expand strategically to key international markets in the future.

    The carefully curated catalogue of designers speaks to the strong relationships that elysewalker has forged since its inception. This is echoed in the design and voice of the site, creating a platform for new and emerging talent while still championing their signature, heritage pillar brands. At a time when best-in-class brands aspire to transcend product to be a trusted resource, create signature experiences and build a community — elysewalker continues to reinforce these elements as the foundation of the brand, and as the key to its success. 

    About elysewalker:

    Founded in 1999, elysewalker is one of the most sought-after purveyors of premium curated apparel, jewelry and accessories. Since 1999, the company has grown its footprint to include four brick-and-mortar elysewalker stores in Pacific Palisades, Newport Beach, Calabasas and Saint Helena, California, as well as three towne by elysewalker stores in Pacific Palisades, Newport Beach, and Bel Air, California, and now a new ecommerce site. From heritage to new and emerging brands, the company specializes in personal styling and unparalleled service. For more information, visit www.elysewalker.com.

    Link to download images 

    *Photo credit: Sophie Elgort

    PRESS CONTACT:
    Alexandra Lippin
    elysewalker
    310.230.8882 ext 1020
    alex@elysewalker.com

    Source: elysewalker

    [ad_2]

    Source link

  • Legacy of Love: 3 Generations 1 Wedding Gown

    Legacy of Love: 3 Generations 1 Wedding Gown

    [ad_1]

    Simple Little Details bride wears her grandmother’s bridal gown from 1952, which was also worn by her mother. A beautiful generational story of the enduring legacy of love, life long commitment, the beauty of wedding, and couture bridal fashions. Simple Little Details is a boutique event design and production company based in California.

    Press Release



    updated: Aug 18, 2021

     Ever since a young age,  Michelle dreamt of one day wearing her grandmother’s wedding dress, also worn by her mother. Thus, when Michelle got engaged to Jeremiah, she had a clear vision to wear the most beautiful, classic, and sophisticated wedding dress worn by the most beautiful women in her life, and so she did.  

    She immediately met with her grandmother, who had taken extreme care of its intricate lace and had it restored over the years secretly hoping one of her granddaughters would want to wear it years later. Michelle shares, “I slipped on the delicate dress and buttoned it up. It fit like a glove. It was perfect—almost meant to be! My grandmother, mother, twin sister, and I stood there in awe and took in an emotional moment together.” 

    Her Grandmother, Queenie, also endearingly known as “Grammy,” reminisced of her experience picking out that beautiful dress 68 years earlier for her own marriage to Harold. It was the summer of 1952 and she had first seen it on the cover of Modern Bride Magazine’s summer issue. She knew she simply had to have it. There was only one problem: she had been given a budget of $100 and the dress was $150. She smiled remembering how her sweet mother-in-law generously and happily offered to pay the remaining balance. And so the rest was history. When asked how she felt seeing Michelle in her wedding dress Grammy endearingly responded, “I was honored. It fit her so perfectly. She didn’t have to move one button. When I saw her, I had flashbacks to when I got married almost 70 years ago.”

    Being able to wear her grandmother’s and mother’s wedding dress was a dream not only because it is a gorgeous vintage gown, but because of what it represented: the culmination of over 100 years of commitment and Christ-centered love. Michelle shares, “It represents following in the footsteps of two of the most beautiful and Godly women I know and confidently stepping into a commitment of my own, knowing with certainty that they had paved the way for me. It represented the pride I feel to know them and to love them.” 

    Michelle and Jeremiah wed on Oct. 10, 2020. Michelle looked exquisite in the gown. “Planning a wedding in the midst of a global pandemic is challenging,” shares Christine, with Simple Little Details. “All 2020 weddings had to be reimagined to follow strict Covid-protocols. Michelle and Jay’s wedding highlights what truly matters: enduring love through life’s challenges. It was our honor to be a part of this extraordinary day. Coordinating the three-generation photo will always be a highlight as this was an extremely special and emotional moment, profoundly reminding us all that love is all we need.” Maybe, just maybe, the dress will be worn again by a daughter or granddaughter one day.

    Credits and Event Details:

    Venue: Private Estate 

    Event Planning and Coordination: Simple Little Details 

    Photography: Molly Lichten Photography (outdoor photography) / K’amera Productions (indoor photography)

    Videography: Amari Productions

    Florist: Butterfly Floral

    Catering: The Spot

    Rentals: Rental Avenue

    Source: Simple Little Details

    [ad_2]

    Source link

  • U.S. Polo Assn. Announces Matt Coppola, Professional Polo Player, as Brand’s Newest Global Brand Ambassador

    U.S. Polo Assn. Announces Matt Coppola, Professional Polo Player, as Brand’s Newest Global Brand Ambassador

    [ad_1]

    Press Release



    updated: Jul 27, 2021

    U.S. Polo Assn., the official brand for the United States Polo Association (USPA), welcomes American polo player Matt Coppola as the multi-billion-dollar, sport-inspired brand’s newest global ambassador. Now 26, Coppola has been playing professionally since he was 14 years old and played in the semi-finals of the 2011 U.S. Open Polo Championship at the age of 16. Today, he is one of the highest handicapped American players.

    The scope of Coppola’s year-long role as global brand ambassador is broad and designed to shine the spotlight on the dynamic crop of young and talented polo players coming up through the ranks. Coppola will be outfitted in U.S. Polo Assn. apparel and gear both on and off the field, will post regularly about his polo-related and other daily activities on social media, and will engage in media requests for interviews and campaigns.

    “U.S. Polo Assn. is proud to welcome professional polo player Matt Coppola to our outstanding roster of global brand ambassadors for 2021,” said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the multi-billion-dollar U.S. Polo Assn. brand. “Coppola is an exceptional polo player who has come up the ranks quickly in the U.S. He is an excellent representation of what our brand is all about – sport-inspired, youthful, vibrant and fun.”

    Born and raised in Wellington, Florida, by show jumper Jesse Coppola and professional polo player Tony Coppola, he developed a love for horses at a very young age. Today, Coppola travels the United States and Argentina to play professional polo throughout the year and works with his father to help give racehorses a second career in polo. Coppola is also a graduating member of Team USPA, a prominent program developed and managed by the USPA to develop young American polo players for the highest levels of competition.

    “I could not be more excited to represent U.S. Polo Assn., with whom I have worked over the years through the brand’s sponsorship of the GAUNTLET OF POLO,” said Coppola. “As a professional polo player, it’s meaningful for me to represent a brand that’s authentically connected to polo and gives back to the sport and its players.”

    Coppola has competed in the 2019, 2020 and 2021 GAUNTLET OF POLO® competitions in Wellington and has triumphed in many of these prestigious tournaments. With a shooting accuracy of more than 70 percent, Coppola, who played for Las Monjitas, ranked second out of all the players in the 2019 GAUNTLET and first for shooting accuracy in the U.S. Open Polo Championship. In 2021, he played in the GAUNTLET with Park Place, alongside Andre Borodin, Hilario Ulloa and Juan Britos, winning the prestigious C.V. Whitney Cup and making the finals of the U.S. Open Polo Championship. 

    To learn more about Coppola and to see him play in these exciting events, visit globalpolo.com.

    # # #

    About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)

    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States, and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,100 U.S. Polo Assn. retail stores, department stores, sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women and children, as well as accessories, footwear, travel and home goods in 180 countries worldwide. Recently ranked the 5th largest sports licensor in License Global magazine’s 2020 list of “Top 150 Global Licensors,” U.S. Polo Assn. is named alongside such iconic sports brands as the National Football League, National Basketball Association and Major League Baseball. Visit uspoloassnglobal.com.

    USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and its exclusive worldwide licensor. USPAGL manages the global, multi-billion-dollar U.S. Polo Assn. brand and is the steward of the USPA’s intellectual properties, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV and produces global broadcasts and live streaming that bring greater awareness to the sport of polo. Visit globalpolo.com.

    For further information contact: 

    Shannon Stilson – AVP, Marketing 

    Phone +001.561.227.6994 – Email: sstilson@uspagl.com

    Stacey Kovalsky – Senior Director, Global Communications

    Phone +001.561.790.8036 – Email: skovalsky@uspagl.com

    Source: USPA Global Licensing Inc.

    [ad_2]

    Source link

  • U.S. Polo Assn. Announced as Official Stadium & Apparel Sponsor for the Illustrious Silver Cup® and Pacific Coast Open in Santa Barbara

    U.S. Polo Assn. Announced as Official Stadium & Apparel Sponsor for the Illustrious Silver Cup® and Pacific Coast Open in Santa Barbara

    [ad_1]

    Press Release



    updated: Jul 22, 2021

    U.S. Polo Assn., the official brand of the United States Polo Association (USPA), announced it will serve as the Official Stadium & Apparel Sponsor for the illustrious Silver Cup® and Pacific Coast Open at the Santa Barbara Polo & Racquet Club. U.S. Polo Assn. will provide stadium branding and apparel for both high-profile West Coast polo events.

    The historic 2021 Silver Cup, which runs from July 23-August 8, is recognized as one of the USPA’s most prestigious tournaments, with a rich history spanning more than 100 years and with many of its winners hailing from the Polo Hall of Fame. In addition, the Silver Cup is one of the only tournaments in California that features the best polo players in the world, including those who play in the prestigious GAUNTLET OF POLO® in Wellington, Florida, during the South Florida circuit.

    “U.S. Polo Assn. is honored to be part of such historic events as the Silver Cup and the Pacific Coast Open amid the beautiful backdrop of the celebrated Santa Barbara Polo & Racquet Club,” said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the multi-billion-dollar U.S. Polo Assn. brand. “Supporting these high-profile events on the West Coast is yet another example of U.S. Polo Assn.’s authentic connection and love for the sport of polo.”

    Founded in 1911, Santa Barbara Polo & Racquet Club is one of the oldest continuing member clubs of the USPA, as well as the largest and most active polo club on the West Coast. Positioned in between the Carpinteria Foothills and the Pacific Ocean, Santa Barbara Polo & Racquet Club offers an unparalleled backdrop in the western United States. 

    “We are appreciative of the partnership and support of U.S. Polo Assn. for the historic tournaments played here, including the notable Silver Cup, which was first played in 1900,” said Danny Walker, Board Member, Santa Barbara Polo & Racquet Club. “We hope that players and fans enjoy this season’s amazing West Coast tournaments and experience the history and excellence of Santa Barbara Polo & Racquet Club, polo in paradise.”

    USPA official events, Silver Cup and the Pacific Coast Open, will be live-streamed on Global Polo TV at globalpolo.com. Also hosted by Santa Barbara Polo & Racquet Club will be the USPA America Cup.

    # # #

    About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)

    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States, and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,100 U.S. Polo Assn. retail stores, department stores, sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women and children, as well as accessories, footwear, travel and home goods in 180 countries worldwide. Recently ranked the 5th largest sports licensor in License Global magazine’s 2020 list of “Top 150 Global Licensors,” U.S. Polo Assn. is named alongside such iconic sports brands as the National Football League, National Basketball Association and Major League Baseball. Visit uspoloassnglobal.com.

    USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and its exclusive worldwide licensor. USPAGL manages the global, multi-billion-dollar U.S. Polo Assn. brand and is the steward of the USPA’s intellectual properties, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV which hosts live games and stories about the sport, and produces global broadcasts. Visit globalpolo.com.

    About the United States Polo Association®
    The United States Polo Association was organized and exists for the purposes of promoting the game of polo, coordinating the activities of its Member Clubs and Registered Players, arranging and supervising polo tournaments, competitions and games, and providing rules, handicaps, and conditions for those tournaments, competitions, and games, including the safety and welfare of participants and mounts. Founded in 1890, the USPA is the national governing body for the sport of polo. The USPA is currently comprised of almost 300 member clubs with thousands of individual members and oversees 40 national tournaments. For more information, please visit uspolo.org.

    For further information contact: 

    Shannon Stilson – AVP, Marketing 

    Phone +001.561.227.6994 – Email: sstilson@uspagl.com

    Stacey Kovalsky – Senior Director, Global Communications

    Phone +001.561.790.8036 – Email: skovalsky@uspagl.com

    Source: USPA Global Licensing Inc.

    [ad_2]

    Source link

  • U.S. Polo Assn. Announced as Official Apparel & Team Sponsor for the Italia Polo Challenge – Porto Cervo Arzachena 2021

    U.S. Polo Assn. Announced as Official Apparel & Team Sponsor for the Italia Polo Challenge – Porto Cervo Arzachena 2021

    [ad_1]

    Press Release



    updated: Jul 20, 2021

    U.S. Polo Assn., in collaboration with its licensing partners in Italy, Incom SPA, Bonis SPA, Eastlab and WIP, has announced it will serve as the Official Apparel and Team Sponsor for the Italia Polo Challenge – Porto Cervo Arzachena 2021. The event will run from July 21-24 along the spectacular Costa Smeralda in the Italian region of Sardinia. U.S. Polo Assn. will provide team and staff apparel for this stunning event. There will also be a consumer experience merchandise tent on-site for attendees to take home a piece of the sport.

    The Italia Polo Challenge is a circuit of arena polo tournaments comprised of international teams participating in the most exclusive locations in Italy, including Cortina d’Ampezzo and Rome at the Piazza di Siena, and this year it’s debuting at Porto Cervo – Arzachena. The circuit was created in 2018 by two passionate polo players eager to bring the tradition and heritage of the sport of polo to a wider audience.

    “Alongside the Italian Federation, and in partnership with our licensing partners in Italy, it’s an honor to be the Official Apparel and Team Sponsor for such an exciting polo tournament with one of the world’s most picturesque backdrops,” said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the multi-billion-dollar U.S. Polo Assn. brand. “U.S. Polo Assn. has a strong market presence in Italy, so we look forward to supporting the event and highlighting the sport of polo to consumers and sports fans in this very special place.”

    While the Italia Polo Challenge is new to the global polo circuit, its location is one of the most breathtaking in all of Italy, and its stature is not going unnoticed by the world’s top players and sports fans around the world. The event will feature four teams, 12 players, nearly 75 horses and will be watched by thousands of attendees. 

    “We are excited to be collaborating with U.S. Polo Assn., the official brand of the sport of polo in the U.S., for this amazing event and appreciate the generosity of the brand in outfitting the teams and staff,” said Alessandro Giachetti, Head of Polo, Italian Equestrian Sports Federation. “The authentic connection between the brand and our players enhances this outstanding sponsorship and means something to loyal fans of polo and of U.S. Polo Assn.”

    About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)

    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States, and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,100 U.S. Polo Assn. retail stores, department stores, sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women and children, as well as accessories, footwear, travel and home goods in 180 countries worldwide. Recently ranked the 5th largest sports licensor in License Global magazine’s 2020 list of “Top 150 Global Licensors,” U.S. Polo Assn. is named alongside such iconic sports brands as the National Football League, National Basketball Association and Major League Baseball. Visit uspoloassnglobal.com.

    USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and its exclusive worldwide licensor. USPAGL manages the global, multi-billion-dollar U.S. Polo Assn. brand and is the steward of the USPA’s intellectual properties, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV which hosts live games and stories about the sport and produces global broadcasts. Visit globalpolo.com.

    ###

    Additional photos are available upon request. For further information contact: 

    Shannon Stilson – AVP, Marketing 

    Phone +001.561.227.6994 – Email: sstilson@uspagl.com

    Stacey Kovalsky – Senior Director, Global Communications

    Phone +001.561.790.8036 – Email: skovalsky@uspagl.co

    Source: USPA Global Licensing Inc.

    [ad_2]

    Source link

  • U.S. Polo Assn. Named Official Apparel & Team Sponsor of the Outsourcing Inc. Royal Charity Polo Cup

    U.S. Polo Assn. Named Official Apparel & Team Sponsor of the Outsourcing Inc. Royal Charity Polo Cup

    [ad_1]

    Tournament Benefited The Duke and Duchess of Cambridge’s Official Royal Charities

    Press Release



    updated: Jul 12, 2021

    U.S. Polo Assn., the official brand of the United States Polo Association (USPA), in conjunction with its licensing partner in the United Kingdom, Brand Machine, announced it recently served as Official Apparel and Team Sponsor for the Outsourcing Inc. Royal Charity Polo Cup. Held at Flemish Farm, Guards Polo Club in Windsor on July 9, the day included several games featuring His Royal Highness, Prince William, Duke of Cambridge who was team captain for the U.S. Polo Assn. Team. The other teams competing in the event included BP Medical and Thomas Goode. The Duke of Cambridge played extremely well highlighting his athleticism and teamwork on the field as he led the U.S. Polo Assn. Team to a strong showing on the day.

    U.S. Polo Assn. was honored to create custom-designed performance jerseys for all participating polo players, umpires and flaggers as well as special event caps for attendees. The annual event raised funds and global awareness for a number of important charities supported by the Duke and Duchess of Cambridge including: Centrepoint, EACH, Family Action, Fields in Trust, Forward Trust, London Air Ambulance, Mountain Rescue & England & Wales, and Tusk.

    “For the Duke of Cambridge to captain the U.S. Polo Assn. Team and for us to serve again as Official Apparel sponsor partnering with the Outsourcing Inc. Royal Charity Polo Cup was truly an honor,” said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the global, multi-billion-dollar U.S. Polo Assn. brand. “Our brand is very proud of our global philanthropic efforts through events such as these featuring the sport of polo while also benefitting important charitable causes that positively impact so many lives around the world.”

    Guards Polo Club, where the event took place, is considered one of the largest and most important clubs in Europe in terms of membership and number of grounds as well as one of only four polo clubs in the United Kingdom that stage elite high goal tournaments. Located within the Great Park at Windsor, the Club celebrates more than six decades of premier polo in the outstanding natural surroundings of Smith’s lawn. Founded in 1955 as the Household Brigade Polo Club, with His Royal Highness The Prince Philip, Duke of Edinburgh as President, the name was changed to the Guards Polo Club in 1969. At Flemish Farms, further into the Great Park at Windsor, Guards Polo Club has 120 stables and two additional polo fields with a spectacular backdrop of Windsor Castle.

    About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)

    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores, department stores, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women and children, as well as accessories, footwear, travel and home goods in 180 countries worldwide. Recently ranked the 5th largest sports licensor in License Global magazine’s 2020 list of “Top 150 Global Licensors,” U.S. Polo Assn. is named alongside such iconic sports brands as the National Football League, the National Basketball Association and Major League Baseball. Visit uspoloassnglobal.com.

    USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and its exclusive worldwide licensor. USPAGL manages the global, multi-billion-dollar U.S. Polo Assn. brand and is the steward of the USPA’s intellectual properties, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV and produces global broadcasts and live streaming that bring greater awareness to the sport of polo. Visit globalpolo.com.

    Brand Machine Group – United Kingdom

    The Brand Machine Group (BMG) is an international fashion brand owner and licensing specialist, housing a diverse and industry-leading portfolio of fashion, sports and outdoor brands including U.S. Polo Assn., across adults and childrenswear clothing and accessories. 

    With more than 35 years of experience, Brand Machine Group specializes in global licensing, and partners with recognized market leaders to manage a seamless and collaborative process of designing, manufacturing and delivering quality product whilst championing the DNA of its brands. Visit Brand Machine Group.

    ###

    For further information contact: 

    Shannon Stilson – AVP, Marketing 

    Phone +001.561.227.6994 – E-mail: sstilson@uspagl.com

    Stacey Kovalsky – Senior Director, Global Communications

    Phone +001.561.790.8036 – E-mail: skovalsky@uspagl.com

    Gina Digregorio | Head of Marketing

    Phone: +44 (0) 1992 538 003| E-mail: gina.digregorio@brandmachinegroup.com

    Source: USPA Global Licensing Inc.

    [ad_2]

    Source link

  • U.S. Polo Assn. and Incom Showcase Spring – Summer 2022 at Pitti Immagine Uomo

    U.S. Polo Assn. and Incom Showcase Spring – Summer 2022 at Pitti Immagine Uomo

    [ad_1]

    Sport-Inspired Global Brand Presents Inspirational Style at Italy’s Largest Fashion Platform

    Press Release



    updated: Jul 1, 2021

    U.S. Polo Assn., the official brand of the United States Polo Association (USPA) in collaboration with Incom, its partner in Italy, is presenting its Spring – Summer 2022 Collection now, at Europe’s largest fashion platform, the Pitti Uomo trade show. Pitti Immagine Uomo takes place twice a year in Florence, Italy.

    U.S. Polo Assn. is known for its sport-inspired, classic American style. Each season the global brand, with customers in more than 180 countries, takes style to a new level with fresh colors, high quality fabrics and iconic looks.

    “The idea for our space at Pitti is for it to be a window into the world, symbolically a U.S. Polo Assn. shop. The theme of the design is to portray what we have all been through during the pandemic, quarantined in our houses and looking through the window to the outside,” explained Lorenzo Nencini, General Manager, Incom, one of U.S. Polo Assn.’s partners in Italy. “The bright, inspirational colors of our polo shirts and other products signify a bright future for retail and consumers.”

    Showcased for this spring and summer are details such as inlays, embroidery, and prints as well as the use of technical and organic materials. The brand’s classic polo shirts are embellished with badges, patches, numbers and graphics all inspired by the sport of polo.

    The display also showcases the U.S. Polo Assn. brand’s new USPA Life™ Collection, the next generation of sustainable U.S. Polo Assn. products that includes sustainable polo shirts for men, women, and kids; denim made from recycled water bottles; recycled packaging for products and high-quality recycled yarns.

    “As we look forward to brighter days this season, our collection demonstrates a happy spirit with bright colors, bold prints and stand out pastels,” says Brian Kaminer, SVP of Brand and Product Development for U.S. Polo Assn. “We are also proud to showcase USPA Life to the global fashion world here at Pitti. While we have been working on sustainability for some time, we are excited to now be talking about our global, holistic, long-term sustainability initiative and showing our innovative product.” 

    About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)

    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the non-profit governing body for the sport of polo in the United States, and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,100 U.S. Polo Assn. retail stores, department stores, sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women and children, as well as accessories, footwear, travel and home goods in 180 countries worldwide. Recently ranked the 5th largest sports licensor in License Global magazine’s 2020 list of “Top 150 Global Licensors,” U.S. Polo Assn. is named alongside such iconic sports brands as the National Football League, National Basketball Association and Major League Baseball. Visit uspoloassnglobal.com.

    About Incom SPA

    Incom SPA, Industria Confezioni Montecatini, was founded in Montecatini Terme, in the province of Pistoia in 1951. The company specializes in the production of men’s and women’s outerwear intended for international markets distributed through the wholesale and large-scale distribution channels, as well as expanded distribution through retail store channels. Incom SPA develops and manufactures products for top international brands and is a leader in clothing distribution throughout Europe. For more information: www.incomitaly.com.

    For further information contact: 

    Stacey Kovalsky – Senior Director, Global Communications
    Phone +001.561.790.8036 – Email: skovalsky@uspagl.com

    Federica CalcinaiMarketing & Communications, Incom SpA
    Phone +39 0572 777345 Mobile +39 3357625615 – Email: f.calcinai@incomitaly.com

    Source: USPA Global Licensing Inc.

    [ad_2]

    Source link

  • U.S. Polo Assn. Announced as Official Apparel Partner of the Gold Cup for the British Open Polo Championship and British Ladies Open Championship

    U.S. Polo Assn. Announced as Official Apparel Partner of the Gold Cup for the British Open Polo Championship and British Ladies Open Championship

    [ad_1]

    Press Release



    updated: Jun 29, 2021

    U.S. Polo Assn. has announced it will serve as the Official Apparel Partner of the Gold Cup for the British Open Polo Championship. The event will be hosted at the historic Cowdray Park Polo Club from June 29 to July 25 and is considered one of the premier polo tournaments in the world. In collaboration with Brand Machine Group, the U.S. Polo Assn. brand partner in the U.K., the tournament will offer a sweepstakes to win tickets to attend, as well as official sport-inspired apparel on-site.

    The Gold Cup includes some of the top names in the sport of polo, including 10-goal players Adolfo Cambiaso, Facundo Pieres and Hilario Ulloa. U.S. Polo Assn. will also serve as the Official Apparel Partner for the British Ladies Open Championship, which takes place July 5 to July 17 at Cowdray Park Polo Club as well. In addition, the iconic sports brand will provide apparel for staff of both events as well as promote both tournaments globally.

    “The historic Gold Cup for the British Open Polo Championship represents the heritage, tradition and competition of the sport of polo, and we are honored for U.S. Polo Assn. to partner with Cowdray Park Polo Club for this year’s event,” said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the multi-billion-dollar U.S. Polo Assn. brand. “The U.K. is one of the most important and fastest growing markets in the world for our brand, and this amazing venue provides us yet another opportunity to connect with the U.K. consumers and sports fans who love our authentic, sport-inspired brand.”

    Inaugurated in 1956 and played on the illustrious Cowdray Estate boasting 16,500 acres, the Gold Cup remains one of the most prestigious high-goal tournaments in the United Kingdom and globally today. Steeped in history and tradition and located in the heart of England, Cowdray Park is recognized as the Home of British Polo with its first competitive polo tournaments dating back to 1910. Cowdray Park prides itself on its strong heritage of sporting excellence welcoming some of the top polo players from around the world. Guests can catch the action as VIPs or spectators and enjoy the highest level in the sport of polo while experiencing the British charm of Cowdray Park.

    “I’m delighted that Cowdray Park Polo Club and the U.S. Polo Assn. brand have entered into this partnership,” said Andrew Swaffield, Chairman of Cowdray Park Polo Club. “Both organisations have such a rich polo heritage, and I’m certain we will be able to collaborate on some special apparel items for our members and spectators to enjoy. I look forward to many years of successfully working together.”

    About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)

    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States, and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,100 U.S. Polo Assn. retail stores, department stores, sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women and children, as well as accessories, footwear, travel and home goods in 180 countries worldwide. Recently ranked the fifth largest sports licensor in License Global magazine’s 2020 list of “Top 150 Global Licensors,” U.S. Polo Assn. is named alongside such iconic sports brands as the National Football League, National Basketball Association and Major League Baseball. Visit uspoloassnglobal.com.

    USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and its exclusive worldwide licensor. USPAGL manages the global, multi-billion-dollar U.S. Polo Assn. brand and is the steward of the USPA’s intellectual properties, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV and produces global broadcasts and live streaming that bring greater awareness to the sport of polo. Visit globalpolo.com.

    Brand Machine Group- United Kingdom

    The Brand Machine Group (BMG) is an international fashion brand owner and licensing specialist, housing a diverse and industry-leading portfolio of fashion, sports and outdoor brands including U.S. Polo Assn., across adults and childrenswear clothing and accessories. With more than 35 years of experience, Brand Machine Group specialises in global licensing, and partners with recognized market leaders to manage a seamless and collaborative process of designing, manufacturing and delivering quality product whilst championing the DNA of its brands. Visit Brand Machine Group.

    ###

    For further information contact: 

    Shannon Stilson – AVP, Marketing – USPA Global Licensing 

    Phone +001.561.227.6994 – E-mail: sstilson@uspagl.com

    Stacey Kovalsky – Senior Director, Global Communications – USPA Global Licensing

    Phone +001.561.790.8036 – E-mail: skovalsky@uspagl.com

    Gina Digregorio – Head of Marketing – Brand Machine

    Phone: +44 (0) 1992 538 003| M: +44 (0) 7741 635 984 E-mail: gina.digregorio@brandmachinegroup.com 

    Source: USPA Global Licensing Inc.

    [ad_2]

    Source link

  • U.S. Polo Assn. Launches Summer 2021 Collection from Florida Keys

    U.S. Polo Assn. Launches Summer 2021 Collection from Florida Keys

    [ad_1]

    Iconic Sports Brand Celebrates Summer with Vibrant Swim, Classic Stripes, Bold Tropical Prints and American Spirit

    Press Release



    updated: Jun 23, 2021

    U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has launched its iconic, sport-inspired Summer Collection for 2021. Coming out of an optimistic spring, we refresh for summer with the perfect blend of casual and sophisticated looks like classic dresses, crisp cotton shorts and bright sportswear. Make the most of the fun-filled summer days ahead with these youthful, vibrant styles that exude the American spirit of U.S. Polo Assn. The brand’s global photo shoot was shot in the beautiful Florida Keys which is known for relaxation, sunny days and balmy nights, where the sun meets sand and sea. 

    Hyper brights were combined with a preppy finish and shot by relaxing hammocks, resort pools, beach umbrellas and white sandy beaches. This season, pair light weight fabric polos, color blocked polos or classic stripes with a vibrant array of swim shorts to improve your vacation look. 

    As always, the American spirit is exemplified by our classic red, white and blue looks as well as our iconic sustainable light wash denim. The brand’s unique and innovative color variations convey touchable softness in washed chinos and overdyed cotton tees. Further elevate your outfit with accessories such as a woven straw beach tote, neon nylon tote and matching cap for the perfect beach day. 

    “As we look forward to brighter days this season, our Summer 2021 Collection demonstrates a happy spirit with bright printed linen shirts and tropical pieces,” says Brian Kaminer, SVP of Brand and Product Development for U.S. Polo Assn. “This season we combine our classic styles with innovative colors, bold printed options and stand out pastels.”

    U.S. Polo Assn. is known for its sport-inspired, classic American style and each season the brand takes it to a new level with fresh colors, high quality fabrics and iconic styles.

    “We welcome our global consumers and sports fans around the world to shop, in store and online, our iconic, classic summer looks that are sport-inspired and show our authentic connection to the sport of polo,” said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the global, multi-billion-dollar U.S. Polo Assn. brand. 

    About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)

    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States and one the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores, department stores, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women and children, as well as accessories, footwear, travel and home goods in 180 countries worldwide. Recently ranked the 5th largest sports licensor in License Global magazine’s 2020 list of “Top 150 Global Licensors,” U.S. Polo Assn. is named alongside such iconic sports brands as the National Football League, the National Basketball Association and Major League Baseball. Visit uspoloassnglobal.com.

    USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and its exclusive worldwide licensor. USPAGL manages the global, multi-billion-dollar U.S. Polo Assn. brand and is the steward of the USPA’s intellectual properties, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV and produces global broadcasts and live streaming that bring greater awareness to the sport of polo. Visit globalpolo.com.

    For further information contact: 

    Stacey Kovalsky – Senior Director, Global Communications

    Phone +001.954.673.1331 – Email: skovalsky@uspagl.com

    Source: USPA Global Licensing Inc.

    [ad_2]

    Source link

  • Nantucket Whaler Launches Summer 2021 Collection

    Nantucket Whaler Launches Summer 2021 Collection

    [ad_1]

    Press Release



    updated: Jun 17, 2021

    Nantucket Whaler, the classic American lifestyle brand inspired by exploration and island history, has introduced its Summer 2021 Collection. The focus is on sun-washed colors, subtle texture, comfort and product versatility. The brand also has curated a collection of sustainable items whose production is better for the environment. Much of the brand’s authentic collection is designed and manufactured in the USA, including in New England.  

    The Summer 2021 Collection is well-timed with the summer in full swing and the reopening of Nantucket Whaler’s flagship store, located at 7 Old South Wharf on Nantucket Island.

    The apparel assortment this season ranges from “slub” knit, garment-dyed polos and cool linen shirts to the brand’s swim shorts and its casual SUPIMA® tees, all durable and versatile for the warm sun and salty breezes. New accessories range from handmade nautical bracelets to the Sloop Beach Tote made from repurposed boat sails. The focus on sustainability continues with Nantucket Whaler’s Top Deck Beach Towel and graphic tee shirts, all made from 100% sustainable cotton. Furry friends can wear Nantucket Whaler as well, with the brand’s handmade, needlepoint dog collars a hot trend on the island. 

    “With summer fast approaching on Nantucket Island, we are excited to reopen our flagship store and share our Nantucket-inspired Summer 2021 Collection with locals and tourists alike,” said Brian Kaminer, SVP of Brand & Product Development for Nantucket Whaler. “This season, we created updates to your favorite classics and with special twists that make them unique. Nantucket Whaler is ready for those hot summer days and cool, breezy nights on the island.”

    Every Nantucket Whaler garment is designed and crafted to withstand the ever-changing elements. Each detail is carefully constructed to merge function with fashion in a genuine, yet stylish, way. Some Nantucket Whaler products incorporate proprietary ADVANTEDGE® technology that has high-quality performance features. Fans of the lifestyle brand and new customers alike can now shop Nantucket Whaler’s inspirational Summer 2021 Collection, along with other favorites like the Nomad Pants and Rainbow Fleet Oxford in-store and online at nantucketwhaler.com.

    About Nantucket Whaler

    Nantucket Whaler, a lifestyle brand, is inspired by exploration and island history dating back to 1837. The brand’s heritage is steeped in the mystique of Nantucket Island and the generations of people who built a life exploring the sea. Nantucket Whaler style translates the grit, strength and endurance of those early nautical explorers into well-crafted clothes for modern consumers who embody those same core values. 

    Nantucket Whaler’s flagship store is located at 7 Old South Wharf on Nantucket Island, Mass., and open from May to October annually. Or shop the brand online at www.nantucketwhaler.com and via Instagram @nantucketwhaler.

    As a proud sponsor of the Whale and Dolphin Conservation (WDC), Nantucket Whaler supports the non-profit organization in its dedication to the conservation of whales and dolphins through inspiring global action. WDC, a leading global organization, defends these remarkable creatures against the many threats they face through campaigns, lobbying, conservation projects, field research and education. Visit whales.org for more information.

    Press Release Contact: 

    Stacey Kovalsky – Senior Director, Global Communications

    Phone +001.561.790.8036 – Email: skovalsky@uspagl.com

    Source: Nantucket Whaler

    [ad_2]

    Source link

  • USPA Global Licensing Opens Global Creative Center in West Palm Beach, Florida

    USPA Global Licensing Opens Global Creative Center in West Palm Beach, Florida

    [ad_1]

    Global Creative Center Drives Company’s Expansion and Innovation of U.S. Polo Assn. Brand

    Press Release



    updated: Jun 16, 2021

    USPA Global Licensing (USPAGL), a subsidiary of the United States Polo Association (USPA) and the exclusive worldwide licensor of the U.S. Polo Assn. brand, has opened its Global Creative Center in West Palm Beach, Florida. As many are heading back to work, USPAGL has added an entire floor of fresh, new, creative space for team members and global partners to meet and engage from nearly every part of the world.

    “With our business aggressively expanding around the world, it made sense to turn our vision into reality by opening an inspiring, creative space in addition to our corporate offices for team members to innovate and engage with our partners across 180 countries,” said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the multi-billion-dollar, global U.S. Polo Assn. brand. 

    “We love the energy of this new creative space, which is a combination of New York fashion house meets Silicon Valley startup. It’s already helped to generate big ideas from our team related to product innovation to planning of inspirational global photoshoots,” Prince adds.

    Home to global town halls, media events, fashion shows, VIP parties, polo events and video shoots, the Global Creative Center’s design features light woods, colorful “hero” imagery from the brand’s global photoshoots, open-air workspaces, vertical design tables, and social media room. The space also features a beautiful, large conference room adorned with equestrian and sport images and features state-of-the-art technology for in-person or global virtual meetings.  

    “The new Global Creative Center allows the U.S. Polo Assn. marketing and creative teams to work together in a way that allows communicating, both internally and with our global partners, to be more interactive and inspired,” added Brian Kaminer, Senior Vice President, Brand & Product Development whose creative team designs and innovates product and sets the themes for seasonal styles for the multi-billion-dollar U.S. Polo Assn. brand, with more than 1,100 stores worldwide and retail partners around the world.

    About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)

    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States, and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,100 U.S. Polo Assn. retail stores, department stores, sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women and children, as well as accessories, footwear, travel and home goods in 180 countries worldwide. Recently ranked the 5th largest sports licensor in License Global magazine’s 2020 list of “Top 150 Global Licensors,” U.S. Polo Assn. is named alongside such iconic sports brands as the National Football League, National Basketball Association and Major League Baseball. Visit uspoloassnglobal.com.

    USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and its exclusive worldwide licensor. USPAGL manages the global, multi-billion-dollar U.S. Polo Assn. brand and is the steward of the USPA’s intellectual properties, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV and produces global broadcasts and live streaming that bring greater awareness to the sport of polo. Visit globalpolo.com.

    For further information contact: 

    Stacey Kovalsky – Senior Director, Global Communications

    Phone +001.561.790.8036 – Email: skovalsky@uspagl.com

    Additional Photos Available Upon Request

    Source: USPA Global Licensing Inc.

    [ad_2]

    Source link

  • What to Expect at the Countless Weddings You’re Invited to This Year (Don’t Worry, There’s Still Dancing!)

    What to Expect at the Countless Weddings You’re Invited to This Year (Don’t Worry, There’s Still Dancing!)

    [ad_1]

    Press Release



    updated: Jun 10, 2021

    Big weddings are finally back thanks to an ease in restrictions, with half (51%) of couples getting married this year inviting 100 or more guests, and one in five (22%) inviting 150 or more, research by INDOCHINO reveals. And as 41% of this year’s weddings are rescheduled dates from 2020, guests are set to be invited to more celebrations than ever before.

    The survey of 1,549 people getting married who recently ordered custom suits for their wedding uncovered what guests should expect when they RSVP*. Despite recent CDC guidelines, guests should look for matching masks for their outfits, with four in ten (39%) couples requiring face coverings for at least a part of the celebrations. More than a third (36%) will require guests to be vaccinated and one in five (20%) will request a Covid test prior to the event.

    Long distance friends and family may expect to receive wedding invites, with 45% allowing guests from out of state, if they are vaccinated. Another 45% are allowing out of state guests with no restrictions.

    Weddings themselves are likely to take place in the fresh air, as 40% of couples say they are moving their event outdoors in light of the pandemic. 40% are modifying the seating arrangements and 28% are removing the buffet. Guests need not worry however, as many traditional wedding elements remain. 96% are planning a group photo, 89% are tossing the bouquet and 86% are keeping the dance floor.

    “After an extraordinary year of staying home, keeping our bubbles small and missing out on life events, it’s a huge relief to see that big celebrations such as weddings are making a comeback,” said Drew Green, President and CEO of INDOCHINO. “And although events might look a little different this year as couples take important safety precautions, I personally can’t wait to bust some dad moves on the dance floor!”

    Of the 41% forced to postpone their wedding due to Covid, 87% found reorganizing their big day stressful. That may not be surprising given that 78% had to make compromises along the way. 71% reduced the guest list and almost half (47%) altered their budget to accommodate the disruption. Perhaps adding to—or a result of—the stress, a staggering 81% of those polled have changed weight since the start of the pandemic. 45% gained weight and 36% lost weight.

    Despite all this, 60% of couples agree that despite the stress caused, reorganizing brought them closer together. Just 4% regret postponing their wedding, and 30% are now more excited than ever about their big day.

    The wedding boom is already being felt in the formalwear industry, which saw steep declines when the pandemic struck in March 2020. As vaccines started to roll out from March 2021 onwards, INDOCHINO’s wedding business has surged far beyond any previous levels, with wedding appointments in its showrooms increasing by 60% compared to 2019. And the custom apparel brand doesn’t see any signs of business slowing, noticing a trend for fall weddings across North America as couples compete for venue availability.

    “This year’s weddings will be extra special as everyone has a sort of renewed appreciation for life,” Green continued. “Whether you’re the groom or a guest, it’s a warm summer or cool fall wedding, or you either want a fashion forward or a classic look… thanks to our extensive fabric assortment and made-to-measure approach, we’re here to help everyone look and feel extra special in great fitting, personalized clothing.”

    ###

    *INDOCHINO polled customers who ordered suits between January 2021 and May 2021. 96% of respondents are getting married in 2021.

    Download wedding images here

    ABOUT INDOCHINO

    As the global leader in made to measure apparel, INDOCHINO has developed the shopping experience of the future. Born out of the belief that you don’t need to spend a fortune on a custom wardrobe, INDOCHINO was the first company to disrupt the retail sector by making perfect-fitting, personalized apparel on a mass scale.

    Customers take on the role of designer, picking out every detail of their garments to make them truly one-of-a- kind. These are made to their precise measurements and shipped directly to their door, hassle free. The company’s Omni-channel approach allows them to shop online or in person at any INDOCHINO showroom.

    For more information, visit www.indochino.com.

    MEDIA CONTACT

    Sarah Mayer | pr@indochino.com

    Source: INDOCHINO

    [ad_2]

    Source link