THE BLUEPRINT:
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RPM Raceway debuts Kart Klash, merging live go-karting with video game features.
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Karts equipped with LED displays and Formula One-style steering wheels.
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Players use power-ups like missiles, boosts, and shields to strategize races.
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The go-kart market is projected to grow from $158M to $229M by 2025, driven by corporate events and youth racing.
RPM Raceway, an immersive racing and entertainment spot with a location in Farmingdale, has launched Kart Klash, a racing game that merges live go-karting with an interactive video game.
With Kart Klash, racers drive go-karts that are equipped with Formula One–style steering wheels and LED displays, collecting and activating special effects that include missiles, electromagnetic pulses, TNT explosives, boosts and shields. Features such as mystery boxes and boost zones are designed to prompt racers to implement strategies to influence outcomes and improve their position in the race.
“Kart Klash isn’t just about recording your fastest lap, it’s about outsmarting your opponents and crossing the finish line first,” Andrew Farage, CEO and cofounder of RPM, said in a news release about the racing game.
“We’re rolling out a social reinvention of go-karting that blends the thrill of racing with the interactivity of gaming, appealing to a demographic that may prefer strategy over raw adrenaline,” Farage added.
Each kart features the latest LED heads-up display – a screen that shows real-time stats, sector data, and performance insights directly in the driver’s line of sight. This information is streamed to racers throughout the race.
Live leaderboards and detailed performance tracking are designed to provide ongoing updates that maintain engagement and challenge for experienced racers, new competitors and spectators alike.
RPM Raceway has extended hours on Oct. 13, from 10 a.m. to 10 p.m., when many organizations are closed.
Adina Genn
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