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Tag: eyewear

  • Winter Style Elevated: Unveils Its Holiday Eyewear Event – Detroit Metro Times

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    As winter settles in and festive gatherings fill the calendar, ZEELOOL introduces its Christmas & New Year Dressing Season, a curated celebration of style, design, and self-expression. Running from December 5, 2025 through January 5, 2026 the event invites shoppers to explore frames starting at just $7, accompanied by generous holiday savings—$8 off $69, $12 off $109, and $18 off $169—plus a $7 welcome voucher for new customers. It’s a moment designed not only for gifting but also for refreshing your personal style as the year draws to a close.

    This year’s holiday collection embraces the full spectrum of winter aesthetics—from structured silhouettes and minimalist palettes to artistic expressions and bold seasonal color. Among the standout designs is the Nevaeh Glasses, a square tortoise frame defined by its sharp lines and sculptural profile. Its architectural presence adds immediate editorial depth to knitted layers, tailored coats, and polished winter ensembles. Nevaeh is the frame for those who appreciate form, proportion, and the quiet confidence of good design.

    Balancing Serena’s bold artistic energy is the soft, feminine silhouette of the Hilary Glasses. Crafted in a translucent blush pink with slender gold-tone temples, Hilary offers a gentle cat-eye shape that highlights the eyes without overwhelming the features. Its pastel hue feels fresh, comforting, and subtly romantic—ideal for winter pastels, neutral wardrobes, and those who love a refined, modern-feminine aesthetic. Hilary brings a sense of uplifted lightness to winter dressing.

    In contrast, the Fussell Glasses take a softer, more understated approach. Presented in a cool translucent gray, Fussell embodies clarity and ease—ideal for minimalists who gravitate toward clean palettes and thoughtfully edited wardrobes. Its lightweight feel and subtle silhouette make it the kind of frame that integrates seamlessly into everyday styling, all season long.

    For those who embrace artistic flair, the Kairos Glasses offer a dynamic cat-eye silhouette infused with multi-tone tortoise accents. With angular lines and expressive contours, Kairos becomes a creative styling tool—perfect for holiday photos, dinner parties, and moments when your eyewear becomes an extension of your personality. It captures the festive spirit with elegance and boldness.

    Expanding the curation further, ZEELOOL introduces the Serena Glasses, perhaps the most distinct and artistic piece in the lineup. Serena features a round silver-metal frame adorned with intricate gothic-inspired engravings across the temples and bridge. The craftsmanship is ornamental yet contemporary, making Serena a standout accessory for those who appreciate avant-garde details and historical design influences. It’s a conversation piece—perfect for creators, designers, and anyone drawn to expressive metalwork.

    Together, these seven frames form a diverse and editorially rich holiday collection—one that highlights personality, aesthetic nuance, and the transformative power of well-designed eyewear. Whether bold, minimal, expressive, or romantic, there is a frame that honors every wearer’s unique sense of style.

    Explore the full Christmas & New Year Dressing Season collection and discover the frames that will define your winter look. Shop now at ZEELOOL.


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    Tom White

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  • Why Nose Pads Might Be the Most Stylish Eyewear Upgrade You’re Overlooking

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    If you wear glasses as part of your daily look, you already know they’re more than just functional but they’re part of your style identity. But let’s be real. Even the chicest frames lose their charm when they’re sliding down your nose or digging into your skin by noon. That’s where glasses with nose pads […]

    The post Why Nose Pads Might Be the Most Stylish Eyewear Upgrade You’re Overlooking appeared first on IFB.

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    Iman R

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  • Why Polarized Shades Still Matter This Winter

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    When most people think of sunglasses, they picture sun-drenched beaches or summer hikes. But seasoned outdoor lovers know that winter is one of the most important times to wear them. Between the sun’s low angle, light bouncing off snow and ice, and sudden glare from wet roads, winter creates optical challenges that are just as […]

    The post Slick Streets and Bright Skies: Why Polarized Shades Still Matter This Winter appeared first on IFB.

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    Rachel G

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  • These Unassuming Eyeglasses Have Practical Augmented Reality Tools

    These Unassuming Eyeglasses Have Practical Augmented Reality Tools

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    G1 glasses look and feel almost like traditional eyeglasses, but they’re lightweight smart glasses with an array of simple yet practical tools. A pair of tiny projectors display a monochrome interface to show navigation, live translation, note-taking, a teleprompter, and quick access to an AI assistant. Check out Jon Rettinger’s hands-on for more.

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    Lambert Varias

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  • The Marley Family and Knockaround Sunglasses Announce Licensing Collaboration for Sunglasses and Snow Goggles

    The Marley Family and Knockaround Sunglasses Announce Licensing Collaboration for Sunglasses and Snow Goggles

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    The Marley family and Knockaround Sunglasses are thrilled to announce a collaboration that will see Knockaround become an official provider of sunglasses and snow goggles featuring reggae icon Bob Marley. This collaboration brings together Knockaround’s leading sunglasses and goggles with the legacy of Bob Marley to deliver iconic product.

    Knockaround will design and produce a collection of sunglasses and snow goggles featuring Bob Marley imagery and iconography. Combining fashion-forward design with superior UV protection and optimal vision, these eyewear options will reflect the unique identity and colors of this worldwide icon, enabling fans to proudly show their fandom while protecting their eyes in various conditions.

    “We are incredibly excited to collaborate with the Marley family and bring our passion for sunglasses and style with this legendary figure,” said Jeffrey R. Hennion, CEO of Knockaround. “We believe that these Bob Marley-inspired sunglasses and snow goggles will become essential accessories for his legions of fans, allowing them to show their admiration for Bob Marley whether they are in the sun or on the slopes.”

    “The Marley family is very excited to work with Knockaround to create a line of sunglasses and snow goggles that will showcase my family’s Jamaican roots and the reggae culture in new, creative ways,” said Cedella Marley.

    The eyewear collection, which is slated to be available to the public in early 2024, will provide fashionable and functional accessories for Bob Marley fans in both sunny and snowy conditions.

    Stay tuned for further announcements regarding the official release of the Bob Marley eyewear collection by following Bob Marley social media channels (bobmarley.com and @bobmarley) and visiting the Knockaround website at www.knockaround.com.

    About Knockaround

    Knockaround is the original, affordable sunglasses company from San Diego, founded by Adam “Ace” Moyer in 2005. Centered around durable shades that are both practical and stylish, Knockaround provides high-quality sunglasses and snow goggles that won’t break the bank. Knockaround has grown to offer numerous different frame styles in a wide range of colors, ongoing Limited Edition special releases, collaborations, and an interactive “design your own” custom eyewear shop. Knockaround Eyewear has been featured in GQ, US Weekly, and The Today Show and worn by countless celebrities, including Matthew McConaughey, John Mayer, Natalie Portman, Snoop Dogg, and John Legend. For more information, visit Knockaround.com or follow (@knockaround) on Instagram, Facebook, and Twitter.

    About Marley Merchandising LLC

    The Marley brand honors the timeless values of Bob Marley by uniting people around the world under the banner of One Love. Marley Merchandising, LLC, a wholly owned Marley family entity, owns, licenses and markets a portfolio of Marley consumer brands globally, including: House of Marley, Marley Beverage Co, Marley Natural®, Marley Kitchen®, Marley Coffee®, and Bob Marley®. For more information, visit bobmarley.com and @bobmarley on social media.

    Source: Knockaround

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  • Unprepared Tim Cook Frantically Taping Battery To Pair Of Sunglasses For Apple Event

    Unprepared Tim Cook Frantically Taping Battery To Pair Of Sunglasses For Apple Event

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    CUPERTINO, CA—Muttering “Come on, come on” under his breath as he attempted to bind the two objects together, an unprepared Tim Cook was frantically taping a battery to a pair of sunglasses ahead of his keynote at the Apple Worldwide Developers Conference, sources confirmed Monday. “I’ll call them, uh, the all-new Apple Lookers—or no, how about the Apple Eye Mirrors?’ said the company’s CEO, who wiped a bead of sweat off his forehead and cried out ‘Just a minute!’ from behind stage as he struggled to tear off a piece of duct tape with his teeth. “Goddammit, why didn’t anyone tell me this thing was today? If they ask too many questions, I’ll tell them it’s a prototype. Too bad there’s not any time to paint them. I have some white-out in my desk that would have looked great. At press time, Cook was giving a demonstration of the device by putting the sunglasses on upside down and muttering ‘Beep boop’ out of the corner of his mouth.

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  • Knockaround Sunglasses Named Official Sunglasses of Major League Pickleball

    Knockaround Sunglasses Named Official Sunglasses of Major League Pickleball

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    Press Release


    Jul 14, 2022

    Knockaround announced today an agreement with Major League Pickleball (MLP), an elite, team-based professional pickleball league, to be the Official Sunglasses of MLP. 

    As part of Knockaround’s multi-year sponsorship, the brand will immerse itself at all MLP events, including through on-site activation spaces, signage and hospitality opportunities, as well as promotion on social media and MLP livestream productions.

    “I am beyond excited that Knockaround is partnering with Major League Pickleball,” said Adam Moyer, Founder and Chief Creative Officer of Knockaround. “Pickleball is the fastest growing sport in the U.S. and it’s clear to me why—it’s fun, full of energy, and can be enjoyed by people of all ages.  Those ideals align perfectly with what Knockaround is all about and MLP has packaged them wonderfully.”

    “We are thrilled to welcome Knockaround to the MLP family,” said MLP President Brooks Wiley. “Their dedication to fun, creativity and excitement is the perfect fit for what MLP is all about. We look forward to working with Knockaround to showcase our two exciting brands.”

    At MLP’s first event of the season in Austin, Texas, team BLQK defended their title as MLP Champions and became the first and only back-to-back winners in league history. MLP will continue its 2022 season with events in Newport Beach, Calif. (August 5-7), and Columbus, Ohio (October 14-16), giving its 12 teams two more shots at taking home the Pritchard Cup and $100,000. MLP offers the largest prize purse in professional pickleball at $319,000 per event.

    About Major League Pickleball

    Major League Pickleball is the first-of-its-kind professional team league in the United States, consisting of 12 teams representing the highest level of professional pickleball. Led by Founder & CEO Steve Kuhn, MLP is committed to making an impact in the communities throughout the country, perpetuating the sport’s larger role in society and permeating every facet of pickleball’s business, marketing and community relations. As the standard-bearer for the fastest-growing sport in the United States, MLP delivers the highest-quality and most exciting experience in pickleball. With 12 iconic team owners, a co-ed team format, an innovative draft, easy to understand scoring, groundbreaking broadcast quality and the highest prize money events in pro Pickleball, MLP’s goal is to elevate and grow the sport in everything it does. With the continued success of MLP network and digital platforms, MLP finds innovative ways for its fans to enjoy America’s new favorite national pastime and a truly global game. For more information on Major League Pickleball, visit MajorLeaguePickleball.net and follow Major League Pickleball on Facebook, Twitter, Instagram, TikTok, Pinterest and YouTube.

    About Knockaround

    Knockaround is the original, affordable sunglasses company from San Diego, founded by Adam “Ace” Moyer in 2005. Centered around durable shades that are both practical and stylish, Knockaround provides high-quality sunglasses that won’t break the bank. Knockaround has grown to offer numerous different frame styles in a wide range of colors as well as ongoing Limited Edition special releases, collaborations, and an interactive “design your own” custom sunglasses shop. Knockaround Sunglasses have been featured in GQ, US Weekly, and The Today Show, and have been worn by countless celebrities including Matthew McConaughey, John Mayer, Natalie Portman, Snoop Dogg, and John Legend. For more information, visit Knockaround.com or follow (@knockaround) on InstagramFacebook, and Twitter.

    Media Contact:

    Jeff Watson, rEvolution

    E: jwatson@revolutionworld.com | T: 817-944-2298

    Source: Knockaround

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  • Eyewear Brand Hip Optical Continues Its Rapid US Expansion

    Eyewear Brand Hip Optical Continues Its Rapid US Expansion

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    Press Release


    Jul 6, 2022

    Florida-based eyewear manufacturer Hip Optical announces the completion of its robotic lens lab located in Pompano, Florida. The lab will allow the company to manufacture and ship single-vision, progressive, reading, or sunglasses in only one business day. Hip Optical prides itself on having the fastest shipping times in the industry and a wide selection of trendy, high-quality eyewear. 

    Hip Optical believes the customer should get the best pair of prescription glasses for a good price without having to pay extra for upgrades. To support that belief, unlike other optical companies which typically charge extra, Hip Optical includes its thinnest lenses for free with every order.

    Hip Optical also recently launched its new collection which features over 25 unique styles designed in Florida, along with its prescription sunglasses line. Customers can express themselves and design their own sunglasses with one of six tint options for the frame.

    With brick-and-mortar locations making a comeback, Hip Optical is adapting its business model by offering a hybrid direct-to-consumer online experience along with physical locations where customers can visit and shop in person.

    Earlier this year, the company opened its first store in Fort Lauderdale’s premier shopping and dining district, Las Olas. Hip Optical plans on continuing its expansion and plans to open another location in Boca Town Center later this year. For each pair of glasses sold in the store or online, Hip Optical donates a pair of glasses to someone in need through its partnership with Restoring Vision, a nonprofit dedicated to providing eyewear to those without access. To date, Hip Optical has donated over 60,000 pairs of glasses to people in need around the world.

    For more information, please visit www.HipOptical.com

    About Hip Optical

    Hip Optical is a Florida-based eyewear manufacturer that offers quality and designs on par with the most luxurious brands in the world. With the fastest optical lab in America, Hip Optical manufactures and ships eyewear in one business day. Hip Optical is committed to disrupting the eyewear industry by bringing customers a revolutionized experience in all aspects, offering a 30-day satisfaction guarantee on its products. For every pair purchased on the website or in-store, Hip Optical will donate a pair to someone in need.

    Media Contact:
    Eric Scarfo
    (416) 803-6356
    escarfo@hipoptical.com
    www.hipoptical.com

    Source: Hip Optical

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  • 40th Anniversary Hood to Coast Relay Proudly Announces Partnership With Knockaround

    40th Anniversary Hood to Coast Relay Proudly Announces Partnership With Knockaround

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    Knockaround Will Partner With HTC/PTC Relays and HTC Race Series and Design Custom-Branded Sunglasses For The 40th Anniversary Event

    Press Release


    May 9, 2022

    The 40th anniversary Hood To Coast Relay, Portland To Coast Relays, and HTC Race Series proudly announce their 2022 and 2023 partnership with Knockaround. As the Official Sunglasses Partner of all HTC’s endurance events and race series, Knockaround will have a presence at all events and design custom-branded 40th Anniversary Hood To Coast sunglasses. 

    “Growing up, my dad had a pair of sneakers in the garage that he’d wear when he mowed the lawn. He called them his ‘knockaround’ sneakers – he could count on them, they were dependable, and he didn’t care if they got beaten up,” said Knockaround Founder and Chief Creative Officer Adam Moyer. “So, I just applied the idea to sunglasses. I wanted them to be high quality yet affordable and the Knockaround name seemed like a natural fit.”

    Moyer continued, “We look forward to partnering with Hood To Coast as one of the most authentic races and endurance events. Having a presence at the most popular relay race in the world with almost 20,000 runner and walkers coming from all over and designing a 40th Anniversary custom limited edition pair of sunglasses solidifies our position as a leading sunglasses brand in the world of running and sport.”

    “We love the style and practicality of the Knockaround brand. The affinity for the sun and their laid-back style are a perfect fit for our participants,” said Race Director Felicia Hubber. “We’re excited to launch the custom-branded 40th anniversary sunglasses to our participants and spectators.”  

    The 40th anniversary Providence Hood To Coast Relay is the most popular relay race in the world with nearly 20,000 runners and walkers participating in three events. The sold-out events annually place another 40,000 participants on a waiting list. This popularity has led to domestic and international expansion that started in 2017 with Hood To Coast Washington, Hood To Coast China, Hood To Coast Taiwan, and Hood To Coast Israel. The series of relays has also included HTC Europe, HTC Pacific City (OR), HTC Hilton Head (South Carolina), High Desert Relay (OR), Wind River Relay (OR), and Capitol To Coast Relay (Florida).

    Since 2014, the Providence Cancer Institute has been the primary beneficiary of Hood and Portland To Coast fundraising revenue. Throughout those years, Hood and Portland To Coast participants and volunteers have raised over $6 million. All funds have been used locally in Oregon to support cancer research, treatment, and support services. 

    Contact: Dan Floyd, 971.506.4809, dan@htcrelay.com

    *******

    Hood To Coast www.hoodtocoast.com – The Hood To Coast Relay includes the Hood To Coast Relay, Portland To Coast Relay, and the Portland To Coast Challenge Relay. For 30 straight years and on opening lottery day for 24 years, the events have sold out, drawing nearly 20,000 participants from all 50 states and over 40 countries. Since 2014, participants have raised over $6 million for cancer research, treatment, and support services. Hood To Coast is the first running and competitive sports event ever certified as a B Corp. Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

    HTC Race Series www.hoodtocoast.com – HTC Race Series proudly owns or operates over 25 world-class events including domestic races Cape Lookout Relay, Seabrook Relay (WA), Windy River Relay, High Desert Relay, and Capitol To Coast Relay (Florida), and road races Leprechaun Dash, and Turkey Trot. Internationally, franchisees operate Hood To Coast China, Hood To Coast Israel, and Hood To Coast Taiwan. HTC Race Series also operates events on behalf of the American Lung Association, Special Olympics, St. Jude Children’s Research Hospital, and the Sunshine Division. Since May of 2020, HTC Race Series has partnered with the Sunshine Division by creating and operating the Emergency Food Distribution Network, which has safely delivered over 6 million meals to Portland area residents.

    Knockaround www.knockaround.com – Knockaround is the original, affordable sunglasses company from San Diego, founded by Adam “Ace” Moyer in 2005. Centered around durable shades that are both practical and stylish, Knockaround provides high-quality sunglasses that won’t break the bank. Knockaround has grown to offer numerous different frame styles in a wide range of colors as well as ongoing Limited Edition special releases, collaborations, and an interactive “design your own” custom sunglasses shop. Knockaround Sunglasses have been featured in GQ, US Weekly, and The Today Show, and have been worn by countless celebrities including Matthew McConaughey, John Mayer, Natalie Portman, Snoop Dogg, and John Legend. For more information, visit Knockaround.com or follow (@knockaround) on InstagramFacebook, and Twitter.

    Source: Knockaround

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  • Knockaround Sunglasses to Be the Official Eyewear Partner of the 2022 Bay to Breakers Race in San Francisco

    Knockaround Sunglasses to Be the Official Eyewear Partner of the 2022 Bay to Breakers Race in San Francisco

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    Knockaround and Capstone Races are pleased to announce that Knockaround, the original, affordable sunglasses and lifestyle brand out of San Diego, will be the Official Eyewear sponsor of the 2022 Bay to Breakers 12K.

    Press Release


    Apr 28, 2022

    Knockaround and Capstone Races are pleased to announce that Knockaround, the original, affordable sunglasses and lifestyle brand out of San Diego, will be the Official Eyewear sponsor of the 2022 Bay to Breakers 12K.  Held in San Francisco, the iconic Bay to Breakers race is a glorious celebration of the human spirit.  This year, the 111th annual event, will be held Sunday, May 15, 2022.  

    As part of Knockaround’s sponsorship, the brand will infuse its own personality into the energy of Bay to Breakers. A dedicated Knockaround aid station will feature volunteers dressed as Magnum PI, sharing their tropical, smooth, lifestyle vibes with participants on-course. At the finish line festival, there will also be an opportunity to capture a groovy team photo with a retro VW bus and potentially win Knockaround sunglasses for a year by taking a swing at the Piñata Farm (taking on mini piñatas with pool noodles). 

    “We are excited to be a part of this pillar event in San Francisco culture. Every year thousands of runners, walkers, and spectators fill the streets to celebrate – some racing to compete and others dressing up in costumes to party. It is the perfect blend of the Knockaround sport and culture brought to life in an event,” said Adam Moyer, Founder and Chief Creative Officer of Knockaround.

    “Bay to Breakers is a marquee event in the San Francisco community, embodying the competitive and fun part of running and walking, which is why Knockaround is the perfect partner,” said Charlie Mercer, CEO of Capstone Events which produces Bay to Breakers. “Their fun-loving vibe and eclectic choice of products and colorways is a perfect fit for our diverse set of participants.”

    Knockaround has evolved into a lifestyle brand with a broad assortment of non-prescription eyewear that includes polarized sunglasses, blue-light-blocking glasses, sport sunglasses, ski and snowboard goggles, and a custom design eyewear program. Knockaround’s focus on creativity and authenticity along with building a culture around the brand has established a loyal fan base, positioning the company to achieve accelerated growth and realize its vision of becoming the leading sunglasses brand for consumers and athletes everywhere.

    Bay to Breakers is a 100-plus-year-old event, built by the people. Since 1912, over 2 million costumed runners, walkers, and centipedes have completed the iconic 12K journey from the San Francisco Bay to the breakers on Ocean Beach. Runners come from across the globe to experience the quintessential San Francisco experience, featuring thousands of spectators lining the route, live music, and more.

    About Knockaround

    Knockaround is the original, affordable sunglasses company from San Diego, founded by Adam “Ace” Moyer in 2005. Centered around durable shades that are both practical and stylish, Knockaround provides high-quality sunglasses that won’t break the bank. Knockaround has grown to offer numerous different frame styles in a wide range of colors as well as ongoing Limited Edition special releases, collaborations, and an interactive “design your own” custom sunglasses shop. Knockaround Sunglasses have been featured in GQ, US Weekly, and The Today Show, and have been worn by countless celebrities including Matthew McConaughey, John Mayer, Natalie Portman, Snoop Dogg, and John Legend. For more information, visit Knockaround.com or follow (@knockaround) on InstagramFacebook, and Twitter.

    Media Contact:  

    Tony Martinez, Director of Marketing

    E: tony@knockaround.com  

    T: 619-997-3717

    Source: Knockaround

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  • Knockaround Sunglasses to Be the Official Eyewear Partner of San Francisco’s 2022 Outside Lands Festival

    Knockaround Sunglasses to Be the Official Eyewear Partner of San Francisco’s 2022 Outside Lands Festival

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    Press Release


    Apr 22, 2022

    Knockaround and Superfly are pleased to announce that Knockaround, the original, affordable sunglasses and lifestyle brand out of San Diego, will be the Official Eyewear sponsor of San Francisco’s 2022 Outside Lands Festival. Held in San Francisco’s Golden Gate Park, Outside Lands is the ultimate celebration of music, food, and Northern California lifestyle. This year, the 14th annual festival will be held from Aug. 5-7, 2022. 

    As part of Knockaround’s sponsorship, the brand will have a large activation presence where the legions of fans attending the festival can experience the Knockaround brand in fun, engaging ways and shop for their favorite sunglasses across the Knockaround assortment. The brand will also be debuting new products, launching just in time for the presence at Outside Lands.

    “We are beyond thrilled to be part of such an iconic San Francisco institution. Over the weekend there will be over 200,000 fans enjoying music and all the best parts of California culture, which makes it a perfect fit for Knockaround and all that we have to offer,” said Adam Moyer, Founder and Chief Creative Officer of Knockaround.

    Knockaround has evolved into a lifestyle brand with a broad assortment of non-prescription eyewear that includes polarized sunglasses, blue-light blocking glasses, ski and snowboard goggles, and a custom design eyewear program. Knockaround’s focus on creativity and authenticity along with building a culture around the brand have established a loyal fan base, positioning the company to achieve accelerated growth and realize its vision of becoming the leading sunglasses brand for consumers and athletes everywhere.

    Outside Lands spans across three days from August 5-7 and continues to blaze new trails as a festival that’s totally original and totally San Francisco.  Aside from performances from artists across nine stages, the festival programming combines the eclectic lineup with world-class art, wine, food, cannabis, interactive activities, culinary experiences and more, which truly means there is something for everybody, just like at Knockaround. This year’s lineup, just announced, features an incredible lineup including headliners Green Day, Post Malone and SZA with an extensive array of diverse performers.

    About Knockaround

    Knockaround is the original, affordable sunglasses company from San Diego, founded by Adam “Ace” Moyer in 2005. Centered around durable shades that are both practical and stylish, Knockaround provides high-quality sunglasses that won’t break the bank. Knockaround has grown to offer numerous different frame styles in a wide range of colors as well as ongoing Limited Edition special releases, collaborations, and an interactive “design your own” custom sunglasses shop. Knockaround Sunglasses have been featured in GQ, US Weekly, and The Today Show, and have been worn by countless celebrities. For more information, visit Knockaround.com or follow (@knockaround) on InstagramFacebook, and Twitter.

    Media Contact:  

    Tony Martinez

    tony@knockaround.com  

    Source: Knockaround

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