Tag: euphoria

Summer began with one definitive truth: if you thought you were a hater, you’re not a hater like Kendrick Lamar is a hater. I’ll admit: Drake has won his share of rap beefs. In 2015, he got into it with Meek Mill over claims that Drake doesn’t write his own songs. He emerged victorious, though he’s never beaten those ghostwriting allegations. Still, he took the crown, and “Back to Back” is still one of my favorite of his songs. However, we can’t forget that he’s taken some big hits and some super public losses, too.

---

In the summer of 2018, he and Pusha T started a fire that culminated in the revelation that Drake had a son, Adonis. While now, Adonis is frequently at his father’s side at public appearances like basketball games and even appeared on his album, being forced into claiming your son by a Soundcloud diss track is crazy.

But what’s crazier is how Kendrick shut this summer down for Drake. For a pop star who usually spends summers at the top of the charts, he’s spending this one in hiding. All because Kendrick decided to instigate probably the greatest rap feud of our generation and
win it. I want the next season of Ryan Murphy’s Feud to be about this. I want to take a class at a liberal arts college about the ethics or psychology or marketing behind it. I want political scientists to write think-pieces about what this says about the political and economic state of the world. But until then, here’s the Popdust take on Kendrick’s war on Drake — and why there’s one obstacle that keeps me from celebrating his victory lap.

First things first: The history of Kendrick Lamar starting beef

For context: Kendrick Lamar is the greatest rap artist of our time — decorated with Grammy wins, American Music Awards, and even a Pulitzer Prize for the album
DAMN. He is also a Gemini. Unpredictable. Opinionated. Occasionally, arrogant. It’s what makes him great and why we love him. Other famous Geminis include Gwyneth Paltrow and Kanye West. You get it. Figures who are unstoppable when they use their mercurial madness for good, and problematic at best when they get a tad too unhinged. The question is: on which side of this line does Kendrick Lamar’s latest venture fall?

The braggadocious rapper is known for taking shots at his peers. His message is always clear:
I’m the greatest rapper of our time, but it would be nice to have some competition. In 2013, he issued this direct challenge when he appeared on Big Sean’s “Control” with Jay Electronica. This verse is the equivalent of Nicki Minaj’s verse on “Monster.” It’s so fire that most people forget whose song it was in the first place. When you talk about “Monster,” you talk about Nicki. When you talk about “Control,” you talk about Kendrick and the shockwaves he sent through the industry.

The year before, he dropped his career-defining concept album
good kid, m.A.A.d city. Knowing he’d just released one of the most dynamic rap albums of all time, he appeared on “Control” to make sure everyone else on the planet knew it too. In a three minute verse, he issued a challenge to every rapper in the game, name-dropping 11 of the biggest rappers at the time (like the good old days) — including J.Cole and Drake.

“Jermaine Cole, Big KRIT, Wale, Pusha T, Meek Millz, A$AP Rocky, Drake, Big Sean, Jay Electron’, Tyler, Mac Miller — I got love for you all but I’m tryna murder you,” he rapped. “What is competition? I’m tryna raise the bar high,” he continued.

The verse was a wake-up call. Kendrick was banging on everyone’s doors and telling them to get to work. And, to his credit, they did. Every rapper felt like they had to prove themselves, and the music we got in the verse’s wake was their attempt. From Drake’s
If You’re Reading This It’s Too Late mixtape, which took him finally from R&B to full rap star, to J. Cole’s Forest Hills Drive, some of these rappers released their best work.

But while there was love in “Control” — especially since Kendrick had collaborated with and even toured with some of the artists mentioned a few years prior — the past decade certainly changed things.

A definitive timeline of the Kendrick Lamar and Drake beef in 2024

The Big Three? Kendrick, Cole, and Drake

Though some say Kendrick started the current iteration of the feud, it actually goes back to Drake’s album
For All the Dogs. In “First Person Shooter,” J. Cole actually gives Kenny props — describing him, Ken, and Drizzy as the “big three.”

But in March 2024, Lamar appeared on “Like That” alongisde Future and Metro Boomin
We Don’t Trust You album to say: “motherf**k the big three, n*gga, it’s just big me.”

In response, Cole released “7 Minute Drill” in early April. He went album for album, giving a pretty ungenerous take on Kendrick’s albums, insinuating he is washed up, irrelevant, and jealous — mad talk from someone who’s just called him part of the “big three.”

“Your first shit was classic, your last shit was tragic / Your second shit put niggas to sleep, but they gassed it / Your third shit was massive, and that was your prime / I was trailin’ right behind, and I just now hit mine / Now I’m front of the line with a comfortable lead / How ironic, soon as I got it, now he wants somethin’ with me.”

However, in a surprising move, Cole soon took himself out of it. At the Dreamville Festival in North Carolina just days later, Cole publically apologized on stage — not a common occurrence in the rap world. Calling it “the lamest shit [he] ever did in [his] f**king life,” he said that though the internet seemed to “want blood,” he didn’t. While the decision was met with an overall groan from fans and the rap community — tapping out of beef so soon made him look like he couldn’t handle the heat. However, now, it seems like Cole knew something Drake didn’t: when to quit.

At first, critics pointed to other times Kendrick has thrown shots. It didn’t have to be personal, they said, and a rap battle is distinct from rap beef. Rap battles are integral to the genre, and the fire is always friendly. But J Cole was soon proved right when Drake put his two cents in, and the battle went from a tiff about artistry to something increasingly more personal.

Drake v Kendrick, one on one

On April 19th, Drake released his first response: “Push Ups.” Its notable lyrics included digs on Kendrick’s height (even though short kings are up right now) and on his TDE (Top Dawg Entertainment) record deal — namely for making him do that verse on Taylor Swift’s “Bad Blood.”

The most incensed lyrics, however, were about Kendrick’s legacy. “What’s a prince to a king? He a son. / Get more love in the city that you from.” Drake implied that he was bigger physically and career-wise, “Sonning” Kendrick. But it was implying that Drake was more popular in the West Coast, where Kendrick is
Regal, that really took this beef to another level.

Known for his “Back to Back” disses, Drake doubled down days later with “Taylor Made Freestyle” — with Swift catching strays again. The title implies that Kendrick pushed back his latest release out of fear of Taylor Swift’s
Tortured Poets Department and says that Taylor’s running the music industry (kinda true).

However, the song’s controversy doesn’t end there. Drake used AI to take on the voices of Kendrick’s West Coast idols and make more jokes about Lamar not being the “West Coast savior” he thinks he is. However, the Tupac Shakur Estate threatened to sue if Drake didn’t delete the track. For those counting at home, that’s two diss tracks wiped from the internet before Kendrick could even respond.

Still with me? This is where it really gets interesting.

“Euphoria” et al

Kendrick released “Euphoria” on April 30, 2024. One of the definitive two tracks from this feud, “Euphoria,” is a six-minute saga that essentially says
you wanted to get personal? Let’s get personal. Up until this point, Kendrick’s jabs were about the music. But in “Euphoria,” he takes shots at everything imaginable about Drake: his fashion sense, his friends, his hip-hop credentials, and even his Blackness — saying no one wants to hear him say the N-Word anymore.

The more hateful the bar, the better. The most-quoted lyrics were even a reference to a DMX interview about Drake from a few years ago, implying that hip-hop legends don’t respect Drake or his posturing. “It’s always been about love and hate, now let me say I’m the biggest hater,” he said before going on a tirade that put all other haters to bed and crowned Kendrick the biggest hater ever. “I hate the way that you walk, the way that you talk, I hate the way that you dress / I hate the way that you sneak diss, if I catch flight, it’s gon’ be direct / We hate the bitches you fuck ’cause they confuse themself with real women / And notice, I said “we,” it’s not just me, I’m what the culture feeling.”

Early in the morning 3 days later, Kendrick released another track: “6:16 in LA.” This song is about OVO, Drake’s team and brand, and how there might be disloyalty in the ranks. He rapped: “Have you ever thought that OVO was working for me?/ Fake bully, I hate bullies / You must be a terrible person/ Everyone inside your team is whispering that you deserve it/Can’t Toosie Slide up out of this one, it’s just gon’ resurface.”

Hours later, Drake responded to the claims about his team with claims about Lamar’s family in “Family Matters.” This, again, took the beef to another level. He made claims about infidelity and even domestic abuse in Kendrick’s relationship. While the jury is still out on whether or not these claims are true (Kendrick denied them), like anything, words are about impact, not intent. And these words got Kendrick riled up.

Now that they were talking about family, literally minutes later Kendrick released “Meet the Grahams”, making good on the line in “Euphoria”: “Don’t tell lies about me, and I won’t tell no truths about you.” He confirms that this beef won’t end with an apology, though it started with one. It’s for life. Petty king. “F**ck a rap battle, this a lifelong battle with yourself,” he raps.

“Not Like Us”: The Finisher

And in quick succession, Kendrick released the defining song of the beef — a real contender for song of the summer. “Not Like Us” compares Drake’s OVO crew to Kendrick’s West Coast crew, specifically calling them sex offenders. The cover art is an aerial photo of Drake’s Toronto hellscape of a mansion with a cluster of sex offender symbols over it. Scathing. Humiliating. And when the lyric of the summer is about your penchant for grooming young women? How will Drizzy ever recover?

He put in a valiant effort with his next track, “The Heart Pt. 6.” He came back at Kendrick’s family and even asserted that he’d fed Kendrick false information — a goofy move for a goofy man. But maybe it would’ve worked the way he wanted if not for “Not Like Us.” As it was, there was nothing he could say to top that. Kendrick was at his most spiteful, most hateful, and most talented. And the song became an instant anthem. What could Drake really do about that?

Kendrick won. Now he’s on his victory lap

For a minute, rap fans were divided. With each new track showcasing the rappers at their best, some were divided about who was winning. From the salacious revelations to the actual bars, everyone was talking about the beef and what it meant. But after the release of “Not Like Us,” even Drake fans had to agree that their man was cooked.

Even worse, they started playing “Not Like Us” and “Euphoria” on the radio. That’s how you know you’ve lost a rap battle: they play one person’s songs on repeat but never spin yours. And these were serious plays. Serious enough that “Not Like Us” debuted at No. 1 on the Hot 100 and “Euphoria” climbed to No. 3. Two songs of the summer? Sabrina Carpenter and Kendrick Lamar behavior — our short stars!

And if that weren’t enough, “Not Like Us” might even win a Grammy. When TMZ asked Recording Academy CEO Harvey Mason Jr. about the track, the music mogul said: “That’s a relevant record that’s impacting on so many levels. So much creativity and talent.”

All summer, I’ve been saying that if I were
Olivia Rodrigo, I’d be sick seeing the girl who stole my boyfriend top the charts with the most infectious songs of the summer (Sabrina supremacy … hope Olivia gets her driver’s license or whatever that song was about). Similarly, if I were Drake, I’d be ill at the thought that a song so scathing was doing numbers on the charts. Especially since Drake is used to sitting pretty at No.1 in the summer. Sorry, man, not this year.

The significance of Kendrick’s Pop Out show

We’ve established that Kendrick Lamar is the most petty person that ever exists. So it should have been no surprise when he announced a show in Los Angeles on Juneteenth. To double down on the fact that, despite Drake’s claims, he does get love from his city, he dedicated the night to the West Coast by bringing out, you guessed it, his friends.

With the Pop Out concert, Lamar proved that the feud wasn’t just about taking personal shots, it was about territories. Teams. Friends. And the love you get from your city. After his status as the definitive West Coast rapper was challenged and his ties to his city were questioned, Kendrick Lamar brought out not just West Coast artists but also united members from rival gangs on stage. It was an incredible show of unity and the power of culture on Juneteenth. But imagine being Drake, and people are literally ending beef just to dance on your grave? And to make matters worse, it’s streamed live online for the world to see?

The show — and the rap beef in general — was also about proving how embedded in Black culture Kendrick is, as opposed to Drake, according to his claims. It was ultimately about the difference between pop versus rap. Pop, where Drake falls, according to Kendrick, is about individuality and topping charts. That’s why all of Drake’s shots were about making hits and having a lot of fans. Kendrick even let him have his flowers for that on “Euphoria,” saying: “I like Drake with the melodies, I don’t like Drake when he act tough.” Hop-hop, as Kendrick demonstrated, is about the culture. “This ain’t been about critics, not about gimmicks, not about who the greatest,” he continues.

And Kenny is not the only person in the hop-hop community who feels that way. In January, Yasiin Bey — the rapper formerly known as Mos Def — called Drake a pop artist, not a hip-hop artist. In later statements, he clarified his critique but didn’t retract it, saying: “I require more of myself and others than just talent or charm or charisma — particularly in times of urgent crisis.” As a rapper who was prominent during the 90s and early 2000s, Bey sees the artform as connective, capable of having an impact outside of a club or Target shopping aisle. “What I would like to see, in terms of creators or creative people in the world as it relates to our culture, is for people to connect with us beyond the jukebox or the dance floor.”

Kendrick’s impact has always been felt in his music. From showcasing the realities of life in Compton in
Section.80 to analyzing the cultural impact of gang violence in good kid, m.A.A.d city, and talking about Black culture in To Pimp A Butterfly, his music, videos, and performances are always reflective of Black culture and life. The Pop-Out Show showed he walked the walk, too.

Until it didn’t.

The only flaw of Kendrick’s Pop Out show: Why Dr. Dre complicates Kendrick’s legacy

There are two main headlines from The Pop Out: Ken & Friends show. The first was how Kendrick broke the record for how many times he played the same song in succession. To close the show, he played “Not Like Us” not once, not twice, but FIVE times in a row. He’s petty! He’s a hater!

During the course of the show, and including during the encores, he also brought out West Coast artists to show his connection to his city. The surprise guest list included: YG, Tyler, The Creator, Roddy Ricch, Jay Rock, Ab-Soul, Ty Dolla $ign, Dom Kennedy, Russell Westbrook, ScHoolboy Q, Steve Lacy, Mustard, and Tommy the Clown.

However, one surprise guest tarnished the legacy and made a hypocrite out of Kendrick. Dr. Dre. Kendrick brought out Dr. Dre to perform one of his songs. Introducing Dre, he said: “It’s only right that we start from day one, you know? So where would we be without our legends?”

However, although Dre was a fixture in 90s California rap, his legacy has become problematic over the last few decades. Dr. Dre has been accused by multiple women of physical assault, from writer Dee Barnes in 1991 to singer Michel’le, who was in an abusive relationship with Dre between 1990-1996. This is extra ironic because Kendrick uses a sample from Michel’le in “Like That,” but is still platforming her abuser? Rightfully, critics have pointed out this hypocrisy in the wake of spending all that time on his diss tracks rapping about the abusers in Drake’s circle.

Bringing out Dre complicated the entire message of the Pop Out. Does solidarity only exist for Black men? Does calling out abuse only matter when it’s to knock someone down a peg — not to actually hold anyone accountable or get justice? At the end of the day, what good is a community gathering that celebrates Black culture when it’s still invested in some of the same toxic protections of misogynoir?

While I’ll still be playing “Not Like Us” for what it stands for, I will continue to hope that Kendrick takes his own words to heart so I can more wholly celebrate his victory.