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Tag: Entrepreneurs

  • Live Q&A: The Producers of ‘Start Up’ Explain How to Get Your Business on TV

    Live Q&A: The Producers of ‘Start Up’ Explain How to Get Your Business on TV

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    EntrepreneurTV docuseries Start Up tells the inspiring stories of entrepreneurs who dared to go their own way, overcame obstacles, and launched their dream businesses.

    In this live Q&A, the Emmy-nominated host and writer of the show, Gary Bredow, and award-winning producer Jenny Feterovich will discuss what they look for when searching for people and businesses to feature on the series, as well as give tips to anyone hoping to make their own documentary series or feature. Whether you are hoping to be in front of the camera or behind it, this is not to be missed!

    Where can I watch?

    Watch and stream: YouTube, LinkedIn and Twitter

    You can watch on your phone, tablet or computer.

    What time does it start?

    Time: Friday, 2/10 at 1:30p ET

    Why should I watch?

    The Emmy-nominated creators will be sharing incredible insights for anyone who dreams of having their business featured on TV, or anyone who dreams about making powerful films and videos. None of this is easy, and these battle-tested creators will share the ups and downs they’ve personally experienced to help you on your journey.

    Related: Watch Co-Founder of Netflix Marc Randolph’s Latest Success Webinar

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    Entrepreneur Staff

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  • How to Build a Radically Authentic Personal Brand

    How to Build a Radically Authentic Personal Brand

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    Opinions expressed by Entrepreneur contributors are their own.

    Fake it till you make it? Terrible advice when it comes to building your personal brand!

    There is a misconception that personal branding is all about crafting a curated image of ourselves, and it is a misconception that needs to be passionately refuted. So many clients come to us asking for exactly that, only to find out that our core value at Brand of a Leader is: radical authenticity. We believe in the undeniable power that stems from embracing your individuality, whatever it may be, instead of trying to channel a disconnected-from-reality image of yourself.

    This misconception is certainly not unfounded. When we think of social media, we think of filters, facades and exercises in image crafting. This is indeed all part of the Instagram “lifestyle influencer culture.” Yet, to us as thought or opinion leaders, it must bear no relevance whatsoever. Let me prove this to you. Think of a business leader, entrepreneur or politician you love or loathe. Really think of them. What is the one thing they have in common? I would argue that they are all — for better or for worse — unapologetically real.

    Related: 5 Ways to Build a Powerful Personal Brand

    The ROI of authenticity is undeniable: authenticity implies being honest about our values, our beliefs and our actions. In turn, this builds trust, which is a core priority of all inspiring leaders. A 2020 survey by Salesforce found that 92% of customers consider trust to be the single most important factor when deciding whether to do business with a company, echoing the 2019 study by Accenture that found that 81% of consumers would switch to a more trustworthy brand. And yet, trust in CEOs is at an all-time low, with a 2020 Edelman Trust Barometer study indicating that only 37% of people trust their CEOs to do what is right (a drop from 49% the year prior!) and a 2020 PwC study showing CEO distrust among 63% of respondents. Shocking numbers — but an opportunity for us as founder CEOs to build trust vis-à-vis our radically authentic brands.

    This should also come as welcome news to introverted leaders. I work with many introverts who hesitate about building a personal brand because they fear being molded into a louder version of themselves, incongruent with reality. I debunk the myth of having to be an extrovert in order to build a personal brand in my previous article.

    So, how do we do it? How do we build a radically authentic personal brand? Let me share with you the five-step process:

    Step 1: Self-awareness

    Go through a process of deep discovery to understand who you really are. We cannot be deeply authentic without developing deep self-awareness first. At Brand of a Leader, we take clients through a journey of introspection that has them reflect on their entire life journey and all of its most significant moments, starting in childhood.

    Step 2: Define your values

    Knowing our core values is a crucial step, and I talk about the process of uncovering them here. A radically authentic brand is rooted in clearly stated, unapologetic and crystal-clear core values. Some people build their brand positioning entirely around a compelling core value, often something that aligns with their life’s mission. Even if that is not the route you take, getting crystal clear on your values and incorporating them into your content (bio, social media content, thought leadership pieces, and so forth) will allow you to attract like-minded people on the basis of shared values.

    Related: Why Authenticity Is a Key Ingredient to Entrepreneurial Success, and How to Make Sure You Have It

    Step 3: Get feedback

    Validate your core values and the key components of your radically authentic personal brand with those who know you the best. It can be daunting to get radically authentic feedback, but it is immensely helpful. Want it to get truly real? Ask people to submit their replies anonymously. Use a free online survey tool; punch in the questions, and share the link with your network. When people don’t fear hurting our feelings and are able to express themselves freely, the level of honesty tends to follow. And yes, feedback can sometimes hurt, but it is a price worth paying for insight and clarity.

    Step 4: Self-acceptance

    In the words of the wildly inspiring Brene Brown, “authenticity is the daily practice of letting go of who we think we’re supposed to be and embracing who we are.” A daily practice. Drown out the external noise, what your business dictates your brand should be, the market gaps you observe and what works or doesn’t work for someone else. Embracing who we truly are at this exact moment is not only liberating but also imperative on the journey of building a radically authentic brand.

    Step 5: The right platforms

    When the brand is clear, the next step is to market it. I often see people looking at others and emulating their marketing plans. Instead, I recommend that you choose the platform(s) that feel the most authentic to you: If everybody else is taking TikTok by storm, and yet you feel like a complete phony when you are on it, then it is not the right marketing vehicle for you. If the world is telling you that long-form writing is dead, and yet you feel the most “yourself” when you express yourself through an artfully woven-together net of words, then drown out the noise and dominate a blogging platform.

    One of the biggest fears we have about being radically authentic is that we will be disliked, judged or receive hatred online. And this is true — deeply authentic brands are meant to repel the misaligned. And yet, they are also wired to magnetically attract a deeply loyal and connected following. This translates into raving fans, among employees, customers and those we end up inspiring along the way.

    Related: The Most Powerful Thing You Can Do Is Be Yourself

    In conclusion, personal branding is not about creating a curated image of yourself, but about embracing your individuality and being unapologetically authentic. Trust is a crucial priority for all inspiring leaders, and authenticity is the key to building trust. By following the five-step journey of building a radically authentic brand, you can attract like-minded people and build trust with your customers. As the wise words of Ralph Waldo Emerson state, “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” So, don’t fake it till you make it — be true to yourself, and watch your brand shine brighter than the sun.

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    Marina Byezhanova

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  • Leaders: Stop Micromanaging and Do This Instead

    Leaders: Stop Micromanaging and Do This Instead

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    Opinions expressed by Entrepreneur contributors are their own.

    One of the most common complaints of entrepreneurs is, “I’m doing everything and can’t get it all done!” I’ve been there, and I know just how easy it is to take everything on yourself until you end up completely overwhelmed.

    But there’s no glory in being an entrepreneurial martyr, and certainly no business sense in it either. It’s time for entrepreneurs to stop thinking it’s their job to pile on the hats, despite the costs. Here’s what to do instead.

    Related: 8 Secrets to Success in Business

    Prioritize to protect your brand

    As a business owner, there are certain things you and you alone should own. Namely, the big-picture tasks of setting your company’s vision and protecting your brand. This has always been hugely important to me, to the extent that some might say I’m territorial about it. But you have to be.

    You created your brand, and you know it better than anyone else. You know what products or services will align with your mission and vision and what could threaten what you’re trying to build. As the business owner, you might choose to retain ownership over partnerships. This way, you ensure any partners you engage with have the same commitment to quality you do so that joining forces with them will strengthen your brand rather than weaken it.

    Related: 5 Ways Your Business Can Protect Its Online Brand

    Hire for your weaknesses

    To stop taking responsibility for every single part of your business, you need a team to support you. What is the best way to create one? Don’t hire to replace yourself; hire for your weaknesses. In other words, don’t hire people like you who share similar strengths. Hire folks with wildly different skill sets and even opposing perspectives, so you can have a robust team that fills all your gaps.

    If you’re unsure of your strengths and weaknesses, it’s worth taking the time to figure them out. First, consider what areas of the business only you can handle. Maybe it’s strategic planning, forming strong vendor relationships or managing production. Also, think about the parts of the business you enjoy. Your strengths won’t always magically line up with the fun parts of entrepreneurship, but there’s a good chance the areas where you naturally excel are also the areas you’re drawn toward.

    Next, consider where you’ve had hiccups in your business. Even if you’re a young company, the odds are that you’ve encountered friction at least a few times. Was it when you tried to handle customer service? Did you flub a technical matter? Being honest in conducting a self-assessment will help you determine the exact types of people you need most.

    Related: 4 Reasons Why You Should Always be Hiring for Your Business

    Trust your team

    This will help you create a more functional business and prioritize properly to protect your brand. Of course, there’s one major caveat: none of this will work if you insist on micromanaging. You have to have enough trust in your team to give them the autonomy to execute their roles.

    As a business owner, you shouldn’t be the one stepping in to comment about the color of a banner ad in a newsletter or weighing in on email copy (unless graphic design and marketing are your strengths). The little things should be left to the people you hired to own them. If you can’t trust them to make decisions, you need to hire new people or do the hard work required to relinquish control.

    Wearing all the hats as an entrepreneur is unsustainable and not in your business’s best interest. It results in burnout and pulls you away from the areas where you contribute the most. By prioritizing, hiring for your weaknesses and trusting your team, you’ll go much further and faster.

    Related: What Happens When You Empower Employees Instead of Micromanage Them?

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    Clate Mask

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  • 60 Second Business Tips: Set and Achieve Your Marketing Goals

    60 Second Business Tips: Set and Achieve Your Marketing Goals

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    As an entrepreneur, you know how important marketing is to your business. But the task at hand can be overwhelming, leading to disjointed efforts.

    It doesn’t have to be that way, says business development consultant and Entrepreneur magazine writer Terry Rice. In the above video, Rice outlines the Objective First Framework to help keep you on track and deliver the desired results.

    It all starts with your objective. What is your goal for the campaign? You want be very specific with this, so maybe it’s getting leads for your newsletter. And then beyond that, you want to have a numeric value. How many leads? And lastly, a time period.

    Know your KPIs. Your key performance indicators are the metrics that you know how well you’re achieving your objective. Cost per lead would be a KPI. You want to pay as little as possible per lead.

    Bring on the tactics. This is the fun part. How do you convince your audience to take the action aligned with your objective? This is where you get to be creative with the messaging you’re putting out there and the video you’re creating. After that, execute the campaign.

    Optimization. Look at your campaigns and segmenting. See where you’re getting the lowest cost per lead, and spend as much time and energy in those segments.

    Related: 60-Second Tip on Getting More Productive

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    Entrepreneur Staff

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  • How Every Company Can Enter the Billion-Dollar Space Economy

    How Every Company Can Enter the Billion-Dollar Space Economy

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    Opinions expressed by Entrepreneur contributors are their own.

    We are living through a new era of space activity, and the evidence is all around us. From striking images of private sector rocket launches to new satellite and data capabilities to the innovative tools that will permit lunar exploration, the space industry is more vibrant and ripe with opportunity than ever before — and this is true not just for “space companies,” whose primary business is space activity, services and tools, but for every company.

    This may at first seem counterintuitive. The current space economy is valued at $469 billion, according to The Space Report, and is expected to top $639 billion by 2026. This growing economy is fueled by thousands of businesses large and small worldwide, and many of these companies are not space-specific. Instead, they are “space adjacent,” which means their products and services have applications in the space industry, as well as in other sectors, like high-precision manufacturing, data science and artificial intelligence, and life sciences and biology.

    In this era of dynamic growth in the space market, the challenge for entrepreneurs is to answer:

    1. Is their enterprise space adjacent or could it be changed to become space adjacent?
    2. What is the space market demanding and what could the company offer?
    3. How does the business leader or entrepreneur identify and access opportunities that require fundamentally innovative applications for space?

    There is not one route or strategy that will lead a space-adjacent company into the space economy. The approach that best fits the existing business model isn’t necessarily defined by the entrepreneur or business leader. Yet, there are best practices and signposts along the way that can facilitate entrance. With that in mind, here are four steps to consider when seeking opportunities in the global space economy.

    Related: Entrepreneurs in Space: Musk Shouldn’t Have Mars All to Himself

    1. Start local

    As with any business endeavor, opportunity requires connections and collaboration. Wherever the business is located geographically (potential in more than one location), survey the area for organizations or businesses that are already engaged in the space economy.

    This does not necessarily mean seeking out a rocket launch provider. Instead, consult with large manufacturers who may be selling technology components to civil or commercial space organizations. Engage with regional military installations, where there are sure to be space-engaged professionals who can help elucidate market opportunities and facilitate introductions. Look for local chamber of commerce events related to space and explore industry groups and academic institutions that may offer space-focused seminars and forums. Ultimately, only the entrepreneur or business leader will be able to precisely identify local space stakeholders. Step one is to find them and grow from there.

    2. Seek new applications for existing IP

    When we think of space products and activities, some might imagine breakthrough technologies invented in government-run labs whose applications begin and end in space. This is incorrect. In fact, while some space technologies are entirely novel (e.g. scientific instruments for biological experiments in microgravity), many are simply the reapplication of space tools and services devised for use on Earth.

    To wit, entrepreneurs and businesses may already have intellectual property that, with some adjustments, could be sold to companies engaged in space activities. If you are engaged in textiles, do you hold a patent on an innovative material whose properties may be useful in space operations? If your business is in the food and beverage industry, could you cater to the local space operations on Earth or even adapt your product for consumption in space? In industrial construction, artificial intelligence, raw materials sourcing, supply chain optimization, the list of industries where existing products could be used in space is unending. When seeking space economy access, entrepreneurs should look to existing IP and consult with their growing network of space industry contacts.

    Related: Space Stories: A Startup Made of Artists, Scientists, and Ex-Government Officials

    3. Convert data to opportunity

    The space-to-Earth market accounts for most of the space economy. Put another way, the enormous data flows pouring in from satellites and other space-based assets are the currently dominant area for financial return. Entrepreneurs and businesses in the data science fields can find eager customers seeking insights and services derived from this data. This can include markets for Earth observation, climate monitoring, logistics and transportation, agriculture, water management, public health and many other industries. In this, space adjacency is defined by the capacity to process and compute data streamed from space and sell the resulting insights to markets here on Earth.

    For example, an incisive understanding of water levels and drought in a geographic region could be highly valuable to water utilities, local governments and agricultural businesses. The task for entrepreneurs and businesses is to consider how to access space-derived datasets, consider their data science capabilities and look to the marketplace for the intersection between space adjacency, data insights and on-Earth demand.

    4. Check for patents in the public domain

    Space activity is valuable in part because the tools and technology needed to operate in space often have important applications on Earth. In the United States, NASA offers a Technology Transfer Program and a database of thousands of its expired patents that are available for unrestricted commercial use. The European Space Agency also offers a technology transfer process. These and other space agencies already did costly, innovative work to create something new. Dig through these databases, consider your capabilities and identify patents you can use to bring new products to market.

    We are still only at the beginning of a new era of space access and exploration, and analysts expect the global space economy will reach $1 trillion in the coming years. Entrepreneurs and business leaders who begin probing the space domain for opportunity today will not only open new revenue streams and invigorate innovation. They will also capitalize on first-mover advantages and position their organizations to lead as the space market grows.

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    Kelli Kedis Ogborn

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  • 2 Key Steps to Improve Both Yourself and Your Business

    2 Key Steps to Improve Both Yourself and Your Business

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    Opinions expressed by Entrepreneur contributors are their own.

    Understanding yourself and your demons is what separates average entrepreneurs from great ones. The ability of a business owner to look inward and not only understand their abilities but also focus on ways they can improve those abilities and curtail their weaknesses is a key factor to success, no matter what industry they’re in. As an entrepreneur, you can approach personal development in several ways. Here are two that I focus on to make myself a better husband and leader in business:

    Accept your shortcomings

    The first step in accepting your shortcomings is to acknowledge that you have them. It can be one of the most difficult parts of the process, but it’s the foundation for all forms of personal growth. Accepting your shortcomings and weaknesses takes a high level of self-awareness, which is critical for entrepreneurs.

    You need to ask yourself: Am I living up to all of the potential that I have within me? If the answer is no, it’s your responsibility to reflect on the causes of your shortcomings and why you’re not maximizing the potential that you know you have. Are your shortcomings due to a lack of discipline? Are they the result of a negative habit? A lack of self-esteem? Fear of failure?

    Once you identify the root causes, develop a plan to address your shortcomings. Don’t be afraid to push yourself. This could involve setting goals, seeking training or education, and committing yourself to consistent habits that you know will lead you to success. It’s big, it’s scary, and it’s challenging, but it’s going to force you to grow, and in turn, your business will as well.

    Overcoming shortcomings will serve as milestones on the road to reaching a better version of yourself. You won’t know what you’re capable of unless you’ve gone up against a giant obstacle and won. When you face your demons and win, you send a clear message to yourself: I am a badass, and I can overcome obstacles that are in the way of reaching my goal.

    When you’re feeling down, you have reference points to anchor your self-worth to. You’ve overcome struggles in the past, so you know you can overcome the current one. You find validation within yourself. You stop seeking external validation because you’ve already proven to yourself that you’ve got what it takes. When you become good enough for yourself, you stop caring what other people think.

    I’ve been up against these giants for nearly my entire life, from being addicted to heroin at age 18 to running 37 miles on my 37th birthday. Each time I’ve faced one of these big, hairy audacious goals and won, I’ve been more confident and capable as a businessman, leader, friend, husband and father.

    As much as you might feel that your shortcomings hold you back, once you overcome them, they differentiate you as an entrepreneur. Accepting your shortcomings, adjusting and moving forward is the exact same process you will face as an entrepreneur in growing your business to the best possible version it can be.

    The more you practice this in your business, the more it provides you with more tools in your belt for the next challenge you face as an entrepreneur. If you have a pulse, it means that you’re going to face struggles in this life. The same goes for a business. There will always be new obstacles to face and new challenges to overcome, but accepting the shortcomings of yourself and your business and moving forward is what will lead you to be a formidable competitor in any industry.

    Refine yourself constantly and consistently

    Your job in personal development is never over. Frequently, people become content with where they’re at when they’re comfortable, and they stop pushing themselves to grow. When they end up in this position, it means they’re no longer showing up for themselves and who they care for. There are endless ways you can continue to work on yourself, but here are a few key suggestions:

    Manage your time effectively. Learning effective time management in your personal life is going to be one of the greatest skills you will learn as an entrepreneur. Time management forces you to analyze critical tasks and establish clear priorities. Identify your most important tasks, and focus on those first. Get to the root of why you’re procrastinating. Identify what that habit is all about.

    Create a schedule, avoid distractions, and know when to delegate tasks when other people can take on the workload, letting you focus on the most critical tasks in your life. All other elements of personal development depend on managing your time and developing habits of success.

    Take care of yourself mentally and physically. The road to being a successful business owner is going to be full of struggle. It’s tough, and it’s taxing. It’s also what weeds out those who can endure from the people who can’t. If you are going to perform your best as an entrepreneur — as a leader within your business — you need to make sure you’re paying your necessary dues by taking care of yourself mentally and physically. Set aside time in your schedule to make sure you’re showing up for yourself, moving your body and recharging in the ways you find rewarding.

    Commit to learning 24/7. Constantly seek to expand your knowledge. Read a book. Listen to a podcast. Look for mentors and educational resources. There are endless online resources and courses that can teach you valuable skills and knowledge, but it’s up to you to make sure you’re carving time out of your day to commit to learning. If you’re starting entrepreneurship and you don’t have the capital to spend on courses, there are tons of free resources on YouTube and podcasts with valuable information.

    This will help you learn from others who’ve both succeeded and failed, not only in entrepreneurship but in every other aspect of life that is relevant to you. Committing to expanding your knowledge also helps you stay informed on the latest developments in your field, which helps you stay ahead of the competition. If you want to come equipped with the right tools and skills as an entrepreneur, you have to make learning a priority.

    Personal development is about staying uncomfortable, becoming comfortable with what’s unfamiliar, and honoring yourself. Ask yourself every day: What am I doing to create a new ceiling for myself and raise the floor of what I once was? Make intentional decisions to continually raise the ceiling of what’s possible for you. You’ll learn to adapt to change, and your business will grow with you. If you focus on facing the demons that currently control your habits and overcome them, it’s inevitable that you’ll witness endless growth within yourself and your business.

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    Trevor Cowley

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  • How One Entrepreneur Turned $40 Into $4 Million in Revenue

    How One Entrepreneur Turned $40 Into $4 Million in Revenue

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    • Tori Dunlap started her financial-advice blog with $40 and grew it to $4 million in revenue last year.
    • Today she teaches customers how to invest, save money, and build startups of their own.
    • She shares the most important investments for any business owner and what founders should avoid.

    This article originally appeared on Business Insider.

    Tori Dunlap started her business as side hustle in 2016 with just $40. Last year, her business booked $4 million in revenue.

    Dunlap has scaled the multimedia platform Her First $100K to also include a podcast, book, and more than 2 million social-media followers. Through her financial-advice platform, Dunlap shares her guidance for investing, saving money, and building a business.

    In a conversation with Insider, Dunlap shared the most important business investments she’s made and what founders should avoid. This is an as-told-to story based on an interview with Dunlap. It has been edited for length and clarity.

    Run a lean team, until you don’t have to

    I started the business with very little money, just $20 for the website and $20 for the domain. That low startup cost was crucial for the business, especially because it was a side hustle at first.

    Sometimes new founders try to take on too many expenses at once, which can drain your finances. Whether it’s purchasing brand-new equipment to launch or investing in too many ads before the business concept is proven, founders should keep it as lean as possible until their business is earning money.

    Most of my investments were in the form of time and energy for the first few years.

    People are the most important investment

    While I started the business on my own, outsourcing tasks and bringing people onto the team was the best investment I ever made. In fact, the moment I could outsource, I did: I hired my first freelancer when the blog was still a side hustle.

    They only worked around five hours a week and I couldn’t pay them much because the business wasn’t making a ton of money. But if I wanted it to grow beyond a side gig, I knew I needed the help.

    The first tasks I outsourced were email marketing, graphic design, Instagram posting, and calendar management. I realized that anything I didn’t have to physically be there for could be outsourced to save time and energy.

    I get a lot of messages from other entrepreneurs asking how I was able to trust others to help me build my business. There are great people out there with many different skills and strengths, so I relinquished control because I realized I couldn’t do everything alone.

    If you can afford to hire somebody and you don’t, you’re actively holding your business back.

    Investing in trends can be a waste of money

    Dunlap invested in her podcast after her audience showed interest. Courtesy of Dunlap

    Founders should remember their core business goals when making any financial decisions or investments. Decide your own priorities and determine your finances that way.

    I often see founders taking on too many expensive new ventures. For instance, it’s very tempting to go all in on creative projects, like a podcast or a YouTube show. But make sure that whatever you’re investing in will actually help you achieve those core goals.

    It can be a waste of money if you’re paying for something just because other business owners do.

    So many people want to be entrepreneurs because they look up to other founders online. Social media can make it seem like you need to buy the latest equipment, tools, or products or invest in new branding or expensive marketing tactics. But founders should take a look at their books and determine if any money is being spent just to keep up with a trend or someone else’s business model.

    Instead, think about the long-term effects of how that new venture or product will make you money in return.

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    Alexandra York

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  • This 35-year-old mom built a side hustle that brings in $230,000/month in passive income: ‘I work just 4 hours a day’

    This 35-year-old mom built a side hustle that brings in $230,000/month in passive income: ‘I work just 4 hours a day’

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    In 2008, I started a photography side hustle from my dorm room. My goal was to become a professional photographer. It wasn’t easy, especially at the height of the recession, but I’m glad I never gave up.

    Today, at 35, I’m a self-made millionaire and run a wedding photography and education business, Katelyn James Photography. With my husband Michael, who joined as Chief Financial Officer in 2013, we’ve helped more than 100,000 people learn about photography.

    In 2022, we brought in $240,000 a month in revenue — 80% of which I put back into the business. Roughly $230,000 of our monthly revenue was passive income from online courses and training materials.

    I now work just four hours a day and shoot about four weddings a year.

    From $750 to $160,000 in one day

    In the first year of my side hustle, I was a full-time college student, but I still worked 40 or more hours a week.

    My rates started low: $750 for six hours of photographing and editing. As my skills improved, I started charging more. And by 2013, I was earning six figures.

    I was lucky to have a great mentor, Jasmine Star, who photographed my own wedding. I also took some online courses, attended workshops, and took on projects for free to build my portfolio.

    But there wasn’t a lot of affordable photography training out there, so I started sharing tips on my blog. About eight years in, I realized online photography education could be a scalable business.

    Through word of mouth and a consistent social media presence, I grew an email list of 7,600 photographers who wanted to learn from me. All the while, I developed outlines, designed a workbook via Adobe InDesign, and recorded and edited course content with help from a videographer friend.

    The majority of Katelyn’s income is from photography courses and training materials.

    Photo: Abby Grace Branding

    In November 2015, Michael and I launched our first online training program to teach photographers how to edit and streamline their workflow. The course cost $397, a price point that was far more accessible than a semester’s worth of college photography classes.

    Our goal was $15,000 in total sales. But the first day, because of the trust we built with our customers over time, we made over $160,000.

    Bridging the photography knowledge gap

    The success of my first course showed me that it was more valuable to make photography education accessible, rather than just shooting weddings and continuously increasing prices.

    We’ve created over a dozen downloadable courses, e-books and templates for various photography skills. Our resources are inspired by questions asked by our online community of over 70,000 people, and cover topics like posing couples and natural light photography.

    We also have a membership product, KJ All Access. For $29 per month, photographers of all experience levels get to follow me as I shoot events and handle all sorts of unpredictable situations — like wedding dresses getting covered in mud or weather delays.

    New videos are shot by my videographer, edited by me, and released each month. Members also have access to a library of past videos.

    Our goal is to change people’s lives

    I love my job. Being in complete control of our schedule has allowed my husband and I to spend more time with our three kids, and to pursue projects we’re excited about.

    This year, we co-founded a school geared towards entrepreneurial families called Acton Academy West End. We focus on equipping children ages five to eight with the tools to find their unique passions through hands-on activities.

    Whether we’re creating tools that teach photographers how to build a career that supports their family, capturing wedding moments, recording podcasts, or just simply sharing the ups and downs of our everyday life on social media, we want our life and our business to change lives.

    Katelyn Alsop is a business coach and founder of Katelyn James Photography. Over 100,000 students around the world have used her platforms to learn about photography and entrepreneurship. She is also the co-founder of Acton Academy West End. Follow her on Facebook, Instagram and YouTube.

    Don’t miss:

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  • 3 Expert-Backed Strategies for Facing Fear

    3 Expert-Backed Strategies for Facing Fear

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    Opinions expressed by Entrepreneur contributors are their own.

    Comedian Jim Carrey might not seem like an expert in facing fears as an entrepreneur, especially since many of us associate his corporate experience with losing a fight to a ballpoint pen in the 1997 film Liar, Liar. But in 2014, he delivered a commencement speech to the graduates of Iowa’s Maharishi International University, and he had some surprisingly sage words.

    “So many of us choose our path out of fear disguised as practicality,” he said. “What we really want seems impossibly out of reach and ridiculous to expect.” But fear, he says, isn’t so much about practicality as it is about focusing on worst-case scenarios. He goes on:

    “My father could have been a great comedian, but he didn’t believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job, and our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don’t want, so you might as well take a chance on doing what you love.”

    Being an entrepreneur is inherently risky. But the usual risks have magnified in recent years given the uncertainty of the economy in the wake of Covid, the new challenges of managing remote or hybrid teams, and even unrest and conflict abroad. Here’s how to keep moving forward, even in these trying times.

    Related: These Are the Thinking Habits Most Likely to Destroy Your Life, According to a Therapist

    No action is still action

    It might seem as though staying still will somehow protect you, like a deer that freezes when it hears human footsteps. But as Harvard Business Review‘s Sabina Nawaz points out, “not making a choice is, in itself, a choice.”

    Rather than trying to shrink from decision-making, Nawaz suggests starting small. “Instead of ignoring the requests to make a decision, assign resources or launch a project, identify one next step to get moving. For example, you can poll half a dozen customers about how they use your product to further inform the path forward,” she writes.

    Changes, whether they’re within your business or the economy as a whole, will happen with or without your consent. Trust yourself to make decisions with confidence, and do the best with the resources you have. Remind yourself of all the obstacles you’ve overcome and the challenges you’ve confronted head-on to get to where you are. What tools did you use in those moments? What skills did you develop as a result? Keep those times in mind, and remember that you’re more resilient than you think.

    Related: 5 Fears All Entrepreneurs Face (and How to Conquer Them)

    Silence the noise

    In 2020, I fell into a trap that consumed many of us: Doomscrolling. The constant assault of bad news and scary statistics took its toll on my mental health, and I found my sleep and appetite were out of whack.

    When we’re afraid of something, it’s often easier to give in to distractions or worse, validate those fears with information we find online. But spiraling doesn’t fix whatever it is we’re afraid of; in fact, it makes it worse.

    Instead of hunting for evidence to support your fears, turn down the noise and focus on your actual concerns. Nawaz suggests naming the “perceived nemesis you’re avoiding,” and then creating a spreadsheet with three columns: Worst-case scenarios, the current situation and the ideal outcome. Note down what would need to happen for each possibility to occur. Mapping out the route to these outcomes may help you discover that the worst-case scenario really isn’t all that bad, or it can be avoided with a shift in direction.

    At the same time, it’s also helpful to limit the amount of negativity you’re subjecting yourself to. After I started restricting my news consumption to just 15 or 20 minutes daily, I found myself feeling less anxious and more able to run my company with a clear mind.

    Related: Why Many Entrepreneurs Fear Success — and How They Can Overcome It

    Get in touch with your emotions

    Being an entrepreneur requires a high degree of emotional intelligence — and part of that involves understanding how your feelings are influencing your behavior. For instance, if everything you do suddenly seems terrible, take a step back. Is it actually terrible? Is everything really going to fail? Or is this less about reality and more about your mindset?

    The good news is that emotional self-awareness can be learned. One method I’ve found helpful is practicing mindfulness. When I feel anxiety clouding my judgment, I like to use a method called RAIN, which meditation teacher Tara Brach talks about in her book Radical Compassion:

    • Recognize the fear when it comes up. Is it related to work, or home?
    • Allow it to coexist within you. Sit with the fear, rather than trying to fix, control or judge it.
    • Investigate it. Focus on your body, and try to pinpoint the origin of the fear.
    • Nurture the feeling. “You might just put your hand on your heart and offer a kind or soothing message to yourself,” Back advises. “You can say to the fear, ‘Thank you for trying to protect me; it’s okay.’”

    The urge to be risk-averse makes sense. As Brach points out, fear is your mind’s way of trying to protect you. But for most of us in the modern age, fear is more existential than it was when our brains evolved. In some cases, fear is a good thing: It keeps us on our toes; it can motivate us to do our best work. The key is learning to use it to your advantage, rather than paralyze you.

    Related: 7 Deadly Misconceptions About Entrepreneurship and Starting a Business

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    Aytekin Tank

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  • What’s on Entrepreneur TV This Week

    What’s on Entrepreneur TV This Week

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    Entrepreneur TV’s original programming is built to inspire, inform and fire up the minds of people like you who are on a mission to launch and grow their dream businesses. Watch new docu-series and insightful interviews streaming now on Entrepreneur, Galaxy TV, FreeCast, and Plex.

    This week be sure to watch episodes of:

    Start Up (Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday)

    This week’s featured show!

    START UP offers its viewers an up-close and personal look into the world of the modern American entrepreneur.

    Episode 401: Gary and the crew head to Seattle, Washington, to talk with a farm-to-table restaurant with rave reviews. Then they head to Ann Arbor, Michigan, to speak with an online lawn service and mobile app.

    Episode 402: Gary and the crew head to Portland, Oregon, to talk with a tour company of Portland’s finest microbreweries. Then they head to Detroit, Michigan, to speak to a unique outdoor advertising company.

    Episode 505: Gary and the crew meet with the owner of a virtual reality company that created the Virtuix Omni(TM) motion platform. Then they head to Las Vegas, Nevada, to meet with the owners of a design-minded toy store with a wide selection of oddities and classics.

    Episode 506: Gary and the crew meet with the owner of a premier camel ride and Segway tour experience. Then they head over to Phoenix, Arizona, to meet with the owner of a business specializing in high-end concrete home furnishings.

    Habits and Hustle (Sunday, Tuesday, Thursday, Saturday)

    HABITS AND HUSTLE host Jennifer Cohen brings thought leaders and notable game-changers into thought-provoking conversations identifying effective techniques and ideas to help listeners level up their physical and mental capabilities.

    Episode 135: Dr. Breus is The Sleep Doctor, a Clinical Psychologist, and a Clinical Advisory Board Member of The Dr. Oz Show. He discusses the improved cognitive abilities, health, and wellness you’d expect, but also those you might not expect: improved reception to flu shots, reconnecting and bettering your romantic and more intimate relationships, when to best hack your boss’s genetic sleep schedule to pick the best time to ask for a raise.

    Mindvalley Talks (Sunday, Tuesday, Thursday, Saturday)

    MINDVALLEY TALKS brings you the best personal growth video content from the most brilliant minds on the planet.

    Episode 101: Founder of Mindvalley, Vishen Lakhiani, shares the moments in his life where personal growth has helped him achieve personal and professional success and happiness.

    Chicago CEOs (Sunday, Tuesday, Thursday, Saturday)

    CHICAGO CEOs, have you sit down with Chiacgo’s top CEOs as they discuss what brought them success.

    Episode 101: Sit down with the CEOs of the Chicago Bulls, White Sox, Cubs, personalized video app Cameo, healthy food producer Simple Mills, and the Wintrust Financial Corporation.

    Elevator Pitch (Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday)

    On ENTREPRENEUR ELEVATOR PITCH, entrepreneurs have 60 seconds to pitch a business idea to a boardroom of investors.

    Episode 701: What would you do if you flubbed your introduction during a high-stakes pitch?

    Episode 801: Entrepreneur Elevator Pitch is back! Season 8 kicks off with entrepreneurs building intergenerational wealth through hat sales, building bodies back with foam roller water bottles, and building a new way to co-own vacation homes.

    Episode 804: In this episode, NFL great Brandon Marshall brings a whole new level of competitiveness between the investors. See who scores a deal and who gets benched as entrepreneurs take their shot at business greatness.

    Cooking with Cohen (Monday, Wednesday, Friday)

    COOKING WITH COHEN host Jennifer Cohen has been in the health and fitness world for some time, but she’s never had a cooking show quite like this before.

    Episode 103: Tom Sandoval from Vanderpump Rules is here this week to show us recipes from his new book, Fancy AF Cocktails!

    Mirage (Monday, Wednesday, Friday)

    Featured Film.

    In 1968, at the ripe age of 26, Peter Kalikow was confident he could build a better car than anyone else. He took the money he made in the construction and put it all on the line to take on the automotive establishment.

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    Entrepreneur Staff

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  • If You Want to Give a Great Speech, Avoid These 5 Mistakes

    If You Want to Give a Great Speech, Avoid These 5 Mistakes

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    Before an important speech, we must always ask ourselves what success looks like at the end of our talk. Is it simply presenting facts and not forgetting anything we planned to say or leaving people transformed forever by our words?

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    Farrah Smith

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  • 3 Things To Automate In Your Airbnb To Achieve Passive Income

    3 Things To Automate In Your Airbnb To Achieve Passive Income

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    Opinions expressed by Entrepreneur contributors are their own.

    Automating your Airbnb listing means being hands-free with the business. And this is the first step towards the location freedom you’ve always wanted. Location freedom is having the ability to go anywhere in the world and still earn money despite not being physically present. So when it comes to managing your Airbnb, how do you automate the process, and what strategies do you need to implement?

    Ask any Airbnb host about their goals in the business, and you’ll probably get a standard answer in return, “We all want passive income and location freedom.” And who wouldn’t want to continue earning money wherever they are, right?

    However, operating an Airbnb business is like any other full-time job — you’ll feel excitement and exhaustion during your run. But there’s a bunch of smart hosts who know how to manage their Airbnbs, remove the stress from the equation, and continue enjoying the fruits of their labor. You can be one of them. You can use their strategies and automate these three essential things in your Airbnb listing so you can work ON your business and not in it.

    Related: How To Create 7 Streams of Income for Passive Wealth

    1. Cleaning

    This is probably the most important aspect of running a short-term rental business. However, as vital as it is, you also shouldn’t try to save money by cleaning your property. If your goal is to be truly independent with your business, you need to automate it.

    For this, you can hire a professional cleaning company, or you can hire people you know. And there should be a system for your crew because for your business to be truly automated, it needs a process to follow. For example, your crew needs to be there right after the guests leave at a specific time window (for example, from 10 AM to 3 PM).

    When you put this on autopilot, your team will automatically pick up where the guests left off, clean during the window, and you don’t have to clean the place yourself.

    2. Maintenance

    The next thing you need to automate is maintenance. Hiring a maintenance person will ensure that anything broken will be fixed as soon as possible. This person ideally will work on call, and you should let them know that you have a window and that if there’s ever any handy work that needs to be done, they should do it during that window.

    As for the compensation, it is recommended you pay both your maintenance person and cleaners on a case-by-case or per-project basis.

    3. Communications

    And last but not least, the communications.

    This part of the operations is vital because it will make sure that you’re streamlining the tasks needed to be done and that you’re not doing all the work yourself. For this, you can use Slack, a communication platform that’s easier to manage.

    With proper communication, you must add the owner, the cleaners, the maintenance person and everyone involved in maintaining that property. For example, you can ask your cleaning crew to post pictures of the property after each cleaning. They can also visually inspect the property to see if anything’s missing or needs repairs.

    If there is, you can then tag your maintenance person so they can come over and handle it during the cleaning window. This will make everything easier for you.

    We recommend you do the communications for the first three properties you launch so you can experience it first-hand. Plus, it’s also difficult to delegate communication when you haven’t done it and don’t understand it yourself.

    The most important thing to remember during these operations is that you don’t do the cleaning or the maintenance yourself. Delegate those things or hire somebody else. This way, you’ll be able to start working on the business and not in the business.

    Related: 4 Powerful Tips To Create A Successful Airbnb Business

    Passive income through Airbnb short-term rentals

    As you know, Airbnb is a home-sharing platform where you can list your property so that guests worldwide can book your place for a brief time. But this is more than just a place made for visitors who like comfortable stays. It’s also a good business venture for people looking for passive income.

    So if you own a property, you can launch your listing and use the automation strategies we just shared with you. If you’re a newbie just looking around for tips for getting your Airbnb business started, then you tuck these tricks away for future use.

    Related: How to Start an Airbnb Business Without Owning Property

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    Jorge Contreras

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  • 5 Things All Successful and Profitable Media Productions Need

    5 Things All Successful and Profitable Media Productions Need

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    Opinions expressed by Entrepreneur contributors are their own.

    Great television shows and films have staying power, which means they capture and keep the viewers’ attention and often motivate them to action. For some shows, this could mean tuning in week after week for each new episode.

    For documentary films, it could mean changing a lifestyle or habit to help effect change. Successful media productions have several qualities that help encourage viewership, inspire action and leave viewers satisfied. For the producer, successful productions mean an increase in profit. These essential qualities cross genres, locations, production lengths and much more.

    A structure to fit the genre

    There are various ways to develop a storyline, but certain expectations exist for particular genres. Many television shows follow the three-act structure that tends to define literary works. The beginning, the middle and the end divide a storyline across an individual segment and an entire series. The characters, settings and plot unfold differently through these periods, giving the viewer a way to follow the show without getting lost.

    It’s also important to remember how the audience will watch the production. Productions developed for television must account for commercial breaks or other interruptions, such as programming changes. Building up tension with dramatic elements or omitted information can keep viewers engaged with the show and keep them from changing channels during a commercial. In a film, think about where to insert some comic relief or how to bring an audience down from an intense moment of action.

    Related: 10 Ways Producing Television Taught Me to Succeed

    A clear but unique point of view

    For a production to receive the attention that will (ideally) make it successful and profitable, it should stand out and be distinct from other shows or films in its genre. There is an audience for every type of production out there, but chances are, someone else is already filling the market with a product.

    Viewers want a fresh new take on something familiar. Changing how you host a talk show or incorporating elements you need to become more familiar with gives you a way to present something different. The newness of your presentation and idea needs to make sense while generating the necessary curiosity to see more.

    A storyline containing meaningful conflict

    Whether you’re filming a sports theme, documentary, talk show or comedy, it’s imperative to include significant conflict elements to generate viewership and satisfy your audience. Conflict can take many forms and add to the development of an idea, such as with a talk show. Healthy conflict involves reasoning between two or more ideas to inspire dialogue. It could also include situations that test a particular character, whether physically, intellectually or emotionally.

    If you’re developing a television series, incorporate conflict that spans the entire series or across several episodes. The desire for resolution helps attracts viewers over the duration, but working in shorter periods of conflict within an episode can attract and hold their attention over the short term. In longer films, it’s crucial to keep conflict from playing out too long, at least with brief moments that offer some sort of resolution. An audience needs hope when watching characters they can trust and relate to.

    Related: 5 Steps to Craft a Story That Hooks Your Audience Every Time

    A screen full of believable characters

    Your storyline and presentation engage more viewers when the characters are interesting, relatable, and believable. This is important whether you produce a daily talk show, mini-series or full-length film. Your audience wants to be captivated by those they are watching, whether it’s their interactions with one another, how they respond to situations or how they handle emotional or physical challenges. While not everyone can relate to being a superhero, the drama and friction inherent in unconventional relationships are something many can appreciate.

    If the media production is a newscast, keep the audience in mind when selecting anchors for a particular story or segment. Seasoned anchors may appear more sympathetic and understanding when discussing sensitive information or social problems. Characters developed for a comedy shouldn’t abandon all maturity and seriousness, especially in real-world scenarios where subtly is necessary.

    Related: Top 10 Horror Movie Entrepreneurs

    A dialogue that enhances character perception

    Whether it’s a rom-com, sports talk show or marketing production, the audience knows the importance of less is more when it comes to dialogue. Unnecessary, filler conversation is unappealing and creates the perception that the production is slow or out-of-touch. All dialogue or discussion should work to draw the audience into the storyline or segment, often done through humor, honesty, passion and more. Make sure the dialogue fits both the show and the character. When a character is known for a sense of humor or the inability to be discreet, it helps bring the characters to life and causes the show to stand out from others in the field.

    These are just some of the critical factors to consider when planning your next media production. While it’s important to have your idea and vision for the work in mind, it’s how the audience will perceive and engage with the end result that matters. Their loyalty is what makes it successful and profitable.

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    Eric Weinberger

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  • Why Investors Are Bullish on EdTech in 2023

    Why Investors Are Bullish on EdTech in 2023

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    Opinions expressed by Entrepreneur contributors are their own.

    2022 closed with 30 EdTech Unicorns collectively valued just south of $100 billion. For context, these companies combined are biting at the heels of economically critical Fortune 500s like General Electric and American Express that command over $100B valuations.

    With consistent growth expected into the next decade, EdTech — along with its leaders, operators and mission that continue to grow into more verticals and geographies — is back in the race towards a more equitable future.

    Related: 5 EdTech Trends That Will Change Learning Between Now and 2030

    AI in EdTech

    It’s hard to find an industry that Artificial Intelligence hasn’t yet graced. While most implementations of AI are still experimental, its effects on education actively drive tangible results. Personalized learning driven by AI is at the epicenter, with research and data in the field reinforcing the benefits students are experiencing.

    Educators at the Institute for Innovative Learning suggest that “students who followed the self-regulated online learning guided by the personalized learning approach out-performed and gained more knowledge than those who followed the conventional self-regulated online learning activities after finishing the learning process.”

    The ever-widening student-teacher ratio in class sizes has historically limited traditional learning across the value chain of K-12 through to professional upskilling. AI-driven personalized learning tailored to the individual helps bridge this divide while still just scratching the surface of what’s possible.

    Related: Rise Of EdTech And Effect on Generational Learning Curve

    Achieving scale in EdTech

    A large horizontal (e.g., K-12) and vertical (e.g., content, experience, assessment etc.) value chain makes LMS or Learning Management Systems essential to achieving scale in EdTech. As classrooms grow larger and personalized learning more prominent, platforms that house these resources become mission-critical.

    As important as having a harbor to harness and leverage the vast amounts of data generated by personalized learning platforms. Extracting this data in an actionable format allows educators to develop better content while allowing technologists to understand best how key stakeholders use their products.

    While LMS have been around for the last few years, it continues to be a cornerstone of development for the industry as operators find new ways to implement bleeding edge technology (natural language processing, data mining and analytics etc.) and create outsized value.

    Extending reach and relevance beyond traditional education

    The shift to work from home has evolved how the world does business today and how companies support their workforce’s growth and professional development. Automating the identification of skill gaps in employees and making intelligent suggestions for resources that help fill them creates immense value for businesses and their employees.

    The ability to track unique skill sets and skill levels opens up the opportunity to staff resources more efficiently or suggest positions internally that could better leverage talent. While beneficial to HR resources, an automated approach to upskilling also adds to a Firm’s retention incentive for current and future employees.

    Venture Capital funding mirrored the above trends in 2022

    Data from HolonIQ suggests that, of “$10.6B and 1,400+ deals of EdTech Venture funding for 2022, nearly half focused on management systems and learner/teacher support.”

    Unsurprisingly, investing in EdTech is projected to slow in 2023 amid the overall macroeconomic environment. However, consistent results from adoption over the last few years should sustain a strong appetite from investors into 2023 and beyond.

    The level of investment into LMS suggests a conviction to scale in EdTech. It is a strong indicator that the key infrastructure needed is actively refined for the current suite of EdTech to leverage and built for future technology stacks to be based on.

    ChatGPT helped educate the world on the power of AI and will make the conversation easier for operators building AI-driven learning technology to gain the support of traditional educators. Lastly, the upside potential for businesses to develop talent at better unit economics (i.e., cheaper to support HR resources with AI-based professional development tools) while leveraging data to create predictive analysis, and better understand resource allocation on a granular level is exciting.

    Related: Microsoft Invests Billions in OpenAI, Creator of ChatGPT

    Government funding in EdTech

    As a bonus, the $30B in government funding available to educators in the US is an opportunity for EdTech to continue growing into school districts nationally and prove value while continuing to scale over the next few years. Although an allocation towards technology from this bucket isn’t clear yet, the shifting trends towards augmented support in teaching and managing a growing student population could warrant a sizable contribution towards EdTech from this pool of funding and those deployed in the future.

    Related: Will Edtech See a Paradigm Shift In 2023?

    Education is the greatest equalizer

    EdTech enables educators to reach more students than ever before with the ability to deliver content beyond the limitations of a language barrier or timezone. As more of the world’s populous go online daily, EdTech is actively creating a positive feedback loop of forward momentum for all– on all fronts.

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    Karl Eshwer

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  • How Startups and Investors Can Thrive in the Current Economic Environment

    How Startups and Investors Can Thrive in the Current Economic Environment

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    Opinions expressed by Entrepreneur contributors are their own.

    Today’s macro-economic environment has changed significantly and we see the signs everywhere. There’s an obvious economic slowdown, the stock market has declined, and recent reports of layoffs – especially in the tech sector – point to a looming recession. Despite the negative elements of such an economy, it also presents an opportunity for smart startup founders and savvy investors to thrive.

    The impact of venture capital

    It may be surprising how much venture capital (VC) investing impacts the global economy. Forbes reports that VC investing used to be very risky; even as it has grown, in the U.S., it accounts for only 0.8% of the gross domestic product, compared to about 5% for the private equity industry. The numbers are even smaller in the United Kingdom and Europe. Despite that, between 1980 and 2020, about 39% of all IPOs were venture-backed; VC-based companies have also been proven to grow more than two times as fast as their non-VC-backed peers over a ten-year horizon.

    Data also shows that VC investing drives innovation and employment. Public companies with VC funding account for 44% of U.S. public companies’ research and development spending. Over ten years, employment by VC-based startups increased by 475% compared to 230% for the control group.

    In my experience, startups are typically funded by the founder at first and later with the help of family, friends or angel investors. Beyond that, VCs often provide the additional capital needed for a startup to expand its market and scale to new geographies. VC firms are composed of experienced investors who provide not only funding but also valuable advice — helping startups avoid typical mistakes and connecting them with corporate partners to move their business forward.

    Many of the most valuable companies in the U.S. were funded by venture capital. These include Pegasus investments in Airbnb, SpaceX, Stripe, DoorDash, Instacart and Robinhood.

    Related: Why Some Startups Succeed (and Why Most Fail)

    Succeeding in this environment

    How should investors make decisions in this environment? I recommend they invest in stable, high-quality companies with limited debt, strong balance sheets and good cash flow. It’s ideal if the companies are in stable sectors that are expected to grow. Now is not the time for highly speculative investments, and it’s not the time to bet on highly leveraged startups. A reasonable debt-to-equity ratio — comparing liabilities to equity — indicates that companies are not taking on unnecessary risk in an attempt to grow.

    A recessionary economy changes the game for both startups and VC firms. Since funding may be less available, startups need to refine their business strategy and be disciplined in spending money, making the companies more sustainable in the long term. Entrepreneurs may see it as riskier to start a business. Still, startup hiring becomes easier at the same time, given the number of tech layoffs in the corporate section, such as those at Meta, Amazon and Twitter in recent months.

    This environment presents opportunities for investors to fund startups at better pricing than during the booming economy. Deals are typically less competitive, and lower valuations mean that investors get more for their investments. VCs also need to be extra careful to conduct due diligence to ensure their chosen investments are worthwhile.

    In my experience, I’ve seen up to 30% lower pricing in venture investments during a down economy, spanning from the seed-round stage to later rounds. This reinforces that a slow macro economy helps VCs get good deals, and the pricing of shares tends to stabilize in such an environment — giving investors more peace of mind than they would otherwise have.

    Related: Diverse Hiring and Inclusive Leadership Is How Startups Thrive

    Act now to benefit

    Despite the bad news in today’s economic environment, I recommend that startups refine their business strategy and that VCs take advantage of less competition to invest. Many successful companies were founded in recessionary times, so smart founders and investors can each benefit by actively participating despite the perceived risks.

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    Anis Uzzaman

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  • 5 Trends Redefining Business and Entrepreneurship

    5 Trends Redefining Business and Entrepreneurship

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    Opinions expressed by Entrepreneur contributors are their own.

    Being an entrepreneur or business owner today has proven extremely challenging. As we enter the new year, we have many variables to consider. Fortunately, every new year presents an opportunity to position ourselves for success, provided we make ourselves aware of the forecasted trends.

    As we enter the new year, let’s look at five prevailing trends affecting entrepreneurs and business owners. We’ll discuss how to use this information to shield yourself from uncertainty while maximizing your efforts.

    1. Technology will continue to grow

    Technology and digitalization may be the only factors not influenced by geopolitics. Indeed, innovation has never occurred at a more blistering pace than it has through the early 2020s. In 2023, experts predict AI (artificial intelligence) and VR (virtual reality) will continue to grow and expand into new sectors and industries.

    Early adopters can enjoy new, time-saving, and money-saving benefits. In other cases, they will find they’ve put the cart before the horse and will need to wait for their customers to catch up. Whatever your industry, it’s critical that you stay on top tech news and watch for products that have the potential to benefit (or hurt) your bottom line.

    2. Sustainability will take a front seat

    It only took one summer of high gas prices to completely change how the world feels about electric cars. Now, green and sustainable technology is trending more than ever. In August, a new study revealed that 66% of U.S. consumers would be willing to pay more for sustainable products.

    And while many business owners feel this trend only applies to energy or high-polluting industries, this couldn’t be further from the truth. Modern consumers are interested in green and ethical sourcing at all levels of the supply chain. From how factories are powered to the treatment of labor to how the final products are packaged, every step in the process could be a potential marketing goldmine (or a PR nightmare).

    3. Employee/employer relationships will continue to change

    Few things in the post-pandemic world changed as dramatically as work. And while corporate leaders see this shift as a major threat to their productivity, smaller enterprises may be able to capitalize on new employment trends. For instance, by offering remote or hybrid work options, you can instantly make yourself more attractive to potential employees. Many of these might accept less pay in exchange for more freedom. Sometimes, you save thousands by doing away with your office space.

    Of course, only some businesses lend themselves to remote work. That’s where you should refer back to #1 on this list. Technology is moving so quickly that it could effectively replace many paid positions within the next 12 months. Couple this with the growing viability of third-party manufacturing, and you suddenly have many new avenues to expand or cut costs.

    4. Customers will demand better experiences

    Deloitte recently published a great article on the true value of the customer experience. It highlights how much has changed regarding what customers look for in a business, product, or service. Indeed, while price point and quality are still very important, modern consumers tend to identify with the brands they use in the same way they might identify with a friend or significant other. For this reason, they crave experiences that bring them and their brand “closer together.”

    This can be as simple as including personalized or exclusive items with your products or streamlining the buying experience. Whatever the case, the goal is to make your customers feel special, boosting loyalty and encouraging them to promote your brand to others. Of course, technology will also play a pivotal role in this process. From recommendation engines and automated after-sales support to 3D dressing room experiences, the more you can offer your customers, the better.

    5. Everything will be affected by economic factors

    The world entered 2023 with a war in Ukraine, an energy crisis in Europe, and record inflation nearly everywhere else. While these might seem like problems “for the big guys,” every single business will be affected by these factors in the coming year. Whether it comes from late supply shipments, increased fuel costs, or overpriced products, we’re all likely to feel some economic pinch.

    Without a crystal ball, the only real solution to this problem is for business owners to map out their entire supply chain and identify any parts that might be at risk. Where is your manufacturing done? Who handles your shipping? Are any of the materials in your products susceptible to supply chain problems? If your business is more service-oriented, will it be affected by inflation, energy prices, or demand decay? The more you know now, the better you can be prepared later.

    Every new year presents new challenges for entrepreneurs and business owners. But in the end, that’s all they are! With a little preparation and a commitment to staying on top of industry news, you can put yourself in a position to weather any storm. More importantly, you can take advantage of opportunities you might not have considered in the “old days” of 2022.

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    Larry Jones

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  • Free Webinar | February 23: How Black Entrepreneurs Can Achieve Success With a Profit-First Mentality

    Free Webinar | February 23: How Black Entrepreneurs Can Achieve Success With a Profit-First Mentality

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    The road to becoming a successful entrepreneur is a lot less bumpy when someone who has been down that path is guiding you. In this webinar, two-time Emmy Award winner Mario Armstrong will elaborate on the profit-first mentality that led him to become the successful entrepreneur he is today.

    Register now to learn about topics including:

    • Learning The Pomodoro Technique for productivity
    • Accelerating trust from customers
    • Practicing mindset resilience
    • Avoiding the dream-killers in your life
    • And more!

    About the Speaker:

    Mario Armstrong is a two time Emmy Award Winner, Entrepreneur, Public Speaker, TV and Podcast Host. He teaches Creators & Entrepreneurs how to build their brand, monetize their passions and build profitable businesses. He’s the Creator and Host of the Emmy Award Winning Never Settle Show filmed at Nasdaq studios in Times Square. Mario is an NBC TODAY Show Contributor and appears regularly on NPR, Inside Edition & more. He is a public speaker with Daymond John’s Shark Group’s Speaking Division. His new podcast “Parents Making Profits” is available on the HubSpot Podcast Network. Mario’s latest venture is the Never Settle Academy, which provides creators and entrepreneurs the blueprint to closing sales and getting paid brand sponsorships.

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    Entrepreneur Staff

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  • 7 Tips to Help You Write the Book You Always Dreamed About

    7 Tips to Help You Write the Book You Always Dreamed About

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    Opinions expressed by Entrepreneur contributors are their own.

    Whether we tap into our lived experiences or allow our minds to spin a yarn, writing a book is a magical form of art. Yet, whereas over 80% of the population say they have always wanted to write, apparently only 1% start and complete their book. Thought-provoking, isn’t it? If we were to gently dive into the thoughts of those who never start or finish their books, what might be their primary hindrance?

    The good news is that as writers, we can bring together all our entrepreneurial and leadership skills and abilities from which to draw upon. Strategy development, time management, innovation, effective marketing, continuous learning, agility and managing change are some of the many business aptitudes that will enhance the life of an author.

    Related: How to Write a Book (and Actually Finish It) in 5 Steps

    The “aha” pieces of the puzzle

    What are the steps we should take to realize our dream of writing that novel, manuscript or book? In my case, it was letting go of preconceived assumptions and embracing learning, growing and connecting with the vibrant writing community as an aspiring author. When my fingertips dance across the keyboard, the self-doubt evaporates into the admixture of words, characters, scenes and settings. A few months ago, I started writing my first book, a fictional novel. To my surprise, I finished my first draft in four weeks.

    Let’s explore and transform seven common obstacles into “aha!” moments that will prompt you to write that book:

    1. I don’t have time

    Whether or not we love them, plans, structures and goals help us move forward. The same applies to writing a book. Can you find a window of time in your average day to create the time? Nothing earth-shattering. Can you set up a consistent writing pattern, perhaps a daily 30 minutes or a few hours every second day? If so, you are a step closer to your dream.

    2. I don’t know how

    Start with an idea, and there are methods, formats or templates available to develop that idea. I created an outline first and expanded from there. Some authors follow their impulses without an outline. There are helpful resources, such as writing software (like Scrivener) story development templates (like Save the Cat) and, of course, online grammar writing assistants such as Grammarly. And there is the vibrant writing community of editors, proofreaders, fellow authors and readers, all of whom can be of help.

    Related: 9 Tips to Stay Motivated When Writing a Book

    3. I need to be more creative

    Over the years, this was a thought that I kept repeating to myself. Putting pen to paper is a process of learning and growth, much like the other facets of life. When I started baking sourdough bread, I did not expect my first bread to be edible; in fact, it was dense and flat. But my husband cheered me on and even proudly ate it. When editing, the experience can be daunting. It involves writing, rewriting, revising, editing and rewriting again. But it hones the craft. You have the option of working with professional editors who tell you if your story feels too vague or too flat. Not all successful authors are natural-born writers and neither am I. But I enjoy the growing knowledge enveloping me like rays of sunshine while I edit and refine my story.

    4. My first attempt is/was not successful

    It’s no surprise they are called messy first drafts. Unless you choose to share it, your first draft is just for you to read. I still love my first draft, though. At a writing seminar, the lecturer told us that our story would probably be dreary if we didn’t rewrite 90% of our first draft. So, when writing the first draft, the rule is to write, write and write. No fixing, no editing. This will prevent us from judging our writing too soon on the journey.

    5. Publishing a book is too challenging

    There are various publishing paths. The traditional route of working with an agent and publisher is one option, or you could access a specific provider who will help with writing, editing, publishing and marketing. There is also self-publishing as an independent author. There are success stories from all; it is up to us to choose the right course of action and enjoy the path we choose.

    Related: This is the Future of Book Publishing

    6. I am not comfortable putting my name out there

    This is easy. Choose a pseudonym, a pen name. I have a pen name. For instance, many great writers like Stephen King and Agatha Christie used pen names. There is no universal rule; you choose what you feel most comfortable with.

    7. I have other commitments

    Many authors manage a successful career while still having other commitments, whether a full-time job or something else. Many become full-time authors and authorpreneurs. So, it is not impossible.

    Whether it is a fiction or nonfiction book, the writing journey ahead is like an unwinding spool of ribbon, rolling and growing. As a result, my debut book will be meeting its readers in the summer of 2023.

    Let’s imagine yourself sitting behind a table. You admire a stack of books in front of you. The room is bustling with excited laughter and chatter. A line of fans in front of you, one by one, and you are signing their books. Imagine hearing someone tell you how much your book meant to them. Imagine the spark in your eyes and the beam on your face.

    Aha! It’s time to begin! Let’s start writing and crafting that tale that your future readers deserve.

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    Gulcan Telci

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  • Is Giving a TEDx Talk Really Worth It?

    Is Giving a TEDx Talk Really Worth It?

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    Opinions expressed by Entrepreneur contributors are their own.

    Many entrepreneurs believe TEDx is a catalyst for internet fame. The journey is an urban legend: Distill your idea into an 18-minute talk on YouTube. Turn online virality into brand awareness. Become the next Simon Sinek, who racked up millions of views with an idea to “start with why,” wrote five books and became a sought-after leadership consultant.

    Even TEDx organizers will tell you this scenario is unlikely. First, the odds of getting selected are slim. I spoke at TEDx in 2022. But before my talk at Breckenridge, “Why a Grieving Psychologist Joined the Circus,” my applications to other TEDx events were rejected five times. Fellow entrepreneurs have asked if the repeated attempts — and my TEDx Talk itself — was worth all the coaching, costs and time away from my business. I tell them the answer depends on their goals.

    As a psychologist specializing in entrepreneurship, and as someone navigating grief, I wanted to change the conversation around mental health. More than anything, I had a burning desire to challenge conventional grief therapy; I spoke about prescribing movement as part of a holistic healing practice. For me, the answer is yes. Your answer may be different.

    Before you apply for TEDx, here are three questions to consider about your investment:

    1. Can I influence the conversation?

    Their tagline, “Ideas worth spreading,” is not a marketing platitude. It is fundamental to the TEDx philosophy. Does your idea inspire action or development within the conversation? Your talk’s relevance to the theme can help with your answer.

    Since 2009, more than 13,000 TEDx events have been held in 150 countries. Themes set the tone for events that might otherwise lack cohesion and, I believe, are used by organizers to weed out applicants who don’t adhere.

    The theme at Breckenridge was “Integrate,” which, for me, reinforced my contribution to the conversation. I’d integrated grief into my life after losing my brother to suicide and my dad to cancer within six months of each other. I’d integrated movement in the form of aerial arts into my healing journey. I don’t recall the themes of the events I applied to previously — a hint that they weren’t right for me. I believe that theme is weighed heavily during the application process and is a perfect way to gauge your own commitment.

    To sum up: Are you passionate about your idea and convinced it will offer inspiration and insight for an audience outside your network? Does the TEDx theme and format naturally support that idea? Before you set goals, this answer should be “yes.” You will spend months honing that idea into an 18-minute talk.

    Related: 4 Keys to a Successful TEDx Talk

    2. What are my expectations?

    To be frank, my TEDx Talk had a personal and professional mission, but no clear business objective. It can be difficult for entrepreneurs, with our instinct to monetize ideas, to set these soft goals, which are still important to our well-being. In my regular practice, I encourage clients to pursue hobbies and build an identity outside of work that provides meaning. TEDx might be the perfect outlet for personal fulfillment.

    I wanted to work with a speaking coach, who helped me immensely. Through my talk, I’ve deepened the understanding of grief therapy for my clients and for a wider audience. These are my successes.

    If you’re looking to grow your company or brand with a TEDx talk, set clear KPIs. Are you expecting a certain number of views? More newsletter subscribers? Higher speaking fees? In my opinion, setting business goals around reach is tricky since the distribution of your TEDx video won’t be entirely within your control. This brings me to the final question.

    Related: 5 Creative Ways to Get Exposure for Your TEDx Talk

    3. Is it worth the time away from my core business?

    TEDx involves a lot of time and resources. There is no speaking honorarium. I covered travel and accommodation expenses (TEDx organizers are passionate volunteers; they are not getting paid, either). I spent many hours away from my business rehearsing. All of this was a worthwhile investment in my professional development and the broader conversation around mental health. How many hours can you afford to spend away from your core duties? Answers might vary for startup founders versus leaders of established companies.

    If you consider TEDx to be like a marketing expense in that it will increase brand awareness, ask yourself: Do I have access to another platform with an existing audience? Perhaps an industry conference or even a white paper would earn the same prestige for a more corporate-oriented goal. These alternatives would involve your team and company resources, meaning less time away.

    You will have more control over your message and presentation on owned channels. Presenting at TEDx, like any large conference, involves a bureaucracy. Some elements of my talk turned out different than I’d imagined, but I had to let these things go. If you have a very strict vision, you’ll have to do the same.

    Ultimately, I can’t tell you if a TEDx Talk is right for you, but I can offer my own answers from personal experience. I can prompt you to ask yourself the right questions.

    Related: Here’s How to Apply to Give a TEDx Talk

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    Sherry Walling, PhD

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  • Why All of Us Need to Join the Fight for Workplace Diversity

    Why All of Us Need to Join the Fight for Workplace Diversity

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    Opinions expressed by Entrepreneur contributors are their own.

    The Ernst & Young 2020 Global Private Equity Report found that 74% of private equity firms under $2.5 billion did not have set targets for ethnic diversity and had no plans to set any.

    While this might come as a surprise to those with no history working in private equity or hedge funds, this statistic and the recent media attention Soo Kim has received regarding the TEGNA takeover, unfortunately, come as no surprise to me.

    As a former employee of Standard General, one of only a handful of Black Americans working in the hedge fund sector and an immigrant founder, I’m appalled at the lack of diversity in this space. However, I can firmly say that it would be a lot worse without Soo Kim’s contribution — but we need more than just him to join the cause.

    Related: 18 Business Leaders on Creating an Inclusive and Equitable Society

    What’s happening with Soo Kim’s TEGNA takeover?

    In February 2022, Soo Kim’s Standard General, with funding from Apollo Global Management announced a deal to acquire TV station owner TEGNA for roughly $8.6 billion. TEGNA is the second-largest local TV broadcaster by revenue, operating 64 TV stations and two radio stations across various markets in the U.S. Contrary to large TV consolidation mergers, this particular deal has drawn a number of vocal objectors.

    Ostensibly, the critique has come from a union — The NewsGuild — that purports to be concerned about jobs, despite the public commitments that Standard General made to preserve local station employment. While concerns about jobs are admirable, the publicly filed comments from these groups include statements that, in so many words, say that Soo Kim’s ownership of this station group would do nothing to advance diversity as understood by the civil rights community and public interest.

    Is there a “wrong” type of minority?

    These commenters continue to say that Soo Kim was not barred by his race from becoming a successful entrepreneur.

    As a fellow New Yorker and both graduates of Stuyvesant High School, I can speak to our experiences. Using his Asian ancestry against him is exactly the kind of short-sighted hateful rhetoric causing so many issues for Asian communities across America. I have seen this in all aspects of American life, from Wall Street firms to my days at West Point and in Baghdad.

    When there’s a flag draped over your coffin, there is no “wrong type of minority.” Yet we seem to treat immigrant founders and founders of color like there is such a thing as a “wrong” type of minority.

    The indivisible nature of the United States is our greatest strength, but that strength is weakened by the belief that Soo Kim being Asian makes him unqualified to pursue the commercial principles that our country was founded on.

    However, what worries me more than anything is that Kim hasn’t been treated fairly by anyone throughout this deal. Are these political letters and criticism influencing the regulators whose judgment the closing of this deal depends on? I know firsthand how hard it is for founders of color to access the capital to pull off deals of this magnitude. An adverse outcome here would have a chilling impact on minority ownership of broadcasting assets at the very least. Perhaps this is what the objectors want.

    While the thought of that is troubling at the very least, I believe what’s been so impactful and appalling to me throughout this entire debacle has been the fact that I know Soo Kim. I’ve worked with him, I have represented him on public company boards and I’ve seen what he stands for. It’s unimaginable to me that he could be on the receiving end of such racism when he so clearly stands for justice and equality.

    Related: 6 Ways to Offer Allyship to Black Entrepreneurs

    Commitment to diversity

    As the founder of Standard General, Kim has been tireless in his commitment to diversity: from hiring to using his power to change companies to better reflect what America really looks like. More importantly, he didn’t limit his search to just Asian professionals. Black, Asian, Jewish and white employees all were represented in the 12-person team at Standard General while I was there. He has also consistently appointed women and people of color to the boards of his companies throughout the years.

    I have seen the good he does in his companies and how hard he works to provide equal access to opportunities regardless of race or gender.

    And, because I am the diversity and inclusion officer for the MediaCo board of directors, which owns the radio stations Hot 97 and WBLS (which has a management team that is over 50% diverse and a staff that is over 70% diverse overall), I would say that it is precisely Kim’s unique background that could help improve TEGNA own documented diversity issues.

    If other leaders follow Kim’s lead, we can slowly but surely change the diversity problem. But we all have to actually commit.

    How the TEGNA deal compares to other acquisitions

    Just to drive my point home, I believe it’s important to take a look at how this TEGNA deal compares to other similar acquisitions.

    Recently, the TV industry has seen a surge in big deals. For example, Gray Television acquired Meredith’s and Quincy’s local stations with virtually no opposition from across the aisle. Scripps bought ION Media Group and Nexstar Media Group also added to its empire by snatching up Tribune Broadcasting — moves that heavily concentrated power in this industry space.

    All of those prior deals did not face any of the scrutiny and criticism from this deal, which is curious because the TEGNA deal shrinks the company with the concurrent sale of a number of stations to Cox Media Group, and does not require any statutory divestitures or regulatory rule waivers as each of the above did. And yet, with Standard General’s deal, the informal 180-day “shot clock” for a regulatory decision has long passed.

    The point? The lack of opposition to other similar deals shows young entrepreneurs and immigrant founders that even when you try to play fair as a person of color in this industry, you just can’t seem to win.

    Related: 5 Ways Entrepreneurs of Color Can Determine an Ally’s Authenticity

    The system has to change

    In one interview, Kim said that after the takeover, TEGNA would get a “company with a minority owner, run by a woman, that’s committed to serving diverse communities. We think that’s good business.”

    It is good business, and I am delighted to see that Kim and Standard Media CEO Deb McDermott have received letters of support from legislators, civil rights groups and minority media groups. I applaud these groups for speaking up in defense of Soo Kim and other minorities in this space. I, too, am doing my part to speak up against these racist attacks. However, that isn’t enough anymore.

    The system has to change — and it changes by not allowing these types of attacks, comments and ideals to persist in any way, shape or form. We must stop entertaining the idea that these types of comments are valid or even acceptable. We have as a nation all experienced the heartache of watching videos of racially motivated violence against people of color from all walks of life. Racial oppression takes place in the business world just as it does in the streets, just without the same visible evidence but the same indelible impact on those persons of color involved.

    As a business leader, here’s how you can enact systemic change:

    1. When making hiring decisions, stop going with your gut. Newsflash, your gut always leads you to the most comfortable choice. Instead, create a list of metrics you will hire for and focus on hiring someone that meets those metrics. Blind auditions eliminated discrimination in the world’s greatest orchestras. Imagine what it could do for your business.
    2. Be aware that there are challenges diverse individuals face in business that you don’t see or experience. Do your best to factor those in when evaluating candidates. They may not have Goldman Sachs on their resume, but can you see evidence of ability in past academic performance or in other areas like military or community service?

    As the great Martin Luther King Jr. said, “An injustice anywhere is a threat to justice everywhere.”

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    Andrew Glaze

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