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  • How to Adjust Your Mindset to Succeed in Your Trading Career | Entrepreneur

    How to Adjust Your Mindset to Succeed in Your Trading Career | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Every trader’s goal is to achieve greater success. They want more consistency, more profits and more time to enjoy life. These goals are very worthy, but few traders achieve them. Do you relate to this?

    Every day, week, month or year, you set profit goals (I’ll earn “x” amount of profits), you set rules (I’ll follow my trading strategy to a tee), and you set desires (I won’t let emotions cloud my judgment), yet somehow you never seem to achieve these objectives. Even with the best of intentions and the best trading strategy, somewhere down the line, you find a way to lose your stability of mind, and your plan goes out of the window. It’s like living in the movie Groundhog Day — you relive the same stuff over and over again.

    Related: Grow Your Wealth by Mastering Trading Techniques

    Why is that?

    Well, the reason that happens is that “we can’t solve problems by using the same kind of thinking we used when we created them.” You’ve probably heard this quote before — it’s from the great Albert Einstein. Another variant of it is: “What got you here won’t get you there.” And that makes complete sense if you think about it. How can you possibly expect to be successful in trading if you remain the same person that’s generating the results you’re currently getting? I’m not suggesting that you need to become a completely different person, but at the very least, some things have got to change — your trading psychology!

    The next level in your trading will come with the next level in your mindset. What do I mean by this? Well, you’ll need to introspect and search within yourself to investigate the beliefs, stories and patterns that make you the person you are today, but which don’t serve you well in trading.

    I’m talking about things like:

    1. The stubborn clinging to certainty: The reality of trading is that it doesn’t give you the kind of security that you get with a time-clock-punching job. The market doesn’t hand timely paychecks, it delivers rewards and bonuses to those who are proficient at strategic risk-taking.

    2. The fear of failure: Failure is a critically important part of any successful life because it’s how you grow. And so, when you fear to fail, you fail to reach your full potential.

    3. The inability to see one’s own biases: As a trader, you need a greater ability and readiness to see through your own illusions and delusions and self-correct immediately.

    Related: How Mindfulness Can Help Traders Succeed

    Ask yourself these questions

    There are other systems of beliefs and behavioral inclinations to discover about yourself, but those are the main ones, I’d say. Here are some questions you can ask yourself to uncover what’s holding you back:

    • What are my biggest fears and doubts when it comes to trading and investing?

    • Am I being too conservative or too risky in my approach to trading? Why?

    • What are my strengths and weaknesses as a trader, but more broadly, as a human being?

    • What limiting beliefs do I have about myself, the market or trading in general that might be holding me back?

    • What external factors, such as market conditions or economic events, am I using as an excuse for not achieving my trading goals?

    • What is in my control to change? What isn’t?

    • What steps can I take to improve my trading psychology and technical skills?

    • Am I setting realistic and achievable trading goals?

    • What is it about losses that upset me so much? Why? What would happen if I wasn’t so afraid of losses?

    • Am I being consistent in my trading approach, or am I constantly changing strategies?

    • What personal or life factors are affecting my ability to focus on trading and make sound decisions?

    Reflecting on these questions and being honest with yourself is key. Your answers will help you identify beliefs, excuses, patterns and stories that aren’t conducive to market success. And reflecting on those answers will kickstart real change in your trading psychology.

    From there, I invite you to contemplate these next series of questions:

    • What do I want to achieve in trading starting right now?

    • What belief do I want to internalize as of today?

    • What will I no longer tolerate in my trading?

    • What are three objective and measurable action steps that I can take every day or week or month that will keep me moving in the direction of my trading goals?

    • How can I stick with those steps through thick and thin?

    Related: Trading Psychology 101 — How Traders Can Manage Their Emotions and Achieve Success

    Look within yourself

    As of today, reject mediocrity; reject the mindless path! Most traders are living on autopilot, acting out their pre-conditioned beliefs and patterns in the market. Once again, the next level in your trading will come with the next level of in your mindset. I’m asking you to reject what doesn’t work and focus all your attention, energy and time on developing the beliefs, habits and behaviors that do work. If you’re serious about trading, you must do that — you must look within yourself and take control of your own life because the status quo won’t cut it! It doesn’t work!

    Now, I understand: Looking within can be a difficult process because not everything we discover about ourselves is beautiful, shiny and polished. There are a lot of unskillful aspects to our being; there is also a lot of pain that resides in our minds and hearts because life isn’t exactly fair. And facing all of that requires a lot of courage because it’s uncomfortable. However, it is ultimately a rewarding journey, as it allows us to overcome the internal obstacles that are hindering our success in trading and in life. “Face your fear and the death of fear is assured.” Ever heard this saying? That’s exactly what I’m trying to express here.

    Let me give you a concrete example to make things more vivid. I’ve worked with a trader, a high net worth individual, who trades U.S. stocks, basically the first hour of the NY opening. He has a very rudimentary trading strategy — he identifies the long-term trend (weekly), zooms in on the 5-minute and places his trade in the direction of the long-term trend with a tight stop right under the first hour low.

    As you can imagine, given how tight his stop is, he spends his time reaping losses, day after day after day. When he’s wrong, he’s wrong fast, but when he’s right, he can stay in that trade for months and ride that sucker to Valhalla.

    But this trader was constantly plagued by the fear of giving back his open profits, which often led him to exit his positions prematurely. With such a low win percentage, small profits just don’t cut it — he needs those occasional monster profits to nullify those many small losses.

    So, our work together consisted of identifying his limiting beliefs and emotional triggers. And through a series of coaching sessions, I helped him reframe his mindset, de-energize some unproductive beliefs he had about the market and develop a more positive and carefree approach to trade outcomes. I introduced specific techniques to help him manage his emotions and reduce stress, and now he’s much more confident and disciplined amidst the uncertainty.

    If he had continued to trade with the same kind of behavior and mindset that were getting him the results he got, he would have still been stuck at the same level year after year. So, this isn’t platitude — the next level in your trading will come with the next level in your mindset!

    What beliefs, stories, and patterns are you consciously or unconsciously holding onto? Ponder this question and the above ones. Take some time to reflect and write down your answers. Take charge today because so much more is possible, and so much more awaits you in terms of growth and trading success.

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    Yvan Byeajee

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  • Perfectionism Could Be Holding You Back: How to Change | Entrepreneur

    Perfectionism Could Be Holding You Back: How to Change | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    I’m embarrassed to admit this, but it took me five years to build my company website. What was really bad is that my company builds websites for our clients. The cobbler’s children have no shoes, so it’s said.

    For the longest time, all I had was a single landing page with a contact form. It served its purpose, but I knew it had to be better. Actually, I knew that it had to be perfect because it represented my line of business.

    My obsession with having the “perfect” website had me frozen and was holding me back from even making one step toward progress. I was stuck in a holding pattern, but looking back, I should have just started.

    How many entrepreneurs fall victim to this over and over again? And how do we overcome it — perfectionism — when it’s such a blocker to growth and creativity?

    Related: How to Overcome Perfectionism to Succeed in Business

    Nothing kills productivity more than perfectionism

    I don’t have the scientific study to support this, but my theory is that entrepreneurs are disproportionately Type A personalities. We have a fascination with doing things differently but doing things our way — the “right” way, in our minds.

    This leads us to want to perfect everything in our business. We need to research, plan, optimize and execute the perfect marketing funnel. We need to mind-map, strategize and articulate the perfect content marketing framework. We need the perfect offer for the right audience at the right price point… and on and on it goes.

    This obsession with perfection often prevents us from taking any action at all. That’s why it takes us years to get our website built, to launch that course we’ve been talking about, to record that first podcast episode, to test our first product launch or to create a company vision and core values.

    Fortunately, there’s a better way to be. A more productive, flexible mindset. But it means letting go of perfectionism and embracing progress.

    Related: 4 Ways to Send Your Perfectionism Packing

    “Good, better, great” are the steps of progress

    When I finally got around to creating my website, it was only good, not great. But over time, I made improvements. And then it became better. And finally, it became great. I tweaked it until it was what I envisioned from the beginning.

    The reality is that, right now, you don’t truly know what it will take to achieve perfection. Your offer might change, your audience might change or your mind might change. The “steps” are fluid. And if you are hyper-focused on how to do it “right” the very first time, you will never get there.

    The mindset shift is to envision what single step you can do now — and then take it. Strive for good, adjust until it’s better and tweak until it’s great. Roll with the changes of your offer, brand, audience and interests. This leads to a more adaptable and dynamic business rather than a rigid, “perfect” one. It’s the incremental steps that you take that lead you to your goal.

    Related: Figuring Out What Success Really Means to You

    Success is learning as you build, building as you grow

    “Perfect” is really just a moment or concept, frozen in time. It is not a creation that emerges out of change, learning and creativity. You learn more about yourself as you build your business, so let your business model reflect that growth later.

    I am a very different person than I was five years ago. If I had tried to build the “perfect” website then, I’d likely have gone through six rebrands since. I am happy I gave myself a foundation of a “good” website that allowed me to change and adapt over time.

    Similarly, your approach to business may change. It takes a while to develop a strong and steadfast brand. Success is only achieved by learning about your business, market and audience as you grow — and allowing that degree of flexibility. Perfectionism will only keep you stagnant or worse, fearful, of growth.

    You don’t need to have everything perfect. Good, better, great is far better than striving for perfectionism and having that block you from taking any action at all. So, what are you holding off on doing until it’s perfect?

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    Jason Hennessey

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  • Free Event | March 16: Solopreneur Office Hours with Terry Rice | Entrepreneur

    Free Event | March 16: Solopreneur Office Hours with Terry Rice | Entrepreneur

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    Running a one person business is challenging, but we’re here to help you. Tune in as our expert, Terry Rice, answers your most pressing questions.

    Running a one person business is challenging, but it doesn’t have to be confusing.

    In our new series, Office Hours for Solopreneurs with Terry Rice, you’ll get your most pressing business questions answered live while also learning from the challengees of your peers. Be sure to tune in on March 16th at 3 PM EST as he removes all the guesswork around pricing, personal branding, selling your services and more.

    Don’t miss out—register now!

    About the Speaker:

    Terry Rice is the Business Development Expert-in-Residence at Entrepreneur and host of the podcast Launch Your Business, which provides emerging entrepreneurs with the critical guidance needed to start a business. As the founder of Terry Rice Consulting he helps entrepreneurs make more money, save time and avoid burnout. He writes a newsletter about how to build your revenue and personal brand in just 5 minutes per week.

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  • What’s on Entrepreneur TV This Week | Entrepreneur

    What’s on Entrepreneur TV This Week | Entrepreneur

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    Entrepreneur TV’s original programming is built to inspire, inform and fire up the minds of people like you who want to launch and grow their dream businesses. Watch new docu-series and insightful interviews streaming now on Entrepreneur, Galaxy TV, FreeCast, and Plex.

    This week be sure to watch episodes of:

    Mirage (Sunday, Tuesday, Thursday, Saturday)

    This Week’s Featured Featured Film!

    In 1968, at the ripe age of 26, Peter Kalikow was confident he could build a better car than anyone else. So he took the money he made in the construction and put it all on the line to take on the automotive establishment.

    Tech Talk (Sunday, Tuesday, Thursday, Saturday)

    TECH TALK is the journey to discover innovators shaping our future.

    Episode 107: See Flying Cars, Taxis & Rescue Vehicles, we go to find out more. Discover 3D holographic food and drones that fly into burning buildings to warn the Fire Fighters.

    Celebrity Business Tips (Sunday, Tuesday, Thursday, Saturday)

    CELEBRITY BUSINESS TIPS showcases actors, athletes, and entrepreneurs as they share their best business tips to help you get started and find success with some humor and heart.

    Episode 101: Actors, athletes, and entrepreneurs alike all share their best business tips to help you get started and find success with some humor and heart.

    Elevator Pitch (Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday)

    On ENTREPRENEUR ELEVATOR PITCH, entrepreneurs have 60 seconds to pitch a business idea to a boardroom of investors.

    Episode 704: Some are seasoned pros who have already built and sold businesses, while others have yet to complete their first product. But one trait they all share in common, however, is not being shy about having bold asks.

    Episode 802: Learn the finer points of pitching and deal-making in the new episode of Entrepreneur Elevator Pitch.

    Unfiltered (Sunday, Tuesday, Thursday, Saturday)

    UNFILTERED with Jessica Abo pulls back the curtain to have candid conversations with business owners and entrepreneurs.

    Episode 102: Founders of companies like HeyMama, Pretty Litter, an event marketing company, and a children’s book author sit down with Jessica Abo.

    Habits and Hustle (Sunday, Tuesday, Thursday, Saturday)

    HABITS AND HUSTLE host Jennifer Cohen brings thought leaders and notable game-changers into thought-provoking conversations identifying effective techniques and ideas to help listeners level up their physical and mental capabilities.

    Episode 102: Andy Petranek and Michael Stanwyck, the founders of Whole Life Challenge, talk about the difference between “being fit” and “being healthy” and how Andy and Michael went from the fitness-focused world to create a total wellness program.

    That Will Never Work (Monday, Wednesday, Friday)

    THAT WILL NEVER WORK’s lively conversations showcase Marc’s unique combination of analytical skills and tough love, with a healthy dose of humor to provide actionable advice that will benefit founders – and would-be founders – at every stage of their business journey.

    Episode 111: Cicero Learning, a business that helps families with the problem of global education access on a bespoke basis. It’s an educational method referred to as “World Schooling” which has become a hot topic thanks to the pandemic when laptop wielding parents realized that certain job types can now be done from literally anywhere in the world.

    Action and Ambition (Monday, Wednesday, Friday)

    ACTION AND AMBITION Andrew Medal goes behind the scenes to learn the world’s most ambitious people’s backstories, mindsets, and actions.

    Episode 111: Andrew Medal chats with Aubrey Marcus about the inception of Onnit on Joe Rogan’s podcast, where he derives his creativity and building a mega millions dollar business.

    Mindvalley Talks (Monday, Wednesday, Friday)

    MINDVALLEY TALKS brings you the best personal growth video content from the most brilliant minds on the planet.

    Episode 105: “The biggest lie that we’ve ever been told or sold in our lives and businesses is that we have to be serious to be successful.”

    Cooking with Cohen (Monday, Wednesday, Friday)

    COOKING WITH COHEN host Jennifer Cohen has been in the health and fitness world for some time, but she’s never had a cooking show quite like this before.

    Episode 103: Tom Sandoval from Vanderpump Rules is here this week to show us some recipes from his new book, Fancy AF Cocktails!

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    Entrepreneur Staff

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  • This TikTok-Famous Funeral Director Might Bury 10 People a Day, But He Still Finds Time to Write Beautiful Songs | Entrepreneur

    This TikTok-Famous Funeral Director Might Bury 10 People a Day, But He Still Finds Time to Write Beautiful Songs | Entrepreneur

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    This mortician and musician has learned a lot about life — and art — while working in death.

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    Madeline Garfinkle

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  • 4 Ways to Address and Avoid This Startup Killer | Entrepreneur

    4 Ways to Address and Avoid This Startup Killer | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Technical debt occurs when development teams take shortcuts to expedite delivery and build code that later needs to be refactored, i.e., prioritizing speed over perfect code. It is also a tool to get ahead, and if you choose to have technical debt, it must have strategy, intent, reasoning and a payoff plan. Technical debt can occur across many dimensions like in architecture, test automation, infrastructure, organization, process, design and defects.

    In an agile development world, a company always carries a certain amount of technical debt that is considered healthy; only when the threshold is broken does it quickly spirals out. Waterfall teams operate in a zero-tolerance mode for technical debt, a rare and inflexible practice today. Business stakeholders have slightly more tolerance for minor debt and can understand the trade-offs, while technical leaders are tougher on it. However, if you see the situation reversed in your organization, you have bigger problems at play.

    Startups feel the pressure to ship and show momentum forcing some early debt to tradeoff against a delayed launch. If these debt items may grow beyond a point, the traction alone will not yield funding at an ideal valuation. Venture capitalists want their money to scale, and the thought of using it to pay back debt is scary.

    For early-stage companies, taking on too much technical debt causes product destabilization. I have seen teams working for 12 months on customization and then losing another 12 months to merge and stabilize while delaying their fundraising after failing technical due diligence.

    Related: How Should Entrepreneurs Manage Their Debt?

    Valuation implications of technical debt

    Technical debt is real as interest payments — and the installments of these payments — come out of your valuation, manifesting itself on your P/L in multiple ways. Here are several of these ways:

    • Heavy technical debt-laden companies require more headcount to run existing operations and more developer time to build new capabilities.
    • Overheads from the delayed realization of synergies from any acquisition made carrying costs for a longer time.
    • Possible remediation fines in compliance and security breaches
    • Loss of customers and pipeline due to poor customer experience, system outages, degraded performance, timeline delays and inefficient marketing spending.
    • Increased working capital requirements for companies with higher inventory balances.
    • Spikes in cloud spending costs, small CapEx turning into monumental OpEx.
    • Inability to adapt quickly to market changes, causing predatory moves from competitors.
    • Multiple versions of the truth create an inability to convert data into information, slowing and lowering the quality of decision-making.
    • Lower staff productivity and morale; the opportunity cost of management distractions
    • Multiple rejections from venture capitalists create questions on company viability.

    As a startup’s go-to-market becomes feature-rich, the technical debt multiplies and the underlying architecture gets exposed for its limitations. Many startups discover that the short-term technical convenience may have killed the company’s long-term success. The technical foundation of any software product is fundamental to future scaling and maintainability. Startups usually work with an 18–24-month runway between funding rounds, and heavier debt built up in its early days could shorten this runway by a quarter or two.

    Related: A New Economy is Coming. Here Are 5 Ways to Prepare Your Mindset for Personal Success

    Managing technical debt

    Technical debt is always hard to see and easy to feel. One must be conscious about tackling the root causes rather than the visible symptoms.

    1. Admit the problem

    Many technical and business executives do not admit this problem and get defensive during technical due diligence; most savvy VCs can see through this and will not throw money to fix the broken.

    2. Estimate, prioritize and commit

    Remediation must be ongoing and prioritized against growth features, and resources must be committed to resolving it early. It is a tricky situation to manage technical debt while balancing customer needs and new product enhancements. Many startups are guilty of chasing cash flow and traction in the short term but killing their valuations when they come up for funding.

    3. Decompose the problems

    People criticize agile methodologies for being unstructured and lacking adequate planning. However, agile is the new norm aligning with the business velocity needs of the new era. Managing technical debt in agile requires decomposing the product features into shippable pieces aligned with long-term and valuation-driving goals. All technical debt items must be cataloged in the product backlog. I used to scrutinize the backlog for technical debt items when I conducted diligences for funding or M&A; it is a practice professionals follow to the core.

    4. Be disciplined

    The easiest way to avoid and combat technical debt. Good executives understand the cost of short-term velocity and the risk of delivering customer-specific builds. Like financial debt, the longer any debt is ignored, the harder it is to stabilize and scale. Pick the right technologies and make hard decisions to retire them as soon as they are not fit for purpose, and don’t undertake nasty workarounds.

    Related: Five Easy Ways Startups Can Manage Debts From Day One

    Concluding thoughts

    Technical debt and its implications are widespread, and the interest on this is repaid by the hour, even if it is not apparent to the executives. Like financial debt, the technical debt must be paid off as it has suffocated many companies’ growth and pushed some to the verge of bankruptcy.

    Unlike financial debt, growing technical debt has no formal controls like credit committees, treasury staff or asset liability teams to enforce ongoing tracking. Technical debt must be paid off and costs capital — this will eventually come from the company’s future value (like the value robbed out of shareholders and investors.) The technical debt issue is an area of savvy investors’ diligence with much more rigor lately. Many companies don’t get funded or pay the price with a lower valuation when the diligence uncovers material technical debt.

    A level of technical debt is unavoidable and considered the cost of doing business, but it must be handled correctly to ensure a startup’s long-term viability.

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    Nitin Kumar

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  • 5 Critical Questions You Must Answer to Master an Entrepreneurial Mindset | Entrepreneur

    5 Critical Questions You Must Answer to Master an Entrepreneurial Mindset | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Successful entrepreneurs are a special breed. They are maestros. They are innovators. And they are tenacious. The best of these business leaders understand how to drive sales, lead their teams and orchestrate growth. Perhaps not surprisingly, many entrepreneurs share common traits that position them well for both business and personal success. These qualities relate to having the right mindset, skillset and activity — topics often discussed in TAB board meetings. Out of the three, mindset is square one for business acceleration but ironically is also what usually keeps us from achieving our goals.

    An entrepreneur’s strong and positive mindset really is one of the biggest drivers of business success. But what does a strong mindset really mean? The obvious answer includes drive, attitude and maybe even a good dose of stubbornness. But a truly winning mindset requires something more.

    It demands self-reflection.

    To assess your own mindset — both as a business owner and in your personal life — ask yourself these five key questions:

    1. How committed am I?

    Commitment is the act of binding yourself in mind and spirit to a goal or course of action. But let’s be clear, having a goal is not the same as being committed to accomplishing it. A goal is something that you want to achieve, while commitment is the inner drive that will get you there.

    Commitment is also notoriously difficult to gauge. Setting goals and working toward them are standard visions for most entrepreneurs, but what is your threshold for overcoming hiccups, roadblocks and dealbreakers along the way?

    A key component of commitment is smart planning. Don’t just envision success, strategize how you are going to overcome all those inevitable obstacles along the way.

    Related: The Power of Your Own Personal Vision

    2. Do I believe in what I am doing?

    Many entrepreneurs launch their businesses based on some combination of personal expertise and market viability. But more and more, business leaders are being driven by their passion. Perhaps that passion is related to adding important products or services to the marketplace. It might manifest itself as contributing to the public good. Or maybe a business owner is energized by innovation and futurism.

    The specific catalyst for launching your business is far less relevant than your innate belief in the importance of what you are doing. By infusing meaning and purpose beyond financial objectives into your business and mission, you substantially enhance your entrepreneurial mindset.

    Related: Business Owners, Put On Your Own Oxygen Mask First

    3. Do I believe in myself?

    Self-confidence is such a central part of the winning mindset of an entrepreneur. Believing in one’s own ability to create, run and grow a business takes a lot of chutzpah. But it is important not to confuse boldness with fearlessness – and a good dose of fear is actually good. An entrepreneur’s ability to transform personal fear into positive action empowers them to be better business leaders. Self-trust enables you to take calculated risks, allows you to learn from your failures, and allows you to leverage your talents to achieve your goals. If you struggle with self-doubt and have ambitions for entrepreneurship, now is probably a good time to work on improving your confidence. It starts with recognizing your strengths, valuing your talents and trusting your capabilities to make smart decisions.

    4. Do I see setbacks as failures or opportunities to learn?

    While never an easy pill to swallow, entrepreneurs do actually learn more from their failures than from their successes. Henry Ford’s first automobile manufacturing business went bankrupt prior to his launching of the Ford Motor Company. Walt Disney’s first cartoon was a flop. And perhaps most infamously, Steve Jobs was fired from Apple. Of course, he was subsequently rehired and went on to mastermind Apple’s meteoric rise to become the largest public company in the history of the world.

    The point is that setbacks, even at the grandest scale, are often the sparks that set innovation and self-resolve into motion. Failure coupled with inquisitiveness can serve as a masterclass for entrepreneurs on what worked, what didn’t work and what is the best path forward.

    Related: Dealing Well With Setbacks Is Just as Important as Taking Advantage of Opportunities

    5. Do I have a fixed mindset or a growth mindset?

    Having the right mindset is essential to becoming the business leader you want to be. A fixed mindset is a limiting belief system that presumes talent, intelligence and the right path forward are rigid and unforgiving. This mentality can be debilitating for entrepreneurs and the success of their organizations. Think of all those times you have heard a business owner say, “It is just how we have always done it here.” Where are they now?

    Related: Why a Growth Mindset is Essential to Success and How to Shift Your Mindset

    On the other hand, business owners with a growth mindset are open to innovation, change and overcoming challenges. They believe talent can be developed through experience and training. Entrepreneurs with a growth mindset tend to be lifelong learners. They are innovators in their own sectors and throughout their industry at large. A growth mindset is indeed almost a prerequisite for success.

    Take some time to reflect on these important mindset-related questions and how they apply to you. By the very nature of delving into the topic and doing a little self-discovery, you almost certainly qualify as having a growth mindset and are that much closer to becoming the business owner you want to be.

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    Jason Zickerman

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  • 2023 Is the Era of AI. So What’s In It for Entrepreneurs? | Entrepreneur

    2023 Is the Era of AI. So What’s In It for Entrepreneurs? | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    We are entering a new era where a chatbot like ChatGPT can be our executive assistant, customer service rep, data coding guru, basic data analyst, food recipe generator, content writer, unique artist, speech writer and just about anything we could want it to be. Just one prompt will get us what we’re looking for in a minute.

    In the past couple of months, ChatGPT has passed both medical and MBA exams, which is simply mind-blowing. When the web, Google and other platforms like Twitter were launched, it took around five years to reach 100 million users — but with ChatGPT, it took five days to enroll 1 million users and just two months to reach 100 million users.

    Let’s take a step back and begin by discussing where the data generated by ChatGPT is coming from. ChatGPT stands for chat generative pre-trained transformer and is an advanced neural network model. Developed by an AI research and deployment company called OpenAI, ChatGPT is a large language processing tool that collects data from the internet and uses sophisticated AI prediction models to generate text by completing what the prompt asks it to perform.

    Related: What Business Leaders Can Learn From ChatGPT’s Revolutionary First Few Months

    For example, if ChatGPT is asked to write a book based on a few sentences it is provided with, it will write the book by randomly combining bits and pieces of the existing published literature out there. Similarly, if ChatGPT is asked to write a sophisticated letter explaining a rationale, it will write it out based on the written letters already existing on the internet. In doing so, ChatGPT is basically using someone else’s written and published material, which raises some ethical concerns such as who owns the data or materials generated by chatGPT.

    A physician rheumatologist, Dr. Clifford Stermer, asked his patient to use ChatGPT to generate an insurance letter, backed by research and references, insisting that the patient’s condition needs coverage. A TikTok video created by Dr. Stermer went viral, as ChatGPT wrote a perfect letter— but a few days later, Dr. Stermer made another TikTok video mentioning that some of the references in that letter were not real. This raises another concern; namely, whether the data provided by ChatGPT is reliable or even up to date as the data it uses is limited until 2021.

    Like most of the new AI technologies and chatbots, ChatGPT raises some ethical concerns and issues that would need to be resolved before it reaches a mature state in the market. On the other hand, there is also the potential for bias in such AI gatekeeper applications if left unchecked or unregulated. The White House recently announced that it will be establishing an AI research entity that would help protect organizations and stakeholders from potentially harmful algorithms.

    Acknowledging the concerns and possible biases in using this highly advanced chatbot, here are three potential ways that ChatGPT can prove to be beneficial for entrepreneurs.

    Related: The Dark Side of ChatGPT: Employees & Businesses Need to Prepare Now

    Brainstorm with ChatGPT

    Using the most suitable prompts, ChatGPT can be used to brainstorm new ideas for entrepreneurs that are planning to start a business. These business ideas can then be further explored in detail, once established, about the potential technologies, potential partners involvement etc. As an example, ChatGPT was used to brainstorm ideas for creating a supply chain platform for keeping track of the needs of victims of natural disaster. Here is a detailed prompt to use as an example: “What apps are there that keep track of the needs of victims of natural disaster?”

    Market analysis with ChatGPT

    The second primary use for entrepreneurs is market analysis and identifying major challenges in a business idea, which can be performed by ChatGPT in a couple of minutes. It’s the most important business use for entrepreneurs since ChatGPT summarizes everything that’s out there in a matter of minutes and saves many hours of research. It gives a clear picture of what competitors there are in the market. More prompts can be given to learn more details and the potential challenges once the biggest competitors in the market have been established. One such prompt would be: “List the startups that use a platform to track the needs of victims of natural disaster.”

    Strategize and outline a business plan with ChatGPT

    Last but not least is to learn from the strategies ChatGPT proposes to launch and implement ideas. Of course, ChatGPT only serves as a springboard in developing a strategy, but it can be a useful tool for beginners. In this case, a prompt could be: “What would be the best strategy to launch a platform to track the needs of victims of natural disaster?”

    Although it took less than an hour to generate this business startup idea on ChatGPT using the above three steps, it is not recommended to be entirely reliant on the data or information generated by ChatGPT. It would be a good idea to verify everything that ChatGPT provides until this chatbot reaches its mature stage. There are tools available now, like GPTZero, and GPT detector that can detect if the text is written by chatGPT or human. Let’s keep in mind that ChatGPT is still in its infancy, and even the CEO of OpenAI, Sam Altman, has tweeted saying: “ChatGPT is incredibly limited, but good enough at some things to create a misleading impression of greatness. It’s a mistake to be relying on it for anything important right now. It’s a preview of progress; we have lots of work to do on robustness and truthfulness.”

    Related: 7 Ways to Use ChatGPT at Work to Boost Your Productivity, Make Your Job Easier, and Save a Ton of Time

    OpenAI recently received heavy support in billions from Microsoft which makes this tool a better competitor in the big tech giant market. Matter of fact, Microsoft is using its browser Bing to incorporate ChatGPT which makes Google’s race to catch up a little harder. Google on the other hand just announced its own chatbot Bard and there is a race between these two tech giants to win the AI intelligent chatbot space. It might all boil down to the tech giant that would be the first to consistently generate more reliable and responsible, secure and up-to-date information backed by trustable sources and would eventually lead this race.

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    Sahar Hashmi, MD-PhD

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  • Should Your Business Launch an NFT? Here Are 4 Things You Need to Know. | Entrepreneur

    Should Your Business Launch an NFT? Here Are 4 Things You Need to Know. | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In 2021, non-fungible tokens (NFTs) came out of what seemed like nowhere to rack up almost $41 billion in sales. This explosive growth combined with its buzzy reputation might understandably lead startup leaders to wonder, is the NFT a smart growth opportunity for a young business, or just a flash in the pan that will only get you burned?

    After that initial explosion of buzz around NFTs, the market suffered a sales volume decrease as Ethereum, the cryptocurrency many NFTs are based on, dropped in value. With the NFT market now beginning to stabilize as the outlook of Ethereum becoming cheaper to mine appears positive, it’s easier to get a real answer to the question of whether to delve into NFTs.

    Related: The Inception of Digital Assets and Growth of NFTs

    Meanwhile, one of the market’s major weak spots — its serious energy inefficiency — is also set to be fixed in the near future, removing one more obstacle to growth. In other words, strong indications point to NFTs continuing to flourish in the foreseeable future. But do they make sense for your fledgling brand?

    The NFT marketplace opportunities are expanding

    In many ways, NFTs are just getting started. New marketplaces will continue to pop up, making it easier to pay for NFTs with fiat currency. Metaverses and video games will start to take full advantage of NFTs, selling transferrable avatars and in-game items to players that they can truly call their own.

    With the right approach, you have an opportunity to tap into a steadily growing, tech-savvy global audience that’s willing to purchase digital products that come with residual royalties built into the blockchain contract. However, that doesn’t mean entering the NFT market is an automatic slam dunk for every business.

    Despite its trendy reputation, an NFT isn’t a magic money maker. Like any product, it requires proper marketing, a thorough business plan encompassing the costs and risks involved and a dependable team behind it all. Launching an NFT also requires a thorough understanding of where it fits into your overall company vision. Here are some considerations as you ponder your decision regarding NFTs:

    1. Educate yourself on the behind-the-scenes aspects

    Before you get involved in this space, you need to start with a solid understanding of blockchain technology and NFTs. Plenty of resources are available to help you learn the ins and outs of the technology. NFTNow is a solid place to start.

    Related: How Blockchain Technology Is Changing the World From the Metaverse to NFTs

    After you understand the process behind an NFT, you should also give yourself a practical education. Create a simple “test NFT” that you can sell to a friend or colleague for $1. Go through the entire process and see whether it’s something you can see yourself and your customers repeating enough to generate a viable business line. Having a basic understanding of the process, along with the knowledge of how and why NFTs increase and decrease in value, will help you determine whether getting involved in the NFT space is the right fit for you.

    2. Decide if a potential NFT has actual value to your customers

    In some ways, the popularity of the NFT isn’t all that different from the mobile app craze of the past decade. As a software engineer, I was approached by a lot of people who were under the impression that if they just had a mobile app, they could become the next Mark Zuckerberg overnight.

    In most cases, the mobile apps they wanted to build would work just the same — or even better — on a mobile browser. For these entrepreneurs, building an app would just mean wasting money on something their business didn’t need and their users didn’t want. Today, plenty of entrepreneurs are making this same mistake with NFTs.

    Don’t create NFTs in the hopes that you’ll generate buzz for your business; launch an NFT collection only if you’re serious about staying in the marketplace long-term and if you believe your collection has a unique value that NFT buyers will emotionally resonate with. Ask yourself whether you see a third party wanting to buy your NFT from a buyer as a resale. If the answer is no, then it doesn’t belong on the market.

    Related: Make Your Brand a Household Name Using the Power of NFTs

    3. Assess all the costs for launching an NFT

    While it’s true that you might be able to mint and list an NFT at a cost of $100–$700, that doesn’t necessarily represent the true cost of launching a successful NFT.

    If your current consumer base consists of people who love old-fashioned art and collectibles, for instance, you may have to enlist the help of experts to reach a new, younger demographic of NFT enthusiasts. This can easily turn into a marketing budget of up to $30,000 (or even more) just to get you started with proper brand creation, storytelling and creative direction. Make sure you’re factoring in all these costs when deciding whether your launch will be truly worth it.

    4. Build a following and then launch an NFT — not the other way around

    NFTs should not be viewed as an “if you build it, they will come” technology. You need to make sure you have a robust audience who will want to buy what you’re selling. NFTs are still in their relative infancy, and that means that entering this new market means taking on a certain amount of risk. But it means that there is still so much more room to grow.

    While art has been the major focus of the NFT market thus far, plenty of other applications are only just being explored. Platforms such as Decentraland, for example, are using blockchain technology and NFTs to build a whole virtual world — all owned by the people using it.

    NFTs offer a world of potential, and it will be forward-thinking entrepreneurs who help bring that potential to fruition. However, it’s not enough to want to be one of these entrepreneurs. You need to have a plan and a vision that makes sense within the market. Otherwise, you will end up getting burned after all.

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    Gideon Kimbrell

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  • 5 Benefits Patent Management Software Must Deliver | Entrepreneur

    5 Benefits Patent Management Software Must Deliver | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    A properly managed patent portfolio can be an organization’s most valuable asset.

    A robust patent portfolio can protect investments by safeguarding product lines and defending against competitor litigation and infringement. A strong patent portfolio can also deliver the value necessary to raise investment funds, collaborate with partners and strengthen a company’s position in mergers, acquisitions and other transactions.

    Recent data technology advancements, such as machine learning and artificial intelligence, have eliminated many manual processes and have made patent data increasingly accessible to small and large businesses.

    Patent management software uses patent data analytics to help businesses prepare and organize patent applications, manage patent portfolios and make data-based strategic decisions. Without a patent management tool, it’s difficult and expensive to gain the value that a patent portfolio provides.

    If you’re considering starting or building a patent portfolio and want to maintain it efficiently, you’ll need a patent management tool that’s versatile and comprehensive.

    Here are five benefits an optimized patent management software solution delivers:

    Related: The Basics of Protecting Your Intellectual Property, Explained

    1. Reduced legal fees

    A patent management tool synched with the U.S. Patent and Trademark Office (USPTO) can provide automatic status updates that outside counsel would otherwise bill you for. When powerful data science provides the information to track your case, you can make intelligent decisions based on the same knowledge that was once only available to your law firm.

    Save time and money with real-time status that eliminates the need to call your attorney, wait for updates and pay for information.

    A patent management software solution that delivers easy-to-understand patent portfolio status reports enables you and your staff make timely and informed decisions.

    2. Greater patent prosecution efficiency

    Patent prosecution — the process by which you obtain a patent — entails drafting, filing and negotiating issuance with the patent office. The likelihood of successfully prosecuting a case often depends on the allowance rate of the examiner assigned to the case.

    The more you know about the examiner’s allowance history, the better you can negotiate and make informed decisions about how to pursue the case. A patent management tool that lets you know how the examiner handling your case tends to respond puts you in the driver’s seat when choosing the right course of action.

    3. Patent vetting

    Any process by which you’re vetting and selecting ideas to draft and file requires input and collaboration from stakeholders familiar with the technical benefits, budget considerations and strategic vision.

    A patent management tool that facilitates interaction between these players is critical to discovering and moving forward with the most promising ideas without lengthy meetings. Actionable intelligence like cost and allowance predictions allow for finding the most promising ideas for protection.

    Features like simultaneous editing, the ability to comment on ideas and documented changes assist in capturing the best thinking within an enterprise. Tools like these, which allow for online and real-time collaboration, can ensure a patent portfolio that aligns with a company’s strategic vision and budget.

    Related: Want to Patent an Idea? Consider These 3 Tips

    4. Assistance in effective IP budget execution

    Efficient budget spend is crucial for getting the most value from your patent portfolio.

    The key to effective IP budget spending often begins with aligning your strategy with your portfolio and ensuring that patents are compatible with those goals.

    Are you building a defensive patent portfolio or one for acquisition? Is the goal to assert your patents or license them? Do you have aspirations to get into new markets? Being clear on your strategy will help you determine which patents to pursue or prune to best allocate budget dollars.

    Patent management software that allows you to categorize, summarize and rank cases using objective measures provides the first steps toward getting a clear picture of your portfolio and how it can achieve your strategy.

    This type of analysis helps you determine which cases no longer have value so you can cut them, license or auction them off to free up your budget for better opportunities.

    5. Multiple innovation dashboards

    Zeroing in on the precise data you need helps you stay on top of your patent pipeline as well as make timely and informed decisions.

    Role-specific dashboards for inventors, managers, patent practitioners and admin provide relevant perspectives for particular different stakeholders. Everyone involved in the patent program gets their bespoke view with appropriate rights for their involvement.

    Dashboards that list ideas submitted and filed by their team allow managers to track inventors and the stages they’re working on or stuck at. They can also help identify prolific innovators who have submitted the most ideas or filed the most patents. Filters allow you to focus the interface further for a given query.

    Multiple dashboards can help you gain visibility into every corner of your innovation pipeline to stay aligned with company strategies and KPIs.

    Related: 4 Ways to Significantly Reduce the Cost of Obtaining New Patents and Managing IP

    Patent management software is essential for organizing and managing your patent portfolio. With it, you can easily track the progress of your patents and get timely answers to all your questions.

    How many patents have been issued? What is the status of various filings? How many patents are there on a particular product line? A hard-working patent management tool provides the answers you need to stay on top of your innovation pipeline for the entire lifecycle of your patents. It saves you time and money, and it helps you meet your company’s strategic goals.

    A well-curated patent portfolio can give you the competitive advantage you need to protect your patent assets and take new products to market. The right patent management software facilitates thoughtful management of every stage of that process.

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    Thomas Franklin

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  • The Risks of Using ChatGPT in Your Personal Branding | Entrepreneur

    The Risks of Using ChatGPT in Your Personal Branding | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Looking to build your personal brand, but struggling with the time commitment required to write a LinkedIn post or, even worse, a lengthy thought leadership article? You are not alone. A fellow entrepreneur recently said to me: “I would rather have another C-section than sit down and write!” That is chuckle-worthy but relatable to so many of us, isn’t it?

    Enter ChatGPT. As this chatbot continues to make waves across the digital world, becoming a hot topic of conversation both in boardrooms and in coffee shops across the globe, many entrepreneurs are seeing this impressive AI tool as the perfect solution to their content creation bottlenecks. The demand for this magical wand overwhelmed the servers, making them crash or simply unable of processing the load. Suddenly, we are seeing many entrepreneurs churn out social media and blog posts at staggering speeds, thanking ChatGPT for providing the content they can simply copy + paste into their platforms of choice. Enter bad news. I decided to write this article at the risk of sounding like a Grinch who stole the proverbial Christmas, but I promise to offset the mood I may dampen with some practical advice.

    Related: The Dark Side of ChatGPT: Employees & Businesses Need to Prepare Now

    The risks of using ChatGPT as your personal branding ghostwriter

    As a personal branding expert, I have no choice but to advise you against using ChatGPT as your ghostwriter. Let me tell you why.

    When it comes to creating content with the goal of building a compelling personal brand, your strategy must rest on at least one of the following three pillars:

    • Thought leadership

    • Opinion leadership

    • Experience sharing

    Sometimes we curate and share someone else’s content (giving them credit, of course) or share something purely for entertainment purposes. The rest of the content we put out online, however, must reflect our thoughts, our opinion and our experiences.

    This is where using ChatGPT can become problematic. When you “hack” the content creation process by copying and pasting its answers, you are leveraging someone else’s thoughts and opinions rather than your own. Why is it a problem? At best, your personal brand will feel unoriginal, uninspired and lacking the emotional connector that compels audiences. At worst, you will find yourself building a personal brand rooted in phoniness, thus foregoing what a personal brand should be rooted in: radical authenticity.

    The “copy and paste” approach runs two other risks.

    The first is the risk of misinforming your audience. According to ChatGPT itself, it can provide inaccurate or outdated information and can make mistakes. This was the risk we took when plagiarizing from a friend’s paper during school days, and it is the same risk we take today when plagiarizing from an AI tool.

    The second risk is that a multitude of other entrepreneurs might have asked ChatGPT the exact same question that you asked and are creating a carbon copy post or article to yours. I give talks to entrepreneurs across the globe, and I know that we all complain about the noise and the repetitive “trash” (your words!) that we are inundated with online. Why add to it?

    Related: What Does ChatGPT Mean for the Future of Business?

    How to leverage ChatGPT to build your personal brand

    By now you might be thinking that I am passionately advocating against ChatGPT for content creation, but you couldn’t be more wrong. I believe it is a fantastic tool that can aid us in the exact same way that Google translate aids but does not replace the actual work a translator does. I leverage it personally and within my personal branding agency. As promised, here are four ideas for how you can leverage ChatGPT successfully:

    1. If writing is not a strength of yours, use your gift of the spoken word instead. Ask yourself a question, and record yourself answering it. Take the recording, put it through a transcription software such as OtterAI, and then take the raw text and put it into ChatGPT. This way, you will be leveraging it to edit your thoughts, your opinions and your experiences without having to do any of the actual writing. The quality of writing might sound generic, but at least there will be nothing generic about the content itself.

    2. Not sure what to write about? Use ChatGPT to brainstorm ideas. Tell it that you are looking to write an article, specify the audience, define the overarching theme (it can be general), and ask it to give you 10 ideas. Choose the one that speaks to you, and refer to point #1 for the steps to take.

    3. ChatGPT is particularly useful for adding punchy opening lines or engaging closing sentences. Yes, it will typically end each closing paragraph with “in conclusion,” but that can be edited out. Specify the tone you want: professional or serious, funny or humorous, engaging or light-hearted, and ask for variations to select from.

    4. Use it for article title ideation. I asked ChatGPT for five ideas for the title of this article and here is what it gave me:

      1. “From Personal Branding to Plagiarism: The Risks of Relying on ChatGPT for Content Creation”

      2. “ChatGPT: A Powerful Tool for Personal Branding or a Shortcut to Phoniness?”

      3. “Leveraging ChatGPT for Personal Branding: Tips and Tricks from a Branding Expert”

      4. “Radical Authenticity in Personal Branding: Why Copying and Pasting from ChatGPT Won’t Cut It”

      5. “ChatGPT for Personal Branding: How to Use it Wisely Without Sacrificing Your Authentic Voice”

    Those are five great options. I felt that they were long for my style and voice, so I asked ChatGPT to shorten the fourth option. The result is what I chose as the title of this article — an interesting, on-brand title that ChatGPT and I collaborated on for a speedy result.

    Related: How to Use AI Tools Like ChatGPT in Your Business

    I hope to see more entrepreneurs leverage tools like ChatGPT — but without sacrificing human intelligence for an artificial one. The concept of “radical authenticity” in personal branding is what resonates with all entrepreneurs. I hear it almost universally, no matter the city or country in which I am delivering a talk. Collectively, we seem to agree that “fake it till you make it” is outdated and unfortunate advice (I wrote about it here and received an overwhelming amount of feedback from you echoing this sentiment).

    And yet, as we feel enamored with the impressiveness of this new tool, we suddenly forget that copying and pasting is the antithesis of authenticity. We have so much to share with the world, so many battlefield stories to tell and so many ways in which we can leverage our experience to pay it forward. Why reduce it all to the platitudes pre-generated for us, polluting the online platforms and running the risk of your readers uncovering that the posts and the articles under your name are not even yours at all?

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    Marina Byezhanova

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  • How to Build a Femtech Product That Stands Out | Entrepreneur

    How to Build a Femtech Product That Stands Out | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    As of 2022, 1400+ femtech companies are operating globally, and a dozen growth tanks have been found specifically for femtech startups. Of these companies, 51% are in North America, 27% in Europe, and 9% in Asia. The market is growing fast, presenting a lucrative opportunity for entrepreneurs and investors.

    The term “femtech” has been around since 2016. It applies to software, products and services that use technology solutions to improve diagnostics and healthcare for particular female-specific conditions or general health problems, like osteoporosis or cardiovascular disease, that affect women differently.

    Along with the software products, inventors are developing women-centric wearables, products and biotech solutions.

    Related: 5 Tips to Make Your Femtech Startup Stand Out

    How is femtech product creation different from other startups?

    Are ideas for your new startup brewing in your brain? Let us tell you what you will need to make them happen, development-wise.

    Planning and development differences:

    Include all representative testers in extensive customer research.

    Women come in all shapes from all backgrounds. Some people qualified for the femtech products do not identify as women – or may not be women at all. For example, with fertility applications targeted at hetero couples, males may want to share the experience.

    It is essential to count in race, sexuality, disability, gender identity and economics into qualitative research to get a full range of customer journeys. Interviews, dedicated groups, deep empathy exploration and consumer diaries will help to create a complete picture.

    Acknowledge the gender data gap:

    Over history, medical studies have assumed the male body as the default. Meanwhile, female bodies differ in physiologies and responses to disease. A resulting scarcity of data representing women’s health is something that femtech founders have to overcome.

    At the same time, it creates an opportunity to produce valuable knowledge through data collection and user-generated feedback and design better and more inclusive products.

    Make user privacy a top priority:

    While solving crucial problems for women’s health, femtech creators may accidentally disclose sensitive and controversial information.

    Some trackers gather data about a person’s mood swings, sexual behavior and intimate bodily functions. A company has to ensure the air-tight, HIPAA and GDPR-compliant processing of the information and be transparent with the user about what data they gather and how they use it.

    Related: Bringing ‘Femtech’ into the Mainstream: VC Interest Grows as New Frontier for Women’s Health Beckons

    Roll-out and marketing differences

    Find out if your product may classify as a medical device:

    Check what FDA classifies as a medical device — for example, laser hair removal systems and toothbrushes fall under that category. Note that apps can, too, classify as SaMD (Software as a Medical Device).

    An app that tracks a woman’s health is only classed as a medical device in some jurisdictions if it’s simply displaying information. But if it starts to diagnose a condition based on the gathered data, it may become a medical device.

    Get compliance clearance for the features you are marketing:

    Consult about regulatory frameworks for your product’s features (fertility tracking, contraception, dietary advice) to go through all the essential clearances on time. This way, you’ll avoid repeating any work steps and save time and money.

    Overcome social media bans:

    Meta is prudent in everything concerning women’s body parts. While having good intentions, it becomes a massive obstacle for femtech startups. For example, one contraception startup has to use the @ symbol every time they speak about the vaginal ring.

    Look for creative solutions, and shift your focus to driving organic traffic directly to the page or engaging with other platforms that are less prudent.

    What are the practical differences in software development for femtech?

    In femtech startups, women are the decision-makers. The professionals who face the clients of future products are also women. To follow this pattern and ensure more accurate data collection, we provide relevant professionals balance in the teams working from our side.

    The specific in the femtech products is that the accuracy of data usage in the application has to be the utmost focus, and you have to consider all possible variations.

    When we worked with a prominent fertility care provider from the U.S., we found out that physically active females have different body data than physically inactive, which impacts the tracking and the results. The fluctuations of the fertility-related data have the ultimate meaning, so we had to do separate developments for different user groups. The same applies to variations in other lifestyles, races and demographics. You have to consider a lot more parameters.

    Related: Poised For Growth: The Potential For High Return On Investment In The Emerging Femtech Sector

    So, what do you need to develop a femtech product that will stand out on the market?

    • Compliant development with extra attention to sensitive data

    • Meticulous product design with qualitative research

    • Developers experienced in health tech, mTech and wearables

    • A clear vision of your ideal customer profile and product-market fit

    • Legal-proofed, creative approach to the product marketing

    Femtech is an exciting new industry with a vast field for innovations. Though demanding, developing your product in this sphere can improve the quality of life for billions of people and bring you success.

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    Andrei Kasyanau

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  • How to Give a Presentation That Actually Works | Entrepreneur

    How to Give a Presentation That Actually Works | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Michael Bay has plenty of talents. He’s an incredibly successful film director and producer, known for high-budget films that draw enormous audiences eager to see stuff explode. He is not, however, a gifted public speaker.

    We know this because in 2014, Bay appeared at a Samsung press conference during the Consumer Electronics Show to promote the company’s new 15-inch curved TVs. Things went awry shortly after he was introduced: He stopped mid-sentence, explaining haltingly that the teleprompter was off. It was an understandable snafu, and Samsung exec Joe Stinziano tried to throw Bay a life preserver by asking him to describe how he comes up with cinematic ideas. The director struggled to answer without the teleprompter, pacing around and sighing with frustration. It was awkward, to put it mildly.

    Stinziano tried one last time to get Bay to speak off the cuff, asking how a TV format changes the way viewers experienced his films. But it was too late: The four-time MTV Movie Award winner was flustered beyond the point of return. “Excuse me…I’m sorry, I’m sorry,” he muttered before spinning around and fleeing the stage.

    What happened at that moment is every public speaker’s worst nightmare. Luckily for Bay, appearing at conferences isn’t his main gig, and minus a likely ding to his ego and potentially soured relations with Samsung, he walked away unscathed. Entrepreneurs can’t afford such catastrophic meltdowns, however.

    Here’s how to make sure they never happen.

    Related: Want to Give a Great Speech? Avoid These 5 Common Mistakes

    Know your story

    There’s a reason you’re the person giving a presentation: You have something important to say. Since you’re an expert on a topic, there’s no reason to read stiffly from a card or have a stilted presentation memorized word for word. These techniques are guaranteed to bore an audience, and fast, explains Bell + Ivy co-founder Zach Binder in a 2020 article in Forbes. Instead, he advises simply knowing your key points and being ready to adjust if the situation calls for it. In other words, do the opposite of what Bay did.

    “Audiences want to be comfortable watching a presentation and want to connect with that person,” he writes. “The easiest way to make that happen is by being yourself.”

    So, rather than composing an entire speech ahead of time, write out key concepts you want to hit, the practice — using them as a focus. Because, by leaving space for flexibility, it’s easier to adjust depending on the mood of the room. If people seem to be zoning out, engage the audience with a question or joke. Making eye contact and moving around the stage is also key for maintaining dynamic interaction — both much harder if you’re frozen in place trying to remember your lines.

    Be straightforward

    When you’re deep into an industry, it can be hard to divorce yourself from the jargon you know so well. But for the sake of the audience, you have to. Lengthy acronyms and dull tech speak aren’t the way to show off knowledge; more likely they will induce sleep among listeners. And like a lot of founders, I’ve been guilty of this myself, but after realizing that what I was doing simply wasn’t working, I made an effort to simplify what I was saying.

    Not only does this keep things engaging for an audience, but it’s also a more effective way to show what you know. A room full of smart people can tell when someone is trying to hide behind jargon as a cover for a lack of deeper understanding.

    Keeping talks as straightforward as possible is also wholeheartedly embraced by Maria Thimothy of Forbes‘ Young Entrepreneur Council. “The most important thing about a presentation,” she says, “is that it be easily understood. Keeping it simple allows you to control the flow… no matter which way it goes.”

    Related: How to Dazzle Your Audience in the First 7 Seconds of Your Speech

    Nuts, bolts, and presence

    Some people, no matter how ingenious their ideas or how knowledgeable they are about their industry, are just not natural public speakers. That’s okay because it’s a skill that can be learned.

    Nerves present quite the Catch-22: You’re nervous you’ll mess up, but being so is often why you mess up. Annoying, right? The best way to ease those nerves is to practice. Yes, I know I just wrote that it’s best not to memorize a presentation, but if the idea of speaking off the cuff strikes icy terror into your heart, it may be the best route — at least until you get more comfortable.

    A presentation, of course, is more than simply words. This is where developing a stage presence comes in. Writing for Harvard Business Review in 2013, TED Curator Chris Anderson says that the most common issue in unpracticed speakers is moving their bodies too much, including swaying from side to side or otherwise compulsively shifting.

    “People do this naturally when they’re nervous, but it’s distracting and makes the speaker seem weak,” he explains. “Simply getting a person to keep his or her lower body motionless can dramatically improve stage presence.”

    Eye contact is also important. Anderson recommends finding five or six friendly-looking faces in different parts of an audience, then making eye contact with them while you speak.

    “That is incredibly powerful, and will do more than anything else to help your talk land,” he writes. “Even if you don’t have time to prepare fully and have to read from a script, looking up and making eye contact will make a huge difference.”

    Finally, you don’t need to regard nerves as an enemy. Just recognize them and take some simple ameliorative steps: Taking a deep breath before going onstage, and remembering to breathe throughout, is one of the best.

    Related: 3 Expert-Backed Strategies for Blowing People Away With Your First Impression

    Talking in front of people, whether you’re pitching to a group of investors or giving a speech, is part of every entrepreneur’s life. Becoming comfortable with the process will make both you and your business come off as polished, professional and competent. It’s abundantly worth your while to get good at it.

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    Aytekin Tank

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  • 3 Strategies for Coping with Overwork Pressure | Entrepreneur

    3 Strategies for Coping with Overwork Pressure | Entrepreneur

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    Don’t buy into the hype. Here’s why you need to push back on the temptation to overwork

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    Aytekin Tank

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  • What’s on Entrepreneur TV This Week | Entrepreneur

    What’s on Entrepreneur TV This Week | Entrepreneur

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    Entrepreneur TV’s original programming is built to inspire, inform and fire up the minds of people like you who want to launch and grow their dream businesses. Watch new docu-series and insightful interviews streaming now on Entrepreneur, Galaxy TV, FreeCast, and Plex.

    This week be sure to watch episodes of:

    Chicago CEOs (Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday)

    This Week’s Featured Show!

    CHICAGO CEOs, have you sat down with Chicago’s top CEOs as they discuss what brought them success?

    Episode 101: Sit down with the CEOs of the Chicago Bulls, White Sox, Cubs, personalized video app Cameo, healthy food producer Simple Mills, and the Wintrust Financial Corporation.

    My Stories (Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday)

    MY STORIES The life stories of Roshan Brown, former D1 Basketball player.

    Episode 101: This moment of my life was an eye-opener and put me on my current path. Your current situation is different from your destination. Always keep striving for more!

    Celebrity Business Tips (Sunday, Tuesday, Thursday, Saturday)

    CELEBRITY BUSINESS TIPS showcases actors, athletes, and entrepreneurs as they share their best business tips to help you get started and find success with some humor and heart.

    Episode 101: Actors, athletes, and entrepreneurs alike all share their best business tips to help you get started and find success with some humor and heart.

    Habits and Hustle (Sunday, Tuesday, Thursday, Saturday)

    HABITS AND HUSTLE host Jennifer Cohen brings thought leaders and notable game-changers into thought-provoking conversations identifying effective techniques and ideas to help listeners level up their physical and mental capabilities.

    Episode 151: Amanda Knox is an exoneree, writer, and NYT bestselling author. We discussed topics like stoic meditation, negative visualizations, and the creative mental exercises she used to get through this hellish period. It’s imposing hearing Amanda’s ability to try to empathize with the people who had wronged her and the professional way she carries herself, especially after having every reason to be resentful.

    That Will Never Work (Sunday, Tuesday, Thursday, Saturday)

    THAT WILL NEVER WORK’s lively conversations showcase Marc’s unique combination of analytical skills and tough love, with a healthy dose of humor to provide actionable advice that will benefit founders – and would-be founders – at every stage of their business journey.

    Episode 304: Have you ever wondered what people do with the advice that Marc gives them on the show? David Silberman, the co-founder of PingPod, is here to tell you just that.

    Burt’s Buzz (Monday, Wednesday, Friday)

    Our featured film BURT’S BUZZ looks at the world of Burt Shavitz, the face, and co-founder of Burt’s Bees.

    Movie: Journey into the remarkable double life of Burt Shavitz, a reclusive beekeeper who reluctantly becomes one of the world’s most recognizable brand identities.

    Action and Ambition (Monday, Wednesday, Friday)

    ACTION AND AMBITION Andrew Medal goes behind the scenes to learn the world’s most ambitious people’s backstories, mindsets, and actions.

    Episode 102: Brothers John Resig and Leo Resig founded Chive Media Group and its flagship site, theCHIVE.com, in November 2008 with no capital and much hustle. With backgrounds in digital publishing and financial backing from partner Doug Schaaf, John and Leo were able to turn a three-person project into the nationwide, 170-employee entertainment digital media company that Chive Media Group is today.

    Elevator Pitch (Monday, Wednesday, Friday)

    On ENTREPRENEUR ELEVATOR PITCH, entrepreneurs have 60 seconds to pitch a business idea to a boardroom of investors.

    Episode 803: They say to dress for the job you want. So why did one contestant show up without a shirt? Watch to see if going a little risque was worth the risk, and take in the lessons of other pitches on an episode that scored the most deals in show history.

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    Entrepreneur Staff

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  • How Daily Exercise Helped Me Lead a Truly Productive Life | Entrepreneur

    How Daily Exercise Helped Me Lead a Truly Productive Life | Entrepreneur

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    At the start of 2014, I couldn’t run a mile. That year, I began to test theories about change and growth. I wanted to know if simple effort and consistent practice are enough to truly improve our skills and abilities.

    Turns out, they are. At the end of 2014, I ran my first official 5K race. By the end of 2015, I had run 20 half-marathons. Today, I’ve run over 200 half marathons and 11 full marathons, totaling 12,000 miles. I once “hated” the idea of running. Now, it’s my greatest love in life. The biggest surprise I’ve had is running hasn’t just transformed me physically — it’s transformed me mentally, too. Here’s what it’s taught me:

    Related: How Exercising Daily Has Made Me a Better Entrepreneur

    1. Sometimes, life is hard — but we can do hard things

    Running, especially in the beginning, was incredibly difficult for me. I’d never practiced it. Even jogging a few blocks left me out of breath and gasping for air. As I worked to improve as a runner, I realized that sometimes life is hard. It’s supposed to be that way. When we ditch our affinity for ease and comfort and instead embrace struggle and challenge, we open ourselves up to a whole new universe of possibilities. Instead of saying, “I can’t do that. That sounds hard,” we can lean in. As we do, several things happen.

    First, things we once deemed hard become easier. Our skills and strength aren’t fixed quantities — they can grow and expand. We improve, which allows us to handle more complicated scenarios and solve more complex equations. Second, we stop expecting things to be easy. When we don’t expect things to be easy, we grow comfortable with some adversity and pain. That’s when we find out that we can actually withstand adversity and push through. Consistent, daily effort and practice is the catalyst that ignites this process. In the beginning, you may not see massive changes, but you have to trust that it’s working.

    2. Our beliefs are the limiting reagent in the chemistry of our minds

    When we want to do something, it’s imperative that we believe we actually can. Our brain likes to be right, so it constantly looks for ways to validate or prove its beliefs. What we sometimes forget, however, is that we get to decide what we believe — and we can update our beliefs at any time.

    When I began running, I often believed that I simply couldn’t run any farther or take another step. “You’ve gone far enough, it’s time to stop,” my brain would shout at me. Then, I learned how to talk back to my brain. “Let’s just get to the red light,” I’d negotiate. Then, “How about just one more mile?” I’ve found that our bodies will do whatever our brains tell us to do. Often, we can accomplish much more than we think we can. We can keep going long after we think we can’t.

    As humans, many fall prey to this daily. We believe that reaching a compromise or agreement is impossible. So, it is. We believe a problem is unsolvable. So, it is. But almost always, if we believe there’s a way through and we remain determined to find it, we will. Here’s a tip: Taking a break from a problem and coming back to it later can be a remarkable tool. Just like our muscles, our brains sometimes need time to rest and rejuvenate. When you feel you can’t do anymore, come back after you’ve allowed your brain or body time to breathe. It’s amazing how differently you’ll view things after a break. This process refreshes stamina and creativity.

    Related: 4 Scientific Reasons Exercising Is an Entrepreneur’s Biggest Competitive Advantage

    3. Tools and resources are always available to help us; don’t go it alone

    With regards to literally everything in life — our relationships, our professional pursuits, our health and fitness goals — there is a plethora of research, books and mentors there to guide us. There is always someone who has already done what we want to do. Find these people, make friends with them and directly ask them for advice and mentorship. Observe them closely; learn from their examples.

    So often, we are afraid to ask for help for fear of looking foolish or being viewed as incompetent. We sometimes feel that we should do it all alone. This is a mistake. Reach out and leverage the people who have traveled in your shoes before. We, as humans, are not meant to function completely independently. In fact, our mere survival depends on our cooperation and partnerships with one another. With regard to my running, podiatrists have advised me on my feet and my shoes, friends have shared the financial burden of housing me during races and apps have provided me with music and tracking of my results. Without this, much of my running wouldn’t have been sustainable.

    4. Success is not a straight line; don’t expect every day to be amazing

    With regard to any problem we want to solve or any competency we want to develop, it can be tempting to think that every day should be better than the last. We sometimes think that once we’ve set a goal, started down a path and made headway, it should be nothing but smooth sailing.

    That thinking can cripple us. This is not how success works. There will be days when we lack the motivation to press forward. There will be disruption in our business. Unfavorable economic environments and new competitors in our marketplace can send us into a tailspin. Pouring rain can show up on the day we planned for our long run or you might twist an ankle on race day. These things happen. We sometimes take a step forward to only take two steps back. There are moments we might regress. What we do in these moments will define the trajectory of our lives. When we anticipate these moments, we handle them better than if we deny or ignore their existence. One of the best ways to avoid falling into this trap is to constantly remember our why and to stay passionate about and committed to not just the end results, but the journey.

    Without these four strategies, I would have failed as a runner, but also as a leader, a coach, an author, a friend and a partner. All these areas have thrown me challenges. Before becoming a runner, I didn’t want to struggle in life. When things got tough, I was more prone to quit or give up. Running has taught me that struggle simply means we’re growing. It’s taught me that no matter what’s happening around me, I always get to choose my response. Now, I use that in every area of my life, which has changed literally everything — maybe it can change yours, too.

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    Amy M Chambers

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  • 3 Signs That You Need a Virtual Assistant | Entrepreneur

    3 Signs That You Need a Virtual Assistant | Entrepreneur

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    According to Gallup, 45% of entrepreneurs report being stressed out, which makes perfect sense: Being the chief decision-maker and doing everything in a business gets overwhelming and frustrating, even when someone is passionate about what they do. In response, one of the most pivotal moves is taking on a personal virtual assistant — a person typically brought on via contract (rather than a traditional employee), providing both flexibility and enhanced options for getting things off your plate.

    Virtual assistants handle a broad range of tasks, including emailing newsletters, social media scheduling, calendar management, research, data entry, proofreading, landing page creation and much more. And there are reliable signs that you need one. Most people wait too long, then find themselves rushing through the hiring process, which makes disappointment far more likely.

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    Laura Briggs

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  • A Step-by-Step Guide to Venture Capital Due Diligence | Entrepreneur

    A Step-by-Step Guide to Venture Capital Due Diligence | Entrepreneur

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    Venture capital firms typically follow a due diligence process when evaluating potential investment targets. That means founders and their businesses are carefully examined, so the startup team should be aware of how to deal with it. Usually, the process at Leta Capital involves seven steps. Here are those steps, along with what entrepreneurs should know about each one:

    1. Initial screening

    Initial screening is carried out to identify if the startup has the potential to even be under scrutiny. Once the connection between the founder and the investment analyst has been made, the first stage of due diligence typically begins right away. In many cases, the process starts informal, and the startup may not even realize the extent to which they’re being evaluated. During the first conversions with the founders, the VC firm makes a preliminary review of the company’s business plan, market opportunity and management team. From that point on, we can superficially assess the profile of the startup and make a decision regarding further observation.

    Related: 4 Tips for Simplifying Due Diligence (and Why It’s Even Needed)

    2. Market research

    After the screening, the investment analyst investigates the market size, competition, trends and growth potential for the startup’s product. We observe the market share that the startup is targeting and determine if there is enough demand for the product being offered. That’s a truly crucial component of the due diligence process. Keep in mind that investors know well there is no “perfect market” to enter and thus look for markets with significant potential, where they can back startups eager to find a sweet spot. However, even high-growth markets come with their own set of risks, such as intense competition, rapid changes in technology and regulatory challenges.

    3. Financial analysis

    VCs also estimate performance by conducting financial analysis. It comprises a review of the company’s balance sheet, income and cash flow statement, assessment of revenue, expenses and projections along with capital structure, including debt-to-equity ratio, evaluation of its customer acquisition model and plans for how it will use the funds raised. In order to progress, founders should be prepared to provide accurate and complete statements, well-reasoned forecasts and proof of transparent accounting policies and practices.

    4. Legal review

    Next comes the process of reviewing a company’s legal and regulatory compliance status, as well as its potential legal risks. The purpose of legal due diligence is to identify and assess any legal or contractual issues that may impact the value of the investment or the ability of the company to operate effectively. The startup should demonstrate a clear understanding of its governance structure, contractual obligations and intellectual property, awareness of all legal requirements related to its business and readiness to resolve any pending or possible litigation/disputes.

    Related: The 7 Due Diligence Basics for Investing in a Startup

    5. Technology assessment and customer validation

    The pivotal point of any due diligence process is the analysis of the company’s products. The purpose of product due diligence is to assess the quality, uniqueness and market appeal of a company’s products, as well as its ability to bring these products to market and scale its operations. The product shouldn’t be the only of its kind or cure-all for the entire market segment but needs to really meet the needs and preferences of its target customers. That’s what we try to confirm with the customer validation process aimed at gathering users’ feedback. Along with that, the VC firm proceeds with the investigation of the startup’s technology to assess its quality, capabilities, limitations and scalability. A technical examination may involve reviewing code, software architecture, hardware systems and technology platforms, as well as conducting user testing and evaluating the company’s ability to integrate with other systems.

    6. Management evaluation and reputation check

    VCs also draw particular attention to the experience, skills and track record of the startup’s management team to ensure that it has the expertise to execute its business plan. Moreover, analysts ask industry peers about their experience of working with the founder. And these days, it is not even about how productive or famous the founder is, but how one can lead the company through periods of growth and expansion, adapting to changes in the market and business environment — and here is where reputation matters.

    7. Due diligence report

    After conducting these evaluations, the VC analyst will write a due diligence report summarizing their findings and making a recommendation to the Investment Committee on whether to invest or not. As a result, the VC firm obtains a thorough understanding of the startup and its potential for success before making an investment decision.

    It is essential for an entrepreneur to understand what is happening inside the VC world. They need to be aware of what the due diligence process looks like and be ready to cooperate. It’s likely that many have heard of the scandals involving top funds, and none of the VCs want to get into a similar situation. That is why a due diligence process is an absolute must, especially at growth stages. Remember that reverse due diligence is also important and makes you look professional: Check the VC’s background and reputation, as you will have a long road toward success together.

    Related: What VCs Look for in a Startup Investment

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    Alexander Chachava

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  • How a Business Coach Can Make You Successful | Entrepreneur

    How a Business Coach Can Make You Successful | Entrepreneur

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    One of the best pieces of advice I can give to fellow entrepreneurs is to get a business coach. I should know; I’ve had the same one for 12 years. He’s helped me through some of the stickiest challenges I’ve ever faced in my business, and I credit much of my success to his support. Beyond helping me through the tough times, he’s also helped me to identify and lean into my strengths. Here’s how a good business coach should help you do the same.

    They speak the truth

    When you’re an entrepreneur, especially one who gains a lot of traction quickly, you’ll find yourself surrounded by many “yes people.” They’re usually well-intentioned, eager to please you and say the right thing so you’ll view them positively. Often, they’re also your employees, and the power of a paycheck means they won’t want to risk offending or irritating you. This makes sense, and these people shouldn’t be blamed for their staunchly supportive behavior.

    Even so, you’ll sink if these folks are the only ones in your circle. You also need someone who will give their honest opinion, no matter how you’ll receive it. This is a big reason why I strongly recommend your business coach has no agenda or financial ties to your business. They should have a similar level of expertise as you, but their only motivation is to help you become the best version of yourself, so you and your company succeed.

    This honesty means your coach will also tell you the truth about your strengths. Maybe you think you excel at sales, but they’ve seen that you’re far better suited to lead strategically. If you want your skills to be in a particular area, it might be uncomfortable to have your coach tell you they lie elsewhere. But hear them out. Sometimes it takes someone with expertise and an outsider’s perspective to make sure you’re in the role where you’ll contribute the most.

    Related: 10 Reasons Why You Need a Business Coach

    They challenge you to more

    Good business coaches advise you on leadership and strategy, but great coaches also tackle the relational and psychological aspects of being a business owner. They help you discover your fears, insecurities, character flaws, relationship mistakes and more. All of these aspects will affect the business, whether you face them head-on or not.

    As you work through these vulnerabilities, you’ll also encounter your strengths. For example, maybe your coach helps you discover that you tend to get defensive when someone comes to you with a concern. Instead of listening and considering the person’s point of view, you start defending your own, often vehemently.

    While this habit is something to work on to create healthier internal relationships, it also shines a light on one of your strengths: your passion and whole-hearted belief in yourself and your decisions. Your business coach can work with this.

    They can help you smooth over your communication challenges while helping you harness your decisiveness and assertiveness in more positive, productive ways. Since coaches should challenge you to be your best version of yourself, they need to understand your assets and liabilities.

    Related: If You Haven’t Hired a Business Coach, You’re Holding Yourself Back

    They hold you accountable

    Finally, business coaches worth their salt will not just dispense advice and go on their merry way. They’ll also share their insights, discuss them with you, collaborate on the next steps and be there to see them through. If you fail, they’re standing by to analyze why and how to avoid doing the same the next time. If you succeed, they’re waiting in the wings to evaluate why and how to achieve such an outcome again. A coach is with you through thick and thin, championing you while exploring how you can optimize your own growth and your companies.

    This also means they’ll call you out when you don’t hold up your end of the bargain. Maybe your coach helped you discover that you excel in creating financial projections and setting corresponding budgets. But you haven’t followed through on these things because you got busy, and they’re among your more tedious tasks. You can trust that your coach will hold you to your word, making sure you double down on your strengths to make the biggest impact you can.

    Getting a business coach with the right experience and intentions can be one of the best decisions you ever make as an entrepreneur. They’ll not only help guide you through the challenges of owning a business but also ensure you find your strengths and make the most of them.

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    Clate Mask

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  • 5 Reasons Strategic Planning is Vital for Entrepreneurs | Entrepreneur

    5 Reasons Strategic Planning is Vital for Entrepreneurs | Entrepreneur

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    I have a good friend who detests making plans. Our small circle of colleagues jokingly refers to him as “Houdini,” as he’ll seemingly go to any lengths to get out preparing. When it’s time to detail our yearly group vacation, for example, he’ll come up with the unlikeliest excuses to avoid participating. “I prefer to go with the flow,” is the reliable response.

    I’m sure we all have someone in our lives like this — a person who leaves much for the last minute. And I can understand that desire for spontaneity. Back in 2006, when I founded my startup, Jotform, I promised to never get so caught up in strategic planning that I forgot how to live without it. Of course, I was then a newly minted entrepreneur and had many untested ideas about running a business. Now I know better and have grasped that, as leaders, it’s not simply planning that’s key to success, but doing so strategically.

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    Aytekin Tank

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