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Tag: Entrepreneurs

  • How Complacency Kills Your Business (and How to Foster Innovation) | Entrepreneur

    How Complacency Kills Your Business (and How to Foster Innovation) | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Howdy, entrepreneurs! If you’re all cozy in your comfort zone, relishing past successes, here’s a wake-up call: Extinction could be looming. Time to shake things up! You heard that right. Complacency, that wicked wolf in sheep’s clothing, can slaughter your business faster than you can say “Netflix.”

    Now, pull up a chair, grab a mug of your strongest Joe, and prepare to learn how innovation is your only lifeline in this bloodthirsty, ever-evolving business arena.

    Because this is what you need to survive.

    Related: Complacency Kills Your Business. Here’s How to Fight It.

    Comfort zone: Your business’s deathbed

    Got a well-oiled business machine running smoothly? Congrats! Now, forget about resting on those laurels. The comfort zone, my friends, is where innovation goes to die, dreams get strangled, and businesses bite the dust.

    Why so? Because the market doesn’t care about your past glories. Customers always look for the next big thing — faster, better, cooler. If you don’t keep up, you’ll end up like Blockbuster — a relic in the entrepreneurial graveyard, remembered only as a cautionary tale.

    Remember, your competition isn’t sleeping. They’re plotting, scheming and innovating. While you’re cruising on autopilot, they’re out there hustling. So, dust off those cobwebs of complacency, and rev up your innovation engines.

    The “innovate or die” business mantra

    Innovation isn’t a fancy buzzword to throw around in board meetings. It’s the lifeblood of modern businesses. To illustrate, let’s rewind to the glorious ’90s. Remember Kodak? It was the darling of the photography industry. But when digital came knocking, Kodak clung to its film empire. Result? A swift and embarrassing downfall.

    Fast-forward to today. Look at the tech titans — Apple, Amazon, Tesla. They’re always pushing boundaries, forever in beta mode. That’s why they’re the apex predators in the business jungle. The message is crystal clear: To thrive, you must, I repeat, disrupt or risk being disrupted.

    So, how do you avoid the fate of the dinosaurs? You innovate. You experiment. You take risks — and most importantly, you never, ever get too comfortable.

    Related: Why Innovation Is Increasingly Becoming Critical to Entrepreneurship

    Nurturing an innovative culture: A practical guide

    Now, let’s dig into the nitty-gritty of fostering innovation. How does one cultivate this elusive beast? Buckle up, because we’ll embark on a no-nonsense, down-to-earth, practical guide.

    1. Embrace failure as a stepping stone

    That’s right. Failure isn’t the enemy; it’s a critical part of the innovation process. Ever heard of WD-40? That “40” stands for the 40 attempts it took to get the formula right. Embrace failure, learn from it, and charge ahead.

    2. Foster diversity and inclusion

    Do you want fresh ideas? Start by getting fresh perspectives. Foster a culture that embraces diversity and inclusion. Hire people who look, think and experience life differently from you. Their unique perspectives can lead to breakthrough innovations.

    3. Encourage curiosity and questioning

    Create an environment where every question is welcome and curiosity is cherished. Remember, every innovation starts with a question. So, encourage your team to ask questions without any fear.

    4. Promote a risk-taking culture

    Innovation thrives on risks. When teams fear consequences, bold ideas fade. Dare to venture for success! You must cultivate an atmosphere where calculated risk-taking is encouraged and rewarded. The next groundbreaking idea might just be lurking in one of those risks!

    5. Invest in continuous learning and development

    Innovation thrives in an environment where learning is continuous. Equip your team with the latest skills and knowledge related to your industry. Get them excited about workshops, seminars and courses. Create a supportive space for growth, learning and personal development.

    6. Collaborate beyond your walls

    Innovation doesn’t happen in silos. Collaborate with other businesses, universities or research institutions. You never know where the next big idea might come. These partnerships can bring fresh insights and invigorate your team with renewed enthusiasm.

    7. Provide time for creative thinking

    The daily grind can often stifle creativity. Encourage your team to take time off their routine tasks for creative thinking. This “innovation time” can be used to brainstorm new ideas, explore new technologies or simply think about better ways to perform their duties.

    8. Implement a good idea management system

    To nurture innovation, you need a system to collect, analyze and implement ideas from your team. An efficient idea management system ensures that no good idea goes unnoticed. It also encourages your team to contribute their ideas, knowing they will be considered seriously.

    9. Celebrate success, learn from failures

    When an innovative idea works, celebrate it. If it doesn’t work out, embrace the lesson. Acknowledge and celebrate your team’s innovative ideas, regardless of the result. This not only motivates them but also signals that you value innovation.

    10. Lead by example

    As a leader, you influence your organization’s atmosphere. To encourage innovation:

    1. Lead through action

    2. Be the inspiration you seek

    3. Demonstrate your commitment to innovation through your actions

    4. Be open to new ideas, encourage healthy debates, take calculated risks, and continuously learn and adapt

    Related: 9 Ways Your Company Can Encourage Innovation

    Innovation is a journey, not a destination

    Hey, fellow trailblazers! Innovation is no one-time gig; it’s a journey of constant improvement. Keep pushing boundaries, challenging norms and staying curious.

    Remember: Stop innovating, and you risk fading away. No room for complacency! Let’s shake things up, reinvent and leave a lasting legacy.

    As Steve Jobs said, “Innovation distinguishes leaders from followers.” Ready to lead?

    Keep those creative juices flowing, stay hungry, and stay foolish. Happy innovating! Until next time, stay innovative and keep your businesses alive and kicking.

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    Chris Kille

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  • Ask Co-Founder of Netflix Marc Randolph Anything: How to Watch | Entrepreneur

    Ask Co-Founder of Netflix Marc Randolph Anything: How to Watch | Entrepreneur

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    Marc Randolph, the co-founder of Netflix, joins us for another episode of Ask Marc, a live Q&A series about starting and growing your business. The event will begin on Tuesday, September 26th at 3:00 PM ET, streaming on our YouTube, LinkedIn and Twitter channels.

    Where can I watch Ask Marc?

    Watch and stream: YouTube, LinkedIn & Twitter

    You can watch on your phone, tablet or computer. Ask Marc will be shown in its entirety on YouTube, LinkedIn and Twitter

    What time does Ask Marc start?

    Date: September 26th
    Time: 3:00 PM ET

    The episode kicks off at 3:00pm ET.

    Why should I watch Ask Marc?

    Get free business advice directly from the co-founder of Netflix, Marc Randolph. Marc loves helping founders and small business owners, and this your free opportunity to ask him any of your questions about topics like:

    • Starting a business
    • Growing a business
    • Raising money
    • Building marketing campaigns
    • Best practices
    • Anything you want to know!

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    Entrepreneur Staff

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  • The Definition of Value Is Changing — What Entrepreneurs Need to Know | Entrepreneur

    The Definition of Value Is Changing — What Entrepreneurs Need to Know | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Entrepreneurs have long worked hard to build their wealth and create dynasties by creating value in the marketplace and finding unique ways to solve problems. In recent years, however, the way entrepreneurs have been approaching this has shifted. Often, this involved allocating a percentage of their profits into savings accounts to act as a hedge for the well-being of their companies during a market downturn or a need for liquidity to meet payroll. Another method was to generate profits, raise your net worth, take a member draw and make your money work for you by putting it into real estate or stocks.

    However, the world is changing, and along with it, the idea of what is valuable is changing. Entrepreneurs need to understand this updated landscape to capitalize on these changes and continue building their multigenerational dynasties.

    Value has historically been defined by fiscal money, tangible assets (such as art, land and property) and other net worth-building components. However, the collective, modern mentality is changing what the term “value” means in today’s world.

    Related: The Key to Generating Maximum Value in Today’s Fast-Changing, Competitive Business Environment

    What people deem to be important today is shifting rapidly from what it was even 20 years ago. The laptop or digital nomad lifestyles are en vogue, and business owners have started investing earlier in other opportunities such as digital currency, other businesses and more flexible means of creating value.

    This is part of what has led to a shift in wealth distribution, with millennials and Gen Zers taking the lead for spending power, opening the interpretation of what is considered valuable. Younger generations value experience above products or things, and they use their assets to expand and enrich those life experiences.

    For example, if you offer someone in their twenties $100,000 in cash or $100,000 in travel experiences, most of them will choose the travel option.

    As an entrepreneur, it’s vital to know what is considered valuable so you know where to put your time, energy and resources — and what kind of company to start, invest in and be a part of in today’s world. Whereas before, an entrepreneur may have kept a large storehold of cash in a savings account to shore up the business, but with the recent bank collapses, entrepreneurs are now looking for other safe havens to ensure their value — and their company’s value — remains secure and available to them. This is the current state of how value is shifting and what you need to know.

    How values shift

    Value has been changing in the form of delivery since the beginning of time. We used to trade beads and rice, then we valued fiat currency, and now we’ve moved to blockchain and digital currencies.

    As technology continues to quicken the speed of human advancement, the actual things we use to symbolize value will likely keep changing. This is because the way that we value our time, energy and life experience is evolving beyond just survival.

    Old systems of earning value, investing value and accumulating value are breaking down, and that’s leading to a different meaning of what value can be.

    Instead of homes, cars and belongings, people are finding more value in freedom. Freedom of experience. Freedom of time. Freedom of expression. Freedom of opportunity.

    No longer are fiat currencies and tangible assets the go-to; in fact, studies show that the growing trend of other nations to establish alternate trade routes concerns entrepreneurs about the long-term value of the dollar. Entrepreneurs are looking outside the USA to international vehicles, currencies, and other categories to diversify so their wealth and businesses survive. They are looking for assets that retain their value and that they value personally, rather than putting fiat currency in a bank account or counting the number of computers and company equipment in their commercial real estate office as the only options to give the business value.

    The only tried and true methods are not enough; they want to diversify with other asset classes in holdings as a backup. This may include: collecting hard assets like valuable art, gems or collectibles. In a minimalist trending society that values time over everything else, assets need to be mobile so that it’s easier to access the experiences you want to have.

    Related: How to Build an Impressive Investment Portfolio

    How value is perceived

    Because of the pandemic, people are valuing their time as an asset more than previous generations. People are no longer waiting around and assuming that they have time to waste — this is why entrepreneurs are getting younger and starting businesses earlier in life, according to the Centre for Entrepreneurs. Because of the worldwide quarantines from the pandemic, people feel that they need to make the most out of their lives in every way possible. This awakening has led to a significant difference in what people consider valuable and how they want to run a company.

    How value is experienced

    If you want to shore up your business with a hedge against inflation or a market downturn, consider how to increase your portfolio of assets. How someone experiences their assets directly correlates with how they experience their life and the purposes they need them to serve.

    For example, some people love to collect art, hang it on their walls or proudly display it in their galleries. Other collectors have a vault of art that they haven’t entered in the past 20 years, where portraits that have been passed down for the past six generations are simply collecting dust.

    For the vault owner, the $30,000,000 in art they purchased with the business is not working for them. It may or may not be accumulating more wealth for them, they’re not admiring it, and it’s not being used in any meaningful way. So, the vault owner’s collection may not be considered valuable to them because it’s not enriching their life and there’s a cost associated with maintaining it. Not every investor holds the same value for the same assets. It’s a personal decision that goes beyond fiscal interest but also includes mental and emotional well-being considerations.

    However, for the collector who spends time admiring the brushstrokes of the Impressionist paintings in their gallery each week, that person may feel that their art collection expands their creativity and happiness — therefore bringing value to their life.

    Related: How to Use Alternative Assets as a Hedge Against Inflation

    Overall, things are different now

    There is a big difference between materialism and lived experience. Materialism for previous generations was the equivalent of wealth. Their net worth was tied to their belongings, and that was in alignment with their value system as people. However, lived experience is what today’s generations value above everything else. Assets are to be used to elevate life and delight the senses, which is why travel is so highly coveted. The key to assets being considered high-value today is, in part, tied to their ability to be easily mobilized to create more lived experiences, liquidate to convert, transfer or serve other immediate personal or business needs. Therefore, the more flexible and mobile your assets are, the more subjectively valuable they are.

    Because of the current housing market, stock market and other traditional investment opportunities, people are asking different questions about their valuable hard assets.

    Here are some questions to ask to choose the best asset for your diversification needs:

    • Will I still want this in three years?

    • Is this an asset that fits my current lifestyle or the lifestyle that I want?

    • Is this asset something that’s tradeable for something else?

    • How quickly can I divest this if I don’t want it anymore or need cash for a business or personal need?

    • Does this asset expand my time freedom, or does it rob me of the time that I have that I want to invest in other experiences?

    • Does this asset pull from other assets such as money, stocks, or other things?

    • Does this asset continue to accumulate value on its own accord?

    What each entrepreneur, investor or asset holder perceives as valuable will be unique to them. So, when purchasing or acquiring an asset, get clear on what that asset will do for you, how it will retain its value, whether it will cash flow or give you more time or location freedom, how quickly you can liquidate for cash to meet payroll or any other emergency business or personal needs and what its value is in your life. Adding hard tangible assets to your portfolio may ensure your personal net worth remains stable and your company remains secure in the months and years ahead.

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    Jarrett Preston

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  • How to Power Nap Your Way to Maximum Productivity | Entrepreneur

    How to Power Nap Your Way to Maximum Productivity | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Professional athletes are known for their pre-game rituals. In the NBA, LeBron James tosses chalk in the air (allegedly a nod to fellow legend Michael Jordan), while Kevin Garnett would slap his chest to the crowd and then hit his head on the basket support, and Dwyane Wade would do three pull-ups on the rim. While many rituals are as unique as the players themselves, a widely embraced practice for pro ballers is the pre-game nap. LeBron James, Derrick Rose and the late Kobe Bryant were all serial nappers, and that’s no coincidence: Research has shown that rest of that kind boosts performance, including perceptional awareness. NBA commissioner Adam Silver once went as far as to say, “Everyone in the league office knows not to call players at 3:00 p.m.”

    Despite this, “sleeping on the job” still sports a negative lifestyle connotation. In the startup world especially, where entrepreneurs make no secret of burning the candle at both ends, a daytime snooze seems antithetical to the deeply-engrained hustle culture, but a nap during office hours can be very effective in boosting overall health, including fighting the all-too-common burnout phenomenon. As reported by Harvard Business Review, studies suggest that up to 61% of U.S. professionals feel like they’re burning out at any given moment, and according to the Centers for Disease Control and Prevention, fatigue costs American businesses up to $218 billion annually in reduced productivity and worker absence due to related health issues.

    At Jotform, we work hard (sometimes in sprints during hack weeks, for example), but as CEO and a firm believer in the power of a nap, I also cultivate an atmosphere in which we rest hard, too.

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    Aytekin Tank

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  • How to Determine the Best Location for Your Business | Entrepreneur

    How to Determine the Best Location for Your Business | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Some of the most successful companies in the world started off in the family garage — like Apple and Amazon, for example. For many entrepreneurs, evenings spent working on a side hustle slowly transform into days running a full-fledged business, leading entrepreneurs to a key question: Where — literally, where — do I take this next?

    Knowing where, when and how to move your business from an informal setting to a true base of operations can be daunting. There are many factors to determine the best fit — such as commercial real estate costs, building amenities, location within your central business district or office park, parking and more. Understandably, the process can be intimidating.

    While there may be headaches that come with finding the perfect space and location, here are some considerations to make the transition feel more manageable.

    Related: Ready for a Legit Office Space? Think About These 4 Things Before Starting Your Search.

    Where will your business thrive?

    Every business has different needs for the perfect location to service its clients and customers, whether that be office space, a boutique or small storefront, a workshop or even an online marketplace.

    A good starting point is to determine whether your business’s primary footprint should be a physical location or online. In a recent Bank of America survey of more than 500 small business owners, we found their top three concerns when determining the best location for their businesses are customer service, employee needs and their community’s needs. Sixty-five percent of business owners surveyed said they have a physical storefront as their business’ primary footprint, but there are many pros and cons to consider for each option.

    Today’s business owners say they are experiencing challenges with their current physical location, including high utility costs and property taxes. Many also note that they had issues finding enough physical space to satisfy their business’s needs. Contrarily, almost half of business owners who run a primarily online operation said a virtual format is more cost-effective, and nearly half also reported that an online marketplace is the easiest option for them to reach their target audience. So, ask yourself — which model will be best for my business while also providing the best service to my customers?

    Related: 10 Questions to Ask Yourself Before Choosing an Office Space

    When do you make your move?

    Beyond tactical considerations for your business’s long-term future, looking at the current real estate landscape, state of the economy and your business’s cash flow are crucial steps to determine when you should put your plan into action. While you may decide that a physical location is the perfect place for your business to flourish, there could be limitations outside of your control.

    1. Real estate considerations

    If real estate prices in your area are soaring or rapidly fluctuating, purchasing real estate may not be the best decision, and you may want to table a planned expansion until prices settle. Pricing should also factor into your decision on whether to rent or purchase space. Once you have budgeted accordingly to pay for a physical space, it’s smart to establish a timeline that feels realistic — to meet your expansion goals in a timely fashion while still managing the day-to-day realities of running a business. Depending on the products and services your business provides, and how large of a space that requires, it can take a while to get up and running.

    2. Economic impacts

    With shifting economic conditions, including cooling inflation and high interest rates, some entrepreneurs are undoubtedly wondering if now is the best time to invest in their business location. In fact, 20% of the business owners we recently surveyed said interest rates are making them more likely to not have a physical location. As you consider your own business’s primary footprint, evaluate all relevant economic impacts to ensure you are maximizing the value of your business’s footprint.

    3. Cash flow capabilities

    I’d highly recommend confirming that your cash flow is in a good position to comfortably establish your physical location or digital capabilities. If you’re unsure where to start, SCORE provides a very useful cash flow template that can help you manage your business’ expected revenue and expenses.

    Related: 5 Simple Rules to Follow When Looking for Office Space

    How do you make your move?

    Once you’ve determined the best fit for your business, it’s exciting to jump in and take the next step. However, if you realize you’ll need additional financing to move forward, you should start by looking into financing options. There are numerous options available to help make your dreams a reality, like lines of credit, Small Business Administration (SBA) loans or real estate loans, depending on your needs.

    If all of these questions and considerations sound overwhelming, maybe it’s time to take a step back and evaluate your business plan. Banks, such as Bank of America, provide resources and advice that can help you navigate the ins and outs of business ownership — whether you’re starting from scratch and need help starting your business or have determined you’d like a physical location but don’t know where to begin. If you have a relationship with a business banker, I’d recommend working closely with them throughout this process as a resource and sounding board.

    There are many outside forces that can influence where, when and how you choose to structure your business. With a solid business plan in action, you can find more clarity on the business footprint that works best, allowing you to focus on growing your business.

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    Sharon Miller

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  • How to Think Like an Investor When Preparing Your Pitch Deck | Entrepreneur

    How to Think Like an Investor When Preparing Your Pitch Deck | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Startups are no longer confined to their local markets for fundraising. In the last decade, global venture capital (VC) investment in the startup ecosystem surged from $347 billion in 2010 across 31,623 deals to $671 billion in 2021 across 38,644 deals.

    Startups are looking for more than just cold monetary transactions to fuel their growth and global exposure.

    Today, successful startup fundraising boils down to one single most important thing: the pitch deck. It’s still the golden ticket for startups to secure both local and global VC funding. However, there are strategic differences between these two.

    Related: Stop Giving Boring Presentations — Follow These 6 Presentations Hacks to Captivate Your Audience

    The differences between the investment strategies of local and global VC firms

    Local VC firms usually invest close to home, often within their own country. This is usually because they know their local market well, including its trends and regulatory nuances. Moreover, they often invest based on personal connections and grasp local culture and business habits well. This helps them pick and support startups that fit well in their region.

    Local VC firms typically invest in newer startups but in well-known markets. They’re also a bit more careful with their investments, building trust and checking everything before investing.

    As their name suggests, global VC firms invest all over the world. They’re open to investing in startups from different countries, giving them a wider view and spreading their risks. Usually, they have a mix of investments in different areas and industries. And they’re especially interested in new tech and business ideas that can change industries.

    They mostly invest in startups that have already shown some success and focus on newer markets. They’re willing to take more risks and generally quicker in making decisions. While they, too, check everything before investing, they are more likely to invest if they feel there is an excellent opportunity.

    So, it’s fair to say there are some basic differences in their investment perspectives. That’s why your pitch deck must be more than just a presentation for securing global VC funding and exposure.

    Let’s dig deeper into the stats.

    1. Techcrunch analyzed that VC investors are spending 24% less time evaluating pitch decks in 2022 than in 2021.
    2. According to Infobrandz’s recent research paper, global startup funding astonishingly crashed down from $42 billion in 2021 to $25 billion in 2022, 40.5% less than in 2021, as investors were looking for more risk-averse investment opportunities.
    3. A recent industry research report published by AstelVentures highlights that you have to capture investors’ attention in the first 30 seconds or first 2 to 3 slides of your pitch deck presentation else you risk losing them for the rest of the presentation.

    Factually, it’s getting tougher to win global investment, and your pitch deck can turn it around.

    Related: Here’s What’s Brewing in the Minds of Startup Investors

    Proven pitch deck trends

    Let’s now study the trends and understand the investors’ perspective here. After all, investors see hundreds, if not thousands, of pitch decks each year. So, finding what sets the successful ones apart is crucial so you can learn what investors look for and optimize your pitch deck accordingly.

    First, visual content plays an increasingly crucial role in a pitch deck. This is because it helps to simplify complex information, making it easier for investors to understand your business model, market opportunity, and growth strategy. A well-designed pitch deck can make a lasting impression, helping you stand out in a sea of startups. Investors also want to see that you’ve identified a significant problem and have a unique solution that is different and better than what’s currently available, as this directly affects your sales. Moreover, investors are looking for businesses that can scale over time. They want to see a large and growing market for your product or service to ensure long-term returns.

    Most importantly, they want to know how you will make money. This is a key question investors want answered to see a clear and viable business model that shows potential for high returns. But one key factor is as important as the numbers and aesthetics — a factor often missed in pitches. Yes, I’m talking about the human factor!

    Investors invest in people as much as they invest in their business ideas. They want to see a passionate, capable team with the skills and experience to execute the business plan. After all, it’s often the grit and determination of the team that makes all the difference when a business faces challenges in a volatile market.

    How to craft a pitch deck in 2023

    Now that we understand what investors are looking for, how do we craft a pitch deck that ticks all the boxes?

    Here are the essential elements of a Pitch Deck:

    1. Storytelling and design — A successful pitch deck tells a compelling story about your business idea and team. It uses visual content to engage the audience, create an emotional connection, and make the business idea come alive. The pitch deck’s design should be professional, clean, and on-brand.
    2. Data and validation — Investors want proof. Include data that validates your market opportunity, business model, and growth projections. This could be in the form of market research, customer testimonials, or key performance indicators that are presented aesthetically.
    3. Call to action — End your pitch deck with a catchy and convincing call to action. What do you want investors to do next? Whether scheduling a follow-up meeting or investing in your startup, make sure it’s clear and compelling.

    Understanding the investor’s perspective is key to crafting a successful pitch deck, as the future of global fundraising is likely to be even more interconnected and competitive. Further, startups that can adapt to the evolving funding landscape, leverage technology, and align to the multi-cultural nature of the business will be well-positioned to stand out in the international arena.

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    Vikas Agrawal

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  • How to Create Customer Love in a Category That People Hate | Entrepreneur

    How to Create Customer Love in a Category That People Hate | Entrepreneur

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    In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for clarity.)

    Who are you and what is your business?

    Ed Evans, CEO of Consumer Cellular. I joined the wireless industry in 1986. It’s been an amazing ride. In the beginning, there was no text messaging, just plain old voice service and it was expensive. I am very proud of what our industry has accomplished, and I am certain we are still only in the beginning.

    What is your leadership style?

    I firmly believe in truly understanding all aspects of the business. It’s not about sitting in a boardroom; it’s about diving headfirst into our daily operations. Part of my daily routine is monitoring sales and customer service calls into our call centers. I gain priceless insights into our customers’ needs, their pain points, and the very challenges our employees face day in and day out. Understanding the difference between what you think is happening and what is actually happening is critical. You will hear things on phone calls you don’t like. Sometimes we don’t get it right. These are great opportunities to correct course. Post-Covid as international travel really opened up, we were hearing from some customers that we weren’t providing a great experience when they traveled abroad. Based on those calls, we set up a focused team of experts dedicated to making international roaming go smoother.

    Related: Watch the latest episode of “Entrepreneur Elevator Pitch” now

    Your business is nothing without the customer and their happiness. Being aware of your customer’s concerns and understanding the quality of your customer service ultimately allows you to stay in touch with the heart of the business. Everyone in the company must share this basic understanding.

    How do you differentiate yourself in a crowded industry?

    Our company is built on human connections. It’s why our call centers are all based in the US and our employees are incentivized to give customers the best possible experience. Sometimes that can be a quick answer to a billing question and other times it can be a 15-minute run-through of all of the best features of the Apple Watch. We recently began opening stores across the country (25 by the end of the year) to extend this high level of service face-to-face. Our stores aren’t just places to buy phones; they’re hubs of engagement where customers can interact with our knowledgeable staff, get personalized solutions, and even a free cup of coffee. Our core customer is 50+, they have more freedom than anyone else (no mortgage, kids in the house, etc.) and we are a company that understands these needs – so we do everything possible to make communication and technology easy for them.

    Related: The First Female RV Company CEO on Bringing Ultra Luxury to Land Travel

    What is your biggest piece of advice to entrepreneurs?

    Employees are your greatest assets. That’s why one of our core values is Happy Employees Make Happy Customers. It’s vital to recognize and reward their hard work. We’ve partnered with the University of Arizona Global Campus to offer all our employees the ability to earn a tuition-free degree.

    When your employees are content and motivated, they naturally deliver top-notch service to your customers. It’s a simple equation: happy and motivated employees equal satisfied and loyal customers.

    I would also stress the importance of partnerships. Our partnerships with organizations like AARP and USAA are built on shared values and missions. We’re not just shaking hands for the sake of it; we align our research and resources with these partners to better understand our customers. Teaming up with like-minded individuals and companies builds trust within the industry and resonates with your audience. It’s a win-win for everyone involved.

    Related: How This Wife and Husband Team Turned Their Hobby Into a Thriving Business

    Have any mentors had a big effect on your career?

    I have been fortunate to have had great mentors in my 35-plus years in the wireless industry. I learned from the late Stan Sigman, AT&T Wireless CEO, to “inspect what you expect”. Denny Strigel, Verizon CEO, was a great influence on my management style. Denny set very clear expectations and held people accountable. I worked directly for Odie Donald, BellSouth Mobility CEO, and learned the importance of diversity and people skills. Odie was the best I have seen at motivating people.

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    Entrepreneur Staff

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  • 9 Ways to Combat Common Vendor and Supplier Fraud Schemes | Entrepreneur

    9 Ways to Combat Common Vendor and Supplier Fraud Schemes | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Every café and restaurant entrepreneur recognizes that the thrill of the culinary scene is rivaled only by its inherent challenges. They grapple with fluctuating food trends, finicky foodies, fierce competitors, evolving regulations and the unpredictable turns of the economy. The current climate demands constant reinvention, and even the most promising cafes can be shuttered in a surprisingly short time.

    Instinct might guide you to attribute pitfalls to the outside world, but ever so often, the longevity of a hospitality business is sealed by what happens inside. A deep dive into the operations and dynamics may reveal a myriad of unseen obstacles and prospects. Employee dynamics, training regimes, supplier agreements and inventory choices significantly influence a café’s success trajectory.

    For those aspiring to cement a lasting presence in this demanding industry, continual introspection isn’t a mere suggestion — it’s a necessity. A café’s lasting prominence is intricately linked with its internal mechanics. A particular concern that might often be overlooked but eats into both the profits and reputation of cafes — prominently observed in the vibrant UAE cafe ecosystem — is the shadowy arena of supplier kickbacks.

    Related: I Was Ripped Off by Someone I Thought Was a Friend. Here’s What I Learned.

    Understanding supplier kickbacks

    Supplier kickbacks constitute covert incentives or commissions that suppliers offer to café staff or management with the intent to influence favorable business transactions. These hidden incentives can lead to questionable choices in ingredient suppliers, acceptance of subpar goods and unnecessary orders, thereby increasing waste.

    Recognizing these kickbacks as a form of veiled corruption lurking within business processes is critical. Cloaked as mundane transactions, they imperceptibly skew standard business activities, often remaining undetected until they manifest in compromised quality, inflated costs or eroded profits.

    Though occasionally masquerading as ‘business courtesies,’ the core aim of these kickbacks remains consistent: to acquire an undue advantage in commercial engagements, thereby undermining the foundational integrity essential for a successful and ethical business venture.

    When and how does it start?

    Delegating purchasing roles to seasoned staff is common for cafe proprietors. However, if inadequately compensated or insufficiently supervised, these individuals might be lured by kickback schemes. In economies where hospitality wages are low, the allure of an added income is especially tempting.

    The introduction to kickbacks can be nuanced, starting with a seemingly harmless gesture of gratitude for significant orders or steadfast business relationships. Yet, it can escalate, forming a regular pattern of monetary exchanges — fostering a dependency loop.

    Related: 4 Kinds of Fraud That Could Destroy Your Business

    Why does it happen?

    1. Personal gain: The most obvious reason is personal financial gain. Employees or managers might be lured by the prospect of extra income, especially if they believe it won’t impact the business significantly.
    2. Business relationships: Sometimes, it’s not just about money. It could be about camaraderie or maintaining a long-standing relationship, even if it’s not in the best interest of the café or restaurant.
    3. Lack of oversight: In businesses where there’s little to no oversight on procurement processes, supplier kickbacks can thrive.

    The impact on revenue and business

    1. Financial loss: Kickbacks can lead to the business overpaying for goods or services, directly affecting profitability.
    2. Compromised quality: Loyalty might shift from the cafe business to the supplier, leading to acceptance of subpar or inconsistent products, which can damage the brand’s reputation.
    3. Operational inefficiencies: With kickbacks in play, decisions are no longer made for the business’s efficiency or benefit but for personal gain. This can lead to stock discrepancies, wastage, inefficient recipe proportions and other operational inefficiencies.

    9 Ways to avoid the kickback trap

    1. Active participation: Owners should be involved, even if indirectly, in purchasing decisions, ensuring transparency and accountability.
    2. Fair wages: Paying staff a decent wage reduces their vulnerability to such schemes. It’s essential to acknowledge and commend advancements in accountability, as well as to recognize initiatives that contribute to enhancing operational efficiency and the overall profitability of the business.
    3. Supplier testimonials: Owners should seek feedback and testimonials from current and potential suppliers by consulting with fellow business owners. This provides a genuine insight into the supplier’s credibility and ethos, ensuring a more informed decision-making process.
    4. Transparent procurement processes: Implement clear and transparent procurement processes. Regularly review and audit these processes to ensure compliance.
    5. Employee training: Ensure that employees, especially those involved in procurement, understand the implications of kickbacks. Regular training sessions can help with this.
    6. Whistleblower policies: Encourage a culture where employees can report unethical practices without fear of retaliation.
    7. Regular audits: Conduct surprise checks, recipe & inventory audits, and regular financial audits. Anomalies in procurement can often be a red flag for kickbacks.
    8. Vendor agreements: Have clear agreements with suppliers that strictly prohibit such practices. Regularly review and renew these agreements.
    9. Treat staff well: Beyond just fair compensation, creating a positive and respectful work environment is essential. Recognizing and rewarding employee contributions, providing growth opportunities, and fostering a sense of belonging can deter staff from seeking external illicit incentives and bolster their loyalty to the business.

    The coffee kickback epidemic in the UAE

    The topic remains shrouded in mystery but is not entirely concealed: the trend of coffee vendors offering commissions to lesser-earning baristas. While the UAE’s plush café industry might be a pronounced casualty, it’s vital to recognize that this isn’t an incident isolated to a particular country.

    Overambitious suppliers fueled the inception of this. By wooing under-compensated baristas, they could cement their market dominance. Over time, this malpractice has not only continued but has thrived, perpetuated by the greed and financial desperation cycle.

    This practice has a secondary and perhaps more insidious effect: it stifles the professional growth and earning potential of the ‘front-of-house chefs,’ the baristas. With kickbacks in play, baristas aren’t incentivized to perform in the best interest of the cafe’s revenue nor enhance their craft or knowledge since their earnings are supplemented through under-the-table dealings.

    The onus of this issue partly lies with non-committing café owners who distance themselves from pivotal operational and purchasing decisions, allowing room for such illicit practices to thrive.

    By understanding and employing these strategies, owners can shield their businesses from internal sabotage and foster an environment of trust and sustainable growth. Understanding and addressing issues like supplier kickbacks can make the difference between a thriving business and merely surviving.

    Customers see only the final product without understanding the internal challenges and decisions that shaped it. For entrepreneurs in the café and restaurant business, it’s vital to be proactive, planning not just for today but for the future.

    All restaurant owners must consider: Are we embodying vision, resilience, dedication and innovation with each cup and dish served for years to come? And what unspoken decisions and actions willcharacterizee the legacy of our business?

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    Ryan Godinho

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  • The 3 P’s of Selling, According to Andrew Sullivan | Entrepreneur

    The 3 P’s of Selling, According to Andrew Sullivan | Entrepreneur

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    “If an entrepreneur can’t pitch their business, they can’t succeed.”

    So says legendary pitchman Anthony Sullivan, who you probably know from his iconic OxiClean commercials. “It’s something we see happen all the time on Entrepreneur’s show, Elevator Pitch, where entrepreneurs have 60 seconds to pitch. If they don’t get an investor’s attention, they’re done for.”

    To help entrepreneurs who didn’t succeed on the show (and to offer all entrepreneurs the tricks of the pitching trade) Sullivan teamed up with business coach Tina Frey to host our new show Fix My Pitch. Over the course of this season, four failed Elevator Pitch contestants will receive training from world-class pitching and startup experts. Their ultimate goal? Scoring a second chance in the elevator to win a life-changing investment from our board.

    On this episode, Anthony and Tina meet two contestants with science-based companies and break down some of the basics of a winning pitch. Anthony says it comes down to the three P’s all lining up perfectly: “The pitch, the person and the product.”

    Here are some of the big areas Tina and Anthony drill down on with the entrepreneurs:

    • Exuding confidence with your words and body language
    • Finding that inner salesperson even if you are an introvert
    • Keeping your message simple and digestible
    • Selling by telling a great story

    See how the contestants respond to their first round of blunt criticism, and see if any of Anthony and Tina’s tips can be applied to you and your business. (Spoiler alert: 100% of these tips can be applied to you and your business!)

    Fix My Pitch contestants

    Ashley Rosulek, founder of Osweetfitness, affordable, high-quality luxury athletic wear

    Brandon Storms, founder and CEO of Retavo, a platform to launch and maintain a state-of-the-art enterprise-grade marketplace at an affordable price

    William Colton, MS, CEO of Paldara, a company harnessing the power of natural bacteriophage to fight and prevent disease.

    Arvin Bhangu, founder of Superintelligence, a research lab that aims to create a system that allows for the co-existence of humans and Artificial General Intelligence (AGI)

    Fix My Pitch experts

    Anthony Sullivan, celebrity pitchman and entrepreneur

    Tina Frey, keynote speaker, coach, communications expert, and author of The ART of Facilitation

    Fix My Pitch is sponsored by State Farm. New episodes stream Wednesdays now through October 4, 2023 on Entrepreneur.com. Season 10 of Entrepreneur Elevator Pitch premieres on October 18, 2023.

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    Entrepreneur Staff

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  • 7 Questions Every Founder Should Ask Potential Investors | Entrepreneur

    7 Questions Every Founder Should Ask Potential Investors | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    When I’ve pitched investors in the past, I prepare for the questions they’ll likely ask me, from market opportunity and size to financial metrics and timeline. From my own experiences and having consulted for multiple founders, I’ve learned that it’s just as important to interview your investors as it is for them to be convinced by your pitch.

    Choosing a partner goes beyond securing funds; it’s about finding a partner who believes in your vision and can contribute to the growth and success of it. Similar to a marriage, the investor-founder relationship should be built on trust, transparency and shared values. Take the time to make an informed decision, as it will significantly impact your company’s trajectory.

    Below are seven questions, alongside specific case studies, that founders should ask investors to help ensure a mutually beneficial partnership.

    1. How do you define your role as an investor?

    I’ve heard many responses to this, ranging from an investor wanting to be a resource to a decision-maker, which is why it’s crucial to ask this. Elle Lanning, Managing Director at Camino Partners and also a key member in the growth of KIND Snacks (currently valued at about $5B), always asks this question because both the investors and founders will have strong points of view. Lanning explains how “passion can be mistaken as direction,” and she’s persistent about reminding prospect and current investors that “while the Camino Partners team has their own point of views, it is up to the entrepreneurs and day-to-day leaders of a given company to run the business and make the best decisions for them.” The investor role is very diverse, particularly as some investors will see themselves in a governance capacity.

    KIND Snacks is a great case study for this question, as the founder, Daniel Lubetzky, bought back the stake owned by private equity firm VMG Partners for $220M in cash and notes. Lanning explains, “VMG was a solid partner for the time we worked together, but we reached a place where our objectives were different. We were fortunate to have run KIND in a healthy and sustainable way, so we had a lot of options when we decided that Daniel and the KIND team were best suited to continue to lead the brand’s growth.” It was a risk, but the result paid off, as the start-up is now valued at about $5 billion.

    Related: 5 Questions Every Entrepreneur Should Ask Potential Investors

    2. What is your exit strategy?

    Having an understanding of the timeline expectation and eventual exit strategy for the investor will help you determine if your future plans are mutually aligned.

    Related: When Should Business Owners Start Developing an Exit Plan? Here’s What You Need to Know.

    3. Can you provide references from other companies you have invested in?

    In line with the saying, “If you don’t know the horse, you check the track record,” it’s crucial to gather insights about the investors’ style, reliability and how they work with partner companies. By speaking with other founders to get references about investors, you’ll get a candid opinion of the personalities, best skills and added value that the investors may be able to provide. Again, aligning values and personalities will set you up for the best partnerships.

    4. What value are you able to bring beyond capital?

    Alongside funding, investors can offer valuable advice, connections and industry expertise. Have they invested in similar companies before? At times, great advice or case studies can support your company even more than their investment. Understanding the additional support and value an investor can provide is paramount.

    Related: Investors Are Overlooking the Gig Economy. Here’s How to Unlock Its Untapped Value.

    5. What are your expectations for growth and performance?

    The response to this question will help you assess if the investor has realistic expectations and if the expectations align with your plans. Adam Harris, Founder and CEO of Cloudbeds, a company founded in 2012 that raised about $250M, prioritizes clarity in outcome alignment. Harris explains, “You need to know if your investors are underwriting your deal to require a 2x, 3x, 4x, or 10x return (or whatever the number is). This answer will dictate the amount of risk they’re willing to pursue and the type of capital investments that follow. Know when enough is good enough for the outcomes you are seeking (future fundraises, liquidity events, etc.).”

    Most investors don’t share their thoughts about underwriting a business, but knowing their outcome requirements will align you with investors at every growth stage.

    Harris suggests that all questions to investors center around the following:

    1. How do you incentivize and keep incentivizing me to build what we both want?
    2. How do you and I stay aligned with risk appetite, enterprise value extraction and what’s right for the business?
    3. How do you underwrite my deal?

    If you can get full transparency on responses for the above, you’ll have a better shot at alignment, allowing you to move faster to focus on the big objectives.

    Related: How PR Can Attract Investors and Add Value to Your Startup

    6. How often do you expect to meet after funding?

    Some investors are going to be far more high-maintenance than others, and communication styles can make or break a partnership. You do want a decent amount of interaction. Investors can help find clarity with high-level decisions, but I suggest they stay out of the details, as this may weigh and slow you down.

    7. We have a challenge with this issue. Do you have any insight into how we may help solve it?

    The response to this can be very telling because it will shed some light on how the investor thinks, works and the type of value they can offer. It also demonstrates to the investor that you are open to their feedback and value their expertise as a potential partner.

    Choosing the right investors goes far beyond getting capital. Through open and honest conversations, look to find partners who believe in your vision, feel good compatibility and offer a funding package that will contribute to the growth of your business. Take some time to make the most informed decision possible and ensure clarity across all questions and expectations. If it doesn’t feel like love at first sight, reassess.

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    Elisette Carlson

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  • Why Benefits Can Be More Attractive Than Higher Salaries | Entrepreneur

    Why Benefits Can Be More Attractive Than Higher Salaries | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In the cutthroat business world, attracting and retaining the best talent is a perennial challenge. Many employers often gravitate towards offering higher salaries to lure potential candidates. However, there’s a compelling case to be made about the effectiveness of offering employee benefits over mere salary increments. One of the most persuasive arguments lies in the realm of tax benefits. Here’s a deep dive into why you might want to adjust your compensation strategy.

    1. Tax Advantages Take the Lead

    For businesses, employee benefits are tax-deductible. This can significantly reduce the company’s tax burden compared to increasing salaries, making it more economically feasible. Furthermore, many benefits provided to employees, such as health insurance, are often excluded from taxable income, offering employees a double advantage: receiving the benefit and reducing their taxable income simultaneously. Think about it this way. Everyone needs health insurance and to save for retirement. Both essential needs are tax-deductible to the employer and the employee. It is far more efficient to buy/receive through an employer than take a higher salary and pay for these two essential needs with after-tax money. And it is far more effective to provide these benefits than paying a higher salary which means paying higher FICA taxes at 7.65% and higher workers’ compensation costs.

    Related: Listen to Trent Bryson’s ‘Grit Rising’ Podcast for Entrepreneurs

    2. Holistic Employee Well-being

    Offering benefits like health, dental, and vision insurance signifies a company’s commitment to the holistic well-being of its employees. A workforce that feels cared for in all aspects of their lives is generally happier, healthier, and more engaged.

    3. Loyalty and Retention Skyrocket

    A comprehensive benefits package can lead to reduced employee turnover. When workers feel they’re receiving long-term value from their employer, they’re less likely to jump ship, thus saving companies significant costs in hiring and training. This is especially true for employees who have dependents on their health insurance program.

    Related: 4 Critical HR Mistakes Companies Make That Hurt Their Growth

    4. Enhances Overall Job Satisfaction

    Benefits such as paid time off, professional development allowances, and wellness programs go a long way in ensuring employees are content and engaged, positively impacting their output and commitment.

    5. Financial Flexibility for Employees

    While high salaries can be enticing, they might not address some of the immediate concerns employees might have, like health costs or childcare. Benefits that cater to these concerns provide a form of financial relief and security. Additionally, newer benefit offerings like pet insurance and student debt relief cater to someone emotionally as well as financially.

    6. Positive Company Culture

    Cultivating a culture where employees feel valued often starts with the benefits package. Perks that promote work-life balance and well-being contribute to a more harmonious and productive work environment.

    Related: 6 Costly Mistakes CEOs Make Managing Business Insurance and How to Avoid Them

    7. Boosts Productivity

    Employees who don’t have to stress over healthcare costs or finding the next learning opportunity are more likely to be focused and efficient. This, in turn, drives the company’s growth. An example is financial wellness. If an employee continues to deal with the stresses of credit card debt, high interest rates on loans, and the feeling of never clawing their way out of financial troubles, they are more apt to sacrifice mental clarity for financial gain. Rushing off to a second job as a waiter instead of staying late on an important project is a prime example of this.

    8. Setting Your Company Apart

    In saturated job markets, what sets one company apart from another may not be the salary but the unique benefits they offer, making them a more attractive option for top talent.

    Benefits Have Team-Building Power

    While a competitive salary is undeniably crucial in the recruitment process, the long-term advantages of a robust benefits package, especially the tax incentives, cannot be understated. For the forward-thinking entrepreneur, this could be the game-changer in building a dedicated, satisfied, and high-performing team.

    For more information on setting up, improving upon, or benchmarking your own benefit programs, click here.

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    Trent Bryson

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  • Bootstrapping vs. Venture Capital — What’s Best for Your Business? | Entrepreneur

    Bootstrapping vs. Venture Capital — What’s Best for Your Business? | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Every person who’s founded a business knows that financing your idea is one of the hardest but most important early steps. In fact, creating a stable financial nest for your new company might be the difference between a company that thrives and one that fizzles out.

    There are two primary methods of financing: looking for venture capital and bootstrapping. Choosing which financing method you go with is a crucial decision that may have long-term impacts on your business.

    So, how should you decide which method to pursue?

    Related: 9 Advantages Of Bootstrapping Your Company

    Bootstrapping

    Bootstrapping is the process of starting a business with no outside funding. This is an achievable way to start your company because you can focus on building your team and product exactly how you want. Further, bootstrapping typically means you’ll reach an initially smaller audience, so you’ll have time to get feedback from early users before launching to a wide audience.

    The advantages of bootstrapping include a bigger focus on customers. Because you don’t have a huge nest egg, pleasing your early customers is your lifeline. So, you’ll focus more on user retention and building long-term customer relationships.

    Disadvantages of this creative financing option include slower growth. Because you’re funding yourself, you’ll have less access to expensive technology that affords fast production processes. Further, you’ll have to rely more on personal savings or debt in order to jumpstart your business.

    Seeking venture capital

    On the other hand, you may opt to seek venture capital. Venture capital is a type of financing through private equity. In other words, investors put money into your business, betting that it will become a successful venture. By going with venture capital, your business will grow faster, resulting in a quick return on investment.

    The benefits of venture capital include less personal risk. You’re not pouring your own money into the business, so you don’t risk losing your own money. Additionally, getting a loan from a credible investor will increase your own credibility.

    However, drawbacks of venture capital include the expectation to grow quickly and the initial reduction of your stakes as an owner of the business.

    Related: 6 Important Factors Venture Capitalists Consider Before Investing

    Choosing the best financing option

    The decision between bootstrapping and looking for venture capital depends largely on the state of growth that you’re in. In fact, many great investors often want to see evidence that you’ve successfully bootstrapped for the first stage of your business.

    But why? Because successful bootstrapping serves as evidence that you’re smart and hardworking — and that you’ve got a good idea.

    However, say your business is in an industry that requires a large amount of upfront research, such as the biomedical or electric car companies. In this case, you’ll need a huge amount of capital, which will likely require raising money from outside investors. But if you can bootstrap the formation of the company and proof of concept, you’ll face less dilution in the venture capital process as the founder. Further, it means you can embrace a lean-and-mean, efficient philosophy toward operations.

    In this case, you prove that you’re efficient when it comes to using capital. It also proves you’re more resourceful than some business owners and entrepreneurs. Further, it shows that you can be innovative out of necessity.

    So, if you’re creating a good product and your business is successful, you’ll begin to gain traction in your industry. Then, there will inevitably come a time when you start to outgrow the resources that are available to you on your balance sheet. As a result, your own bootstrapping funds will cease to be able to fund your business’s growth as aggressively as necessary.

    When this happens, it’s likely best to raise outside capital. In fact, this is often the best way to take advantage of the opportunity you’ve created for yourself. In this case, you should have an easier time finding funding.

    Why seeking growth capital is easier than seeking startup funding

    Historically, it’s easier to find growth capital than it is to seek startup funding. So, because you’ve bootstrapped for a period of time, you’ve given yourself the opportunity to prove the viability of your idea. As a result, seeking venture capital will be easier as you can approach investors with successful results about your company.

    At the end of the day, how you fund your business is up to you. Your own evaluation of the state of your business, the viability of your product and the potential of your business to generate profit should help you determine which avenue is best for you. Bootstrapping and seeking venture capital both have significant benefits and drawbacks. So, you should evaluate where you are in your business when choosing between the two.

    Most likely, the best option is a combination of the two. Consider the stage that your business is in when deciding whether to choose bootstrapping or seeking venture capital in order to guarantee the highest level of success.

    Related: How I Bootstrapped to $100 Million Without Venture Capital Funding

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    Cyrus Claffey

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  • How To Build A Climate-Friendly Skyscraper: Start Small. Petri-Dish Small.

    How To Build A Climate-Friendly Skyscraper: Start Small. Petri-Dish Small.

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    Prometheus Materials has a solution for replacing one of the biggest contributors of greenhouse gasses, financial backing from Microsoft and an aggressive plan to scale up quickly.

    By Amy Feldman, Forbes Staff


    We love concrete. We use it everywhere — skyscrapers, data centers, roofs, sidewalks, homes. The problem is, concrete doesn’t love us. Its key ingredient, cement, is the source of 8% of the world’s emissions of carbon dioxide, a gas that’s catastrophically warming the planet. But how do we replace a material that’s so inexpensive, so durable and so popular?

    Prometheus Materials has an intriguing answer. The University of Colorado spinout is turning algae into cement using a process that’s similar to how coral and seashells naturally form. “Climate change is potentially an existential problem, and we’re finding that nature may have provided us with the keys to a solution,” says Loren Burnett, the company’s cofounder and CEO.

    Prometheus is still in the early stages of commercialization with minimal revenue from a test facility in Longmont, Colorado, near Boulder. But it’s figured out the science and is now raising what Burnett expects will be between $15 million and $35 million in venture funding (plus additional project financing) to build a 35,000-square-foot factory to make at least a half-dozen different varieties of precast, bio-concrete products, including blocks, panels and pavers.

    Burnett expects that the combination of the factory’s production and a licensing strategy that will allow it to sell its bio-based material in powdered form to producers worldwide will help it reach $75 million in revenue by 2027. “The key here is that we’ll leverage the large producers of cement and concrete using their production and distribution facilities,” he says.

    That’s a big number, but even if Prometheus reaches that goal it’s barely a drop in the bucket for the more than $300 billion global cement industry. That helps explain why Prometheus is one of a number of startups now trying to tackle the hard problem of cement.

    Biomason, for example, has developed a similar way to grow cement bricks and tiles with bacteria. Terra CO2, with a different low-carbon alternative to cement, has raised money from Bill Gates’ Breakthrough Energy Ventures. Brimstone Energy is working to commercialize carbon-negative cement and is building a pilot plant near Reno, Nevada with backing from venture firm DCVC. All three have gained more venture funding than Prometheus, with Brimstone raising $60 million, Biomason $87 million and Terra CO2 $99 million, according to venture-capital database PitchBook.

    Gates, who wrote a book called How to Avoid a Climate Disaster, has called out the desperate need to come up with a cleaner and affordable alternative to cement to fight climate change. Cement is a major producer of greenhouse gasses both because of the chemical reaction that creates it and the fossil fuels required to heat the kilns where it’s produced. “We don’t have a way of doing it that’s clean, that doesn’t cost dramatically more, more than twice the price,” he told NPR’s Marketplace in 2021. “So if people think it’s just passenger cars and electricity, they’re going to miss what we need to do to get to zero.”

    To bring the cement industry in line with the Paris Agreement on climate change, its annual emissions would need to drop by at least 16% by 2030, even as cement production is slated to increase, according to a 2018 report by the London-based think tank Chatham House. “This problem is so huge it’s going to take all of us being wildly successful,” Burnett says of his company and its competitors. “Everywhere you look, you’re going to see concrete. It’s ubiquitous.”


    Petri Dish Days

    Four University of Colorado Boulder academics, Jeff Cameron, Sherri Cook, Mija Hubler and Wil Sruber — all Prometheus cofounders and advisors — stumbled onto the idea while searching for a solution to a different problem.

    They’d received a $2.4 million grant from the Department of Defense’s research arm in 2017 to see if they could use biology to produce protective structures in deserts and other remote environments with difficult terrain. “They knew they couldn’t fly in concrete because it’s too heavy, and they knew they didn’t want to truck it in over large expanses of hostile territory,” Burnett says. “So if they could use local materials to produce hardened structures to protect troops and high-value military assets, that’s what they wanted to do.”

    The researchers began testing bacteria in petri dishes to see what they could come up with. At first they worked with ureolytic bacteria, which had been studied for civil engineering applications, but they eventually switched to cyanobacteria, commonly known as blue-green algae, which gets its energy from photosynthesis. As they delved deeper, the Defense Department asked them to make a little two-by-two cube of the material. “We learned quickly that a lot of the challenges we had to address were in the scale-up,” Hubler says.

    Today, the company grows its algae in narrow 1,350-liter tanks with artificial seawater that’s full of nutrients, bubbled air to provide carbon dioxide and LED lights to mimic sunlight. Prometheus harvests the algae and puts it in a separate tank and, using a proprietary process, stimulates what’s called biomineralization — the formation of minerals into biological structures. “That’s our secret sauce,” Burnett says. The result is a slurry that it dries into a powder and combines with proprietary natural binders to create a zero-carbon bio-cement. The material can be mixed with the granular material known as aggregate to form bio-based concrete. The final bio-concrete blocks look pretty much like those made with the industry standard, Portland cement.


    Decarbonization Bug

    Burnett, 66, a serial entrepreneur, previously founded five companies, four of which were based on tech transfer from a university or a lab. In 2011, he created the now-dormant e-Chromic Technologies based on technology licensed from the Department of Energy’s renewable energy lab for a window technology that reflected infrared radiation back into the atmosphere to reduce the need for air conditioners and cooling. “That’s where I got bitten by the decarbonization bug,” he says.

    In February 2021, the University of Colorado’s tech-transfer office connected Burnett with the four professors, and the next month they founded the company together.

    The early stages of a university spinout are tough because academic researchers can’t use their school labs for commercial work, but raising money takes more than just theoretical proof that the technology works. Cameron set up a basement lab in his house with fish tanks and bubbling apparatus purchased from pet stores. “We were sending samples to some of our investors that me and my kids actually made,” Cameron says.

    A year later, the startup raised $8 million in venture funding led by European life sciences firm Sofinnova Partners that included strategic investors Microsoft, architectural firm Skidmore Owings & Merrill and roofing giant GAF. That enabled Prometheus to start pilot projects.

    In a video, Microsoft president Brad Smith calls out the need for new innovations in concrete to bring down greenhouse gas emissions, singling out Prometheus and another company in which it’s invested, CarbonCure. “At Microsoft, we think about this a lot because a lot of concrete goes into our campuses and data centers,” he says in the video. Prometheus has since done a prototype project with Microsoft, which is building hundreds of data centers worldwide each year. “When we invest in emerging technologies, we look at if this is feasibly mainstream by 2030,” says Brandon Middaugh, senior director of the Microsoft Climate Innovation Fund, noting that the 2030 deadline of the Paris Agreement no longer seems so far away. “We see the potential is there, and there’s a pathway to scale for them.”


    ‘The Bleeding Edge’

    Skidmore, Owings & Merrill, the global architectural firm known for skyscrapers that include the Burj Khalifa in Dubai, the tallest building in the world, and New York’s One World Trade Center, had also been looking for ways to reduce its carbon footprint with new materials. Four years ago, it began setting up partnerships with companies that could help, says Brant Coletta, managing partner and head of the firm’s global research and innovation team. In its partnership with Prometheus, it tested bio-materials to see if they could meet specs for things like strength and fire resistance. Working with masons, it built mockups and left them outdoors to see what might happen when exposed to the elements, then sprayed them with cleaners for additional testing. “We’re pushing them, and they’re pushing themselves, to get past all these tests so we can get to pouring concrete in skyscrapers,” Coletta says. “They’re at the bleeding edge of this.”

    In February, Prometheus received industry certifications for both load-bearing and non-load-bearing blocks, an important step as it moves to commercialization. Skidmore, Owings & Merrill keeps pieces of the bio-concrete in its offices around the world for clients to see, and plans to exhibit a spiral-shaped sculpture at the Chicago Architecture Biennial this fall. While that may sound fancy, Coletta expects that the first major customer will be a data center.

    There’s a lot that still has to happen to get Prometheus’ bio-cement into real projects, and the risks remain high. First it needs to raise the funds to build the factory, which it expects to get up and running in 2024, and then it needs to show it can successfully produce materials at a price customers will pay. It will also need to get its bio-cement past additional testing, and convince major concrete producers to take a chance. Burnett, who figures that the company will be producing at capacity and setting up licensing agreements by 2025, is determined.

    “We have to decarbonize both cement and steel if we are going to be at net zero by 2050,” he says. “The math just doesn’t work without those two things happening.”

    MORE FROM FORBES

    MORE FROM FORBESYou Can Buy Bitcoin At A Discount, If You Trust The SEC To Be RationalMORE FROM FORBESThrough Airport Security In 30 Seconds? That’s The Goal Of This New TechnologyMORE FROM FORBESCriminals Are Allegedly Using Apple AirTags To Track Illegal WeaponsMORE FROM FORBESAndreessen Horowitz And Others Poured $200 Million Into Startup Health IQ. Now It’s BankruptMORE FROM FORBESAs Google Turns 25, It Faces The Biggest Tech Antitrust Trial Of A Generation

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    Amy Feldman, Forbes Staff

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  • How to Stay Humble as a Successful Self-Made Entrepreneur | Entrepreneur

    How to Stay Humble as a Successful Self-Made Entrepreneur | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    The pathway to entrepreneurial success is often marked by relentless hard work, unwavering spirituality, and long and established relationships. Yet, these pillars can swiftly crumble under the weight of ego and complacency. Regardless of whether your bank account has amassed a fortune, your company holds a significant valuation, or you’ve catapulted into the high earners’ bracket, the challenge remains the same: How do you stay grounded amidst such prosperity?

    From my own entrepreneurial journey as Founder, President and CEO of 1031 Crowdfunding, here are some actionable insights that have kept me humble in the face of success.

    Related: How to Cultivate Humility as an Entrepreneur (and Why You Should)

    Stay grounded

    For some, staying grounded might mean meditation or maybe reading thought-provoking literature. For me, my faith is what drove me to get up every day and continue to try and make my business work, not just for myself and my employees but for my family as well. Knowing that the work I was doing in starting 1031 Crowdfunding was for a greater purpose propelled me forward.

    If you have trouble staying focused or grounded, I recommend trying more exercise. Even in my busiest weeks as a business owner, I never stop focusing on health. Success is more than not being a quitter on your business; it also means not quitting on yourself and your health. Health, life, business and relationships are all tied together, as everything is connected.

    Appreciate those around you

    Success doesn’t manifest in a vacuum. There’s an entire ecosystem of support that elevates you — your family, your employees and even those who serve you. I’m reminded of this when I take a look at the team I have built at my company, as well as every time my family and I walk into a luxury store or a car dealership in Orange County. The smiles, the assistance, the warmth — we should never take these gestures for granted. After you wind up successful and in a very different place from where you first started, never lose gratitude. When someone opens a door for you, literally or figuratively, take time to thank them for their kindness.

    Help the community

    Having a successful business provides an incredible opportunity to give back. Whether it’s through charitable donations, sponsoring local events or mentoring budding entrepreneurs, investing in your community not only enhances its well-being but also keeps you connected to the bigger picture of helping others.

    While growing up in Puerto Rico, New York City and Southern California, I experienced firsthand some of the difficulties life can bring. My faith in God pulled me through, and now I believe in paying it forward by getting involved with local goodwill efforts in Orange County. For younger entrepreneurs who might be struggling financially while building a new business, volunteering with any free time you might have, even if it’s just one day a year, is a great substitute for giving any sort of donation or monetary pledge. It’s also a manageable way to make a small impact and feel good about the work you’re doing, which serves not only those you are helping but also your own self-esteem and self-worth.

    Related: Why Humility Plays an Important Role in an Entrepreneur’s Life

    Find a financial advisor

    Staying humble also means being prudent. An expert financial advisor can provide invaluable insights into managing, growing and preserving your wealth. Whether you are a serial entrepreneur or a first-time business owner, leading and managing a business is challenging and expensive. By allowing someone else to guide you, you admit that you don’t have all the answers, fostering humility.

    Many entrepreneurs are convinced they can save money by handling their own finances instead of paying an advisor, but the truth is, most don’t have the time to properly do research, invest and watch the markets each day. So, relying on an accredited advisor is key to freeing up time so you can focus on building your business and attracting more customers or clients.

    Embrace your roots

    Irrespective of the heights you might attain, it’s essential to remember where you began. Your roots, your initial struggles, the first taste of success — all these moments helped shape your journey. Clinging to these memories ensures that success doesn’t blur your vision or lead you astray.

    Knowing where I came from has created an appreciation of where my team and I are today and reminds me that without the clients who entrusted us in the very beginning, we would not have been able to achieve what we have.

    Bringing it all together

    In conclusion, while the world may celebrate your achievements and accolades, remaining humble ensures these accomplishments don’t overshadow your true essence. After all, true success lies not just in the success achieved but in the legacy and character we leave behind, as business owners, employers, family members and friends.

    Growth only happens when you challenge yourself, so I encourage fellow and aspiring entrepreneurs to prepare for the ride ahead and remember to stay grounded once you achieve your dreams.

    Related: Humility: The Missing Ingredient to Your Success

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    Edward Fernandez

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  • Anthony Sullivan and Tina Frey Share the Secrets of a Killer Pitch | Entrepreneur

    Anthony Sullivan and Tina Frey Share the Secrets of a Killer Pitch | Entrepreneur

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    Who says there are no second chances in life?

    On our hit show Entrepreneur Elevator Pitch, contestants are challenged to step into an elevator and pitch their business to a camera in 60 seconds or less. On the other side of that camera is our board of investors. If they like what they hear, the elevator doors open and contestants step inside the boardroom where they have the chance to win life-changing funding and mentorship from the smartest minds in business. If the investors don’t like what they hear? The elevator gets sent back down, along with the entrepreneur’s dreams.

    For nine seasons, there have been no do-overs in the elevator — much to the dismay of entrepreneurs who ran out of time, got tongue-tied, or simply froze in the headlights. But that’s all about to change.

    Introducing our new series, Fix My Pitch, where failed contestants have a chance at redemption. Led by pitch masters Anthony Sullivan and Tina Frey, former contestants will workshop their weaknesses and hone their strengths with a team of business experts. By the end of this four-week pitching boot camp, these entrepreneurs will be challenged to once again face their pitching fears. The prize? A never-before second chance on Elevator Pitch. See who is able to rise to the challenge and who gets stuck each week on Fix My Pitch!

    Fix My Pitch contestants

    Ashley Rosulek, founder of Osweetfitness, affordable, high-quality luxury athletic wear

    Brandon Storms, founder and CEO of Retavo, a platform to launch and maintain a state-of-the-art enterprise-grade marketplace at an affordable price

    William Colton, MS, CEO of Paldara, a company harnessing the power of natural bacteriophage to fight and prevent disease.

    Arvin Bhangu, founder of Superintelligence, a research lab that aims to create a system that allows for the co-existence of humans and Artificial General Intelligence (AGI)

    Fix My Pitch experts

    Anthony Sullivan, celebrity pitchman and entrepreneur

    Tina Frey, keynote speaker, coach, communications expert, and author of The ART of Facilitation

    Fix My Pitch is sponsored by State Farm. New episodes stream Wednesdays now through October 4, 2023 on Entrepreneur.com. Season 10 of Entrepreneur Elevator Pitch premieres on October 18, 2023.

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    Entrepreneur Staff

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  • 5 Things to Look for When Hiring a Patent Portfolio Manager | Entrepreneur

    5 Things to Look for When Hiring a Patent Portfolio Manager | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Hiring a patent portfolio manager is a milestone that will enhance your enterprise’s patent program. Managing the patent process efficiently becomes more difficult at scale without dedicated staffing. Without proper planning, your inventors’ hard-won innovations risk being under-protected by your enterprise.

    Hiring an incompetent patent portfolio manager may result in valuable ideas remaining unpatented, a decrease in innovator engagement, unjustified patent prosecution costs and an inadequate return on your IP investments.

    Unearthing patents from your innovators requires a patent portfolio manager with technical expertise, standout interpersonal skills and undeterred persistence. Simultaneously, strengthening your patent portfolio against competitors demands significant patent-related experience. And generating maximum returns on IP investments demands sound business acumen.

    An adept patent portfolio manager should possess a diverse skill set aligned with your enterprise’s objectives. Evaluating candidates on these five key competencies can help you select the right one:

    • Technical expertise

    • Legal experience

    • Eye for detail

    • Interpersonal skills

    • Business acumen

    Read on as we delve deeper into these core attributes.

    Related: An Entrepreneur’s Guide to Inventing

    1. Technical expertise

    Inventors typically have a lot on their plate. Their primary focus is on innovation and product development with little time for the administrative tasks needed to keep the patent program running. Amid their busy schedules, they might overlook reporting their innovations for patenting.

    Sometimes, they might even dismiss an invention as too obvious, deciding not to report it at all. Consequently, you may miss out on potentially patentable ideas.

    A portfolio manager who is familiar with your enterprise’s technology can have conversations with the inventors, guiding them on which ideas should be protected. Ideally, a seasoned employee or someone acquainted with your enterprise’s technological focus would be suitable. They need not understand all the innovation, but they should have enough background knowledge to identify and capture the best ideas.

    2. Legal experience

    Addressing complex queries about the likelihood of getting a patent, complete life-cycle cost estimates and strategic filing decisions across multiple jurisdictions can be challenging without legal experience.

    Moreover, interacting with outside patent counsel in the absence of knowledge of patent terminology can lead to ineffective communication. Ineffective communication between a patent portfolio manager and outside counsel can lead to misunderstandings about strategic patent goals, potential delays in the patent prosecution process, increased costs and unsuccessful patent filings. These complications can, in turn, jeopardize the enterprise’s intellectual property strategy to protect its market.

    A patent portfolio manager with legal experience, potentially from a law firm or corporate role, can effectively communicate with counsel, answer intricate questions and guide the implementation of cost-effective patent filing strategies across multiple jurisdictions.

    3. Eye for detail

    Managing large patent portfolios with hundreds of matters across different countries can be overwhelming due to extensive tracking, communication and administrative work.

    Moreover, patent rights for an invention are given country by country. It’s perplexing to efficiently navigate the complexities of obtaining patent rights across different countries. Coordinating with legal counsel in each jurisdiction, managing numerous email correspondences, answering specific questions, reaching out to the right individuals and getting signatures demands an eye for detail.

    A detail-oriented patent portfolio manager can handle large patent portfolios effectively. With a strong understanding of your enterprise processes and excellent organizational skills, they ensure timely responses. They also excel at obtaining necessary approvals and signatures while maintaining a well-organized administration.

    Related: The Basics of Protecting Your Intellectual Property, Explained

    4. Interpersonal skills

    Inventors must intensely focus on their product innovation with little time to engage in extensive paperwork. Distractions and delays in submitting invention disclosures can starve your patent pipeline. This results in a rushed patenting process, seeking patent protection just before product launch.

    Besides, it’s not unusual for enterprise members, legal counsel or foreign associates to be awaiting answers or information. The intensity of delivering a product leaves little time to focus on the big picture.

    Given the multitude of outstanding queries and patent-related tasks in an enterprise, this role requires strong interpersonal skills and diligence. Mining patents requires constant sleuthing to find what the inventors are doing. The patent manager must build solid relationships with inventors and establish clear communication channels for efficient reporting of potential inventions, ensuring all stakeholders receive timely information.

    5. Business acumen

    Enterprises often face challenges in aligning their patent strategies with wider business goals.

    It’s daunting to gauge the commercial potential of patents, navigate patent licensing negotiations and make strategic litigation decisions, all while ensuring cost-effectiveness. Alignment of the patent program with strategic goals requires focus and an even keel.

    Thus, unlocking the true market potential of your patent portfolio demands that the patent portfolio manager possesses strong business acumen.

    Related: Create the Strongest Patent Possible With These 5 Tips

    A capable patent portfolio manager can prove to be more cost-effective and yield better results in comparison to being dependent on an organic process internally or even on outside legal counsel for various tasks like mining patents, strengthening patent portfolios and generating higher returns on IP investments.

    The perfect candidate for the patent portfolio manager position should demonstrate a combination of technical proficiency, legal background, attention to detail, strong interpersonal skills and business acumen.

    Recruiting one can be a challenging task, but often the best candidates are right under your nose. They might be among the external counsel you already work with, exhibiting proficiency in tasks you need to get done at competitive costs. It could even be found within the enterprise with a prolific inventor having an interest in a bigger role in the legal department. These professionals could transition into a full-time role within your enterprise.

    Drawing from over 25 years of experience in patent prosecution, I can vouch that hiring a competent patent portfolio manager, as outlined in this post, can contribute positively to your enterprise’s success in conquering your patent landscape. You can further empower your patent portfolio manager by adopting the right patent management software.

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    Thomas Franklin

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  • How This AI Tool Can Empower Businesses | Entrepreneur

    How This AI Tool Can Empower Businesses | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Artificial Intelligence (AI) is revolutionizing business operations in subtle yet unprecedented ways, though it undoubtedly arouses apprehension. Amid cries of “the robots are coming for our jobs,” it’s easy to perceive AI as an impending threat. However, individuals who invest time in understanding and utilizing AI can unlock tremendous opportunities for personal and professional advancement.

    AI’s goal isn’t to displace roles but to enhance human potential. It automates repetitive, low-value tasks, enabling people to upskill and shoulder more strategic responsibilities. Entrepreneurs who can harness AI as a tool of empowerment are likely to advance in their careers and increase their earning potential. Let’s dive deeper into discussing the problems one of the hottest AI solutions can solve today.

    Related: Does AI Deserve All the Hype? Here’s How You Can Actually Use AI in Your Business

    Challenges of bootstrapped startups and solopreneurs

    Bootstrapped startups and solopreneurs encounter a plethora of challenges. One is the inability to afford a big team due to constrained finances. As a result, founders often multitask, handling every aspect of the business. This approach frequently leads to burnout as the workload outstrips capacity, and critical business needs may fall by the wayside due to a lack of resources.

    Areas like sales, marketing, finance, HR and customer support demand dedicated focus for effective execution. However, bootstrapped businesses rarely have the budget to support entire departments or multiple hires. Even outsourcing these responsibilities to external agencies can prove cost-prohibitive in the long run.

    The scarcity of human resources also inhibits innovation and strategic thinking. Founders caught up in firefighting daily issues often have little time left for high-level planning and product development. Neglecting these priorities can curtail a startup’s growth potential over time. With limited access to talent and expertise, bootstrappers need to stretch every dollar.

    Constant bootstrapping also caps the upside, making it tough to compete with well-funded ventures. Therefore, finding affordable solutions to address human resource gaps is vital for solopreneurs and startups building sustainable, thriving businesses. The advent of AI-powered virtual staffing emerges as a promising new avenue worth exploring.

    Related: 10 Ways to Preserve Cash as a Bootstrapped Startup

    AI virtual staffing: A smarter approach

    The idea of our AI virtual staffing agency, Olympia, was born from the inability to hire top (more expensive) experts in a startup I previously worked for. I constantly had to redo someone else’s work instead of building more partnerships and launching creative campaigns to increase our revenue. My future co-founder then offered to create a couple of AI specialists for me to play with, and it was a game-changer. Today, Olympia’s early adopters love them like I do, and we continue building our startup with our own product.

    Traditional staffing models are evolving with AI integration. AI-powered virtual staffing emerges as an innovative solution, providing startups and solopreneurs with affordable expertise and expanded capabilities.

    AI-powered virtual assistants and consultants can handle various responsibilities, from content creation and SEO to legal consulting and marketing. Operating round the clock, these AI team members efficiently manage tedious yet crucial tasks, allowing business owners to concentrate on high-level strategy and innovation.

    The benefits for resource-strained startups and solopreneurs are considerable. AI virtual staffing delivers the expertise and support of entire human teams at a fraction of the cost, expanding capabilities without inflating payrolls. This model points to a shift towards hybrid intelligence, where humans and AI collaborate to propel business success.

    By adopting AI virtual staffing, entrepreneurs can optimize productivity, reduce costs and compete effectively. Combining human creativity and AI power equips startups and indie hackers with a formidable competitive edge. This tech innovation paves the way for a future where humans focus on responsibilities best suited to their cognitive strengths, backed by an AI workforce handling tactical execution. Unquestionably, AI virtual staffing is an affordable solution for founders aiming to scale their businesses sustainably.

    Related: Generative AI Is Enabling Creators To Take On Massive Workloads. Here’s How.

    Staying ahead with AI

    In today’s digital era, incorporating AI into business operations is necessary to remain competitive. Companies that hesitate to leverage AI risk falling behind as their more forward-thinking competitors surge ahead. Beyond cost savings, AI integration offers numerous advantages, enabling organizations to embrace the future today.

    AI virtual assistants empower businesses to develop products and services cost-effectively, efficiently and in less time. Moreover, AI enables hyper-personalized customer experiences based on predictive analytics, fostering brand loyalty.

    Another advantage lies in AI systems’ continuous self-improvement, allowing companies to keep pace with technological advancements. As these AI solutions access more data and process power over time, they become more intelligent. Businesses that adopt AI now will reap the benefits as the technology evolves.

    Embracing AI grants businesses amplified abilities to ideate, create, problem-solve and make data-driven decisions. It also liberates resources to experiment with emerging technologies such as AR/VR and the metaverse. For solopreneurs and startups seeking venture capital, demonstrating AI integration signals technical prowess and future readiness.

    Failing to integrate AI could lead to obsolescence. Companies that ignore traditional operational methods in favor of AI adoption position themselves as trailblazers in their industries. With AI woven into their business DNA, they are well-equipped to dominate markets for years to come.

    Related: 6 Ways Small Business Owners Can Get Their Employees to Use AI

    Conclusion

    The new AI era is brimming with opportunities for entrepreneurs and businesses. For startups and solopreneurs restricted by resources, AI-powered virtual staffing emerges as a transformative solution, offering affordable expertise and supercharged productivity.

    However, embracing change is not without its challenges. Transitioning to new systems demands technical expertise and a readiness to reshape traditional mindsets. But transformation is rarely effortless or seamless — it nudges us out of our comfort zones, prompting growth. The key lies in perceiving AI as an empowering tool rather than a potential threat.

    Those committed to continuous learning and adopting the right mindset towards AI stand at the beginning of exciting new times. The future belongs to the bold and pioneering companies that harness AI.

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    Victoria Loskutova

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  • How to Successfully Transition From Solopreneur to Team Leader | Entrepreneur

    How to Successfully Transition From Solopreneur to Team Leader | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Strap in, ambitious solopreneurs, because we’re about to elevate your game from one-man wonder to a synergistic powerhouse. You’ve hustled hard, pulled all-nighters and turned your nascent idea into a full-blown operation. Kudos! But here’s the real talk: You’ve hit that proverbial ceiling, and it’s time to break through.

    We’re transitioning you from solopreneurship to a dynamite team, and we’re doing it like pros. No fluff, no filler — just actionable, expert-level insights that you can implement right now. Ready to multiply your impact and skyrocket your enterprise? Let’s dive in.

    Related: 4 Key Indicators It’s Time for You to Hire Your First Employees and Stop Doing Everything Alone

    Step 1: Acknowledge the inflection point

    Let’s not sugarcoat it — there comes a moment in your solopreneurial journey when you’re straddling the fence between self-sufficiency and needing an extra pair of hands. You’ve got more business than you can handle, and sleep has become an estranged friend. This, my friend, is your inflection point, and it’s the universe screaming at you: “Hey, it’s time to scale!”

    So, how do you know you’ve reached this milestone? You’re drowning in tasks, your calendar looks like a game of Tetris, and let’s be real, you’re not Elon Musk — you can’t single-handedly launch rockets and run multiple companies. So, don’t. Instead, focus on strategizing your next move, which is assembling your dream team.

    Step 2: Strategic role identification

    Before you spam LinkedIn with job postings, pause. Take a deep dive into your operational workflow. Identify the bottlenecks only a specialized skill set can alleviate. Look, not every Tom, Dick or Harriet with a CV can drive your vision forward.

    Create a list of roles critical to your business. But don’t just create any roles. I’m talking about roles so strategic that filling them will multiply your efficiency, not just add to it. Think — a Tech Lead who can spearhead your product development or a Digital Marketing Wizard who knows SEO like the back of their hand.

    Step 3: Financial forecasting and budget allocation

    Unless you’ve discovered a tree that grows money, you need to allocate your finances meticulously. Bootstrapping is not going to cut it when you’re onboarding a team. Sit down with your financial statements, and let’s do some adulting.

    How much revenue are you generating? What are your projected earnings? Calculate the ROI for each new hire. Will they bring in more business? Enhance productivity to a point where you can accept more clients? If the math doesn’t add up, you’re not ready. If it does, proceed with purpose.

    Step 4: The hiring process

    Hold onto your hat because the hiring process is a rollercoaster ride. You’re essentially dating professionally, and you can’t afford to match with the wrong person. Utilize specialized job boards, network ferociously, and even consider headhunters if you’re looking for rare skills.

    During the interviews, go beyond the technicalities. Assess cultural fit, soft skills and their vision alignment with your enterprise. You’re not building a team of robots; you’re constructing a powerhouse of innovative minds.

    Step 5: Onboarding and culture development

    Congratulations, you’ve got your team! But hold those horses; we’re not popping champagne yet. An effective onboarding process is not a nicety; it’s a necessity. Spend quality time educating your team about your business processes, culture and expectations.

    Remember, culture is not built overnight but through consistent actions and shared values. Be the leader who doesn’t just tell people what to do but shows them how it’s done. Create an environment of open dialogue, continuous learning and mutual respect.

    Related: Transitioning From Solopreneur to a Team Leader

    Step 6: Performance metrics and KPIs

    In business, what gets measured gets managed. Implement Key Performance Indicators (KPIs) that align with your business objectives. You can’t gauge the effectiveness of your team without solid data. I’m talking hardcore analytics, feedback loops and quarterly reviews.

    Your team should not just know what their roles are; they should be crystal clear about how their performance will be evaluated. Remove subjectivity and replace it with measurable outcomes. Anything less is managerial malpractice.

    Step 7: Conflict resolution and team dynamics

    Human beings are wonderfully complex creatures. No matter how meticulous you’ve been in the hiring process, conflicts are as inevitable as taxes. But guess what? They’re not necessarily a bad thing. Conflicts can lead to constructive discussions, challenge stagnant perspectives and birth innovative solutions.

    The key is to not let conflicts fester. Address them head-on. Create a culture where employees feel comfortable voicing their concerns. Remember, as the leader, you set the tone for conflict resolution. Use structured frameworks to mediate disagreements, such as an interest-based relational (IBR) approach or principled negotiation. These are not mere buzzwords; they’re the bread and butter of effective team management.

    Step 8: Continuous learning and skill upgradation

    We live in a digital age where the landscape changes faster than you can say “disruptive innovation.” Continuous learning isn’t a nice-to-have; it’s a must-have. You and your team need to be in a state of perpetual skill enhancement. I’m talking webinars, online courses, certification programs — the whole nine yards.

    Set aside a budget for professional development. Encourage your team to identify skill gaps and find ways to bridge them. Is your digital marketer falling behind on the latest SEO trends? Time for a course. Is your tech lead scratching their head over a new coding language? A coding boot camp might be the answer. Make it known that growth isn’t just a company objective; it’s a personal mandate for each team member.

    Step 9: Scale, evaluate and iterate

    Your team is in place, and the ball is rolling. This is not the time to kick back and relax; it’s the time to scale, evaluate and iterate. Keep an eye on your performance metrics, and never let complacency creep in.

    Evaluate your team’s work, assess your own role as a leader, and make necessary pivots. Perhaps you need to refine your marketing strategy, or maybe your product development needs a more agile framework. Be prepared to make real-time adjustments. The marketplace waits for no one, and certainly not for an entrepreneur too stubborn to adapt.

    There you have it — an expert-level, no-nonsense guide on transitioning from a one-man-show to a high-impact team. In the cutthroat world of entrepreneurship, standing still is moving backward. Remember, building a team doesn’t dilute your vision but amplifies it. You’re not losing control; you’re gaining traction. Now, go build that dream team, and let’s rocket that business to the stratosphere!

    Related: 9 Tips Guaranteed to Build a Winning Team

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    Chris Kille

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  • 5 Recession-Proof Businesses to Start in a Turbulent Economy | Entrepreneur

    5 Recession-Proof Businesses to Start in a Turbulent Economy | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Economic downturns are no joke. Recession throws a massive cog in the proverbial wheels of several established entrepreneurs as well as new startup owners. A recent study by Startup Genome found that a staggering 74% of startups saw their revenues plummet since the pandemic. Even more grim is how many of these (16%) were forced to lay off 80% of their workforce.

    No wonder, then, that companies are afraid to raise capital, or even start a business at all. Experts are warning about an impending global recession, so companies are apprehensive about scaling, hiring new talent and retaining the ones they have.

    However, not all startups struggle in times of recession and economic downturns. Some startups may, in fact, thrive during economic crises. As someone who has been in the VC industry for over a decade, sold several companies and launched an accelerator that helped over 200 entrepreneurs, I have learned that there is a crucial difference between startups that survive and succeed in a recession and those that struggle and fail. That difference is in the business model itself.

    As the CEO of Builderall, an all-in-one solution supporting over 20,000 small businesses worldwide, I have a bird’s eye view of the best-performing business models. Where other startups flounder, startups in our ecosystem continue to pull in more customers. In fact, we do not experience an economic downturn at all.

    If you are wondering whether to start your business, scale your startup or cut back operations, read on for the five recession-proof businesses I recommend during turbulent times:

    Related: 10 Businesses to Start That Can Weather Any Economy

    1. Service-based businesses

    Any time you provide a skilled service to your customers, whether online or offline, it’s a service-based business. For instance, a bookkeeping/accounting service or a digital marketing agency both provide services that require special knowledge and expertise. These companies are really crushing it today — and for more than one reason:

    • Their startup costs are low. Entrepreneurs can get started with a lower initial investment and fewer subsequent capital infusions.

    • They can operate with a minimal workforce. Companies can go fully remote with the advantage of tapping into low-cost talent markets, or they can go hybrid.

    • Faster turnover and revenue generation. Receiving payments from new clients and generating cash flow happen much more quickly.

    • Recurring payments keep the money flowing in. Service-based companies can benefit from employing subscription or retainer models. This guarantees two things: repeat customers and a continuous revenue stream in exchange for ongoing services.

    Customers are effectively fronting the cost, which reduces the necessity for venture capital or working capital. Then, three years later, they have built up a solid customer base of recurring revenue customers who simply keep paying on a monthly basis, and the money from those payments becomes your operating expenses.

    2. Influencer marketing

    You really can’t go wrong with being an influencer. It won’t be a stretch to say that influencers are ruling the digital world right now. Look at what Khaby Lame, Zach King, Addison Rae and Charli D’Amelio have achieved. During my years in business, I have closely followed the rise of several popular influencers, and I have found two common threads among all of them:

    One, all successful influencers work in a particular space or in a specific niche in which they are experts and know what they are talking about. And two, they are pure content creators, and their content resonates with their audiences, helping them attract more followers.

    Once you amass a substantial following on social media platforms such as Instagram, YouTube or TikTok — that’s when the magic begins. You leverage your online presence to engage with your audience and promote products or services, effectively becoming brand advocates for the companies you work with.

    3. Brand ambassadorship

    Being a brand ambassador is a close off-shoot of the influencer business. A brand ambassador has always been a cornerstone of successful marketing for several companies. Back in the day, when social media wasn’t a thing, only A-list celebrities or professional athletes and musicians would get top dollar for their endorsements.

    Like influencers, brand ambassadors also excel in specific niches. They position themselves as thought leaders or experts, and the association with them brings credibility to the brands they are endorsing. While influencer relationships are typically one-off arrangements, brand ambassadors generally work with the same brand for years and provide a deeper level of exposure and education for their audiences.

    Related: Scared of a Recession? Follow These 5 Tips For a Recession-Proof Business

    4. Online educators

    With upskilling and side hustling turning into major buzzwords, I have seen so many people asking, “What else I could do?” on social media platforms like Reddit and Twitter. Those who get laid off want to increase their skill set and willingly pay hundreds or even thousands for continuing specialized education rather than returning to college or seeking an advanced university degree. This is the major reason why online educators are making a killing by selling their courses online.

    People are learning all sorts of skills on e-learning platforms today. For example:

    How to turn sketches into finished digital artwork

    How to compose music

    How to create effective marketing funnels

    How to write screenplays

    Online educators are just normal people who are good at what they do. Becoming an online educator requires just taking the knowledge that they have, putting it into a course and selling it. They craft an exhaustive course structure and deliver courses that cover an extensive range of subjects, from practical skills to creative arts and everything in between. Platforms with user-friendly e-learning tools are making this easier than ever.

    Marketing, business, entrepreneurship, creative arts, coding and personal development are always popular with learners.

    5. Unique products

    Selling a unique product can be a tough nut to crack. But when a company achieves this feat, it can consider itself practically recession-proof. There are startups in the market that are selling a one-of-a-kind product to a narrow, but interesting, subset of consumers. It could be T-shirts, stickers, plush toys or anything else.

    And with the online platforms available today, it is so simple to launch an online shop, spread awareness and begin building a customer base. Paid ads are something that big companies use as they scale. But when you’re a small company, you can get creative and use Instagram reels and TikToks to drive audiences to your product. Try to create a niche product as opposed to trying to sell basic T-shirts to everybody, which is very difficult. Do something that’s very targeted to a specific niche. For instance, you can come out with a whole line of T-shirts for people who love unicorns.

    Related: 3 Key Strategies That Helped My Business Grow During a Recession

    At Builderall, we have not seen businesses negatively affected by the recession; if anything, it has been a positive catalyst for entrepreneurs. According to this recent survey by Gusto, 56% of individuals launched a business due to concern over inflation. The World Economic Forum reports that women entrepreneurs increased to 47% in 2022 up from 27% in 2019.

    So, while it may seem scary to try to launch or scale a company in today’s economy, with the right business model, now is the perfect time — and the future is bright.

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    Pedro Sostre

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  • 7 AI-Based Business Ideas That Could Make You Rich | Entrepreneur

    7 AI-Based Business Ideas That Could Make You Rich | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In today’s rapidly changing landscape, technology has seeped into nearly every aspect of our lives. One of the most influential technologies of the 21st century is Artificial intelligence (AI). It’s no surprise that AI is revolutionizing various sectors, including healthcare, transportation, entertainment, and more importantly, business.

    So, if you’re an entrepreneur with an eye for disruptive technologies, now is the right time to invest in an AI-based business. Here are seven AI-based business ideas that have the potential to make you rich.

    Related: What Every Entrepreneur Must Know About Artificial Intelligence

    1. Personalized health monitoring

    The healthcare industry is ripe for disruption, and AI has the potential to revolutionize the way we approach well-being and treatment. Imagine a wearable device that not only tracks basic health metrics but also predicts potential medical conditions before they become severe. By employing machine learning algorithms that analyze data on a person’s lifestyle, genetics and current health conditions, you could offer a subscription-based service that provides real-time health insights and early warnings.

    Revenue streams: Subscription fees, partnerships with healthcare providers, data analytics for medical research

    Challenges: Regulatory hurdles, data privacy concerns, high R&D costs

    2. AI-powered talent matching platform

    Recruitment is an expensive and time-consuming process for companies. You could develop an AI-powered platform that analyzes a plethora of factors — skills, experience, cultural fit and even nuances like work habits — to match job seekers with suitable employers. By continually learning from its matches, the AI could significantly increase placement accuracy over time, reducing employee turnover and recruitment costs.

    Revenue streams: Subscription fees from employers, premium features for job seekers, data insights for HR departments

    Challenges: Data accuracy, competition from traditional job boards and networking platforms, legal concerns over discrimination

    3. Customized e-learning experiences

    Traditional e-learning platforms offer a one-size-fits-all approach that doesn’t suit everyone. By leveraging AI algorithms that adapt to a student’s learning style, pace and strengths/weaknesses, you could create a more individualized learning experience. Your platform could serve students looking for K-12 tutoring, professionals seeking continued education or even hobbyists wanting to acquire a new skill.

    Revenue streams: Subscription fees, course purchase fees, partnerships with educational institutions

    Challenges: High-quality content creation, ensuring educational effectiveness, competition from established e-learning platforms.

    4. Sustainable energy management

    Sustainability is not just a buzzword — it’s a necessity. AI can play a critical role in managing energy consumption more efficiently. Whether it’s a smart grid that adapts to usage patterns or a home system that regulates energy consumption without human intervention, AI can offer solutions that are both eco-friendly and cost-effective.

    Revenue streams: Hardware sales, software subscriptions, partnerships with utility companies, government grants for sustainable initiatives

    Challenges: Infrastructure requirements, technological limitations, consumer adoption rates

    Related: The Future Founder’s Guide to Artificial Intelligence

    5. AI-driven content creation

    Content is king in the digital age, but creating quality content consistently is a labor-intensive task. An AI-based platform that can generate high-quality written, audio or visual content could be a game-changer. Such a platform could assist journalists, bloggers, marketers and even filmmakers.

    AI algorithms can not only generate content but can also optimize it for SEO, readability or audience engagement, providing an end-to-end solution for content creation.

    Revenue streams: Subscription fees, pay-per-content, licensing to marketing agencies

    Challenges: Maintaining content quality, handling the complexities of human language and creativity, copyright issues

    6. Smart agriculture

    The global population is growing, and with it, the demand for food. However, resources like land and water are finite. Smart agriculture solutions using AI can optimize yield by analyzing soil quality, weather conditions and crop health, among other variables.

    Imagine drones equipped with AI algorithms that can scan large agricultural fields, providing farmers with detailed reports on what actions to take. Your business could be at the forefront of making agriculture more sustainable and efficient.

    Revenue streams: Software licenses, data analytics, consultancy services

    Challenges: High initial costs, complexity of agriculture, adoption and usability

    7. Automated financial advising

    With more people becoming financially aware, there’s a growing demand for financial advisory services. AI can process huge datasets and generate actionable insights much quicker than a human advisor. An AI-based robo-advisory platform can offer personalized investment strategies, risk assessment and portfolio management, making it easier for people to manage their wealth. The financial sector is ripe for disruption, and an AI-based advisory service could be your ticket to untold riches.

    Revenue streams: Subscription fees, licensing technology, data monetization

    Challenges: Regulatory hurdles, customer trust, data security

    The possibilities are endless when it comes to leveraging AI in business. The key is to identify a problem that AI can solve better or more efficiently than existing solutions. Whether it’s healthcare, marketing, recruitment, finance, supply chain management, customer service or content creation, the potential for AI to revolutionize these fields is immense. Remember, the best time to invest in the future is now, and these seven business ideas are your stepping stones to achieving unparalleled financial success.

    Related: Exploring the Future of Artificial Intelligence — 8 Trends and Predictions for the Next Decade

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    Ashot Gabrelyanov

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