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Tag: Entrepreneurial Success

  • Miki Agrawal’s Secret Formula to Million-Dollar Businesses

    Miki Agrawal’s Secret Formula to Million-Dollar Businesses

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    You can’t do cool sh*t by doing the same old sh*t,” says serial entrepreneur Miki Agrawal in her best-seller, Disrupt-Her. And ain’t that the truth.

    A rebel against the norm, the serial entrepreneur is known to take the most ordinary items—pizza, underwear, and bidets, of all things—and turn them into multi-million dollar businesses. 

    However, it’s not just about creating products for Miki, no. It’s about sparking a revolution in how we think about our most basic needs and desires.

    In her appearance on The Mindvalley Show with Vishen, she shares how disruption is the key to her success, all the while challenging societal taboos and redefining industries. And how you, too, with the right mindset, can take the simplest item to become a tool for radical change.

    Watch the entire 33-minute episode:

    Ep #035 | The Art of Reinventing Yourself for a New Career or Business with Icon Miki Agrawal

    Who Is Miki Agrawal?

    Now, if you haven’t heard of Miki Agrawal yet, you soon will. Her “social entrepreneur” title is well deserved—she’s unfollowed the bullsh*t rules of society and gone to create innovations that we honestly didn’t know we needed:

    • WILD: A farm-to-table gluten-free pizza concept that offers Miki’s favorite comfort food made with organic, gluten-free flour and sauces, as well as hormone-free cheeses and meats. The great thing is, they honor nature by choosing ingredients that are “harvested with respect to their primitive state.”
    • THINX: Breaking the period taboo, THINX is the period-proof underwear that’s out to replace pads, tampons, and cups. They are made with a patented design that absorbs moisture, controls odor, and resists leaking. Plus, they’re washable, so you’re definitely helping out with the environment with this one.
    • TUSHY: A modern, affordable bidet to upgrade the American bathroom experience because using toilet paper can lead to health issues as well as deforesting millions of acres. The best part of it is that it’s affordable, easy to install, and is—no sh*t—helping the environment one butt at a time.

    These unique business ideas of Miki’s have led to a valuation of $200+ million. (It’s no wonder she’s been called to lend her expertise in her Zero to $100 Million Quest on Mindvalley!)

    So if Miki can find things to disrupt, what about you?

    3 Tips to “Disrupt Yourself”

    Eureka! This bad boy will make millions!” is probably what comes to mind when a genius idea pops into your head. But disruption isn’t 100% about having successful, innovative businesses like Miki. 

    It’s about helping the old move away so that something new can come in. It’s about, according to Miki, having “the conviction to just put one foot in front of the other and do something every single day towards the thing you want to do.

    Even if it’s nurturing creativity, finding the next big thing, reinventing oneself, contemplating a career change, starting a business, or what have you, here’s what she suggests you do first: 

    1. Catch your thoughts and name them

    The first thing that people can do is start just catching the thoughts that come into their heads,” Miki advises. It’s essentially being what she calls the “warrior gatekeeper of your mind.”

    For example, you’re considering leaving a stable job to start your own business. A thought creeps in: “What if I fail?” 

    This is where you catch it and name it—let’s call it “Fearful Fred.” Acknowledge Fearful Fred, but then set him aside for a scheduled time—perhaps for a session with a mentor or a moment of personal reflection. This way, Fearful Fred doesn’t overrun your mind and obstruct your day-to-day productivity and creativity.

    So whether it’s overcoming self-doubt, facing fears, or making judgments, acknowledging these thoughts allows you to address them constructively. This process is crucial because it helps prevent negative thoughts from spiraling out of control and allows for a clearer mindset to embrace new ideas and opportunities. 

    2. Put yourself in a container of playfulness

    There’s one powerful word Miki swears by, and that’s “Wow!

    When you walk around in life just saying ‘wow,’ like a child,” she explains, “you literally see things in a different way.”

    Childlike wonder isn’t just a state of mind; it’s an active practice that involves engaging in activities that evoke joy. In fact, a 2005 study shows that when we’re happy and playful, we’re more likely to think creatively and try new things.

    The unfortunate thing is, we’re so stuck in this routine of “go to work,” “go do this,” “go do that” that we’ve forgotten how to look around us. However, as Miki points out, “when you get back to your childlike state of curiosity, playfulness, and awe, you can create businesses.”

    And that’s exactly how WILD, THINX, and TUSHY came about.

    3. Understand the importance of iteration

    We are just taught that being perfect is the most important thing,” says Miki. It’s not. Iteration, actually, is more crucial.

    It’s trying something, using your dantian to learn from it, and then making it better. It’s about making small changes, step by step, to improve and grow.

    The fact of the matter is, the road to success (whatever you define it to be) is never a straight line. It’s more like a path with twists, turns, and heaps of valuable lessons.

    So when you iterate, you give yourself room to shift and grow. And in a rollercoaster of a world, it’s a necessity for progress.

    If we just are focusing on being perfect, we are going to stagnate,” Miki adds. “Iteration is perfection. Stagnation is death.”

    Stand Up and Disrupt

    In every area of our lives—whether it’s switching career paths or creating something so genius that people wonder how they could’ve lived without it—disruptive ideas are just waiting to stand out.

    As the one and only Miki Agrawal says, “People are interested in challenging the status quo and trying new things. I think people just need to be given the permission to do so.”

    At Mindvalley, your permission is granted. You want to unlock the formula for a $100 million (or even more) brand? Want to transform a simple idea into a business sensation?

    It’s all here in Miki’s FREE Build the Business of Your Dreams Masterclass, where big, disruptive ideas are welcomed with open arms. And where your big, disruptive ideas are, too.

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    Tatiana Azman

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  • Jay Shetty’s 3 Social Media Tips That Can Get You More Likes

    Jay Shetty’s 3 Social Media Tips That Can Get You More Likes

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    Chances are, you’ve heard the name “Jay Shetty.” You may know him as the guy spitting wisdom bombs on Facebook, transforming ancient philosophy into digestible nuggets of modern-day inspiration, and sitting down with cultural icons to get their take on profound life lessons. Or perhaps you stumbled upon his bestseller, Think Like a Monk, amidst the self-help shelves at your local bookstore.

    But how did this former monk conquer the digital world and become Facebook’s #1 personality?

    In an episode of The Mindvalley Show with Vishen, Jay gives a crash course in defying expectations and proving that vulnerability might just be the secret sauce to online success. And that you, too, can find your unique way to make your mark on the digital world.

    Watch the full 58-minute episode:

    Ep #034 | How Jay Shetty Became the #1 Personality on Facebook

    Who Is Jay Shetty?

    Few names resonate louder in the self-help movement today than that of one Mr. Jay Shetty. He makes mindfulness meme-able and wisdom relatable, all while wearing his heart on his sleeve and keeping things light.

    Sure, he’s known as the former monk with a bestselling book and a #1 podcast, On Purpose (and, who are we kidding, those piercing blue eyes are quite captivating on their own). But his ascent to the likes of Deepak Chopra, Brené Brown, and even Mindvalley’s own Vishen isn’t your typical rags-to-riches tale. 

    In fact, it’s more of a mantras-to-movement tale, if you will. Born and raised in London, Jay’s early life was marked by typical urban challenges, from navigating the complexities of identity to confronting societal expectations. His encounter with a monk during his college years was a pivotal moment, igniting a spark that would eventually lead him to exchange his conventional path for the spiritual rigors of monastic life in India. 

    I was so convinced that the life I was getting to build as a monk was so much more meaningful and so much more fulfilling on a personal level and an impact level,” he tells Vishen. “And I felt there’s nowhere in the world that I’m going to be able to do this—to grow myself and grow others.”

    From mountain monk to viral sensation

    Eventually, Jay swapped saffron robes for a life back in mainstream society. He found a professional pathway to share what he learned as a monk with schools and large organizations. But it was only when he hit the land of algorithms and endless feeds that he found his calling.

    I was feeling this needs to scale; this needs to hit every person on the planet,” he recalls. He read a study that said more kids have access to a smartphone than a toothbrush and decided that to reach billions of lives, social media was the way to go.

    Years of different formats, every filter under the sun, and relentlessly honing his craft later, Jay’s videos—as they say—went viral, shattering a billion views. Infused with warmth, humor, and soul-stirring insights, his Facebook following skyrocketed, cementing his status as the platform’s #1 personality.

    Yet, building a loyal social media following isn’t Jay’s measure of success; it’s the tribe he’s built along the way.

    The success that the work has gained because it didn’t come from a place of strategy… It didn’t start with strategy. It didn’t start with a business idea. It started and still is very much from the heart. — @jayshetty Click To Tweet

    He invited laughter and tears, shared his struggles and triumphs… And in doing so, he created a space where everyone felt welcome, seen, and heard.

    Now, there might be only one Jay Shetty in this world. But how can you tap into his social media savvy to create content that resonates with millions using your personal branding?

    Here are three profound takeaways from his insights that might just hold the answer:

    1. Understand your genre

    There are only five types of videos that go viral,” says Jay. They are:

    1. Adventure that captures the thrill and excitement of extraordinary experiences, like Red Bull’s jump from space.
    2. Comedy that brings laughter and lightheartedness, like “Charlie Bit My Finger.”
    3. Emotional that connects deeply, often resonating with personal experiences or current events, like Barack Obama’s “Yes, We Can” speech.
    4. Inspirational that uplifts and motivates, like Jay’s “Changing the World Starts With You.”
    5. Surprise that delights with the unexpected, like cat videos.

    For your content to be effective, it needs to align with one of these genres. This doesn’t mean you have to change your message, but rather frame it in a way that fits into these categories. 

    You should know the feeling you want people to have after they watch your video,” he advises. If you’re creating educational content, for instance, think about how you can infuse elements of these genres to make it more engaging and shareable. 

    Jay’s was clear from the start: “My feeling was people should want to share it with their friend and say, ‘we were just talking about this.’” It’s about finding the right balance and ensuring your content evokes the desired emotional response.

    2. Identify your role

    Your role in the video is as crucial as the content itself. Jay emphasizes the importance of recognizing whether you shine as a writer, a producer, or a host. 

    This understanding shapes how you present your content. Are you the charismatic host with the social skills to lead the conversation? Or the fearless adventurer showcasing thrilling moments? Perhaps the insightful voice crafting the narrative from behind the scenes?

    Identifying and embracing your role ensures authenticity and effectiveness in your videos. It’s not about fitting into a mold, but understanding where your strengths lie. 

    If you’re not comfortable being the face of your content, “don’t play a role you’re not,” says Jay. Focus on writing or producing. The key is to play to your strengths and create content that feels genuine and natural to you.

    3. Choose the right format

    Just like stories need frameworks, your video deserves a captivating format. 

    You could engage viewers with a dynamic interview like Vishen in The Mindvalley Show. Or captivate them with your solo presence, like Shaun King. Or go documentary-style à la Gary Vaynerchuk’s daily vlogs.

    What I see is, everyone’s trying to sound and act and be like other people rather than figure out [their own],” says Jay. So consider the format that best suits your content. 

    The format should enhance your message, making it more engaging and relatable to your audience. Remember, the right one can transform good content into great, shareable content.

    Build Your Online Legacy

    Jay Shetty may be a household name now, but his monk-to-viral success started with a first step. And now, it’s your turn.

    This is your invitation to the Mindvalley Social Media Mastery program, where the wisdom of experts like Vishen, Nuseir Yassin, Brendan Kane, Marisha Lakhiani, and Iman Oubou (just to name a few) awaits you. Here, you’ll learn more than just posting content; you’ll learn everything from building a strong brand presence to leveraging AI.

    As Jay says, “The highest purpose is to live in service.” And social media is a place—maybe even the place—where you can transform your passion into prowess and your ideas into impact.

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    Tatiana Azman

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  • How to Get into Social Media Marketing with Simple Steps for Big Wins

    How to Get into Social Media Marketing with Simple Steps for Big Wins

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    TikTok, Instagram, Facebook, LinkedIn, X… My, my, how the world of marketing has evolved. 

    No longer is there just an ad in a newspaper or magazine. Now, there are multiple platforms to shout out your brand and multiple platforms to reach all sorts of people.

    Learning how to get into social media marketing is needed in this day and age. Even with no prior experience, that kind of knowledge and game-changing insights from the best of the best can help you steer your brand to be the powerhouse you believe it can be.

    Understanding what makes people tick online and using that knowledge to build relationships, foster brand loyalty, and ultimately drive sales—these are all aspects of social media marketing.  It’s an art and science, really, where you create content and engage with audiences on various social media platforms.

    Marketing is targeting,” says John Lee, a well-known speaker on digital marketing and the co-founder of Wealth Dragons. Targeting, not selling. Targeting.

    The best known beats the best. You can have the best product in the world, but if people don’t know who you are, you’re not going to make money. — John Lee Click To Tweet

    And with 4.95 billion social media users worldwide (that’s over half the global population!), it’s no wonder that social media mastery is crucial for businesses today.

    Social media marketers are the storytellers and strategists behind a brand’s online persona. They create, curate, and manage published content across various platforms.

    Let’s take a look at GoPro as an example. They actively engage with their audience through creative initiatives like competitions and their popular “Photo of the Day” series. This approach not only showcases their products in action but also fosters a sense of community and participation among their millions of followers. 

    So what exactly do social media marketers do to amplify the voice of a brand as well as create content after content that goes viral?

    According to Marisha Lakhiani, the chief growth officer of Mindvalley, it’s threefold: there’s the science, the psychology, and the creative. And all three go into crafting posts, engaging with followers, analyzing data, and adjusting strategies to maximize reach and impact.

    How much do social media marketers earn?

    The earning potential is, undoubtedly, a factor when you’re looking at how to get into a social media marketing career. 

    In the United States, those in this field earn between $51,000 and $94,000 per year. The average is about $68,149 per year, according to Glassdoor

    This is just the base salary for social media marketing jobs, though. You can make more with bonuses, commissions, or even tips—adding roughly an extra $8,834 to your earnings each year.

    Keep in mind, the exact amount you earn can vary depending on where you work, your experience, and the kind of company you’re with. But one thing’s for sure—this is a career change that both pays well and lets you see your creative ideas make an impact.

    What Are the Main Social Media Marketing Skills You Need to Master?

    Wondering how to get into social media marketing with no experience? The key lies in mastering a mix of hard skills and soft skills, ensuring you’re well-prepared for this dynamic field. 

    Here’s what you need to focus on:

    • Creativity to craft unique and engaging content that resonates with audiences.
    • Communication skills to interact with followers and articulate your brand’s message.
    • Analytical skills to measure the success of your campaigns and make informed decisions.
    • Adaptability to new trends and changes in a landscape that’s always evolving.
    • Strategic thinking to plan and execute campaigns with a clear vision as well as an understanding of your audience.

    This blend of these social media marketing skills will help you be more versatile and invaluable in the ever-evolving world of digital marketing.

    A man holding a camera to take pictures for social media marketing

    Posting on social media is second nature for many. However, becoming a social media marketer—and a great one at that—is an entirely different thing. 

    1. Educate yourself

    Diving into social media marketing doesn’t always require a formal degree. In fact, many successful people in this field have thrived without one.

    Take Nuseir Yasin of Nas Daily, for example. While he may be one of the most recognizable people in the digital world, his background education had nothing to do with social media. It was engineering.

    If you’re wondering how to get into social media marketing without a degree, like Nuseir, the key is trial and error. This approach offers valuable hands-on experience, yet it can be enhanced with focused learning. 

    Social media marketing courses provide a clear and structured way to develop skills. They also complement your experiments with expert tips, leading to a more confident journey in the digital world.

    2. Understand your audience

    If your audience is everyone, then it’s no one, so the saying goes. This means that trying to appeal to everyone often leads to connecting with no one. It goes back to what John says: “Marketing is targeting.”

    Target the right people; help them solve their problems,” he adds. And this is where you make money. 

    That’s why social media experts will always emphasize focusing on a specific target audience and understanding their unique interests, needs, and behaviors. By doing so, you create content that resonates deeply with a particular group, establishing a stronger, more meaningful connection.

    3. Create content that matters

    It’s likely you’ve heard of this phrase: content is king. Why? Because content drives engagement, builds communities, and sparks conversations. And this makes it a pivotal factor in social media success.

    The thing is, there’s an abundance of videos with the same dance and voiceover. That begs the question: How do you stand out in the crowd? 

    By putting out content that educates and entertains, according to Marisha. It’s content that offers real value with “the pure purpose of reaching more people.

    Whether it’s for personal branding or your company, craft stories that align with your brand’s identity and values. High-quality content with effective storytelling can elevate your social media presence, making your content memorable and shareable.

    4. Learn from the data

    Data is one thing that social media newbies forget to do. So if you’re looking at how to get into social media marketing, this is one aspect you do not want to overlook.

    Data’s the new currency,” says John. Why? Simply put, it guides your strategy and helps you understand what works and what doesn’t. 

    For example, if videos perform better than images on your Instagram account, this will allow you to shift your strategy to focus more on video content. When you’re able to do that, you focus on the audience that you want to target. And that’ll lead you to more clicks, which means more money.

    The more data you have, the more money you make, because the more you can help people. — John Lee Click To Tweet

    When you regularly analyze your social media metrics, you can gauge the performance of your content—engagement rates, follower growth, and click-through rates. These insights allow you to refine your approach and make informed decisions.

    Active engagement is more than just posting content. It’s about creating a community that reflects and amplifies your values and aspirations. 

    Nuseir, in an episode of The Mindvalley Show, highlights the transformative power of the right community. As a social media marketer, this involves not just joining but also building communities. 

    The right community can change your life; the wrong community can destroy you. — @nasdaily Click To Tweet

    So establish a space where like-minded individuals can interact, share, and grow together. This can be initiating conversations, responding to comments, and reposting your audience’s stories, just to name a few.

    It takes some social skills, but this approach cultivates a loyal following as well as positions you as a pivotal figure in shaping the community’s culture and direction.

    Skyrocket Your Skills

    The world of social media marketing is constantly evolving, and staying ahead means learning from the best. Here’s your chance with the Mindvalley Social Media Summit 2023.

    This free event, happening from December 8–10, is your ticket to insights and strategies from the giants of the digital world. Imagine learning directly from Nuseir Yassin of Nas Daily, John Lee, Marisha Lakhiani, Brendan Kane, Vishen, Iman Oubou, Jimmy Naraine, and Mr. Grateful.

    Don’t miss out on how to get into social media marketing and more. Register now to secure your spot in this groundbreaking event.


    Images generated on Midjourney.

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    Tatiana Azman

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  • 10x Your Brand’s Reach With a Game-Changing Social Media Strategy

    10x Your Brand’s Reach With a Game-Changing Social Media Strategy

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    There are a great many of us on TikTok, Instagram, Facebook, and what have you. However, there are only a handful who truly get the importance of a knockout social media strategy.

    Great brands like Nike, Red Bull, and Airbnb don’t get where they are digitally without one. Even Mindvalley chalks up its social media success because of it.

    No one knows this better than the chief growth officer at Mindvalley, Marisha Lakhiani. And as she explains, “Companies with a documented social media strategy are three times more likely to succeed.”

    Yours can be, too.

    Marisha Lakhiani: Shaping the Future of Mindvalley’s Digital Marketing

    As her title suggests, Marisha is exceptional at marketing growth. However, as the story goes, she didn’t start off that way—in fact, she was, in her words, “the worst employee at Mindvalley.”

    I was struggling,” she recalls of her start. “I couldn’t figure it out.”

    Determined not to be pigeonholed, she made it her mission to learn everything there is to know, even how to get into social media marketing. 

    I started reading every f**** marketing book,” Marisha says. It’s the foundational books that helped her with the key aspects of marketing—the science, the psychology, and the creatives.

    Now, as the chief growth officer of Mindvalley, the social media marketing approach to audience engagement has transformed. By focusing on creating a stronger, more connected community, she has steered the brand towards interactive strategies and content that resonates deeply with the Mindvalley audience. 

    These elements are not just part of her marketing strategy; they’re woven into the fabric of her personal branding. And with her expertise, it’s no wonder she’s been invited as a speaker at top marketing conferences worldwide, including Ad World, Global Marketing Day, and Mindvalley’s Social Media Summit 2023.

    A social media strategy is a comprehensive plan for how your brand will use social media to achieve your marketing goals. What does this look like? According to Marisha, it’s all about crafting a narrative, engaging with the audience, and leveraging platforms to build brand presence and drive growth.

    The thing is, though, that people oftentimes get caught up in the quantity, not the quality. Marisha explains that it’s about having a healthy balance between the two.

    Do you want to put out [content] every single day at the risk of putting out mediocre content?” she asks. “Or put out good content and really put effort into the content you put out?

    With around 4.95 billion people using social media daily, the opportunity for your brand to reach your audience is immense. And, as Marisha points out, having a social media content strategy is what will help you go viral or get lost in the deep depths of digital nonsense. 

    Chances are, you’ve come across a viral video on social media. Like, for instance, the one where Mindvalley’s CEO, Vishen, is sneaking around a grocery store. There’s something about that kind of social media marketing plan—education plus entertainment, as per Marisha—that resonates with people the world over. 

    Here are a few more examples of big brands and their strategies to inspire you:

    1. Nike uses storytelling through content. Their posts are about more than just selling shoes. They tell stories about athletes and sports, making their audience feel inspired and connected.
    1. Coca-Cola uses interactive campaigns. The company’s “Share a Coke” campaign made people excited to find bottles with their names. This is a great social media strategy example to show how a simple idea can encourage personal connections and shared moments.
    1. Airbnb uses user-generated content. They show real stories from travelers. This makes their brand feel more trustworthy and creates a space for people to share travel tips.
    1. Glossier leverages influencers. They team up with people who connect with their audience to widen their reach and make their brand feel more real.
    1. Mindvalley creates a sense of belonging. With events like Mindvalley University and Mindvalley Live, the company focuses on community. They create content that starts conversations and makes people feel part of their brand’s journey.

    The bottom line is, find a way to make your brand’s digital presence meaningful and interactive. Your social media marketing goals should resonate with your audience as well as reflect your values and the impact you want to make in this world.

    If there’s a social media strategy template to follow, Mindvalley is one. With millions of followers across platforms, the company has cultivated a diverse and active online community. Under Marisha’s leadership, these numbers continue to grow, reflecting the brand’s increasing influence and success in the digital world.

    Here are five things you should consider for your own brand’s social media strategy.

    1. Identify your brand values

    Values are the heart and soul of your brand’s identity. It guides how you communicate, interact, and even the type of content you create. Without them, as Marisha points out, you’ll only be focused on converting someone or gaining followers rather than truly connecting with your audience.

    It’s so important that, in fact, more and more people are interested in brands’ values. A 2022 Harris Poll research found that 82% of shoppers prefer brands whose values align with their own, and they’re willing to switch loyalty if there’s a mismatch. Furthermore, three-quarters of consumers have stopped supporting a brand due to a conflict in values.

    So, how can identifying these values help with your social media strategy? Start by asking key questions:

    • What does your brand believe in? 
    • What change do you want to see in the world? 
    • How do you want your customers to feel when they interact with your brand? 

    Reflect on these questions with your team. Look at your brand’s history and the messages that have resonated with your audience in the past. This process will help you pinpoint the values that are truly at the heart of your brand.

    Once you’ve identified your values, let them shine through in every post, reply, and campaign. This authenticity will not only set you apart from the competition but also attract and retain customers who share these values.

    2. Understand your audience

    In any kind of marketing, it’s always about connecting with the right people. It’s “who you want to talk to,” according to Marisha.

    Now, before you say “everyone,” keep in mind that not everyone will resonate with your message. Marisha adds, “People make the mistake of trying to talk to everyone, so they don’t talk to anyone.”

    Targeting your ideal audience involves speaking directly to their experiences and aspirations. For instance, if your brand is all about healthy living, your audience might be fitness enthusiasts or people seeking a healthier lifestyle. In this case, your content should not only showcase your products but also provide valuable health tips and inspiration.

    So, the golden question is, how do you find your ideal audience? 

    Start by analyzing your current followers: Who engages with your content the most? Look at their profiles. What are their interests, ages, and lifestyles?

    Ssocial media analytics tools like Hootsuite or Sprout Social can provide deeper insights into these questions. Once you have a clear picture, it’s time to tailor your content to match their interests and needs.

    3. Blend education with entertainment

    Have you ever sat through a sales pitch and the person was just spewing information after information after information? And how long did it take for you to tune out?

    The key to providing valuable content to your audience lies in a crucial soft skill: making the learning process fun. It’s not about over-the-top excitement, but crafting experiences that engage, encourage sharing, and make your brand memorable.

    What can that look like? Let’s go back to the Mindvalley video with Vishen in the grocery store. He masterfully exposes the high sugar and unhealthy ingredients in popular items, turning an educational moment into an entertaining and eye-opening experience.

    Watch the video:

    4. Consistent quality content

    Remember: Each post reflects your brand’s image and values. High-quality, authentic content not only captivates your audience but also helps enhance your social media marketing ROI (return on investment).

    Marisha points out that getting caught up in posting daily can lead to a compromise in quality. The focus should be on creating content that resonates deeply with your audience, rather than just posting for the sake of visibility.

    What’s more, consistent quality content builds trust and establishes your brand as a credible source in your industry. This approach leads to higher engagement, better audience retention, and ultimately, a stronger connection with your followers.

    How do you go from pushing content out (or what is knows as “push marketing strategy”) to where people are talking about you and your brand (also known as “pull marketing strategy”)?

    This is where having a community helps. It turns followers into advocates.

    For example, when you share a post that resonates, your audience will do more than just “like” it. They will talk about it, share it, and bring more people into the conversation.

    So how do you build this community? How do you go from a push marketing strategy to a pull marketing strategy? You can start by:

    • Understanding what your audience cares about,
    • Creating content that speaks to those interests,
    • Use your social skills to encourage them to share their thoughts and experiences related to your brand.

    If you’re a fitness brand, create a space where followers can share their workout success stories. Or if you’re a fashion brand, inspire followers to post photos of how they style your clothes. (And don’t forget to get them to tag you!)

    The power of community in social media strategy is undeniable. This connection is what transforms a brand from a mere name into a movement.

    Ignite Your Digital Potential

    It’s no secret that social media is ever-changing. Keeping ahead means learning from the best.

    You can do that by joining Mindvalley Social Media Mastery, an innovative online program that brings together Nuseir Yassin of Nas Daily, John Lee, Brendan Kane, Vishen, Iman Oubou, Jimmy Naraine, and Marisha Lakhiani. 

    This is a chance for you to dive into the depths of digital marketing wisdom. Register now for an experience that promises to reshape your understanding of and approach to social media.

    Welcome in.

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    Tatiana Azman

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  • Camera Shy? Jimmy Naraine Shares 3 Ways to Overcome It

    Camera Shy? Jimmy Naraine Shares 3 Ways to Overcome It

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    The lighting, the angle, the pose—being the subject of a picture is an art. In today’s world, where nearly everything is digitally documented (especially on social media), being camera shy isn’t just a personal hiccup—it’s a social faux pas.

    There is a way, however, to unlock a screen presence that mirrors your off-camera charisma. It boils down to your confidence, according to Jimmy Naraine, an award-winning educator and trainer of Mindvalley’s Course Pro Quest.

    If you don’t have that inner confidence, if you don’t believe in yourself,” he says, “there will be all of those limiting beliefs that will end up holding you back inevitably.”

    Learning to overcome camera shyness helps transform those beliefs, shifting them from hesitation to assurance. And with newfound confidence, every “Say cheese!” becomes your cue to effortlessly command the spotlight.

    Why the Camera Makes You Nervous

    If you’re familiar with America’s Next Top Model, you’re probably aware that striking a pose is far from natural. Stretch your neck out like this, stick your foot out like that… It’s like doing the hokey-pokey—and all, ironically, for the sake of “looking natural.”

    It’s no wonder the meaning of “camera shyness” equates to feelings of discomfort or anxiety when being photographed or recorded on video. That’s not all, though.

    The widely-cited Dove survey reports that 77% of women feel this way. What’s more, when it comes to posing for or sharing a picture, 62% feel it gives them more anxiety than public speaking.

    But that begs the question: Why do they feel this way?

    It seems that camera shyness phobia is closely linked to self-consciousness, as one study noted. This research, focusing on students in online classes, identified that their apprehension in front of the lens often stems from social and personal factors, leading to feelings of nervousness and distraction.

    You have your insecurities, self-doubts,” says Jimmy. “But whenever you push your fears, especially the really big ones, something amazing happens, right? Something amazing happens on the other side.”

    3 Things You Can Do to Transform Your Camera Shyness into Magnetic Charisma, According to Jimmy Naraine

    Grasping how to get over camera shyness can be the key to going from camera apprehension to camera-ready confidence. Jimmy’s got some great tips for your self-esteem.

    1. Turn fear into excitement

    Take all of that anxiety, all of that fear, and turn it into excitement,” Jimmy advises. He explains that the anxiety and nervousness we feel are not much different from the sensations of excitement.

    By reinterpreting these feelings as excitement, you can harness that energy for various fear-related situations—public speaking, networking events, and, of course, camera shyness. And so, what was once a source of dread becomes a thrilling opportunity.

    2. Stop comparing yourself to others

    Oftentimes, we only see the polished, idealized versions of others. We tend to ignore their struggles and vulnerabilities. 

    When you compare yourself to other people, it’s very easy to fall into the trap of underestimating yourself and overestimating other people,” Jimmy says. However, by recognizing and accepting that everyone, including those you admire, has flaws and faces challenges, you can foster greater self-compassion and authenticity. Improving your social skills involves acknowledging these universal human experiences, which also adds a relatable and genuine aspect to your on-screen persona.”

    He also encourages you to embrace your unique qualities and experiences. This understanding adds a relatable and genuine aspect to your on-screen persona.

    3. Overcome toxic perfectionism

    Toxic perfectionism often manifests as a crippling fear of judgment, leading to social anxiety and performance anxiety. It stifles creativity and authentic expression, impacting not only your on-camera presence but also your social skills.

    Jimmy explains that this relentless pursuit of flawlessness creates a mismatch between aspirations and reality. You’re never satisfied; you always feel unprepared and not good enough. 

    This unyielding standard sets an impossible bar, magnifying minor imperfections into failures and paralyzing you on camera. Embracing imperfection and recognizing each misstep as a learning opportunity can help you not be socially awkward on screen.

    Jimmy Naraine, an award-winning educator and trainer of Mindvalley’s Course Pro Quest
    Jimmy Naraine, trainer of Mindvalley’s Course Pro Quest

    5 Profound Benefits of Enhancing Your Authentic On-Camera Persona

    You may feel that, naturally, you are shy and that you’re an introvert. However, it doesn’t take an extrovert to be in front of the lens. 

    Jimmy, an introvert himself, says, “I still need time for myself, but I can handle a lot of situations now.” And in opening up in that way, he knows there are benefits to not being camera shy.

    Here’s what you can gain from doing the same:

    1. Enhanced self-confidence. Regularly facing the camera boosts your self-esteem, impacting your confidence in all life areas.
    1. Broader reach and impact. Confidently sharing your message and personality allows you to connect with audiences globally.
    1. Improved communication skills. Skills developed for on-camera interactions, like clear articulation and storytelling, enhance your personal and professional communication.
    1. Increased opportunities. Growing comfort and skill in front of the lens can open doors to new collaborations, speaking engagements, and career advancements.
    1. Personal brand enhancement. Showcasing an authentic on-camera persona significantly elevates your personal brand, raising your profile in your field or industry.

    Every click of the lens becomes an opportunity to showcase your authentic self. And this can have a lasting impact far beyond the digital realm.

    Camera Ready, World Steady

    A whole new world opens when you’re no longer camera-shy. You exude charm and confidence. And you no longer dread the moments when the clickety-clicks are on you (nor do you dread posting them on your socials).

    If you want to learn to be more savvy in front of the camera and elevate your social media game, the Mindvalley Social Media Summit 2023 is the perfect place to start.

    From December 8–10, 2023, join forces with 150,000+ participants and learn from the digital world’s best—that includes Nuseir Yassin of Nas Daily, John Lee, Brendan Kane, Vishen, Iman Oubou, Jimmy Naraine, Marisha Lakhiani, and Mr. Grateful. 

    The best part? It’s free. Just sign up and enjoy.

    As Jimmy says, “You could decide: I’ll never take any challenge; I’ll just do my thing… And yes, you will be comfortable, but you will be missing out on so many different things.”

    Just be sure to not miss out on this. Welcome in.

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    Tatiana Azman

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  • Jeffrey Perlman Turned Zumba Into a Global Sensation—Here Are His Secrets

    Jeffrey Perlman Turned Zumba Into a Global Sensation—Here Are His Secrets

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    Chances are, you’ve heard of Zumba. And perhaps even the Luis Fonzi song that’s often played along with it, “Despacito.” 

    It’s all thanks, in part, to this man: Jeffrey Perlman, the former chief marketing officer of the global dance-ercize. And it’s now practiced by some 15 million people around the world. 

    That’s the magic of branding—and Jeffrey is a maestro at it.

    The thing is, most people think branding is logos, pictures, graphics. Great brands, as he explains, “give permission for new humans to exist.” 

    In this episode of The Mindvalley Show, he sits down with Vishen, the founder of the transformational platform, to share how you, too, can build a brand that moves the world.

    Watch the full 39-minute interview:

    Ep #029 | Master Branding With Jeffrey Perlman—The Brand Advisor of Zumba and Mindvalley

    Why Transformative Branding Is Powerful, According to Jeffrey Perlman

    Apple—innovation, creativity, and sophistication. Nike—empowerment, inspiration, and determination. Lululemon—motivation, self-improvement, and the joy of movement.

    Sure, you recognize their logos. But every single aspect of these brand names is carefully curated to evoke emotions.

    What great brands do is they create a neural connection between an emotion and a brand,” Jeffrey says. It’s the comfort you feel when slipping on those familiar shoes, the confidence clutching that sleek device, and the sense of community when you wear that yoga gear.

    Jeffrey knows this all too well. Part of his marketing strategy for Zumba was to not just sell community dance classes; instead, it was to sell a global party. Even now, as the brand advisor at Mindvalley, he helps cultivate a world where learning and growth are not just personal achievements but collective experiences. 

    That’s the transformative power of branding that he brings—turning customers into communities and purchasers into passionate advocates.

    Amazing brands are art. — Jeffrey Perlman Click To Tweet

    Research backs this up. A study published in the Journal of Brand Management reveals that emotional branding significantly influences customer loyalty and engagement. It’s no longer a guess but a proven science—brands that connect emotionally see a rise in customer commitment.

    So, when you’re building your brand, remember: it’s a living, breathing entity capable of touching hearts and moving minds. And that’s your aim. That’s your power.

    Creating a Brand That Moves the World: 5 Tips From Jeffrey Perlman

    So you’ve got a Shark Tank-worthy idea or product—what next? Logo design, font, or colors are often most people’s next steps.

    But Jeffrey would tell you that there’s a much deeper foundation to focus on. Before you even think about visual elements, he advises you to dig into the bedrock of your brand architecture

    Here are five tips to help you get started.

    1. Develop your brand filter

    When you understand how to build a brand, one of the first things you want to look at is your brand filter. This is a core emotion or brand experience that you want your customers to associate your company with. 

    For Zumba, it’s the freeing, electrifying joy experienced during a dance class. For Mindvalley, it’s a sense of community, enlightenment, and self-improvement.

    What you’re looking for is an emotion,” explains Jeffrey. “The methodology is very simple: you look at your product experience, and you look at where’s the peak experience of the product.”

    Why’s this important? Simply put, it serves as a guiding principle for all brand-related decisions and communications. 

    2. Create your contrarian world view

    What ‘brule’—what bullsh*t thing—are you going to break?” is the question Jeffrey poses. This is your contrarian worldview.

    It’s about identifying and articulating the common belief or industry norm your brand stands against. And Jeffrey demonstrated this with Zumba, turning the pain of exercise into a celebratory global party. 

    This approach not only helps carve out a unique space for your brand but also attracts those who share the same values.

    3. The trigger crystal

    The trigger crystal is a specific pain point or moment that your brand addresses, providing a clear solution.

    For example, whenever there’s an error message on Windows, the customer would think, “I should’ve gotten an Apple.” This is the trigger that the tech company’s products would solve through simplicity and ease of use.

    Identify the frustration your brand alleviates, and use this as a rallying point in your branding strategy.

    4. Listening to your brand

    Listen to your brand as if it were a person with its own needs and desires. Jeffrey suggests that a strong brand will guide you, often in directions that defy conventional wisdom.

    For example, when piracy threatened Zumba in Mexico City, instead of fighting the tide, they listened to what the brand needed. They turned a challenge into an opportunity, placing calls to action on the very DVDs being pirated, which unexpectedly transformed pirates into passionate promoters and instructors. And this helped bolster Zumba’s presence in one of its now-largest markets.

    If you have that level of conviction to your brand, you’re going to listen to your brand more than you’re going to listen to the experts,” he says. 

    Mind you, this might mean prioritizing brand integrity over short-term profits or following intuitive leaps over market research. But the bottom line is, it’s about developing a relationship with your brand where it can “speak” to you.

    5. Honoring your brand

    Honor your brand. Treat it with the same respect and integrity you would give to nurturing a child. This means not compromising on your brand promise, values, or essence.

    Jeffrey talks about the brand’s inevitable path—once you clearly see where it should go, commit to that direction and build a legacy that’s true to its founding principles.

    It takes that level of honor to the brand to so that it can show you the serendipity and show you where it needs to go. — Jeffrey Perlman Click To Tweet

    Great entrepreneurs do this. Steve Jobs allowed his intuition for innovation to dictate the brand’s journey, just as an artist trusts their muse. Similarly, Phil Knight honored Nike’s spirit by continuously pushing the envelope, ensuring the brand always ran ahead, never behind.

    By truly respecting your brand’s heart and soul, as leaders like Steve and Phil did, you can turn your company into a legend that lasts.

    Take the Next Step

    Just as passion can fade in a relationship, a brand can lose its spark. But don’t settle for a narrative that’s turned lackluster. Whether you’re a budding entrepreneur or an established businessperson, you, too, can create a vibrant and enduring brand like Jeffrey Perlman’s Zumba. 

    You can explore the same expertise that turned dance classes into a worldwide movement with his Mindvalley Quest, Building an Unstoppable Brand. When you sign up for a free account, you unlock the first few lessons, and you can sample the transformative insights that await.

    A transformational brand,” says Jeffrey, “they teach us who we could be and that’s how they changed the course of history.” And with his help, yours can be among the legends.

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    Tatiana Azman

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