Tag: Engagement

Congrats to the Hottest Couple Ever

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I love love. I love inane celebrity news. I love Channing Tatum’s buzzcut. So imagine my absolute glee when Zoe Kravitz and Channing Tatum — the hottest duo ever and blueprint to every couple in Bushwick — revealed their engagement.

And of course, the news came in a way that was both chic and camp. While everyone else was getting sloppy on Haloweekend and Alix Earle was somewhere peeing her pants, Zoe Kravitz and Channing Tatum were in a couple’s costume, flocked by the paparazzi. Kravitz donned a nightgown and a knife while Tatum was in a ridiculous baby onesie. The costume: Rosemary Woodhouse and her baby from, you guessed it, Rosemary’s Baby. Hilarious, but hardly the news of the night. As the pictures made their way to social media, people started to ask one very important question: is that a ring on her finger?

And yes, readers, yes it was. Congratulations to Channing Tatum for snagging the muse of indie girls everywhere. Congratulations to Zoe Kravitz for locking down the man from Magic Mike and, more importantly, Step Up. And we all get to reap the benefits: a long, happy marriage of a couple’s outfit inspo.

To celebrate the couple’s upcoming nuptials, I went through the archive of their best couples’ outfits and put together a timeline of their unmatched style. From biking around Brooklyn and dining in Times Square, to dominating the red carpet and the Met Gala, I don’t know how they do it.

Here are the best Channing Tatum and Zoe Kravitz outfits to date — and we wish them (and us) many more:

All products featured are independently selected by our editors. Things you buy through our links may earn us a commission.

The Hard Launch

The bike ride heard around the world. This viral photo inspired many memes and even more Brooklyn girls’ tiny tattoos. The outfits, the vibe, the fact that this was their hard launch. Everything about this moment is iconic. I have recreated this look a hundred times over and I will never reach this level of chic.

The Zoe Kravitz guide to selling out a slip dress

Zoe’s style is equal parts 90s grunge and elegant nightwear. This jewel-toned slip dress moment for an iced coffee was both. And it caused this Araks slip dress to sell out — but don’t worry, it’s back. What I can’t get over is the way her shoes match that damn bike. The coffee is a paid actor for sure.

Date Night at the Met Gala

These Met Gala photos live rent-free in my mind. As their first public appearance as a couple, it was a jaw-dropping debut. Kravitz wore a sequin YSL naked dress. Tatum complimented her perfectly in a perfectly tailored suit. Honestly, they should just repeat this look for their wedding night.

Fall Mood Board

If the early days of their relationship were a masterclass in summer style — short sleeves and breezy dresses galore — their fall fits took their couples’ style up a notch. Like her father Lenny Kravitz, Miss Zoe knows how to make a statement for fall. Layered in a long coat, a sheer turtleneck, and The Row boots, this is a masterclass in casually cool fall dressing. Beside her, Channing Tatum managed to make a hoodie look chic

More Coats! This time, in Paris

The couple have been going strong for over two years, serving countless fits in the process. But they never do it better than when they’re in matching long coats. Perfect for Paris, this ensemble makes me want to dig out my trench coat stat!

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LKC

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November 7, 2023
Channing Tatum Is Over The Moon About Zoë Kravitz Engagement! – Perez Hilton

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Channing Tatum is still reeling about finally popping the question to Zoë Kravitz!

ICYMI, the pair were confirmed to be engaged after a little over two years of dating! They were snapped together at a Halloween party this week where fans couldn’t help but notice the HUGE rock on the 34-year-old’s ring finger, and not long after that multiple sources confirmed they were indeed preparing to tie the knot.

SO exciting! And the Magic Mike star is jumping for joy!

Related: Maren Morris & Ryan Hurd Put Divorce Aside To Take Son Trick-Or-Treating!

According to an insider for People on Friday, the 43-year-old is “excited” to be engaged to his lady:

“It took him a while to feel happy and to find a new life [after his divorce]. He can’t stop smiling around [Kravitz]. They are very cute together.”

Aww!

It’s obvious they’re so in love, and the model’s ring is the proof in the pudding! The sparkler’s value has been estimated to be an absolute boatload of cash — with the 7 carat rock setting back Channing about $300 thousand bucks. He wasn’t messing around when it came to picking out the best for his soon-to-be bride!

We’re so happy for Channing and Zoë. We wish them many years of love and joy! Reactions, Perezcious readers?

[Image via The Kelly Clarkson Show/YouTube/MEGA/WENN]

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Perez Hilton

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November 3, 2023
Are Your Webinars Actually Engaging? Here’s How to Find Out. | Entrepreneur

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Opinions expressed by Entrepreneur contributors are their own.

In 2020, larger conferences and gatherings moved from being in person to being held on online forums like in the form of webinars. The popularity of webinars hasn’t slowed down since then — the number of webinars grew by 153.4% in 2020, and by 2025, the number of webinars will be 10x over the pre-pandemic level, according to Zoom.

Also by 2025, the number of virtual/hybrid events will grow to 52% of all physical and online events hosted, up from less than 5% pre-Covid-19, Zoom reported. Webinars and virtual events also present a sizable growth opportunity: Zoom predicts the market will nearly triple in size by 2025, reaching $4.4 billion, compared to $1.57 billion in 2020.

The benefit of being able to attend events half a world away at a fraction of the cost and without the hassle and exhaustion of travel is simply too appealing. For those running webinars, though, it can be difficult to gauge how effective their efforts really are. If you’re wondering how to measure attendee engagement, here are a few suggestions for measuring your webinar’s impact.

Related: Why Webinars Should Be a Key Part of Your Business’s Online Strategy

1. Use pre-webinar metrics for a baseline

Before your webinar starts, you can review your registration numbers. This will offer insight into how well your audience received your concept before they experienced it live.

While your number of registered attendees doesn’t determine how many will actually attend, it does show how many people were interested in your topic. This gives you a good baseline number that reflects initial interest.

2. Use next-generation webinar software to track your live data

Real-time insights features can help companies understand how well their viewers are engaging with their content during the webinar.

Many data-driven webinar platforms are seeking to provide more insights into engagement through live webinar analysis and reporting to help give marketers the information they want. Out of the marketing managers polled about future webinar needs, webinar platform Hubilo found that 76% of respondents don’t feel like current webinar platforms facilitate engagement or conversions. Marketers want next-generation platforms that allow for more use of audience data and profiles.

As a marketer using webinars, pay attention to the analytics features of the platform you’re using. Look for live features and post-event reporting that can help you track engagement and gain insights that can be used later to build connections with your prospects and customers.

Related: 8 Ways To Attract a Large Webinar Audience

3. Measure revenue and leads

A pair of post-webinar metrics that are worth monitoring are revenue and leads. If you made a money-related call-to-action during the webinar — such as signing up for a course or buying a service — you can use the subsequent review to get an idea of how engaged and intrigued your audience was.

Leads are similar. If you are selling something but you didn’t try to close during the presentation, consider how many people follow up with questions, sign up on your email list or otherwise express interest afterward.

4. Pay attention to Q&A participation

Q&A sessions are important because they enable you to interact with your audience. You can clarify points and demonstrate expertise. It is also an opportunity for your audience to direct questions, clarifications, compliments and criticisms toward you, the presenter. This doesn’t just lead to fascinating and powerful interactions. It also allows you to gauge how well your audience is resonating with your message.

Keep in mind that this isn’t a hard, data-driven metric. Nevertheless, it can give you multiple takeaways.

For instance, if you get a lot of clarification questions, that shows the topic is engaging, but your delivery needs improvement. If you don’t get many questions at all, that can mean the presentation felt boring. If you get questions that dig deeper, that’s the best sign, as it shows your audience grasped your original idea and wants to know more.

5. Ask for feedback

Finally, one of the most direct forms of measuring engagement in a webinar is to ask for feedback. For instance, you can ask attendees for their honest feedback in a follow-up email survey. You can even give them your email during the live event and request that they send any constructive feedback or thoughts to you directly.

By doing this, you open the door to individual feedback from your audience. Don’t take any single criticism or compliment too seriously. However, enough feedback can show you trends and patterns, such as people saying it was too long or that you used overly complex words. Use this information to improve future engagement.

Improving engagement with your webinars

Webinars are a popular option right now. However, it’s difficult to understand how effective a webinar is.

Use the metrics above to begin getting a better idea of how each webinar resonates with your target audience. Use things like registration, feedback and live analytics to understand your audience and tailor your presentations to meet their needs and encourage their engagement.

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Kimberly Zhang

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October 20, 2023
Podcast: Broadridge Financial Services | Bank Automation News

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Financial institutions are implementing technology throughout the customer experience, including account opening, servicing and even transactions, but banks also need to know if clients are having problems navigating digital offerings.

That’s where engagement results, client monitoring and customer surveys come in, Debbie Miglaw, head of digital business development at Broadridge Financial Services, tells Bank Automation News on this episode of “The Buzz” podcast.

Banks can access client feedback by using technology to listen, she said, and they can use data to determine how clients are interacting with digital options.

Are clients dropping off at any point of digital account opening? Or is there friction in digital check depositing? Banks are already collecting metrics on their technology use, and they can use that data to measure whether the technology they have releases is successful, Miglaw said.

Listen as Broadridge’s Miglaw discusses how banks can improve the customer experience by leaning on data and insights.

Subscribe to The Buzz Podcast on  iTunes, Spotify, Google podcasts, or download the episode.

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Whitney McDonald

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October 10, 2023
Why You Should Keep Posting On Social Even If Viewership Is Low | Entrepreneur

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Q: People tell me to post regularly on LinkedIn, but nobody’s reading. Should I just quit? — Derek, Austin

This article could flop. You might not even get past the first paragraph. That’s just a fact of life for anyone who writes anything. But it’s not a reason to stop.

Let’s start with some assumptions. You’re probably not a professional creator. Maybe you’re posting to grow your brand and revenue. At this point, you’re a little embarrassed by how poorly you’re doing, looking at the opportunity cost of it, and thinking that your time is better spent elsewhere.

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Terry Rice

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August 26, 2023
5 Ways to Identify Influencers Worth Your Brand’s Time and Money | Entrepreneur

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Opinions expressed by Entrepreneur contributors are their own.

In the current digital marketing landscape, few advertising options are more popular than influencer marketing. After reaching a global market of $16.4 billion in 2022, 90% of brands report that they find influencer marketing to be an effective tactic.

Of course, not all influencers are created equal. Influencers may charge different rates based on the number of followers they have or the type of promotion your brand wishes to engage in. But just because an influencer delivered great results for one brand, doesn’t necessarily mean they’re right for yours.

By understanding key factors for identifying influencers who are the right match for your brand, you can spend your marketing budget wisely.

1. They have a relevant (and quality) audience

Generally speaking, most influencers price their sponsored posts based on the size of their audience. For example, while nano influencers on Instagram with 1,000 to 10,000 followers may only charge $10 to $100 per post, “mega influencers” with over 1 million followers may easily charge over $10,000 per post.

While a large audience size can dramatically increase reach and brand awareness, this doesn’t tell the whole story. You must also ensure that their audience is actually made up of real people who are interested in their content. Bot or fake accounts may boost the number of followers, but they don’t provide worthwhile engagement.

Similarly, be wary of influencers who follow more people versus people who follow them. They may be using “follow for follow” or “follow unfollow” efforts to artificially grow their audience.

Related: Why Consumers Care About Influencers, and Why You Should Too

2. The more specific their niche, the better

Aside from ensuring that an influencer actually has real followers, it’s important to narrow in on individuals whose content is the closest match for what your own brand offers. The easiest way to determine this is by reading their bio and going through their previous content. This can help you identify their interests, previous sponsorships they’ve participated in and the primary topics they cover with their content.

Quite often, choosing an influencer who focuses on a more specific sub-niche can be more beneficial than someone with a broader influence. Think along the lines of someone who discusses yoga content, rather than a broader focus on exercise in general. They may have fewer followers, but these followers tend to be more engaged with their content — and therefore more likely to respond to your marketing partnership.

3. They have strong credibility with their audience

Another advantage of influencers in more specific sub-niches is that they tend to have strong credibility with their audience. Through their values, the quality of their content and their personal or professional background, they’ve created a persona where their followers will trust what they say.

This credibility is what leads to desired results in brand partnerships. For example, consider this case study involving Kraft Heinz. The brand selected 12 influencers based on topic relevance, audience demographics and follower engagement to develop two campaigns focused on millennial families.

Not only did the campaigns achieve over eight million combined impressions with a 5.7% engagement rate, but they also delivered 103% more engagement than Kraft Heinz’s standard campaigns.

4. Their content fits your brand image and values

During your review of an influencer’s content, don’t just pay attention to the topics they cover. Look at how they present themselves and their content. Does it fit your brand image and the values that you try to portray to your customers?

For example, if you pride yourself on creating a family-friendly brand, then an influencer who frequently uses adult language and humor is probably not going to be a good fit. The level of disconnect between the influencer’s persona and your brand could confuse their followers who discover your company through their content. Worse yet, it could alienate your current customers.

Remember, an influencer is going to be telling a story to convey the appeal of your brand. Good influencer partnerships give them creative freedom in how they do it — so be sure they share your vision and values to create content that tells the story properly.

Related: How Brands Are Leveraging Social Media Influencers to Tell Their Stories

5. They pride engagement above all else

When it comes to generating meaningful results for your brand, total engagement is perhaps the most important metric to consider. You want to work with influencers whose followers like, comment, share and click on their posts. And while social media algorithms mean that no one will ever approach 100% engagement, being aware of platform benchmarks can help you determine the quality of an influencer’s following.

Keep in mind that engagement rates vary based on the platform and total number of followers. For example, Instagram influencers with 1,000 to 5,000 followers average 4.84% engagement, while those with over one million followers average 1.23% engagement. On TikTok, influencers with 1,000 to 5,000 followers average 12.43% engagement, while those with over one million followers average 13.7% engagement.

Ideally, your influencers of choice should meet or exceed the averages for their platform and number of followers to ensure your campaign reaches the maximum number of people.

Maximize the potential of your influencer campaigns

Countless brands have proven the efficacy of influencer marketing campaigns — but these campaigns have been successful precisely because companies partnered with the right influencers. By taking care of the necessary groundwork to identify quality, relevant influencers in your niche, you can move forward with confidence as you begin your next campaign.

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Lucas Miller

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May 16, 2023
Almost 25% of Your Email List Has Gone Bad in the Past Year. Here’s How to Fix It. | Entrepreneur
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Opinions expressed by Entrepreneur contributors are their own.
By 2025, more than 4.5 billion people worldwide will have at least one email address. Email is a profitable marketing channel because it provides a direct and personal line of communication with prospects. But it only works if your emails land in the inbox and allow you to connect with your target audience.

Many obstacles will prevent an email from reaching the inbox, but the most common one is an outdated email list. And email lists tend to decay quickly. Within just one year, almost 23% of the average database becomes obsolete. The percentage may be higher for B2B companies, with people changing jobs more often in the past three years.

This rapid degradation of email data causes poor email deliverability, missed opportunities and a decrease in conversions. Let’s see some of the reasons why – and how you can always have a healthy email list.

Related: 3 Tips and Tricks You Can Use to Drive Email Deliverability During The Holidays

How the quality of your list affects email deliverability

Reaching the inbox is closely tied to your sender reputation, also known as your sender score. Internet service providers assign this score to every sender so they can automatically determine whether your emails belong in the inbox or in the spam folder.

Everything you do as an email sender – from the content you send, to how often you send it and how much people engage with it – builds your sender reputation.

Your email list quality plays a vital role here. For instance, if you get many bounces (more than 2% per email) or too many spam reports (more than one for every 1,000 emails), your sender score takes a hit. That means your email deliverability is at risk as your behavior begins to resemble that of a spammer.

While data decays quickly, there are proactive steps you can take to always keep your email list fresh. Here are a few key habits you will benefit from.

Start by verifying your email list

With 22.71% of an email list going bad yearly, this is the best place to start. You want to run your database through an email validation service and see how many of your contacts are still safe to use. This may cause your list to decrease in size – but it will increase in effectiveness. Removing potential bounces and other obsolete emails repairs your sender score and gives you an email deliverability boost.

Prune out dormant subscribers

Nothing impacts the health of your list like invalid and fake addresses, but dormant subscribers can cause your campaigns to land in spam, too. They affect your engagement rates (opens, clicks, forwards), thus telling inbox providers that your content is irrelevant. Furthermore, some of these subscribers may not even be using those addresses anymore. So not only will they not click, but those emails may start bouncing as they get deactivated. The best way to avoid that is to remove disengaged subscribers every three to six months.

Related: 8 Simple Email Marketing Tips to Improve Your Open and Click Through Rates

Handle complainers with care

Like bounces, spam complaints have a negative impact on your sender score. To Internet service providers, they’re a clear signal that your emails aren’t just irrelevant – they actually bother people. Spam complaints alone can be reason enough for your campaigns to start going to the junk folder.

To prevent that, make sure to remove complainers right away. Emailing those subscribers again will only make things worse. Additionally, you could use email verification to detect users who have a history of reporting many emails as spam. Taking them off your list allows you to mitigate the risk of spam complaints and protect your sender score.

Bonus tips to keep your list engaged and boost email deliverability

A healthy database is key to good email deliverability, but it’s not the only factor that contributes to your sender reputation. To keep your emails landing in the inbox, try to:
- Send your subscribers the content they signed up for. Whether you promised great discounts or educational emails, keep your promise and strive to over-deliver.
- Avoid long breaks from sending emails. You’ll see higher engagement when you’re present in people’s inboxes consistently.
- Invite people to reply to your emails. Replies are the best kind of engagement – to inbox providers, they indicate a highly trustworthy sender.
- Reassess your email service provider every year. Could there be a better one for you out there? Always go with a reputable company that ensures high deliverability.
- Install real-time email verification software on your registration and sign-up forms. That way, you block bad data at the source and keep your email list fresh for longer.
- Be flexible with your copy. Test your subject lines, tone and email length and notice the patterns that tend to get more clicks. The more people react to your content, the more trust you build with inbox providers.
Email lists degrade fast. To increase your deliverability, make sure to follow these tips and get the most out of the emails you send.
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Liviu Tanase

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May 4, 2023
Your Company’s Biggest Threat Is Already Infiltrating Your Team | Entrepreneur

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Opinions expressed by Entrepreneur contributors are their own.

Most leaders spend their time focused on the external challenges their companies face. And, from rapid advances in technology to financial uncertainty, geopolitical instability and competition, there are plenty. But what if the greatest threat to the future of your company is already inside the building?

Companies need an engaged workforce to stay competitive in a complex and continually changing environment. But the countless hours I’ve spent coaching and consulting with executives, and my own experience as founder and chief executive of a fast-growing company, has made it clear that companies across industries are dealing with low morale and, consequently, low employee engagement.

The latest polling shows that just over 30% of employees are engaged. That low engagement is contributing to high turnover. Last year, the voluntary quit rate was 25% higher than it had been before the pandemic, and 40% of workers are considering leaving their job this year. And turnover is contagious — one study showed 92% said they’d be less likely to stay in their job after a close colleague quits. That kind of cascade can hollow out your company quickly.

How can you, as a leader, improve morale, inspire your workforce and increase engagement at your organization? Here are four tips.

Related: 6 Entrepreneurs Share Secrets for Boosting Office Morale

1. Measure twice

First, you can’t fix something you don’t know is broken. The way we work now has made it harder than ever to sense when something is. It was easier to perceive when engagement and morale were low when we were all in the office. It hung over the office like a fog. But when you only see your peers and employees on a computer screen, it can be hard to tell when something is wrong. That’s why every company should be measuring morale and engagement at regular intervals.

At my company, we combine a regular rapid survey with a more robust measure that we deploy less frequently. Sending these surveys and synthesizing the data they return requires an investment of time and effort, two resources that are always in short supply. But the investment returns huge value by enabling us to understand the overall health of the organization, to see what we are doing well and figure out what we can do better.

2. Co-create your values

Amid stress and uncertainty, employees benefit from a clear understanding of the vision and values of the organization. They also benefit from a vision and values that align with their own — studies show employees whose personal values align with the values of their organization are more likely to be engaged and less likely to quit — which is why there is a tremendous benefit to creating vision and values collaboratively.

Imagine starting with a blank canvas, then be thoughtful and purposeful about the future you want to create. By listening to the needs of your people and paying close attention to context, you can identify a set of values that energize your team. You may try things that fail, but the messiness of intentional experimentation is mitigated by clear and open dialogue, your willingness to learn and your ability to adapt.

Related: Leading With Transparency in Times of Uncertainty

3. Connect with people

As leaders, we ask our employees to spend the majority of their waking hours at work. In return, we have to make sure we show them that their time at work matters. A Gartner study showed that 82% of employees say it’s important for their organization to see them as a person, not just an employee. However, just 45% of employees believe their organization actually sees them this way. That’s probably because just 27% of organizations “guide supervisors to have conversations with their teams about why their work matters.”

Combatting this disconnect starts with you and your executive team. There is something powerful about a leader checking in with their team. The most successful leaders I have coached set aside time to check in with each of their teams on a human level, offer gratitude for their work, ask them about the challenges they’re experiencing at work and at home and ask them how they can help.

4. Double down on community

Loneliness has long been a problem in the workplace. But, since the beginning of the pandemic, the problem has become even more pronounced. And that’s a big problem. Loneliness reduces our ability to perform tasks, limits creativity and reduces reasoning and decision-making. Socially isolated team members are less likely to collaborate with others, and research shows that their colleagues are likely to perceive them as unapproachable and uncommitted to the organization.

It’s hard for your team to feel like they’re in this together when most of them have never been in the same room. More than 30% of the U.S. workforce has changed jobs since the pandemic necessitated a mass movement to remote and hybrid work. At some of our enterprise clients, there are entire teams of individuals who have never met one another in person.

While I recognize the expense of bringing people together, the value of in-person interaction is impossible to overstate. Studies show that in-person interactions trigger the release of oxytocin and build trust and psychological safety between individuals. Google’s two-year study of its teams showed that psychological safety was the single most important factor impacting performance. Individuals on teams with higher psychological safety were more engaged and less likely to leave the company.

Related: Why Everything You Know About Employee Engagement Is Wrong

More than a feeling

Improving engagement at your company won’t be easy — 36% is the highest portion of the U.S. workforce that has been engaged at work in the past 20 years. However, your effort will be rewarded. Engaged employees are not only less likely to turnover, but they also deliver higher sales, more satisfied customers, greater productivity and higher profits than their less engaged colleagues.

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Jonathan Kirschner

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May 2, 2023
5 Lessons to Learn From the Social Media Tactics of Museums | Entrepreneur

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Opinions expressed by Entrepreneur contributors are their own.

In the 21^st century, social media is an essential tool that can be used to promote a brand or business and create and foster a community. This is especially true for the art world, which is often accused of being too elitist and out of reach. What if social media — specifically, hashtags and TikTok videos — were the key to making art institutions more widely accessible? And how can entrepreneurs and startups use these tactics to their advantage?

1. Create your own unique thematic hashtag and invite your audience to contribute

Some institutions are ahead of the game regarding social media tactics and generating engagement online. You’ve probably seen the #mygirlwithapearl hashtag floating around. This campaign was created by the Mauritshuis in The Hague when its most famous artwork, Vermeer’s Girl with a Pearl Earring, left for an eight-week exhibit in Amsterdam. The concept is pretty simple: the museum is soliciting new versions of the painting from the public, which will be exhibited as a stand-in for the famed painting. It’s open to everyone, and all materials are permitted. This creative opportunity has attracted over 4900 entries skyrocketing in terms of reach.

The museum cleverly took advantage of a less-than-ideal situation (its most famous painting being absent for two months) and used it to generate engagement and publicity. If they can, so can you.

Related: Learn How to Expand Your Social Media Following with Hashtags

2. Make those videos and make them short, sweet, and fun

Another museum generating tons of engagement on social media is the Victoria & Albert Museum in London. Despite being one of the most respected art institutions in the United Kingdom, the museum doesn’t take itself seriously on social media, especially on TikTok. The V&A’s social media team has adopted a daring, hilarious and irreverent approach to its collections, sharing short, informal videos perfectly packaged for the Gen Z sense of humor.

One video is notoriously entitled “Bums of the V&A” and takes viewers through the museum, showcasing the best bums of the institution’s numerous statues. This specific video has almost 40k likes. The museum’s TikTok account has a staggering 81k followers and over 2.3 million likes in total.

3. Maximize your content opportunities: Show behind the scenes!

Similarly, the Prado in Madrid has over 400k followers on TikTok. The museum mostly posts behind-the-scenes videos, as well as short educational clips. It has amassed over 3.8 million likes. Museum staff, such as curators and conservators, appear in videos, answering questions or simply showcasing their skills. The fact that the museum has managed to create such a huge community and generate so much engagement is incredible, especially since its videos are mainly in Spanish. This proves the power of social media when it comes to connecting a museum with its public, and the same for any business.

Related: 9 Tips To Grow Your Small Business With Social Media Marketing

4. Create memes and post more pets (Yes, it works on business accounts too!)

There aren’t that many museums taking advantage of the power of social media. When they do, however, the numbers are incredible. Take the Los Angeles County Museum of Art (LACMA), for example. The museum launched a #DogsOfLACMA campaign, which features pictures of visitors and their dogs in the museum’s outdoor areas. This has prompted visitors to submit their own pictures by adding the hashtag, generating great engagement for the museum.

LACMA currently has 873k followers on Instagram, and the #DogsOfLACMA hashtag has been used over 1,400 times. The LACMA social media accounts are also notable for using memes featuring artworks housed in the museum. One Instagram post, which reads “me risking my whole career and future for 5 more minutes of sleep” over Mallet’s Venus and a Sleeping Cupid (1810), has amassed over 12k likes. Their “meme” posts are more liked than the more regular photographs featuring works from their collection – by far.

Related: It’s Time to Take Memes Seriously. 5 Strategies To Incorporating Memes in Your Marketing Strategy.

5. Make those reels!

A final example is New York City’s MOMA, the world’s most-followed museum on social media, with over 5 million followers on Instagram alone. This number is rather staggering. However, the MOMA’s engagement rate is actually pretty low. Likes stagnate in the low thousands, which is not much for an account with over 5 million followers. The posts that generate the most engagement tend to be reels. This shows that the more personal your posts are, the more engagement you will have. This goes for any industry or business. Posting sterile color-coded pictures might look great on your feed but will not drive engagement and build a community. To actually start connecting with people on social media, letting your personality, originality, and sense of humor shine through is the way to go.

Perhaps it is controversial for official art institutions like the V&A and LACMA to post art memes, but these tactics work. Memes are relatable, funny and more likely to be reshared than other posts. The best way for museums to create engagement on social media platforms is to adopt an informal tone to become relevant while remaining educational. Similar to those historical institutions, new companies in the cultural field need to try out being more creative and less traditional on social to stay authentic and connected to their audiences.

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Christina Chara Ioannou

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March 3, 2023
How to Make Your Weekly Status Meetings More Exciting

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Opinions expressed by Entrepreneur contributors are their own.

Team meetings are often the most telling sign of the culture of an organization. And who among us hasn’t attended the painfully dry and dull weekly status meeting? The format is predictable: Each person shares their work status and then ends up with a brand new to-do list by the end.

Status meetings can be useful. But most employees tune out of these meetings until it’s their time to speak. This defeats the whole purpose of sharing information and engaging in a meeting. This format couldn’t be worse for employee engagement and organizational morale. It causes employees to daydream, put themselves on mute, pretend they are taking notes on their laptop while perusing Facebook, browse other jobs on LinkedIn, etc. And with remote meetings, disengagement becomes even more likely.

Unproductive meetings are more than just an occasional nuisance. According to research, the average employee spends 35% of their time in meetings, approximately 67% of which are considered unproductive. This results in a total cost of $47M per year in labor cost hours.

Do you want to transform meetings at your organization from a routine, unvaluable experience to a motivating and inspiring one? If so, start by addressing the following questions and using the tips below:

1. Are our meetings efficient and purposeful?

Do our meetings have a clear, specific agenda beyond updating each other on statuses? Are there topics spelled out ahead of time that need to be discussed? Are materials sent ahead of time to reduce time wasted in meetings? Are meetings facilitated strongly so that they don’t stray off-topic?

Tip: Set context for the meeting beforehand by denoting specific areas that need to be discussed. Ensure that only employees relevant to meeting topics are required to attend, and keep it optional for others. Often, meetings can veer off topic by one or more attendees expressing other concerns. Ensure that the meeting leader is able to keep the meeting on course and make progress on the topic(s) at hand while making note of other issues for a follow-up discussion if needed. Try to keep to the scheduled agenda of the meeting and end on time. Keep meetings snappy and efficient.

Related: When Meetings Get Stuck: Getting Past the ‘Cork in the Bottle’

2. Are our meetings inspiring?

Routine meetings that occur on a weekly or daily basis can start being taken for granted by both leaders and employees. The meetings then have a tendency of jumping right into the weeds: current status updates and upcoming action items and steps. Do you take the time to inspire employees and keep them tethered to the big-picture goals?

Tip: We can make these meetings more inspiring by setting big-picture context at the onset and conclusion of the meetings: iterating the project vision, long-term goals and outcomes (and why they are exciting). Encouraging an attitude of innovation and openness to solve problems in new ways. Rather than jumping into the weeds right away, start the meeting by setting intention and ground rules that focus on inviting input, innovation and crazy ideas from all members of the team, regardless of level. Just voicing this intention can help inspire a mindset of openness and non-judgment across the team.

Related: How to Lead Effectively and Inspire During Virtual Meetings

3. Do our meetings foster inclusion and collaboration?

Do meetings maintain a clear hierarchy or differential in terms of contribution level? Is the meeting conversation dominated by one or two people? Is there enough space for each member to contribute not just status, but ideas as well?

Tip: One way to increase inclusion in meetings is to remember that not every individual communicates best through words and may find it difficult to voice his/her ideas in a group. Meetings often form a competitive and stressful environment in which every voice struggles to be heard, and the loudest and most assertive ones usually win.

Consider other forms of gathering input from all members: menti.com is a great tool for polling and crowdsourcing ideas or using chat features on Zoom. If you want to be more creative, lead a drawing/diagramming exercise in your meeting, where each individual is able to pictorially show their vision and ideas and share them with the group. Look for parallels/synergies between ideas to create a collaborative whole.

4. Along the same lines, do our meetings give space for conflicting ideas?

Are meetings dominated by groupthink, or are team members empowered to speak up in disagreement? Often the quietest members in a meeting are the ones who aren’t quite on board, and these are the individuals that may need to be heard from.

Tip: One of the most important points for a meeting leader to remember is that silence does not necessarily equate to agreement. A valuable skill of a leader is a keen awareness of the collective field of the team and each individual. If a participant seems less engaged or enthusiastic, as a leader, it behooves you to encourage and support that person to speak up — even if, and especially if, he/she has a differing viewpoint. Addressing individuals by name, you may say something like, “Kate, it looks like you might feel differently. What are you thinking?”

5. Are our meetings appreciative?

Do we show recognition and appreciation to individuals for successes big and small by naming them in meetings? Do we thank all members of the meeting for their unique contributions?

Tip: To foster a healthy organizational culture, remember to celebrate both financial and non-financial successes. Emphasize all of the goals of the organization (e.g., diversity, collaboration, acts of kindness) — not just those directly related to financial gain. Often, the simple act of showing you noticed good work is enough to boost morale.

Truly constructive company meetings depend on both clarity of agenda and cross-functional and cross-organizational openness to sharing ideas and opinions. These are the types of meetings that everyone in the team looks forward to attending each week. They know they will have a chance to be heard and introduce something new. Aim to use new facilitation techniques and collaborative technology to revamp your company’s meetings. Then watch your employee engagement, innovation and performance dramatically boost.

Related: 3 Tips for Getting the Most Out of Your Meetings

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Sam Basu

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January 2, 2023
Sara Bareilles Announces Engagement To Joe Tippett: ‘Yes To Marrying This Man’

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By Brent Furdyk.
Published: 11 mins ago
Last updated: 10 mins ago

Sara Bareilles took to social media on New Year’s Eve with some big news to announce: she and longtime partner, actor Joe Tippett, had officially gotten engaged.

“Yes to marrying this man. It’s an easy, earned, relaxed YES,” the “Girls5Eva” star wrote in the caption of a photo of herself and Tippett that she posted on Instagram.

READ MORE:
Sara Bareilles Shares Emotional Message As ‘Waitress’ Is Forced To Close Ahead Of Schedule Amid Omicron Surge

“@joetipps you are exactly who I want. The more I know you the more I know I love you…and you have introduced me to parts of myself I was afraid to love. And now I love ME more because of you. So really this is all about me. Just kidding,” she continued.

“What a gift you are. Let the games begin. Onward into absolutely everything with you. ❤️,” Bareilles concluded.

Bareilles, 43, met Tippett, 40, back in 2015 while the two worked together on the musical “Waitress”, for which Bareilles wrote the score and starred as titular waitress Jenna.

The couple have been together for more than six years, and celebrated their three-year anniversary with an Instagram post back in September 2019.

https://www.youtube.com/watch?v=c0osAg4oJzY

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Brent Furdyk

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January 1, 2023
TSOLife Closes Series A Funding to Provide Senior Living Operators More Advanced Decision-Making Tools

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Press Release
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Oct 18, 2022

TAMPA, Fla., October 18, 2022 (Newswire.com)
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TSOLife, Inc., the only AI-based business intelligence platform that translates resident intake data into actionable insights that help communities create individualized experiences, announced today that it completed a $9 million Series A funding round. Arnie Whitman, a long-time venture investor in senior care and technology, Executive Chairman at Formation Capital and Founding Partner at Generator Ventures led the round to help accelerate the development of TSOLife’s next-generation Minerva platform. Omega Healthcare Investors, Inc. and Ziegler Link-age Fund III joined the round as well.

TSOLife has already achieved significant milestones, partnering with some of the largest operators in the industry. “The pandemic fueled the understanding that engagement and resident experience is vital to the physical and mental health of residents and the success of a community,” said David Sawyer, the Founder and Chief Executive Officer of TSOLife. “This funding round will accelerate our ability to enhance the lives of seniors by leveraging data to provide robust resident insight technology unique to TSOLife. We have a passion for bringing state-of-the-art-tech to the market, while never forgetting that our goal is to improve the lives of residents and staff.”

TSOLife Minerva is the first-of-its kind business intelligence platform that uses Artificial Intelligence (AI) to transcribe resident interviews and automatically convert the information into organized, consumable data. This person-centered data fuels powerful dashboards providing staff with personal, actionable insights and saves valuable staff time.

“TSOLife improves staff efficiency not by demanding more, but by eliminating time-consuming tasks, which is a win-win for providers,” said Katie Schmitz, Chief Administrative Officer of the Ziegler Link-age Fund III. “The platform allows staff to spend more time doing what they love – engaging with residents!” The next generation of the Minerva platform will leverage care-level-specific engagement data to help increasingly tech-savvy seniors self-select their own experience and take more control of their overall health and well-being.

“TSO is the tip of the spear in gathering social insights to improve quality of life and relationships in a unique and powerful way,” said Arnie Whitman, lead investor. “Data and AI will allow for more personalization and better social and health outcomes. Everyone talks about social determinants; TSO actually measures it!” Visit www.tsolife.com for more information.

About TSOLife, Inc.

TSOLife partners with senior living communities across the nation to provide a first-of-its-kind business intelligence platform using Artificial Intelligence (AI) called Minerva. Minerva creates powerful dashboards with a suite of information and personalized tools for staff to put prospect and resident knowledge into practice. TSOLife provides actionable insights and fuels decision-making in senior living communities. Visit www.tsolife.com for more information.

About Omega Healthcare Investors, Inc.

Omega is a REIT that invests in the long-term healthcare industry, primarily in skilled nursing and assisted living facilities. Its portfolio of assets is operated by a diverse group of healthcare companies, predominantly in a triple-net lease structure. The assets span all regions within the U.S., as well as in the United Kingdom.

About Ziegler Link-Age Fund III, LP

Ziegler Link-Age Fund III is the third fund managed by a joint venture between Ziegler (www.ziegler.com) and Link-Age (www.LinkageConnect.com) that seeks to support emerging companies operating in or developing businesses focused on aging and related care. The Fund’s investments align with the goals of its limited partner investors who consist primarily of organizations across the senior living and care, healthcare, and aging services landscape that have a significant interest in finding innovative solutions to improve the independence, quality and cost of care, and overall lives of the aging population.

Source: TSOLife

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October 18, 2022
Startup Phenomena Launches a New Destination for Experiential Learning

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MIT alums create an engaging digital space where students learn by seeing and doing.

Press Release
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Sep 14, 2022

SEATTLE, September 14, 2022 (Newswire.com)
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Phenomena, an early-stage edtech startup founded by three MIT graduates, announced the launch of its new creator-driven platform for experiential STEM learning.

Founder & CEO Jared Schiffman said, “This is the first edtech platform for digital natives by digital natives,” referring to Phenomena’s unique creator-driven approach. “It’s a space where the mind’s eye meets the creator’s hand – where students learn by exploring and experimenting with dynamic interactive experiences.”

To engage today’s students, Schiffman believes you need to meet them where they are. Visual communication is the baseline for digitally native students who consume gigabytes of visual media every day. “Our visual, interactive approach serves two learning goals – it engages a wide range of students and it successfully conveys concepts that otherwise seem out of reach.”

Phenomena is realizing this solution with its collection of bite-sized STEM learning experiences designed by creators and ready for use by students and teachers. Teachers can use the experiences as a “do now” to start class, as a demonstration or to bring textbook readings to life. Presently the collection contains nearly 100 experiences across math, physics, chemistry, biology and even music. As more creators join Phenomena, the collection’s depth and breadth will continue to grow.

“Phenomena is a marketplace for digital learning experiences. Ultimately, for each concept, there will be a plethora of experiences made by different creators with distinct perspectives, and the best ones will rise to the top,” says Schiffman. “And unlike iOS or Android apps, which take weeks or months to build, these experiences can be created in a day or two with the Phenomena Creator Tool.”

The Phenomena Creator Tool is an intuitive, browser-based design and coding space that enables anyone to quickly and easily create engaging, interactive experiences. Publishing is done with a single click after experiences are thoroughly vetted by Phenomena. The Creator Tool opens the gates to a broad range of creators, enabling a diversity of STEM experiences for the diversity of STEM learners.

See all of Phenomena’s experiences launching today at phenomena.app. Educators can share experiences with students by creating a free teacher account. Those interested in becoming creators can contact Phenomena through the website.

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About Phenomena

Founded in 2021, Phenomena is a destination for digital learning experiences built by a diverse community of creators. We believe dynamic STEM concepts are best conveyed through dynamic digital experiences. Phenomena experiences build intuition, simplify complex ideas, and nurture hands-on, interactive learning. At Phenomena, our mission is to make STEM engaging and accessible for all students. We aim to foster achievement for all students, because every student is deserving of success.

Visit phenomena.app, or follow us on Facebook, Twitter @PhenomenaLearn, Instagram @phenomena.learning, LinkedIn or Medium to learn more.

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Media Inquiries

Jared Schiffman: People@phenomenalearning.com

Source: Phenomena

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September 14, 2022
Gilbertsville Farmhouse Announces Dates for Couples Retreat 2017

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Gilbertsville Farmhouse’s annual Couples Retreat has become one of their most highly anticipated events in Upstate New York and this year the romantic weekend retreat will take place November 3rd-5th, 2017.

Press Release
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updated: Sep 21, 2017

South New Berlin, NY, September 21, 2017 (Newswire.com)
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Gilbertsville Farmhouse has just announced that their Couples Retreat 2017 will take place the weekend of November 3-5th, 2017. The retreat is known as the most romantic weekend of the year, and for good reason. This exclusive retreat is available once a year to only ten (10) couples and includes a unique glamping experience in Gilbertsville Farmhouse’s one-of-a-king glamping village, hailed one of the best glamping experiences in the world by The Venue Report and one of the top five glamping spots in the U.S. by top travel blogger, The Points Guy.

Surrounded by the luscious landscape of the Catskill mountains and the meticulously manicured farm where it lives, Gilbertsville Farmhouse’s glamping tents are each a 320 square foot camping paradise. Spacious and beautiful, each tent is appointed with high-end plush king mattresses, luxurious bedding, plush robes, screened windows, electricity, lighting, mirrors, candles, ceiling fans and romantic wood-burning stoves. The common bathhouse is actually not common at all. Welcoming glampers with a lobby area, leather sofas, rustic lighting and double fireplaces, the bathhouse has rainshowers, private dressing areas and beautiful restrooms that put the “glam” in glamping.

“We began as a wedding venue, so our glamping tents were designed for romance. Our Couples Retreat is so successful because romance is what we do best.” – SHARON BOUSTANI, OWNER OF GILBERTSVILLE FARMHOUSE

If glamping on a fall weekend in upstate NY isn’t romantic enough, retreaters have options to book uber-romantic couples massages, professional photo sessions and a private, candlelit and catered four-course meal and wine pairing. Talk about private and exclusive, this dining option is available only to one couple each night of the retreat. The retreat includes continental breakfast with artisan bread baskets delivered fresh to the glamping tent doors daily and nightly campfires and s’mores. New this year will be a “campfire jam session” with a local singer and guitarist.

Gilbertsville Farmhouse will be providing a free luncheon for media/reporters who are interested in covering the retreat on Saturday, November 4, 2017 between 11AM and 3PM. Please contact Sharon via email if interested: sharon@gilbertsvillefarmhouse.com.

Couples who would like to join the retreat may do so via this link:
https://www.eventbrite.com/e/couples-retreat-2017-at-gilbertsville-farmhouse-tickets-37789775235

About Gilbertsville Farmhouse:
Gilbertsville Farmhouse operates primarily as a rustic wedding and retreat venue. It was founded in 2013 by Aldo and Sharon Boustani and their four children, formerly of New York City. In 2004, Aldo and Sharon were looking for a country home for their family — a place to unwind from their hectic NYC lives. They discovered their “little” (125 acres) slice of upstate heaven 3 1/2 hours away from the city, in a town right outside of Gilbertsville, New York. They fell in love.

At first, they would travel almost every weekend to their private getaway. Slowly, the area, the community and the lifestyle dug roots in their hearts. They dreamt of making a permanent life there. After almost ten years, their dream began to look less like a fantasy and more like a reality. Starting in 2013, they repurposed the buildings and grounds on their former dairy farm to create a unique and gorgeous rustic wedding venue featuring two stunning barns and a one-of-a-kind Glamping Village. Gilbertsville Farmhouse was born, a weekend wedding venue only 3 1/2 hours from NYC.

After three years of operating their business and 3 1/2-hour commutes, the former NYC family became permanent members of their small-town community. As the family settles into their new lives, Gilbertsville Farmhouse continues to grow and expand. In early summer 2017, the family added Goat Yoga to their venue offerings. As with every part of their lives and business, Aldo and Sharon most enjoy sharing it with others.

Go to their website:

Contact:
Sharon Boustani
Cell: (917) 747-8989
Farmhouse: (607) 783-9443
Email: sharon@gilbertsvillefarmhouse.com

Source: Gilbertsville Farmhouse

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September 21, 2017
America’s Warrior Partnership and Military.com Partner to Help Businesses Improve Veteran Employment Programs

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“Creating Authentic Veteran Employment Programs” event invites businesses to learn the latest best practices for engaging the veteran workforce.

Press Release
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updated: Aug 22, 2017

WASHINGTON, August 22, 2017 (Newswire.com)
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America’s Warrior Partnership and Military.com have collaborated to host an educational networking event, titled “Creating Authentic Veteran Employment Programs,” that will offer strategic advice to employers looking to improve their hiring, training and retainment of veterans in the workforce. The two-hour event will occur during the Fourth Annual Warrior Community Integration Symposium hosted by America’s Warrior Partnership on Wednesday, September 6, at the Hyatt Regency Atlanta.

“Military.com is on the forefront of helping businesses engage the veteran workforce, a population that brings exceptional value to businesses in all sectors and industries,” said Jim Lorraine, president and CEO of America’s Warrior Partnership. “The team has developed an outstanding event that will provide employers with an in-depth understanding of the best ways to recruit veterans as they transition out of active service. I can’t think of a better topic to set the tone for our annual Warrior Community Integration Symposium, which focuses on empowering veteran-centered professionals and organizations with the tools and connections they need to improve veteran services in their communities.”

It’s clear why more companies are prioritizing veteran employment programs. Veterans are a skilled, professional group of people who bring unrivaled integrity, tenacity and leadership qualities to the table that can greatly impact companies’ bottom lines.

Karin Childress-Wiley, national director of veteran employment at Military.com

A recent study shows that only seven percent of Fortune 500 companies are happy with their current veteran employment programs, indicating a tremendous opportunity to help companies improve their engagement with veterans as employees. To help organizations improve hiring and engagement programs, Creating Authentic Veteran Employment Programs will provide insight from several guest speakers, including esteemed veterans such as Lt. Gen. David P. Fridovich and Medal of Honor recipient Staff Sgt. Salvatore Giunta. Experts from Military.com will lead discussions on how companies can develop a veteran-friendly brand and an authentic employment program that supports successful hiring, onboarding and training processes. Overall, the sessions will help companies both before and after a veteran is hired, and address how to manage veterans in the workplace and leverage their unique contributions that can positively impact businesses.

“It’s clear why more companies are prioritizing veteran employment programs,” said Karin Childress-Wiley, national director of veteran employment at Military.com. “Veterans are a skilled, professional group of people who bring unrivaled integrity, tenacity and leadership qualities to the table that can greatly impact companies’ bottom lines. Our website is often the first place veterans go to begin their search for companies looking to hire veterans, so we understand what they’re looking for in a potential employer. We’re excited to share these best practices and help businesses further develop and refine their veteran employment program.”

For registration information and more details about Creating Authentic Veteran Employment Programs, please visit the event website.

About America’s Warrior Partnership

America’s Warrior Partnership is committed to empowering communities to empower veterans. We fill the gaps that exist between current veteran service organizations by helping nonprofits connect with the veterans, military members, and families in need: bolstering their efficacy, improving their results and empowering their initiatives. America’s Warrior Partnership is a force multiplier for warrior community integration that enhances communities where great Americans choose to live and contribute.

For more information on the organization and how to get involved, visit www.AmericasWarriorPartnership.org.

About Military.com
Military.com is the nation’s largest military and veteran online news and membership organization serving active duty personnel, reservists, guard members, retirees, veterans, family members, defense workers and those considering military careers. A leader in veteran employment and solutions for companies looking to hire veterans, Military.com offers employment tools, transition assistance, and employer resources as well as military discounts, and information on all of the benefits earned in service. Military.com is a business unit of Monster Worldwide Inc.

More information is available at www.military.com.

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Media Contacts:

Joe Wolf, Dalton Agency
904.910.4454; jwolf@daltonagency.com

Anthony Popiel, Dalton Agency
404.876.1309; apopiel@daltonagency.com

Source: America’s Warrior Partnership, Military.com

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August 22, 2017