Tag: Employment agencies

Why Social Media Agencies are Still Worth It | Entrepreneur

Opinions expressed by Entrepreneur contributors are their own.

Social media is a part of our everyday lives. In the past decade, it has taken over much of our time, from scrolling through the posts of family and friends to meeting new people and engaging with the world around us. But as we all know, social media is also the crux of the evolving online business world. As a business owner and operator, you know that marketing is essential for keeping your business afloat. Combining the two and staying up to date with where social media is going is critical.

Why is social media marketing so important?

Social media marketing is all about imparting your business’s influence on the consumer world. Content sharing, whether through photo, microblogging or video, is paramount to engaging with your current and potential clients. Social media provides a unique opportunity for clients to share your content with others, drawing more people towards your goods and services organically and through targeted advertising. Customer data reports are easier to collect online, meaning you can get more insight into your target audience, purchasing trends in your business and consumer activity at large so your business can stay relevant.

Related: 8 Must-Have Social Media Marketing Tools For 2023

Why do you need a social media marketing agency?

Running social media takes a lot of time, energy and a specific set of skills that might not apply to every business owner. Rather than devote the time you could spend on your own craft set to social media, you can let a social media marketing (SMM) agency handle that for you. This means you and your company will have a more productive and profitable time in the day to work on what you love rather than what needs to be done to promote your business. Social media can also be unwieldy, so getting a professional in the field can help you and your business keep up with the best practices and get the biggest bang for your buck.

What makes a good social media marketing agency?

The baseline of hiring a social media marketing agency is having someone who will manage and post on your company/business’s social media accounts. This already sounds great, but this should not be where their aid ends. It should be where it starts. After all, literally, anyone can post anything online. What is important is catering to their strategy and combining it with other strategies to your business’s unique social media needs to bolster the purchase of your goods and services.

1. Search engine optimization

The social media marketing agency should post your photos, tweets and videos and include keywords to optimize consumer engagement. Agencies prioritizing SEO will be much more effective in getting people to see your content, no matter the social media platform.

Related: 5 Ways to Change SEO Strategies in an AI Search Engine World

2. Content-based engagement

An excellent social media marketing agency should prioritize creating good content that targets a specific audience. SMM (social media marketing) presents the unique opportunity to engage with and create a community around your goods and services in real-time. This means that you need content that engages customers and community members who already follow your business, as well as potential new clients. Your SMM agency should be able to create or collaborate with you to create content that will draw your intended audience in again and again.

3. A great production team

Not every SMM agency will provide you with a production team for graphic and video content. This is inherently troubling, as visual content is the crux of most social media, including TikTok, Twitter, Instagram, Pinterest and Facebook. If an SMM agency is meant to save you time and money, leaving the creation of visuals up to you or a third party feels entirely unhelpful.

Keeping the ethos of your company in mind while choosing an agency is important. You want to feel like you are seen and appreciated by the agency you choose. Your agency is there to help you and work as a collaborator to further your business, not an entity with complete control over how your business is perceived. Social media marketing should be an extension of your business and, subsequently, your mission!

We hope this has inspired you to take the social media plunge. With the right team behind you, there is nothing you can’t accomplish!

Morissa Schwartz

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April 3, 2023
New year, new job? Experts break down if January really is the right time for a new role

Business people in the office sitting on desk and shaking hands, document in front of them

Filadendron | E+ | Getty Images

If the time off work over the holidays or your New Year’s resolutions made you think about getting a new job, then you’re not alone.

“The beginning of a new year is typically a time for reflection and making resolutions. Many people consider their career goals for the year ahead and eagerly want to set off on the right foot,” Gaelle Blake, head of permanent appointments at recruitment company Hays, told CNBC’s Make It.

Data backs this up. Forty-seven percent of U.K. employees said they were looking for a new role at the end of 2022, a survey by recruitment firm Robert Half found.

Similarly, data provided to CNBC’s Make It by jobs platform Indeed showed that job searches are higher in January and the busiest day for them often falls in the first week of the month.

At the same time, job listings tend to have a slower start to the year and increase as time goes on, Indeed’s data showed.

“Recruiter activity lags behind in the earlier weeks, before reaching a high level in late January and into February,” Indeed’s U.K. Economist Jack Kennedy told CNBC’s Make It.

But what does this mean for people trying to find a new job right now?

More competition and looming layoffs

Indeed’s data suggests that there tends to be fewer jobs available at the start of the year when more people are looking to make a professional switch.

This could have consequences for job seekers like facing tighter competition or delayed responses from potential employers.

Especially this year, there are also economic factors to consider. Over the past few months, layoffs have mounted — last week, Amazon said it would cut more than 18,000 jobs and Salesforce announced it would lay off at least 10% of its employees.

With a recession being close, or already ongoing in some countries, many companies will also be experiencing hiring freezes or be forced to cut jobs. The idea of “first in, first out” is therefore also worrying to some prospective employees.

Should job seekers hold off on their search?

However, all of this does not necessarily mean you should give up on your job search, experts argue.

“Those beginning their job search in January shouldn’t be disheartened by a slow start,” Kennedy says, adding that starting your job search early could even put you at an advantage.

“Employers and recruiters who are able to move fast may therefore be able to steal a march on competitors,” he explained.

Despite the ongoing economic uncertainty, the current situation is not entirely bleak for job seekers, Kris Harris, regional director at Robert Half believes.

“While the recession will naturally be on everyone’s minds at the moment, I wouldn’t let it put you off exploring new opportunities. This is a recession like no other where employment levels are still relatively high and demand for good employees is still strong,” he told CNBC’s Make It.

Additionally, the labor market is still recovering from the Covid-19 pandemic, and therefore there are still more jobs than job seekers in many cases, he points out.

But with the mix of the new year providing fresh motivation, a surge in job seekers and economic uncertainty, carefully considering your options and thinking about what lies ahead is key, Blake believes.

“I would recommend brainstorming what you want to get out of the year ahead career wise, and the actions that will help you get there. Consider whether you can progress in your current role, or if a change is needed,” she says.

“If the time off empowered you to change jobs, don’t ignore your intuition,” Blake concluded.

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January 13, 2023

Tag: Employment agencies

Why Social Media Agencies are Still Worth It | Entrepreneur

Why is social media marketing so important?

Why do you need a social media marketing agency?

What makes a good social media marketing agency?

1. Search engine optimization

2. Content-based engagement

3. A great production team

New year, new job? Experts break down if January really is the right time for a new role

More competition and looming layoffs

Should job seekers hold off on their search?