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  • In Qatar’s Zekreet Desert, Sheikh Mohammed Rashid Al-Thani Welcomes All

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    Rahaal unfolded across three pavilions (an exhibition space, a salon and a library) in the historic nature reserve of Zekreet, Qatar, just miles from Richard Serra’s monumental East–West/West–East. Photo: Sebastian Boettcher

    Sometimes there are stories so extraordinary they feel more like a romance. The one we’re about to tell, in particular, closely mirrors what Paolo Coelho described in his memorable book The Alchemist, where the protagonist leaves the Western world to embark on an improbable journey into the desert in a process of unlearning and rediscovery. As in Coelho’s narrative, this journey is less about the destination than about attunement and finding meaning through movement, disorientation and pause.

    In Qatar, in a tent in the middle of the desert—yet not far from Richard Serra’s monolithic installation East–West/West–East (which became an Instagram must for Art Basel Qatar visitors) and only about an hour’s drive from Olafur Eliasson’s monument for cosmic connection—an unexpected exhibition invites visitors to rediscover a contemplative relationship with nature. It posits the universality of this need across cultures and latitudes through work by a diverse group of artists from different parts of the world. They speak very different visual languages, yet all draw inspiration from the earth.

    At the heart of the initiative is Sheikh Mohammed Rashid Al-Thani, one of the youngest member of the ruling Al-Thani family, who now resides in New York, where he founded the Institute of Arab and Islamic Art (IAIA). He, along with acclaimed designer William Cooper founder of William White, conceived Rahaal, a temporary nomadic museum unfolding across three pavilions erected in the historic nature reserve of Zekreet, Qatar, and mounted the show, which is on through February 21, 2026.

    “It was very important to be in a place that genuinely speaks to the idea of community-building around nature,” Mohammed Rashid Al-Thani told Observer when we met in the desert. Getting to Rahaal is no simple matter—our driver got lost a couple of times, despite having been there a few days earlier, as the desert itself is in continuous motion. When we finally arrived, more than an hour late, Rashid Al-Thani welcomed us casually, smiling, inviting us into the majjii pavilion to sit on colorful cushions covered in Moray textiles he had arranged to create a large, welcoming sofa. Almost immediately, his staff served coffee and tea with dates.

    Portrait of William Cooper and Mohammed Rashid Al-Thani standing inside the majlis pavilion at Rahaal.Portrait of William Cooper and Mohammed Rashid Al-Thani standing inside the majlis pavilion at Rahaal.
    William Cooper and Mohammed Rashid Al-Thani. Photo: Sebastian Boettcher

    The idea for Rahaal came to Rashid Al-Thani after seeing William Cooper’s New York studio—a room entirely wrapped in shirting fabric and cotton, creating an atmosphere both contemporary and deeply resonant. That use of fabric carried a powerful sense of familiarity for Rashid Al-Thani, evoking regional traditions in which textiles aren’t confined to interiors but extend outward, most visibly in tents covered in wool. The shared aesthetic inspired a playful imaginative exercise between them in which they envisioned a traveler from New York journeying to the small nation of Qatar. “Imagine they take this journey by water through Europe, via Istanbul, and onward toward the Gulf, culminating in a desert crossing,” Rashid Al-Thani illustrated. Passing through the Saudi border at Zekreet, the travelers pause to rest, asking if they can stop there. “Of course,” an Arab answers.

    “That’s what Arabs do; we build community around nature,” Rashid Al-Thani  explained. “That’s how the idea came together. As you drive here, you see encampments everywhere. It doesn’t matter who you are—every single person I know in this country understands that instinct.”

    He added that many families in Qatar still keep a tent in the desert, and people are accustomed to driving out to gather and meet there on weekends. “If you know that someone has a tent, you know you can go there—you can join anytime, without formal invitation.” While today permits are required to build one, the desert itself is still largely understood as a shared space. There is no absolute ownership. The project takes its name from the Rahaal (رحّال), which translates as traveler or nomad—someone who moves across land rather than settling in one place, a desert figure accustomed to crossing vast, open landscapes. “When they saw a tent, they saw a community. They saw a place to rest, a place of refuge. That is what we wanted for people coming to the country: to feel there is a temporary place of connection.”

    Qatar, now one of the world’s major global stopover hubs, still embodies this idea of continuous transit. What often gets lost, however, is the opportunity to connect with the place itself while passing through. “People arrive, visit the major museums and leave without sensing it,” Rashid Al-Thani reflected. “What we wanted was for visitors to experience what you’re experiencing now—the same feeling you would have in my parents’ home or any other tent or family home in the desert.”

    Traditionally, those tents were always open, welcoming people and expanding into temporary communities. “It creates a deep sense of connection. It can be formal or informal, private or public—it depends on the person and the occasion,” he said, noting how in the Western world, that dimension often doesn’t exist anymore, as hospitality has become something separate, often associated with spaces outside the home. This is particularly felt in big cities, particularly after the disappearance of “third spaces” that once facilitated fluid transitions between private and social life.

    Seating area inside Rahaal’s majlis pavilion, with low modular sofas upholstered in red, teal and purple fabrics.Seating area inside Rahaal’s majlis pavilion, with low modular sofas upholstered in red, teal and purple fabrics.
    Rahaal was conceived as a site where nature, culture and art converge. Photo: Sebastian Boettcher

    Drawing from the traditions of Qatar’s essentially nomadic culture and the heritage of the majlis, Rahaal was conceived first and foremost as a platform for human connection and multicultural encounter, both between people and with nature. It is a site where nature, culture and art converge as part of a single, transformative experience that reflects centuries of Arab rituals rooted in community-building, shaped around natural cycles and rhythms.

    That sense of openness—of arriving without announcement—is what Rashid Al-Thani and Cooper sought to capture with Rahaal. He recalls that just earlier, Perrotin had stopped by and asked whether he knew they were coming. The answer was no, but they were welcomed all the same. “What mattered was that people were received generously. That was the core idea,” he said, noting how different this is from the cultural paradigm in the U.S. In New York, hospitality exists, but Rashid Al-Thani misses the immediacy of hospitality in his culture, where it’s not a courteous performance but deeply embedded in ancient traditions.

    For this reason, he has tried to recreate it in his own home in the West Village. “I tell my friends, ‘Just call me. I’m there. My coffee is ready. My tea is ready. My dates are ready.’ And now they actually do it every weekend,” he shared. “They call and say, ‘We’re in the West Village—can we come by?’” For him, the answer is always yes. “I wake up, prepare the coffee and tea, set out six cups, and whoever comes has a home—a place of refuge, even if just for that moment. That’s what we hoped to translate here.”

    The central pavilion, Al Ma’rad, hosts the inaugural show, “Anywhere Is My Land,” curated by Rashid Al-Thani with work by contemporary artists from diverse geographies, all imagining landscape not as a depiction of place but as fragments of memory carried within the traveler—seen, altered and remembered in motion. The notion of constant movement informed the exhibition’s title, inspired by Antonio Díaz’s series Anywhere Is My Land, created while he was in exile in Italy. “The idea of land, and where you find it, becomes very powerful—especially here, where land is understood as a common space,” Rashid Al-Thani reflected.

    Interior view of Rahaal’s exhibition pavilion, with artworks hung salon-style on fabric-lined walls beneath a tented ceiling.Interior view of Rahaal’s exhibition pavilion, with artworks hung salon-style on fabric-lined walls beneath a tented ceiling.
    Al Ma’rad served as the central pavilion of Rahaal, hosting its inaugural exhibition “Anywhere is My Land.” Photo: Sebastian Boettcher

    Featuring both established and emerging artists, the exhibition leaves viewers with a sense of feeling at home—even in the desert—through the possibility of reconnecting with natural scenes that resonate differently with each person’s background and memories. Collectively, the works affirm the universality of humanity’s need for contemplation of nature as a way to reattune to the most primordial truths of our existence within a broader cosmic order. All hanging, Salon-style, in a vibrant constellation against the fabric-lined walls, the works on view range from the poetic, endless starry night of Vija Celmins and material collaborative connections with the prime elements of Arte Povera masters Giuseppe Penone and Pier Paolo Calzolari, to the lyrical, more abstract, synthetic visions of artists from the region such as Etel Adnan and Huguette Caland, and the archaic, archetypal reappearances of Simone Fattal, among other names.

    “Everything in life feels so linear. Even museums are linear: you move from one point to the next,” Rashid Al-Thani explained. “The desert interrupts that. It forces you to think differently. Sometimes it gives you a moment of reflection. Sometimes you find yourself only when you’re lost. I know it sounds very poetic, but every time I come here—except maybe once, when I went straight through—I feel like I lose my way, but I find something else.” It is from this specific relationship with the desert—one that requires humility and receptivity in the face of nature’s infinite and overwhelming force—that the development of astronomy in Islamic civilization emerged. It was born from the need to locate oneself and find direction, because Arabs were always on the move.

    In this sense, Rashid Al-Thani may have found an even more resonant interpretation of “Becoming,” deeply rooted in a place and its traditions, but openly encouraging all those in transit through Qatar to exit their Western culture-shaped comfort zone and “get off the road,” get to the desert and embrace the culture.

    The response, not only from people visiting Art Basel Qatar but also from locals, has been incredibly telling. “Someone messaged me and said, ‘I’ve been here for 15 years, and I’ve never experienced something like this.’ That kind of response is exactly what we were hoping for,” he said. “If anything is going to change how people perceive one another, it has to be through connection.” It was that search for connection that brought him to art in the first place, and it’s a deeply humanist approach that he has embraced.

    The majlis pavilion at Rahaal, featuring striped textile walls, display tables and objects arranged for gathering and conversation.The majlis pavilion at Rahaal, featuring striped textile walls, display tables and objects arranged for gathering and conversation.
    Despite the fast paced development of modern architectural hubs in the Arab world, ties to past traditions remain strong. Photo: Sebastian Boettcher

    Since its founding in 2017, his Institute of Arab and Islamic Art has been focused on changing the perception people have of Islamic and Arab culture by creating occasions for meaningful encounters through the showcasing of contemporary and historical art from the Arab and Islamic worlds. “I felt a growing exhaustion being boxed in as ‘the Arab.’ I wanted people not to be scared when they encountered someone like me,” Rashid Al-Thani  said, recalling how, when he moved in 2014, fear and misunderstanding toward Islamic culture were very present in the U.S., fueled by a political agenda.

    “It is about normalizing what it means to be Arab or Muslim by placing it within a broader contemporary practice, whether that’s design, art or architecture,” he said. “Without those moments of connection we shared, my perspective might never have reached a wider audience, and the same is true for his. But connection is absolutely central to both of us. It’s what we’re deeply invested in, and I believe it’s precisely what has made this project successful.”

    Over close to a decade in New York, the IAIA has helped facilitate broader international recognition of several key figures of Arab art, including Ibrahim El-Salahi, Behjat Sadr and the now-rising Huguette Caland, among others. The IAIA presents both exhibitions and site-specific interventions, each thoroughly researched and curated to open up complex narratives about art from the Arab and Islamic worlds. The institute highlights historically significant artists who have been underrepresented in global contemporary art discourse and aims to challenge stereotypes about Arab and Muslim cultural production.

    To encourage spontaneous encounters with Islamic culture, the IAIA launched its inaugural Public Art program last fall with Big Rumi, a sculpture by Ghada Amer, marking the artist’s first public art installation in the United States. On view through March at 421 6th Avenue in New York, its latticework is shaped in space by the repetition of the Arabic quote attributed to the 13th-century mystic poet Rumi, which, translated into English, reads: “You are what you seek” or “What you seek is seeking you.”

    As U.S. institutions increasingly turn their attention toward the Islamic segments of America’s multicultural population, works previously exhibited by the IAIA have entered the collections of major museums, including the Metropolitan Museum of Art. In a world—and a country—ever more divided, Arab culture, from the rise of the Gulf to the election of New York’s first Muslim mayor, is increasingly central to public discourse, the IAIA’s mission and Rashid Al-Thani’s welcoming approach to exhibiting art feel not only timely but deeply resonant.

    Snow-covered public sculpture installed on a New York City street, with pedestrians, cars and the Lower Manhattan skyline visible in the background.Snow-covered public sculpture installed on a New York City street, with pedestrians, cars and the Lower Manhattan skyline visible in the background.
    IAIA recently launched its inaugural Public Art program with a sculpture by Ghada Amer, Big Rumi, on view on 421 6th Avenue in New York through March 2026. Courtesy Institute of Arab and Islamic Art

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    In Qatar’s Zekreet Desert, Sheikh Mohammed Rashid Al-Thani Welcomes All

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  • Frieze and Kiaf SEOUL Scale Back in Spectacle While Still Securing Sales

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    Kiaf SEOUL and Frieze Seoul each opened at the COEX Center with a VIP preview on September 3. Courtesy of Kiaf SEOUL

    For those who’ve attended Seoul’s art week since Frieze arrived in 2021, the contrast this year was unmistakable. The chaotic entrance lines at Kiaf SEOUL and the overcrowded aisles of last year’s Frieze are gone. Attendance feels lighter, and the booths more subdued, though major brands like Adidas, BMW, Ruinart and American Express still held prime positions at the entrance—a clear indication that the fair’s popularity is now firmly rooted in Korean society four years after its debut.

    At the opening of Frieze Seoul on Wednesday, September 3, the mood was distinctly more muted and contained—a reflection of the art world adjusting to a new chapter in South Korea’s post-boom market. Slightly more lively in the afternoon was the historical Korean fair Kiaf, where collectors remain loyal to longstanding traditions and their local dealers.

    A view through colorful beams reveals a packed aisle at Frieze Masters, with visitors standing and walking among gallery booths.A view through colorful beams reveals a packed aisle at Frieze Masters, with visitors standing and walking among gallery booths.
    This year marks the 4th edition of Frieze Seoul. Courtesy of Frieze and Wecap Studio

    Blue-chip gallerists like Larry Gagosian and Emmanuel Perrotin skipped the trip this year, leaving their booths staffed solely by regional teams during the preview—a stark contrast to previous editions, when they flew in with much of their global staff. When gallery owners or lead partners from spaces focused on Korean artists, such as Gladstone and Mennour, did attend, it signaled that international galleries have already recognized the need to tailor their offerings to a local audience attuned to the market’s slower collecting pace and shifting attitude.

    While Korean collectors remain engaged with the international art circuit, this has undeniably been a turbulent year for the country. With President Yoon Suk-yeol ousted after attempting to declare martial law and an economy still reeling from the effects of U.S. tariffs, Korean collectors are understandably more cautious in their buying.

    Fairgoers gather around a booth featuring Yayoi Kusama’s signature pumpkin sculpture in black and gold dots, with visitors chatting in the crowded aisle.Fairgoers gather around a booth featuring Yayoi Kusama’s signature pumpkin sculpture in black and gold dots, with visitors chatting in the crowded aisle.
    This year, Frieze Seoul hosted over 120 galleries. Courtesy of Frieze and Wecap Studio.

    Private buyers and institutions remain active, but spending habits have shifted, as Observer gathered from early press preview conversations. The once-rampant appetite for ultra-contemporary works has given way to a more measured approach, focusing on institutional-grade pieces and blue-chip artists. Speaking with resigned pragmatism, dealers noted that this trend extends beyond South Korea, echoing across Asia and the global market.

    So what’s the new mantra for galleries? Cultivate your own relationships in the place you show. Those who have spent years building ties in South Korea can still make it work, as can local players. But for newcomers, entering the market now may feel like they’re arriving just as the music stopped.

    That was not the case for the dynamic Los Angeles gallery Make Room, which marked its first appearance in Frieze Seoul’s main section with a shared booth alongside Apalazzo and a celebrity-filled dinner party steeped in a witchy atmosphere. Between drinks and bites of Korean fried chicken, K-pop and K-drama stars made appearances that set social media alight—including SUHO from EXO, actor Lomon Park, Tony Hong and members of the girl group Lovelyz.

    A dimly lit, crowded restaurant or lounge filled with people dining and socializing. Groups of friends sit at dark wooden tables with food, drinks, and soda cans, while others stand and mingle in the background. The atmosphere is lively and energetic, with warm golden lighting from a patterned wall installation creating a cozy ambiance.A dimly lit, crowded restaurant or lounge filled with people dining and socializing. Groups of friends sit at dark wooden tables with food, drinks, and soda cans, while others stand and mingle in the background. The atmosphere is lively and energetic, with warm golden lighting from a patterned wall installation creating a cozy ambiance.
    Make Room hosted a K-pop and K-drama star-filled dinner on Tuesday night. Courtesy Make Room | Photo: Studio Monday Naked

    Park Seo-Bo, a foundational figure in postwar Korean abstraction and the father of Dansaekhwa, was one of the names resonating most strongly at Kiaf and Frieze this year, following his recent passing. At Frieze, LG OLED honored his legacy in collaboration with the artist’s foundation, dedicating an entire booth to rarely seen later Écriture paintings from the estate, paired with ultra high-resolution video works that captured the textures in striking detail. The sharp contrast between the digital reinterpretations on screen and the tactile surfaces of the paintings underscored how, in his later years, Seo-Bo was already reflecting on the role of painting in a world saturated by screens and shaped by emerging digital realms that influence perception and aesthetics. As he once described it, standing on a “cliff edge” in the early 2000s, Seo-Bo confronted the question of how painting could evolve as the boundaries between different worlds began to blur.

    Dynamic lower tiers and Focus Asia offer opportunities for discovery

    Noteworthy results at both Frieze and Kiaf weren’t limited to the highest price points. Lindseed from Shanghai quickly sold out works by Chinese-born, Paris-based visionary Fu Liang at the Focus Asia sector, with prices ranging from $6,500 to $34,000. Similarly, Hong Kong-based gallery Kiang Malingue, which recently opened a space in New York, nearly sold out its solo booth of work by Taiwanese talent Tseng Chien Ying, priced between $15,000 and $25,000—a current sweet spot for collectors.

    Returning to Seoul from Ho Chi Minh City, Vietnam’s leading contemporary gallery, Galerie Quynh, took a bold step with a solo presentation in the main section, showcasing the layered work of Lien Truong, a Vietnamese-born artist based in North Carolina. Her intricate canvases—exploring the intersection of body, identity and environment through the lens of diasporic trauma and societal pressure—drew early interest from collectors.

    Galerie Quynh presents Lien Truong at Frieze Seoul 2025, Booth B21.Galerie Quynh presents Lien Truong at Frieze Seoul 2025, Booth B21.
    Galerie Quynh presenting Lien Truong, Booth B21, Frieze Seoul 2025. Courtesy Galerie Quynh

    Seoul gallery Cylinder made a striking debut in the main section, securing multiple sales, including a work by Jennifer Carvalho ($9,000), three works by Sunwon Chan ($2,500-4,800), two works by Eunsil Lee ($12,000 and $5,000) and two works by Jongwhan Lee ($2,200 and $5,000). Next for the fast-growing gallery is its debut at Frieze London with a solo booth by Rim Park.

    Equally successful, the young and dynamic Seoul gallery G Gallery sold six works by Choi Yoonhee on the first day ($2,400-19,000), a work by Moon Isaac for $12,000 and a piece by Cindy Ji Hye Kim for $10,000.

    Another first-time exhibitor in Focus Asia was Shanghai- and Beijing-based Hive Contemporary, which showcased emerging names including Yuan Fang, Xia Yu, Zhang Mingxuang and Tan Yongqing, drawing a strong response: by evening, the gallery had sold 18 paintings and one sculpture priced between $20,000 and $100,000.

    A contemporary art fair booth featuring two large textile-based works. On the left, a vividly colored fabric piece shows an erupting volcano with flames, factories, and a mountain landscape rendered in blue, red, and yellow tones with ornate borders. On the right, a large painted banner titled Djoeroes Kramat depicts stylized figures in masks and vibrant costumes, referencing Indonesian film poster aesthetics, with bold text in Malay/Indonesian across the top and bottom.A contemporary art fair booth featuring two large textile-based works. On the left, a vividly colored fabric piece shows an erupting volcano with flames, factories, and a mountain landscape rendered in blue, red, and yellow tones with ornate borders. On the right, a large painted banner titled Djoeroes Kramat depicts stylized figures in masks and vibrant costumes, referencing Indonesian film poster aesthetics, with bold text in Malay/Indonesian across the top and bottom.
    Timoteus Anggawan Kusno was presented by the Kohesi Initiative at Frieze Seoul Focus Asia. Photo: Elisa Carollo

    Despite this year’s reduced footprint—and tucked into a narrow corridor wedged between the main booths—the Focus Asia section at Frieze offered some of the most compelling opportunities for regional discoveries inside the COEX.

    Jakarta-based gallery Kohesi Initiatives presented Indonesian filmmaker and multimedia artist Timoteus Anggawan Kusno, whose work revisits censored narratives from 1960s films to explore liminality and historical erasure, examining the blurred lines between fact and fiction. Rooted in post-colonial and post-dictatorship Indonesia, Kusno’s practice reflects the country’s ongoing unrest and protests, shaped by the long-term consequences of the very issues his work confronts.

    A group of visitors engage with a booth installation at an art fair; one man in a suit gestures toward a hanging structure made of lightbulbs and wires, while others examine a screen on the wall.A group of visitors engage with a booth installation at an art fair; one man in a suit gestures toward a hanging structure made of lightbulbs and wires, while others examine a screen on the wall.
    Parcel (F3) at Frieze Seoul, Focus Asia. Courtesy of Frieze Seoul

    Tokyo-based PARCEL is presenting the multilayered practice of Side Core, a Japanese collective that critiques forced urbanization and restless public development through thoughtful multimedia guerrilla interventions. The works on view confront contradictions in public funding for the Tokyo Olympics and the broader paradoxes of Japan’s rapid urban expansion. Among them, the Rode Work series—launched in 2017 in Ishinomaki, Miyagi Prefecture—juxtaposes post-disaster reconstruction landscapes with the repetitive motions of skateboarding, highlighting the enduring bond between land and people. In the film, flashing lights and hazard signs guide drivers to a skate park built on a damaged industrial site, where skaters in high-visibility jerseys grind a half-pipe—subtly revealing how grassroots creativity can emerge from destruction and corruption.

    Another standout in the section is PTT Space, presenting the sharp satire of Taiwanese American artist Christine Tien Wang, who explores millennial diaspora anxieties and the recent volatility of the bitcoin bubble through one of the most diffuse yet persistent forms of contemporary ephemera: memes. Her Tiger series addresses diasporic anxiety and societal mobility within Asian communities, while her Bitcoin series critiques the NFT apocalypse and the fleeting nature of digital culture, transforming the disposable aesthetics of memes into what the artist calls “historical paintings,” reflective of our time and its contradictions. Working at the intersection of institutional critique, politics and popular culture, Tien Wang is gaining international recognition, with acquisitions by LACMA and exhibitions at both Night Gallery and Naxos Draxler.

    The image features a vibrant gallery space with a striking green wall, displaying a series of contemporary artworks. The back wall is adorned with large, fiery wall decals and a prominent artwork featuring a group of people with exaggerated facial expressions. On the left side, there are T-shirts with graphics hanging on a rack, and on the right, a TV screen plays a visual titled "Everything's COMPUTER!" showcasing an image of President Trump. The artworks appear to engage with pop culture and humor, incorporating bold, graphic elements.The image features a vibrant gallery space with a striking green wall, displaying a series of contemporary artworks. The back wall is adorned with large, fiery wall decals and a prominent artwork featuring a group of people with exaggerated facial expressions. On the left side, there are T-shirts with graphics hanging on a rack, and on the right, a TV screen plays a visual titled "Everything's COMPUTER!" showcasing an image of President Trump. The artworks appear to engage with pop culture and humor, incorporating bold, graphic elements.
    Christine Tien Wang’s “BDSM (Bitcoin Daddies Seek Memes),” presented by PTT Space in Frieze Seoul’s Focus Asia section. Courtesy of PTT Space

    Korean and international galleries stake a claim on Kiaf’s first-day buzz

    When comparing Kiaf with Frieze, several Korean dealers appeared to place even more emphasis on their presentations, spotlighting the top names in their rosters. On the lower level of the historic Korean fair, Kukje Gallery reported a complete sell-out of Ugo Rondinone’s work (the artist also has a show at Gladstone this week), along with an iconic green Kapoor piece (£550,000-660,000) and a later work by Park Seo-Bo ($250,000-300,000). Known as a leading gallery for Korean art, Johyun Gallery made a strong showing with artists like Lee Bae and Park Seo-Bo, reporting early sales directly from the floor. Blue-chip names also anchored Gana Art’s presentation, which included works by Alex Katz, Chiharu Shiota and Yayoi Kusama.

    Seoul-based EM Gallery drew attention with Moonassi, the Korean artist recognized for his black-and-white existential compositions. The gallery sold out pieces priced between $20,000 and $32,000—Moonassi’s works have remained in high demand since his last presentation, often with waiting lists.

    The oldest work on view at Kiaf this year was a painting by Palma Il Vecchio, dated 1525-1528, presented by Die Galerie alongside drawings and sculptures by Marino Marini and works on paper and lithographs by Picasso. The historic canvas drew attention on the floor with a price tag of €750,000, standing out amid the fair’s modern and contemporary offerings. Long part of the gallery owner’s personal collection, the masterpiece was originally acquired from a nobleman in Hungary, and now everyone’s wondering whether it will find a new home this edition.

    A Renaissance-style oil painting of a woman in a richly patterned red and white gown with voluminous sleeves, standing against a dark background. She has light skin, long wavy brown hair partially covered by a headpiece, and gazes forward with a calm expression. One hand rests on a ledge while the other folds across her waist, adding to her poised and dignified stance. The ornate details of her dress and the subtle play of light emphasize her elegance. The painting is framed in a simple dark wooden frame with gold accents.A Renaissance-style oil painting of a woman in a richly patterned red and white gown with voluminous sleeves, standing against a dark background. She has light skin, long wavy brown hair partially covered by a headpiece, and gazes forward with a calm expression. One hand rests on a ledge while the other folds across her waist, adding to her poised and dignified stance. The ornate details of her dress and the subtle play of light emphasize her elegance. The painting is framed in a simple dark wooden frame with gold accents.
    The oldest work on view at Kiaf this year was a Palma Il Vecchio painting from 1525-1528, presented by Die Galerie. Courtesy of Die Galerie

    In general, however, a pop aesthetic and lower price points seemed to be the winning formula for maintaining Kiaf’s floral energy on the first day. Gallery Delaive reported early sales of several works by Ayako Rokkaku, priced between €50,000 and €200,000.

    Among the standout presentations of new names, Space Willing N Dealing showcased quietly contemplative scenes of human interaction and exchange, all priced between $2,500 and $3,500. Busan-based gallery Nara Cho Busan presented Anomalisa, an exploration of love and entanglement through thread, with works priced at $7,800-12,000. Intimacy and suspended atmospheres—rendered through soft, delicate paint—also defined the work of Japanese painter Shimpei Yoshida, shown by Shibuya-based Hide Gallery. Thanks to very accessible pricing under $1,500, several pieces had sold or were on hold by day’s end.

    KORNFELD, participating in its fifth Kiaf, also reported a strong start. Works by Korean artists Wonhae Hwang and Seong Joon Hong found new collectors on day one, totaling €10,000, while a major piece by Etsu Egami sold within the first hour to a new Korean collector for €22,000. “After participating at Kiaf for more than five years, we are very pleased with the successful start of this edition and the positive response from collectors and institutions,” gallery owner Alfred Kornfeld told Observer.

    Returning to Kiaf with a strong grasp of the rhythm and habits of Korean collectors, the Milan-based Cassina Project had a particularly promising first day—even with just one confirmed sale. “We had good conversations. From our experience in past years, the following days are usually more intense—clients who show interest often return, and the final days are when deals close,” Irene Cassina told Observer.

    A hall at Kiaf Seoul 2025 with a banner overhead reading “Kiaf Seoul 2025.9.3–9.7,” as visitors browse colorful paintings and sculptures in the booths.A hall at Kiaf Seoul 2025 with a banner overhead reading “Kiaf Seoul 2025.9.3–9.7,” as visitors browse colorful paintings and sculptures in the booths.
    Kiaf SEOUL runs through September 7. Courtesy Kiaf SEOUL

    Among the additional sales reported by dealers at Kiaf by the start of the second day, Gallery Palzo sold Byeong Hyeon Jeong’s Ambiguous Inclination 25008 for $5,250 and two works by Lee Daecheon—Berg, Wasser (산, 수) for $3,000 and Gardener for $450—along with two paintings by Haru. K, each sold for $675. Galerie PICI placed two works by Dukhee Kim: Gold Desire-Bag for $4,000 and Keep Going (pump) for $2,000. SAN Gallery sold Jenkun Yeh’s Back and Forth I for $2,085 and Huihsuan Hsu’s Chasing a Lush Cave for $1,875. SH Art reported a complete sell-out of works by Backside—a street artist from Fukuoka, Japan, whose true identity remains anonymous—including VIVA, PINEAPPLE, SMILE, VINYL and QUIET, each priced at $17,250.

    Frieze and Kiaf SEOUL continue through Sunday, September 7, at the COEX Center. 

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    Frieze and Kiaf SEOUL Scale Back in Spectacle While Still Securing Sales

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