Here’s some light — and revolting! — reading while we wait for the Epstein Files to be released (or stonewalled). You can now peruse the Jeffrey Epstein emails, recently released by Congress, in a simulated Gmail account.
Jmail is about as faithful a recreation of Gmail as you could imagine. Just like a real inbox, the messages are sorted from the most recent, up to the eve of Epstein’s 2019 arrest for the sex trafficking of minors. It includes a working search feature.
Screenshot of the Jmail project. A simulated Gmail inbox of Jeffrey Epstein, using real emails released by Congress. (Luke Igel / Riley Walz)
The US House Oversight Committee released the emails on November 12. Their revelations put Donald Trump’s relationship with the sex trafficker back in the spotlight. The president’s name appears many times in the more than 20,000 documents. In one, the late sex offender claimed Trump “knew about the girls.”
In a 2011 email to Ghislaine Maxwell, Epstein said Trump “spent hours at my house” with someone whose name was redacted. (The committee said it was a victim.) In a 2017 thread, Epstein described the current president as “worse in real life and upclose.” In 2018, the disgraced financier boasted he was “the one able to take [Trump] down.”
Another public figure who came out looking even worse than before was the Andrew formerly known as “Prince” (Andrew Mountbatten-Windsor). He told Epstein in 2011, “We’re in this together.” Then there’s former Treasury Secretary Larry Summers. He stayed in touch with Epstein as recently as 2019, long after the latter’s 2008 arrest for soliciting underage sex. In the wake of the email dump, Summers was put on leave from Harvard and resigned from OpenAI’s board.
You can check out Jmail at the project’s website. Nobody will fault you if you need to shower afterward (and perhaps douse yourself in bleach).
A poster with a 2002 quote by US President Donald Trump about convicted sex offender Jeffrey Epstein displayed on the side of a bus shelter in London on September 3, 2025.
JUSTIN TALLIS
AFP via Getty Images
Donald Trump is mentioned in Jeffrey Epstein’s emails over 1,000 times — the most cited person in the tranche released this week by the House Oversight Committee.
Despite all the questions the emails have raised about his relationship with Epstein, Trump on Friday continued to fan the flames of the scandal. On his social media platform “Truth Social,” Trump directed Attorney General Pam Bondi to investigate some of the influential figures named in the emails.
“I will be asking A.G. Pam Bondi, and the Department of Justice, together with our great patriots at the FBI, to investigate Jeffrey Epstein’s involvement and relationship with Bill Clinton, Larry Summers, Reid Hoffman, J.P. Morgan, Chase, and many other people and institutions, to determine what was going on with them, and him,” Trump wrote.
But no one is named more in the Epstein emails than Trump himself, revealing that years after his friendship with Epstein had waned, Trump remained front and center in Epstein’s emails as a figure whom he could use as currency in his conversations with journalists, world leaders, academics and wealthy men.
As Congress debates whether to force the release of DOJ’s files, the Miami Herald has reviewed many of the documents that are part of a trove of communications held by Epstein’s estate. In recent months, Epstein’s calendars have also been released by Democrats on the Oversight Committee and, like his emails, they reveal Epstein’s continued association with influential people in the years after he pleaded guilty in Florida to sex charges involving a minor.
The messages about Trump were among more than 20,000 documents released by the committee Wednesday. They were obtained from Epstein’s estate pursuant to a subpoena — and are separate from “the Epstein files” that members of Congress are trying to pry out of the Department of Justice and the FBI.
The Herald searched the most recent trove for documents containing Epstein’s e-mail address and variations on Trump’s name, isolating unique pages to avoid counting duplicate files twice. Other names were also searched, including former presidents Clinton, Obama and Biden. No one was mentioned more than Trump.
Emails show that the late financier and convicted sex offender tried to cast himself as a Trump expert and led his friends, girlfriends and political acquaintances to believe he had the inside track on Trump — for everything from who was being nominated to his cabinet to where the President was spending Thanksgiving.
Demonstrators carry signs in support of the victims of sex offender Jeffrey Epstein and his accomplice Ghislaine Maxwell near a press conference held by US representatives outside the U.S. Capitol in Washington, DC, on September 3, 2025. ROBERTO SCHMIDT AFP via Getty Images
More than once, Epstein suggests that he has compromising information on Trump, both before and after his first term as president.
The emails span a decade, from about 2009 to Epstein’s arrest in July 2019. Part of that period includes December 2018 — right as Epstein was once again under scrutiny. On Nov. 28, 2018, the Miami Herald published an investigation, Perversion of Justice, which examined how Epstein received an unusual federal immunity deal even though the FBI had evidence that he had raped and sexually abused dozens of girls in his Palm Beach mansion. The series went viral and led to public outrage and demands in Congress to reopen the investigation.
Several emails, written just days after the Herald’s series, suggest that the financier was weighing what to do in response to the renewed scrutiny of his case.
An unknown writer, whose name is redacted from the email, tries to console Epstein on Dec. 3, 2018, saying “It will all blow over! They’re really just trying to take down Trump and doing whatever they can to do that…!”
Epstein replies: “yes. thx. it’s wild. because i am the one able to take him down.”
None of the documents directly implicate Trump in Epstein’s sex crimes and Trump has adamantly denied he was involved in any wrongdoing. Still, Epstein, in an email two months later, makes it clear that Trump knew about “the girls.”
Writing to author Michael Wolff, he says: “trump said he asked me to resign. never a member ever. of course he knew about the girls he asked ghislaine to stop…”
The exchange seems to reference Trump’s statement that he had kicked Epstein out of Mar-a-Lago, where Maxwell had been recruiting girls for massages.
The messages also reveal that Epstein tried to leverage his association with Trump with world leaders.
In one message, Epstein suggests that Russian President Vladimir Putin and Russian foreign minister Sergei Lavrov should use him to get “insight” on Trump before their first meeting in Helsinki in 2018.
“I think you might suggest to putin that lavrov can get insight on [Trump] talking to me,” Epstein wrote to former Norwegian Prime Minister Thorbjorn Jagland in a June 2018 email in advance of Trump’s meeting with Putin.
The emails also show Epstein’s preoccupation with Trump’s money and power, as he tallies how much of Trump’s worth is what Epstein’s accountant described as “nonsense” — and how much of Trump’s empire is the result of smoke and mirrors.
Trump “represents his ‘income’ as the GROSS receipts of his clubs.”, means a nothing at all ZERO. no income as we no it,” Epstein wrote in January 2019 to Kathryn Ruemmler, former president Barack Obama’s White House counsel with whom Epstein shared many emails. “He lists his ‘assets’, and their VALUE – but not the corresponding loans, against it. so no net number, hence meaningless.”
The emails don’t show any messages between Trump and Epstein — or between Epstein and Trump’s White House staff or cabinet members.
A protester holds a sign related to the release of the Jeffrey Epstein case files outside the US Capitol in Washington, DC, November 12, 2025. SAUL LOEB AFP via Getty Images
It’s unclear if this is because most of his contact with Trump was prior to 2009, or because Trump didn’t use email to communicate with Epstein — or because Epstein was making it all up.
Trump has said in the past that he doesn’t like to use email.
“I’m not an email person myself. I don’t believe in it,” he said in his first term as president. “I think it can be hacked, for one thing. When I send an email, I mean, if I send one, I send one almost never. I’m just not a believer in email. A lot of people have taught me that, including Hillary [Clinton]. But, honestly, it could be maybe attacked. Who knows.”
The President is famous for working the phone, often dialing directly from his cell phone instead of going through the White House switchboard. During his presidency, he has been criticized for using a personal, less secure iPhone for communications.
Epstein doesn’t say in his communications that he has spoken directly with Trump. In fact, they reflect how much he keeps details about the President to himself, walking a fine line between boasting of his inside knowledge and distancing himself from a man whom he considered to be of lesser intelligence.
“i have met some very bad people,, none as bad as trump. not one decent cell in his body,” Epstein wrote to Lawrence H. Summers, former President Obama’s treasury secretary and president emeritus of Harvard University.
The massive file release also contained many bizaarre details — like when Epstein sent Trump a truck filled with $10,000 in baby food as payment for a bet concerning Trump’s former wife Marla Maples and her pregnancy.
In one interesting message to Maxwell , Epstein describes Trump as the “dog that hasn’t barked,” adding that one of the sex trafficking victims “spent hours at my house with him… he has never once been mentioned.” But the victim, whose name is redacted from the email, is the late Virginia Giuffre — who before her death wrote that she had no knowledge of Trump being involved in Epstein’s crimes.
Despite this and other notable blank spots — the President is unlikely to put the scandal behind him anytime soon. The White House continues to characterize the Epstein controversy as a Democratic “hoax.”
The new email dump, which came as Democrats were divided over ending the longest government shutdown in history, was described by White House spokeswoman Karoline Leavitt as nothing more than a political “smear.”
But the emails are being scrutinized by the public and by influencers on social media, many of whom — both on the left and the right — are inaccurately decoding them. The emails are addressed to a variety of people and sometimes only Epstein’s side of the conversation is shown. None of them are in chronological order, making them hard to read and decipher.
WINDSOR, ENGLAND – SEPTEMBER 12: A satirical commemorative plate made by the group “Everyone Hates Elon” featuring convicted sex trafficker Jeffrey Epstein and US President Donald Trump, reading “A Special Relationship”, among gift shop souvenirs in a gift shop in Windsor, England. Leon Neal Getty Images
“If anything they raise a lot more new questions than they answer,” acknowledged Matthew Dallek, a political science professor at George Washington University. “They just wet people’s appetite for more.”
Trump has stoked some of the public’s scrutiny with reports that he lobbied Republican representatives Nancy Mace and Lauren Boebert to take their signatures off a petition that would force a vote in the House on a bill requiring the Justice Department to release all its Epstein files.
The lawmakers — who were critical to the petition’s success — declined to be swayed.
The petition successfully garnered the necessary 218 signatures. And the House will vote on it next week, Speaker Mike Johnson said. While it is expected to pass the House, it faces long odds in the Senate. Then it must clear one final obstacle before it becomes law: President Trump would have to sign it — or veto it.
Staff writers Claire Healy, Ben Weider and Shirsho Dasgupta contributed to this story.
This story was originally published November 14, 2025 at 4:43 PM.
WASHINGTON, DC – It appears U.S. Attorney General Pam Bondi is taking up President Trump’s request to investigate ties between Jeffrey Epstein, Democrats, and other prominent figures.
Earlier today, Trump posted he’s asking the Justice Department to investigate ties between Epstein and Bill Clinton, Larry Summers, J.P. Morgan and others. The request came just after it was revealed by Democrats that Trump’s name appears in emails connected to the current Epstein probe. Those emails emails from Epstein to his associate Ghislaine Maxwell as well as a journalist reportedly reference Trump, claiming in one that he “knew about the girls.” Friday, Bondi posted a response to Trump in which she thanked the President and goes on to name a prosecutor who will “take the lead.”
The House of Representatives is set to vote on the release of the full Epstein files in the coming days. House Speaker Mike Johnson is required to put the bill on the floor after a discharge petition related to the matter reached the 218 signatures needed. This follows the release of
With the longest government shutdown in U.S. history now over, federal employees are returning to work. But, as they do so, a range of emotions are bubbling up.
With the longest government shutdown in U.S. history now over, federal employees are returning to work. But, as they do so, a range of emotions are bubbling up.
Some workers say they are relieved or anxious to start doing their jobs again, while others are uncertain that another shutdown could be coming in January. Some are also frustrated this partisan fight took place.
Federal Trade Commission attorneys Sam and Maya, who asked WTOP not to use their last names, returned to the office Thursday — their first time back in more than six weeks.
“It feels great. It feels good to be working again. It feels good to be doing the important work that we weren’t able to do for the past five to six weeks,” Maya said.
“I think people are generally happy to be back at work and doing public service, which is why we’re all on the jobs,” Sam said.
But the first hours back on the job were not without some mistakes.
They said most employees weren’t notified until late Wednesday that they were expected back in the office Thursday morning. And, managers used their government emails to reach out to employees.
“We’re not supposed to be checking our phone at all during the shutdown,” Sam said.
“The fact that it was only communicated through work email with less than 12 hours’ notice was surprising, but everybody did come back,” Maya added.
The two attorneys said they consider themselves fortunate because, during the shutdown, they did not experience some of the financial problems thousands of other federal workers had to go through.
“We spent time with friends and family,” she said.
“That’s how we survived for six weeks,” he said. “We took long walks. We’re attorneys, so we weren’t suffering completely by the lack of pay.”
“The uncertainty is difficult for sure, but like I said, I’m glad it all worked out and then we’re back to work,” Maya said.
But, the legislation President Donald Trump signed Wednesday only funds the government until the end of January.
“I do think that there are some questions about the fact that we have until the end of January before this could possibly happen again,” Maya said.
Playing catch up
During the 43-day shutdown, federal office buildings in D.C. and around the country sat empty, but emails, voicemails and calendar invitations were still coming in.
One federal employee said she felt fortunate not to have a completely stuffed inbox: “More like 200. But I worked through them this morning.”
Another man said he had at least 600 emails in his inbox. Some were time sensitive and will be deleted.
A federal employee standing outside his office said he was deemed an essential worker and kept sending emails to colleagues during the shutdown. “I probably sent emails to dozens and dozens of people who I know they were not working, but part of the process is that we’re continuing to do what we need to do,” he said.
An FTC attorney admitted it may take a couple of days for everyone to get back into the workplace routine.
“You haven’t paid attention to it for five weeks or so, there is a lot of recalling where you were in your work,” she said. “Pretty much back to normal. Honestly, we’re just working through.”
Another employee, an FTC attorney, said he’s thrilled to be back at work and expects he’ll be putting in some long days to catch up.
“Everybody is glad to be back. It’s been frustrating, having stuff pile up and not getting it done. Everybody is happy to be back at work,” he said. “You just got to go through and prioritize, figure out what’s most important to do first and work your way through the list.”
A Housing and Urban Development employee, who joined the government two years ago after a successful career in the private sector, said she’s not sure which workforce she prefers.
“I came from the private sector, so I don’t have any experience with this,” the woman said. “No, they just lay you off.”
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Trump has been under mounting pressure over his friendship with Epstein since July when the D.O.J. and F.B.I. released a memo stating there was no evidence of a blackmail operation by Epstein, no Epstein client list and there would be no further charges in the case. Administration officials had previously suggested they would release the Epstein files.
Now more than 20,000 pages of documents from Epstein’s estate have been released by the House Oversight Committee containing emails sent between Epstein and his ex-girlfriend Maxwell.
Newsweek has contacted Maxwell’s attorney in an email sent outside of regular working hours.
The emails appear to show that in April 2011, Epstein wrote to Maxwell: “I want you to realize that that dog that hasn’t barked is trump.. [Victim] spent hours at my house with him.”
The White House said the victim whose name was redacted was Virginia Giuffre who “repeatedly said President Trump was not involved in any wrongdoing whatsoever.” Trump has always denied knowledge of Epstein’s federal crimes.
The messages appear to cast doubt on Maxwell’s own account in an interview with the D.O.J. conducted in July by Todd Blanche, the deputy attorney general.
According to a transcript of the interview, Maxwell said: “I think they were friendly like people are in social settings. I don’t … I don’t think they were close friends or I certainly never witnessed the president in any of … I don’t recall ever seeing him in his house, for instance.”
The new email does not make clear whether Maxwell “witnessed” the president at Epstein’s house but certainly suggests she may have known Trump had been there with Giuffre for hours and did not disclose that to the D.O.J.
Responding to the email release, author and political commentator Brian Tyler Cohen wrote on X that Ghislaine Maxwell “lied about Trump never going to Epstein’s house (directly contradicted by her email correspondence with Epstein)”.
Trump responded to the new emails on Truth Social: “The Democrats are trying to bring up the Jeffrey Epstein Hoax again because they’ll do anything at all to deflect on how badly they’ve done on the Shutdown, and so many other subjects. Only a very bad, or stupid, Republican would fall into that trap.
“The Democrats cost our Country $1.5 Trillion Dollars with their recent antics of viciously closing our Country, while at the same time putting many at risk — and they should pay a fair price. There should be no deflections to Epstein or anything else, and any Republicans involved should be focused only on opening up our Country, and fixing the massive damage caused by the Democrats!””
After having the two songs of the summer in “Espresso” and “Please Please Please,” Sabrina Carpenter is gearing up to release Short n’ Sweet. So first, Nora and Nathan go back to her album Emails I Can’t Send. They talk about her transition from a “lowercase pop girl” to an “uppercase pop girl” (1:00), her drama with Olivia Rodrigo and Joshua Bassett that led to songs like “Skin” and “Because I Liked a Boy” (29:54), and what they anticipate from her with this next album (41:53).
Hosts: Nora Princiotti and Nathan Hubbard Producer: Kaya McMullen
Opinions expressed by Entrepreneur contributors are their own.
With new social platforms emerging every year, many entrepreneurs wonder if they should leave email behind and look ahead to new avenues. Did you know that email is still the second biggest marketing channel for startups, right behind social media? That’s right! It’s all thanks to its low cost and incredible return on investment (ROI). According to the study by Litmus, it remains one of the best ROIs out there; companies can expect to make a whopping $38 in return for every dollar they spend on email marketing.
As the CEO of Builderall, an all-in-one digital marketing platform that has supported over 2,000,000 small businesses, I often get asked if email marketing is still an effective strategy in this new phase of our digital age. Is it dead in 2024?
I’m here to debunk the biggest myths and set the record straight. Today, I’ll share my insider knowledge to help you see the light.
Defining email marketing
Before we debunk these myths, let’s make sure we’re all on the same page about what email marketing actually is. Many people have misconceptions about this form of digital marketing, which can turn them off — and that leads to missed opportunities.
Email marketing is a direct marketing strategy that sends promotional or informational messages to a targeted audience via email. It goes far beyond blasting promotions or cold outreach. Done right, it builds meaningful relationships between your brand and subscribers. It’s a way to keep them engaged, and ultimately, it’s another way to drive sales.
Some examples include
Newsletters
Promotional offers
Product updates
Even personalized content based on a subscriber’s interests.
Let’s tackle the elephant in the room first. No — email is not dead! In fact, it’s far from it and still going strong.
According to data provided by Oberlo, 80% of businesses rely on email as their primary customer retention channel. That means they’re using email to keep their existing customers engaged and coming back for more.
But that’s not all. HubSpot found that 60% of consumers made a purchase thanks to a marketing email they received. That’s a huge testament to the power of email marketing in driving revenue for businesses.
Myth #2: People don’t read emails
I can’t tell you how often I hear this myth. Sure, our inboxes have gotten pretty crowded over the years, and many of us receive dozens or even hundreds of emails daily. It’s also true that a good chunk of those emails might get sent straight to the trash or spam folder.
However, according to HubSpot, 46% of smartphone users still prefer to hear from brands via email over other channels.
If you establish trust and send relevant content, subscribers will welcome your emails with open arms.
This stat also highlights the importance of putting care in your campaigns by using compelling subject lines and other email elements to stand out in a crowded inbox.
Myth #3: Younger audiences don’t use email
Gen Z and millennials are the next generation that will have some serious purchasing power. It’s only logical for businesses to look for new and innovative ways to approach them, as they’re often portrayed as being glued to their screens and obsessed with social media platforms.
These stereotypes lead many people to assume Gen Z and millennials are too obsessed with TikTok and Instagram for old-school strategies like email. Let me prove them wrong again. According to the Attest U.S. Consumer Trend Report, 53% of Gen-Z enjoy weekly emails from their favorite brands. For millennials, it’s 66%.
Of course, you’ll want to cater your approach to each audience (throw in some slang or a meme here and there,) but don’t count email out. These generation segments still use and prefer it.
Myth #4: Email has low open rates
The next myth I wanted to touch on is more tangible. Some say email performs poorly compared to social media platforms like Facebook or Instagram. For that, we’ll have to look at the open rate.
Open rate is an essential key performance indicator (KPI) in digital marketing because it tells you how many people are actually opening and reading your emails. MailChimp benchmarks tell us the average email open rate across all industries is 34.23%. While that might not sound amazing, it’s definitely not bad either.
With optimization, that number can grow much higher and bring benefits. As reported earlier, that’s why so many businesses still rely on email as their primary customer retention channel.
Finally, allow me to go full circle and return to the definition of email marketing. Too many people confuse general email marketing with a somewhat shady practice: cold outreach.
Cold emails are unsolicited messages sent to people who have not expressed interest in your brand or products. You essentially buy or scrape a list of email addresses (unbeknownst to the recipients) and blast bulk emails, hoping to catch a few leads. They’re often used for prospecting and can come across as intrusive if not done right. That’s because nobody gave you permission to contact them.
On the other hand, email marketing is about building relationships with people who have already shown interest in what you offer. They might have signed up for your newsletter through a lead magnet or opted in to receive your updates. That’s a big difference!
While many entrepreneurs may feel attracted to the latest shiny object or technology, these myths cause many entrepreneurs to overlook email in 2024.
When executed correctly, email marketing remains an indispensable growth lever for startups and established businesses alike. Now that you know the truth, utilize email marketing to boost conversions and retention. With a strategic approach, you may see even higher open rates and ROI than the studies show.
Emails between Gov. Gavin Newsom’s chief of staff and the leader of the campaign hoping to reform a controversial public safety law show the governor’s office would be open to presenting the issue to voters in 2026, raising new questions behind the Democratic-led effort to negotiate it off the ballot this year. KCRA 3 independently obtained and verified the authenticity of a set of leaked emails between Newsom’s top staffer, Dana Williamson, and Greg Totten, the co-chair of the campaign leading the effort to change Proposition 47. Prop 47 loosened the state’s consequences around drug and theft crimes a decade ago. Law enforcement, business groups and elected officials on both sides of the aisle have blamed it for a rise in crime. Read the emails here.The initiative specifically asks voters to ramp up the consequences and require prison time for fentanyl dealers and repeat thieves. For the last several months, Newsom and Democratic leaders of the state Legislature have said there is no need for voters to change Proposition 47, claiming they have the ability to crack down on crime through legislation and a fear of swelling the state’s prison population should the initiative pass. But in an email sent to Totten on June 15, Williamson wrote, “As far as an initiative, we are open to something in 2026 as well as providing all of the necessary bells and whistles to make sure the deal is rock solid.” Totten replied in part, “our focus is on amending Proposition 47 on the 2024 ballot. This necessary policy change is simply too urgent to wait for another two years. If the administration is prepared to consider an amendment of Proposition 47 on the 2024 ballot, then we are happy to meet. If not, we understand and accept your decision, and don’t believe further meetings would be productive.” Experts noted while Newsom and Democratic leaders may have ideological differences compared to the campaign attempting to change Proposition 47, the governor may not want the issue to be on the ballot for broader political reasons. “We can absolutely imagine that there are political reasons why you wouldn’t want this on the ballot now,” said Jessica Levinson, a professor at Loyola Law School. “There would be a perception that it could hurt Democrats in down-ballot races, you could have a higher turnout of conservative and moderate voters who are really worried about rising crime rates and who want to weigh in on this,” she said. Sources within the coalition backing the initiative have been privately questioning if a set of close congressional races may be behind the effort to kill the crime initiative from the 2024 ballot. Republicans currently have a razor-thin edge over Democrats in the U.S. House of Representatives, which could either expand or be eliminated depending on the outcome of the November election.The Democratic Congressional Campaign Committee has identified eight congressional seats held by Republicans it is targeting in California, including Rep. Kevin Kiley’s seat in California’s 3rd congressional district, and Rep. John Duarte in the 13th district. In Northern California, the DCCC is also working to protect Democratic Rep. Josh Harder in the 9th district. The DCCC did not respond to a request for comment. Aside from its potential impacts on the 2024 election, Levinson said the initiative could have a negative impact on Newsom’s political future. “You can also imagine that Governor Newsom, while he’s still governor, doesn’t want a vote on a big issue that would be viewed as a rebuke of his legacy. He was very strongly in favor of Prop 47,” Levinson said.”I think that 2026 makes sense if you are the governor of California that does not want to have to deal with actual problems occurring today in California,” said Mike Trujillo, a Democratic strategist who supports the ballot initiative. “Most politicians always want to sort of kick the can, and Governor Newsom is part of that very old tradition.” In an attempt to negotiate the issue off the ballot, Democratic legislative leaders are in the process of adding controversial amendments to a set of organized retail theft bills that would have them go into effect immediately but then kill them if voters decide to approve the changes to Prop 47. Democrats have been divided over the tactic, with the leader of the Assembly’s Public Safety Committee, Kevin McCarty, among those opting out of supporting the legislative package. “I think smart Democrats are looking to meet that challenge today,” Trujillo said. “Pushing it for another two years just means another two years of victims of crime, whether they’re Brown, Black, Asian, White.” Neither Democratic Assembly Speaker Robert Rivas nor Senate Pro Tem Mike McGuire have responded to a request for comment on the correspondence between Williamson and Totten. In a statement, a spokesman for Newsom’s office said, “We regularly engage with a diverse range of stakeholders from across the political spectrum. The California District Attorneys Association requested a meeting with our office but canceled. It appears their decision was based on a position that does not reflect the consensus of their broader coalition.” “We’ve had one objective in pursuing this ballot measure: to address the unintended consequences of parts of Proposition 47, which have resulted in a surge of smash-and-grab retail theft, fentanyl trafficking, and overdose deaths,” Totten told KCRA 3 in a statement. “Additionally, we aim to provide stronger incentives for getting hard drug users into treatment. Unfortunately, state leaders are prioritizing politics over public safety.”See more coverage of top California stories here | Download our app.
SACRAMENTO, Calif. —
Emails between Gov. Gavin Newsom’s chief of staff and the leader of the campaign hoping to reform a controversial public safety law show the governor’s office would be open to presenting the issue to voters in 2026, raising new questions behind the Democratic-led effort to negotiate it off the ballot this year.
The initiative specifically asks voters to ramp up the consequences and require prison time for fentanyl dealers and repeat thieves.
For the last several months, Newsom and Democratic leaders of the state Legislature have said there is no need for voters to change Proposition 47, claiming they have the ability to crack down on crime through legislation and a fear of swelling the state’s prison population should the initiative pass.
But in an email sent to Totten on June 15, Williamson wrote, “As far as an initiative, we are open to something in 2026 as well as providing all of the necessary bells and whistles to make sure the deal is rock solid.”
Totten replied in part, “our focus is on amending Proposition 47 on the 2024 ballot. This necessary policy change is simply too urgent to wait for another two years. If the administration is prepared to consider an amendment of Proposition 47 on the 2024 ballot, then we are happy to meet. If not, we understand and accept your decision, and don’t believe further meetings would be productive.”
Experts noted while Newsom and Democratic leaders may have ideological differences compared to the campaign attempting to change Proposition 47, the governor may not want the issue to be on the ballot for broader political reasons.
“We can absolutely imagine that there are political reasons why you wouldn’t want this on the ballot now,” said Jessica Levinson, a professor at Loyola Law School. “There would be a perception that it could hurt Democrats in down-ballot races, you could have a higher turnout of conservative and moderate voters who are really worried about rising crime rates and who want to weigh in on this,” she said.
Sources within the coalition backing the initiative have been privately questioning if a set of close congressional races may be behind the effort to kill the crime initiative from the 2024 ballot. Republicans currently have a razor-thin edge over Democrats in the U.S. House of Representatives, which could either expand or be eliminated depending on the outcome of the November election.
The Democratic Congressional Campaign Committee has identified eight congressional seats held by Republicans it is targeting in California, including Rep. Kevin Kiley’s seat in California’s 3rd congressional district, and Rep. John Duarte in the 13th district. In Northern California, the DCCC is also working to protect Democratic Rep. Josh Harder in the 9th district.
The DCCC did not respond to a request for comment.
Aside from its potential impacts on the 2024 election, Levinson said the initiative could have a negative impact on Newsom’s political future.
“You can also imagine that Governor Newsom, while he’s still governor, doesn’t want a vote on a big issue that would be viewed as a rebuke of his legacy. He was very strongly in favor of Prop 47,” Levinson said.
“I think that 2026 makes sense if you are the governor of California that does not want to have to deal with actual problems occurring today in California,” said Mike Trujillo, a Democratic strategist who supports the ballot initiative. “Most politicians always want to sort of kick the can, and Governor Newsom is part of that very old tradition.”
Democrats have been divided over the tactic, with the leader of the Assembly’s Public Safety Committee, Kevin McCarty, among those opting out of supporting the legislative package.
“I think smart Democrats are looking to meet that challenge today,” Trujillo said. “Pushing it for another two years just means another two years of victims of crime, whether they’re Brown, Black, Asian, White.”
Neither Democratic Assembly Speaker Robert Rivas nor Senate Pro Tem Mike McGuire have responded to a request for comment on the correspondence between Williamson and Totten.
In a statement, a spokesman for Newsom’s office said, “We regularly engage with a diverse range of stakeholders from across the political spectrum. The California District Attorneys Association requested a meeting with our office but canceled. It appears their decision was based on a position that does not reflect the consensus of their broader coalition.”
“We’ve had one objective in pursuing this ballot measure: to address the unintended consequences of parts of Proposition 47, which have resulted in a surge of smash-and-grab retail theft, fentanyl trafficking, and overdose deaths,” Totten told KCRA 3 in a statement. “Additionally, we aim to provide stronger incentives for getting hard drug users into treatment. Unfortunately, state leaders are prioritizing politics over public safety.”
Having direct access to top bosses can help you out these days.
CEOs are key players who steer their companies and make big choices. They also build important connections that lead to chances for partnerships.
But it’s not always easy finding the right info to reach these super busy and private people. They’ve got a lot on their plates.
That’s why we need some smart tactics and helpful resources to unearth their contact specifics. If you are looking for a way to do so, check SignalHire.
Digging those up is gold, as it clears a path for valuable networking.
Key Takeaways
Sales intelligence tools and manual searches both effectively uncover CEO contacts for those willing to invest effort.
Personalizing outreach to align with a CEO’s background and responsibilities boosts message impact.
Understanding a company’s tech stack and leadership’s buying behavior helps sales reps identify key needs or challenges.
Tools and Techniques for Finding CEO Contact Information
First, let us go through different techniques and tools you can utilize to find CEO contract information.
Using Software and Databases
B2B sales have really changed over the years. Now there are way more people involved in each sale than before.
That’s why using smart tools is so important when trying to reach top business leaders. Things like databases with CEO contact info can help, but they have some downsides too.
Providers like Prospect IQ offer lists that include emails and numbers for bosses. But the contact details might be out of date or incomplete. And you gotta pay subscription fees to use these resources long-term.
Email verifiers are helpful additions that double-check if addresses are still good before you message someone. Services like MailTester and ZeroBounce make sure your important messages get through.
CEOs want to limit spam, so keeping information locked down tight is smart on their part. That’s why validation tools are crucial nowadays. They help you reach key people without cluttering inboxes or wasting your efforts.
Manual Search Strategies
Even with all the new tech tools, old-fashioned searching still has merits when trying to reach important business leaders.
Manual methods take more time but don’t cost money like databases. Tactics include signing up for company emails, investigating partner businesses, and maximizing Google’s search powers.
Other low-tech options are directly messaging companies, carefully reading press releases, and connecting through LinkedIn. The personal contact shows CEOs you put in real effort.
Of course, manual hunting demands patience and an eye for detail. You need to dig deep online and through sources to find each helpful clue. Then reach out with a friendly, customized message that shows why connecting is worth their time.
It’s okay if manual methods move more slowly. What matters is showing decision-makers you care about understanding their business better.
Sales Intelligence Tools
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Technology has really changed how sales reps do their jobs these days, especially when trying to link up with top business leaders, like Magic Johnson.
Programs like SalesIntel and LeadIQ provide sales teams with tons of useful information, far more than just basic contact info. These platforms dig deep into companies and the executives running them.
They uncover details that were difficult or impossible to find before now. Salespeople gain insights into things like a CEO’s interests, past projects, and current priorities. This type of rich data helps reps start discussions on a much more personal level.
Where manual searching and basic databases only offer surface facts, these new intelligence tools shine a light in the hidden places. They give reps a true advantage in figuring out the best ways to support each CEO’s unique goals.
Comprehensive Data Access
Before, everyone pretty much got the same generic introduction since the info was limited. But tools like SalesIntel and LeadIQ allow for way more customized contact now.
By providing a huge pool of rich details on companies and their leaders, these platforms empower reps to personalize their whole strategy. Instead of a one-approach-fits-all, reps can craft unique discussions for each CEO based on deeper insights.
It’s like the tools flipped the script completely. reps can aim connections directly at what really matters to specific executives now.
Detailed Professional Profiles
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Being able to see a top boss’s past roles, accomplishments, and strengths really helps salespeople understand their path. It gives context for why they care about certain things.
That knowledge is a goldmine for customizing connections. With insight into a CEO’s journey and long-term plans, reps can highlight how their product fits that vision perfectly.
Instead of generic pitches, reps use profile details to craft conversations centered on what truly motivates each leader. Showing that type of understanding grabs way more attention than a one-size message.
Areas of Expertise
Knowing a CEO’s strengths lets reps customize their approach in very smart ways.
For example, if a boss has experience in tech, reps can highlight how their product uses innovative solutions. Focusing on areas the CEO understands grabs their attention way more than a generic pitch.
Being able to pinpoint backgrounds is such a gift. These sales intelligence programs provide details that help reps personalize outreach down to a very fine level.
Matching messaging to a leader’s specific field of expertise makes the conversation immediately relevant to them. That sparks interest versus a one-size-fits-all message any CEO might ignore.
Current Responsibilities
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These sales tools give details on the projects and goals a leader is working on at that very moment. Reps can then craft messages showing how their product supports that specific work.
Positioning offerings as direct aids for what’s front and center for the CEO now catches their eye way more than generic pitches. It shows the rep truly pays attention to what’s most pressing.
Knowing current responsibilities is such a gift. It empowers reps to engage decision-makers with relevance to their immediate needs. And that type of personalized message is much more likely to lead to discussions about real partnerships.
Technographic Insights
Knowing what tech tools companies already use is important these days. These sales programs give details on things like which CRM or marketing programs different businesses have.
That type of info lets reps spot where a company may be struggling with its current setup. Or maybe there’s room to add something new. Either way, reps can craft pitches highlighting exactly how their product improves or adds to the tech stack.
Targeting needs or issues with existing systems is way smarter than generic messages. It shows the rep understands the company’s specific situation. And addressing real problems businesses have grabs way more attention than just saying what your product does.
Behavioral Insights
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Sales programs give details on what products bosses picked before and any challenges they mentioned. That type of info helps reps craft messages addressing real issues on a CEO’s mind.
Knowing past decisions and future goals lets reps highlight exactly how their offering meets those aims. It shows they really pay attention to what motivates each leader long-term.
Targeting past buying patterns and future visions is way smarter than one-size pitches. It proves to CEOs the rep understands their unique priorities. And addressing what drives key people grabs way more interest than generic sales speak.
Being able to spot trends and aspirations from profiles truly empowers customized outreach. It gives reps the power to start important discussions focused on shared success.
Alternative Strategies for Contact Discovery
Making friends in your field is super important for finding CEO info. Connecting with others leads to great referrals, helping you skip past locked-down details.
Industry meetups are also goldmines. Face-to-face time lets you introduce yourself directly to bosses. Just be friendly and look for chances to chat.
Don’t forget about company helpers too. Reaching out to assistants and such is smart. They know the executives and might pass your message along if they like you.
Building networks and bonds takes effort, but it for sure pays off when trying to reach busy decision-makers. Personal relationships are key, so put yourself out there and represent your brand well at all events.
Effective Communication with CEOs
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Emailing CEOs is tricky since you gotta make each one count. CEOs get tons of messages daily, so yours needs to stand out.
Crafting the perfect note is like an art. Studies show emails to bosses do better than others, so focus there. Start with a catchy subject to grab their eye. Then make the opening line personal by name.
Quickly tell them the “What’s in it for them” so they understand the benefits. Add any interesting info from your field too while pointing out advantages.
Gently ask for a reply using soft calls to action, not pushy demands. And wrap it up neatly by signing off professionally yet friendly-like.
The Bottom Line
Sales is a tricky territory to cross, so keeping an open mind and trying different avenues is key. These tools and tactics together offer a full blueprint for tracking down busy decision-makers.
The most important things are sticking with it, being willing to change plans, and always focusing on the value you bring. Reps have to show CEOs they truly care about supporting goals, not just making sales.
Opinions expressed by Entrepreneur contributors are their own.
A recent study says the average worker receives 304 business emails a week. The average employee checks their email 36 times an hour, and 80% of workers simply resort to working with their inbox open all the time. Thereafter, it takes them around 16 minutes to refocus.
We live in a world full of different ideas, people and businesses all vying for our attention. Nearly every app, website and company wants the same thing: your email address. This has turned our inboxes into a battleground between time-sensitive emails, valuable information and occasionally fun but useless messages.
For entrepreneurs, effective communication is vital to the success and livelihood of your business. Receiving a torrent of emails is the new normal. Trying to read each one might feel like trying to drink water out of a fire hose.
Productivity expert Merlin Mann saw this coming in 2006 when he coined the term “inbox zero.” Some have erroneously thought this to be advocacy for constantly checking and going through your emails every time you hear that distinctive ping. But according to Mann, the zero isn’t about reducing the number of emails in your inbox, but the amount of time your brain is in your inbox.
Let’s look at how to reduce the stress brought on by the near-constant onslaught of emails in our modern world.
1. Create a system
The goal of “inbox zero” is to increase productivity. There are few more deadly productivity killers than the practice of constantly checking and replying to emails all throughout the day.
An estimated 62% of all emails are unimportant. Therefore, increasing productivity is a matter of reducing the amount of time you spend sifting through the unimportant. Creating a system for how and when you view your emails is crucial.
Set specific times that you view emails. Perhaps once at 8 a.m., once again at noon and one more time at 4 p.m. You could even designate certain contacts as VIPs to ensure that you receive their critical email ping at whatever time of day it comes in.
As Stephen Covey wrote, “The key is not to prioritize what’s on your schedule, but to schedule your priorities.”
No one knows better what your priorities are than you do. The average worker spends 28% of the workweek reading and responding to emails. As you peruse your emails at those designated times, take note of important emails that require your instant approval or sign-off, and those heftier emails that require thoughtful input and analysis. More on those later.
But then there are the emails scheduling meetings, sending promotional content or simply cc’ing you in. Either move them to another folder, delegate them to your secretary or just delete them. Make the firm decision. Differentiate between what deserves your attention and what is stealing it away. In that same vein, unsubscribing from useless newsletters can make a world of difference.
3. Defer
“It’s not enough to be busy; so are the ants,” says Henry David Thoreau. “The question is: What are we busy about?”
Effective communication boosts productivity. When emails have to consume your time, ensure that it’s worth it.
As we’ve already established, the majority of emails aren’t worth your time. Some are important but don’t need to take up much of your time. But there are a few that demand and deserve your attention. You can usually tell when you receive it. Instead of allowing that sinking feeling to settle and dominate your thinking all day, move them into a designated folder for your most important emails. Reply to them when you can dedicate the mental bandwidth they desire and deserve.
And remember what Dwight D. Eisenhower said, “What is important is seldom urgent, and what is urgent is seldom important.”
I’ve alluded to this already, but here it is plainly: Many newsletters and subscriptions are a waste of time. It’ll take a while initially to achieve it, but going through your inbox and unsubscribing from useless newsletters will go a long way in decluttering your inbox.
One useful way of ensuring that your important mailbox remains unsullied would be to create a spam email address to ensure that all your spur-of-the-moment sign-up emails are redirected to an unimportant email address. An estimated 245 billion emails are sent every day. Make sure you only have to deal with the important ones.
5. Be flexible
“Inbox Zero” is about reducing mental clutter and stress to increase productivity. But only you know what optimum productivity looks like in relation to your business. If the quest to declutter becomes a drain on productivity, then it’s just as bad as a packed mailbox.
Don’t obsess over the minutiae. Instead, create good habits that allow you to be flexible. Create your own schedule, set of labels, criteria for delegation and deletion, and inbox management system that allows you to focus on productivity, eliminate pressure and a false sense of urgency. Set goals for yourself and for your business.
Follow these five tips, and you’ll be well on your way to focusing on the most high-priority tasks, staying organized and managing your mail efficiently. And most importantly, you’ll reduce the amount of time your brain is in your inbox so it can be on other, more important things.
Opinions expressed by Entrepreneur contributors are their own.
People spent $1.14 trillion online and $270 billion in the U.S. during last year’s holiday season. For businesses like yours, the coming months have the highest sales potential — and for that, you need a reliable strategy.
Email marketing is competitive 365 days a year, but the last quarter? It all comes to a head. With so many companies fighting for attention and dollars, you can’t afford to have anything go wrong.
From figuring out the right offers to preparing your email list, here are five steps you can take today to get better holiday email marketing results.
1. Create different offers for each audience segment
Your customers’ journey with your company can be wildly different. For instance, a repeat customer will have different needs compared to a prospect who just created an account on your website. So, when you and your team brainstorm holiday email campaigns, you must take these details into account and segment your audience.
If the effort of splitting your list intimidates you, stay focused on the benefits. Open rates are 14% higher for segmented campaigns, which means you’ll have higher chances to convert.
2. Verify your customers’ email addresses
Now that you’re clear on the offers for each customer segment, it’s time to check the health of your email lists. Looking at your most recent email marketing reports is a good place to start. For instance, if your bounce rate exceeds 2%, you know it’s time to run your databases through an email verifier. Otherwise, your email deliverability will suffer. This is not a time when you can risk having your emails go to spam.
After verifying more than six billion email addresses in a year, ZeroBounce found that only 57% of them were valid and safe to keep. Your email list decays monthly, so remove obsolete data and also check every new address you gather.
Have you noticed a steep decline in your open rates and clicks in the past few months? Your IP or domain could be blacklisted. Mailbox providers (like Yahoo or Gmail) and anti-spam organizations maintain email blacklists to block senders with a history of spam-sending. However, even senders with good intentions can land on a blacklist if they don’t maintain healthy email lists and follow best practices. In most cases, emails from blocked senders never make it to their recipients.
Email blacklists are updated in real-time. The best way to find out if your IP or domain is flagged is to use a blacklist checker. Such tools run tests against hundreds of blacklists and alert you if there’s trouble.
4. Part with subscribers who never click
Every email list has its devoted fans, who open every email, and subscribers who rarely or never click. While these email addresses don’t bounce, their lack of interaction sends Internet service providers (ISPs) the wrong message about you. If a large segment of your list doesn’t open your emails, are you relevant enough to be in the inbox? Unengaged subscribers may cause your campaigns to go to spam, so if you haven’t removed them in more than six months, now is the time.
You may be nervous about reducing your email list right before the holidays, but you’ll enjoy more engagement. Since they haven’t opened any of your emails in months, those subscribers weren’t likely to convert anyway.
5. Send a gift to boost engagement
To increase engagement ahead of the holidays, start warming up your prospects a few weeks before launching your campaigns. An effective tactic is to create a series of educational emails to relieve some of your customers’ pain points. Whether you run a B2B or a retail business, think of free content offers to create your emails around. A free e-book, infographic or useful video can go a long way in building trust and standing out in people’s inboxes.
Remember: healthy engagement feeds your email deliverability, showing ISPs that your content is relevant. Nurture your audience with outstanding emails before you go for the hard sell.
Aside from sending compelling content, sending it regularly is what helps your email marketing the most. If throughout the year you’ve been inconsistent, now you want to gradually ramp up volume. You’ll build a stronger connection to your customers, and your email deliverability will benefit.
Avoid sudden and drastic volume increases, as ISPs can flag that behavior as suspicious. The more predictable you are, the better chance you have of getting your email campaigns in the inbox.
Opinions expressed by Entrepreneur contributors are their own.
More than 4.3 billion people around the world have an email address, Statista shows. For businesses, email is the predominant transactional channel — it’s where we get our invoices, receipts and notifications. Aside from that, email is one of the most lucrative marketing channels, with an average ROI of $43 for every $1 spent.
Is your ROI not quite there yet? To identify the issue, start with the fundamentals:
Make sure you use a reputable email provider. You need a trustworthy way to send emails to ensure their deliverability.
Verify your email list, especially if you haven’t checked it in more than six months. Invalid and dormant contacts will prevent you from reaching people.
Reassess the relevance of your content. It’s difficult to convert prospects who don’t resonate with what you send.
Once you ensure you’re in good technical shape and your content is useful to people, the simple tricks below will help you get more out of the emails you send.
1. Include a subscription link in all your templates
Just as all your email templates have an Unsubscribe button, they should also have a link people can click to subscribe. Your emails are going out to prospects who’ve already subscribed, but if they decide to forward one of your emails to a friend, make it easy for that person to get on your list. To grow your database, you need to share that subscription link in as many places as you can.
Putting a lot of effort into your emails is admirable, but sometimes, marketers can overdo it — and that usually shows in overcrowded templates. A busy template, with too many elements and colors, can discourage people from reading your content and clicking your links. You can include different sections, but make sure they all come together in a cohesive, easy-to-follow style.
3. Tease your next email on social media
This tactic is especially effective if your emails contain exclusive content. Before every email you send, post a few teasers on social media to get people to subscribe. Let them know that the content is available only to your email list, and use this incentive long-term to boost your subscriptions.
4. Link your images
Are you adding links to every image you include in your emails? If you aren’t, consider changing that. Images stand out in your email and can boost your clicks significantly. For instance, we noticed that an average of 12.50% of the clicks we get on our ZeroBounce newsletter come from images. In one recent campaign, 17.6% of the people who clicked chose to click on the image, not the call-to-action button. Clickable images create a better user experience and foster healthy engagement.
5. Segment your email data
Validating your email list is a must before you send another email. But is that email relevant to your entire audience? It’s a question worth asking, as segmentation can boost your open rates by 14.31% Moreover, clicks are 100.95% higher for segmented campaigns, so it’s worth reaching out to people with content made just for them. Use criteria such as gender, location, purchasing history and habits to delight your audience with better emails.
6. Target only the most active subscribers
If you want to give your email engagement and sales a boost, consider further segmenting your audience based on activity. With the right tools, you can find out what segment of your email list spends the most time checking their inboxes. Then, you can apply additional segmentation criteria and fine-tune your email so that it speaks to those prospects.
It’s easy to do and it benefits your email program in several ways. First, encouraging people to reply to your emails shows how much you care about what they think. It can spark conversations from which you can learn more about your subscribers, so you can always improve your content for them. What’s more, replies support your email deliverability, which means that more of your emails will go to the inbox instead of spam.
So, how can you make every email you send useful to your audience? The Pareto principle, also known as the 80/20 rule, can help you stay on the right path. To keep engagement high, make 80 percent of your emails educational and only 20 percent self-promotional. In time, your prospects will come to see you as a source of helpful information, which will keep them opening your emails.
Want to make your promotions more compelling? Focus on the benefits instead of the product itself, and your clicks and ROI are likely to increase.
Opinions expressed by Entrepreneur contributors are their own.
Did you know that 20% of a brand’s emails will never reach the customer at all? This, coupled with an email provider’s desire to provide the best user experience within the inbox, means that many more are going straight to spam or promotions.
As email matures as a direct-to-consumer marketing channel, more and more businesses engage in the practice, meaning consumers are more overwhelmed with email marketing than ever before.
As a natural result, consumers pay less attention to their emails.
Marketers and brands work really hard and spend a lot of money to build their email lists, so it’s no big surprise they’re let down when they see open rates between 15% and 25%. Because owning a strong email list can be one of the most important assets for your business, we need to find ways to ensure that emails serve us well.
Here are five surprising ways you can increase not only your open rates but the conversion rates of your marketing emails as well.
1. Resend emails to unopens
For an email to convert, it must first be opened, but most of the emails you send will never be opened.
In the age of marketing automation, it’s really easy to set up your email sends and then simply let the software do its thing. However, one of the easiest ways to get more opens on your emails is to go in manually and resend them to anyone who didn’t open them at least 24 after the initial send.
Think about why your email may have been overlooked. Was it sent at an inopportune time of day? Was the subject line less than appealing? Was the sender line too vague?
The average consumer is inundated with emails spending roughly 5 hours a day in an inbox between work and personal accounts. With all that noise, a great subject line is the best way to capture their attention.
Very simply, an effective subject line will be short, provide value, express urgency and steer clear of buzzwords. You may not be able to accomplish all this with just a few words, but keep these tips as your north star when crafting a subject line.
This isn’t something you need to or should be doing for every email you send, but when used strategically, updating and resending your email campaigns will help you to reach more of your list.
Consumers spend more time on their phones than ever before, which means they’re doing many inbox check-ins on mobile devices. According to Hubspot, most email views (41%) come from mobile devices. Shockingly, 80% of emails being sent are not optimized for mobile.
Most email providers have a quick and easy function that lets you see how your email will appear on mobile devices as you craft it. You can also send yourself a test email to be sure.
Use these tools to ensure that your emails look good and load quickly on mobile before you send them.
There will come a point when your email list isn’t serving you anymore because a large portion of your audience is either fatigued by your emails or never getting them in the first place. You can expect your email list to depreciate by 22.5% per year.
Two to four times a year, you should identify the people who never open your emails and remove them from your list to ensure that only those interested in hearing from you are receiving your communications.
This will dramatically increase your deliverability, open rates and click-through rates. Bonus: It will decrease the cost of your email marketing software.
4. Build your list
Because the value of your list is decreasing over time, one of the best ways to increase your emails’ conversion rate is to actively bring in new, engaged leads.
The most simple and effective way to do this is to create a strong offer, or lead magnet that you know is valuable to your target demographic. Start driving traffic to this offer through paid social ads, brand partnerships and even in-person events.
As marketers and brand leaders, we often develop our content around what we think our customers should have instead of simply asking them what they want. One of the most simple and effective ways to get more opens and create conversions from your emails is to ask the right questions.
In addition to asking what kinds of emails they’re most interested in, you can also ask what kind of new product they’d like to see, what their favorite social media platforms and podcasts are, or even what kind of sales they enjoy most.
All these data points will help inform your product development and marketing strategy in a way that will make a huge difference in your business.
You can make these customer surveys work for you even further by offering a coupon or discount to anyone who participates — and now you’ve got great data and incentivized your customer to make a new purchase.
Email marketing has gotten more difficult over the years, but it’s far from ineffective. It’s 40x more effective than social media—and that’s a number no business today can afford to ignore.
With the right strategies in place, you can use your emails to convert subscribers and generate more revenue for your business.
