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Tag: economic benefits

  • Why Biden Should Shift the Debate to This Topic

    Why Biden Should Shift the Debate to This Topic

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    President Joe Biden and Democrats cannot win the debate over the economy without fundamentally reframing the terms of the choice they are offering voters, an extensive new research study by one of the party’s prominent electoral-strategy groups has concluded.

    The study, scheduled to be released today, seeks to mitigate one of the party’s most glaring vulnerabilities heading into the 2024 election: the consistent finding in surveys that when it comes to managing the national economy or addressing inflation, significantly more voters express confidence in Republicans than in Democrats.

    To close that gap, the study argues, Biden and Democrats must shift the debate from which party is best equipped to grow the overall economy to which side can help families achieve what the report calls a “better life.” The study argues that Democrats can win that argument with a three-pronged message centered on: delivering tangible kitchen-table economic benefits (such as increased federal subsidies for buying health insurance), confronting powerful special interests (such as major corporations), and pledging to protect key personal liberties and freedoms, led by the right to legal abortion.

    The study was conducted by Way to Win, a group that provides funding for candidates and organizations focused on mobilizing voters of color, in conjunction with Anat Shenker-Osorio, a message consultant for progressive candidates and causes. Last year, Way to Win was among the top advocates pushing the party to stress a message of protecting personal freedoms and democracy—an approach that helped Democrats overperform expectations despite widespread discontent about the economy.

    Reversing the advantage Donald Trump and the GOP have on the economy will require Democrats to highlight “the tangible improvements their policies have made in people’s lives, in lieu of speaking of abstract economic gains, as well as touting their future agenda of expanding on these gains, taking on corporate greed and the MAGA Republicans who aim to rule only for the wealthy few,” concludes a memo summarizing the research that was provided exclusively to The Atlantic.

    Based on months of polls, focus groups, and other public-opinion research, the study comes amid simmering Democratic anxieties over national and swing-state surveys showing Trump leading Biden. Especially frustrating for the White House and other Democrats has been the persistence and pervasiveness of negative public attitudes about the economy, despite robust economic growth, low unemployment, and a huge reduction in the inflation rate over the past year. Democrats were particularly unnerved by a recent survey from Democracy Corps, a group founded by the longtime party strategists James Carville and Stanley B. Greenberg, that found that voters in the key swing states gave Trump a retrospective job-approval rating for his performance as president nearly 10 percentage points higher than what they give Biden for his current performance.

    Biden has spent months trying to highlight positive trends in the economy by describing them under the rubric of “Bidenomics.” But the Way to Win study, like the Democracy Corps research, argues that it is counterproductive for the administration to try to convince voters that inflation is abating or that the economy is improving while so many are struggling to make ends meet. Telling voters that “inflation is going down [produced a] backlash” in the research, Jenifer Fernandez Ancona, Way to Win’s senior vice president, told me: “Their experience is that it’s up. If you make an overarching statement that things are getting better, it rubs people the wrong way.”

    Probably the key insight in the report is the contention that it’s a mistake for Democrats to focus the 2024 debate on any of the broad national trends in the economy, including those that have been positive under Biden, such as job growth.

    For many years, the report argues, voters have been inclined to believe that Republicans are better than Democrats at managing the overall economy—an advantage that may be especially pronounced for Trump, a former business mogul, if he’s the GOP nominee. But, the study found, swing voters, as well as the irregular voters the party needs to turn out in 2024, give Democrats an edge on which party can best deliver for “you and your family’s economic well-being.”

    “If the argument is who [handles] the economy best, even though it’s not true in any sense, that’s their brand advantage,” Shenker-Osorio told me. “If the question is who is going to create the best future for your family, that is a Democratic-brand advantage. That is a story we can tell. It’s a credible story, and it’s a story that people care more about.”

    To shift the debate into this more favorable terrain, the report argues, Biden and other Democrats must simultaneously reorient their economic arguments in opposite directions. The group argues that Democrats must narrow their focus by talking less about macroeconomic trends and more about specific policies they have enacted to help families make ends meet. That includes policies that Biden has passed to lower prescription-drug and utility costs, and policies he could promote in a second term, such as restoring the expanded child tax credit that Democratic Senator Joe Manchin of West Virginia stripped from the Inflation Reduction Act last year.

    “Among both swing voters and surge voters, folks are moved more by talking about tangible gains than by talking about growing the economy,” Shenker-Osario said.

    Simultaneously, the report argues that Democrats must link their economic agenda to a broader promise to defend voters against an array of forces threatening their ability to succeed. In its research, the group found that the strongest case for Democrats blended pledges to deliver concrete economic benefits with promises to defend fundamental rights and stand up to big, wealthy corporations.

    Across all of these fronts, Fernandez Ancona argues, the key for Democrats is not just to warn about what a second Trump term could mean but to give voters a positive vision that emphasizes their success at stopping him and the prospect that reelecting Biden could deliver measurable benefits. “We really believe we can’t just rely on telling people the bad things,” Fernandez Ancona said.

    Key results in the 2022 election offer Democrats some reason for optimism that the approach urged by Way to Win can succeed. In the five swing states most likely to decide the 2024 presidential race, Democrats won seven of the nine Senate and gubernatorial races in 2022, primarily around variations on the themes that Way to Win wants the party to stress next year.

    The range of problems confronting Biden, such as doubts about his age and capacity, can’t all be resolved by recalibrating his message. Fernandez Ancona doesn’t pretend otherwise. But she argues that a more precisely targeted message will provide Biden the best chance of maximizing his support whatever the background environment looks like next year. “We can’t control what conditions are,” she told me. “Messaging can’t solve all problems. But it does do something to paint the path forward and make sure that voters go into the booth knowing what the stakes are.”

    With Trump looming as the likely GOP nominee, Democratic strategists at this point may have greater consensus about the stakes in 2024 than the path forward for the party. The sheer proliferation of studies proposing a new approach for Biden may be the most telling measure of how much more difficult this election looks than Democrats once anticipated.

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    Ronald Brownstein

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  • Feisty Joe Biden Is Back

    Feisty Joe Biden Is Back

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    It was a raucous, interactive, and argumentative State of the Union like no other. And when it was over, President Joe Biden had provided a clear signal of how he plans to contest the 2024 presidential election.

    Leaning hard into his populist “Scranton Joe” persona, an energetic and feisty Biden sparred with congressional Republicans heckling him from the audience as he previewed what will likely be key themes of the reelection campaign that he’s expected to announce within months, if not weeks.

    Biden’s speech showed him continuing to formulate an economically focused alternative to the cultural backlash that Donald Trump has stressed throughout his political career—and which Trump’s former White House press secretary, Arkansas Governor Sarah Huckabee Sanders, revived in her bellicose GOP response. Whereas Sanders summoned “normal” Americans to rise up against a “woke mob” allegedly erasing American values and traditions, Biden called for national unity around shared goals, particularly delivering economic benefits to working families.

    It’s easy to view those sharply contrasting messages as a preview of the 2024 election. Almost any GOP nominee—but particularly Trump or Florida Governor Ron DeSantis, the two early front-runners in polls for the nomination—is likely to stress the cultural notes that Sanders hit in hopes of maximizing turnout among the GOP’s core constituencies of older, noncollege, and nonurban white voters and expanding the party’s 2020 beachhead among culturally conservative nonwhite voters, especially Latino men.

    Biden’s emphasis on economic concerns reflects his belief that the best way to counter that strategy is to downplay culture-war fights while defining himself primarily around a practical agenda to lift average families.

    Well into the speech, Biden delivered an unflinching pledge to veto any GOP effort to ban abortion nationwide (which has no chance of passing the Senate anyway). Near the beginning and end of his remarks, he also pointedly alluded to the threats to American democracy unleashed by Trump and the insurrection on January 6, 2021.

    But given how important both of those issues proved to the unexpectedly strong Democratic performance in the 2022 midterms (particularly among white-collar suburbanites), Biden gave them only passing attention.

    The difference in emphasis between Biden and Sanders was unmistakable. Cultural concerns dominated Sanders’s speech. She painted a dark vision of the “radical left’s America,” where “our children are taught to hate one another on account of their race,” “violent criminals roam free while law-abiding families live in fear,” and “normal” Americans “are under attack” from a “woke mob” pursuing “a left-wing culture war that we didn’t start and never wanted to fight.” Her remarks showed again how the fear of cultural and racial displacement in an America that is inexorably growing more diverse, secular, and urbanized remains the most powerful motivator for what I’ve called the Republican “coalition of restoration.”

    By contrast, the core of Biden’s speech was his pledge to both create good-paying jobs for working-class families and provide them with tangible economic help, such as by reducing drug prices and fighting surprise airline and hotel fees. As he often has before, Biden called his agenda a “blue-collar blueprint to rebuild America” and stressed how many jobs that do not require college degrees would be created by the troika of major bills passed during his first two years: legislation promoting clean-energy industries, more domestic manufacturing of semiconductors, and infrastructure construction projects nationwide. He delivered repeated populist jabs against big corporations and billionaires paying lower tax rates “than a nurse.”

    It was telling that the most extended of the several remarkable back-and-forth exchanges with Republicans came not from abortion or any social issue, but Social Security and Medicare. Echoing the “you lie” cry from a GOP representative during a 2009 Barack Obama speech, several Republicans apparently called out “liar” when Biden noted, correctly, that some Republicans (specifically Senator Rick Scott of Florida whom he did not name) have proposed to sunset all federal programs every five years, including Social Security and Medicare. What the exchange made clear above all is how comfortable Biden is creating a contrast that Hubert Humphrey would recognize, with Democrats claiming their historical ground of protecting the social safety net.

    Polling during the midterm election, and right through the days before last night’s speech, revealed that Biden has not yet convinced most Americans that his economic agenda will benefit them. Most Americans continue to express downbeat views about the economy, and in an ABC/Washington Post national survey released this week, more than three-fifths of Americans said Biden had accomplished not much or nothing at all.

    After hosting a focus group of voters who watched last night’s speech, Bryan Bennett, the senior director of polling and analytics at the Hub Project, a Democratic polling consortium, told me in an email that although their reactions suggested that Biden “was successful in telling a positive story about how the economy has improved over the last two years … the issues of inflation and spending remain deep pain points that he and his administration will have to continue to work on.” Yesterday’s speech showed that Biden similarly believes (rightly or wrongly) that his fate will be decided more by voters’ assessment of his impact on their financial situation than by whether they share his values on the kind of cultural issues Sanders hammered.

    The other thematic pillar of Biden’s presidency has been his promise to unify America and work across party lines. But Biden’s speech continued a recalibration of that message that began last fall.

    In the midterm campaign, Biden differentiated between “mainstream” Republicans who were willing to reach bipartisan agreements and what he called the “extreme MAGA” forces that represented a radical threat to democracy and individual freedoms. In the State of the Union, he offered a variation on that theme. He began by congratulating the new House Speaker Kevin McCarthy, and stressed how during his first two years as president, “time and again, Democrats and Republicans came together” to pass big legislation, such as the bipartisan infrastructure bill.

    But as the speech progressed, Biden pivoted from where he thought he could deal with Republicans to where he insisted he would resist them. Biden forcefully called on Republicans to pass a “clean” increase in the nation’s debt ceiling, without any conditions, and pledged to veto any effort to undo the provisions in the Inflation Reduction Act that reduce drug prices, any legislation imposing a national ban on abortion, and any efforts to cut Social Security and Medicare. He touted his commitment to a wide array of priorities, including expanded preschool and an assault-weapons ban, that he knows have no chance of passing a Republican-controlled House.

    All of that notably departed from the tone that his two Democratic predecessors struck in their first State of the Union immediately after losing unified control of Congress, as Biden also did this past fall. Both Bill Clinton, in his 1995 State of the Union speech, and Obama, in his 2011 address, were elaborately conciliatory, even contrite, as they addressed the new GOP majorities. Both men drew some lines of contrast, but mostly focused on issues they believed would appeal to Republicans, such as reducing the federal deficit and streamlining government. Although Biden similarly nodded toward more cooperation at the outset of his speech, overall he was much more confrontational.

    That was partly because Biden had less to be contrite about: Democrats performed much better in last year’s midterm than they did when Obama and Clinton suffered their first-term reversals. Democrats lost more than 50 House seats in Clinton’s first midterm, and more than 60 in Obama’s, but they surrendered only 10 in Biden’s—and actually gained a Senate seat, in contrast to the substantial Senate losses under his two predecessors. After those losses, both Clinton and Obama felt enormous pressure to signal to voters that they were making a course correction toward the center; Biden last night betrayed no hint that he felt any need to change direction. As Dan Pfeiffer, Obama’s White House communications director, recently told me, last November’s results were “quite different” from the “shellacking” that both Obama and Clinton had suffered. “This election cannot be read as a repudiation of Biden and his agenda,” Pfeiffer said.

    Equally important, though, the gulf between the parties is even greater than it was under Clinton or Obama, which leaves very few realistic opportunities for Biden to pursue bipartisan agreements with the GOP-controlled House. That distance was vividly demonstrated by the repeated catcalls from Republicans—a display that obliterated any traditional notions of decorum during the State of the Union and underscored the zealotry of the conservative vanguard in the House GOP that McCarthy empowered in order to win the speakership.

    Last night, Biden gave voters a spirited preview of his 2024 message and strategy. Sanders and the militant House Republicans simultaneously provided voters with a preview of the alternative they may hear next year. The most revealing measure of the night came not so much in the messages sent by either side, but in the distance between them.

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    Ronald Brownstein

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