I’ll be honest, it literally took me a hot, very melty second to officially board the setting-spray bandwagon, but after hearing the advice of more beauty editors and makeup artists than I could possibly ignore, I handed over my ticket of skepticism, hopped aboard, and have been an honorary rider ever since. That said, although being a diligent spritzer over the years has done wonders for my makeup application in terms of both finish and stamina, it’s completely depleted my bank account. Not many budgets can withstand that kind of consistent $30 or $40 financial carnage, and instead, I was left scouting the aisles of the drugstores for the best, less bruise-inducing setting spray formulas. And I was pleasantly surprised by what I found.
There are plenty of cult-loved, iconic setting sprays out there which I’ll never tell you not to buy (they’re fantastic, after all), but as my product sleuthing below will support, there are just as many affordable alternatives with lots of the same ingredients and formulaic perks. Luscious botanicals! Alcohol-free! Twelve-hour wear! I found eight dupe-worthy all-stars that I support just as much as their pricier counterparts. Keep scrolling—you need not crack your face or budget.
Eyeliners fall into that annoying category of beauty products that seem like they should only cost $5 but typically manage to run us upward of $15, $20, even $30. Uh, not cool! Previously, we’ve grinned, purchased, and born it, but what if we were to tell you this little place called the drugstore plays home to formulas that are identical to, if not better than, some of the best eyeliners in the business?
Now, we love our Stilas, Laura Merciers, Bobbi Brows, and Kat Von Ds just as much as anyone, but when you have bills to pay, Postmates to order, and highly salted overpriced margaritas to sip, your enthusiasm for extremely expensive eyeliners starts to wane. Thus, in the spirit of saving money without sacrificing our perfectly eyelined prerogative, we set out to find the seven best dupes to match the seven best eyeliners. Ahead, the crème de la crème of drugstore pencils, pots, felt tips, and, yes, even rollerballs, that give cult-status eyeliners a serious run for their money performance-wise and completely whip their bums price-wise. Keep scrolling!
There are plenty of expensive foundations that have earned cult followings among editors, celebrities, and makeup artists alike, but I’d like to clear the air and say there are certain inexpensive formulas that are just as fabulous—especially when it comes to addressing the different concerns associate with mature skin, in particular. (Think sunspots and hyperpigmention, wrinkles and fine lines, dullness, etc.) To prove my point, I asked a handful of the industry’s best makeup artists to share which drugstore foundations, in particular, they especially love and recommend for mature skin. Curious to see their affordable choices? Keep scrolling!
Tinted moisturizers, BB creams, CC creams… Call them what you like, but they’re (typically) pretty interchangeable in terms of formula and are a great product alternative if you’re A) looking to give your skin a break from heavier foundations at the moment or B) just happen to prefer lighter, skincare-enhanced formulas. Another perk? The drugstore is secretly overflowing with top-rated formulas that perform just as (or sometimes better!) than some of the pricey, wider-known formulas.
We’re all about getting the most bang for your buck without having to sacrifice the finish, durability, or end result of our makeup application. So we took to beauty retailers like Amazon and Ulta, which feature a wide range of both high-end makeup brands and more affordable drugstore labels. Then, we searched for the top-rated, drugstore-priced tinted moisturizer formulas that had similar (if not nearly identical) ingredient recipes as more expensive names. Spoiler: We found quite a few! Below, we’re sharing nine of the best drugstore tinted moisturizers to try if you’re looking for an expensive-looking finish sans sticker shock. Keep scrolling!
A billionaire sports team owner wants to cut the cost of American prescriptions. Should the big drug chains check their pulses?
Mark Cuban, owner of the Dallas Mavericks and a long-time Shark Tank investor, in January launched his price-popping discount e-pharmacy, Mark Cuban CostPlus Drug Co. (Yeah, you need a glass of water to swallow that name, so let’s refer to it as CostPlus Drug.)
At the time, news outlets like The Street suggested Cuban was taking on the retail heavies – CVS, Walgreens WBA , Rite Aid RAD and even newbie Amazon Pharmacy. His goal: to offer lower-priced generic drugs and “shield consumers from inflated drug prices,” according to a company statement. (CostPlus’s website is operated by online healthcare company Truepill.)
New Age In Medicine: The Pluses And Minuses Of Rx
Now, 10 months later, we’ve had time to examine the extent to which Cuban’s low-priced option is affecting sales at big retail pharma, and across the industry. He is, after all, competing not only with retailers, but also with price-cutters, such as Amazon Pharmacy and Good Rx.
(Photo by Scott Olson/Getty Images)
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Here is a breakdown of how these drug-store alternatives make a buck, and save a buck.
How CostPlus Works
CostPlus is a registered pharma wholesaler, so it can bypass the markups retailers typically make because it doesn’t have to cover overhead costs. It charges the manufacturer’s price for a generic drug, plus a 15% flat margin, a $3 pharmacist fee and $5 shipping, according to CNET. So a drug that sells for $10 wholesale is calculated at $19.50, all in. CostPlus now offers nearly 800 drugs (from 100 at launch) and serves more than a million people, Katie Couric reports.
What distinguishes CostPlus is that it avoids pharmacy benefit managers (PBMs). These are companies that aggregate a medication’s demand and then negotiate fees with pharmacies and drug manufacturers. Instead, CostPlus created its own PBM, pledging it will be “radically transparent” in negotiating its prices. (This is a dig: PBMs have been criticized for pocketing negotiated savings and for charging Medicaid more than what the PBMs pay to pharmacies.)
How Good Rx Works
Unlike CostPlus Drug, GoodRx’s revenue comes primarily through PBMs, according to its initial public offering. However, GoodRx targets a specific niche – consumers who choose to buy prescriptions outside of insurance. Many of these consumers, insured and uninsured, don’t fill their prescriptions at all because of high deductibles or prices.
By targeting these customers, GoodRx increases the number of cash transactions for PBMs, expanding their markets. So when a patient uses a GoodRx code, a PBM receives a portion of the payment and GoodRx then collects a fee from the PBM. GoodRx also makes money from advertising and referral fees, its website states. Who are the big PBMs? The three leaders are Caremark/CVS Health, Express Scripts (Cigna CI ) and OptumRx (United Health), according to the pharma economics site Drug Channels.
Note, GoodRx is one of several Rx discount card providers, including SingleCare.
How Amazon Pharmacy Works
Amazon Pharmacy’s money-making advantage is rooted in its Prime Memberships, which accounts for nearly 60% of the U.S. population (or 152 million subscriptions), according to Insider Intelligence. For drug makers, that’s a lot of volume.
Members can compare prices and determine the cost of a prescription if paying with insurance or using Amazon Pharmacy’s discount card. That savings card cuts up to 80% off generic prescriptions and 40% off brand-name medications (when paying without insurance). Prime members also can get these savings at 50,000 participating pharmacies by using Amazon’s prescription savings card – similar to GoodRx and other discount card providers.
The key distinguishing feature is that Prime members get free two-day shipping. Non-Prime members can use Amazon Pharmacy with free five-day delivery.
Where And How Drug Store Chains Compete
Are traditional drug retailers suffering the side effects of Mark Cuban’s high-cost elixir? In August, U.S. pharmacies and drug stores filled more than $28.1 billon in prescriptions, according to the U.S. Census Board. That compares with $24.5 billion in August 2020 and – to go way back for context – $6.3 billion in 1992.
These rising figures probably represent a combination of prescription volume as well as price surges, so the cost isn’t edging down yet. What matters more for this analysis, however, is the extent to which growth in Rx fulfillment resulted from the expansion of lower-priced channels, such as CostPlus’s direct-to-consumer model.
Were sales diverted from the big three drug chains? Here is how they are doing so far this year:
CVS in August reported a $7.6 billion sales gain in its Pharmacy Services Segment for the first six months of this fiscal year. That’s up 10.3% over the same period in 2021. CVS did not break out online pharmacy orders in its quarterly report, but in the first quarter of fiscal 2020, it realized a 1,000% increase in online prescriptions, according to Digital Commerce 360.
Walgreens, however, in October reported an 8.8% decline in its fiscal fourth quarter U.S. pharmacy sales. Interestingly, it blamed the drop on a 10 percentage point decline in its AllianceRx Walgreens business, its specialty and home-delivery pharmacy service.
Rite Aid in September said sales in its Retail Pharmacy Sector declined by 1.1% in the fiscal second-quarter. This was due to a reduction in Covid vaccine and testing revenue, as well as store closures. A rise in other prescriptions, however, offset the decline, indicating a possible net gain without the Covid factor.
Regardless of the one-time comparisons, these chains do offer something an online billionaire cannot: one-to-one care. Most have supplemented their pharmacy services with medical, dental and even behavioral health services. Their customers choose to make trips to the bricks because they can meet with retail care professionals more quickly and conveniently than they could with a physician at a traditional practice.
Could the high cost of prescriptions eclipse the lure of such convenient service? The prospect definitely needs to be addressed. Ideally, retailers will recognize CostPlus’s purpose, and CostPlus in turn will see the value of what retailers are providing. And customers, ultimately, will benefit from the getting-better practices of both.
