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Tag: Drugstore Makeup

  • 15 Drugstore Foundations Makeup Artists and Beauty Editors Obsess Over

    15 Drugstore Foundations Makeup Artists and Beauty Editors Obsess Over

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    We believe in being 100% transparent here at WWW Beauty, and we’d be lying if we said we don’t have exceedingly high expectations when it comes to a face-perfecting foundation formula. As makeup artists can attest, foundation is one makeup category worth splurging on because you often get what you pay for regarding finish, naturalness, and longevity in the best foundations. Since we greet the world with the skin on our face, we always want our complexion to live up to its full potential, and, simply put, we have zilch time for unflattering shades or difficult application.

    That said, there is a select—let us emphasize—a very select group of drugstore foundations both celebrity makeup artists and product-jaded beauty editors stand by—formulas so good we actually apply them on the regular and keep stocked next to our bottles that are three, sometimes five, times the price. Curious to know which affordable drugstore foundations actually stand up to our super-high standards? Keep scrolling. Ahead, we’re naming 15 of the best drugstore formulas you should most definitely swipe next time you’re at CVS, Rite Aid, or wherever you make your tampon, deodorant, and Trident Layers runs.

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    Erin Jahns

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  • 15 Drugstore Highlighters That Fake the Look of a $5000 Luxury Vacation

    15 Drugstore Highlighters That Fake the Look of a $5000 Luxury Vacation

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    No matter how much we wish we could hop on a plane and fly somewhere warm and sunny each time we feel a little lackluster, that’s simply not the case. We have to deal with it ourselves. That means engaging in some rest, relaxation, and self-care… and stocking up on highlighter.

    That last part might sound strange, but hear us out. Whenever we feel tired or burnt out, our skin is usually the first to show it. Since we don’t want to look the part, we reach for highlighter to give us that well-rested, post-vacation glow we wish we had. In some ironic psychological play, it actually makes us feel better. Maybe there’s some truth behind that old adage “look good, feel good.” 

    Regardless, using highlighter is an underrated way to make your skin look glowy and sun-kissed. If you use the right ones, you might make people think you just returned from a two-week vacation. Maybe you spent it sipping limoncello on the Amalfi Coast while the sun warmed your shoulders. Maybe you stayed in a private villa in Majorca drinking cocktails and eating fresh fish. Take your pick. Ahead, see the 15 best drugstore highlighters. They’re all $20 and under, so they cost a whole lot less than a luxury vacation. 

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    Kaitlyn McLintock

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  • These 14 Bronzers Fake a Post-Vacation Glow for $13 or Less

    These 14 Bronzers Fake a Post-Vacation Glow for $13 or Less

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    One wouldn’t necessarily think finding a great bronzer would be all that difficult, but when it comes to finding a formula that doesn’t leave you overly dry, overly shimmery, or orange (the horror!), the task gets frustrating. Oh, and don’t think for a second that spending more money on a bronzer will automatically assure your safety from any of the above…In fact, some of the most well-known bronzers have left us looking like disco balls or like we applied too much cheap self-tanner. That’s not exactly the vibe we’re going for.

    When it comes down to it, some of the best formulas we’ve tried during our beauty editor careers cost less than your average latte in Los Angeles, and if the hoards of stellar reviews amount to anything, beauty shoppers everywhere seem to agree.

    Since we’ve swiped plenty of dupes, duds, and downright scary formulas over the years, we have a pretty good bearing on what to shop and what to avoid when searching for the best drugstore bronzers. Below, we’re sharing 14 of our favorites that also happen to have amazingly robust reviews. Looking to fake the look of a Hawaiian vacation for $13 or less? Keep scrolling! Your ultimate drugstore bronzer awaits.

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    Erin Jahns

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  • People With Amazing Brows Say These Low-Cost Pencils Eclipse Expensive Ones

    People With Amazing Brows Say These Low-Cost Pencils Eclipse Expensive Ones

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    Like any other makeup product, the formulas in eyebrow pencils can make or break any makeup look (yes, even when it’s done by a pro with extensive knowledge). In addition to an affordable price point, shoppers should be on the lookout for eyebrow pencils with creamy, hydrating formulas that, when applied to the skin, glide effortlessly over it without tugging the surface. Most of the options you’ll see below are dual-ended, multifunctional products with a fine pencil tip on one side and a spoolie on the other to shape and further define your brows.

    I generally prefer eyebrow pencils that are mechanical, allowing me to conserve product where I can and store it however I see fit. Take notice of the shape of the tip: Is it a triangle, slightly slanted to one side, or defined and small? An eyebrow pencil’s tip contributes to the definition of the brow, creating precise lines and coating the hairs with product for added pigment.

    When it comes to application, using your pinky for stabilization and letting your applicator glide smoothly and steadily across the skin helps avoid shaky application or rogue marks from the pencil. Try starting off by making light-handed strokes in the direction of your natural hair growth, darkening only as needed to get that natural-looking finish.

    Now that you have a running start, check out a few of my favorite drugstore eyebrow pencils below!

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    Maya Thomas

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  • These Under-$12 Lip Glosses Give High-End Ones a Run for Their Money

    These Under-$12 Lip Glosses Give High-End Ones a Run for Their Money

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    If you asked me whether I prefer a lipstick or a gloss, I’d pick a gloss any day. I’m honestly glad they’ve made a comeback the past few years because, to me, they’re so much easier to work with than a bolder-hued lip stain. Don’t get me wrong, there’s definitely a time and place for a strong matte shade or a deep, lustrous red, but gloss just feels right for an everyday look. It adds a bit of plumpness to the lips, never dries you out, and adds just the right amount of color without looking like you tried too hard.

    I’m going to let you in on a little secret, though, that many people don’t know. The best lip glosses can actually be found at—you guessed it—the drugstore! Trust me, you won’t want to sleep on these gorgeous options. IMHO, they rival a few of my favorite high-end formulas while costing a fraction of the price. For all my favorites, keep reading. Plenty of great options ahead.

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    Shawna Hudson

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  • Believe It or Not, Celebrity Makeup Artists Love These Drugstore Setting Powders

    Believe It or Not, Celebrity Makeup Artists Love These Drugstore Setting Powders

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    Shopping for an effective setting powder may seem straightforward and painless, but it is often tricky. It begins with choosing between loose or pressed formulas, which, while virtually the same, work differently and lead to various results depending on the application tool you choose. Next comes the shade selection to avoid being stuck with a product that may read too cool or warm or result in a flashback that will leave you looking beyond ghostly in pictures.

    When it comes to picking out your setting powder from thousands of drugstore brands, knowing which ones have continued to live up to and exceed customer expectations can be helpful (especially when glowing reviews come from someone who’s based their career around creating stunning makeup looks for some of the world’s most recognizable names).

    That’s where celebrity makeup artist Vincent Oquendo comes into play. He’s worked with everyone from Netflix’s hit series Wednesday star Jenna Ortega to Oppenheimer’s Florence Pugh. If you’re ready to begin your journey through the world of setting powders from one of Hollywood’s biggest makeup artists, we recommend you keep scrolling. Bon voyage!

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    Maya Thomas

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  • Believe It or Not, Kendall Jenner’s 3 Favorite Makeup Products Are $16 or Less

    Believe It or Not, Kendall Jenner’s 3 Favorite Makeup Products Are $16 or Less

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    Kendall Jenner may belong to one of the most famous families in pop culture, making her one of the most recognizable models in the world, but she’s just like us. Okay, so we don’t have her bank account or lifestyle, but we have one thing in common. We both love the same drugstore makeup products. While Jenner has access to the best of the best, her three favorite makeup products are $16 or less. 

    We’ve known that she’s been a fan of affordable makeup products for a while now—ever since she attended the Met Gala in a full face of drugstore makeup. Today, however, she made it official. L’Oréal Paris just announced Jenner as its new global ambassador. Along with the news, the brand shared Jenner’s three favorite L’Oréal Paris products, including a lash-lifting mascara, a breathable foundation, and a long-wearing lip color. Keep scrolling to see all three! 

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    Kaitlyn McLintock

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  • Behold: The Under-$20 Primers Makeup Artists and Editors Love

    Behold: The Under-$20 Primers Makeup Artists and Editors Love

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    The best primers will always help create a base for your foundation to grip onto and will help it stay in place all day. You’ll want to choose a primer based on your skin type. If you have oily skin, you may want to look for a formula that mattifies and controls shine. Those with acne-prone skin might benefit from a primer that includes acne-fighting ingredients like salicylic acid, but most importantly, your primer should be noncomedogenic, meaning it won’t clog your pores. You can check any formula for pore-clogging ingredients using Acne Clinic NYC’s ingredient checker. I should note that one or two ingredients labeled comedogenic in a formula won’t automatically clog your pores (as celebrity esthetician Renée Rouleau has pointed out, it’s all about the water-to-oil ratio), but it’s a great tool to use that will help you become more aware of what’s in your products and can help you identify any potential triggers.

    Dry or mature skin types will want to look for primers with hydrating ingredients like hyaluronic acid, squalane, and glycerin. These super hydrators are honestly great for most skin types since they’re noncomedogenic and won’t irritate sensitive skin. I have sensitive, acne-prone skin myself, and I’ve found that primers with these hydrating ingredients, along with a noncomedogenic formula, work best for me. For makeup-artist recommendations and a few of my own favorite drugstore formulas, keep scrolling.

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    Shawna Hudson

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  • The Secret Drugstore Blushes That Rival 10 High-End Favorites

    The Secret Drugstore Blushes That Rival 10 High-End Favorites

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    Blush is a beauty product that is looked over far too often. It’s an essential step in a makeup routine that is subtle with promising results. Of course, bronzers and contour powders are great for an instantaneous St. Tropez moment, and highlighters can make us look and feel like a radiant orb when our lack of sleep makes us feel anything but. But what happens when you want to look a little more effortless? There’s nothing like a quick hit of blush to liven up our complexion in a time of need or when we’re aiming for a natural beauty look. 

    Blush’s transformative powers make it easy to understand why it’s one of the most important beauty staples among celebrities, makeup artists, and beauty editors. It makes you look more alive and healthier than that fifth cup of coffee ever will. Simply put, blush does a lot without ever doing too much. 

    As you may already know (or soon will), blush is easy to become rather dependent on, and since you’ll likely find yourself reaching for your favorite formula daily, we did you and your bank account a favor by sharing 10 of the most beloved blush formulas (if your budget so allows) in addition to the 10 drugstore dupes bearing an uncanny resemblance in terms of ingredients, wear, and finish. Ahead are 10 of the best drugstore blushes your face will thank you for.

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    Erin Jahns

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  • These Bronzers Are $11 and Under in Case You Haven’t Seen the Sun in a Second

    These Bronzers Are $11 and Under in Case You Haven’t Seen the Sun in a Second

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    One wouldn’t necessarily think finding a great bronzer would be all that difficult. But, when it comes to finding a formula that doesn’t leave you overly dry, overly shimmery, overly ashy, or—the horror—overly, orange, the task gets frustrating fast. Oh, and don’t think for a second that simply spending more money on a bronzer will automatically assure your safety from any of the above symptoms. Some of the most well-known bronzers have left us looking like disco balls or pint-sized extras in Charlie and the Chocolate Factory. (Not, precisely, the vibe we’re going for.) In fact, some of the best formulas we’ve tried during our beauty editor careers cost less than your average latte in Los Angeles, and if the hoards of stellar reviews amount to anything, beauty shoppers everywhere seem to agree.

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    Erin Jahns

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  • I Found a $9 Dupe for the Viral Dior Lip Glow Oil (You’re Welcome)

    I Found a $9 Dupe for the Viral Dior Lip Glow Oil (You’re Welcome)

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    Here it is—the $9 lip oil I found to be a good dupe for luxury versions. Each of these lip oils is made with plum oil to moisturize the lips, apricot oil to soften and smooth, and pomegranate extract to protect with antioxidants. Together, these hero ingredients create a formula with zero thickness or stickiness. Instead, it feels silky and slippery, like any good lip oil should. Not only that, but it deposits just the right amount of shine and sheer color. The result is a plump and juicy-looking pout. 

    The first shade, Pink Rosé, is a true rosy pink color. It looks like it would deposit a lot of pigment when in the tube, but once it’s on the lips, you only see a sheer wash of color, which is just what I like. I think it’s a good match for the classic Dior Lip Glow Oil in Pink. 

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    Kaitlyn McLintock

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  • This $16 MUA-Favorite, Cult-Classic Bronzer Is the Secret to Sofia Richie’s Glow

    This $16 MUA-Favorite, Cult-Classic Bronzer Is the Secret to Sofia Richie’s Glow

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    There’s no denying it: Sofia Richie has absolutely bewitched the world. From her ethereal wedding in the South of France to her quiet luxury–inspired wardrobe, she’s essentially the star of everyone’s summer mood board right now. 

    As an avid beauty lover, I personally can’t get enough of the slew of “get ready with me” videos that she’s posted to her newly minted TikTok account. The videos she posts of herself doing her makeup are extremely satisfying and even, at times, oddly relatable—she uses her fingers! Perhaps the best part, however, of Richie’s GRWM glam moments is her loyalty to specific products. Richie has clearly found the makeup that works for her, and she sticks to her favorite products. 

    While her makeup routine is full of products from high-end brands like Dior and Chanel, there’s one product she reaches for that’s been a drugstore staple for years. In one TikTok video, Richie even calls it her “secret fave” before brushing it into the hollows of her cheeks, on the top of her forehead, and along her jawline. The product in question? Physicians Formula Murumuru Butter Bronzer. 

    This bronzer might be a powder, but it still looks like a second layer of skin once it’s applied. That’s because it’s infused with a luxe blend of murumuru, cupuaçu, and tucuma butters, all of which are packed with fatty acids and provitamins that help moisturize and nourish your skin. It blends seamlessly into skin and has a subtle shimmer, which assists Richie in getting the most celestial glow. 

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    Katie Berohn

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  • Drugstore BB Creams That Will Trick Everyone Into Thinking You Have Perfect Skin

    Drugstore BB Creams That Will Trick Everyone Into Thinking You Have Perfect Skin

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    BB cream is one of those beauty items we didn’t even know we needed until a few years ago but now couldn’t live without. It’s the perfect middle ground between full-coverage foundation and ultra-sheer tinted moisturizer. It’s also a must-have if your makeup mood changes with the wind the way ours often does.

    While there are tons of iconic BB cream formulas on the market from more high-end brands, we’ve learned that some amazing options are available at the drugstore. We have to admit that some of those drugstore mainstays are seriously lacking in the shade-range department, but that being said, there are still some solid selects for those who want to save their coins while pursuing a natural-looking glow. 

    Ahead, check out the 12 best drugstore BB creams for every skin concern that will save your complexion with a quick swipe.

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    Courtney Higgs

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  • This $10 Gem Simultaneously Hydrates, Protects, and Evens Out Your Complexion

    This $10 Gem Simultaneously Hydrates, Protects, and Evens Out Your Complexion

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    To me, CC cream is one of those makeup products that just slip through the cracks. Most of the time, I throw on a good primer as a base and tend to just go straight for the foundation (or trusty skin tint). But maybe it’s time to rethink that strategy. CC cream can act as an important extra complexion enhancer if you struggle with redness, uneven skin tone, or just dullness in general. It’s the secret to any radiant makeup look that many of us have been sleeping on, and of all places, the drugstore seems to be the place to look if we want to get in on the action without spending a pretty penny.

    Although it is a great step to add, finding the right one for your specific skin type can be a bit daunting without a little help. To save you some time (and dollars), I’ve rounded up the best drugstore CC creams for each skin type. I will note, however, that shade ranges for CC creams still appear to be quite limited—sigh. That being said, there are still also some great options for Black and Brown skin tones included below. Enjoy!

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    Shawna Hudson

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  • FYI: You Shouldn’t Spend More Than $18 on This Popular Beauty Product

    FYI: You Shouldn’t Spend More Than $18 on This Popular Beauty Product

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    I’ll be honest, it literally took me a hot, very melty second to officially board the setting-spray bandwagon, but after hearing the advice of more beauty editors and makeup artists than I could possibly ignore, I handed over my ticket of skepticism, hopped aboard, and have been an honorary rider ever since. That said, although being a diligent spritzer over the years has done wonders for my makeup application in terms of both finish and stamina, it’s completely depleted my bank account. Not many budgets can withstand that kind of consistent $30 or $40 financial carnage, and instead, I was left scouting the aisles of the drugstores for the best, less bruise-inducing setting spray formulas. And I was pleasantly surprised by what I found.

    There are plenty of cult-loved, iconic setting sprays out there which I’ll never tell you not to buy (they’re fantastic, after all), but as my product sleuthing below will support, there are just as many affordable alternatives with lots of the same ingredients and formulaic perks. Luscious botanicals! Alcohol-free! Twelve-hour wear! I found eight dupe-worthy all-stars that I support just as much as their pricier counterparts. Keep scrolling—you need not crack your face or budget. 

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    Erin Jahns

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  • 7 Iconic Eyeliners and the 7 Affordable Dupes You’ll Love Even More

    7 Iconic Eyeliners and the 7 Affordable Dupes You’ll Love Even More

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    Eyeliners fall into that annoying category of beauty products that seem like they should only cost $5 but typically manage to run us upward of $15, $20, even $30. Uh, not cool! Previously, we’ve grinned, purchased, and born it, but what if we were to tell you this little place called the drugstore plays home to formulas that are identical to, if not better than, some of the best eyeliners in the business? 

    Now, we love our Stilas, Laura Merciers, Bobbi Brows, and Kat Von Ds just as much as anyone, but when you have bills to pay, Postmates to order, and highly salted overpriced margaritas to sip, your enthusiasm for extremely expensive eyeliners starts to wane. Thus, in the spirit of saving money without sacrificing our perfectly eyelined prerogative, we set out to find the seven best dupes to match the seven best eyeliners. Ahead, the crème de la crème of drugstore pencils, pots, felt tips, and, yes, even rollerballs, that give cult-status eyeliners a serious run for their money performance-wise and completely whip their bums price-wise. Keep scrolling! 

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    Erin Jahns

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  • The Ultimate Guide To Drugstore Skincare And Makeup

    The Ultimate Guide To Drugstore Skincare And Makeup

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    I will admit it – I get most of my makeup from Sephora and have spent well over $100 for three products in a small black and white striped bag. That’s not to say I’m happy about it.

    I just moved into a new apartment, which means I need to budget. I can no longer afford the Sephora routine in which I repurchase the Kosas concealer every few months.

    @lolar0s3 I’m not the best at swatching, I apologize lmao! 😅 #makeup#affordablemakeup#makeupfavorites#holygrailmakeup#drugstoremakeup♬ chun swae – EX7STENCE™

    It’s easy to find influencers who plug Sephora’s newest releases, but have you ever noticed that every TikTok makeup routine costs $300 for a full face?

    Knowing I need to budget and that I can’t afford the TikTok routines, I’ve gone back to my humble beginnings of drugstore makeup. From products that I’ve loved for years to TikTok’s DS recs, here are full skincare and makeup routines with prodcuts all from the drugstore.

    @rachellldaguanno Coming from a luxury makeup gal… these drugstore products are a MUST! #drugstoremakeup#drugstorebeauty#favedrugstoremakeup#favedrugstorebeautyfinds#cheapmakeup#drugstoredupe#musthavedrugstore#fullfacedrugstorebrands♬ original sound – Rach D’Aguanno

    Your Drugstore Skincare Routine:

    Cleanser:La Roche-Posay Hydrating Gentle Cleanser

    La Roche-Posay is my favorite drugstore skincare brand. Each product has effective results at my ideal price range. This cleanser is ultra-hydrating for the winter so you can keep that skin barrier strong and healthy.

    BHA Toner: Peach Slices Acne Exfoliating Toner

    I’m a fan of Paula’s Choice BHA/AHA Exfoliant, but $34 may be a bit much. Peach Slices makes the perfect dupe that works just as well to clear your pores.

    Serums:

    I believe that every person should have a few serums in their skincare routine. A hyaluronic acid helps with hydration, while niacinamide brightens your complexion. Then, salicylic acid for breakouts and retinol a few nights a week wil work to prevent signs of aging.

    Moisturizer:La Roche-Posay Cicaplast

    This balm/moisturizer changed my life. It saves my dry, flaky skin and can even be used on dry areas like elbows, cuticles, and hands.

    Night Cream: CeraVe Skin Renewing Night Cream

    CeraVe is another great drugstore skincare brand that you can’t really go wrong with. This night cream targets dryness and aging, and I’ve used it forever and it gives me glowing skin by the AM.

    @dianamelstrad#stitch with @alixearle #greenscreen All of Alix’s most used products to recreate for your very own night at UMiami #BetheReasonVisa#IntuitTouchdownDance#AEHolidayCard#alixearle#alixearlegrwm#costofbeauty#priceofmakeup#grwm♬ original sound – diana🪩

    Your Drugstore Makeup Routine:

    Primer:Revolution Beauty Blur Stick +

    I swear by this primer. It’s formula is infused with vitamins and makes your foundation look flawless. I haven’t found anything quite like it.

    Foundation: wet ‘n wild Dewy Photo Focus Foundation

    This foundation is comparable to the NARS Light Reflecting or Charlotte Tilbury’s Beautiful Skin. It provides full coverage, a next-level glow, and looks expensive – but it’s $5.

    Concealer:L.A. Girl HD Pro Concealer

    TikTok’s current princess, Alix Earle, has been an advocate for this $5 concealer, so we have to trust it. It covers up dark circles and blemishes without caking or drying out. Did I mention it was $5?

    Blush: Milani Baked Blush

    Makeup’s hottest must-have is blush. This Milani one is highly pigmented and has a little glow to it. It’ll last forever on your face and in your makeup drawer.

    Bronzer: wet ‘n wild Megaglow Contour

    A contour stick that isn’t messy and sculpts your face? Sign me up. It’s easy to use, so beginners and makeup gurus alike will love it.

    Highlight:e.l.f. cosmetics Baked Highlighter

    This highlighter packs a punch. You can never go wrong with e.l.f. products, but this highlight is my favorite.

    Setting Spray:NYX Cosmetics Matte Finish Setting Spray

    One of the most popular setting sprays on the drugstore market, you probably recognize the NYX Matte Finish. It glues your makeup to your skin for the night, which is all you can really ask for.

    Setting Powder: Maybelline Fit Me Loose Setting Powder

    The Maybelline Fit Me collection is a 10/10 across the board. The concealer, foundation, and setting powder will give you a flawless base for under $30. Worth the money every time.

    Mascara:L’Oreal Telescopic Mascara

    I use this every. single. day. I swear by L’Oreal Telescopic and I will forever get compliments on my lashes when wear it. If you buy one product from this list, make it this one.

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    Jai Phillips

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  • Makeup Artists Love to Use These Inexpensive Foundations on Mature Skin

    Makeup Artists Love to Use These Inexpensive Foundations on Mature Skin

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    There are plenty of expensive foundations that have earned cult followings among editors, celebrities, and makeup artists alike, but I’d like to clear the air and say there are certain inexpensive formulas that are just as fabulous—especially when it comes to addressing the different concerns associate with mature skin, in particular. (Think sunspots and hyperpigmention, wrinkles and fine lines, dullness, etc.) To prove my point, I asked a handful of the industry’s best makeup artists to share which drugstore foundations, in particular, they especially love and recommend for mature skin. Curious to see their affordable choices? Keep scrolling! 

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    Erin Jahns

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  • 9 Tinted-Moisturizer Dupes With Better Reviews Than Their Expensive Counterparts

    9 Tinted-Moisturizer Dupes With Better Reviews Than Their Expensive Counterparts

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    Tinted moisturizers, BB creams, CC creams… Call them what you like, but they’re (typically) pretty interchangeable in terms of formula and are a great product alternative if you’re A) looking to give your skin a break from heavier foundations at the moment or B) just happen to prefer lighter, skincare-enhanced formulas. Another perk? The drugstore is secretly overflowing with top-rated formulas that perform just as (or sometimes better!) than some of the pricey, wider-known formulas.

    We’re all about getting the most bang for your buck without having to sacrifice the finish, durability, or end result of our makeup application. So we took to beauty retailers like Amazon and Ulta, which feature a wide range of both high-end makeup brands and more affordable drugstore labels. Then, we searched for the top-rated, drugstore-priced tinted moisturizer formulas that had similar (if not nearly identical) ingredient recipes as more expensive names. Spoiler: We found quite a few! Below, we’re sharing nine of the best drugstore tinted moisturizers to try if you’re looking for an expensive-looking finish sans sticker shock. Keep scrolling! 

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    Erin Jahns

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