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Tag: Drugstore Beauty

  • This Key Hair Staple Is a Must for Keeping Your Curls Juicy AF

    This Key Hair Staple Is a Must for Keeping Your Curls Juicy AF

    According to veteran celebrity hairstylist and Flawless by Gabrielle Union co-founder Larry Sims, deep conditioning offers a more intense treatment than a typical conditioner since its designed to rebuild and strengthen brittle hair that heat, chemicals, or stressors have damaged. This is especially crucial for individuals with curly hair, as its crucial to incorporate deep conditioning into wash day routines to deliver nourishment and preserve the integrity of their curls. 

    “Like all hair products, deep conditioners are best selected to target the specific needs of your hair type,” Sims begins. “Curly hair types thrive when ultra-moisturizing and protein-rich deep conditioners like the Flawless Repairing Deep Conditioning Masque are used within a wash day regimen.” This particular product stands out to him due to the formula’s combination of biotin, creatine, and rice oil complex that works to repair any existing damage while delivering hydration and the reduction of frizz.

    When looking for a deep conditioner that would work best for curly hair patterns keep an eye out for ingredients like argan oil, coconut oil, and shea butter and avoid any containing alcohol or sulfates; as they’ll dry out your strands. Incorporating a deep conditioner in your wash day routine is quick, easy, and effective. “After using your favorite shampoo, apply your deep conditioner to damp hair. Make sure the product is fully saturated on your hair, leaving no curl behind,” says Sims. “Massage the deep conditioner into hair from root to ends using fingers, or consider using a wide-tooth comb or brush to ensure each strand is coated.”

    For a quick shower routine, Sims recommends leaving the deep conditioner in the hair for 5 to 10 minutes or, for a more intense process, cover hair with a shower cap and sitting under a hooded dryer for extra saturation and nourishment to the curls. Next, rinse with cool water to seal in moisture before applying the next step in your styling routine. 

    Below, take a look at our picks for the best deep conditioners on the market based on our testing and thousands of glowing reviews across Sephora, Ulta, Dermstore, and more.

    Maya Thomas

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  • 15 Drugstore Foundations Makeup Artists and Beauty Editors Obsess Over

    15 Drugstore Foundations Makeup Artists and Beauty Editors Obsess Over

    We believe in being 100% transparent here at WWW Beauty, and we’d be lying if we said we don’t have exceedingly high expectations when it comes to a face-perfecting foundation formula. As makeup artists can attest, foundation is one makeup category worth splurging on because you often get what you pay for regarding finish, naturalness, and longevity in the best foundations. Since we greet the world with the skin on our face, we always want our complexion to live up to its full potential, and, simply put, we have zilch time for unflattering shades or difficult application.

    That said, there is a select—let us emphasize—a very select group of drugstore foundations both celebrity makeup artists and product-jaded beauty editors stand by—formulas so good we actually apply them on the regular and keep stocked next to our bottles that are three, sometimes five, times the price. Curious to know which affordable drugstore foundations actually stand up to our super-high standards? Keep scrolling. Ahead, we’re naming 15 of the best drugstore formulas you should most definitely swipe next time you’re at CVS, Rite Aid, or wherever you make your tampon, deodorant, and Trident Layers runs.

    Erin Jahns

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  • 15 Drugstore Highlighters That Fake the Look of a $5000 Luxury Vacation

    15 Drugstore Highlighters That Fake the Look of a $5000 Luxury Vacation

    No matter how much we wish we could hop on a plane and fly somewhere warm and sunny each time we feel a little lackluster, that’s simply not the case. We have to deal with it ourselves. That means engaging in some rest, relaxation, and self-care… and stocking up on highlighter.

    That last part might sound strange, but hear us out. Whenever we feel tired or burnt out, our skin is usually the first to show it. Since we don’t want to look the part, we reach for highlighter to give us that well-rested, post-vacation glow we wish we had. In some ironic psychological play, it actually makes us feel better. Maybe there’s some truth behind that old adage “look good, feel good.” 

    Regardless, using highlighter is an underrated way to make your skin look glowy and sun-kissed. If you use the right ones, you might make people think you just returned from a two-week vacation. Maybe you spent it sipping limoncello on the Amalfi Coast while the sun warmed your shoulders. Maybe you stayed in a private villa in Majorca drinking cocktails and eating fresh fish. Take your pick. Ahead, see the 15 best drugstore highlighters. They’re all $20 and under, so they cost a whole lot less than a luxury vacation. 

    Kaitlyn McLintock

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  • These 14 Bronzers Fake a Post-Vacation Glow for $13 or Less

    These 14 Bronzers Fake a Post-Vacation Glow for $13 or Less

    One wouldn’t necessarily think finding a great bronzer would be all that difficult, but when it comes to finding a formula that doesn’t leave you overly dry, overly shimmery, or orange (the horror!), the task gets frustrating. Oh, and don’t think for a second that spending more money on a bronzer will automatically assure your safety from any of the above…In fact, some of the most well-known bronzers have left us looking like disco balls or like we applied too much cheap self-tanner. That’s not exactly the vibe we’re going for.

    When it comes down to it, some of the best formulas we’ve tried during our beauty editor careers cost less than your average latte in Los Angeles, and if the hoards of stellar reviews amount to anything, beauty shoppers everywhere seem to agree.

    Since we’ve swiped plenty of dupes, duds, and downright scary formulas over the years, we have a pretty good bearing on what to shop and what to avoid when searching for the best drugstore bronzers. Below, we’re sharing 14 of our favorites that also happen to have amazingly robust reviews. Looking to fake the look of a Hawaiian vacation for $13 or less? Keep scrolling! Your ultimate drugstore bronzer awaits.

    Erin Jahns

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  • Kim Kardashian Wore Essie Nail Polish on the Red Carpet—Here’s The $13 Shade

    Kim Kardashian Wore Essie Nail Polish on the Red Carpet—Here’s The $13 Shade


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    Getty Images

    It’s not often you hear “Kardashian” and “drugstore” uttered in the same breath. In recent memory, the only occurrence we can think of is when Kendall Jenner wore a full face of drugstore beauty products to the Met Gala, but technically speaking, she’s a Jenner, not a Kardashian. Regardless, the point is that we don’t hear a lot about the famous family’s budget-friendly beauty faves (if they have any). 

    That’s why it was so refreshing to learn that Kim Kardashian counted on the iconic drugstore nail polish brand, Essie, for her latest manicure. Last night, she attended the Baby2Baby Gala in Los Angeles with long, square-tipped nails that were painted a stunning milky nude color. Keep scrolling to see the exact $13 shade that her nail artist, Brittney Boyce, used to create it. 

    Kaitlyn McLintock

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  • I Just Tried This Under-Hyped Drugstore Skincare Brand, and OMG I Am *Impressed*

    I Just Tried This Under-Hyped Drugstore Skincare Brand, and OMG I Am *Impressed*

    We’re big fans of drugstore beauty here at Who What Wear. Although I don’t usually use drugstore items in my daily skincare routine, I do have a few bodycare and makeup favorites I discovered at my local CVS back in the day that I still use to this day. Dove bodywash? Check! Bioderma micellar water? Double check!

    Moral of the story is never underestimate the power of a good drugstore item. Once you find one you love, the commitment can be lifelong. Like I said above, I normally wouldn’t wax poetic specifically about drugstore skincare, because in the past, I just hadn’t found anything in that price range that worked wonders for my skin—that is, until now. I recently gave a few items from Timeless Skin Care a spin, and I was immediately wowed. First, I couldn’t believe the price points—each item is so effective yet everything is under the $35 mark. Yep, you read that right! Finally, high-quality skincare that doesn’t cost a fortune! If you’re curious about this unicorn of a line and want to read a few of my thoughts on it, scroll below.

    Shawna Hudson

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  • People With Amazing Brows Say These Low-Cost Pencils Eclipse Expensive Ones

    People With Amazing Brows Say These Low-Cost Pencils Eclipse Expensive Ones

    Like any other makeup product, the formulas in eyebrow pencils can make or break any makeup look (yes, even when it’s done by a pro with extensive knowledge). In addition to an affordable price point, shoppers should be on the lookout for eyebrow pencils with creamy, hydrating formulas that, when applied to the skin, glide effortlessly over it without tugging the surface. Most of the options you’ll see below are dual-ended, multifunctional products with a fine pencil tip on one side and a spoolie on the other to shape and further define your brows.

    I generally prefer eyebrow pencils that are mechanical, allowing me to conserve product where I can and store it however I see fit. Take notice of the shape of the tip: Is it a triangle, slightly slanted to one side, or defined and small? An eyebrow pencil’s tip contributes to the definition of the brow, creating precise lines and coating the hairs with product for added pigment.

    When it comes to application, using your pinky for stabilization and letting your applicator glide smoothly and steadily across the skin helps avoid shaky application or rogue marks from the pencil. Try starting off by making light-handed strokes in the direction of your natural hair growth, darkening only as needed to get that natural-looking finish.

    Now that you have a running start, check out a few of my favorite drugstore eyebrow pencils below!

    Maya Thomas

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  • If You Took Me to CVS, I Would 100% Walk Out With These 16 On-Sale Gems

    If You Took Me to CVS, I Would 100% Walk Out With These 16 On-Sale Gems

    Hear me out for a second: I love trying out the latest makeup looks and beauty trends, but since I live in an extremely expensive city, my budget is quite limited. If you can relate, I highly suggest running to your local CVS ASAP—it’s having a major sale that every beauty lover needs to know about. Here’s the gist: Now through September 16, countless ride-or-die drugstore brands including Revlon, E.l.f. Cosmetics, Milani, Kitsch, and more are discounted during CVS’s Epic Beauty Sale. As if you need another reason to participate, you could earn over $100 in ExtraBucks Rewards for shopping the sale (on top of your savings). If you’re not sure where to start, let’s pretend we’re walking through CVS together. Keep scrolling for my breakdown of four beauty trends and a list of gems I’m picking up to achieve each look.

    Emma Walsh

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  • These Under-$12 Lip Glosses Give High-End Ones a Run for Their Money

    These Under-$12 Lip Glosses Give High-End Ones a Run for Their Money

    If you asked me whether I prefer a lipstick or a gloss, I’d pick a gloss any day. I’m honestly glad they’ve made a comeback the past few years because, to me, they’re so much easier to work with than a bolder-hued lip stain. Don’t get me wrong, there’s definitely a time and place for a strong matte shade or a deep, lustrous red, but gloss just feels right for an everyday look. It adds a bit of plumpness to the lips, never dries you out, and adds just the right amount of color without looking like you tried too hard.

    I’m going to let you in on a little secret, though, that many people don’t know. The best lip glosses can actually be found at—you guessed it—the drugstore! Trust me, you won’t want to sleep on these gorgeous options. IMHO, they rival a few of my favorite high-end formulas while costing a fraction of the price. For all my favorites, keep reading. Plenty of great options ahead.

    Shawna Hudson

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  • Believe It or Not, Celebrity Makeup Artists Love These Drugstore Setting Powders

    Believe It or Not, Celebrity Makeup Artists Love These Drugstore Setting Powders

    Shopping for an effective setting powder may seem straightforward and painless, but it is often tricky. It begins with choosing between loose or pressed formulas, which, while virtually the same, work differently and lead to various results depending on the application tool you choose. Next comes the shade selection to avoid being stuck with a product that may read too cool or warm or result in a flashback that will leave you looking beyond ghostly in pictures.

    When it comes to picking out your setting powder from thousands of drugstore brands, knowing which ones have continued to live up to and exceed customer expectations can be helpful (especially when glowing reviews come from someone who’s based their career around creating stunning makeup looks for some of the world’s most recognizable names).

    That’s where celebrity makeup artist Vincent Oquendo comes into play. He’s worked with everyone from Netflix’s hit series Wednesday star Jenna Ortega to Oppenheimer’s Florence Pugh. If you’re ready to begin your journey through the world of setting powders from one of Hollywood’s biggest makeup artists, we recommend you keep scrolling. Bon voyage!

    Maya Thomas

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  • These Are the 14 Best Body Lotions to Ever Exist—Period

    These Are the 14 Best Body Lotions to Ever Exist—Period

    As a skincare-obsessed beauty editor, I do everything in my power to care for the skin below my neck as well as I care for the skin above it. After all, skincare is a comprehensive term, and it doesn’t just mean caring for the skin on your face. I had to learn this the hard way. For years, I was lackadaisical when it came to body care. Sure, if I was spending all day at the beach, I would apply sunscreen, and if my skin was visibly dry and flaking, I would apply body lotion, but that was about it. Now that I’m seeing sun damage and fine lines and wrinkles appear on my chest, arms, and legs, I’m taking it more seriously. 

    And by ‘taking it more seriously,’ I mean using effective body lotions with active ingredients that are targeted towards specific skin concerns (say that five times fast). If I need a brightening body lotion, I’ve got one. If I need a firming body lotion, I have one of those too. What about a retinol or SPF-infused formula? Yep, I have them both in my bathroom cabinet. It took trial and error—and product recommendations sourced from other beauty editors and the internet—but I’m convinced that I’ve found the best body lotions that money can buy. Ahead, see them all.

    Kaitlyn McLintock

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  • Dermatologists Swear This $10 Exfoliator Is the Secret to Glowing Skin

    Dermatologists Swear This $10 Exfoliator Is the Secret to Glowing Skin

    The exfoliant you use should be tailored to your skin type. Nazarian says oily or combination skin types can better tolerate physical exfoliants. “Delicate skin or people with other underlying skin conditions such as acne or rosacea tend to do better with chemical exfoliants,” she says. That being said, you can certainly find versions of either that are good for your skin no matter who you are.”

    Nazarian also recommends looking for an exfoliant with hydrating ingredients that can help offset any potential irritation from exfoliating. “Another important consideration is the depth of skin you’ll be removing when choosing your chemical exfoliants. Different ingredients can remove varying levels of skin. The ones that are most superficial (such as mandelic) are the most gentle. The deeper you exfoliate, such as with glycolic acid, the more aggressive the chemical peel.” 

    Be wary of over-exfoliating, too. According to Nazarian, too much exfoliation will leave your skin red, tender, and hyper-sensitive. However, your skin can become lackluster, rough, and dull if you don’t do it enough. “If you remove the skin faster than it has time to accumulate and ‘over-exfoliate,’ it’ll be very raw and sensitive,” she explains. “Take it slow and remember to use sunscreen often—the removal of the top layers of cells leaves you more sensitive to sunlight, radiation, and burns.”

    Shawna Hudson

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  • Behold: The Under-$20 Primers Makeup Artists and Editors Love

    Behold: The Under-$20 Primers Makeup Artists and Editors Love

    The best primers will always help create a base for your foundation to grip onto and will help it stay in place all day. You’ll want to choose a primer based on your skin type. If you have oily skin, you may want to look for a formula that mattifies and controls shine. Those with acne-prone skin might benefit from a primer that includes acne-fighting ingredients like salicylic acid, but most importantly, your primer should be noncomedogenic, meaning it won’t clog your pores. You can check any formula for pore-clogging ingredients using Acne Clinic NYC’s ingredient checker. I should note that one or two ingredients labeled comedogenic in a formula won’t automatically clog your pores (as celebrity esthetician Renée Rouleau has pointed out, it’s all about the water-to-oil ratio), but it’s a great tool to use that will help you become more aware of what’s in your products and can help you identify any potential triggers.

    Dry or mature skin types will want to look for primers with hydrating ingredients like hyaluronic acid, squalane, and glycerin. These super hydrators are honestly great for most skin types since they’re noncomedogenic and won’t irritate sensitive skin. I have sensitive, acne-prone skin myself, and I’ve found that primers with these hydrating ingredients, along with a noncomedogenic formula, work best for me. For makeup-artist recommendations and a few of my own favorite drugstore formulas, keep scrolling.

    Shawna Hudson

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  • The Secret Drugstore Blushes That Rival 10 High-End Favorites

    The Secret Drugstore Blushes That Rival 10 High-End Favorites

    Blush is a beauty product that is looked over far too often. It’s an essential step in a makeup routine that is subtle with promising results. Of course, bronzers and contour powders are great for an instantaneous St. Tropez moment, and highlighters can make us look and feel like a radiant orb when our lack of sleep makes us feel anything but. But what happens when you want to look a little more effortless? There’s nothing like a quick hit of blush to liven up our complexion in a time of need or when we’re aiming for a natural beauty look. 

    Blush’s transformative powers make it easy to understand why it’s one of the most important beauty staples among celebrities, makeup artists, and beauty editors. It makes you look more alive and healthier than that fifth cup of coffee ever will. Simply put, blush does a lot without ever doing too much. 

    As you may already know (or soon will), blush is easy to become rather dependent on, and since you’ll likely find yourself reaching for your favorite formula daily, we did you and your bank account a favor by sharing 10 of the most beloved blush formulas (if your budget so allows) in addition to the 10 drugstore dupes bearing an uncanny resemblance in terms of ingredients, wear, and finish. Ahead are 10 of the best drugstore blushes your face will thank you for.

    Erin Jahns

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  • These Bronzers Are $11 and Under in Case You Haven’t Seen the Sun in a Second

    These Bronzers Are $11 and Under in Case You Haven’t Seen the Sun in a Second

    One wouldn’t necessarily think finding a great bronzer would be all that difficult. But, when it comes to finding a formula that doesn’t leave you overly dry, overly shimmery, overly ashy, or—the horror—overly, orange, the task gets frustrating fast. Oh, and don’t think for a second that simply spending more money on a bronzer will automatically assure your safety from any of the above symptoms. Some of the most well-known bronzers have left us looking like disco balls or pint-sized extras in Charlie and the Chocolate Factory. (Not, precisely, the vibe we’re going for.) In fact, some of the best formulas we’ve tried during our beauty editor careers cost less than your average latte in Los Angeles, and if the hoards of stellar reviews amount to anything, beauty shoppers everywhere seem to agree.

    Erin Jahns

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  • This $8 Product Is the 3-Second Key to Damage-Proof Skin

    This $8 Product Is the 3-Second Key to Damage-Proof Skin

    Did you know different sunscreens can address different skin concerns when used correctly? That’s right, I’m talking mineral and chemical sunscreen, both of which come in easy-to-apply sunscreen stick form. According to Goldfaden, mineral sunscreens contain physical blocking ingredients such as zinc or titanium oxide, which sit on the skin’s surface to build a protective barrier from harmful UV and UVB rays. They work immediately upon application and are ideal for individuals with skin sensitivity. Chemical sunscreens, on the other hand, may prove to be more irritating for some skin types but contain an effective medley of ingredients that absorb the rays.

    One of the other biggest differences between the two can be found in the contact or lack thereof between the skin and the sunscreen of your choice. While chemical sunscreens use ingredients to absorb UV rays, they also allow for those same rays to touch and reach the skin. “These ingredients absorb the harmful UV rays but have been shown to be reproductive disruptors in some studies,” says Goldfaden. Mineral sunscreens contain non-toxic ingredients that physically block and deflect.

    In Goldfaden’s opinion, mineral sunscreens have been proven to be more effective than their counterparts. His favorite is Mini Bloom’s Sunny Stick, an SPF 30 Mineral Sunscreen. With this in mind, I’ve gathered 17 of the best sunscreen sticks according to thousands of reviews. Believe me: They’re so good you’ll want to try a few of these out yourself.

    Maya Thomas

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  • I’ve Self-Tanned Since Middle School, and I Swear By These 8 Drugstore Formulas

    I’ve Self-Tanned Since Middle School, and I Swear By These 8 Drugstore Formulas

    These days, I generally skip self-tanner and spray tans. That said, I still consider myself a connoisseur in the art of self-tanning and all the offerings on the market. No joke, I have an entire cupboard at home brimming with mousses, lotions, waters, sprays, powders, and every other self-tanning innovation you can think of. Something that may surprise you? Some of my favorite formulas can be found at the drugstore.

    Even though I love pricier picks from Isle of Paradise, St. Tropez, James Read, and Bali Body, I still have love for Jergens, L’Oréal, Sally Hansen, and other low- to mid-cost brands you can find on Amazon or at Walmart. Ahead, I’m sharing eight of the best drugstore self-tanners I personally use, have purchased in a pinch while traveling, and/or have recommended to friends when they don’t want to spend $50 on a bottled bronze. Keep scrolling! All my faves lie ahead.

    Erin Jahns

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  • I Found a $9 Dupe for the Viral Dior Lip Glow Oil (You’re Welcome)

    I Found a $9 Dupe for the Viral Dior Lip Glow Oil (You’re Welcome)

    Here it is—the $9 lip oil I found to be a good dupe for luxury versions. Each of these lip oils is made with plum oil to moisturize the lips, apricot oil to soften and smooth, and pomegranate extract to protect with antioxidants. Together, these hero ingredients create a formula with zero thickness or stickiness. Instead, it feels silky and slippery, like any good lip oil should. Not only that, but it deposits just the right amount of shine and sheer color. The result is a plump and juicy-looking pout. 

    The first shade, Pink Rosé, is a true rosy pink color. It looks like it would deposit a lot of pigment when in the tube, but once it’s on the lips, you only see a sheer wash of color, which is just what I like. I think it’s a good match for the classic Dior Lip Glow Oil in Pink. 

    Kaitlyn McLintock

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  • Kaia Gerber’s Makeup Artist Told Me The Secret Behind Camera-Ready Eye Makeup

    Kaia Gerber’s Makeup Artist Told Me The Secret Behind Camera-Ready Eye Makeup

    Celebrity and editorial makeup artist Lauren O’Leary, who has worked with a star-studded list of clientele, gave me the scoop on budget-friendly eye primers. “An eye primer is a product applied to the eyelid to help smooth and even out the lid for a more even, longer lasting eyeshadow application,” begins O’Leary. “It also helps shadow and eyeliner stay on longer without creasing or moving.” She recommends applying the product lightly and evenly with a brush or your finger on the eyelid and up to the brow bone. To avoid using too much primer, aim to use a small amount of product on the finger or a brush for smooth application then blend, blend, blend!

    When selecting an eye primer, O’Leary prefers versatile products that work for many skin tones, are illuminating, and blend easily. “I like the Maybelline Master Prime Eyeshadow Base. It works on many skin tones because it comes in 3 different shades, has a bit of a brightening iridescence to it and comes with a little wand in the cap to apply it with,” says O’Leary. NYX’s Proof It! Waterproof Eyeshadow Primer is also a favorite of hers due to its translucent finish and easy-to-use wand applicator. Because it’s waterproof, the product also allows for the smooth and seamless application of eyeshadow.

    Ready to discover your new favorite drugstore eye primer? Keep reading and get your wallet ready for a major makeup kit glow up.

    Bianca Lambert

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  • Versed Is Having a Major Sale: Snag This TikTok-Viral Headband (If You’re Lucky)

    Versed Is Having a Major Sale: Snag This TikTok-Viral Headband (If You’re Lucky)

    While I’ve never been shy about professing my love for the brand, it just announced a 3-day “birthday event” sale, so here I am talking about it once again. Here are all the details. Starting May 9, take 10% off site-wide. On May 10, receive a free To The Rescue Kit ($20) on all orders over $75. Then, on May 11, snag the brand’s iconic bubble headband…if you’re lucky, that is. They’re wildly popular on TikTok, so they’ll sell out fast. 

    Kaitlyn McLintock

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