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Tag: divide

  • Celebrating Hispanic Heritage Month: PepsiCo Foods North America and LNESC Partner to Bridge the Digital Literacy Divide

    Celebrating Hispanic Heritage Month: PepsiCo Foods North America and LNESC Partner to Bridge the Digital Literacy Divide

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    PLANO, Texas – PepsiCo Foods North America (PFNA) is proud to announce a $150,000 investment to enhance digital literacy training across the nation through its partnership with LULAC National Educational Service Centers (LNESC). This initiative comes as a critical response to a staggering statistic: 32 million Americans lack essential digital skills. [1]

    To address this gap, PFNA’s investment emphasizes the importance of fostering digital skills from an early age and across generations to unlock educational and economic opportunities, in line with its key business priorities. Since 2022, PepsiCo has donated over $500,000 to LNSEC’s Pathways to Uplift and Empower through Novel Technology and Education Services (P.U.E.N.T.E.S.) program, which provides vital training and educational support for families equipping them with the skills, resources, and tools needed to be successful in a digital environment.

    With PFNA’s support, the P.U.E.N.T.E.S. program has reached 450 participants across six U.S. cities, creating transformative learning environments that equip families with essential technology skills – including a San Antonio family whose six-year-old son is part of the bilingual program. Melody Urbina found it not only helped from an education standpoint, but it created new opportunities for her to bond with her son and strengthened the family’s connections with the school and their community.

    According to Urbina, The program is about more than just technology. We’ve created a strong network with other families. The program has facilitated communication across different cultures and generations, which is especially important in Hispanic communities.” Through the program, families participate in cohorts, encouraging intergenerational involvement and creating a safe space to learn valuable computer skills. Families gain familiarity with the digital tools needed to engage with and monitor their child’s academic progress, empowering them to practice new skills together at home.

    Alongside fostering a sense of community and belonging, the program is demonstrating measurable impact. Upon completion of the program, results show:

    • Over 90% of participants have increased confidence with technology.
    • Over 90% of participants feel comfortable using technology to learn new skills.
    • 92% of participants feel comfortable using an electronic device to perform basic computer functions (e.g., email, office applications, etc.).

    “As someone who immigrated to the U.S. from Venezuela, I am incredibly proud of our partnership with LNESC and our shared passion to create sustainable economic opportunities for underserved communities,” said Antonio Escalona, SVP, Emerging Business at PepsiCo Foods North America. “Putting people and their experiences at the forefront is essential to our business success. We take great pride in our efforts to enhance digital literacy, and we’re excited to continue supporting this impactful initiative.”

    This newfound digital literacy opens doors to economic opportunities and enables parents to interact effectively with school officials and other community stakeholders.

    Participants are granted access to the vast world of opportunity available through technology, bridging the digital divide and enriching lives in previously unattainable ways.

    “Continuing this partnership with PFNA means so much for our students and families,” said LNESC Executive Director Richard Roybal. “Hearing stories from participants of how they’ve benefitted from these resources is what it’s all about. Together, we’re making a transformative impact on so many families, and we’re excited for what’s to come.”

    To learn more about LNESC and the P.U.E.N.T.E.S. program, go to www.LNESC.org/programs/puentes

    About PepsiCo  
    PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s®, Doritos®, Cheetos®, Gatorade®, Pepsi-Cola®, Mountain Dew®, Quaker®, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

    Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

    About LNESC

    LULAC National Educational Service Centers, Inc. (LNESC) was established in 1973 by the League of United Latin American Citizens (LULAC) to provide educational programming to high-need students throughout the U.S. and Puerto Rico. Throughout 16 education and technology centers, LNESC has served over 621,000 students, sent 160,000 students on to college, and awarded nearly $31 million in scholarships. LNESC’s results are made possible by a network of dedicated field staff, top-notch teachers, over 90 school partners, and the support of LULAC – the nation’s largest membership-based Latino organization. LNESC works to change lives and build Latino communities, one student at a time.  www.LNESC.org


    [1] DigitalUS Coalition, 2020

    eSchool News Staff
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  • Meet the Winners—Prince William County Public Schools (PWCS) in Manassas, Virginia wins the 2024 Community Leadership Award for Digital Equity.

    Meet the Winners—Prince William County Public Schools (PWCS) in Manassas, Virginia wins the 2024 Community Leadership Award for Digital Equity.

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    The CoSN Community Leadership Award for Digital Equity recognizes a district that is working to address digital equity, narrow the Homework Gap and ensure that all students have the opportunity to achieve their full potential.

    “PWCS’ commitment to bridging the digital divide is unwavering, and receiving the Community Leadership Award for Digital Equity recognizes the collaborative efforts of our division and schools,” said Matt Guilfoyle, Chief Information Officer, PWCS. “We believe that equitable access to technology is essential, and it is our responsibility to empower our students to be digital citizens who use information technology to better themselves and the world around them.”

    PWCS uses and supports technology in innovative ways. Most importantly, each school has an instructional technology coach who offers professional development and assistance to teachers, supporting a culture of innovation. The rich data culture has positively affected attendance, student support and graduation rates.

    Kevin Hogan
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  • The looming threat that could worsen the digital divide

    The looming threat that could worsen the digital divide

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    Key points:

    In an era where technology plays a pivotal role in education, the expiration of the E-rate program’s Emergency Connectivity Fund (ECF) funding poses a significant threat to underserved schools and libraries. This funding, which was crucial in bridging the digital divide, now stands at a crossroads, potentially leaving many educational institutions grappling with outdated technology and hindering access to the digital resources necessary for effective learning.

    While the stakes are high and a potential crisis may be looming, there are several solutions to mitigate the impact on underserved areas as we transition to a post-ECF era.

    The role of ECF funding in schools and libraries

    For context, the E-rate program, established in 1996 as part of the Telecommunications Act, aimed to ensure affordable access to modern telecommunications and information services for schools and libraries. Over the years, the ECF component of E-rate emerged as a lifeline for schools and libraries, particularly in economically disadvantaged communities. This fund addressed the digital divide by providing financial support for broadband connectivity, Wi-Fi hotspots, and connected devices such as laptops and tablets.

    ECF funding has played a pivotal role in transforming underserved schools and libraries into tech-savvy hubs of learning. It enabled these institutions to acquire up-to-date technology, offering students and community members access to a wealth of information and educational resources. This funding helped level the playing field, especially during the COVID-19 pandemic, ensuring that students from all backgrounds had equal opportunities to excel when digital education was the only option to continue learning.

    The expiration threat

    Now, with the expiration of ECF funding, it brings with it myriad challenges, primarily centered around the potential exacerbation of the digital divide. Without continued financial support, schools and libraries may struggle to maintain or upgrade their technological infrastructure. This could result in a regression to outdated systems, hindering the ability of students and community members to engage in new and evolving educational needs.

    Concern also has been raised about the potential lack of access to technology becoming a far-reaching consequence for underserved communities. If educational opportunities become limited, students’ ability to develop essential digital skills necessary for success in the workforce may be hindered. Moreover, the potential digital divide is likely to extend beyond the classroom, affecting adults who rely on these institutions for access to online job searches, healthcare information, and government services. The long-lasting effects could perpetuate a cycle of poverty and limit the socio-economic growth of these communities.

    Solutions to bridge the gap

    To address the impending digital crisis, several solutions can be explored. Advocacy for the extension or renewal of ECF funding is a critical step. Policymakers must recognize the fundamental role that technology plays in education and prioritize continued support for underserved areas. Additionally, partnerships between private and public sectors can contribute to sustainable funding models that ensure ongoing access to technology for these institutions.

    Another innovative approach involves the recycling and upcycling of technology. Instead of disposing of outdated devices, schools and libraries can explore programs that refurbish and repurpose technology. Technology trade-in partners can be a valuable resource and help schools put funds back into budgets to cover the cost of new technology purchases. They are able to conduct a comprehensive assessment of a school’s device inventory, taking into account the age, condition, and compatibility with the latest software to give a clear understanding of the potential value if upcycled. That means devices that still have useful life are refurbished and put into the hands of individuals and organizations who might not otherwise be able to afford the technology.

    Sustainability also is an important consideration and technology trade-in partners can develop sustainable technology plans for schools and libraires. These plans help organizations determine the right devices to purchase, when to sell them at the optimal point in their useful life, and how to reinvest those funds into new technology. The right decisions at each step in the process can put significant money back into budgets and keep the best technology in the hands of schools and libraires. Ensuring that the digital divide is closed, and students continue to elevate their education.

    Additionally, these initiatives also can be designed to engage students, teaching them about the importance of sustainability while providing hands-on experience in refurbishing electronic devices.

    The expiration of ECF funding poses a substantial threat to the strides made in narrowing the digital divide in underserved schools and libraries. It is imperative that stakeholders recognize the vital role technology plays in education and community development. Advocacy for continued funding and utilizing technology trade-in partners are essential components of a comprehensive strategy to ensure that these institutions continue to thrive in the digital age. By addressing these potential challenges head-on, we can work toward a future where all students, regardless of their economic background, have equal access to technology and educational opportunities.

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    Diamond McKenna, Co-Founder, Diamond Assets

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