ReportWire

Tag: diversity

  • 3 Strategies for Creating Strong Hispanic Heritage Month Campaigns | Entrepreneur

    3 Strategies for Creating Strong Hispanic Heritage Month Campaigns | Entrepreneur

    [ad_1]

    Opinions expressed by Entrepreneur contributors are their own.

    Hispanic Heritage Month celebrates the Hispanic communities’ rich culture, history and contributions. In the business world, it is an opportunity for organizations to celebrate the Hispanic community by reaffirming their commitment to this group through strategic partnerships, charitable contributions and marketing campaigns.

    Here are three companies that got Hispanic Heritage Month right and some pointers you can take from them.

    Amazon

    Amazon’s 2022 campaign promoted Hispanic changemakers on its platform. Last year’s theme was Cultúra, and it repeatedly used the phrase, “without tú, there is no cultura.” In collaboration with Brazilian artist Mel Cerri, Amazon showcased Hispanic-themed illustrations and promoted various activities to honor the month. This included spotlighting Hispanic and Latino small businesses, promoting books by Hispanic authors, showcasing Hispanic creators in film and television, and highlighting Hispanic musicians and their impact on global music. In addition, Amazon also showcased Hispanic designers and retailers, celebrated the contributions of Hispanic professionals in technology through Amazon Web Services and integrated special features into Alexa for users to engage with.

    By incorporating established products and partnerships into cultural promotions, Amazon appeared genuine and like an ally. In addition, these tactics highlighted Amazon’s authentic relationships with its vendors, many of whom are prominent figures in the Hispanic community. When companies prioritize authenticity by promoting products and collaborations that have consistently been part of their organization, it appears less forced and inauthentic, and more natural and genuine.

    Related: 5 Ways Brands Can Celebrate Hispanic Heritage Month Using Social Media

    Verizon

    In their 2022 campaign celebrating Hispanic Heritage Month, Verizon showcased an approach rooted in authenticity, empowerment and social responsibility. By centering their narrative around the potential of Latinas in the corporate world, they emphasized the disparities in leadership roles. In addition, Christina Schelling, SVP of Talent & Diversity, shared her journey as a testament to the challenges and opportunities available.

    Yet, even as Verizon celebrated, they didn’t shy away from addressing pressing issues, showing immediate response to Hurricanes Ian and Fiona, which devastated Cuba, Puerto Rico, the Dominican Republic and parts of Florida. Their swift action, from financial contributions to providing telecom relief, accentuated their commitment to being more than just a service provider; they positioned themselves as an integral community partner.

    Verizon’s campaign stood out for many reasons, demonstrating elements from which other businesses can learn. Firstly, the campaign highlighted the significance of representative storytelling. With Latinas making up only a mere 1.6% of senior executive roles in major companies, Verizon used its platform to spotlight this disparity, allowing Schelling’s personal story to humanize the broader narrative. In addition, the campaign was responsive. When disaster struck in the form of Hurricanes Ian and Fiona, Verizon transitioned seamlessly from celebration to support, committing funds and services to affected areas.

    This adaptability highlights the importance of businesses being attuned to the dynamic realities of their target communities. Finally, Verizon served as a partner by offering free access to regional news channels and sharing stories of their employees affected by the hurricanes. These areas were critical to the campaign’s success and formed a blueprint for how businesses can celebrate diversity while standing with and supporting the community during tough times.

    Related: 4 Successful Ways Businesses Need to Adapt to a Growing Hispanic Demographic

    TikTok

    TikTok’s “De Nada America” campaign for Latinx Heritage Month showcased an outstanding understanding of niche marketing. The platform enhanced user engagement by integrating trending hashtags, in-app features, live events and collaborations with prominent Latinx creators and partners like Mitú. TikTok also introduced the Latinx Creatives Program and its partnerships with the Hispanic Heritage Foundation.

    The “De Nada America” campaign reinforced Latinx’s cultural contributions and narratives in an era where representation matters. TikTok celebrated diverse voices, broke down cultural stereotypes and misconceptions, and facilitated a more inclusive and understanding digital space. Additionally, by physically investing in the community’s growth and success through its $150,000 grant fund, #CreciendoconTikTok, TikTok demonstrated a commitment beyond mere tokenism.

    Related: 3 Strategic Pillars to Build Loyalty With a Hispanic Audience

    Lessons learned

    1. Community collaboration: Working with community members, artists and influencers ensures authenticity and resonance, as seen in Amazon’s campaign.

    2. Empowering voices: TikTok’s success in promoting Hispanic creators highlights the importance of giving underrepresented communities a platform in which they can share their voices.

    3. Investment in community development: Verizon’s community-driven approach shows that investment in community well-being can translate to brand loyalty and satisfaction.

    4. Authentic storytelling: TikTok’s campaign highlights the importance of humanizing a brand through genuine and heartfelt stories.

    Companies can better connect with the Hispanic community by focusing on the above areas. In addition, this targeted approach can naturally result in customer loyalty and retention.

    As the Hispanic population continues to grow, it’s imperative that businesses form genuine connections with this community. If brands do not have a specialized marketing plan to acquire the Hispanic consumer, they will miss an incredible opportunity to retain life-long customers and brand advocates. In addition, given that Hispanic buying power is expanding at rates comparable to established countries, it would be financially irresponsible not to allocate marketing resources to this market.

    [ad_2]

    Christine Alexis

    Source link

  • Companies Are Deprioritizing DEI. Why They Shouldn’t and How to Recommit. | Entrepreneur

    Companies Are Deprioritizing DEI. Why They Shouldn’t and How to Recommit. | Entrepreneur

    [ad_1]

    Opinions expressed by Entrepreneur contributors are their own.

    Just because the naysayers have been amplified doesn’t mean DEI (diversity, equity and inclusion) is dead or should be abandoned. In fact, now is the time to turn up the volume on what’s been going well in our DEI efforts.

    In 2022, 81% of companies polled reported that having DEI initiatives was beneficial to their organizations. The same survey showed 94% of the companies were investing more in mental health resources, 70% were improving equity in parental leave, and 48% had at least one employee resource group (ERG) often centered on racial, ethnic and gender minorities.

    How did all of the progress we made in 2022 become deprioritized in 2023? Shifting public opinion on DEI and a larger discussion on whether DEI is bringing people closer together or further apart. For DEI professionals, executives and everyone in between, consider recommitting to DEI and transforming the narrative from a story of division to a story of inclusion.

    If you or those in your business are losing stamina in your DEI efforts, here’s how to recommit to the work and continue making strides.

    Related: Supreme Court Rules Against Affirmative Action at Harvard and UNC

    Understand that DEI is not a trend

    After the murder of George Floyd in 2020, it seemed like the business world had a fire lit underneath it. The drive and energy to promote DEI at all levels of the organization was a priority that couldn’t wait. Now, the fire has fizzled and the commitment to equity in the workplace seems to have faded into a trend. If business owners have lost the fire for DEI that was ignited within them in 2020, it’s worth exploring why.

    In this work, there is no “season” for equity and inclusion. If we’re truly committed, we don’t fluctuate between wanting to improve diversity and belonging and taking a year off when it no longer feels relevant. Cultivating DEI is a long-game strategy that helps businesses navigate changes in their company culture and employee makeup — whether it’s a good or bad year. It takes consistent action even when no one else is watching.

    Let’s reignite that fire and bring DEI back onto the priority list.

    Dig deep into your DEI ‘why’

    Why did your company start working on DEI in the first place? Was it sparked by an individual or group needing more support or belonging? Were stakeholders interested in the company’s DEI efforts and seeking proof of action? Was the CEO of the company driving the changes in order to cultivate long-lasting diversity and inclusion in the workplace?

    It’s important to be mindful of your company’s original intent and rationale. Take stock of all the progress the company has made so far and where the next steps were heading. Re-engage with those who originally proposed DEI projects and initiatives, and start conversations about how those ideas can be reimagined or reignited.

    Discuss as a company how DEI can be revived in 2023 and beyond to set your company up for success. Don’t let progress sit in a drawer next to last year’s tax filings. Reignite the “why” and recommit to the journey of DEI — for those in the company who need it now and for those who have yet to arrive.

    Related: 4 Ways Inclusive Leaders Can Respond to the Weaponizing of DEI

    Get creative and dream bigger on your DEI initiatives

    While 2020 felt like DEI crisis mode, maybe 2023 and 2024 can inspire DEI initiatives that are forward-thinking and proactive. Innovation and creativity don’t happen in a vacuum. They require leaders and changemakers to listen to their staff and dedicate time to creating solutions.

    How can the to-do list of the past be reimagined for the future?

    What new initiatives can support a more diverse workforce and meet anticipated company needs?

    In economic terms, when there’s a financial downturn or a pressing revenue issue in the company, people roll up their sleeves and figure it out. Even if they have no idea what they’re doing, the commitment to move past barriers and find solutions drives them toward progress.

    Unfortunately, I don’t see the same commitment when it comes to DEI. Whenever there’s a crisis in the company — mass layoffs, financial decline, company culture change — executives and others put their heads down and get to work on solutions. So why not create that same level of urgency with DEI? Now is the time to do so.

    Related: Here’s How to Have the Most Powerful DEI Conversations

    DEI 2.0

    When companies have thrown in the towel and completely given up on their DEI initiatives after public support has softened, how do we reignite the fire to stay committed to DEI?

    Simple: We remember this is a marathon, not a sprint, and we get right back on track.

    We need to cultivate DEI 2.0. Initiatives and strategies that don’t simply react to issues as they occur but are proactively preventing DEI disasters in the future. Let’s think about how we can evolve the current state of the workplace and set the foundation for inclusion, diversity and belonging in the long run.

    For those restarting these conversations, my advice is to not be afraid to go there — to the heart of the DEI fatigue, to the waning of commitment to inclusion, and to the deprioritization of the work.

    Offer your time and energy to come up with creative solutions that will guide your organization into the future. Be the voice of change that those who have let go of DEI need to hear. With renewed focus and commitment, we can continue to advance DEI in the workplace — even when segments of society declare that it’s not a priority.

    [ad_2]

    Nika White

    Source link

  • We’re Not in a Recession — It’s All Hype. Here’s Why. | Entrepreneur

    We’re Not in a Recession — It’s All Hype. Here’s Why. | Entrepreneur

    [ad_1]

    Opinions expressed by Entrepreneur contributors are their own.

    The so-called post-Covid recession initially emerged as a global economic downturn following the widespread impact of the Covid-19 pandemic on businesses and economies. Characterized by widespread unemployment and reduced consumer spending, the “recession” dealt a severe blow to industries heavily reliant on human interaction.

    It is said that the “recession” prompted a shift in consumer behavior, with increased emphasis on ecommerce, remote work and digital services, accelerating the adoption of technological advancements.

    While some industries floundered, others experienced unexpected growth, such as pharmaceuticals, online entertainment and certain segments of the technology sector. As vaccination efforts progressed and the pandemic’s grip began to loosen, economies cautiously started to recover, but the long-term repercussions continued to shape policy decisions and economic strategies for years to come.

    The whole economic picture has made me wonder whether there has ever been a real recession.

    My stance on this: The great post-Covid recession wasn’t real. It was inflated and hyped by the media. Here is how it happened.

    Related: Our ‘Rolling Recession’ Is the Latest Economic Meme — But What Does It Actually Mean?

    Budget surplus

    The world printed a lot of money to get through Covid-19, probably too much. The global response to the COVID-19 pandemic prompted countries to adopt expansive monetary policies, resulting in a significant increase in money supply as governments aimed to stabilize their economies.

    Remarkable fiscal measures were taken, including printing money, lowering interest rates and enacting extensive stimulus packages. These interventions averted an immediate economic catastrophe and led to an unexpected outcome for some countries: budget surpluses.

    Increased government spending and reduced economic activity due to lockdowns meant that the money injected into the economy often exceeded the actual demand for goods and services. Certain sectors of the economy remained relatively stagnant while the money supply continued to grow.

    While a budget surplus might seem like a positive outcome, it also brought challenges. While it offered opportunities for financial resilience and investment in key areas, it also posed challenges in terms of managing the money supply, preventing inflation and making strategic allocation decisions.

    Related: 5 Ways to Get Media Coverage for Your Brand

    Financial market bubble

    The surplus created a bubble in financial markets, spurring the initial media frenzy capturing the attention of experts, investors and the general public alike.

    Memories of past market crashes and economic downturns fueled the media frenzy, surrounding the post-Covid bubble. Experts weighed in on the potential consequences of such inflated valuations, warning of the risk of a sudden and dramatic correction that could wipe out gains and impact broader economic stability.

    As a result, regulatory bodies and central banks faced heightened pressure to monitor and manage the situation. Striking a delicate balance between sustaining economic recovery and preventing speculative excesses required careful policy decisions and timely interventions to avoid a potential market collapse.

    Strong labor market activity

    What’s important to note is that the labor market activity remained strong, thereby offsetting the potentially catastrophic impact of the inflated markets with real economic growth.

    Contrary to the prevailing narrative of widespread economic disruption during the COVID-19 pandemic, the labor market activity in some sectors exhibited surprising resilience, demonstrating that not all industries were equally affected.

    While many businesses faced closures, restrictions and job losses, certain sectors experienced remarkable stability and even growth amid the crisis.

    One such sector was technology and remote work. As lockdowns and social distancing measures took effect, the demand for digital services and technology solutions surged. Companies in the tech industry rapidly transitioned to remote work models, which not only preserved jobs but also created opportunities for professionals specializing in software development, IT support and digital communication tools.

    Related: Corporate Productivity in the Tech Industry Is Down: What Is the Real Reason?

    Growth of the ecommerce sector

    The ecommerce industry also saw significant expansion during the pandemic. With traditional brick-and-mortar stores constrained by closures and reduced foot traffic, online retailers flourished. This led to increased demand for warehouse workers, delivery personnel and customer service representatives to handle the surge in online orders and maintain high service standards.

    As traditional brick-and-mortar stores faced restrictions and closures, online retailers surged to meet the increased demand for remote shopping, leading to an expansion in job opportunities within the ecommerce ecosystem. The warehousing and logistics sectors witnessed substantial growth, driven by the need to fulfill online orders efficiently. Warehouse workers, packers and delivery drivers became essential roles as companies hired and scaled up operations to cope with the surge in online shopping. Moreover, customer service representatives and support staff were in high demand to ensure smooth order processing, address customer inquiries and manage returns.

    The expansion of ecommerce led to openings in various domains, including digital marketing, web development and data analysis, as companies sought to enhance their online presence and optimize customer experiences. Additionally, roles related to supply chain management, inventory control and last-mile delivery gained prominence to ensure the seamless flow of products to consumers’ doorsteps.

    The ecommerce labor market growth wasn’t only a response to immediate needs but also reflected a broader shift in consumer behavior, accelerating the ongoing digital transformation of retail. Remote work opportunities also emerged in fields like online customer engagement and technical support as businesses aimed to replicate in-store experiences virtually.

    News-driven recession

    We would never have known the whole story from listening to the news.

    Sensational headlines and dramatic news coverage contributed to the atmosphere of heightened uncertainty and fear regarding the state of the economy.

    Some media outlets focused on worst-case scenarios, exaggerating the scale of job losses, business closures and economic contraction. The media’s portrayal of economic hardships at times failed to acknowledge the resilience of certain sectors and industries that managed to adapt and even thrive during the crisis.

    While there were undoubtedly challenges, the media’s tendency to amplify negative aspects created an inaccurate perception of an all-encompassing economic collapse.

    What conclusions can we draw?

    Take media rhetoric with a grain of salt. Not every day is doomsday.

    [ad_2]

    Max Faldin

    Source link

  • ‘Invisible Beauty’ offers a unique take on fashion through eyes of trailblazer Bethann Hardison

    ‘Invisible Beauty’ offers a unique take on fashion through eyes of trailblazer Bethann Hardison

    [ad_1]

    NEW YORK — NEW YORK (AP) — “I always know, because I’ve lived life long enough, you can change things,” Bethann Hardison said at the start of “Invisible Beauty,” a new documentary focused on her more than five decades in fashion.

    “You might need to be your foot against the pedal, but you can change things.”

    That’s exactly what the trailblazer has done in the fight for diversity, equity and inclusion in the fashion industry, first as a Garment District salesperson, then model, model agency owner and activist at large.

    She broke new ground as one of 10 Black models who participated in the “Battle of Versailles,” in 1973, that pitted five French designers and five American designers against each other at the French landmark. The historic fashion show marked its 50th anniversary this year.

    Later, Hardison founded the Black Girls’ Coalition that lent voice to working models of color, and she kept the heat on in the 1990s when the industry began backsliding on diversity. Hardison put her foot to the pedal once again in 2013 when she created the Diversity Coalition, which called out designers using no or one Black model in their shows in New York, London, Paris and Milan.

    Hardison, at 80, has earned the status of the “godmother of fashion,” Tracee Ellis Ross said in the film out Friday. “She has changed the way beauty is defined.”

    Hardison co-wrote and co-directed the film with Frédéric Tcheng (“Halston,” “Dior and I”). Through archival footage and intimate interviews going back to her Brooklyn roots, the two offer an up-close look at her personal struggles and her place in fashion as she worked and continues to work to broaden and preserve the rights of Black people, both on runways and behind the scenes.

    Hardison and Frédéric Tcheng talked to the AP about making the documentary and Hardison’s legacy. The interview has been edited for length and clarity.

    AP: Why was this a good time to make the film?

    HARDISON: I had no choice because I had grant money, and you can sit on grant money for so long and not use it. I reached out to Frédéric, who I had gotten to know, and I told him that I needed to make this film now. At one point he just said, OK, but the only way I would do it is if you agree to be the co-director. I was just a little afraid that I couldn’t do it. I didn’t know how to do it. I hadn’t had the experience, so to have someone you can ride shotgun with was great.

    TCHENG: I didn’t know who Bethann was when I was asked to do a short film when she received the Council of Fashion Designers of America’s Founder’s Award (2014). I got a crash course on who Bethann is and I was stunned. The reason I asked her to co-direct was to go a little deeper. I was looking for a deeper connection and kind of a human adventure. And I knew that with someone like Bethann that I could trust and that I admired, that had done so much for mentoring people and creating community, she was going to step up and bring me up with her.”

    AP: Bethann, what is your legacy looking back?

    HARDISON: Well, it isn’t complete yet. People throw that word around and say you’re a legend and you’re queen and all these things. I think the idea is to build things as you move through life. I don’t want to leave this Earth with somebody else sort of putting it together. I want to go out of this Earth making sure that I produce the way I lived it. I have some sort of case of modesty. I don’t know how to sit there and blow smoke, you know.

    TCHENG: It’s not Bethann’s place to say what her legacy is, but I can say it, and that’s why I made the film. Bethann’s legacy is undeniable. She’s really changed the way fashion looks. She singlehandedly led the industry to really change the way they thought about racial diversity and integrated the modeling industry. And she went way beyond that. Now she’s working with designers and just creating community at every stage of her life.

    AP: What’s the state of diversity, equity and inclusion in fashion today? There have been ebbs and flows that play out in the film. Where do things stand now?

    HARDISON: If you look at the magazines, they’re racially inclusive. If you look on the runways, racially inclusive. If you look in advertising, it’s racially inclusive. Look at editorials, racially inclusive. So, it hasn’t fallen back. The corporate world has definitely taken its foot off the pedal with DEI executives being let go. They were trying to give up-and-coming emerging brands the help, the opportunity, to come into retail stores and make good deals for them. Those things are changing. That’s going to be the problem that we’re going to see. I think the fashion model might be here to stay, but I have my foot on the clutch, just in case.

    [ad_2]

    Source link

  • 10 Pros (and Cons) of Hiring International Employees in 2023 | Entrepreneur

    10 Pros (and Cons) of Hiring International Employees in 2023 | Entrepreneur

    [ad_1]

    Opinions expressed by Entrepreneur contributors are their own.

    Thanks to the abundance of connective technology, hiring and working with people in remote locations, including employees in other countries, is easier than ever. Hiring international employees can be advantageous for your business, helping you save money while simultaneously broadening your talent pool.

    But is this truly worthwhile in 2023? Let’s take a look.

    Related: The Rise of Self-Employed in the Global Workforce and What Business Owners Need to Know

    The benefits of hiring international employees

    Hiring international employees comes with an array of advantages, including:

    • A wider talent pool. One of the most appealing benefits of hiring people in other countries is getting access to a wider talent pool. There are nearly 400 million people in the United States, but that doesn’t mean much if you have several important job openings and no applicants eager to fill them. Broadening your search internationally could be exactly what you need to find more people and fill those vacancies.
    • Relatively easy traveling logistics. Thanks in part to the Visa Waiver Program (VWP) and ESTA, international travel to the U.S. is easier than ever. Instead of making complicated arrangements and relying on tedious paperwork, your employees may be able to make arrangements to visit the United States for short business trips by filling out electronic applications that only take a few minutes.
    • Remote collaboration potential. Only a few decades ago, working with people in other countries was practically impossible for most businesses. But in 2023, we have access to better collaboration tools than ever. Cloud collaboration platforms, powerful video chat apps and intuitive project management systems make it much easier for employees to engage with each other in real-time, regardless of their geographic location.
    • A road to labor savings. Here in the U.S., we’re used to people having a median salary of around $50,000. And if you want a maverick with tons of experience, you’ll pay a lot more than that. But labor simply isn’t this expensive elsewhere in the world. Hiring talent where the cost of living is lower means employers benefit from lower labor costs.
    • Cultural touchpoints for expansion. If you’re interested in expanding your business to new markets overseas, hiring employees in those countries could give you cultural touchpoints. These hires can help you better understand your target countries and develop strategies for efficient, successful expansion.
    • Diversity and problem-solving capabilities. There’s also an advantage to having a diverse staff of people working together. Studies have found that diverse teams are better at decision-making and problem-solving because they tend to focus more on facts.

    Related: The Benefits and Risks of Launching New Products in New Markets

    The downsides of hiring international employees

    There are some important downsides to acknowledge, however.

    • Registration and compliance. From a legal perspective, hiring and maintaining employees internationally can be a bit messy. You may be subject to laws and regulations imposed by foreign nations, which can increase compliance costs and cause legal headaches. At the very least, you should hire a lawyer to help you navigate these complexities, which can ebb away at the labor cost savings you’d otherwise enjoy.
    • Wage increases and employer demand. Hiring people in certain countries used to be absurdly inexpensive, but wages are beginning to increase on an international scale. This is great from an international economic perspective, as the quality of life is increasing for billions of people. However, because more employers are seeking international employees and employment demand is rising, employees are demanding higher wages and more benefits.
    • Communication barriers. English is the most popular language in the world, with 1.3 billion speakers in 2023. You shouldn’t have trouble finding employees who can speak English competently, but there may still be some communication barriers if these speakers are inexperienced or if they aren’t able to grasp the nuances of native speakers. Translation services and intermediaries may be able to help, but this is still a barrier you’ll need to account for.
    • Cultural differences. Finally, keep in mind that cultural differences can make an impact on your business. Employees in other countries may have different philosophies about work. They may prefer working in a totally different time zone. They may have different holidays. They may approach conflict resolution in totally different ways. It’s a good idea to immerse yourself in their culture so you can understand where they’re coming from if you want a healthy working relationship.

    Should your business hire international employees in 2023? In some ways, the prospect is more attractive than ever, with fewer communication and travel barriers and more options in terms of both available countries and talented workers. But the decision isn’t exactly straightforward. Make sure you fully understand the laws and regulations associated with hiring foreign employees in your destination country and weigh all the pros and cons before moving forward.

    [ad_2]

    Anna Johansson

    Source link

  • Here’s How to Recruit and Retain Talent From All Generations | Entrepreneur

    Here’s How to Recruit and Retain Talent From All Generations | Entrepreneur

    [ad_1]

    Opinions expressed by Entrepreneur contributors are their own.

    With boomers staying in the workforce longer and Gen Zers increasingly foregoing traditional career paths and heading straight to work, today’s offices, job sites and conference rooms are more generationally diverse than ever before. The range of experiences and points of view offered by today’s labor pool is helping companies be more productive and successful than in years past, with collaboration between workers of varying ages leading to increased innovation and resilience.

    However, while nearly all of today’s workers show a preference for companies with clear values, their preferences and priorities on benefits, compensation and other offerings vary.

    Related: 5 Ways to Achieve Better Recruitment

    [ad_2]

    Alison Stevens

    Source link

  • How Women Can Beat the Odds in the Tech Industry | Entrepreneur

    How Women Can Beat the Odds in the Tech Industry | Entrepreneur

    [ad_1]

    Opinions expressed by Entrepreneur contributors are their own.

    Women are underrepresented in the tech industry, holding less than a third of computer and mathematical occupations. It’s only getting worse with the rise of automation and artificial intelligence, as a new McKinsey report found women are 1.5 times more likely to be impacted by generative AI in their work. As a woman working with clients in tech, it can often feel isolating.

    However, most days, I view it as an advantage because women have a different natural skill set than men. Our empathy helps in listening to clients and understanding the design process. We are less transactional and more inclined toward human connection, which is a great trait to help build a strong team. We also have different perspectives of the world, and various perspectives are essential for long-term success.

    Related: 4 Strategies to Empower Women in the Workplace

    This gender gap in technology is long-standing and caused by a variety of societal issues, ranging from stereotypes, bias and hostile work cultures to lack of early exposure and STEM educational pathways.

    Companies like Amazon developed AI hiring bots to screen applicants, and, despite being proven to favor male applicants, they are still in use. Not only that, but women were also disproportionately impacted by recent big tech layoffs. Axios and Layoffs.fyi found that 45% of 3,404 workers confirmed laid off from tech employers between October 2022 and June 2023 were women, despite companies like Meta having 63% male workers in their workforce. These layoffs also focused largely on departments like Human Resources, which is nearly 73% female.

    Web3 does get better. Some organizations like Boy’s Club, SheFi and Surge do an amazing job combatting this by onboarding, retaining and curating female-oriented events to onboard more women into the ecosystem. This sector still inherits the same Web2 bias, though.

    Boss Babes surveyed Gen Z about Web3 and found young women were 36% more likely to lack any formal education about the sector. Boston Consulting Group partnered with People of Crypto Lab to find only 13% of Web3 startups include a female founder, and only 3% of those were all-female founding teams.

    All-male founding teams in Web3 raised an average of nearly $30 million each, compared to only $8 million for the all-female teams.

    Related: Gen Z Is Seriously Misunderstood — Here are 3 Secrets Young CEOs Employ to Disrupt Industries

    This gender gap exists in venture capital firms (where only 15% of VCs are women, and only 3% of funds go to all-female teams) and extends to tech sales teams, where women make up only 25% of salespeople and 12% of sales leadership. In school, 80% of AI professors are men, and after graduation, only 10 to 15% of AI research staff at companies like Facebook and Google are women.

    Even just by existing as a woman, tech can threaten me, regardless of whether I work. Research shows that 96% of deepfakes online in 2019 were women, and generative AI is known to accentuate biases while disproportionately affecting women.

    There’s no reason for any of these problems to exist, either. A McKinsey report on diversity found companies with at least 30% female executives are up to 48% more likely to outperform their least gender-diverse counterparts. In fact, both gender and racial diversity from the entry-level to the C-suite can increase a company’s bottom line.

    Building this foundation as an entrepreneur is especially important as you scale beyond your garage into a multinational company. There are ways to succeed as a female entrepreneur in the tech space.

    Getting ahead as a female entrepreneur

    I can’t understate the importance of continuous learning. It’s easy as we get older to remain stuck in our ways, but the more knowledge you have, the more confident you’ll be in every aspect of your life. That’s why it’s important to learn something new every day, whether directly related to the business or not.

    Sometimes, we can learn something in a completely unrelated field that can be applied to our own, so always stay open to new experiences.

    Related: 4 Research-Backed Reasons Why Women Belong in Tech

    Don’t be afraid to be unabashedly who you are. Speak your mind, take the lead, and be willing to win or lose as yourself. We all battle imposter syndrome, and I realize it’s difficult to “be yourself” when you aren’t entirely sure who you are. Still, you should stand confident and follow your dreams, regardless of how difficult the road can sometimes be.

    As a woman, also be prepared to go the extra mile. My business partner and I regularly attend business conferences like Consensus and NFT.NYC, and speaker panels are often filled with men. We’re lucky to account for 10 to 20% of the speaker slots, which means we must compete harder and bring our A-game.

    It’s also vital to lean into your strengths–while you may have a steeper hill to climb, you can remain competitive by focusing on your core skillsets. Everything else can be outsourced as you build a team of specialists in areas you struggle in. It doesn’t mean you can’t still struggle through and learn new things, but your bread and butter should focus on what you’re best at.

    More than anything, understand that change is slow. We’re living in the 2020s, and my challenges are not much different than those my mother and grandmother faced at my age. You’ll still face adversity no matter how hard you work or climb.

    Gender diversity isn’t just a moral imperative; it’s a business imperative. Innovation thrives on diverse perspectives, and women are essential to this ecosystem.

    Being a woman entrepreneur has unique challenges, but it’s not impossible. In fact, overcoming these hurdles helps us refine our skills and come out stronger on the other end. Tech bros may run the world, but that doesn’t mean we can’t claim our space, disrupt the status quo, and lead with passion and resilience.

    [ad_2]

    Lena Grundhoefer

    Source link

  • 3 Keys to Success for Black Women Entrepreneurs | Entrepreneur

    3 Keys to Success for Black Women Entrepreneurs | Entrepreneur

    [ad_1]

    Opinions expressed by Entrepreneur contributors are their own.

    Let’s be blunt. Being a Black entrepreneur is different from our counterparts. Not always in a bad way, just dissimilar. However, we do face challenges or have experiences that are sometimes difficult to understand or articulate unless you’re in our shoes or you live through them. What might seem routine, ‘normal,’ or straightforward to others has proven to be unlike what our communities of color face — especially in the small business world. Nevertheless, remaining optimistic and resilient amongst the noise will aid in your success despite the barriers.

    Embracing pride for your business while maintaining respect for others and yourself will ultimately mold a sound backbone for what life throws amongst the discrimination and bias that are still prevalent. As a Black woman entrepreneur, being aware of the obstacles and having courage to overcome them is critical. Here are three keys to success that aid in empowerment, growing your small business as an underrepresented class and evolving into a respected small business owner.

    Related: 6 Ways to Offer Allyship to Black Entrepreneurs

    1. Bring your own perspective and authenticity + don’t be afraid to cultivate change

    No matter how often you’ve been silenced, don’t allow that to define you. Bring your unique perspective to every situation facing you. Fortunately, redefining and making small changes can yield big results in every area of life. Entrepreneurs generally endure a lot every day because it seems easy enough to just count us out or take us less seriously than those in corporate America. However, speaking up, starting and maintaining needed conversations and leveraging your strengths to propel you forward will open doors for differing perspectives and much-needed change to your organization and the world. It’s as simple as this — You can make a difference. So, when you see something you don’t agree with or feel it is unethical, say something. Be 1% better every day in all you do.

    Roadblocks are inevitable but necessary for growth. Looking at them as opportunities to be better is always the way forward. Keep your vision clear on what you want your business to accomplish and your life. Continuously set goals to make your vision a reality. And know that being authentic is the best you can be. People want to see authenticity in how they live their lives, run their businesses, and create community. It builds trust and confidence — which is so instrumental, especially today.

    Related: How to Create a Thriving Workplace by Leading With Authenticity

    2. Stay true to who you are + be an advocate for yourself

    If you’re a POC reading this, there has, without a doubt, been a time when you found yourself as the only representation of color in a group. In these moments, look for opportunities to drive diversity by advocating for yourself and others. Because when you walk into rooms and see people that look like you amongst the crowd, doesn’t that feel better than good? Whether you look at the company you founded, the organizations you get involved with, or the community you live in, you have the greatest opportunity to support diverse environments. Remembering your value and having a purposeful vision in all situations will go a long way.

    Related: Black Women Entrepreneurs, Not Banks, Helped Me Keep My Company Going During the Pandemic

    3. Stay informed + commit to your beliefs

    The average revenue of Black-owned businesses in Atlanta is incredibly low. According to The Atlanta Journal-Constitution, in 2021, “Black-owned companies generate $39,826 in average annual revenue.” When you consider that minority-owned businesses are pulling in less than $40,000 a year, which is astonishingly less than those businesses that aren’t minority-owned, that’s a huge problem. Whether it’s through volunteering, speaking, mentoring or 1:1’s, being a force of change in those statistics (or similar ones) is crucial to the difference that the small business community needs.

    As business grows, be a role model for those following in your footsteps. Others are studying your career path and seeing what your business and life look like. Why not leave a lasting legacy in all areas of your life?

    Be strong in your commitment to rise above and make a difference; remember it starts with you. Consider these possibilities:

    • Choose equitable hiring practices.
    • Find speaking opportunities that allow you to support your community.
    • Cultivate a diverse set of offerings and client bases.
    • Think through your business and find areas where you can drive diversity, equity and inclusion.
    • Be the change you know you can be, and be proud of where your business can take you.

    The path to success for Black women entrepreneurs requires perseverance and perspective. Staying true to yourself and being a positive resource to others will build a successful business that serves your purpose and your community well. Even in the face of adversity, a resilient spirit, clear vision and unwavering commitment can make all the difference in achieving success and positively impacting the world.

    [ad_2]

    Lauren Gall

    Source link

  • Conservatives are on a mission to dismantle the US government and replace it with Trump’s vision

    Conservatives are on a mission to dismantle the US government and replace it with Trump’s vision

    [ad_1]

    WASHINGTON — With more than a year to go before the 2024 election, a constellation of conservative organizations is preparing for a possible second White House term for Donald Trump, recruiting thousands of Americans to come to Washington on a mission to dismantle the federal government and replace it with a vision closer to his own.

    Led by the long-established Heritage Foundation think tank and fueled by former Trump administration officials, the far-reaching effort is essentially a government-in-waiting for the former president’s second term — or any candidate who aligns with their ideals and can defeat President Joe Biden in 2024.

    With a nearly 1,000-page “Project 2025” handbook and an “army” of Americans, the idea is to have the civic infrastructure in place on Day One to commandeer, reshape and do away with what Republicans deride as the “deep state” bureaucracy, in part by firing as many as 50,000 federal workers.

    “We need to flood the zone with conservatives,” said Paul Dans, director of the 2025 Presidential Transition Project and a former Trump administration official who speaks with historical flourish about the undertaking.

    “This is a clarion call to come to Washington,” he said. “People need to lay down their tools, and step aside from their professional life and say, ‘This is my lifetime moment to serve.’”

    The unprecedented effort is being orchestrated with dozens of right-flank organizations, many new to Washington, and represents a changed approach from conservatives, who traditionally have sought to limit the federal government by cutting federal taxes and slashing federal spending.

    Instead, Trump-era conservatives want to gut the “administrative state” from within, by ousting federal employees they believe are standing in the way of the president’s agenda and replacing them with like-minded officials more eager to fulfill a new executive’s approach to governing.

    The goal is to avoid the pitfalls of Trump’s first years in office, when the Republican president’s team was ill-prepared, his Cabinet nominees had trouble winning Senate confirmation and policies were met with resistance — by lawmakers, government workers and even Trump’s own appointees who refused to bend or break protocol, or in some cases violate laws, to achieve his goals.

    While many of the Project 2025 proposals are inspired by Trump, they are being echoed by GOP rivals Ron DeSantis and Vivek Ramaswamy and are gaining prominence among other Republicans.

    And if Trump wins a second term, the work from the Heritage coalition ensures the president will have the personnel to carry forward his unfinished White House business.

    “The president Day One will be a wrecking ball for the administrative state,” said Russ Vought, a former Trump administration official involved in the effort who is now president at the conservative Center for Renewing America.

    Much of the new president’s agenda would be accomplished by reinstating what’s called Schedule F — a Trump-era executive order that would reclassify tens of thousands of the 2 million federal employees as essentially at-will workers who could more easily be fired.

    Biden had rescinded the executive order upon taking office in 2021, but Trump — and other presidential hopefuls — now vow to reinstate it.

    “It frightens me,” said Mary Guy, a professor of public administration at the University of Colorado, who warns the idea would bring a return to a political spoils system.

    Experts argue Schedule F would create chaos in the civil service, which was overhauled during President Jimmy Carter’s administration in an attempt to ensure a professional workforce and end political bias dating from 19th century patronage.

    As it now stands, just 4,000 members of the federal workforce are considered political appointees who typically change with each administration. But Schedule F could put tens of thousands of career professional jobs at risk.

    “We have a democracy that is at risk of suicide. Schedule F is just one more bullet in the gun,” Guy said.

    The ideas contained in Heritage’s coffee table-ready book are both ambitious and parochial, a mix of longstanding conservative policies and stark, head-turning proposals that gained prominence in the Trump era.

    There’s a “top to bottom overhaul” of the Department of Justice, particularly curbing its independence and ending FBI efforts to combat the spread of misinformation. It calls for stepped-up prosecution of anyone providing or distributing abortion pills by mail.

    There are proposals to have the Pentagon “abolish” its recent diversity, equity and inclusion initiatives, what the project calls the “woke” agenda, and reinstate service members discharged for refusing the COVID-19 vaccine.

    Chapter by chapter, the pages offer a how-to manual for the next president, similar to one Heritage produced 50 years ago, ahead of the Ronald Reagan administration. Authored by some of today’s most prominent thinkers in the conservative movement, it’s often sprinkled with apocalyptic language.

    A chapter written by Trump’s former acting deputy secretary of Homeland Security calls for bolstering the number of political appointees, and redeploying office personnel with law enforcement ability into the field “to maximize law enforcement capacity.”

    At the White House, the book suggests the new administration should “reexamine” the tradition of providing work space for the press corps and ensure the White House counsel is “deeply committed” to the president’s agenda.

    Conservatives have long held a grim view of federal government offices, complaining they are stacked with liberals intent on halting Republican agendas.

    But Doreen Greenwald, national president of the National Treasury Employees Union, said most federal workers live in the states and are your neighbors, family and friends. “Federal employees are not the enemy,” she said.

    While presidents typically rely on Congress to put policies into place, the Heritage project leans into what legal scholars refer to as a unitary view of executive power that suggests the president has broad authority to act alone.

    To push past senators who try to block presidential Cabinet nominees, Project 2025 proposes installing top allies in acting administrative roles, as was done during the Trump administration to bypass the Senate confirmation process.

    John McEntee, another former Trump official advising the effort, said the next administration can “play hardball a little more than we did with Congress.”

    In fact, Congress would see its role diminished — for example, with a proposal to eliminate congressional notification on certain foreign arms sales.

    Philip Wallach, a senior fellow at the American Enterprise Institute who studies the separation of powers and was not part of the Heritage project, said there’s a certain amount of “fantasizing” about the president’s capabilities.

    “Some of these visions, they do start to just bleed into some kind of authoritarian fantasies where the president won the election, so he’s in charge, so everyone has to do what he says — and that’s just not the system the government we live under,” he said.

    At the Heritage office, Dans has a faded photo on his wall of an earlier era in Washington, with the White House situated almost alone in the city, dirt streets in all directions.

    It’s an image of what conservatives have long desired, a smaller federal government.

    The Heritage coalition is taking its recruitment efforts on the road, crisscrossing America to fill the federal jobs. They staffed the Iowa State Fair this month and signed up hundreds of people, and they’re building out a database of potential employees, inviting them to be trained in government operations.

    “It’s counterintuitive,” Dans acknowledged — the idea of joining government to shrink it — but he said that’s the lesson learned from the Trump days about what’s needed to “regain control.”

    ___

    Follow the AP’s coverage of the 2024 election at https://apnews.com/hub/election-2024.

    [ad_2]

    Source link

  • Environmental groups recruit people of color into overwhelmingly white conservation world

    Environmental groups recruit people of color into overwhelmingly white conservation world

    [ad_1]

    BARABOO, Wis. — Arianna Barajas never thought of herself as the outdoors type. The daughter of Mexican immigrants who grew up in Chicago’s suburbs, her forays into nature usually amounted to a bike ride to a community park.

    She was interested in wild animals but had no idea she could make a living working with them until her older brother enrolled in veterinarian school. She took a leap of faith and enrolled at the University of Wisconsin-Madison and became a wildlife ecology major.

    This summer Barajas landed an internship designed for people of color at the International Crane Foundation’s headquarters in Baraboo, Wisconsin, and stepped into a new world.

    “I always knew growing up I had an interest in wildlife and animals but didn’t know the options I had,” Barajas, 21, said. “I really just have a passion for the outdoors. I can’t just be in an office all day. I need to be outside and doing things I think are valuable.”

    Environmental groups across the country have worked for the last two decades to introduce members of underrepresented populations like Barajas to the overwhelmingly white conservation world. The effort has gained momentum since George Floyd’s death forced a national reckoning on race relations and challenged a variety of industries to focus on diversity and inclusion efforts.

    As climate change reshapes the planet, leaders need to hear every perspective when determining conservation policies, minority advocates say. Multiple studies since the early 1980s have found communities of color feel the impact of pollution and climate change more acutely than wealthy areas.

    “All the environmental issues we’re facing are really big and we simply can’t face them all unless we have a lot of ideas at the table,” said Soumi Gaddameedi, a 22-year-old Indian American who works as a donor coordinator for the nonprofit group Natural Resources Foundation of Wisconsin. “No one solution fits all. People of color are in the communities facing the worst impact. It’s important that they have a voice.”

    White men have largely controlled American conservation policy for more than a century. The modern conservation movement in the United States began around the turn of the 20th century, led by figures such as Sierra Club co-founder John Muir, who openly derided American Indians as savages, and President Theodore Roosevelt, who doubled the number of sites in the National Park System. Conservationists such as Aldo Leopold and Wisconsin Gov. Gaylord Nelson, who founded Earth Day, followed them.

    More than 80% of National Park Service employees are white, according to service data. A 2022 survey of the 40 largest non-government environmental organizations and foundations by Green 2.0, an organization advocating for minority inclusion in the environmental sector, found 60% of staff and almost 70% of organization heads identified as white.

    Sociologists offer a number of explanations for the lack of diversity in conservation ranks. For instance, people of color tend to live in urban settings with less exposure to the outdoors and may consider outdoor recreation a white man’s domain, said Kristy Drutman, the Filipino and Jewish founder of the Green Jobs Board, an online listing of environmental jobs with companies promoting diversity. She also runs the Brown Girl Green podcast.

    “I don’t think BIPOC are choosing not to be in the outdoors, they’re just not given the same opportunity,” Drutman said, using an acronym for Black people, Indigenous people and people of color.

    “Urbanization, racial segregation, all these histories have separated BIPOC from neighbors with more green spaces,” Drutman said. “It’s become a white people’s thing because of that.”

    Relatively few people of color study biology and natural resources in college. Hispanic people made up only about 13.6% of graduate students and 12.8% of doctoral students in those fields in 2021, according to a National Science Foundation study. Black people made up about 9.5% of graduate students and only 6% of doctoral students. Native Americans made up less than 1% of graduate and doctoral students in both fields.

    “There’s a long-standing tradition of white men from rural areas dominating these roles,” said Caitlin Alba, who works to recruit minority students to the University of Wisconsin-Stevens Point’s environmental programs. “(Minority) mentors and educators are unfamiliar with these opportunities.”

    National environmental organization Conservation Legacy has been recruiting young people from underrepresented populations for teams across the country, including Arizona, New Mexico, North Carolina and the Appalachian region.

    The teams handle a wide array of conservation projects, such as river restoration, vegetation monitoring, disaster relief and conservation projects on Native American lands. The teams include a group for sign-language users and an all-female crew dubbed “the Trail Angels.”

    Northwest Youth Corps, based in Eugene, Oregon, has recruited LGBTQ students between 16 and 18 and LGBTQ adults to its so-called Rainbow Crews since 2017. The crews work on reforestation projects and are designed to provide hands-on training and experience for those interested in environmental jobs or other other outdoor careers. The program won the Corps Network’s 2020 Project of the Year award.

    This year the organization created two all-women crews that operate out of Idaho. The organization also recruits young American Indians for crews working on ancestral lands in hopes of encouraging them to find environmental jobs with their tribes.

    The Natural Resources Foundation of Wisconsin launched a paid internship program for BIPOC students in 2021. The program places interns with other conservation groups like the International Crane Foundation where Barajas is one of 10 interns. The internship program had three participants in 2021 and seven last summer.

    After spending the summer tagging and tracking whooping cranes across south-central Wisconsin, Barajas has become even more aware of how minority perspectives are rarely considered in the conservation world.

    “Sometimes I’ll hear about children’s programming on different natural things. I’m thinking, what opportunities do you have for people who don’t speak English?” she said. “Are you reaching out to diverse communities?”

    Barajas used the example of a city imposing fines to ensure people recycle. “Well, there’s a financial obstacle now where certain communities can’t pay that fine,” she said.

    Other people of color are working to expand inclusion on their own.

    Tykee James, who is Black, grew up in Philadelphia but became an avid birdwatcher after two white employees at a local environmental education center visited his high school environmental studies class and recruited him to serve as a guide at the facility. Like Barajas, the job opened his eyes to a new path.

    James has since served as an environmental policy specialist for Pennsylvania state Rep. Donna Bullock and governmental affairs coordinator for the National Audubon Society. He currently works as government relations representative for The Wilderness Society, which seeks to protect wilderness acreage.

    In 2019, James co-founded Amplify the Future, which provides college scholarships for Black and Latinx bird watchers from the continental U.S. and Puerto Rico.

    “When we’re making decisions about the use of finite resources … it requires a diversity of vision to answer these types of important questions,” James said. “The same folks from the same background, money, same racial make-up, same wealth background, I wouldn’t be too surprised that they all think the same about how things work.”

    [ad_2]

    Source link

  • Oklahoma schools head takes aim at Tulsa district. Critics say his motives are politically driven

    Oklahoma schools head takes aim at Tulsa district. Critics say his motives are politically driven

    [ad_1]

    OKLAHOMA CITY — In his first year as head of Oklahoma’s public schools, State Superintendent Ryan Walters has taken on what he describes as “radical leftists” indoctrinating students. He has sought to ban certain books from school libraries and gone after efforts to promote diversity, equity and inclusion in the classroom.

    Now, the Republican who has fully embraced so-called culture war issues has a new target in his sights: Tulsa Public Schools, which is Oklahoma’s largest school district and has a student body of more than 33,000 students, nearly 80% of whom aren’t white. It’s a notable shift for Walters to move beyond conservative rhetoric by taking substantive action against a district viewed as more liberal, and it mirrors takeover actions by leaders in other Republican-led states such as Texas that Democrats see as driven by politics.

    While every other Oklahoma school district had its accreditation routinely approved by the state school board last month, Walters singled out Tulsa’s for a separate review, castigating the district as failing its students because of poor performance on standardized tests and a recent embezzlement scandal, and saying publicly that “all possible actions” were being considered, including the revocation of the district’s accreditation.

    After hearing from several members of the Tulsa Public Schools’ board, the state panel, composed of appointees of Republican Gov. Kevin Stitt, voted unanimously to accredit the district “with deficiencies.” The board also voted to require district officials to make monthly reports to the state board on efforts to improve its financial controls and student performance.

    Walters also delivered a stern warning to the district that he and the board are willing to take further action if it is deemed necessary.

    “I am willing to do anything to turn this school around,” Walters said. “I would advise Tulsa Public Schools, their leadership, do not test me.”

    In an effort to prevent the state from taking over the district, Superintendent Deborah Gist, who has had several highly publicized clashes with Walters and Stitt, announced her resignation Tuesday night.

    “It is no secret that our state superintendent has had an unrelenting focus on our district and specifically on me, and I am confident that my departure will help to keep our democratically-elected leadership and our team in charge of our schools — this week and in the future,” Gist said in a statement.

    Under Oklahoma law, students in a school or district that loses accreditation should be reassigned to accredited schools. It’s unlikely the board would revoke the accreditation of the entire district, as the surrounding suburban districts would not be equipped for such a massive influx of students.

    Walters’ attack on the district in a city with a long history of racial tension, including one of worst acts of violence against Black people in U.S. history, doesn’t sit well with state Rep. Monroe Nichols, a Tulsa Democrat who chairs the Legislative Black Caucus.

    Nichols, who is running for mayor of Tulsa, stopped short of saying Walters’ criticism of the district is racially motivated, but he noted that the board first downgraded Tulsa’s accreditation in July, while Walters was serving as Stitt’s education secretary, after the district allegedly violated a new state law that prohibits the teaching of certain concepts regarding race and racism.

    “I don’t know his heart or the hearts of the board members, but I know they have over and over focused on the issue of race, and they just now happen to be threatening to ‘unaccredit’ the school district that educates the most Black kids in the state,” Nichols said. “There are several other districts whose outcomes are worse than TPS’, and none of them are facing the same consequences.”

    For his part, Walters said he wants to see Tulsa dramatically improve its test scores, particularly in reading, and get more schools off the state’s “F” list of report cards that aim to measure a school’s performance and improvement.

    “From 2018, TPS had 21% of their students reading proficient,” Walters said. “Now they have 12%. This is tragic for Tulsa students. The state average of reading proficiency is 27.9%.”

    “What we’ve seen, especially over the last five years, is a terrible trajectory for this district.”

    Students in Oklahoma have historically performed below the national average in math and reading, and students nationwide have seen standardized test scores plummet to their lowest levels in decades since the pandemic started.

    On Thursday, Walters praised Gist’s decision to resign, calling it a “positive step in the right direction.”

    Still, Walters’ bombastic rhetoric and his embrace of culture war issues like banning books, targeting transgender students and pushing for more religion in public schools has drawn criticism even from his Republican colleagues.

    The regular State Board of Education meetings that Walters chairs, which had typically been routine, bureaucratic affairs, have now become sounding boards for political grievances from the public, with people waiting for hours to get a seat in the small conference room. A meeting earlier this summer became so contentious that a scuffle broke out, leading to criminal charges against two men.

    “There’s a lot of serious work that needs to be done, and I’m not sure how much the rhetoric and the name-calling really accomplishes,” said state Rep. Jeff Boatman, a Republican who represents portions of Tulsa and its surrounding suburbs.

    Lance Brightmire, who graduated in May from Tulsa’s Booker T. Washington High School, said many Tulsa students feel they’re in the middle of a “well-financed and coordinated attack on America’s public schools and public institutions.”

    “TPS students and students across this country have become caught up in a political firefight where they have nothing to gain but so much to lose,” Brightmire said.

    [ad_2]

    Source link

  • X took two days to suspend account of suspect in Pride flag killing | CNN Business

    X took two days to suspend account of suspect in Pride flag killing | CNN Business

    [ad_1]



    CNN
     — 

    X has suspended an account that posted numerous anti-gay and antisemitic posts and was used by the man accused of killing store owner Lauri Carleton over her display of a Pride Flag.

    But the account had remained live two days after law enforcement publicly confirmed its existence on the platform formerly known as Twitter. The social media company finally suspended the account Wednesday evening.

    Alejandra Caraballo with the Cyberlaw Clinic at Harvard Law School posted on X Wednesday that she reported the account’s content, but received a reply from the company indicating: “After reviewing the available information, we want to let you know [the account] hasn’t broken our safety policies.”

    As CNN reported, the San Bernardino County Sheriff’s office said on Monday that the suspected killer — who himself was shot and killed in a gun fight with police — used X, as well as Gab, a platform popular among far-right extremists.

    The X account used by the suspect contained a pinned tweet with an image of a Pride Flag set on fire. The account also contained other anti-LGBTQ and anti-Semitic material, as well as posts referring to police as using “sociopathic schemes.”

    A request for comment to X regarding why the account remained active generated an auto-reply from the company indicating: “We’ll get back to you soon.” Approximately 30 minutes after CNN’s query, the account was suspended. Under past leadership, X was typically quick to suspend accounts associated with violence.

    It was not clear if the suspension of the account was a result of CNN’s query.

    Elon Musk, who owns X, laid off about 80% of the company’s staff over the past year, including a large number of employees who had worked in the company’s compliance department.

    —CNN’s Michelle Toh and Juliana Liu contributed to this report

    [ad_2]

    Source link

  • Why Employee Accountability is the Holy Grail of Every Successful Business | Entrepreneur

    Why Employee Accountability is the Holy Grail of Every Successful Business | Entrepreneur

    [ad_1]

    Opinions expressed by Entrepreneur contributors are their own.

    Accountability is a remarkably dynamic word and so much more than a simple promise to perform. While the concept is rooted in responsibilities, the term also implies continuous action and a healthy system of checks and balances. At its core, accountability is about showing up, claiming ownership of a task, and then accomplishing the things you have committed. And everyone in your organization should do the same – because accountability is not a solo act. Accountability is the kinetic energy that fuels every successful organization.

    Your own accountability as a business owner is a gimmie; as the leader of your company, your word is your bond. And there are also huge benefits in creating a culture of accountability throughout your organization.

    You want employees to be answerable for their responsibilities. You want your team to work toward company goals, maintain certain metrics and meet their deadlines. While these accountabilities might seem rudimentary, you might be surprised how many businesses struggle with them.

    I believe most employees want to do a good job and try hard to be accountable. If they fall short, a glitch in communication is usually at the heart of the problem. Maybe the employee was never clear on expectations. A lack of transparency possibly hobbled achievement. Or, as is often the case, perhaps the employee’s definition of success differed from that of their manager.

    Fostering a culture of employee accountability is key to the success of any business, and the formula almost certainly starts with respect for your team, their strengths and their goals. Best-selling author and TED Talker Daniel Pink says that fostering a spirit of autonomy, mastery and purpose in your employees allows them the freedom and inner drive to develop creative solutions. He is right; by affording them these opportunities for self-direction and responsibility, you create better alignment in an environment where your people feel valued and their talents nurtured. This is to say that you set the stage in your business for a culture of accountability.

    Related: How to Create a Culture of Gentle Accountability in 3 Steps

    Employees crave autonomy

    Autonomous employees are empowered to leverage their own judgment and take ownership of their decisions. Embracing a culture of self-responsibility throughout your business fosters a stronger sense of employee commitment, supports innovation and demonstrates your trust in your team’s capabilities and professionalism. By giving employees more flexibility and responsibility in their own approaches and outcomes, they become more thoughtful in their actions and decision-making processes.

    Accountability and autonomy might feel like conflicting concepts at times. Getting the balance right can be challenging, but it is well worth the effort. It starts with communication and clarity. When you or your management team assign a task to an employee, ensure that the person is clear about what you want them to do and the expected results. Ask the employee to confirm what you are asking them to do. Let them know you are available if they have questions about the task. Then allow them to do their job. You can check in periodically to track their progress along the way.

    Related: Want Elite Performance? Adopt These 5 Practices Of Top Tactical Units

    Employees want mastery

    Mastery is the process of honing one’s skills to a refined level. When you provide employees with development opportunities, they become quantifiably more engaged, productive and fulfilled in their jobs. Mastery boosts employees’ sense of accomplishment, positions them for a more rewarding career trajectory, and seeds the business with increasingly capable people. I talk a lot about win-win in business. Creating opportunities for your employees to master their skills while increasing your company’s competitive edge is certainly one of them.

    Consider investing in your business’s employee development, mentorship and leadership training programs. The ROI for learning initiatives tends to be high from a financial and cultural perspective. And while an increase in accountability is challenging to track with real numbers, it is most definitely positively impacted by employee mastery.

    Related: What is the Caliber of your Company Culture and How Can You Develop It?

    Employees desire purpose

    Now more than ever, employees yearn for a sense of purpose that serves as something larger than themselves in their professional and personal lives. Millennials and Gen Zs are particularly motivated to make a difference in the world around them at both a micro and macro level. By instilling a profound sense of purpose within the vision and mission of your company, you better attract and retain those people who are aligned with similar concerns and causes.

    When employees feel empowered and impactful in their ability to support what they care about, they are more committed, intentional and accountable. Greater purpose inspires ownership in achieving above-and-beyond outcomes.

    Purpose-driven employees also tend to be more adept at tackling challenges. They have faith in their own ability to overcome adversity to achieve a desired goal, so they willingly take on more responsibility and accountability to make things happen. Purpose is a powerful motivator on so many levels.

    When employees fall short on accountability

    What if you have put in the effort to create a culture of employee autonomy, mastery and purpose in your business, but your people are still lagging in the accountability department or are regularly just not meeting expectations?

    Rather than resorting to criticism, I suggest you take a coaching approach. Ask the employee how they felt a glitchy project went. What worked well and what panned out poorly. Ask them to analyze the processes and procedures, then have them share those opinions with you. This will provide you with enormous insight, at least from this employee’s perspective, that you may not have considered.

    While leveraging the coaching approach, you will often find that the employee admits their own culpability or poor performance in the project and makes suggestions for self-correction. Which, when you think about it, really is the definition of employee accountability, isn’t it?

    [ad_2]

    Jason Zickerman

    Source link

  • How Leaders Can Change the Trajectory for Women in Tech | Entrepreneur

    How Leaders Can Change the Trajectory for Women in Tech | Entrepreneur

    [ad_1]

    Opinions expressed by Entrepreneur contributors are their own.

    No one blinks when they find out your doctor is a woman. Or your lawyer. Or your accountant. But try telling them that your CTO is a “she” or your IT “guy” isn’t a guy at all — you might get a different reaction. That’s a problem, of course. Fortunately, it’s solvable. As leaders, we can help pave the path to a tech career, making it less daunting for women.

    As a woman who’s been successful in navigating the rocky road to tech success, I can attest to the fact that it can be done. If you have a dream, you can do it. I just wish that women could realize equality in the technical fields a little faster. According to one CIO Magazine article from 2023, women make up merely 28% of the computing and math-focused worker population. Perhaps worse, about half of the women employees who start in tech eventually leave the tech world behind. Those aren’t great numbers, but they shouldn’t serve as barriers.

    The fact is, technology is an amazing sector. It’s growing all the time, and opportunities are opening up left and right. Who would have guessed just a decade ago that podcasting technology for brands would be so needed? Now, it’s not only a “thing:” It’s a “thing” that’s in high demand. That’s why I moved into the niche.

    Women who are passionate about all things technology-related have so many directions to go in. However, they need to get a foot in the door first. If you’re in a leadership role where you can help women move into tech, I urge you to apply some of these tips. You’ll be doing a favor not just to talented, tech-minded women but to all the industries that need them.

    Related: 5 Ways to Make the Modern Tech Workplace More Welcoming to Women

    1. Eliminate biased hiring practices

    Several researchers dove into the statistics of inclusive organizations in 2021. These were businesses devoted to diversity. Nevertheless, they still found tons of biased hiring happening. In one case, female STEM majors needed perfect GPAs to effectively compete with their male counterparts with lower GPAs.

    My guess would be that those companies’ leaders had no clue they were making the candidate journey harder for women. They probably assumed that everyone was being treated fairly. Instead of making the same error, work with your human resources director and hiring managers. Figure out if unconscious bias may be sneaking into the way you evaluate tech applicants.

    One way to remove gender bias includes taking identifiable names and information off applications. You may also want to wait to conduct face-to-face interviews until the last rounds of decision-making. Using digital, AI-fueled platforms can help, too, especially in the early stages of screening.

    2. Offer female employees the chance to laterally move to tech roles

    Let’s say you have a female employee in a non-tech department. She mentions that she’d like to learn more about technology and maybe one day hold a technical position. Is it possible to make that happen? Perhaps, if you set up professional development and mentorship programs within your company.

    You can’t assume that every worker in your business wants to stay where they’re at forever. Many will want to make lateral moves at some point during their tenures. Why couldn’t those lateral moves be across silos and not just from one cubby to the next? I got my start in marketing. However, I gradually pivoted myself into a more tech realm. I still have my marketing chops, of course. I just use them differently as the head of a more technical startup.

    You shouldn’t risk losing a good employee just because she’s interested in doing something different career-wise. According to Qualtrics, the average churn rate is 10.6% across all organizations. This means that if you can get your turnover to single digits, you can avoid saying goodbye to superstars. At the same time, you may be able to guide a female team member into a technical position. She’ll stay with your company, and you’ll increase the number of women in tech on your staff. Everyone wins.

    Related: 3 Tips for Promoting From Within

    3. Switch to a female-friendly tech vendor

    There’s a saying that you’re judged by the company you keep. It’s true in business as well as personal life. When you partner with vendors who prioritize gender equality — including in places where women are historically underrepresented — you make a big statement. Effectively, you tell the world that you’re going to be the change you want to see.

    For example, let’s say that you’re trying to pick a new vendor for a technical service you need. Though the vendors you’re evaluating are all unique in some ways, they’re not too different. Except one has obviously given women more chances to try their hand at technical jobs.

    Is it worth giving that latter company your business? By doing so, you’ll show your support. You may even prove to be an encouragement for the women in your workplace who have considered tech at some point. You may find the experience an opening for what McKinsey & Company calls supplier collaboration, too. That is, you and your new vendor may be able to form other partnerships, like perhaps a joint tech internship for female college students.

    Women who want to jump into tech shouldn’t be held back. By tackling the problem of gender inequalities in the industry now, we can all make having a tech career easier for future generations.

    Related: How Women Are Innovating and Shaping the Tech Landscape — and How Men Can Support Them

    [ad_2]

    Lindsay Tjepkema

    Source link

  • Know a DEI Skeptic? Use These 3 Strategies to Engage Them | Entrepreneur

    Know a DEI Skeptic? Use These 3 Strategies to Engage Them | Entrepreneur

    [ad_1]

    Opinions expressed by Entrepreneur contributors are their own.

    The good news is that most people believe in the value of diversity, equity and inclusion initiatives in the workplace — yet the minority, although vocal, is roughly 20% of the workforce. For these DEI skeptics, we recommend a three-pronged approach:

    1. First, learn more about their story and what is holding them back.
    2. Ask for their engagement directly.
    3. Offer up a specific way they can show support and hold them accountable.

    Related: Does DEI Training Work? It Depends How Proactive It Is.

    Learn more about their story and what is holding them back

    Overwhelming people with facts and figures is tempting, but often not helpful in changing perspectives. Instead, meet skeptics where they’re at. Give them time to process their fears, concerns and ideas. This can be helpful information for allies that want to better understand the challenges of DEI work. Chances are some other concerns could be valid. As with any line of work, there are always pros and cons and paradoxes that are more often in between.

    We’re all a product of our lived experiences. It’s hard for people to take on a perspective that they themselves don’t share. This is why storytelling is so powerful as allies. Asking questions to learn about people’s upbringing, caregiving roles they experienced at home and exposure to other races and cultures growing up is key. People’s socioeconomic class has a significant tie to our perceptions as adults. For example, many lower-class white people share the belief in the myth of meritocracy — meaning hard work pays off. Yet, when you compare notes with people of color, they are unique challenges they often face due to the intersections of racism and classism.

    To reach a DEI skeptic, consider asking these questions:

    • What aspects of DEI are you most skeptical about? Understanding their specific concerns can help tailor the conversation to address their doubts directly.
    • Have you encountered any personal experiences or observations that have influenced your skepticism? Exploring their personal perspective can provide insight into their viewpoint and help build a connection.
    • Are there specific examples of companies or organizations where you think DEI initiatives have been ineffective or problematic? What would you like to see done differently? Discussing real-world cases can lead to a more nuanced conversation and provide an opportunity to address specific concerns.
    • Do you think it’s important for all individuals, regardless of their background, to have an equal opportunity to succeed? How might unequal access to opportunities impact society as a whole? Exploring the concept of equal opportunity can help highlight the underlying principles of DEI.
    • Have you ever been in a situation where you felt excluded or misunderstood? How did that make you feel and what steps would you have appreciated to address it? Drawing parallels between personal experiences and the broader DEI conversation can foster empathy and understanding.
    • Are there ways in which you think diversity could be promoted without compromising meritocracy? Discussing strategies that align with their values can help bridge the gap between skepticism and the goals of DEI.
    • How do you think diverse teams can contribute to innovation and problem-solving? Are there examples you can think of where diverse perspectives led to better outcomes? Highlighting the practical benefits of diversity can help counter skepticism with evidence.
    • Do you think there is a connection between workplace diversity and attracting and retaining top talent? How might a more inclusive environment impact employee morale and job satisfaction? Discussing the potential impact on talent management can provide a tangible perspective.
    • What would it take for you to consider DEI initiatives as valuable and worth pursuing? What specific outcomes or changes would you like to see? By focusing on their expectations and potential solutions, you can create a shared vision for the role of DEI.

    Related: 4 Ways Inclusive Leaders Can Respond to the Weaponizing of DEI

    Ask for their engagement directly

    Many times there’s confusion about the role the majority group can play in DEI. For example, older, straight, white men who do not have a disability often say that DEI is not for them. DEI is about inclusion, so it is paramount that everyone is a part of creating an inclusive culture. Rather than wait for the majority group to join the conversation, consider directly asking for their support. Make it clear that you want them to play a role and what specific expectations are for engagement. Consider these ideas to engage them:

    • Collaborative initiatives: Create opportunities for members of the majority group to collaborate with individuals from different backgrounds on projects, committees or initiatives. Emphasize the value of diverse perspectives in problem-solving and decision-making processes.
    • Sponsorship of Employee Resource Groups (ERGs): ERGs are a great way for the majority group to participate and learn alongside members of different groups. For those in positions of power, having them engaged as sponsors can help with resource allocation as well.
    • Lead by example: Showcase visible support from leadership and role models within the majority group who actively champion DEI initiatives. Highlight successful case studies or stories of organizations that have benefited from embracing diversity and inclusivity.
    • Mentorship: A great way for allies to get involved is by mentoring and being mentored by people different from themselves. This could be a formal pairing program of informally setting the expectation that leaders engage in mentoring folks different from themselves. Most allies report learning more from their mentees than the mentees learn from them.

    Related: 10 Ideas to Drive Your DEI Initiatives in 2023

    Offer up a specific way they can show support and hold them accountable

    Lastly, it is important that you set the expectation that they are responsible for their own education as potential allies in training. The burden of education should not fall on folks that are already dealing with the adversity of diversity. As with any cultural transformation, accountability is critical to long-term success. It is important to measure outcomes and hold leaders accountable for diverse representation and perceptions of inclusion on their teams just as you would with any cultural change.

    [ad_2]

    Julie Kratz

    Source link

  • A Nurse Turned $500 in Savings Into $100 Million in Sales | Entrepreneur

    A Nurse Turned $500 in Savings Into $100 Million in Sales | Entrepreneur

    [ad_1]

    In 2013, Courtney Adeleye was working as a registered nurse and searching for a product suitable for treating natural hair.

    “There were not many brands that used natural ingredients and specialized in healthy hair growth at the same time,” Adeleye recalls. “So, I started mixing my own products at home and infused them with vitamins, nutrients and healthy ingredients.”

    Adeleye documented her homemade hair care routine on YouTube, and it wasn’t long before she gained a large following of people who wanted to know her secret — and purchase products from her directly. So, with just $500 to her name, Adeleye developed a few deep conditioning treatments and sold them to her fans.

    Those initial offerings would grow into The Mane Choice, Adeleye’s hair care solution for healthy locks, featuring formulas free from mineral oil, petrolatum, parabens, sulfates and formaldehyde.

    Adeleye says she sold $10 million worth of products from her home during her first three years in business, and within another two, she’d partnered with more than 60,000 retailers across the U.S. — achieving $100 million in sales and an IPO by 2019.

    Last year, Adeleye launched Olbali, a health-focused direct-selling company, to house her private brands, including The Mane Choice, Cool Coffee Clique, Foolproof Body and more.

    Related: How Private Equity Investors Gave This 17-Year-Old Beauty Brand a $100 Million Makeover

    Entrepreneur connected with Adeleye during National Black Business Month to hear more about how she overcomes the limiting perceptions Black-owned businesses often face and the 10 secrets that helped her see so much success.

    “I have been asked if my products are for Black women only despite having extensive diverse marketing.”

    Adeleye says she didn’t become a nurse because she wanted some people to live healthier lives — she became one because she wanted everyone to live healthier lives. The same is true of why she founded a beauty and wellness business.

    Her company’s products aren’t just for Black consumers, but for everyone who can benefit from them, Adeleye says.

    Courtesy of Olbali

    Still, all too often, Black founders are unfairly pigeonholed, and the Black-owned label can actually work against their businesses, according to Adeleye.

    “I create healthy products for people to help them live healthier lives,” she explains. “However, I have been asked if my products are for Black women only despite having extensive diverse marketing.”

    Research from McKinsey & Company highlights how pervasive the issue is.

    Like all businesses, beauty brands must stay connected with their core shoppers and pursue growth opportunities — yet “there’s also a persistent myth in the beauty industry that Black-brand products can only be sold to Black consumers,” per the report.

    Related: 6 Ways You Can Support Black Businesses Long-Term | Entrepreneur

    Adeleye says she “must be more intentional” when it comes to displaying diversity across her brands, ensuring her business can realize its full growth potential “on a mass level.” “My goal has always been to be diverse and inclusive,” she says. “So, being intentional is something that comes natural to me.”

    “You have to believe in yourself before anyone else will.”

    Adeleye says following 10 key guidelines helped her achieve her many milestones to date — spanning product innovation, marketing tips, social media strategy and more.

    Here’s what she suggests for entrepreneurs who are ready to level up their businesses:

    1. Be authentic.

    2. Don’t meet your customer expectations…exceed your customer expectations.

    3. If you don’t think you have a great product, you need to try again before releasing it.

    4. Informal content can be more powerful than formal content.

    5. Be a walking billboard for your brand.

    6. Engage with your customers on all platforms.

    7. Show up consistently on social media.

    8. Bring your brand to life (off social media) by doing grassroots events and activations.

    9. Invest more in your customers and micro-influencers versus macro-influencers.

    10. Fix the brand before you start to spend money on marketing. Great branding can exceed great marketing.

    Adeleye’s learned a lot over the course of her entrepreneurial journey, but perhaps her best piece of advice? “You have to believe in yourself before anyone else will.”

    “If you don’t believe your business is just as good or even better than the next business, it never will be,” Adeleye says. “There is no such thing as an oversaturated industry. I say, ‘An industry cannot be oversaturated if I am not currently producing in it.’”

    [ad_2]

    Amanda Breen

    Source link

  • Pride Month backlash hurt Target’s sales. They fell for the first time in six years | CNN Business

    Pride Month backlash hurt Target’s sales. They fell for the first time in six years | CNN Business

    [ad_1]


    New York
    CNN
     — 

    Target’s quarterly sales fell for the first time in six years as consumers pulled back on discretionary goods and fierce right-wing backlash to Target’s Pride Month collection took a toll on the brand.

    Target’s sales at stores open for at least one year dropped 5.4% last quarter, including a 10.5% drop online. The company also cut its annual sales forecast.

    Target’s foot traffic dropped 4.8% last quarter, “likely a function of a mix that skews too discretionary, as well as the Pride merchandise issues,” Michael Baker, an analyst at DA Davidson, said in a note to clients.

    Still, Target’s profit came in higher than Wall Street’s expectations, and the stock rose 5% during early trading Wednesday. Heading into Wednesday, Target’s stock dropped 27% over the past year.

    Target was one of the strongest-performing retailers during the pandemic as consumers flocked to stores and its website while stuck at home. But Target has slipped as consumers change their spending patterns.

    Americans are spending more on experiences, including concerts and movies, and less on nonessential items. Home Depot

    (HD)
    said Tuesday that consumers took on fewer major home renovation projects.

    Target

    (TGT)
    is over-exposed to non-essential merchandise compared to competitors such as Walmart

    (WMT)
    and Costco

    (COST)
    . More than half of Target

    (TGT)
    ’s merchandise is discretionary – clothing, home decor, electronics, toys, party supplies and other non-essentials. The company in recent years has added more food and essentials to its stores.

    “Consumers are choosing to increase spending on services like leisure, travel, entertainment and food away from home, putting near-term pressure on discretionary products,” CEO Brian Cornell said on a call with analysts Wednesday.

    Cornell said that store theft and safety have also become bigger concerns.

    “Safety incidents associated with [theft] are moving in the wrong direction,” Cornell said. “During the first 5 months of this year, our stores saw a 120% increase in theft incidents involving violence or threats of violence.”

    Target has been embroiled in the political culture wars over gender and sexual orientation.

    Beginning in May, Target also faced a homophobic campaign that went viral on social media over its annual Pride Month clothing collection. Fueled by far-right personalities, the anti-LGBTQ campaign spread misleading information about the Pride Month products.

    The campaign became hostile, with violent threats levied against Target employees and instances of damaged products and displays in stores. Target said on May 24 that it was removing certain items that caused the most “volatile” reaction from opponents to protect its workers’ safety.

    But Target’s response frustrated supporters of gay and transgender rights, who said the company caved to bigoted pressure.

    “The strong reaction to this year’s Pride assortment” impacted sales during the quarter, Christina Hennington, Target’s chief growth officer, said Wednesday.

    Target will adjust its Pride Month collection next year, including potential changes to timing, placement in stores and the mix of brands it sells.

    “The reaction is a signal for us to pause, adapt and learn,” she said.

    Other brands, such as Bud Light, have faced right-wing backlash over attempts to be more inclusive.

    America’s former top-selling beer has targeted by right-wing media and anti-trans commentators since April, after sponsoring transgender influencer Dylan Mulvaney.

    The controversy cost Bud Light’s parent company about $395 million in lost US sales and Bud Light lost its top beer spot to Modelo.

    [ad_2]

    Source link

  • Jon Taffer of Bar Rescue on Succeeding in the Reaction Business | Entrepreneur

    Jon Taffer of Bar Rescue on Succeeding in the Reaction Business | Entrepreneur

    [ad_1]

    Opinions expressed by Entrepreneur contributors are their own.

    In Jon Taffer’s eyes, the restaurant industry isn’t just about serving food and beverage — it’s about creating REACTIONS.

    The Bar Rescue host and executive producer knows the importance of understanding the psychology behind customers’ reactions. It’s at the core of his business philosophy.

    Jon Taffer‘s journey to becoming host and executive producer of Bar Rescue on Paramount was not without challenges.

    Despite initial doubts from friends about his ability to be a TV star, the famed businessman has held onto two powerful lessons that continue to shape his success: the importance of believing in oneself and the value of long-term vision over short-term gains.

    As Jon Taffer tells Restaurant Influencers host Shawn Walchef of Cali BBQ Media, “The only person who can say no to you — is you — don’t ever forget that.”

    Before stepping into the limelight as star of Bar Rescue, Jon Taffer had already tasted lots of success in his career.

    This pre-existing experience gave him the leverage to keep authenticity as a non-negotiable going into his famous hospitality series. Refusing to “sell his soul,” he stood ground when some producers suggested adding fake elements for dramatic effect.

    Jon Taffer‘s commitment to real and authentic content not only saved the show and made it a big hit, but also strengthened his brand. His unwavering authenticity is a cornerstone of his identity, both on and off the screen.

    He stresses the significance of remaining true to oneself in the world of content creation.

    “I had an understanding with the network that if it wasn’t real, I would walk away because my brand still meant a lot to me before I was on TV.” says Jon Taffer. “I’m me. I’m no different talking to you now, than I am on TV. That’s really important. No matter what we do in a content world, authenticity is critical.”

    Restaurateurs who can consistently generate positive reactions from their patrons, whether through culinary excellence or impeccable service, are the ones who stand above the rest.

    As he puts it, the restaurant business is about creating reactions, not just making meals.

    Taffer believes that success lies in how effectively restaurateurs can evoke responses from their customers. To him, a dish on the table is not merely an entree, but a vehicle to elicit a reaction from the diner.

    Jon Taffer‘s approach to the restaurant industry is characterized by his dedication to creating meaningful experiences for customers. He emphasizes that it’s not about simply serving food or pouring drinks but rather orchestrating moments that evoke delight and satisfaction.

    “I don’t believe you’re in a restaurant business. I don’t believe you’re in the food and beverage business. You’re in a reaction business. Your cook and kitchen is not making an entree. That is not the product. He’s producing a reaction.”

    Jon Taffer’s journey from being told he would never be on television to becoming an Executive Producer of a hit series has been fueled by an unwavering belief in himself and a commitment to authenticity.

    Success is not about the products or services we offer but about the reactions we elicit from our audience.

    ***

    ABOUT RESTAURANT INFLUENCERS:

    Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

    Toast — Powering Successful Restaurants. Learn more about Toast.

    [ad_2]

    Shawn P. Walchef

    Source link

  • From Faith to Politics: How to Navigate Difficult Conversations in the Workplace | Entrepreneur

    From Faith to Politics: How to Navigate Difficult Conversations in the Workplace | Entrepreneur

    [ad_1]

    Opinions expressed by Entrepreneur contributors are their own.

    Although the risks are real, the rewards are worth it. What if I told you that having difficult conversations when artfully done, can bring you closer — not further — to your colleagues, friends and family?

    You don’t have to be a diversity, equity and inclusion (DEI) consultant like me to have meaningful and constructive conversations about “hot” topics. All that’s required is a bit of control in managing your emotions, good listening and speaking skills and an open mind. When I host DEI workshops and sessions with clients, I use simple techniques to empower them to have these conversations in their own institutions. Here are my top three recommended techniques that help my clients have very difficult discussions with the best possible outcomes for all involved.

    Create community agreements

    The suggestion to create guidelines and agreements at the outset of a conversation may sound a bit stale, but trust me, it’s a powerful tool. Community agreements used deliberately and respectfully in group conversations can set the tone for behavioral expectations and allow everyone to buy into a set of principles that will help keep the conversation cordial and kind.

    I usually present a suggested list of community agreements at the beginning of the conversation and invite attendees to add or remove items. Then, after the agreements have been solidified, we all agree to adhere to them. Some of my favorite community agreements include:

    • Listen to learn, not react.
    • Expect and accept non-closure.
    • Name what you need to feel safe.
    • Stay engaged throughout.
    • See this as a brave space.

    These community agreements, once agreed upon, can help ensure the conversation is kind, thoughtful and conducted with an open mind by all.

    Related: Here’s How to Have the Most Powerful DEI Conversations

    Manage your emotions

    Discussing difficult topics like faith and politics can stir up a plethora of emotions from pride to shame and countless others in between. But why do conversations like this cause such an emotional reaction? Well, it’s partly because faith and politics are incredibly close to our hearts, personal values and way of living.

    It can feel offensive to hear someone completely dismiss our way of life or speak in a way that conflicts with our values. But the country, and the world for that matter, are diverse places and we have to be able to regulate our emotions if we wish to engage with others who may have different opinions.

    In my DEI workshops, I encourage attendees to, first, recognize their emotions. Are they feeling sad? Confused? Delighted? Upset? I advise them to notice — without judgment — what emotions are coming up for them. Simply recognizing the onset of feelings is the first step.

    Next, I teach the person to practice self-regulation techniques. This can look like breathing techniques that calm the nervous system such as deep inhales and exhales. It can also look like stepping away to drink some water or take a break from the conversation or even the room, not to disengage, but simply to reset emotionally. Either way, learning to regulate one’s emotions when they are in a highly emotional state can truly keep the conversation cordial and on track.

    I also encourage clients to stay focused on the issue. One person’s opinion about a topic isn’t an attack on your personal values or beliefs. Instead of giving in to the reflex to react defensively, simply focus on what’s being said. What is the person on the other side of the issue trying to communicate? What are their values? What is the topic at hand? Focusing on the issue can help you feel less like the person is attacking you, and more like the person is merely expressing their opinion on the topic — which is almost certainly what they are doing.

    Finally, it’s important to know your triggers. What stressful events from your past are resurfacing in the conversation? What’s making your blood boil or giving you a shiver? Unresolved triggers can inspire heated emotions in the moment that other attendees may not understand. Feeling triggered and not being able to control your emotions can derail an otherwise meaningful and enlightening conversation. Knowing your triggers can allow you to step away from a conversation when the time is right. The result is more control over your emotions, a better-executed conversation, and perhaps mutual understanding.

    Related: Your Employees Are Probably Feeling Triggered at Work

    Practice active, empathetic listening

    In the moments when the last thing we want to hear is an opinion that confronts our own, the most skillful choice is to practice active listening. People are often confused about what “active” means. In this context, active listening means leaning in and truly engaging with what the other person has to say without interruption. It means giving them your full attention and practicing supportive non-verbal body language like making eye contact, nodding your head or sitting in a restful and relaxed position.

    Active listening when paired with empathy can be an amazing combination when discussing controversial topics. Empathy is an essential part of DEI and can give you the ability to put yourself in someone else’s shoes and see an issue from their perspective. It doesn’t mean you have to agree with everything they say, but it does mean you are making an effort to understand where they’re coming from and striving to keep an open mind.

    Empathetic, active listening can look like reflecting on what someone has said and then paraphrasing to check for understanding. It can include asking clarifying questions that aren’t disguised attacks but rather demonstrate a genuine interest to further your knowledge about a person’s position or ideology. Most importantly, it looks like suspending judgment. This is the part that some people take years to master. However, it’s worth practicing. Once you have the mental and emotional control to listen to another person’s perspective and remove judgment about their character or humanity, then you will have mastered the art of having difficult conversations.

    Related: 6 Strategies for Being a Better, Active Listener

    Final thoughts

    Now more than ever, our divided society has a yearning to come together. From our faith, sexual orientation, political orientation or race, there is a connection void that’s ever-widening yet we share a desire to close it. I think the solution to bridging the gap and rebuilding a more cohesive and compassionate society is by engaging in difficult conversations with empathy and mindfulness. That starts with wanting to engage in these conversations, building emotional control, setting boundaries and truly listening to those on the other side of an issue. Most disagreements can often be boiled down to misunderstandings. People aren’t listening fully to one another and they can misinterpret what’s being said. To help us all become more compassionate and kind members of society, we must truly listen to the perspectives of those around us and seek to understand, not judge, their way of life and thinking.

    [ad_2]

    Nika White

    Source link

  • How Franchises Thrive in Diverse Markets | Entrepreneur

    How Franchises Thrive in Diverse Markets | Entrepreneur

    [ad_1]

    The following excerpt is from franchise expert Mark Siebert’s book The Multiplier Model. Buy it now.

    I have been fortunate enough to be able to travel the world extensively. I have been to every state in the U.S., almost every province in Canada and dozens of other countries.

    When I travel abroad, one way to judge how “Western” an economy is involves looking at how many international franchises you see on the street. When I tell people I am a franchise consultant, they often lament how these companies rob some countries of their culture. And while I love to immerse myself in the local culture of any country I visit, I never feel any regret at the global success of franchising because successful franchises can adapt and deliver their products and services across a wide range of customers.

    Related: Considering franchise ownership? Get started now and take this quiz to find your personalized list of franchises that match your lifestyle, interests and budget.

    International franchises can (and should) adapt to their local customers

    The reason franchises thrive in these cultures is that they do a better job of meeting their customers’ needs than the businesses they supplanted. They bought their products more efficiently and passed those savings along. They experimented with different products to find out which ones the consumer liked best. And, most of all, they provided the customer with a consistent brand experience from one market to the next. They delivered on their brand’s promise. The systems they developed and adapted to the local market led to their success.

    McDonald’s is an international example of adaptability

    One of the things I enjoy when traveling abroad is visiting McDonald’s to see how they have adapted to the market. When visiting McDonald’s in other countries, the ingredients used in their products may be slightly different from market to market. Beef, for example, will be locally sourced, and the diet of the cows (grass vs. grain-fed) influences things like marbling and flavor. The same can be said for McDonald’s potatoes, where different local growing conditions will produce a slightly different potato (or may even require a different type of potato altogether)—just like growing conditions can affect the grapes that are used for making wine.

    Related: Why Marketing Your Franchise Matters

    Some of the things you may find at McDonald’s around the world that you likely will not find in the States include:

    • Australia—Gourmet Angus Truffle & Cheese
    • Brazil—Pão de Queijo (cheese bread)
    • Canada—Poutine; McLobster (lobster roll)
    • Chile—Guacamole 2 Carnes (double beef with guacamole); Empanadas Con Queso (empanadas with cheese)
    • China—Taro Pie; Mashed Potato Burger (burger topped with bacon and mashed potatoes); Bacon, Macaroni, and Cheese Toastie; Black and White Burgers (twin burgers with white and black buns)
    • Costa Rica—McPinto Deluxe (breakfast meal with gallo pinto, a traditional beans and rice dish)
    • Egypt—McFalafel (vegan falafel wrap)
    • Finland—Chili Cheese Tops (fried dough stuffed with chilies and cheese)
    • France—Macarons
    • Germany—McNürnburger (made with bratwurst); Beer
    • Greece—Greek Mac (burger in pita bread)
    • Hong Kong—Rice Fantastic (burger with rice patties instead of buns)
    • India—McCurry Pan; BigSpicy Paneer Wrap; Maharaja Mac (chicken burger); McAloo Tikki (veggie burger)
    • Italy—Spinach and Parmesan Nuggets; Sweety Con Nutella
    • Japan—Ebi Filet-O Shrimp Burger; Melon McFloat; McChoco Potato (fries with chocolate sauce); Shaka Shaka Chicken (fried chicken patty with a spice packet); Idaho Burger (burger with bacon and a hash brown patty); Gracoro Burger (macaroni patty, shrimp, and white sauce)
    • Korea—Shrimp Beef Burger (beef patty plus shrimp patty)
    • Lithuania—Aštrus surio gabaleliai (fried spicy cheese with Chapala hot peppers in a crispy crust)
    • Malaysia—Prosperity Burger (long beef or chicken patty with a black pepper sauce); Bubur Ayam McD (a local rice por- ridge)
    • Mexico—McMolletes (local version of the McMuffin, with refried beans and pico de gallo)
    • Middle East—McArabia (grilled chicken in pita bread)
    • Netherlands—McKroket (fried beef and cheese burger)
    • Norway—McLaks (salmon burger)
    • Philippines—Chicken McDo With McSpaghetti (fried chicken leg with spaghetti and meat sauce)
    • Poland—Cordon Bleu Burger (beef patty, chicken patty, and bacon)
    • Singapore—Chicken SingaPorridge (congee with fried chicken strips)
    • Spain—Gazpacho
    • Sweden—McPlant Burger (McDonald’s is testing its first plant-based burger here)
    • Turkey—McTurco (kebab meat in a pita)
    • United Kingdom—Bacon Roll; Mozzarella Dippers
    • Uruguay—Pancake Helado (pancake stuffed with dulce de leche and topped with vanilla ice cream)
    • Venezuela—Empanadas
    • And the list goes on.

    Even within the United States, there are differences in regional offerings:

    • Alaska features the McKinley Mac, an even Bigger Mac with two quarter-pound beef patties.
    • In some southern states, you can get biscuits and gravy.
    • The McLobster, mentioned above, is available in New England in the summer.
    • Hawaii features the Peach Mango Pie and also offers Spam for those who want to partake at breakfast.
    • And bratwurst has been offered in some locations in Wisconsin.

    Related: These Are the Top 200 Global Franchise Brands in 2023

    The brand is not the product

    And while the McDonald’s case study holds some valuable lessons for those looking to adapt their concepts to foreign markets, there is perhaps a much more profound lesson underlying these product offerings: The brand is not the product.

    No one ever questions the consistency of the brand because McDonald’s takes such care in selecting suppliers and preparing their products. But more important, McDonald’s knows that its brand is more than its food. McDonald’s, which is known for its hamburgers, does not sell beef (or pork, for that matter) in its 350 locations in India (even though some Indian states allow it), where about 50 percent of the menu is vegetarian. Yet the McDonald’s brand remains one of the strongest in the world (and in India) despite these product line differences.

    What exactly is the brand and the brand promise?

    Over the years, I have heard stories of Ray Kroc’s visits to his franchisees. He would often start by patrolling the parking lot, picking up each piece of litter and unceremoniously piling it on the counter while he waited for the franchisee to appear for his inevitable rebuke. His message: McDonald’s core values. were quality, service, cleanliness and value. And no franchisee had better forget it.

    Ultimately, it’s not the product, the design, or the name. The brand is the promise of a consistent experience from one Money Machine to the next. And you need to deliver on that promise if you want the continued business that will allow your machine to grow.

    Related: Find Out Which Brands Have Ranked on the Franchise 500 for Longest, Earning a Spot In our New ‘Hall of Fame’

    Get started with The Multiplier Model

    Going from small business to successful startup to scalable growth takes more than just good luck. It takes a system. Over the last 34 years, franchising consultant and growth expert Mark Siebert has been sought out by more than 70,000 executives looking to expand their companies. Out of those 70,000, only 5,000 had the right systems in place to go from successful to scalable. In The Multiplier Model, Siebert discusses the factors that determine if an entrepreneur is ready to scale their venture — and the best ways to get started. Read more.

    [ad_2]

    Entrepreneur Staff

    Source link