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Tag: diversity

  • 3 Tips for Leaders Who Want to Reconcile Boomers, Millennials, and Gen Z and Promote a More Inclusive Environment for All Generations

    3 Tips for Leaders Who Want to Reconcile Boomers, Millennials, and Gen Z and Promote a More Inclusive Environment for All Generations

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    Felizitas Lichtenberg, Global Head of Diversity and Inclusion at SumUp, lists initiatives that leaders can take to create an inclusive intergenerational space in companies

    For decades, the professional world has seen the arrival of new generations, each with its own beliefs, attitudes, and worldviews. However, despite Boomers, Millennials, and Gen Z being born in different moments of society and growing up in a world with different values and constant change, it is the role of managers to reconcile differences and seek a safe environment for everyone.

    Felizitas Lichtenberg, Global Head of Diversity and Inclusion at SumUp, a global financial technology company, lists three initiatives that leaders can take to create an inclusive intergenerational space in companies: 

    1. Overcoming the generation gap

    To prevent slipping into stereotype traps, it is critical to eliminate preconceptions connected with each age. Boomers aren’t all opposed to change, millennials aren’t all enamored with technology, and Generation Z isn’t simply about social media. 

    Deconstructing also entails acknowledging that a CEO may be in their 20s and still hold the same level of authority as a CEO who is in their 50s. Companies must incorporate this new paradigm into their strategy. 

    2. Creating a flexible and caring environment

    According to a study by CIPD, 71% of workers consider a flexible work pattern important when considering a new role, while 69% value the ability to work remotely. 

    On the other hand, older people value more secure and stable work environments. 

    Companies should seek an ideal level of flexibility: they need to be understanding of absences caused by taking care of children or parents, for example, as well as encourage visits to the office: working physically in the same environment facilitates the coexistence of different generations, and strengthens the company’s culture.

    3. Promoting diversity and inclusion

    Diversity goes far beyond generational differences. It also encompasses a variety of origins, genders, religions, sexual identities or orientations, and disabilities. By celebrating these differences, we create an environment where everyone is valued for who they are. 

    Companies need to engage in the search for diverse talent, not only to meet legal requirements but also to reap the tangible benefits of a multi-cultural and multi-generational team. Companies whose management teams focus on diversity are 19% more innovative than average, according to a study made by the Boston Consulting Group. 

    About SumUp

    SumUp is a global financial technology company driven by the mission of empowering small businesses all over the world. Established in 2012, SumUp is the financial partner for more than 4 million entrepreneurs in over 35 markets worldwide. 

    In the U.S., SumUp offers an ecosystem of affordable, easy-to-use financial products, such as point-of-sale and loyalty solutions, card readers, and invoicing.

    For more information, please visit https://www.sumup.com.

    Source: SumUp

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  • Did you attend Google's K&I Black Summit this summer? | TechCrunch

    Did you attend Google's K&I Black Summit this summer? | TechCrunch

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    Image Credits: Bryce Durbin / TechCrunch.

    A source sent me a photo of a peculiar notebook received by someone who attended Google’s K&I Black Summit in August but only recently looked through the merchandise from the event.

    On the front of the Google-branded notebook given to its Black attendees is the summit’s name alongside the event’s theme: “Seize the moment.” That’s completely normal. On the inside of the notebook, however, it reads verbatim, “I was just cotton the moment, but I came back to take your notes.”

    two photos of a notebook side-by-side, featuring a K&I Black Google Summit-branded front cover and on the inside

    Image Credits: supplied

    Now pause. The notebook is funny because it’s one of those things that, if given to a crowd of any other race, the slogan inside would have meant relatively nothing. It might have been perceived as it was likely supposed to be: a notebook made from eco-friendly recycled cotton materials. Instead, here is just this notebook, given to an audience of Black people, that says, “I was just cotton the moment.” It is an awkward oversight from Google, especially in the post-2020 era when support for Black employees has become more deliberate.

    When reached by email, a Google spokesperson did not dispute that the company gave out the notebooks during the event. The spokesperson said that the notebooks were purchased through a third-party vendor and that Google did not add the cotton line. (Google declared the email on “background,” which requires that both parties agree to the terms in advance. We are printing the reply, as we were given no opportunity to reject the terms.)

    I asked the spokesperson how the attendees might perceive the notebook’s awkward “cotton” line, but the spokesperson did not directly respond. What is clear is that whoever was overseeing the ordering of these notebooks did not pay keen attention to how they could be perceived before handing them out.

    Anyway, if anyone knows more about what happened at this Summit, please, let’s get brunch.

    Contact me on Signal at 646-831-7565.

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    Dominic-Madori Davis

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  • VC Office Hours: Unlocking the Farmers’ Market with Black Farmer Fund | TechCrunch

    VC Office Hours: Unlocking the Farmers’ Market with Black Farmer Fund | TechCrunch

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    Black farmers seem to have received the rough end of every stick this past century.

    In 1910, they represented around 14% of U.S. farmers and owned over 16 million acres of land. Today, one in 100 farmers are Black, owning less than 5 million acres and losing $326 billion in land value. Farmers are suing the USDA for alleged discrimination.

    VC investment in the agtech space has been booming these past few years, and many farmers also receive some type of subsidized funding, whether from the government or nonprofit organizations. These opportunities do not appear to be trickling down to Black founders, however. Crunchbase found that since 2018, $98.6 million out of $39.4 billion have gone to just five Black-owned agtech companies. This, alongside the government’s alleged discrimination, means that Black farmers have been marginalized from accessing the right financial resources they need to survive in this particular market.

    It was for these reasons that in 2017, Karen Washington and Olivia Watkins created the Black Farmer Fund. The fund provides economic and social opportunity to Black farmers and agricultural and food businesses in the Northeast with the goal of helping build community wealth for Black agricultural businesses throughout the region. There are around 703 Black-owned farms across the Northeast out of 196,000 total, Watkins said, adding that in New York alone, the average Black farmer makes –$906, while white farmers make around $42,000. “There is a massive racial wealth gap in agriculture and across industries,” Watkins said.

    The fund is technically a nonprofit with a debt fund attached. It raised an oversubscribed $1.1 million pilot fund in 2021 from investors and institutions, which it then invested into eight businesses. It is raising its second fund with a target of $20 million and has hit about half that amount so far, Watkins said. As a debt fund, it offers low-interest community notes and grants, writing checks ranging from $1,000 to $3 million.

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    Dominic-Madori Davis

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  • New Book Release: ‘From Ally to Accomplice: How to Lead as a Fierce Antiracist’ by Award-Winning DEI Coach Seena Hodges of The Woke Coach

    New Book Release: ‘From Ally to Accomplice: How to Lead as a Fierce Antiracist’ by Award-Winning DEI Coach Seena Hodges of The Woke Coach

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    Renowned diversity, equity and inclusion (DEI) coach Seena Hodges, founder of The Woke Coach®, is excited to announce the release of her groundbreaking book, “From Ally to Accomplice: How to Lead as a Fierce Antiracist,” where she shares best practices from her DEI training programs for every person and organization, no matter where they are on their antiracism journey.

    “In our day-to-day lives, it’s not enough to simply stand by and be an ally,” said Hodges. “Whether you’re a leader inside your organization or outside of your workplace, it’s time to become an accomplice. This book is an invitation and call to action for anyone looking for support in their efforts to fight against the multi-faceted phenomenon of racism.”

    In her debut book, Hodges provides a roadmap for leaders, featuring educational tools, personal anecdotes and real-life examples to illustrate the importance of collective action and ongoing education. By emphasizing the significance of listening, learning and unlearning, Hodges empowers readers to cultivate authentic relationships and create inclusive spaces for all.

    “I wasn’t expecting a self-help book on racism to be a page-turner, but Seena shares profound expertise and wisdom in such an engaging and straightforward way that it’s hard not to read it cover to cover,” said David Wilson, managing partner at Commutator LLC. “And at the end of it, the case for becoming an accomplice fighting racism is compelling, and the path forward is clear. This book will change the hearts, minds and actions of all who read it.”

    Seena Hodges is an award-winning DEI expert who is passionate about equity, intersectional feminism and access to brave spaces for all. She founded The Woke Coach® in 2018 because she wholeheartedly believes that racial equity is the defining issue of our time. As CEO, she leads antiracist programming and inclusion training for a wide range of clients, from local governments to the University of Minnesota, Red Wing Shoe Company, KNOCK, inc., and the Walker Art Center. 

    Hodges is a 2022 Twin Cities Business 100 People to Know honoree; a recipient of the 2022 Women Presidents Organization Women of Color Achievement Award; a 2023 Minneapolis/St. Paul Business Journal Women in Business Awards honoree; a 2023 Twin Cities Business Notable Nonprofit Board Member; a 2023 Entrepreneurial Women of Impact from Women Presidents Organization (WPO) and Women Elevating Women (W.E.W.) honoree; and was named one of the 200 Black Leaders to Know by Minneapolis/St. Paul Business Journal. 

    “From Ally to Accomplice: How to Lead as a Fierce Antiracist” is available for purchase on Amazon and at select retailers. For more information about Seena Hodges and her work, visit thewokecoach.com/book.

    To download a photo of Hodges and the cover of her book, visit thewokecoach.com/media.

    Source: The Woke Coach

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  • Janet Napolitano Fast Facts | CNN

    Janet Napolitano Fast Facts | CNN

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    CNN
     — 

    Here’s a look at the life of the former Secretary of the Department of Homeland Security, Janet Napolitano.

    Birth date: November 29, 1957

    Birth place: New York, New York

    Birth name: Janet Ann Napolitano

    Father: Leonard Michael Napolitano, anatomy professor and Dean, University of New Mexico School of Medicine

    Mother: Jane Marie (Winer) Napolitano

    Education: Santa Clara University, B.S., 1979; University of Virginia, J.D., 1983

    Grew up in Pennsylvania and New Mexico.

    First female valedictorian at Santa Clara University in California.

    Lifetime member of the Girl Scouts of America.

    Enjoys hiking and tennis.

    Is a big fan of Arizona professional basketball and baseball teams.

    Founder and faculty director of the Center for Security in Politics at the University of California, Berkeley.

    1983-1984 – Law clerk for Judge Mary Schroeder of the US Court of Appeals, Ninth Circuit.

    1984-1993 – Associate, and later partner at Lewis & Roca in Phoenix.

    1991 – Member of the legal team representing Anita Hill during the sexual harassment investigation of US Supreme Court nominee Clarence Thomas.

    1993-1997 – US Attorney for the District of Arizona.

    1999-2002 – Attorney General of Arizona. She is the first woman to hold this position.

    July 25, 2000 – Undergoes a successful mastectomy on her right breast for cancer.

    January 6, 2003-January 21, 2009 – The first Democrat in 12 years to be governor of Arizona.

    August 7, 2006-July 23, 2007 – First female chair of the National Governors Association.

    December 1, 2008 – President-elect Barack Obama nominates Napolitano to be the Secretary of Homeland Security.

    January 15, 2009 – Napolitano’s confirmation hearing before the Homeland Security and Governmental Affairs Committee begins.

    January 21, 2009 – The third Secretary of the Department of Homeland Security, and the first woman to hold the position.

    July 12, 2013 – Announces her resignation.

    September 6, 2013 – Napolitano leaves the Department of Homeland Security.

    September 30, 2013 – Becomes the 20th, and first female president of the University of California.

    May 17, 2016 – The Department of Homeland Security hosts an official portrait unveiling ceremony honoring Napolitano. The portrait is displayed in the Department of Homeland Security Headquarters in Washington.

    January 16, 2017 – Napolitano is hospitalized, suffering side effects from cancer treatment. She was diagnosed with cancer last August.

    October 26, 2017 – Napolitano announces the National Center for Free Speech and Civic Engagement. The new endeavor hopes to facilitate a “concerted educational, research and advocacy effort that will center on the First Amendment’s critical importance to American democracy.” Napolitano will chair the center which will be housed at the University of California’s Washington, DC location.

    March 26, 2019 – Napolitano’s book co-authored with Karen Breslau, “How Safe Are We?: Homeland Security Since 9/11,” is published.

    September 18, 2019 – Announces that she will step down as president of the University of California in August 2020. After a sabbatical, she will continue in her position at the Goldman School of Public Policy at UC Berkeley, where she is a tenured professor.

    May 4, 2022 – President Joe Biden appoints Napolitano to the President’s Intelligence Advisory Board.

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  • Relay Resources Invests in Diversity, Equity, Inclusion and Accessibility With New Chief Disability Inclusion Officer

    Relay Resources Invests in Diversity, Equity, Inclusion and Accessibility With New Chief Disability Inclusion Officer

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    Wally Tablit joins this leading disability employer in the Pacific Northwest as the organization’s first Chief Disability Inclusion Officer

    Wally Tablit, a nationally recognized leader in supported employment, joins Relay Resources as the organization’s first Chief Disability Inclusion Officer. Tablit will lead efforts to advance centering people with disabilities in the workplace through diversity, equity, inclusion and accessibility (DEIA) initiatives. He is responsible for recruiting, learning and development, career pathing, employee engagement, disability advocacy, and accessibility and accommodations. With the goal of enhancing the employee experience, increasing productivity and improving retention, Tablit will infuse an inclusive approach throughout facilities, policies, language, hiring, onboarding, and tools and equipment.

    Dr. Jennifer Camota Luebke, President and CEO of Relay Resources, stated, “We are excited to have Wally join Relay and look forward to broadening our impact with his additional focus on disability inclusion. Wally’s energy is infectious, and I can’t wait to see his passion and experience in action.” 

    Tablit, who identifies proudly as a gay Asian man with a disability, was born in the Philippines and immigrated to Hawaii. With a B.A. in Rehabilitation and an M.A. in Counseling from Seattle University, he has supported people with disabilities through employment, training, community engagement, advocacy, policy and leadership. He served various populations as a director of several employment agencies and helped end sub-minimum wage practices in Washington state. Tablit was recently Senior Director of Leadership and Workforce Development at RespectAbility. Prior, he was the Chief Mission and Diversity Officer at Atwork.

    Tablit was elected to the National Board of Association of People Supporting Employment First (APSE) in 2017 after serving as President of the Washington State Board. He also served as the National Board Equity, Diversity and Inclusion (EDI) Officer for three years, crafting an EDI declaration used by chapters around the country. Tablit has provided consulting services on community integrated employment, organizational development and DEIA with clients such as Rutgers University, The University of Maryland, Syracuse University, Great Lakes ADA Center and Southwest ADA Center.

    “I’m looking forward to creating a positive impact at Relay Resources,” expressed Tablit. “As a person with a disability, I’ve experienced the power of true inclusion, something Relay has been striving towards for more than 70 years. I’m eager to build on their success with this amazing team.”

    Camota Luebke views this as one of many investments Relay will be making in DEIA. “As other organizations pull back from DEIA, we want to lean in,” said Camota Luebke. “It’s important to set the foundation to support employees with and without disabilities as we grow. I’m confident Wally will lead these critical initiatives with empathy because of his vast experience.” 

    At a time when Disabilities is often the forgotten “D” in Diversity, Relay Resources, a 501(c)(3) nonprofit headquartered in Portland, Oregon, is actively cultivating an environment of true inclusion by creating meaningful work for people with disabilities.

    Source: Relay Resources

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  • Academy Awards Fast Facts | CNN

    Academy Awards Fast Facts | CNN

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    CNN
     — 

    Here is some background information about the Academy Awards, also known as the “Oscars.”

    March 10, 2024 – The 96th Annual Academy Awards ceremony is scheduled to take place, with Jimmy Kimmel hosting.

    March 12, 2023 – The 95th Annual Academy Awards ceremony takes place, with Jimmy Kimmel hosting.

    Best Picture

    “Everything Everywhere All at Once”

    Actor in a Leading Role

    Brendan Fraser, “The Whale”

    Actress in a Leading Role

    Michelle Yeoh, “Everything Everywhere All at Once”

    Actor in a Supporting Role

    Ke Huy Quan, “Everything Everywhere All at Once”

    Actress in a Supporting Role

    Jamie Lee Curtis, “Everything Everywhere All at Once”

    Director

    Daniel Scheinert and Daniel Kwan, “Everything Everywhere All at Once”

    The full list of winners

    Best Picture
    “CODA”

    Actor in a Leading Role
    Will Smith, “King Richard”

    Actress in a Leading Role
    Jessica Chastain, “The Eyes of Tammy Faye”

    Actress in a Supporting Role
    Ariana DeBose, “West Side Story”

    Actor in a Supporting Role
    Troy Kotsur, “CODA”

    Director
    Jane Campion, “The Power of the Dog”

    The full list of winners

    PricewaterhouseCoopers accounting firm has tallied the ballots since 1934. Newspaper headlines announced the winners before the ceremony until 1941, when the sealed envelope system was put in place. Prior to a PwC envelope mix-up in 2017, when an error was made during the award announcement for Best Picture, only two partners from the firm knew the results until the envelopes were opened. After 2017, new procedures were adopted, which include adding a third balloting partner to also memorize the list of winners. The third partner sits with Oscar producers in the control room while the other two balloting partners are posted on opposite sides of the stage. Additionally, the PwC partners are prohibited from using cellphones and social media backstage during the show.

    Walt Disney is the most honored person in Oscar history. He received 59 nominations and 26 competitive awards throughout his career.

    Composer John Williams is the most nominated living person – 52 nominations (including five wins).

    Meryl Streep is the most nominated performer in Academy history with 21 nominations.

    Jack Nicholson is the most nominated male performer in Academy history with 12 nominations.

    Katharine Hepburn had the most Oscar wins for a performer, with four.

    Daniel Day-Lewis is the only person to have three Best Actor Oscars.

    Tatum O’Neal is the youngest person to ever win a competitive Oscar at 10 years, 148 days old.

    Only three films have won Best Picture, Best Director, Best Actor, Best Actress, and Best Writing: in 1934, “It Happened One Night”; in 1975, “One Flew Over the Cuckoo’s Nest”; and in 1991, “The Silence of the Lambs.”

    No one film has ever taken home all six top prizes, Best Picture, Best Director, Best Actor, Best Actress, Best Supporting Actor, Best Supporting Actress.

    Scientific and Technical Awards are given out in a separate ceremony for methods, discoveries or inventions that contribute to the arts and sciences of motion pictures.

    May 16, 1929 – The first Academy Awards are held in the Blossom Room at the Hollywood Roosevelt Hotel. Tickets cost $5.

    1929 – The first Best Picture award goes to “Wings.”

    1929 – The first statuette ever presented is to Emil Jannings, for his Best Actor performance in “The Last Command.”

    1937 – The first presentation of the Irving G. Thalberg Memorial Award is given to Darryl F. Zanuck.

    1938 – Due to extensive flooding in Los Angeles, the ceremony is delayed for one week.

    March 19, 1953 – First televised ceremony is from the Pantages Theater in Hollywood.

    1966 – The awards are first broadcast in color.

    1968 – Due to the assassination of Martin Luther King Jr., the ceremony is moved forward two days as the original date is the day of King’s funeral.

    1976-present – ABC broadcasts the Oscars.

    1981 – Due to the assassination attempt on President Ronald Reagan, the ceremony is postponed 24 hours.

    2001 – The Best Animated Feature Film category is added.

    June 23, 2009 – The Academy of Motion Picture Arts and Sciences announces that beginning in 2010, 10 films will receive nominations in the Best Picture category, instead of five.

    June 26, 2009 – The Academy announces that beginning in 2010, new rules governing the Best Song category may eliminate that category in any given year. Also, the Irving G. Thalberg and Jean Hersholt honorary awards will be given at a separate ceremony in November.

    June 14, 2011 – The Academy announces new rules governing the Best Picture category, the number of movies nominated may vary from 5 – 10 in any given year and will not be known until the nominees are announced. The new rule goes into effect in 2012.

    November 9, 2011 – Eddie Murphy drops out as host of the Oscars in February 2012, one day after producer Brett Ratner quits the show, because of a remark he made that was considered homophobic.

    January 18, 2016 – Following criticism two years in a row about the lack of diversity with Oscar nominees, Cheryl Boone Isaacs, the president of the Academy, issues a statement saying that “in the coming days and weeks we will conduct a review of our membership recruitment in order to bring about much-needed diversity in our 2016 class and beyond.”

    January 24, 2017 – The romantic musical, “La La Land,” picks up 14 Oscar nominations, tying the record held by “All About Eve” and “Titanic.” After complaints in 2016 about a lack of diversity, six Black actors receive nominations for their performances, a record.

    February 26, 2017 – Following the moment “La La Land” is mistakenly announced as best picture, “Moonlight” becomes the first film with an all-Black cast to win the Academy Award for best picture. Additionally, Mahershala Ali is the first Muslim actor to win best supporting actor.

    August 8, 2018 – In a letter to members, the Academy announces that it is adding a new category in 2019 for outstanding achievement in popular film. The letter doesn’t specify the criteria for a “popular” film.

    September 6, 2018 – The Academy announces that it is rethinking the decision to add a popular film category. Academy CEO Dawn Hudson says in a statement, “There has been a wide range of reactions to the introduction of a new award, and we recognize the need for further discussion with our members.”

    December 6, 2018 – Kevin Hart steps down from hosting the Oscars after past homophobic tweets surface.

    February 5, 2019 – ABC confirms that the Academy Awards will be hostless. This will be the first time in 30 years that the ceremony will be without a host.

    February 9, 2020 – “Parasite” becomes the first non-English film to win an Oscar for Best Picture. It is also the first film to win both Best International Feature and Best Picture.

    February 9, 2020 – The 92nd Academy Awards draws an average of 23.6 million views, the lowest ratings in the show’s history.

    June 15, 2020 – For the first time in 40 years, the Academy postpones the 93rd Oscars. The last time the Oscars were postponed was in 1981, when the ceremony was delayed 24 hours because of an assassination attempt on President Ronald Reagan. In addition to the delay, the Academy agrees to extend the eligibility window for films, which usually corresponds to the calendar year. For the 2021 Oscars, the new window will be extended until February 28, 2021.

    September 8, 2020 – The Academy announces that movies must meet certain criteria in terms of representation in order to be eligible for the Academy Award for best picture beginning in 2024. Introduced under an initiative called Aperture 2025, the organization says the goal is to “encourage equitable representation on and off screen in order to better reflect the diversity of the movie-going audience.”

    April 25, 2021 – Yuh-jung Youn is named best supporting actress for her role in “Minari” and becomes the first Korean actress to win an Oscar. Chloe Zhao is named best director for “Nomadland” and becomes the first woman of color and the first woman of Asian descent to earn the award. She is also only the second woman to win.

    May 27, 2021 – The Academy announces that the 2022 Academy Awards ceremony will be held in March 2022, a month later than originally scheduled.

    March 27, 2022 – Will Smith slaps Chris Rock on the face after Rock makes a joke about Jada Pinkett Smith’s shaved head while presenting the award for best documentary. Smith then says “Keep my wife’s name out of your f***ing mouth!” twice. Censors muted the verbal part of the exchange for viewers at home in the United States.

    March 12, 2023 – Michelle Yeoh is named best actress for her role in “Everything Everywhere All at Once,” becoming the first woman of Asian descent to win the award.

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  • How Influencers Coupled With Ecommerce Can Impact Your Growth | Entrepreneur

    How Influencers Coupled With Ecommerce Can Impact Your Growth | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    The digital revolution in ecommerce has brought forth numerous innovations, with the role of social media influencers standing out distinctly. These online mavens, each with distinct flair and following, are crafting a new narrative in online marketing. Central to this transformation is social commerce, an innovative strategy that weaves shopping into the tapestry of social media.

    Unpacking the phenomenon of social commerce

    Social commerce signals a paradigm shift in how consumers experience online shopping platforms. Rather than the traditional browsing and searching, it offers a richer, more engaged shopping journey. Modern consumers, especially those in the millennial and Gen Z demographics, are tightly intertwined with their social media accounts. Platforms like Instagram, TikTok and Facebook aren’t just for entertainment; they serve as lifestyle compasses, guiding users in everything from pop culture to shopping choices.

    In this digital landscape, influencers have carved a niche for themselves. Their content, genuine and relatable, shines bright amid the bombardment of traditional advertisements. When these influencers vouch for a product, it’s seen not as a sales pitch but as a sincere recommendation. Augmenting this is the allure of convenience that social commerce brings. The process is incredibly streamlined; one can spot a product on a post or story, swipe or click on it, and be led directly to an online checkout. The entire experience is swift, smooth, and satisfying.

    Related: 6 Essential Influencer-Marketing Truths Every E-Commerce Brand Should Know

    The inimitable role of influencers

    At the core of the social commerce machine are influencers. These individuals, with their varied followings, are more than just digital personalities; they’re pillars of modern marketing. Unlike celebrities who might endorse various products, influencers are selective, ensuring their endorsements often stem from personal experiences and align with their brand. This selective approach, combined with their domain-specific expertise, makes influencers trust magnets.

    For instance, a beauty influencer’s tips on skincare are valued because they’re backed by experience, while a tech influencer’s gadget review is awaited for its depth and authenticity. Additionally, influencers prioritize engagement. Their interactions aren’t limited to broadcasting content. They chat, conduct polls, share snippets of their lives, and create a shared digital space with their followers. This two-way communication fosters a bond, a digital kinship that’s deeply valued. Another feather in their cap is their expertise in visual content. In an age where visuals dominate, influencers, with their compelling images, videos and stories, hold their audience’s rapt attention.

    Related: 5 Ways to Identify Influencers Worth Your Brand’s Time and Money

    Strategic collaborations for mutual growth

    The collaboration between brands and influencers is multifaceted. There is sponsored content, where influencers create posts or videos infused with their personal experiences with products. While promoting, they ensure transparency, often tagging these as #ad or #sponsored. Then there’s affiliate marketing, a performance-centric approach where influencers reap rewards based on the sales generated via their unique links.

    Some collaborations transcend regular promotions. Think of a renowned beauty influencer launching a limited-edition product line with a major brand. Such initiatives blend the influencer’s personal brand with the product, promising authenticity and unparalleled quality. Beyond these, some brands envision a longer journey with influencers, turning them into brand ambassadors. This deep relationship ensures that the influencer becomes an enduring face and voice for the brand.

    Enduring impacts and considerations

    The synergy between brands and influencers leads to tangible benefits. Enhanced brand recall, exponential growth in sales and spikes in website traffic are common positive outcomes. On the trust front, influencers act as a bridge, lending their credibility to the brands they endorse. However, like all strategies, this one isn’t without pitfalls. Over-commercialization can dilute an influencer’s authenticity.

    Moreover, ensuring that the influencer’s personal brand aligns with the corporate brand is crucial. Then, there’s the challenge of measuring the intangibles. While metrics like clicks, views, and sales are straightforward, quantifying trust or brand perception remains nebulous. It’s also crucial to remember that influencer marketing isn’t an unregulated frontier. Clear guidelines, especially about disclosures, exist, and both brands and influencers must adhere to them to maintain credibility and avoid legal pitfalls.

    Related: How Nano Influencers With 1,000 Followers Are Making Big Money and Impact

    Conclusion

    The convergence of e-commerce with social media influencers creates a dynamic symphony of trust, engagement, and sales. For consumers, it offers a shopping experience that’s rich, trustworthy, and interactive. For brands, it’s a golden ticket to visibility and authenticity in a crowded digital marketplace. Looking ahead, with innovations on the horizon, this partnership promises to redefine the retail landscape further. In a rapidly evolving digital world, the bond between e-commerce platforms and influencers is beneficial and essential. They aren’t just changing the game – they’re crafting a new one for the next generation of online shopping.

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    Kartik Jobanputra

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  • Wisconsin’s Democratic governor sues Republican Legislature over blocking ‘basic functions’

    Wisconsin’s Democratic governor sues Republican Legislature over blocking ‘basic functions’

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    Wisconsin Democratic Gov. Tony Evers us suing the Republican-controlled Legislature, arguing that it is obstructing basic government functions, including signing off on pay raises for university employees that were previously approved

    BySCOTT BAUER Associated Press

    October 31, 2023, 10:18 AM

    FILE – Wisconsin Democratic Gov. Tony Evers speaks at a campaign stop, Oct. 27, 2022, in Milwaukee. Evers is suing the Republican-controlled Legislature, Tuesday, Oct. 31, 2023, arguing that it is obstructing basic government functions, including signing off on pay raises for university employees that were previously approved. (AP Photo/Morry Gash, File)

    The Associated Press

    MADISON, Wis. — Wisconsin Democratic Gov. Tony Evers on Tuesday sued the Republican-controlled Legislature, arguing that it is obstructing basic government functions, including signing off on pay raises for university employees that were previously approved.

    Evers is asking the liberal-controlled Wisconsin Supreme Court to take the case directly, bypassing lower courts.

    In addition to not approving the pay raises for about 35,000 University of Wisconsin employees, Evers argues that the Legislature is blocking state conservation programs, updates to the state’s commercial building standards and ethics standards for licensed professionals.

    The Legislature included a 6% pay raise for UW employees over two years in the state budget it passed earlier this year that Evers signed. But pay raises also must then be approved by a committee of legislative leaders. That panel on Oct. 17 approved pay raises for state workers, but not UW employees because Republican Assembly Speaker Robin Vos opposes spending at the university for diversity, equity and inclusion efforts and positions.

    Evers argues in the lawsuit that the Legislature is breaking the state constitution and separation of powers by creating “legislative vetoes” through which committees controlled by a few Republican lawmakers can block actions of the executive branch.

    The lawsuit contends that the Legislature is effectively attempting to change state law without passing a bill and sending it to the governor for either approval or a veto. The lawsuit contends that similar efforts by legislatures have been struck down by courts in Alaska, Kentucky, Michigan, Missouri, New Jersey, and West Virginia.

    “Republican legislators are unconstitutionally obstructing basic functions of government—actions that have not only aimed to prevent state government from efficiently and effectively serving the people of our state but are now actively harming tens of thousands of Wisconsinites every day across our state,” Evers said in a statement.

    The lawsuit argues that the state Supreme Court, controlled 4-3 by liberal justices, should take the case directly because of its significant statewide impact and the harm from blocking the pay raises, delaying programs and failing to achieve modern building standards.

    If the court agrees to accept the case, it would then set deadlines for arguments within weeks. Otherwise the case would have to work its way through the lower courts first, which would likely take months or longer.

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  • This Is What True Success Actually Looks Like | Entrepreneur

    This Is What True Success Actually Looks Like | Entrepreneur

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    Because people often equate success with wealth and status, it’s easy to lose sight of what actual achievement looks like. In this episode of the Jeff Fenster Show, we discuss the importance of purpose, motivation, gratitude, and identity in attaining success.

    We begin by diving into the difference between your purpose and your passion.

    “Passion should be seen as the fuel, while purpose is the vehicle,” says guest Brian Boesche.

    He believes purpose goes beyond a mere reason for being; it is the guiding force that propels individuals towards their goals. While passion is a fleeting emotion that can waver over time, purpose holds steady, providing the necessary direction and focus to overcome obstacles.

    Taking vs. Giving

    Jeff Fenster, host of the show, emphasizes the significance of understanding the cycle of taking and giving. Building long-term relationships and success requires a balanced approach, where one contributes to others’ growth while receiving support. This symbiotic relationship fosters community and propels individuals towards their goals.

    As Gab Boesche, another guest on the show, highlights, motivation is derived from fulfillment. By helping others and witnessing the transformative impact of their actions, individuals find the drive to push forward. Through these acts of service, one discovers their true purpose and experiences a profound sense of fulfillment.

    Recognizing and celebrating small wins is crucial in the journey towards success. Whether securing a first client or achieving a personal goal, these milestones are stepping stones to greater accomplishments. Expressing gratitude towards team members and acknowledging their contributions fosters a positive work environment, boosting morale and encouraging continued growth.

    Making better decisions

    Making better decisions is another critical aspect of compressing time and multiplying the impact of one’s efforts. By recognizing and addressing patterns that hold us back, we can break free from self-imposed limitations and propel ourselves towards success.

    Seeking mentors is essential in navigating the path to success. Mentors provide guidance, wisdom, and support, helping individuals avoid common pitfalls and accelerate their progress. However, it is crucial to acknowledge the dangers of excessive privilege and ensure that mentorship is grounded in humility and a genuine desire to learn.

    For those seeking guidance and support in discovering their purpose, the Purpose Company stands ready to assist. By reaching out to their team, individuals can tap into a wealth of knowledge and resources to help them on their journey toward success.

    Ultimately, it is essential to remember that one’s purpose is one’s permission to pursue greatness. By embracing purpose, finding motivation through service, expressing gratitude, and making conscious decisions, individuals can unlock their full potential and achieve remarkable success.

    As Jeff Fenster concludes, “Successful people have coaches.” Embracing the power of purpose and seeking guidance from mentors and supportive communities can propel individuals toward their goals, enabling them to make a lasting impact on the world

    About The Jeff Fenster Show

    Serial entrepreneur Jeff Fenster embarks on an extraordinary journey every week, delving into the stories of exceptional individuals who have defied the norms and blazed their own trails to achieve extraordinary success.

    Subscribe to The Jeff Fenster Show: Entrepreneur | Apple | Spotify | Google | Stitcher

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  • Want to Attract Diverse Talent? You Need to Work on Your Employer Brand — Here’s Why. | Entrepreneur

    Want to Attract Diverse Talent? You Need to Work on Your Employer Brand — Here’s Why. | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Now more than ever, this question of what a business’ values, perspective, and stance are on certain social issues is under the microscope of diverse applicants. According to Monster.com, 86% of applicants actively engaged in a job search care about an employer’s reputation with regard to diversity, equity and inclusion (DEI). The same survey found that 62% of applicants would turn down a job offer if their employer did not support DEI.

    In this hiring climate, where hundreds of thousands of jobs have been added to the economy in 2023 alone, employees are looking for their perfect match and feel certain they can afford to wait until they find it. Without communicating DEI as a key value of your business on online platforms, you could be turning off high-value applicants who could join your team.

    So, how can businesses like yours stand out in the vast sea of “now hiring” signs and attract the best of the best diverse talent? The answer is clear: Develop an employer brand.

    What is an employer brand?

    Employer branding is a marketing and communication strategy that builds an emotional connection between the potential employee and the employer by demonstrating a positive image and reputation in its marketing.

    Employer branding involves the rhetoric that’s written on the company’s website, the posts it touts on LinkedIn, and the word-of-mouth reputation that represents its staff makeup, values, and commitments.

    When a diverse applicant sees your newly posted job description and is curious about your business, they likely go to your LinkedIn profile or website to see if yours is the kind of organization they’d like to be a part of. One of the ways companies can present themselves in the most positive light to these applicants is by discussing their values and initiatives around DEI.

    However, there are several missteps companies make when engaging in employer branding that could turn diverse employees off in seconds.

    Related: How Employer Branding Can Help Your Company Be Perceived As A Great Place To Work

    How employee branding could be turning off diverse candidates

    From the brand’s policies to its website messaging, these five mistakes may cause diverse candidates to dismiss your job posting before they even apply.

    1. Your business doesn’t have a DEI statement on job applications

    If you don’t have a DEI statement at the end of your job applications, you’re sending the wrong message to diverse candidates. This statement can be simple and should say something to the effect of “We’re an equal opportunity employer and are committed to providing equal employment opportunities for all applicants and employees, regardless of race, religion, gender, national origin, age, disability, marital status or veteran status.”

    As basic as this statement may sound, it acts to lower the perceived barriers to entry for some diverse applicants. It’s the first step in DEI-centric employee branding that serves as a handshake to diverse candidates. It communicates that “all are welcome” and that one’s identity doesn’t qualify or disqualify someone from being here. It’s a small step that can lead to more diverse applicants applying for your open role.

    2. Your business doesn’t offer ERGs, BRGs, or wellness groups

    An employee resource group (ERG), business resource group (BRG), or wellness group is an important component of promoting a sense of belonging in a company. Diverse applicants are looking for businesses that offer affinity groups, especially if the staff makeup has a sizable group of individuals who share a similar identity.

    It doesn’t always have to be about race, gender, or other common identities. Groups can also be formed around shared values like faith, health, sports and more. The goal is to demonstrate that your business is making a good-faith effort towards promoting community and belonging, and these are important components of a desirable workplace, especially for diverse applicants. Having a page on your business’s website or social media showcasing special groups that employees can join can help your business stand out and appear more welcoming to diverse applicants.

    Related: How to Utilize Employee Resource Groups for a More Diverse

    3. Your business doesn’t offer a flexible work environment

    It’s 2023, and more applicants are looking for flexible workspaces, whether they’re a parent or someone looking for more work-life balance (or work-life blend, as I call it), companies who brand themselves as flexible or accommodating workspaces are more attractive to potential employees than those who enforce rigid work schedules and mandatory in-office days.

    Since the world was taken by storm by the Covid-19 pandemic, more diverse applicants, including people of color, those with disabilities, and gender minorities, began looking for “safer” spaces to work. Minorities have always had to face microaggressions and adapt to the dominant culture in the workplace. However, having more flexibility around their office environment and schedule has helped those individuals find a work-life blend and has eased the burden of daily microaggressions and code-switching in the workplace.

    Related: How Code-Switching Hurts People of Color in the Workplace

    4. Your business doesn’t offer outside-of-work activities

    We all like to have fun and enjoy quality time with others. Companies that brand themselves as “fun” workspaces or ones that offer outside-of-work activities like company outings, retreats or sports activities can attract more diverse applicants and likely retain them longer. Although not every employee should have to participate in these activities, it’s nice to have the option for diverse candidates who are seeking community in the workplace.

    These activities aren’t just for show; they allow employees to bond and cultivate a true sense of belonging and community. Belonging is a critical element of a diverse workplace and should be promoted. Most companies do the bare minimum in offering outside-of-work activities. The consequence is that it can lead many minorities to feel isolated or disconnected from their coworkers–and this certainly does not attract or retain diverse talent.

    5. Build an employer brand that attracts — not repels — diversity

    Your business could have some of the best benefits packages and offerings available, but if you’re not actively discussing them, writing about them on your website and on social media, and sharing them in company emails, your employee brand isn’t going to benefit.

    Don’t neglect to speak about issues potential employees care about, like maternity and paternity benefits, flexible hours, and remote working, as well as diverse representation at all levels of the organization.

    These components of an employee brand can make or break your business’s competitiveness in the hiring market. Be the brand that stands out and attracts the best of the best by honing your employer brand and letting diverse employees come to you.

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    Nika White

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  • Does Mandatory Diversity Training Work? A DEI Expert Reveals The Pros and Cons. | Entrepreneur

    Does Mandatory Diversity Training Work? A DEI Expert Reveals The Pros and Cons. | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    As a diversity, equity, and inclusion (DEI) practitioner, I enjoy hosting and attending DEI trainings — or, as I like to call them, experiences — as much as the next person. Whether they touch on gender or racial equity or strategize on skills to build inclusion and belonging, there’s something energizing about being a part of such pivotal conversations.

    However, not everyone walks into DEI experiences as energized as I do. Some don’t know why an experience is mandatory, or they wish that it wasn’t. Perhaps they feel that because of their identity, they may be judged or attacked. Or they’re so triggered by the topics covered in the experience, that they wish they didn’t have to engage at all.

    Related: Your Employees Are Probably Feeling Triggered at Work

    While these are normal reactions to DEI experiences, I think it’s worth exploring some good reasons to make them mandatory and other reasons why it may not be such a great idea.

    Pro: When people know better, they do better

    One major benefit of mandatory DEI experiences is the informational aspect of them. Not everybody is well-versed in DEI, how to cultivate belonging and inclusion, or specific ways to show up as an ally for others. Until they know how to practice DEI principles, they may not know how to do better.

    However difficult the topics may be, giving everyone the foundational principles of DEI can help some people understand them, use them, and think critically about how to show up better in the workplace and beyond.

    Pro: DEI experiences are good for compliance

    For leaders who are constantly weighing how to cultivate safety and belonging in a diverse workforce, mandatory DEI experiences can set the stage for how we should treat each other in the workplace.

    For example, suppose your workplace has DEI protocols on how to be kind and respectful to LGBTQIA+ employees. In that case, all employees should have a baseline understanding of gender pronouns and basic interaction principles. An issue where an employee has crossed a line is much easier to identify and remedy when a DEI experience is mandatory, and the knowledge is shared with all parties. However, always keep in mind that compliance shouldn’t be the only reason for hosting a DEI experience but rather a good reason, among others.

    Related: Here’s What Your Diversity Training Might Be Missing

    Pro: DEI experiences set the foundation for a more diverse workforce and clientele

    If you know you’ll be growing your workforce or attracting more diverse clients in the future, set your business up for success by having a mandatory DEI experience on the docket.

    For example, suppose you know your business will begin to work with a more international clientele. In that case, it’s a good idea to train your employees to become more knowledgeable and competent in that particular culture. Preparing your workforce to interact with more diverse clients, fellow employees, and stakeholders can help create more fruitful and seamless interactions in the future.

    Con: People can feel forced to “think” a certain way

    Some people hesitate to engage in DEI experiences because they may view it as indoctrination. People come from different backgrounds, so requesting someone use a specific term or be mindful of behavior when engaging with certain groups can feel uncomfortable or forced for some people.

    DEI experiences shouldn’t make everyone think the same way or make someone feel ashamed of who they are or where they come from. The goal is to build a behavioral foundation where people from different backgrounds can coexist and respect one another under certain principles and best practices. There’s a good kind of discomfort that helps participants grow in certain situations, however, if a DEI experience begins to feel too confronting for certain groups, reconsider the agenda of that experience and try again with a new strategy or DEI practitioner.

    Related: From Faith to Politics: How to Navigate Difficult Conversations in the Workplace

    Con: Not all DEI practitioners operate the same

    While one group may love a certain DEI practitioner, another group may be completely turned off. If you make a DEI experience mandatory and the employees don’t enjoy it, it could have adverse ripple effects.

    Keep in mind that mandatory experiences with a practitioner that the group didn’t enjoy aren’t always the best way to get the message across. Delivery and style make a difference, so before choosing a DEI practitioner, be sure to do your research on their background and style so you can decide who would be best for the employees in your company. But be wary of asking practitioners to dilute content to avoid the good kind of discomfort we discussed earlier. Sometimes, what’s uncomfortable to hear is the best message a practitioner can deliver.

    Con: DEI experiences aren’t everyone’s preferred way to learn

    While some people enjoy in-person experiences, others prefer to read or watch videos instead. Consider offering mandatory DEI experiences to those who enjoy in-person sessions, but leave room for those who prefer a different method to opt out in exchange for reading some material, taking a quiz or watching a film.

    As long as people are engaging with the work in their own way and absorbing critical information about what’s expected of them, it’s fine. The goal is to make sure best practices for building inclusion, belonging, and respect across differences are available to employees in whatever way they prefer.

    Final thoughts

    When it comes to DEI, there’s no one-size-fits-all approach. While mandatory experiences can bring people together and help them think through strategies for building community and cultivating respect across differences, others may not choose to spend their time that way or prefer to engage with the topic in another way. There’s nothing wrong with having multiple avenues for presenting DEI information — in fact, I recommend it. What’s most important is that people engage with the information and make a good-faith effort to show up kinder, more inclusive, and more respectful in the workplace and beyond.

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    Nika White

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  • How to Ensure Your Workplace Is Truly Inclusive for All | Entrepreneur

    How to Ensure Your Workplace Is Truly Inclusive for All | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    The 21st-century workplace is evolving rapidly. As we step further into a world driven by digital advancements and changing socio-cultural dynamics, it is essential to acknowledge that our workforce should be as diverse as the world we live in. An inclusive workforce is not just about hiring people from various backgrounds or cultures; it also means embracing individuals with different cognitive processes and physical abilities. Neurodivergent individuals and those with visible and invisible disabilities bring unique perspectives, skills and innovations to the table.

    But how do we ensure a truly inclusive environment for all? As a person with nearly 30 years of experience in the workforce solutions space, I take this opportunity to recommend ways businesses can start preparing for a future that will be determined more by inclusive policies and practices than by traditional business metrics.

    Related: 5 Steps to Building a Supportive and Inclusive Workplace for Neurodiverse Employees

    1. Policy reforms

    Before diving into specific strategies, let us all agree that policies are foundational. They set the tone and the guidelines by which organizations operate. However, when we talk specifically about organizational policies around neurodiversity and disabilities, there is still room to improve.

    • Anti-discrimination laws: While many countries have policies against discrimination based on gender, race and religion, fewer have robust protections for neurodivergent and disabled individuals. Strengthening and enforcing these laws will send a strong message to employers about the importance of leveling the playing field for everyone.

    • Flexible working arrangements: It is important to recognize that not everyone thrives in a standard 9-5 setting. Flexibility in working hours or remote work can be especially beneficial for those with certain disabilities and different cognitive capabilities.

    Pioneering inclusivity: A glimpse of U.S. legislative efforts

    While the United States has long been a trailblazer in legislating for a more inclusive work environment, further refinements and initiatives are essential to achieve absolute inclusivity.

    • Americans with Disabilities Act (ADA): Enacted in 1990, the ADA stands as a bulwark against prejudice towards individuals with disabilities in various aspects of public life, spanning employment, education and transportation. A key feature of the ADA is its directive for employers: They must provide reasonable accommodations to eligible candidates or workers with disabilities unless such accommodations cause significant difficulty or expense to the employer.

    • Rehabilitation Act of 1973: Prior to the ADA, the Rehabilitation Act was a groundbreaking stride in combatting disability-related systemic biases, especially within federal entities. Section 504 and Section 508 of the Rehabilitation Act stand out. While Section 504 champions accessibility and equal opportunity to federally funded program benefits and services, Section 508 mandates that electronic information and data should be made available to disabled individuals in the same manner as it is to those without disabilities.

    • Work Opportunity Tax Credit (WOTC): Serving as an incentive to encourage diverse hiring, the WOTC provides financial rewards to employers that hire people from specific demographics, including those with disabilities. The underlying goal? To pave smoother career paths and more accessible employment opportunities for those who might otherwise grapple with significant challenges in the job market.

    • State-centric legislations: Venturing beyond the purview of national laws, numerous states have carved out their own set of rules. Some have tightened accessibility norms for infrastructure, while others incentivize inclusive hiring practices.

    2. Structural amendments

    The physical and digital infrastructure of workplaces often needs adjustment to be truly inclusive.

    • Accessibility first: Companies need to ensure that all office facilities are wheelchair-accessible, offer sign language interpreters for meetings and provide materials in braille if needed. Digital platforms should meet web accessibility guidelines, ensuring all employees can access and engage with content.

    • Dedicated resource groups: Putting together teams or committees focused on inclusivity can be beneficial both immediately and in the long run. These groups can offer insights, recommend changes and act as an organic support system for neurodivergent and disabled employees.

    Related: How to Create a More Inclusive Workplace

    3. Innovative practices

    I strongly believe that beyond policy and infrastructure, a shift in organizational culture is pivotal.

    • Awareness and training: Many of our biases are deeply ingrained in our psyche and operate unconsciously. Regular training sessions on neurodiversity, autism and disability awareness can help both employees and employers recognize, confront and counteract their preconceived notions.

    • Mentorship programs: It helps to pair neurodivergent and disabled employees with mentors who can guide, support and advocate for them.

    • Inclusive recruitment strategies: Businesses may consider partnering with organizations and institutions that work with disabled individuals to create pipelines for potential hires. This not only broadens the talent pool but also demonstrates a company’s commitment to inclusivity.

    • Tailored onboarding processes: Recognizing that a one-size-fits-all approach does not work, we must design onboarding processes that can be tailored to individual needs. This might involve providing additional training resources, establishing peer support systems or giving new hires more time to adapt to their new environment.

    • Flexible job descriptions: A rigid job description might exclude talented individuals who could perform the core responsibilities of a role but might struggle with one or two “standard” requirements. Flexibility in job descriptions ensures a broader pool of potential candidates and a more inclusive workforce.

    4. Feedback and continuous improvement

    • Anonymous feedback channels: Let us allow employees to anonymously share their experiences, challenges and suggestions without fearing retaliation or reprimand.

    • Regularly review and adapt: The journey to inclusivity is ongoing. It is important to regularly assess policies and practices, ensuring they remain relevant and effective.

    An inclusive workforce is not just a moral imperative; it’s a business one. Neurodivergent individuals and those with disabilities often approach problems differently and offer innovative solutions. By investing in policy reforms, making necessary structural amendments and adopting innovative practices, businesses can ensure they are tapping into the full spectrum of human potential.

    Building an inclusive future is not just about hiring practices. It is about creating an environment where every employee, regardless of their neurodivergence or disability, feels valued, understood and empowered.

    Related: The Difference is Difference — How to Harness the Power of Neurodiversity for Your Business

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    Nish Parikh

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  • My Mom Sent Me And My 4 Siblings To Harvard. Here’s The 1 Thing I Tell People About Success.

    My Mom Sent Me And My 4 Siblings To Harvard. Here’s The 1 Thing I Tell People About Success.

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    I’ve been thinking a lot lately about the magic train ride that my family took to get from poverty to prosperity in one generation.

    What I think about most is the price of the ticket.

    I need to confess upfront that my parents’ stories are infinitely more interesting ― and inspirational ― than mine.

    My mom, Rose Chavez, was born in La Espora, a New Mexico community of mostly undocumented Mexican immigrants who worked for the railroad in Albuquerque. She was the youngest of 11 children. Her parents were orphans: her dad, an Aztec Indian from Mexico who worked for the railroad, and her mom, a Basque girl from a barely existent village in northern Spain.

    The family’s first house — a wooden claptrap where Rose was born — had no electricity or running water. They worked hard, saved some money and moved to a nicer place, a plain but sturdy adobe house.

    They were happy — until the city put a sewer plant in their backyard. Just as soon as they thought they’d taken a giant step up, the whole family was literally engulfed in shit.

    Rose did what she always did when confronting a harsh reality: She swallowed hard and swore never to forget. And then she quietly began chiseling out a plan to improve the odds.

    The author on his mother’s lap, posing for a family photo.

    She became the first person in her family of 11 kids to graduate from high school and take a professional job at Kirtland Air Force Base in Albuquerque. At a dance on the base, she had the insane good luck to meet my dashing father, Ray. After they got married, she prayed for 10 kids, and she vowed that she’d send them all to Harvard so they could enjoy the opportunities she never had.

    The good Lord saw fit to give her just five kids, but she did indeed send every one of us to Harvard.

    As the middle child, I attended Harvard as an undergraduate and then went on to Stanford to earn my Ph.D. Now I’m a serial entrepreneur. I sold one of my startups to Microsoft and another to Salesforce.

    I’m often asked to tell my family’s story — at conferences, on podcasts, in boardrooms. I understand the appeal. It’s a powerful story, with all the trappings of a great American allegory: overcoming seemingly insurmountable odds, lifting yourself up by your bootstraps, defying expectations to achieve what many see as success.

    Ironically, some of the people who are most eager to seize upon the story miss the whole point of it. They want to say: “See, anyone with drive and ambition can achieve the impossible in this country.”

    My family history involves living with sewage right outside the window, so I know a crock of shit when I see it.

    The author giving his valedictory address to the graduating class of 1986 at Albuquerque Academy in New Mexico.
    The author giving his valedictory address to the graduating class of 1986 at Albuquerque Academy in New Mexico.

    That tidy narrative glosses over the systemic inequality that still hampers the actualization of our Founding Fathers’ vision of a more perfect union. It also erases the many nuances of my own experience — including my struggles, setbacks and shortcomings as I try to live up to the examples set by my parents.

    Not long after the team at my first startup began to grow, my mother came calling.

    “Tommy,” she said, “you have all of these great jobs to offer. Why aren’t you hiring more Latinos?”

    “There isn’t a big Latino population in these roles or with these skill sets,” I told her.

    Technically, I wasn’t wrong. In my graduating class at Stanford, I was the only American-born Latino. I conveniently wrote it off as a pipeline problem. I told her it was too hard to find Latinos with the qualifications I needed.

    My mother, a woman who had never let “hard” stop her from doing anything, listened politely, but I doubt she was convinced.

    My mom is infinitely proud of all of her children, but as I reflect back on that conversation today, I wonder if she wasn’t at that moment just a little bit ashamed of me. I wouldn’t blame her if she was. As I think back to that moment, I’m ashamed of myself.

    I wish I could tell you that conversation was the turning point for me. I wish I could say that I hung up the phone and vowed to do better. But the truth is, I didn’t change much of anything at all.

    The author (fourth from left) with his siblings, their spouses and children celebrating his parents 50th wedding anniversary in Albuquerque, New Mexico.
    The author (fourth from left) with his siblings, their spouses and children celebrating his parents 50th wedding anniversary in Albuquerque, New Mexico.

    What did begin to shift over time was my awareness of how others perceive me. While having a drink with one of my earlier bosses, I remembered a funny incident when he received an edict from higher ups saying that every team needed more diversity — ours included. When he shared this hiring imperative with the team, I thought he meant that there wasn’t enough diversity. But that wasn’t what he meant. This man, who I had worked with for years, assumed our staff was entirely white — he had no idea I was Mexican American.

    Sitting at the bar and laughing as we recalled the incident, I asked him, “So you didn’t know I was Mexican — what did you think I was?”

    “I guess I just thought you were…” he paused. “I dunno — vaguely Mediterranean?”

    We both laughed, but later that night I couldn’t sleep. As I lay in bed, staring at the ceiling, I finally computed the obvious: I’m white-passing.

    Don’t misunderstand. I’ve worked hard to get where I am. My family worked hard to help me get where I am. I will never discount that work or those sacrifices — Mom and Dad struggled too long and hard for me to disavow now. Yet I wonder: What doors were open to me that would have been closed to other Latinos who weren’t white-passing?

    I’m a data guy, and the numbers don’t lie. In 2023, those who are Latinx account for 19.1% of the U.S. population. But they only account for 8% of tech workers, 3.1% of tech executives, and 2.1% of the venture capital that winds up being invested in companies.

    You don’t need a Ph.D. in math to see that these numbers are out of whack.

    Lately, the absurdity of my experience has been washing over me. There are millions of other Mexican American kids from Albuquerque — and around the country — who are much smarter than me. The anomaly isn’t that a Mexican American kid from Albuquerque can do what I do, the anomaly is that I was given the chance to do it.

    The author taking the stage at his company's annual summit in New Orleans in 2022.
    The author taking the stage at his company’s annual summit in New Orleans in 2022.

    The tech industry — which brags about hiring the best and brightest — is foolishly missing out on entire pools of candidates because of cultural norms and self-reinforcing dynamics that only let certain types of people into the room.

    One solution? There is an organization called Digital NEST. It takes the kids of migrant laborers in Watsonville and teaches them computer science. I’ve gotten to know some of these kids, and they’re brilliant. A bunch of them now work for me as top-rank software engineers, competing shoulder-to-shoulder with pedigreed engineers from coveted technical universities.

    These kids — adults, now — remind me every day of something totally essential: Real success comes not through individual achievements but by fulfilling our shared responsibility to create opportunities, open doors, and empower others to follow.

    These days, I tell the young Latinos and others from underprivileged backgrounds that I mentor that they have to do just one thing: Never believe there is a room you have no right to walk into. It’s okay to doubt yourself now and again, but you’ve got to believe in your own power, your own agency, your own ability to make it so. And when you eventually do land in one of those rooms you never thought you’d enter, take a moment to relish that you’ve arrived, but also understand that’s when the most important work begins: It’s when you make sure to leave the door open behind you, so you can usher others following your lead to their own seats at the table.

    Tom Chavez is a serial entrepreneur and Founding General Partner at super{set}. Born and raised in Albuquerque, New Mexico, Chavez went on to receive a B.A. in Computer Science and Philosophy from Harvard University, and a Ph.D. in Engineering-Economic Systems and Operations Research from Stanford University. He has spent the last 20 years using data and AI to solve hard, interesting problems, and has founded companies acquired by Salesforce and Microsoft. More recently, he launched the Ethical Tech Project — a think-and-do tank fighting to protect consumer’s fundamental right to privacy and create a blueprint for the ethical use of consumer data across the internet.

    Do you have a compelling personal story you’d like to see published on HuffPost? Find out what we’re looking for here and send us a pitch.

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  • How Daymond John’s Black Entrepreneurs Day Is Changing the Game | Entrepreneur

    How Daymond John’s Black Entrepreneurs Day Is Changing the Game | Entrepreneur

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    Daymond John is the reason I became an entrepreneur.

    When his clothing brand, FUBU, first launched I was in junior high school. I was immediately drawn to the bold designs and the associated status wearing his clothes would bring me. But, since we had already done back to school shopping, my mother wasn’t willing to buy me anything I didn’t need.

    But here’s the thing, I didn’t need FUBU gear, I wanted it. So, I started making money by working after school. I did yard work around the neighborhood and earned $5 per hour. If I wanted a new shirt, I knew I could make enough money in a week. If I wanted to throw in a pair of pants too, I could make enough money by working over the weekend instead of sitting around watching television.

    That experience taught me that I could get anything I wanted so long as I had vision, opportunity and the determination to make it happen. And although Daymond unintentionally taught me about entrepreneurship as a teenager, there’s nothing accidental about the movement he’s creating through Black Entrepreneur’s Day.

    What is Black Entrepreneur’s Day?

    Founded in 2020 by Daymond John, Black Entrepreneurs Day is the ultimate celebration of Black business and entrepreneurship.

    This year’s event is highlighted by insightful conversations with Black business icons including Cedric the Entertainer, Whoopi Goldberg, SHAQ, Anthony Anderson, Cari Champion, Sloane Stephens and many more.

    To date, the event has raised over $750,000 in Black Business grants in partnership with the NAACP and has inspired millions of fans. That commitment continues this year with Shopify sponsoring an in-person pitch competition.

    Beyond that, Black entrepreneurs from around the country can apply for the chance to win a $25,000 grant to help them grow and scale their businesses through the NAACP Powershift Entrepreneur Grant. In addition to the monetary compensation, winners of the grant will receive:

    • Mentorship from Daymond John
    • Join Daymond live on air during this year’s Black Entrepreneurs Day broadcast

    This year’s grants will be funded by event partners including: J.P. Morgan Chase, The General Insurance, Hilton, T-Mobile, Salesforce, and TriNet.

    So if that sounds good to you, apply now, the application window closes October 11, 2023. You can find more information on the Black Entrepreneurs Day website.

    Why Black Entrepreneurs Day is so important to Daymond

    The tale of how Daymond built FUBU is legendary but one aspect of the story stands out to me because it epitomizes the resilience and creativity displayed by many other entrepreneurs.

    When Daymond first launched FUBU he didn’t have money for marketing or publicity. However, he did have one valuable asset; a deep understanding of his audience which included how they spent their free time. Specifically, they frequented the hottest hip-hop clubs in New York City.

    So Daymond, he gave away FUBU clothing to bouncers who worked at these clubs.

    Why did he do this, and what was the impact?

    • He knew these bouncers had trouble finding fashionable clothes in their size. (He solved a problem)
    • Unlike other fashion forward people, they wouldn’t just wear it occasionally, they would wear his clothes at least every weekend. (His product inspired loyalty)
    • Standing outside of these clubs, they were very visible to his target audience, people who liked hi-hop. (He identified micro influencers)

    This strategy not only got the name out, it eventually helped him land LL Cool J as a celebrity influencer, which exposed FUBU to an even bigger audience.

    Fast forward 30 years and you have the outline of a perfect influencer marketing campaign.

    Daymond understands people and behavior in a way that truly encompasses the empathy so many other brands and marketers try to project. Fortunately, his empathy also extends to other entrepreneurs who are struggling to find the money to build their business.

    During our interview he stated “I know that a lot of the money that has been traditionally issued out in this country is not going to us. But this is issued by an entrepreneur who is African American by companies that are supporting this initiative. Now, the playing field is even for me as an African American.”

    When asked about the kind of impact he wants Black Entrepreneurs Day to have he shared the following.

    “You know what the victory is going to be? People who got the grants year one, two, three and four and on coming back to say my business is doing great.”

    This isn’t just a performative gesture, Daymond is helping people establish generational wealth.

    Related: Daymond John: Money Mastery Playbook for Entrepreneurs

    The impact Daymond has had on generations of entrepreneurs

    As mentioned, Daymond John inspired my entrepreneurial journey, but he’s already played a role in my 7 year old daughter’s as well. This year we purchased his book “Little Daymond Learns to Earn“. His book ignites kids’ early interest in how money works through storytelling and practical examples. After reading it my daughter decided to start her own business selling custom bookmarks at her elementary school.

    During my chat with Daymond I shared how much money she made as well as the impact it had on her confidence and creativity. He replied “I mean, you encompass black entrepreneurs day. We’re trying to do the same exact thing that just happened. Educate people and also give them money. And then highlight just amazing people who are helping us do it like, McDonald’s and Hilton and all of our partners.”

    He then extended an invitation for me and my daughter, Lena, to join him at this year’s Black Entrepreneurs Day. Her teachers are onboard with it, so long as she shares her experience with the rest of the class.

    I’m sure she won’t be the only entrepreneur who inspires and empowers their community based on the experience they have at the event.

    You can learn more about Black Entrepreneurs Day and register to watch the online event, which takes place November 1st, at www.blackentrepreneursday.com.

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    Terry Rice

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  • Auto worker strike highlights disparities between temporary and permanent employees

    Auto worker strike highlights disparities between temporary and permanent employees

    [ad_1]

    TOLEDO, Ohio — When Rhonda Naus got a job inspecting Jeep Wranglers fresh off the assembly line, her paycheck added up to roughly half of what her co-workers were making. But with that came an expectation that her temporary status eventually would become permanent with a big jump in wages.

    Six years later, she’s still doing the same work as her colleagues at Stellantis and still making a lot less.

    “I knew I had to start at the bottom. I didn’t think I’d be at the bottom forever,” said Naus, who’s among thousands of striking United Auto Workers nationwide pushing for pay and benefit increases along with an end to multiple tiers of wages for workers across the companies.

    From office workers to delivery drivers, companies have become increasingly reliant on temporary workers. Automakers have used the lower-paid workers for years to fill in for absent and vacationing full-time employees and to staff up when production increases.

    Tiers for the Detroit automakers were created starting in 2007 as the UAW tried to help them out of serious financial troubles. Even so, GM and Chrysler ended up in government-funded bankruptcies.

    Today, union leaders say the Detroit automakers are abusing the system to save money by treating temps like full-time workers — one major point of contention in current contract talks that has led to more than 25,000 auto workers going on strike.

    “Temp work has to be temporary work,” said UAW President Shawn Fain weeks before the strike began. “We’re going to end the abuse of temps.”

    The union is also asking for pay raises as part of the contract talks, as well as a 32-hour week with 40 hours of pay, the restoration of traditional defined-benefit pensions for new hires and a return of cost-of-living pay raises, among other benefits.

    Under contracts negotiated in 2019, temporary workers reach full-time status at GM after 19 months of continuous employment and at Ford after two years. At Stellantis, maker of Jeeps, Rams and Chryslers, they get preferential hiring but no guarantees.

    In the current negotiations, GM and Stellantis have made offers to increase temporary worker starting pay from $16.67 to about $20 per hour. Ford raised its offer to $21 per hour with profit sharing and said it would make temporaries full-time workers after 90 days of continuous service.

    Once temporary workers become full time, they start on a higher pay scale that eventually would reach the top assembly plant wage of $32 per hour.

    Of the Detroit Three, Stellantis relies most heavily on temporary employees, who make up about 12% of its UAW workforce, or just over 5,100 employees. GM said its temporary workforce accounts for between 5-10% of its total union members while Ford is at about 3%.

    Temps — also known as supplemental employees — account for about one in every five of the 5,800 unionized workers at the Stellantis plant that makes Jeeps.

    “You can be here 10 years and still not be full time. That’s crazy,” said Logan Bohn, of Woodhaven, Michigan, who has worked at the plant in Toledo for two years.

    Starting pay for Stellantis temporary workers is $15.78 per hour — less than some fast food restaurants — and caps out at $19.28 after four years.

    Neither Ford nor GM would comment on Fain’s assertion that the companies are paying poverty wages to temps. A Stellantis spokeswoman noted that the company has said it wants an agreement “that fairly rewards our workforce for their contribution to our success, without significantly disadvantaging Stellantis against our nonunion competitors.”

    The UAW’s effort to eliminate tier wages was emboldened this summer when UPS agreed to end the system for its drivers in a new contract with the Teamsters.

    Along the picket lines outside the auto plants, even workers who wouldn’t directly benefit from ending the tier-wage system say it’s a top issue for them. Jennifer Navarre, a full-timer on the Jeep assembly line in Toledo, Ohio, said it’s an unfair arrangement.

    “We have to fight together,” she said.

    It’s not just the wages that are unequal for temporary workers. They have less health care benefits and don’t get profit sharing checks or other performance bonuses. They also must deal with unpredictable schedules and can be told to work overtime when others are allowed to go home.

    “Some weeks you’re working six or seven days, then a few weeks later, it’s boom, ‘We don’t need you here’ or ‘We only need you on Monday,’” Naus said.

    Workers in Toledo say there’s high turnover among temporary workers and that many left when Amazon opened a nearby distribution center and after a solar panel plant expanded its operations.

    Orlando Evans, hired in by Jeep five years ago, said many temps who’ve stayed work second jobs with flexible hours because they never know when they’ll be asked to work six days a week or none at all. He started a business driving people to the airport and around town.

    “The idea came on after all the times I’d been sent home,” he said. Evans hasn’t left the temporary job with the automaker because he needs health care coverage for his three children and two step kids.

    “Outside of that, there’s not too much more reason to stay,” he said.

    Courtney Torres, who has four children at home, said she lives paycheck to paycheck while working six days a week.

    “I just get health care and hope,” she said.

    The hope, she said, is that the new contract will give her and the others a direct route to full-time employment.

    “I want a career, I want to be some place, I want to be able to take a vacation, take my kids on vacation,” she said. “Honestly, if they don’t give us a clear path, I don’t plan on staying. I’m struggling to keep up.”

    ___

    Krisher reported from Detroit.

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  • Auto worker strike highlights disparities between temporary and permanent employees

    Auto worker strike highlights disparities between temporary and permanent employees

    [ad_1]

    TOLEDO, Ohio — When Rhonda Naus got a job inspecting Jeep Wranglers fresh off the assembly line, her paycheck added up to roughly half of what her co-workers were making. But with that came an expectation that her temporary status eventually would become permanent with a big jump in wages.

    Six years later, she’s still doing the same work as her colleagues at Stellantis and still making a lot less.

    “I knew I had to start at the bottom. I didn’t think I’d be at the bottom forever,” said Naus, who’s among thousands of striking United Auto Workers nationwide pushing for pay and benefit increases along with an end to multiple tiers of wages for workers across the companies.

    From office workers to delivery drivers, companies have become increasingly reliant on temporary workers. Automakers have used the lower-paid workers for years to fill in for absent and vacationing full-time employees and to staff up when production increases.

    Tiers for the Detroit automakers were created starting in 2007 as the UAW tried to help them out of serious financial troubles. Even so, GM and Chrysler ended up in government-funded bankruptcies.

    Today, union leaders say the Detroit automakers are abusing the system to save money by treating temps like full-time workers — one major point of contention in current contract talks that has led to more than 25,000 auto workers going on strike.

    “Temp work has to be temporary work,” said UAW President Shawn Fain weeks before the strike began. “We’re going to end the abuse of temps.”

    The union is also asking for pay raises as part of the contract talks, as well as a 32-hour week with 40 hours of pay, the restoration of traditional defined-benefit pensions for new hires and a return of cost-of-living pay raises, among other benefits.

    Under contracts negotiated in 2019, temporary workers reach full-time status at GM after 19 months of continuous employment and at Ford after two years. At Stellantis, maker of Jeeps, Rams and Chryslers, they get preferential hiring but no guarantees.

    In the current negotiations, GM and Stellantis have made offers to increase temporary worker starting pay from $16.67 to about $20 per hour. Ford raised its offer to $21 per hour with profit sharing and said it would make temporaries full-time workers after 90 days of continuous service.

    Once temporary workers become full time, they start on a higher pay scale that eventually would reach the top assembly plant wage of $32 per hour.

    Of the Detroit Three, Stellantis relies most heavily on temporary employees, who make up about 12% of its UAW workforce, or just over 5,100 employees. GM said its temporary workforce accounts for between 5-10% of its total union members while Ford is at about 3%.

    Temps — also known as supplemental employees — account for about one in every five of the 5,800 unionized workers at the Stellantis plant that makes Jeeps.

    “You can be here 10 years and still not be full time. That’s crazy,” said Logan Bohn, of Woodhaven, Michigan, who has worked at the plant in Toledo for two years.

    Starting pay for Stellantis temporary workers is $15.78 per hour — less than some fast food restaurants — and caps out at $19.28 after four years.

    Neither Ford nor GM would comment on Fain’s assertion that the companies are paying poverty wages to temps. A Stellantis spokeswoman noted that the company has said it wants an agreement “that fairly rewards our workforce for their contribution to our success, without significantly disadvantaging Stellantis against our nonunion competitors.”

    The UAW’s effort to eliminate tier wages was emboldened this summer when UPS agreed to end the system for its drivers in a new contract with the Teamsters.

    Along the picket lines outside the auto plants, even workers who wouldn’t directly benefit from ending the tier-wage system say it’s a top issue for them. Jennifer Navarre, a full-timer on the Jeep assembly line in Toledo, Ohio, said it’s an unfair arrangement.

    “We have to fight together,” she said.

    It’s not just the wages that are unequal for temporary workers. They have less health care benefits and don’t get profit sharing checks or other performance bonuses. They also must deal with unpredictable schedules and can be told to work overtime when others are allowed to go home.

    “Some weeks you’re working six or seven days, then a few weeks later, it’s boom, ‘We don’t need you here’ or ‘We only need you on Monday,’” Naus said.

    Workers in Toledo say there’s high turnover among temporary workers and that many left when Amazon opened a nearby distribution center and after a solar panel plant expanded its operations.

    Orlando Evans, hired in by Jeep five years ago, said many temps who’ve stayed work second jobs with flexible hours because they never know when they’ll be asked to work six days a week or none at all. He started a business driving people to the airport and around town.

    “The idea came on after all the times I’d been sent home,” he said. Evans hasn’t left the temporary job with the automaker because he needs health care coverage for his three children and two step kids.

    “Outside of that, there’s not too much more reason to stay,” he said.

    Courtney Torres, who has four children at home, said she lives paycheck to paycheck while working six days a week.

    “I just get health care and hope,” she said.

    The hope, she said, is that the new contract will give her and the others a direct route to full-time employment.

    “I want a career, I want to be some place, I want to be able to take a vacation, take my kids on vacation,” she said. “Honestly, if they don’t give us a clear path, I don’t plan on staying. I’m struggling to keep up.”

    ___

    Krisher reported from Detroit.

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    Source link

  • Attorneys for college taken over by DeSantis allies threaten to sue ‘alternate’ school

    Attorneys for college taken over by DeSantis allies threaten to sue ‘alternate’ school

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    Attorneys for New College of Florida, the traditionally progressive public liberal arts college that was taken over by allies of Gov. Ron DeSantis as part of his “war on woke,” is threatening to sue a group of former faculty members and students

    ByThe Associated Press

    October 1, 2023, 11:42 AM

    FILE – A student makes her way past the sign at New College of Florida, Jan. 20, 2023, in Sarasota, Fla. Attorneys for New College of Florida, the traditionally progressive public liberal arts college which was taken over by allies of Gov. Ron DeSantis as part of his “war on woke,” last week threatened to sue a group of former faculty members and students. It’s because they have formed an alternative online institute named “Alt New College” after departing the school following the takeover. (AP Photo/Chris O’Meara, File)

    The Associated Press

    SARASOTA, Fla. — Attorneys for New College of Florida, the traditionally progressive public liberal arts college that was taken over by allies of Gov. Ron DeSantis as part of his “war on woke,” last week threatened to sue a group of former faculty members and students who have formed an alternative online institute named “Alt New College” after departing the school following the takeover.

    Alt New College says on its website that it was created to teach free and subsidized courses and to preserve the original educational philosophy of the school following the “hostile takeover” of New College of Florida earlier this year.

    “Over time, we hope to build an online institute that helps protect other communities facing similar attacks,” the Alt New College website said. “What is happening at New College of Florida is part of a national strategy to overtake public education and subvert a fundamental pillar of democracy.”

    Among those backing the effort are former New College provosts, Bard College in New York and PEN America, a free expression advocacy group.

    But attorneys for Sarasota, Florida-based New College said in a letter last Thursday that the online institute may be violating the school’s trademark and is likely to cause confusion. The attorneys demanded that Alt New College stop using the “New College” name.

    “These actions have caused and will cause damage and irreparable harm to New College,” the letter said.

    New College has become a focal point of a campaign by DeSantis, a candidate for the 2024 Republican presidential nomination, to rid higher education in the state of what he calls left-leaning “woke” indoctrination on campuses.

    New trustees allied with DeSantis fired the school’s president in favor of former state House Speaker Richard Corcoran as interim president and scrapped the college’s small office of diversity, equity and inclusion. The trustees also have denied tenure to five professors despite criticism that such a move poses a threat to academic freedom.

    More than a third of the school’s faculty members have left following the change and scores of students also have transferred.

    The conservative takeover has gained national attention, prompting a visit in April by Democratic Gov. Gavin Newsom of California in which he sharply criticized DeSantis and the changes under way at New College.

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  • How to Build More Informed and Inclusive DEI Marketing Strategies | Entrepreneur

    How to Build More Informed and Inclusive DEI Marketing Strategies | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Diversity, Equity and Inclusion (DEI) have moved beyond trendy terms to become vital pillars of modern-day business models and marketing strategies that can truly move the needle. Many companies have recognized its importance, with 80% of United States employers having DEI strategies underway.

    Yet, there’s room to strengthen the impact of these initiatives. One way to do this is by understanding that while individual diversity is invaluable, it doesn’t automatically confer specialized expertise in DEI. Recognizing this difference creates an opportunity for companies to refine their DEI marketing strategies to be more inclusive and informed, laying the groundwork for impactful campaigns in the future.

    Related: 10 Ideas to Drive Your DEI Initiatives in 2023

    Why DEI matters in today’s business environment

    Companies have started recognizing that diverse perspectives can drive innovation, open new markets and positively affect the bottom line. According to a McKinsey report, the most diverse companies are more likely than ever to outperform less diverse peers on profitability. In fact, top-quartile companies in ethnic and cultural diversity outperformed those in the fourth quartile by 36% in profitability.

    The complex web of DEI marketing

    DEI marketing is more complex than adding diverse faces in promotional materials or releasing statements during heritage months. This specialized field has multiple dimensions that range from understanding legalities to deep-diving into societal norms, biases and stereotypes. A PwC report revealed that 85% of companies consider DEI a strategic priority, highlighting the increasing need for true expertise.

    Lived experience is not equal to professional expertise

    Diverse employees often bring invaluable lived experiences and perspectives that can enrich any conversation around DEI. However, this lived experience should be separate from professional expertise. The skills required for effective DEI marketing span market research, analytics, branding strategy and a nuanced understanding of legalities around diversity and representation. Professional certifications such as Certified Diversity Professional (CDP) or Certified Diversity Executive (CDE) exist to cultivate this specialized skill set.

    Tokenism: The shortcut that falls short

    The assumption that every diverse employee is a walking DEI manual leads to tokenism, a cosmetic approach to diversity that does more harm than good. Not only is this ethically problematic, but it also can hinder business performance. According to an analysis of over 80 studies spanning 25 years published in the Academy of Management Perspectives, tokenism can have a negative impact on individual and business performance.

    Related: How to Make Your Content Marketing Inclusive

    The indispensability of professional training

    There are multiple avenues for acquiring DEI expertise. Various professional organizations offer specialized certifications, such as the Certified Diversity Professional (CDP) and Certified Diversity Executive (CDE). These credentials signify a comprehensive understanding of DEI principles, from legal considerations to market analytics. The Global Diversity and Inclusion Benchmarks (GDIB) is another widely recognized standard that offers a framework for organizations to measure and improve their DEI initiatives.

    Alongside these options, accredited universities have joined the fold by providing specialized diversity, equity and inclusion certification programs. These certifications and academic courses provide a strong foundation for marketers specializing in this important area. Professional qualifications in DEI are not ornamental; they are instrumental. Individuals with these credentials are trained to handle sensitive topics carefully from rigorous study, not just personal experience.

    Shared responsibilities and inclusive allyship

    In an increasingly socially conscious marketplace, the spotlight is on brands to articulate and enact values of Diversity, Equity, and Inclusion (DEI) in their marketing endeavors. According to Sprout Social, most consumers (70%) believe it’s important for brands to take a public stand on social and political issues. True DEI marketing is a shared responsibility, calling for an inclusive form of allyship that involves everyone, irrespective of their background.

    While those with lived experiences can bring critical cultural insights into marketing strategies, such perspectives should be complemented with formalized DEI marketing expertise. Doing so safeguards the brand against legal complications and optimizes financial performance by ensuring that campaigns are both socially responsible and legally compliant.

    Cultural pitfalls: Stereotyping and appropriation

    With inadequate expertise, even well-intentioned DEI marketing can go wrong by perpetuating harmful stereotypes or engaging in cultural appropriation. In fact, a YPulse survey shows that 64% of young people agree that cultural appropriation is a problem in the U.S., and recognizing the cultural roots of trends is vital for brands. In a landscape with high stakes and expectations, brands must approach DEI marketing with more than good intentions. Truly effective campaigns require a blend of informed expertise and genuine inclusivity, ensuring the brand’s survival and long-term success.

    Related: Why Companies Are Failing in Their Diversity, Equity and Inclusion Efforts

    Economic implications of getting DEI wrong

    With a buying power of $3.9 trillion among minorities in the United States, the cost of getting DEI marketing wrong isn’t just a loss of ethical brownie points but a missed financial opportunity of massive proportions.

    While lived experiences offer invaluable insights for DEI marketing strategies, relying solely on them as the qualification for being a “DEI marketing expert” is problematic. Though these experiences can provide a unique understanding of the cultural nuances and sensitivities involved, DEI marketing is a multi-layered discipline that encompasses a range of skills, including consumer psychology, legal compliance and data analysis. Professional training and certification in these areas, often available through accredited universities and specialized programs, equip individuals to navigate the complexities of DEI in the marketing landscape.

    While lived experiences are a critical component to consider, they should form just one part of a more comprehensive, evidence-based approach to DEI marketing. Operating otherwise potentially exposes the organization to legal pitfalls and reputational damage. Companies that want to succeed in today’s diverse marketplace need to fill the expertise gap by employing qualified professionals who can develop DEI strategies that are both ethical and effective.

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    Christine Alexis

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  • The Biggest Challenges Women Entrepreneurs Face | Entrepreneur

    The Biggest Challenges Women Entrepreneurs Face | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    The challenges faced by women-owned businesses are myriad, well-known and documented. Things
    like access to capital, lack of resources and a lack of mentors — just to name a few. But what no one talks about is the resistance women-owned businesses face when we simply ask to get paid for our products and services.

    As a women-owned business, an ecommerce accelerator program and an online sales channel developed to support other women-owned businesses, the first question I am asked in 95% of conversations with potential investors, customers and partners is: “Are you a non-profit?”

    When I answer with a definitive “NO,” the responses are predictable: First, “That’s a shame because we are always looking for non-profit organizations that support women with investing, technical support, etc.” The second most common response is: “Great! But we don’t have any budget. We love your work and would like to support you in other ways.”

    The final type of response may be the worst of all. It goes something like this: “Wonderful! We are excited about your service or product and would love to use it. But we will need you to provide the first order at no cost.”

    Related: 4 Strategies to Empower Women in the Workplace

    It is a mystery to me that savvy businesspeople continue to believe, or assume, that women-owned businesses are either charities or that we don’t incur costs in developing or delivering our products or services.

    There are basic costs built into any business, but there seems to be a lack of recognition that, like any other business, women-owned businesses must charge for their services and products to cover their costs, grow their businesses and even (gasp) make a profit.

    I have been an entrepreneur for several years and have had the opportunity to work with both men-owned and women-owned businesses. In my experience, the conversations I just described are a rare
    occurrence for those businesses owned and run by men.

    Related: What Do We Tell Young Women Considering Entrepreneurship? Here are 6 Key Messages to Share

    They are virtually never asked if their businesses are not for profit; they are most often paid for trial programs or products, and there is little expectation that they would lose business if they don’t add on products or services for free. This is not a new issue, and I’m sure this is often self-inflicted by women business owners.

    When challenged on price, it is not uncommon for us to apologize or change the terms of the offer. We are often plagued with self-doubt and assume our products or services must not be worth it. I also want to recognize that women doing business with one another can be the largest source of this inequity.

    Many times, women don’t want to pay other women and devalue their businesses. I attribute this to the sense of scarcity that women in business have come to expect and the competitive environment that mindset fosters. When you are fighting over a tiny slice of the pie, it’s hard to value the feast.

    Women-owned businesses need to be paid equally for the products and services they provide. Economic development happens when businesses sell products, invest in buying additional materials, hire employees and spend in their communities. Not paying these businesses the full value of their products or services is just as impactful as a lack of access to capital.

    Related: 3 Ways Women Founders Can Leverage Their Value on Women’s Equality Day — and Beyond

    How much growth could we unleash in our economy if women-owned businesses, who, despite these headwinds, still manage to outperform most of the market, weren’t met with this price resistance? How many women-owned businesses have closed down in response to pressures to underprice and over-deliver? How many employees were not hired? How many new businesses were never able to get off the ground?

    The next time you are negotiating with a woman-owned business, please be aware of your own potential bias and assumptions. The data has shown for years that women-owned businesses positively impact the overall economy and often outperform the market. Women, like men, are in business for many reasons, but they won’t remain in business if their products or services are undervalued. Pay her for her products and services. You will be contributing to positive economic growth, gender equity, and simply playing fair.

    It’s vital to recognize and address the subtle biases and assumptions that perpetuate the challenges faced by women-owned businesses. The resistance to paying women-owned businesses fairly for their products and services is a significant hurdle contributing to economic disparities.

    By acknowledging the value women entrepreneurs bring to the market and compensating them appropriately, we can foster economic growth, empower women in business and work towards achieving a more equitable business landscape. It’s time to challenge the status quo, break free from ingrained biases and build a business environment where women-owned businesses can thrive without being undervalued or underestimated.

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    Kate Isler

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