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Tag: Discovery Senior Living

  • Discovery Senior Living Appoints Hospitality Veteran Faye Lorntz Community Director for Choreograph Gainesville

    Discovery Senior Living Appoints Hospitality Veteran Faye Lorntz Community Director for Choreograph Gainesville

    A highly respected leader, Faye joins the 55+ resort-style living community in Celebration Pointe to spearhead operations and management excellence.

    Discovery Senior Living (“Discovery”) is excited to announce the appointment of Faye Lorntz to Community Director for Choreograph Gainesville, their first-of-its-kind 55+ resort-style living community set to open this fall in the heart of Celebration Pointe. 

    Cho·re·o·graph (/kôrēə,graf/), a verb that means “to orchestrate and compose new, meaningful life experiences & purposes,” is the first of its kind in the region. Focused on an active lifestyle for residents, the pet-friendly, $63 million, 55+ resort-style community will include 180 one-bedroom and two-bedroom apartment homes (many with dens), and a wide range of exceptional amenities, including its signature High Pointe Rooftop Lounge, Where It’s @ Tech Bar & Coffee Lounge, Fresh Bites Marketplace, Reflections Heated Pool & Cabanas, Outdoor Grilling Area & Fire Pit Lounge Seating, Rhythm Lounge & Social Room, FitZone Shape Fitness Center with an Outdoor Yoga Studio & Dedicated Group Fitness Area, Barks & Bubbles Bath Salon, and even Robots as a Service – AI in motion. Residents will also have access to a dedicated Choreograph Residential App, designed to enhance their overall living experience.

    With her extensive background in hospitality and resort management, Lorntz is uniquely equipped to enhance the community experience for our residents. Her expertise will help bring the Choreograph vision to life, ensuring that the community offers an unparalleled active lifestyle rooted in resort-style comfort and innovation. By focusing on the unique needs and desires of our residents, Lorntz will foster a sense of connection and belonging, making the community a true haven for those seeking an elevated 55+ living experience.

    “Choreograph Gainesville represents a new standard in 55+ resort-style living, and I am honored to be a part of this groundbreaking project,” said Lorntz. “My goal is to create an environment where residents not only feel at home but are also inspired to lead vibrant, fulfilling lives. I look forward to building a community that embodies the vision of Choreograph and spirit of Celebration Pointe and the Greater Gainesville community.”

    As Community Director, Lorntz will be responsible for managing the Choreograph vision, standard of excellence and purpose to ensure residents live their best life.

    “We’re excited to welcome Faye to our first-ever Choreograph 55+ resort-style living community,” said Diana Ferrante Thies, SVP Marketing & Product Development for Discovery Senior Living. “Her customer-focused experience will carry out our vision and foster a vibrant, inclusive environment creating a ‘community within a community’ where we welcome the greater Gainesville area to enjoy our amenities. Her experience and passion for building connections will undoubtedly enhance the rich tapestry of our active adult community, ensuring that our residents feel engaged and valued every day.”

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    About Discovery Senior Living

    Discovery Senior Living is a family of companies that includes Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design Concepts, STAT Marketing, and Discovery At Home. With three decades of experience, the award-winning management team has been developing, building, marketing, and managing diverse senior-living communities across the United States. By leveraging its innovative “Experiential Living” philosophy across a growing portfolio in excess of 340 communities and more than 35,000 homes in nearly 40 states, Discovery Senior Living is a recognized industry leader for innovation and lifestyle customization and, today, ranks as the largest privately held seniors housing operator in the United States. 

    Source: Discovery Senior Living

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  • DePaul Driehaus College of Business and Discovery Senior Living Launch New National Leadership Development Program

    DePaul Driehaus College of Business and Discovery Senior Living Launch New National Leadership Development Program

    DePaul University’s Driehaus College of Business and Discovery Senior Living launch a new leadership development program for 200 company leaders across the country.

    Discovery Senior Living (“Discovery”) is excited to announce they have launched a new leadership development program in partnership with the Executive Education Program at DePaul University’s Driehaus College of Business to accelerate leadership capabilities.

    The leadership development program is customized to the needs of Discovery Senior Living, the fifth largest senior living operator, and one of the fastest growing with locations across the United States. As an investment in nearly 200 of Discovery’s leaders from across the company, this yearlong, virtual and online certificate program equips participants to become informed, impactful leaders. Four dynamic, synchronous workshops cover the fundamentals of leadership.

    “In our first workshop, we focus on cultivating self-awareness and action planning,” said Bob Rubin, Associate Dean of Graduate and Executive Education at Driehaus. “That workshop is led by Professor of Management and Entrepreneurship Erich Dierdorff, an award-winning teacher and leading human resources and organizational behavior researcher. It will help participants identify key leadership capabilities to strengthen and establish accountability mechanisms,” said Rubin. “This session sets the groundwork for their leadership growth journey.”

    The remaining three sessions focus on how to recruit and retain a diverse workforce; how to foster excellence; and how to drive organizational change from the mid-level. Asynchronous, experiential exercises complement the workshops, allowing participants to thoroughly integrate their newly honed leadership skills into their work. Participants who engage in all four sessions will receive a certificate from DePaul University.

    “Our executive education programs are designed to propel professionals’ development through targeted learning opportunities,” said Rubin. “We prioritize customization, tailoring our programs to align with each organization’s specific learning and development objectives.”

    “We recognize that strong, capable, and engaged leaders are at the heart of attracting and retaining the very best talent in the industry,” said Bill Sciortino, Chief Operating Officer at Discovery Senior Living. “Our investment in our leaders and partnership with DePaul is just one of many strategies towards our continued focus on building a world-class learning organization.”

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    About Discovery Senior Living

    Discovery Senior Living is a family of companies that includes Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design Concepts, STAT Marketing, and Discovery At Home. With three decades of experience, the award-winning management team has been developing, building, marketing, and managing diverse senior-living communities across the United States. By leveraging its innovative “Experiential Living” philosophy across a growing portfolio in excess of 300 communities and over 30,000 homes in nearly 40 states, Discovery Senior Living is a recognized industry leader for performance, innovation and lifestyle customization and, today, ranks among the 5 largest U.S. senior living operators.

    About DePaul University

    DePaul University’s Driehaus College of Business, founded in 1912, was among the first 10 business colleges in the United States. Among a select group of business schools worldwide to be accredited by the AACSB, Driehaus has a proud history of nurturing socially responsible leaders and equipping students to make an immediate and tangible impact in the workplace. DePaul Executive Education builds on this tradition by crafting transformative educational programs that are customized to the needs and goals of each of its clients. The program’s expert faculty bring both research acumen and real-world experience to the table, along with expertise in delivering impactful education across a wide range of modalities. The program’s partners include McDonald’s, Wintrust, Walgreens, and Byline Bank. Learn more about DePaul Executive Education here: https://business.depaul.edu/executive-education

    Source: Discovery Senior Living

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  • Discovery Senior Living Recognized as a Great Place to Work for the Third Year in a Row

    Discovery Senior Living Recognized as a Great Place to Work for the Third Year in a Row

    More than 9100 completed surveys from team members across the senior living provider organization highlighted high marks for trust and overall experience, surpassing certification benchmarks and securing the prestigious honor.

    Discovery Senior Living (“Discovery”) a nationally recognized senior living provider, has been certified as a Great Place to Work® by the Great Place to Work Institute and its senior care partner Activated Insights. This certification underscores Discovery Senior Living’s dedication to fostering a positive and inclusive work environment for its employees.

    The certification process included surveying employees across Discovery Senior Living’s community locations and assessing more than 60 elements of the team members’ work experience. These elements encompassed employee pride in the organization’s community impact, the belief that their work is meaningful, and a sense of special significance in their roles. Rankings are derived from employees’ experiences, regardless of their role or position.

    “We are elated to receive this certification for the third consecutive year,” said Lisa Lacy, Senior Vice President of Human Resources for Discovery Senior Living. “Our employees are the cornerstone of our organization, and we strive to cultivate a supportive and engaging work environment that enables them to excel. This recognition reflects the dedication and hard work of our team members, and we are honored to receive this distinction once again.”

    Discovery Senior Living is committed to providing its employees with a comprehensive range of benefits including competitive compensation, extensive healthcare benefits, and opportunities for professional development.

    “We recognize our team members as our most valuable asset,” said Bill Sciortino, Chief Operating Officer for Discovery Senior Living. “We are incredibly proud and deeply appreciative of all they do each and every day, demonstrating unwavering dedication to our residents and communities. As an organization, we could not improve without their honest feedback.”

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    About Discovery Senior Living

    Discovery Senior Living is a family of companies that includes Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design Concepts, STAT Marketing, and Discovery At Home. With three decades of experience, the award-winning management team has been developing, building, marketing, and managing diverse senior-living communities across the United States. By leveraging its innovative “Experiential Living” philosophy across a growing portfolio in excess of 300 communities and over 30,000 homes in nearly 40 states, Discovery Senior Living is a recognized industry leader for performance, innovation and lifestyle customization and, today, ranks among the 5 largest U.S. senior living operators.

    Source: Discovery Senior Living

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  • Six Veranda Club Veterans to Be Honored With a Dream Flights Adventure of a Lifetime

    Six Veranda Club Veterans to Be Honored With a Dream Flights Adventure of a Lifetime

    Veranda Club Independent Living and Assisted Living is excited to announce that six residents from their community will be honored for their military service with a special Dream Flights adventure on Friday, April 26 at the Boca Raton Airport. Each veteran will enjoy a 20-minute Dream Flight in a Boeing Stearman biplane, the same aircraft used to train many military aviators in the late 30s and early 40s. 

    The honorees include:

    • Sal Bazzano – Marines Private 1st Class
    • Robert Cramer – Navy Seaman
    • Marvin Friedman – Airforce Airman 2nd Class
    • Herb Panzer – Army Specialist
    • Karl Rettig – Army Staff Seargent
    • Richard Zenna – Army Private 1st Class

    “We are delighted to honor these residents who so bravely served our country,” said Michael Halpner, Executive Director, Veranda Club. “We take great pride in providing meaningful experiences for our residents, and this was an incredible opportunity we were excited to pursue. We are so grateful to Dream Flights.”

    Dream Flights is a non-profit organization established in 2011 and dedicated to honoring seniors and military veterans with the adventure of a lifetime.

    The honorees will be joined by family and friends at the event, and are encouraged to bring memorabilia from their service. After the flight, the crew will be available for flyer and group photos, and honorees will be interviewed about some of their war memories and favorite moments from the Dream Flight.

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    About Discovery Senior Living

    Discovery Senior Living is a family of companies that includes Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design Concepts, STAT Marketing, and Discovery At Home. With three decades of experience, the award-winning management team has been developing, building, marketing, and managing diverse senior-living communities across the United States. By leveraging its innovative “Experiential Living” philosophy across a growing portfolio of nearly 300 communities and approximately 30,000 homes in nearly 40 states, Discovery Senior Living is a recognized industry leader for innovation and lifestyle customization and, today, ranks among the five largest U.S. senior-living operators.

    About Dream Flights

    Dream Flights is a 501(c)(3) organization dedicated to honoring seniors and military veterans by providing them with the experience of a lifetime. Created and founded in 2011 by Darryl and Carol Fisher and the Fisher family, the organization provides 20-minute Dream Flights in its fleet of restored Boeing Stearman open-cockpit biplanes, the same aircraft used to train many military aviators in the late-1930s and early-40s. Dream Flights also helps veterans tell their stories, close the generation gap, and help promote a clearer understanding of ourselves and the world. 

    Source: Discovery Senior Living

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  • Arvum Senior Living Launch Marks Milestone in Discovery’s Strategic Evolution Towards Diverse, Regionally Focused Brands of Senior Living Operating Companies

    Arvum Senior Living Launch Marks Milestone in Discovery’s Strategic Evolution Towards Diverse, Regionally Focused Brands of Senior Living Operating Companies

    Arvum Senior Living, a new addition to Discovery’s portfolio, emerges as a pivotal step in the company’s strategic shift to a diverse and localized management structure of national and regional brands of senior living communities.

    Discovery Senior Living (“Discovery”) is excited to introduce its latest operating company, Arvum Senior Living (“Arvum”). The launch of Arvum marks a significant expansion of Discovery’s diverse multi-brand portfolio, solidifying its presence in the heartland of America. This move is a pivotal milestone in Discovery’s evolving regional operating company structure, dedicated to delivering exceptional senior living experiences tailored to local seniors. Arvum Senior Living currently manages communities in Illinois, Iowa, Kansas, Missouri, and Wisconsin and is well-positioned to strategically manage communities throughout the Great Plains region. 

    As an operating company of Discovery Senior Living, Arvum will function as a local management company with a dedicated leadership team, leveraging the comprehensive support services provided by the Discovery Operational Support Center located at the company’s Florida headquarters. This initiative reflects Discovery’s commitment to enhancing the quality of senior living while maintaining a strong regional focus.

    Richard Totorico, a tenured Discovery leader assumes the role of Division Chief Operating Officer for Arvum, further strengthening the executive leadership team. Totorico brings to his newly created role more than 30 years of healthcare administration experience working in acute care, community-based, and senior living settings. He previously served as Regional Director of Operations for SummerHouse Senior Living as well as Executive Director of The Trace. Totorico has a Master of Business Administration degree, is a veteran of the armed forces, and as a Sergeant in the United States Air Force, he received the Air Force Meritorious Service Medal for his work as an F-15 Crew Chief.

    “We are excited to launch Arvum Senior Living as our latest operating company and brand,” said Richard J. Hutchinson, CEO of Discovery Senior Living. “The addition of Arvum signifies the ongoing evolution in our multi-year strategic initiative aimed to seamlessly blend personalized local community management with the strength and stability of our differentiated home office specialty support departments. We are equally pleased to have Richard, a seasoned DSL executive at the helm of the Arvum team.” 

    About Discovery Senior Living

    Discovery Senior Living is a family of companies that includes Discovery Management Group, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Integral Senior Living, Discovery Development Group, Discovery Design Concepts, Discovery Marketing Group, and Discovery At Home. With three decades of experience, the award-winning management team has been developing, building, marketing, and managing diverse senior living communities across the United States. By leveraging its innovative “Experiential Living” philosophy across a growing portfolio of nearly 300 communities and approximately 30,000 homes in nearly 40 states, Discovery Senior Living is a recognized industry leader for innovation and lifestyle customization and, today, ranks among the five largest U.S. senior living operators.

    Source: Discovery Senior Living

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  • Groundbreaking Moment Ushers in Discovery Village At Castle Hills, Assisted Living and Memory Care Community

    Groundbreaking Moment Ushers in Discovery Village At Castle Hills, Assisted Living and Memory Care Community

    Construction of Discovery Senior Living’s New Assisted Living and Memory Care Community is Officially Underway

    Discovery Senior Living (“Discovery”) held a groundbreaking ceremony earlier this month at the future site of its Discovery Village At Castle Hills, Assisted Living and Memory Care community slated to open in Lewisville, Texas, in early 2025. 

    The celebration marked the official start of construction of the new Assisted Living and Memory Care community, next to its existing Active Independent Living community. It will include 90 one- and two-bedroom apartment homes boasting modern features and amenities, warm wood tones, and a stunning gray-blue and cream color palate throughout. 

    Discovery has a long track record of creating thoughtfully designed, well-built communities and Discovery Village At Castle Hills, Assisted Living and Memory Care will be no different,” said Akash Gaur, Division President, Discovery Development Group and Discovery Design Concepts. “We are excited to break ground on this new Assisted Living and Memory Care community that many area seniors will be proud to call their home.” 

    Discovery Village At Castle Hills, Assisted Living will offer a welcoming Grande Lobby, gorgeous Sensations Dining Room, and Lucky’s Café and Bar, as well as comfortable community living rooms, a bright and airy creative studio and luxury salon and barbershop. Memory Care will offer a secured entrance, a light and cheery activity room, easy-access Sensations dining rooms, and wide, easy-to-navigate hallways in soothing color tones. 

    The addition of the Assisted Living and Memory Care community on the same campus as the Active Independent Living community provides residents with a full continuum of living options and the same level of service delivery they are accustomed to, so they can age in place. The communities will be connected via a covered walkway.

    “Discovery Village At Castle Hills has strongly supported seniors in the Lewisville area for many years,” said Nicole Gasaway, National Brand Manager, Discovery Senior Living. “We are extremely excited to take another step forward in our support by adding an Assisted Living and Memory Care community. This continuum of care will provide local families with a beautiful and innovative environment to meet the needs of their loved ones at various stages of life.”

    Discovery Village At Castle Hills, Assisted Living and Memory Care is located at 2500 Windhaven Parkway in Lewisville, Texas. 

    Source: Discovery Senior Living

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  • Discovery Senior Living Announces New Board of Directors Appointment

    Discovery Senior Living Announces New Board of Directors Appointment

    Dr. Jacquelyn Y. Kung, Former CEO of Activated Insights, Will Join Discovery Senior Living’s Board of Directors as an Independent Board Member

    Discovery Senior Living (“Discovery”) has announced the appointment of Dr. Jacquelyn Y. Kung as an Independent Board Member to its Board of Directors. Kung brings with her a wealth of experience in the healthcare industry, having served in executive leadership roles in numerous organizations.

    Kung is the former CEO of Activated Insights, a health tech software company that focuses on employee, patient, and resident engagement. Under her leadership, Activated Insights grew to capture nearly 50% of the market share. The company also received recognition as an Inc. 5000 Fastest-Growing Company awardee.

    Prior to her role at Activated Insights, Kung served as the Chief Operating Officer and Advisor at ClearCare (now WellSky®), the dominant cloud-based enterprise software company for home care agencies.

    Kung also has experience as a consultant at McKinsey & Co., where she engaged in more than 10 healthcare studies serving provider, manufacturer, supplier, and investor growth needs. She also served as the Senior Director of Strategy at Erickson Retirement Communities, a $1.2 billion developer and manager of large-scale communities; as an Investment Banking Associate at Goldman Sachs International; and as a consultant for AARP and Boston Consulting Group.

    As an Independent Board Member, Kung will work exclusively within the seniors housing industry with Discovery to support its ongoing growth and innovation as it continues to evolve as a world-class company supporting the aging population. 

    Kung earned her Doctorate in Public Health from Johns Hopkins University, a Master in Business Administration from Harvard Business School, and a B.A. in Economics from Harvard College. She currently serves as a Board Director for the Smithsonian Institute’s SITES traveling exhibits division and as a Senior Advisor at Milken Institute’s Center for the Future of Aging.

    We are excited to welcome Jacquelyn to our Board of Directors,” said Dan Decker, Chairman of the Board for Discovery Senior Living. “Her extensive experience in the healthcare industry and expertise in business strategy will be invaluable to our organization as we continue to grow and evolve.” 

    CEO and Board Member Richard J. Hutchinson added, “I am extremely excited to have another world-class business leader join our Board of Directors and very much looking forward to being able to work closely with Jacquelyn on our numerous next-generation initiatives.”

    “I’m very excited to partner with Discovery and positively contribute to their performance. Given how the sector is at a critical inflection, putting the operator and management company first will lead to faster innovations that enhance quality of life for our older adults,” said Dr. Jacquelyn Y. Kung.

    Kung’s appointment to Discovery’s Board of Directors is effective immediately.

    About Discovery Senior Living

    Discovery Senior Living is a family of companies that includes Discovery Management Group, Morada Senior Living, TerraBella Senior Living, Lakehouse Senior Living, Discovery Development Group, Discovery Design Concepts, Discovery Marketing Group, and Discovery At Home, a Medicare-certified home healthcare company. With almost three decades of experience, the award-winning management group has been developing, building, marketing, and operating upscale senior-living communities across the United States. By leveraging its innovative “Experiential Living” philosophy across a growing portfolio of more than 13,000 existing homes or homes under development, Discovery Senior Living is a recognized industry leader for lifestyle customization and, today, ranks among the 10 largest U.S. senior living operators and providers.

    Source: Discovery Senior Living

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  • Discovery Senior Living Promotes Gottfried Ernst to Senior Vice President of Operations

    Discovery Senior Living Promotes Gottfried Ernst to Senior Vice President of Operations

    Ernst has revamped Discovery operations resulting in a significant increase in performance and same-store revenue growth.

    Press Release


    Mar 13, 2023

    Discovery Senior Living (“Discovery”) COO Bill Sciortino announced the promotion of Gottfried Ernst to Senior Vice President of Operations. Ernst has served as Vice President of Operations for the Discovery enterprise since 2021, and has been integral in leading the company’s regional field operations and support services.

    Under Ernst’s leadership, Discovery has built expense spend down and labor management tools used to support communities as they navigate through crushing inflation and labor pressures, and evolved the community management and predictable reporting for investor partners. All this amidst rapid growth which has seen Discovery and its capital partners acquire and onboard several new communities across the provider’s national and regional, multi-branded portfolios.

    As Senior Vice President of Operations, Ernst will continue to oversee Discovery’s day-to-day national operations, which consists of 3 National Brands, 7 regions, and support services including resident care, facilities, and F&B. Additionally he will expand his duties and focus on new operational management resources to enhance investor relations and support the continued expansions of Discovery’s National and Regional Brands.

    “I’m excited to be part of an industry leading company focused on innovative, performance and excellence,” said Ernst. “It’s an honor to work for a rapidly growing company and given the opportunity to support our communities every day, while also having the ability to use my experience to enhance resident experiences.”

    With headquarters in Southwest Florida, Discovery Senior Living currently owns and operates a national, multi-branded portfolio of more than 110 communities in 19 states.

    Source: Discovery Senior Living

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  • Lee Equity Partners and Coastwood Senior Housing Partners Announce Agreement to Invest in Discovery Senior Living

    Lee Equity Partners and Coastwood Senior Housing Partners Announce Agreement to Invest in Discovery Senior Living

    The Oct. 2 transaction is part of a new venture to support the strategic expansion of Discovery Senior Living’s national portfolio.

    Press Release


    Oct 13, 2022

    Funds advised by Lee Equity Partners, LLC (“Lee Equity”) and Coastwood Senior Housing Partners, LLC (“Coastwood”), two specialized investment firms, announced the signing of an agreement to invest in Discovery Senior Living (“Discovery”), one of the nation’s largest and most innovative senior housing operators. The recapitalization will fund Discovery’s continued expansion and operational platform enhancements as it positions itself to meet the evolving needs of all industry stakeholders and take advantage of the myriad of opportunities in the maturing industry.

    This partnership will usher in the next stage in Discovery’s journey to expand its proprietary National and Regional Brand Management structure, enhance its Experiential Living Operating Programs, as well as continue the evolution of its state-of-the-art business processes focused on delivering a modernized platform producing more transparent and predictable outcomes.

    “This strategic recapitalization purposefully combines the strengths and successful experiences of three companies and the resultant innovation-focused efforts will allow the acceleration of Discovery’s ability to execute its vision of creating a scaled company that outperforms the marketplace, addresses some of the legacy industry paradigms and of course focuses on delivering a customized and holistic resident and team member experience,” said Richard J. Hutchinson, CEO, Discovery Senior Living.

    “Discovery Senior Living represents the ideal platform to build a leading national senior living operator due to the strength of its team, centralized services, and national and regional brand operating structure. The secular growth tailwinds and consolidation opportunity within senior housing management are very similar to those we observed in the third-party hotel management sector with our Aimbridge Hospitality investment. We seek to replicate that success in partnership with Richard Hutchinson and the Discovery team, as well as Dan Decker and the Coastwood team,” said Yoo Jin Kim, Partner, Lee Equity Partners.

    “We believe the partnership among Discovery, Coastwood and Lee Equity will be unique in the senior living industry. Discovery contributes its highly scalable platform and best-in-class senior living operations. Coastwood contributes decades of senior living investment and operating experience. Lee Equity contributes its expertise in business and healthcare services along with its buy-and-build experience. We are excited to combine our capabilities to lead the industry with improved quality of care, technology innovation, and data-driven outcomes,” said Dan Decker, Chairman, Coastwood Senior Housing Partners, LLC. Mr. Decker will assume the role of Chairman of the Board of Directors of Discovery Senior Living upon closing.

    Hutchinson also added, “After nearly 30 years of working in this industry, I could not be more enthusiastic about pushing forward with the natural evolution of our company and industry and believe we will continue to attract the absolute most forward-thinking owners, capital partners and individuals who want to be a part of our dynamic culture and the future of our industry.”

    The family of companies in the agreement include Discovery Management Group, Morada Senior Living, TerraBella Senior Living, Discovery Development Group, Discovery Design Concepts, Discovery Marketing Group, and Discovery At Home, a Medicare-certified home healthcare company. The transaction, which is subject to customary closing conditions and regulatory approvals, is expected to close in Q4 of 2022.

    With headquarters in Southwest Florida, Discovery Senior Living currently owns and operates a national, multi-branded portfolio of more than 110 communities in 19 states.

    About Discovery Senior Living

    Discovery Senior Living is a family of companies that includes Discovery Management Group, Morada Senior Living, TerraBella Senior Living, Discovery Development Group, Discovery Design Concepts, Discovery Marketing Group, and Discovery At Home, a Medicare-certified home healthcare company. With almost three decades of experience, the award-winning management group has been developing, building, marketing, and operating upscale senior-living communities across the United States. By leveraging its innovative “Experiential Living” philosophy across a growing portfolio of more than 15,000 existing homes or homes under development, Discovery Senior Living is a recognized industry leader for lifestyle customization and, today, ranks among the 10 largest U.S. senior living operators and providers.

    About Lee Equity Partners

    Lee Equity Partners, LLC is a New York-based private equity firm that partners with successful management teams to build companies with strong growth potential. Lee Equity targets equity investments of $50 million to $150 million in middle-market control buyouts and growth capital financings in companies with enterprise values of $100 million to $500 million that are located primarily in the United States. The firm invests in a range of industries where the team has deep relationships developed over decades, including business services, financial services, and healthcare services. 

    About Coastwood Senior Housing Partners, LLC

    Coastwood Senior Housing Partners, LLC is an investment firm led by Daniel A. Decker that specializes in seniors housing and related services. The Coastwood partners have extensive investment experience in the senior housing and healthcare services industries, including investments in Omega Healthcare Investors (OHI), Sunrise Senior Living, and Sentio, as well as board experience in a variety of publicly owned and private healthcare service companies.

    Source: Discovery Senior Living

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  • Discovery Senior Living’s FlexChoiceSM Program Wins 2022 Argentum Best of the Best Award

    Discovery Senior Living’s FlexChoiceSM Program Wins 2022 Argentum Best of the Best Award

    The innovative pricing model allows resident seniors to select from a flexible menu of à la carte dining and lifestyle experiences each month, only paying for the options and services they choose to utilize.

    Press Release


    Aug 16, 2022

    Discovery Senior Living (“Discovery”) has received a 2022 Argentum Best of the Best Award for its FlexChoiceSM program, the company announced. Held annually by seniors housing industry association Argentum, the Best of the Best Awards recognize innovative new programs and services that are working to improve the future of senior living. 

    Discovery’s FlexChoiceSM program debuted in October 2021 and was launched at select communities. The program’s provisions enable resident seniors to eliminate “bundled” or pre-packaged meal and service plans, instead choosing from dozens of available dining and lifestyle service options and paying only for those they opt to enjoy each month. 

    Lifestyle customization programs like FlexChoiceSM are a focal point of Discovery’s resident-focused operating model—called Experiential LivingSM—which aims to empower more customized lifestyle experiences that will better satisfy the next generation of active seniors. 

    Lifestyle personalization is the foundation upon which the future of our industry is now being built,” said Gottfried Ernst, Vice President of Operations for Discovery Senior Living. “But beyond just optimizing the resident experience, FlexChoiceSM and the latest technologies can help reveal resident preference and usage patterns, promote more operational efficiency, refine purchasing and reduce the number of wasted goods and services. That makes this a true, two-way innovation with the power to change senior living for the better.”  

    James Balda, Argentum President and Chief Executive Officer said, “Congratulations to our 2022 Best of the Best Award Winners. Argentum members work daily to provide the level-best care and services for residents and these six communities are doing that and more with these ground-breaking new ideas on taking their caregiving efforts to the next level.” 

    FlexChoiceSM is currently being rolled out at additional Discovery communities throughout 2022. Discovery Senior Living currently owns and operates a portfolio of 111 communities in 19 states.

    About Discovery Senior Living

    Discovery Senior Living is a family of companies that includes Discovery Management Group, Morada Senior Living, TerraBella Senior Living, Discovery Development Group, Discovery Design Concepts, Discovery Marketing Group, and Discovery At Home, a Medicare-certified home healthcare company. With almost three decades of experience, the award-winning management group has been developing, building, marketing, and operating upscale senior-living communities across the United States. By leveraging its innovative “Experiential Living” philosophy across a growing portfolio of more than 15,000 existing homes or homes under development, Discovery Senior Living is a recognized industry leader for lifestyle customization and, today, ranks among the 10 largest U.S. senior living operators and providers.

    Media Inquiries

    Heidi LaVanway, Vice President of Marketing
    HLaVanway@DiscoveryMGT.com| 239.301.5330

    Source: Discovery Senior Living

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  • Construction Begins on Gainesville, Florida’s Newest Active Adult Community at Celebration Pointe

    Construction Begins on Gainesville, Florida’s Newest Active Adult Community at Celebration Pointe

    Discovery Senior Living is developing a revolutionary Experiential Living community blending unique amenities and programming, hospitality features and designs, and a focus on socialization and health & fitness; all within a walkable, mixed-use entertainment center.

    Press Release



    updated: Jul 8, 2022

    Discovery Senior Living (“Discovery”) has announced the start of site preparation and construction of its new amenity- and program-rich Experiential Living Community in the heart of Gainesville’s Celebration Pointe development. Completion is expected in early 2024.  

    The Experiential Living community at Celebration Pointe will feature 180 one- and two-bedroom smart apartment homes, also including dens, a nearly 4,000-square-foot rooftop lounge, bar and entertainment area, state-of-the-art fitness center and workout studio featuring on-demand fitness programs and a personalized fitness coach, hospitality-style gathering areas, a tech bar and bistro, a dog park and so much more. Utilizing technology within the community and the development of an Experiential Living App, residents will have access to third-party services and conveniences, making their lifestyle truly care-free. Nestled in the heart of Celebration Pointe, the community will allow residents to live in the epicenter of Gainesville’s emerging dining, social and cultural scene, and enjoy curated services and a unique brand of destination resort living. 

    Project partners are being led by Discovery Development Group in concert with interior designer Discovery Design Concepts, both subsidiaries of Discovery Senior Living, and consultant Architectural Concepts Inc. 

    Celebration Pointe is fast emerging as one of the most exciting, mixed-use developments in Central Florida,” said Richard J. Hutchinson, CEO of Discovery Senior Living. “This community will enable residents to walk to dining, recreation and entertainment, all while living in a high-tech residential setting that delivers unprecedented flexibility, unparalleled programming and a choice-driven lifestyle experience that’s going to be a step forward for the industry.”  

    Based in Bonita Springs, Florida, Discovery Senior Living currently owns and/or operates a national and regionally-based multi-branded portfolio of 111 communities across 19 states. The company’s 23-community concentration in Florida is the second-largest of any state across its growing portfolio. 

    About Discovery Senior Living

    Discovery Senior Living is a family of companies that includes Discovery Management Group, Morada Senior Living, TerraBella Senior Living, Discovery Development Group, Discovery Design Concepts, Discovery Marketing Group, and Discovery At Home, a Medicare-certified home healthcare company. With almost three decades of experience, the award-winning management group has been developing, building, marketing, and operating upscale senior-living communities across the United States. By leveraging its innovative “Experiential Living” philosophy across a growing portfolio of more than 15,000 existing homes or homes under development, Discovery Senior Living is a recognized industry leader for lifestyle customization and, today, ranks among the 10 largest U.S. senior living operators and providers.

    About Discovery Development Group

    Discovery Development Group is a division of Discovery Senior Living and specializes in seniors housing design and construction. The in-house development agency brings to fruition forward-thinking designs for new builds, as well as experience-focused remodels of existing Discovery Senior Living communities nationwide. Since its inception in 2013, Discovery Development Group has delivered multiple, award-winning, new startup communities, as well as complete redesigns of existing communities across the Discovery portfolio.

    About Discovery Design Concepts

    Discovery Design Concepts is an affiliate of Discovery Senior Living, specializing in seniors housing interior design. The in-house design agency provides forward-thinking designs for new builds, as well as design renovations of existing Discovery Senior Living communities nationwide. By conceptualizing and designing new, transitional amenity areas and features that blend stylish design with practicality for today’s seniors and tomorrow’s, Discovery Design Concepts elevates residents’ lifestyles in Discovery communities and creates new resident experiences consistent with the company’s “Experiential Living” philosophy. Since its inception in 2019, Discovery Design Concepts has executed almost 10 million dollars in designer remodel and new-construction design projects.

    Media Inquiries

    Heidi LaVanway, Vice President of Marketing

    HLaVanway@DiscoveryMGT.com| 239.301.5330

    Source: Discovery Senior Living

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  • Discovery Senior Living Earns Coveted Great Place to Work Certification for 2022-2023

    Discovery Senior Living Earns Coveted Great Place to Work Certification for 2022-2023

    More than 4,500 completed surveys from across the senior living provider organization reflected high marks for team member trust and overall experience, which surpassed the certification benchmarks and helped secure the high-profile honor.

    Press Release


    May 24, 2022

    Discovery Senior Living (“Discovery”) has been awarded its first-ever Great Place to Work Certification™, company leadership announced today. Great Place to Work Institute and Activated Insights issued the certification following in-depth analysis of survey data measuring more than 60 elements of team members’ experiences on the job. These included team members’ pride in the organization’s community impact and belief that their work makes a difference and has special meaning. 

    In recent years, Discovery and its executive leadership have been at the forefront of broader, seniors housing industry-wide efforts to improve talent acquisition and retention as the industry scales up to meet the unique needs of an incoming Baby Boomer generation whose members are reaching retirement age at a rate of about 10,000 per day.   

    The company has also increasingly emphasized volunteerism and giving back and, through its Discovery Makes a Difference charitable initiative, provides financial and other backing in support of 100% team-member-selected causes and beneficiaries. Since 2021, Discovery Makes a Difference has built homes for Habitat for Humanity, rallied food and supplies for Hurricane Ida victims in Louisiana, given to local food banks, animal rescues and veterans organizations, and raised more than $50,000 for Alzheimer’s research.       

    Being awarded a Great Place to Work Certification is a prestigious honor, but it’s also indicative of a much larger and longer-lasting commitment by our organization to be a steward and champion for its people,” said Lisa Lacy, Senior Vice President of Human Resources for Discovery Senior Living. “This distinction has been born from meticulous, multi-year efforts to make Discovery a haven for attracting and retaining the industry’s top talent and preserving and protecting the culture of excellence and innovation that’s long been a pillar of the company’s identity.” 

    With headquarters in Southwest Florida and a national, multi-branded portfolio of 110 communities spread across 19 states, Discovery last year became a top-10 senior living provider organization and has now posted 30% annual growth for eight (8) consecutive years.

    About Discovery Senior Living

    Discovery Senior Living is a family of companies that includes Discovery Management Group, Morada Senior Living, TerraBella Senior Living, Discovery Development Group, Discovery Design Concepts, Discovery Marketing Group, and Discovery At Home, a Medicare-certified home healthcare company. With almost three decades of experience, the award-winning management group has been developing, building, marketing, and operating upscale senior-living communities across the United States. By leveraging its innovative “Experiential Living” philosophy across a growing portfolio of more than 13,000 existing homes or homes under development, Discovery Senior Living is a recognized industry leader for lifestyle customization and, today, ranks among the 10 largest U.S. senior living operators and providers. 

    Media Inquiries

    Heidi LaVanway, Vice President of Marketing

    HLaVanway@DiscoveryMGT.com| 239.301.5330

    Source: Discovery Senior Living

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  • 34 Discovery Senior Living Communities Named ‘Best Senior Living’ Award Winners in Inaugural, Nationwide Survey by U.S. News & World Report

    34 Discovery Senior Living Communities Named ‘Best Senior Living’ Award Winners in Inaugural, Nationwide Survey by U.S. News & World Report

    Nearly three dozen Discovery Senior Living communities placed atop the newest rankings by U.S. News & World Report, which identify the top-performing Independent Living, Assisted Living, Memory Care and Continuing Care Retirement Communities (CCRCs) in markets and locales nationwide

    Press Release


    May 11, 2022

    Discovery Senior Living (“Discovery”) had 34 of its communities earn top spots in U.S. News & World Report’s inaugural Best Senior Living rankings, which were published on May 10. Aimed at helping seniors and their families to identify and choose among the highest-quality senior living communities and care provider options in their respective areas, the Best Senior Living guide is a 2022 debut offering from U.S. News & World Report, itself the foremost, global authority in health ratings and consumer advice, attracting over 50 million visitors per month. 

    The initiative began last fall, and used objective, independent statistical assessment of consumer satisfaction survey data gathered from thousands of participating Independent Living, Assisted Living, and Memory Care communities throughout the United States. 

    Six (6) of Discovery’s national and regional brands, including Aston Gardens, Conservatory, Discovery Commons, Discovery Village, Rittenhouse Village, and TerraBella Senior Living, had one or more communities win in their respective Best of Senior Living categories. Of the 34 award-winning communities, eight (8) won for multiple living options, with three of those earning Best of Senior Living distinctions in all three living options (Independent Living, Assisted Living, and Memory Care) for which Discovery communities were eligible.  

    “The nature, size and scope of this achievement further validates that our communities, lifestyle and care programs, value systems and, most notably, our team members are among the very best in the nation,” said Richard J. Hutchinson, CEO, Discovery Senior Living. “These latest accolades are a high honor and underscore the importance and results of focusing on our residents’ holistic experience. I would also like to congratulate all other communities, both inside and outside of Discovery, that have been able to achieve this hard-earned distinction during this very challenging environment.”

    Discovery Senior Living currently owns and operates a national, multi-branded portfolio of 110 communities across 19 states.

    About Discovery Senior Living

    Discovery Senior Living is a family of companies that includes Discovery Management Group, Morada Senior Living, TerraBella Senior Living, Discovery Development Group, Discovery Design Concepts, Discovery Marketing Group, and Discovery At Home, a Medicare-certified home healthcare company. With almost three decades of experience, the award-winning management group has been developing, building, marketing, and operating upscale senior-living communities across the United States. By leveraging its innovative “Experiential Living” philosophy across a growing portfolio of more than 13,000 existing homes or homes under development, Discovery Senior Living is a recognized industry leader for lifestyle customization and today ranks among the 10 largest U.S. senior living operators and providers.

    Media Inquiries
    Heidi LaVanway, Vice President of Marketing
    HLaVanway@DiscoveryMGT.com | 239.301.5330

    Source: Discovery Senior Living

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  • Two Discovery Senior Living Team Members Appointed to Argentum’s 2022 LEAD Program Cohort

    Two Discovery Senior Living Team Members Appointed to Argentum’s 2022 LEAD Program Cohort

    Christian Steil and Savannah Rogers will join the industry association’s prestigious Leadership Advancement & Development (LEAD) Program, which assembles, educates and empowers emergent and aspiring leaders from all segments and sub-sectors of the overall seniors housing industry.

    Press Release


    Apr 28, 2022

    Discovery Senior Living (“Discovery”) has announced that team members Christian Steil and Savannah Rogers will be part of the second-ever Argentum Leadership Advancement & Development (LEAD) Program cohort after their nominations were chosen by the Program’s Steering Committee earlier this month. 

    Steil and Rogers were nominated by top-ranking Discovery executives to take part in the selective, half-year educational and networking cooperative, which is presented by seniors housing industry association Argentum. The LEAD program is designed to provide emerging leaders a unique skill-building and development curriculum with firsthand executive insights, informative salon sessions, a team-based leadership project, and the opportunity to forge beneficial relationships with other, emerging leaders in the seniors housing space. 

    In being accepted into this year’s Argentum LEAD Program, Steil and Rogers will follow in the path of Discovery’s Vice President of Marketing, Heidi LaVanway, who was a member of the inaugural LEAD Program cohort in 2020-2021. The 2022 cohort will first assemble in person and kick off program-sponsored activities at the Argentum Senior Living Executive Conference, May 16-18 in Minneapolis, MN. 

    I’m sincerely honored to be selected and to have this opportunity to learn from and work alongside fellow senior living industry leaders,” said Steil, who works as Regional Director of Sales for the Discovery Commons National Brand. “Especially as our industry emerges from the pandemic, this year’s LEAD initiatives provide critical forums to originate and explore new ideas for evolving the industry, solving modern-day challenges and meeting the ever-changing needs of the next generation of seniors.”

    Rogers, who serves as Divisional Director of Culinary for Discovery regional management company Morada Senior Living, said, “I am extremely grateful to be selected for this year’s Argentum LEAD program. “It is an honor to be recognized…and I’m more energized than ever to acquire through the Program new skills and knowledge to better serve our company, current and future residents and our industry as a whole.”  

    Discovery Senior Living currently owns and operates a portfolio of 110 communities across 19 states.

    About Discovery Senior Living

    Discovery Senior Living is a family of companies that includes Discovery Management Group, Morada Senior Living, TerraBella Senior Living, Discovery Development Group, Discovery Design Concepts, Discovery Marketing Group, and Discovery At Home, a Medicare-certified home healthcare company. With almost three decades of experience, the award-winning management group has been developing, building, marketing, and operating upscale senior-living communities across the United States. By leveraging its innovative “Experiential Living” philosophy across a growing portfolio of more than 13,000 existing homes or homes under development, Discovery Senior Living is a recognized industry leader for lifestyle customization and, today, ranks among the 10 largest U.S. senior living operators and providers.

    Media Inquiries

    Heidi LaVanway, Vice President of Marketing

    HLaVanway@DiscoveryMGT.com| 239.301.5330

    Source: Discovery Senior Living

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  • Aston Gardens at Pelican Pointe Twice Named ‘Best of Venice’ Award Winner

    Aston Gardens at Pelican Pointe Twice Named ‘Best of Venice’ Award Winner

    New amenities and a now-completed $3 million remodel project helped propel the established Venice community to the top prize in two Senior Living-related categories as part of the 2021 Best of Venice Awards, which are conducted annually by the Venice Gondolier Sun.

    Press Release


    Apr 19, 2022

    Discovery Senior Living community Aston Gardens at Pelican Pointe has been named a 2021 Best of Venice Award Winner in two categories, including “Best Assisted Living (Under 50 Beds)” and “Best Overall Assisted Living.” Conducted annually by The Venice Gondolier Sun, the Best of Venice Awards are 100% citizen-voted and honor the area’s top businesses in dozens of wide-ranging categories. In addition to the two category wins, Aston Gardens at Pelican Pointe was named a finalist in two other categories, including “Best Assisted Living – Independent” and “Best Overall Retirement Community.”

    Originally opened in 2003, Aston Gardens at Pelican Pointe is built amidst a charming, park-like setting just one block from East Venice Avenue and the Venice Commons shopping center. The community, which sits adjacent to the Pelican Pointe Golf & Country Club property, offers Active Independent Living, Assisted Living and an exclusive, SHINE® Memory Care living option. 

    The continuum-of-care campus is home to 298 Active Independent Living, 31 Assisted Living and 12 SHINE® Memory Care suites and one- and two-bedroom apartment homes. Residents also enjoy daily, chef-prepared meals and access to resort-quality amenities, including multiple dining venues; a heated outdoor pool; senior-specific health and fitness center; movie theater with digital surround sound; professional beauty salon and barbershop with spa services and much more. 

    In 2022, the community unveiled the results of a $3 million designer remodel, which imparted fresh aesthetics and delivered a host of enhancements to indoor and outdoor amenities spanning the community’s more than 29,000 square feet of living and common areas. 

    We are honored and excited to accept a pair of 2021 Best of Venice Awards for excellence in senior living,” said Therese Williams, Executive Director of Aston Gardens at Pelican Pointe. “With these awards being citizen-voted, it’s the truest testament of all that the new aesthetics, amenities and experiences our team members are making possible each day are having the meaningful, positive impact we’ve envisioned in the lives of our residents.” 

    Located at 1000 Aston Gardens Drive with accessibility from both East Venice Ave. and Jacaranda, Aston Gardens at Pelican Pointe is one of six Aston Gardens communities owned and operated by Bonita Springs-based Discovery Senior Living. Aston Gardens is part of that company’s national, multi-brand portfolio that includes 110 upscale senior living communities across 19 states. Discovery Design Concepts, the company’s in-house design group, planned and executed Aston Gardens’ recent remodel.

    About Discovery Senior Living

    Discovery Senior Living is a family of companies that includes Discovery Management Group, Morada Senior Living, TerraBella Senior Living, Discovery Development Group, Discovery Design Concepts, Discovery Marketing Group, and Discovery At Home, a Medicare-certified home healthcare company. With almost three decades of experience, the award-winning management group has been developing, building, marketing, and operating upscale senior-living communities across the United States. By leveraging its innovative “Experiential Living” philosophy across a growing portfolio of more than 15,000 existing homes or homes under development, Discovery Senior Living is a recognized industry leader for lifestyle customization and today ranks among the 10 largest U.S. senior living operators and providers.

    Media Inquiries

    Sam Mohtady, Senior Marketing Manager

    SMohtady@DiscoveryMGT.com| 239.676.2870

    Source: Discovery Senior Living

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  • Discovery Senior Living Named Three-Time Winner in 2022 Aspect Awards Competition

    Discovery Senior Living Named Three-Time Winner in 2022 Aspect Awards Competition

    Three of the senior housing provider’s newest, original print and digital marketing campaigns were honored for messaging and creative excellence by a national judging panel in the annual competition presented by Aging Media Network.

    Press Release


    Apr 18, 2022

    Discovery Senior Living and in-house creative arm, Discovery Marketing Group, kicked off the 2022 awards session by winning three Aspect Awards for creative excellence in messaging and multimedia design. Presented by Aging Media Network (AMN), the Aspect Awards honor the best examples of advertising, public relations and marketing of products and services in the health care continuum, with winners chosen by a nationwide panel of judges.

    Competing in the Senior Housing and Senior Living category, Discovery Senior Living won first place Aspect Awards in the Digital Display/PPC Campaign category with its “SHINE a Light on Memory Care” digital ad program, and in the Print, Direct Mail & Billboard category with the “Because She’s Mom/He’s Dad” marketing and ad campaign. The agency also claimed second-highest honor in the Digital Display/PPC Campaign for its “A Place to Grow” digital Ad Campaign.

    A recap of Discovery’s Aspect-Award-Winning works:

    • Best Digital Display/PPC Campaign: “SHINE a Light on Memory Care” (First Place) 
    • Best Print, Direct Mail & Billboard Campaign: “Because She’s Mom/He’s Dad” (First Place)
    • Best Digital Display/PPC Campaign: “A Place to Grow” (Second Place) 

    As the senior care industry approaches a post-pandemic future, marketing and advertising will play key roles in recovery across the continuum,” said George Yedinak, Executive Vice President of Aging Media Network. “The focus is shifting back to growth, occupancy and census, and this year’s Aspect Awards entries took an innovative lens to that change.”

    The Aspect Award victories are the first in 2022 for Discovery Senior Living and Discovery Marketing Group, which won 21 industry, national and global awards for creative excellence in the 2021 awards session.

    Discovery Senior Living currently owns and operates a national, multi-branded portfolio of more than 110 communities in 19 states.

    About Discovery Senior Living

    Discovery Senior Living is a family of companies that includes Discovery Management Group, Morada Senior Living, TerraBella Senior Living, Discovery Development Group, Discovery Design Concepts, Discovery Marketing Group, and Discovery At Home, a Medicare-certified home healthcare company. With almost three decades of experience, the award-winning management group has been developing, building, marketing, and operating upscale senior-living communities across the United States. By leveraging its innovative “Experiential Living” philosophy across a growing portfolio of more than 15,000 existing homes or homes under development, Discovery Senior Living is a recognized industry leader for lifestyle customization and today ranks among the 10 largest U.S. senior living operators and providers.

    Media Inquiries

    Heidi LaVanway, Vice President of Marketing

    HLaVanway@DiscoveryMGT.com| 239.301.5330

    Source: Discovery Senior Living

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  • Discovery Senior Living Emphasizes Lifestyle Personalization With Launch of New FlexChoice® Program

    Discovery Senior Living Emphasizes Lifestyle Personalization With Launch of New FlexChoice® Program

    FlexChoice® eliminates traditional, ‘bundled’ programming and all-inclusive packages, instead enabling resident seniors to select from a flexible menu of à la carte experiences each month, only paying for the options and services they choose to utilize

    Press Release



    updated: Oct 5, 2021

    Discovery Senior Living (“Discovery”) has announced the initial launch of a proprietary, new lifestyle program the company calls FlexChoice®. Created to help empower a more customized lifestyle experience for each individual resident, FlexChoice® allows seniors to choose from dozens of available dining and lifestyle service options and pay only for those they opt to enjoy each month.

    The FlexChoice® program is one of several, new and upcoming innovations designed and developed by Discovery to empower more customized lifestyle experiences that will better satisfy the next generation of active seniors. The more resident-focused operating model is a part of an overall vision for the future that the company calls “Experiential Living.”

    Rooted in freedom, optionality and resident choice, the new FlexChoice® program typically utilizes a tiered, membership structure where residents can select one of three (3) levels, including FlexChoice® Classic, Premium or Supreme. Each level delivers unique benefits and, together, creates a spectrum that caters to residents with wide-ranging consumption patterns. 

    Lifestyle customization programs like FlexChoice® deliver unprecedented freedom and a more personalized way of life for each individual resident,” said Gottfried Ernst, Vice President of Operations for Discovery Senior Living. “This really signifies an overall shift away from the decades-old sameness of ‘one-size-fits-all’ programming and, in many ways, marks the beginning of a more modern era for senior living in Discovery communities; one that’s driven by personalization and more resident-focused experiences.”       

    Following successful program launches at select Discovery Village communities in Florida, South Carolina and Texas, FlexChoice® is expected to roll out to additional active independent living communities across the Discovery enterprise in the coming months.

    Discovery Senior Living currently owns and operates a regionally branded portfolio of more than 70 communities in 15 states.

    About Discovery Senior Living

    Discovery Senior Living is a family of companies that includes Discovery Management Group, Morada Senior Living, Discovery Development Group, Discovery Design Concepts, Discovery Marketing Group, and Discovery At Home, a Medicare-certified home healthcare company. With almost three decades of experience, the award-winning management group has been developing, building, marketing, and operating upscale senior-living communities across the United States. By leveraging its innovative “Experiential Living” philosophy across a growing portfolio of almost 12,000 existing homes or homes under development, Discovery Senior Living is a recognized industry leader for lifestyle customization and, today, ranks among the 10 largest U.S. senior living operators and providers.

    Media Inquiries:
    Heidi LaVanway, Vice President of Marketing
    HLaVanway@DiscoveryMGT.com | 239.301.5330

    Source: Discovery Senior Living

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  • Discovery Senior Living Rallies & Hand Delivers Crucial Supplies for Hurricane Ida Victims

    Discovery Senior Living Rallies & Hand Delivers Crucial Supplies for Hurricane Ida Victims

    Team members from across the senior living provider organization quickly amassed thousands in donated items, and volunteers personally drove two truckloads of food, water, portable air conditioners and emergency supplies to one of the hardest-hit parts of Louisiana.

    Press Release



    updated: Oct 1, 2021

    The Discovery Senior Living organization has collected and team members personally delivered two truckloads full of much-needed food and personal care items, water and emergency supplies for those affected by Hurricane Ida in Louisiana.

    Led by New Orleans native Cassidy Kramer, who serves as Business Development Specialist at Discovery Commons At Bradenton (FL), the company’s relief efforts produced in just a few days stockpiles of essentials like food and water, blankets and baby items, tools, tarps and emergency supplies. Kramer was also able to secure a sizable donation of clothing, cleaning supplies and portable air conditioning units from her community’s local partner, the Manatee County School District.

    The senior living provider’s Discovery Makes a Difference charitable arm then covered 100% of the truck rental and transportation costs, and over the Labor Day weekend, Kramer and her husband, Steve, drove the two, supply-filled trucks from the Discovery corporate headquarters in Bonita Springs to The Cross Church in Terrebonne Parrish, Louisiana, where they distributed food and supplies to area residents. The trip later concluded with a stop at The Trace Assisted Living and Memory Care community in Covington, where team members in need were given food, water and other necessities. The Trace is now hosting several of its own team members whose homes were destroyed by Ida.  

    “This whole thing started off as just filling up my SUV with emergency supplies, but that quickly changed,” said Kramer, who expressed gratitude and satisfaction for being able to help struggling families, but also emphasized the need for more generators, air conditioners, gas, bottled water, cleaning supplies and toiletries to help those impacted.

    “Pictures don’t do justice to the devastation,” she said. “The town, like many others, is completely destroyed and unrecognizable, and electrical service is not expected to be restored until early October, at best.”

    Generous monetary contributions from Discovery team members and their families have already exceeded $7,000, with CEO Richard Hutchinson personally matching that amount. Kramer is leading ongoing efforts to allocate thousands in remaining, new funds to procure and deliver additional relief items to the area. 

    Headquartered in Florida, Discovery Senior Living currently owns and operates a portfolio of more than 70 communities in 15 states.

    About Discovery Senior Living

    Discovery Senior Living is a family of companies that includes Discovery Management Group, Morada Senior Living, Discovery Development Group, Discovery Design Concepts, Discovery Marketing Group, and Discovery At Home, a Medicare-certified home healthcare company. With almost three decades of experience, the award-winning management group has been developing, building, marketing, and operating upscale senior-living communities across the United States. By leveraging its innovative “Experiential Living” philosophy across a growing portfolio of almost 12,000 existing homes or homes under development, Discovery Senior Living is a recognized industry leader for lifestyle customization and, today, ranks among the 10 largest U.S. senior living operators and providers.

    Media Inquiries:

    Heidi LaVanway, Vice President of Marketing

    HLaVanway@DiscoveryMGT.com | 239.301.5330

    Source: Discovery Senior Living

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