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Tag: discover long island

  • Discover Long Island launches winter marketing campaign | Long Island Business News

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    THE BLUEPRINT:

    • unveils “” winter campaign.

    • Focus on and the region’s nature, culture, community and flavor.

    • Campaign promotes local businesses, theaters, trails and shopping.

    • Multi-platform approach includes print, digital, broadcast and .

    Discover Long Island, which markets the region as a destination, has launched a winter campaign. The “You Are Here” campaign showcases Suffolk County and greater Long Island as a place filled with community, culture and a sense of belonging, while also inspiring residents to rediscover nearby destinations.

    “You think you know Long Island, but maybe it’s time to experience your island, through fresh eyes,” a video spot – part of the new campaign – begins.

    Downtowns, scenic , , restaurants and theaters are the focus of the campaign, which as four messaging pillars: ‘You Are Here… in Nature, Community, Culture, and Flavor.’

    “’You Are Here’ is more than a campaign, it’s a call to action for Long Islanders to support the , cultural institutions, and local landmarks that shape who we are,” Discover Long Island Interim President and CEO Mitch Pally said in the news release. “Long Island isn’t just where we live, it’s a part of our identity.”

    The campaign runs across print, digital, broadcast and social media. Local media partnerships highlight seasonal shopping and , while targeted digital ads, geofencing and radio placements extend the campaign’s reach across surrounding communities.

    The campaign is also designed to highlight Discover Long Island’s role as a “trusted guide and resource” in the region, according to the news release.

    “When residents choose to explore their own communities, they’re not just making memories, they’re strengthening our local economy, deepening their sense of local pride, and helping Long Island thrive year-round,” Discover Long Island Chief Operating Officer Sharon Wyman said in the news release.


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    Adina Genn

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  • Long Island tourism hit $7.9B with record growth in 2024 | Long Island Business News

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    THE BLUEPRINT:

    • spending hit a record $7.9 billion in 2024

    • 78,418 tourism-related jobs supported across Nassau and Suffolk

    • Tourism generated $945 million in state and local tax revenue

    Long Island tourism in 2024 continued to reach record highs with $7.9 billion in spending, up 3.8 percent from the previous year.

    That’s according to the most recent report from New York State’s annual tourism report.

    also increased, with 78,418 jobs in 2024, up from 76,227 in 2023.

    “Sharing this third straight year of record-breaking data with our residents and downtown communities, who truly reap the benefits of a thriving visitor economy, is what makes this continued trajectory of year-over-year growth most meaningful,” Mitch Pally, president and CEO of , which promotes tourism in and the region, said last week in a news release about the findings. Pally described the tourism spending as “unprecedented.”

    The report featured an analysis of and its total economic impact on businesses, employment, personal income and taxes.

    “The numbers are showing exactly what we’ve always known: that is an incredible place to live and to visit,” Jaime Hollander, owner and managing director of RRDA, which promotes Nassau’s tourism, told LIBN. “With top-tier accommodations, , restaurants and venues, people know there’s so much more to explore in the county.”

    The report looked at tourism across 11 regions, with New York City remaining the largest in visitor spending, followed by Long Island and then the Hudson Valley. The report was released ahead of the , which is expected to bring at least $150 million in  to the region.

    Suffolk County saw more than $4.6 billion in spending, while Nassau County saw more than $3.2 billion.

    Spending on food and beverages and lodging accounted for 36 percent and 21 percent of total expenditures, respectively. and service stations contributed an additional $1.2 billion, representing 15 percent of overall spending.

    Tourism in Long Island yielded $945 million in state and local taxes in 2024, providing tax savings for households in Nassau and Suffolk. Sales, property and hotel bed taxes contributed $523 million in local taxes.

    Long Island tourism spurred $2.7 billion in direct personal income, and generated $4.1 billion in indirect and induced impact on such things as business-to-business spending and employee spending in the local economy.

    Discover Long Island credited its technology and ability to align with consumer trends, and aims to expand momentum through such upcoming events as the Ryder Cup and 2026 U.S. Open to “keep Long Island at the forefront of traveler’s minds.”

    Hollander said such events as the ICC T20 Cricket World Cup, National BBQ Festival, summer concerts at Eisenhower Park and other events all contributed to help build Nassau as a tourist destination. The Ryder Cup along with the Legends of the LPGA, which is new to Eisenhower Park this year, would continue to advance tourism initiatives.

    Pally said the growth “within Suffolk County and beyond, is guided by the vision of our Board of Directors, strengthened by our partners and local leaders, and executed by our dedicated Discover Long Island team. Together, we are helping ensure that tourism continues to enhance the quality of life for Long Islanders while elevating our region’s standing among the nation’s premier destinations.”


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    Adina Genn

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