Microsoft Looks to ChatGPT AI to Transform Its Digital Ad Business
Tag: digitalization
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Zigurat to Launch the 5th Edition of the Global MBA in Digital Business
As companies need to move beyond digital optimization of processes and to expand through truly transformational practices, the need for change agents to help manage this cultural shift inside organizations increases.
Press Release
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updated: Aug 27, 2019
BARCELONA, August 27, 2019 (Newswire.com)
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To celebrate the launch of the upcoming edition of the Global MBA in Digital Business, Zigurat Innovation and Business School was inspired by the transformative journey that Tess Guetat, an integrated communication and marketing expert and an alumna of the program, underwent when she successfully moved to communication, people and culture change management.From Belgium, and with an international career spanning Europe, the USA and the Middle East, Tess now — a change management consultant — assists organizations with specific interventions that help them advance in their change journey. To “better respond to employees’ and customers’ needs for higher engagement and for companies requirements for continuous innovation,” she dedicated her Master’s project to create a blueprint for the transformation of a traditional network communication agency. For her transformation proposal, she also received an award for “Outstanding Final Project: that recognizes excellence in the final project and the presentation of a real applicable transformation case.”
Delivering added value to clients
With the rise of disruptive technologies and the coming of age of new audiences with different media consumption, new business models have emerged. For companies, this means defining more competitive, efficient and profitable customers’ and employees’ engagement strategies, to best respond to an increasingly digital native audience.
Tess goes on to say that traditional marketing agencies that have transformed to a service offering closer to either tech or strategic consultancies and changed their brand perception, have enjoyed a positive reception from brands and shown great results in terms of acquiring more clients and projects through new and additional revenue streams. Thereby securing themselves a place in the future of the industry.
The key to success is understanding that rather than delivering a service, agencies must deliver value for their clients. One way for an agency to deliver value is to help clients improve their customer experience. “The Global MBA in Digital Business taught us the latest innovation accelerators and how these can be applied to various industries and across an organization.” Tess highlights the use of Artificial Intelligence, programmatics, machine learning, deep learning, big data, and analytics, as the most often used innovators in the marketing industry to impact the customers’ journey and experience.
Education is key to being able to innovate
Applying transformation processes is a great challenge for many companies who cannot put on hold their daily operations to cater for change. It’s also harder to foresee future needs for change when the business is currently doing well. This has created the need for change management professionals who feel at home in a digital ecosystem and have a visionary approach to innovation.
This demand for change agents is what Zigurat’s Global MBA in Digital Business has set out to respond to, by training innovators of the next generation capable of moving beyond digital optimization and expanding organizations through truly transformational practices.
Source: Zigurat Global Institute of Technology
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How to Navigate Towards Digital Success With the Right Roadmap
Facing the process of digitalization with a plan delivers better results than initiating digital projects without any structure
Press Release
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updated: Aug 13, 2019
BARCELONA, August 13, 2019 (Newswire.com)
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Due to high demand, Zigurat Innovation and Technology Business School has relaunched the Digital Roadmap Series as part of its summer course offerings to help the business world keep up with the rapid digital developments shaping the future of all industries.Successful organizations are defined by their clear business direction. The same applies to digital transformation, a clear vision and an established roadmap are necessary to define the way forward. To potentiate those who feel somewhat lost while it seems that everyone else is going digital, Zigurat decided to relaunch the collection of 6 eBooks Digital Roadmap Series developed in part by Robin Weninger, professor of Global MBA in Digital Business.
On the road to digital success
The era of world-shaping innovations and emerging trendsetters will be easy on neither the companies nor the professionals who lead them. But one thing has become clear: the companies who have initiated the process of digitalization with a defined strategy perform much better than companies initiating digital projects without a clear structure. There are 4 steps that every company must follow to gain a foothold in the digital world.
The first step is to identify the current position of the organization by carrying out an analysis of the external environment. Companies should then also conduct internal analyses of their foundation and enabling factors. Once the status quo has been evaluated, first digital initiatives must be derived and put into action. Meanwhile, the organization must start working on a digital maturity plan, the purpose of which is to enable the entire company to become digitally fluent.
Lastly, if everything has worked out as planned during the above steps, the newly defined digital strategy and goals must be applied to the daily business to pave the way for future success.
People first, technology second
The change does not occur immediately, but progressively. In other words, the digital revolution turns into a digital evolution, a less disruptive but never-ending change process. “Supported by the right communication and targeted management decisions, organizations can by this succeed in establishing a positive attitude of their employees towards change,” states Robin Weninger in Digital Roadmap Series. He adds: “Active participation forms an essential integral part of the digital mindset and of intrapreneurship required within the organization.”
Without any doubt, digital aspects are reshaping our daily reality. The workforce is more and more encouraged and enabled to contribute actively to the company’s economic success. Everything must be aimed at applying the agile and digital mindset at all levels of the organization rather than solely maintaining a high technological standard.
In this new technological scenario, Zigurat has developed jointly with the Institut de Formacio Continua-IL3 of Universitat de Barcelona the Global MBA in Digital Business, designed for all those professionals who want to foster their technological and decision-making skills and add a differential value to increase their competitiveness in the global market.
Find Digital Roadmap Series here: http://bit.ly/33mTvgq
Source: Zigurat