ReportWire

Tag: Digital Trends

  • The death of the static textbook: Why financial education must be “live”

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    Key points:

    Imagine trying to teach a student how to navigate the city of New York in 2026 using a map from 1950. The streets have changed names, new bridges have been built, and the traffic patterns have completely changed and are unrecognizable. The student fails not because they lack intelligence, but because the data provided is obsolete.

    Sadly, that’s exactly how we teach kids about money in American high schools today.

    In high schools across the country, we give students older resources like textbooks printed three years ago or PDFs from 2022, and we expect them to navigate a financial landscape that is dynamic and always changing. We teach them about 2 percent mortgage rates when they are really around 6-7 percent and talk about tax rules that haven’t been valid for years.

    We are not teaching financial literacy–rather we are teaching financial history. The latency is costing the next generation their economic future. This must change.

    The latency problem

    The fundamental flaw in traditional edtech is that it treats finance like literature or a history class where things do not change. For example, the American revolution in 1776 is the same whether you learn it in 2001 or 2025–but in finance and money, things like interest rates, contribution limits and rules are always changing.

    When the Federal Reserve changes the federal funds rate, rates on student loans or savings accounts also changes. A paper textbook can’t keep up with that, nor can a pre-recorded video module capture this change. By the time an old-fashioned curriculum is approved, printed, and distributed, things might even change again, which leads to outdated information regarding financial realities.

    This delay gap creates a disconnect between the classroom and the real world. Students learn definitions for a test, but when they open a real brokerage app or apply for their first credit card, they realize what they learned in class doesn’t match what’s happening, which makes them find connecting the classroom to the real world difficult.

    The Live-State solution

    Some might argue that the solution is better or fancier textbooks, but I say we retire the static finance textbook completely and move to the future of money education: something called Live-State Logic. This is a big change from old, static content to systems that use live data.

    With Live-State Logic, school curriculum will function like a living thing. Instead of fixed printed lessons, the educational platform will act like a bridge that connects the classroom to the real world. For example, updated financial info would feed straight to the software, so that when the IRS changes the standard deduction, the platform receives that data and automatically updates the lesson on tax filing for our young students. Also, if the Fed hints at a rate hike, the ‘Buying Your First Car’ module and the interest rate part instantly adjust the monthly payment calculations for students. I truly believe this is a necessary evolution of education, especially personal finance education for young students. We see this technology in high-frequency trading and institutional accounting, so why isn’t it in our classrooms?

    From memorization to simulation

    When we link real-word data with education, we unlock a very powerful pedagogical tool I call “True Simulation.” No one has been able to learn to swim by reading a book about water or without getting into the water. You must get wet. Similarly, you cannot learn to manage risk by reading a definition of “volatility”–you must experience it to really understand it.

    Live-State architecture lets us build safe practice areas where students can deal with today’s reality. They can build or wreck their credit using live credit simulation. They can manage a budget against current inflation numbers and make critical decisions before they use their own money. They can even try out a sample investment portfolio against live market conditions.

    This way, they see the results of their choices right away, in a safe place, before making mistakes that cost them real money later.

    The equity imperative

    Critics might say this technology is too complex for high schoolers. I say we have a moral duty to provide it

    As a professional who also works in finance, I know wealthy families have always had access to Live-State logic–it’s called a private wealth manager or a CPA who navigates the changing rules for them. Low-income students rely entirely on the school system. If the school system gives them old info, we’re putting these students, who need high-quality financial tools the most to succeed today, at a disadvantage.

    Democratizing financial intelligence means democratizing the technology that delivers it. We must stop giving our students maps from the 1950s if we want them to succeed in 2026. It’s time to build a bridge to the present and give our future leaders the tools they need in our modern, tech-driven world.

    MY BIO:

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    Isaac Lamptey, Piggy Investors

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  • What Every Small-Business Founder Needs to Know About Stablecoins and Digital Dollars | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    My first exposure to stablecoins was mundane: a client selling digital courses asked if accepting USD-pegged tokens would cut card fees. Two years later, the question is everywhere I speak. Talk of “central-bank digital currencies” and government-blessed stablecoins has moved from policy circles to checkout pages, and entrepreneurs want a clear roadmap.

    Below is a founder-focused guide: what stablecoins are, why governments care and how early adopters can turn uncertainty into an operating edge.

    Stablecoins in plain English

    A stablecoin is a digital token engineered to hold a one-to-one value with a reference asset, usually a national currency. Private issuers such as USDC and USDT hold dollar reserves or short-term Treasuries to keep the peg.

    The next wave is public: the U.S. Treasury is drafting a supervisory framework, the European Central Bank is testing a digital euro and Singapore’s Monetary Authority has completed Project Orchid pilots. Unlike volatile cryptocurrencies, the target price of a stablecoin stays flat; the upside for a merchant is lower friction at the point of sale, not capital gains.

    Related: The Hidden Problems That Could Threaten Crypto’s Future

    Why governments are getting involved

    Regulators see two goals. First, faster settlement removes plumbing risks that surfaced when regional U.S. banks failed in 2023. Second, programmable money can embed compliance (tax withholding, sanctions screening) directly in the payment rail.

    Policymakers believe that if official channels offer the same speed as private tokens, illicit or unstable alternatives lose appeal. For founders, this means the rails will mature under clear rules rather than live in gray zones.

    Related: What You Need to Know About the Future of Blockchain Finance

    Global momentum you can’t ignore

    In the United States, the Financial Stability Oversight Council has asked Congress for clear stablecoin legislation and the Treasury for formal guardrails, while Visa now settles some treasury transactions in near real time with USDC on Solana.

    Across the Atlantic, the European Central Bank has advanced its digital-euro project into a preparation phase and set aside funds to build prototypes with commercial banks.

    In Asia, Singapore’s Project Orchid finished a programmable-voucher trial that proved smart contracts can restrict a coin’s spending to approved merchants. All three efforts aim to reduce cross-border payment friction, a daily pain point for small businesses that buy from overseas suppliers or sell to global customers.

    What’s in it for founders right now

    Stablecoins promise lower fees because card interchange charges of 1.5% to 3% can fall to network-gas pennies, a shift that saves about twenty thousand dollars on two million in annual sales. They further provide immediate settlement, which reduces the cash conversion days to minutes and relieves the short-term credit requirement.

    Their universal access does not rely on the correspondent banks; a customer of the Eurozone having a digital-euro wallet can send money to a U.S. retailer directly, without the wire charges and time-zone lag. The programmable money also offers the advantage of automation of the refunds, royalty splits and escrow releases, and this reduces the manual reconciliation work.

    Risks investors and founders must price in

    Regulatory drift remains the first hazard because legal frameworks can change after elections, so revenue that depends on yet-to-be-finalized rules deserves a discount. Counterparty transparency is next; a stablecoin’s safety rests on its reserves, making audited statements a must-read during vendor onboarding.

    Custody and cyber threats follow, since one lost private key or hacked wallet can wipe out funds, and only multi-signature controls and SOC 2-audited custodians truly reduce that risk. Finally, accounting grey zones persist; the IRS treats each disposal of digital property as a taxable event, so until GAAP issues clearer guidance, companies need detailed sub-ledgers to track token activity accurately.

    A five-step action checklist

    1. Open a test wallet. Experience the UX before involving customers. Many providers offer no-code dashboards.
    2. Pilot with low-value invoices. Use a stablecoin like USDC for a small vendor payment to measure speed and fees.
    3. Choose a compliant gateway. Select processors registered with FinCEN and capable of issuing year-end tax reports.
    4. Update policies. Add language on digital-asset acceptance, refund terms and exchange-rate treatment to T&Cs.
    5. Monitor legislation. Track Treasury updates, ECB communiqués and state-level money-transmitter rules; adjust exposure quarterly.

    Related: Digital Currencies May Well Be The Way Forward. But Not All Of Them Are Going To Make It.

    Milestones to watch over the next 24 months

    • A U.S. stablecoin bill that defines reserve standards and federal oversight.
    • ECB prototype results on merchant acceptance for the digital euro.
    • Asian central banks forming cross-border settlement corridors.
    • Major e-commerce platforms adding stablecoin checkouts natively.

    Customer expectations are changing

    Stablecoins also reshape what buyers expect from businesses. Younger customers, used to instant transfers on mobile apps, see multi-day settlements as outdated. Accepting digital dollars signals a brand is willing to remove friction. For subscription models, programmable payments reduce failed charges and improve retention. For international buyers, instant refunds or conversions into local currency build trust. What begins as a back-office efficiency move quickly becomes a front-end advantage that strengthens loyalty.

    Each milestone reduces uncertainty and broadens the addressable market. Early movers stand to lock in mindshare and lower payment costs before competitors even draft policy memos.

    Stablecoins will not make entrepreneurs rich through price appreciation; their promise lies in reducing friction that quietly erodes margins and customer trust. Governments are pushing the rails into the mainstream, which means founders who learn the mechanics today can outpace peers tomorrow.

    Test small, document everything and you will be ready when digital dollars hit prime time.
    So is it time to pour money into stablecoin? Probably not yet. But it’s definitely time to start paying attention.

    My first exposure to stablecoins was mundane: a client selling digital courses asked if accepting USD-pegged tokens would cut card fees. Two years later, the question is everywhere I speak. Talk of “central-bank digital currencies” and government-blessed stablecoins has moved from policy circles to checkout pages, and entrepreneurs want a clear roadmap.

    Below is a founder-focused guide: what stablecoins are, why governments care and how early adopters can turn uncertainty into an operating edge.

    Stablecoins in plain English

    The rest of this article is locked.

    Join Entrepreneur+ today for access.

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    Dmitrii Khasanov

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  • Free Webinar | January 11: The 2024 Social Media Trends to Get You More Followers & Sell More Products | Entrepreneur

    Free Webinar | January 11: The 2024 Social Media Trends to Get You More Followers & Sell More Products | Entrepreneur

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    Learn tricks and tactics to supercharge your social media by joining our free webinar “The 2024 Social Media Trends to Get You More Followers & Sell More Products.” This power-packed session will be led by Entrepreneur’s very own VP of Social Media, Sana Ali.

    On Thursday, January 11th Sana will dive into the latest strategies that will not only boost your online presence but also drive sales. From emerging trends in content creation to leveraging influencer marketing for maximum impact, we’ll guide you through the key elements that can propel your brand to new heights.

    You’ll gain insights on:

    • The biggest social media trends that will shape 2024

    • Optimizing your content to take full advantage of those trends

    • Navigating the nuances of influencer marketing

    • Measuring success by defining clear objectives and utilizing analytics tools

    • How to approach cultural sensitivity in campaigns

    Join us to unlock the social media strategies that will propel your brand to new heights in 2024!

    About the Speaker:

    Sana Ali is the VP of Social Media Marketing at Entrepreneur Magazine. Throughout her career, she has led global social media campaigns for notable brands, including MTV, iHeartRadio, BET, and WWE. Sana’s expertise lies in her ability to build social influencer products, create social monetization opportunities, and craft effective strategies. Her focus is on fostering audience engagement, delivering measurable results, and leveraging content trends in the ever-evolving social media landscape, particularly by tapping into multicultural audiences.

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    Entrepreneur Staff

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  • Free Webinar | December 6: 5 Game-Changing Digital Marketing Trends to Watch for 2024 | Entrepreneur

    Free Webinar | December 6: 5 Game-Changing Digital Marketing Trends to Watch for 2024 | Entrepreneur

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    In a rapidly evolving digital landscape, entrepreneurs must adapt to new trends to enhance their businesses and connect effectively with their target audiences.

    On December 6th at 3 PM ET join our exclusive webinar, “5 Game-Changing Digital Marketing Trends to Watch for 2024”, led by marketing expert, Bianca B. King. Where she will explore the five pivotal trends that will shape digital marketing in 2024 and help you stay ahead of the competition.

    Key Takeaways:

    • Learn about the five essential trends to embrace in 2024 for a competitive edge.

    • Understand the potential implications and pitfalls associated with these trends.

    • Discover ethical ways to engage with emerging digital marketing trends.

    • Explore the pivotal roles played by AI, social listening, and more in shaping the future of digital marketing.

    • Gain practical applications to seamlessly incorporate these trends into your ongoing marketing activities, regardless of your current business stage.

    Whether you’re embarking on your entrepreneurial journey or looking to refine your existing marketing strategies, this webinar will equip you with actionable insights and practical tips to thrive in the ever-evolving digital marketing landscape of 2024.

    Secure your spot today and join us to unlock tomorrow’s digital success.

    About the Speaker:

    Bianca B. King is an entrepreneur and professional matchmaker on a mission to help women accelerate their success. As the CEO & Founder of the exclusive collective Pretty Damn Ambitious™, Bianca matches high-acheiving women with premier vetted and verified coaches so they can finally amplify their ambitions and achieve the personal growth and professional success they desire. Bianca is also the President and Creative Director of Seven5 Seven3 Marketing Group, a digital marketing agency that has served hundreds of entrepreneurs since 2008.

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    Entrepreneur Staff

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  • The Future of Retail Is in Immersive Real-Time 3D Experiences | Entrepreneur

    The Future of Retail Is in Immersive Real-Time 3D Experiences | Entrepreneur

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    Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    You don’t often get to see the future you imagine. But with 3D technology evolving as fast as it has, you’ll soon have the distinct ability to do just that. Opening up new possibilities across industries like manufacturing, government, architecture, energy, and retail, the growth of real-time 3D (RT3D) is enabling companies to turn computer-aided-design and RT3D data into immersive experiences and apps.

    RT3D generates interactive content faster than human perception. It immerses people in a digital reality that feels authentic while giving them control over their experience, much like a video game. The appeal is obvious for retail brands: many innovative retail brands are pushing to meet consumer demands for more immersive and interactive experiences. Real-time RT3D immerses people in authentic digital reality while giving them control over their experience.

    These RT3D experiences are interactive and immersive, social and persistent — with a multitude of real-world uses in the retail setting. They can help elevate consumer experiences while bridging the gap between online and in-person shopping through the use of things like product configurators, virtual marketing assets, virtual showrooms and stores, brand gamification, virtual worlds, and store and planogram design and planning.

    Retailer and consumer goods companies can also streamline complex design, collaboration, and operational workflows with tools to improve productivity and reduce costs. They’ll even reap additional benefits from engaging applications made to enhance training and guidance information, optimize product design and review processes, and visualize company-wide operations with data-connected digital twins.

    And if you want to elevate the design and maintenance of your retail spaces, there are tools that allow you to simulate and manage multiple store layouts and merchandising configurations, test product placement for efficiency, and plan collaboratively with teams and vendors.

    One way real-time RT3D is changing the face of retail experiences can be seen through what footwear company Deckers is doing with RestAR. RestAR enables fashion brands and online retailers to scan and render physical consumer products in high-quality RT3D using only a mobile device. This tech allowed Deckers to use photorealistic 3D renderings to nearly eliminate the need for physical samples, saving on shipping, travel, and time, among other benefits (not to mention the huge environmental benefit by removing those factors).

    Within the next few years, many top brands will provide shopping experiences powered by real-time RT3D. Today’s shoppers are craving these sorts of next-gen experiences. With an RT3D-first approach, brands are becoming empowered to take control of their strategy to win in this new era of the metaverse to meet their shoppers’ highest expectations.

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    StackCommerce

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  • How ChatGPT Can Help Marketers in Creating Effective Digital PR Strategies | Entrepreneur

    How ChatGPT Can Help Marketers in Creating Effective Digital PR Strategies | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    ChatGPT is a game-changer for marketers, particularly those working in digital PR. This innovative language model, created by OpenAI, has completely transformed the way I approach my work. As someone with years of experience in the industry, I can confidently say that ChatGPT is one of the most exciting developments I’ve seen. In this article, I’ll share my personal experience with the tool and explain how it has revolutionized my PR strategies.

    1. Identifying target media outlets

    We’ve all heard the phrase “know your audience.” However, in the domain of digital PR, it’s even more imperative to know where to interact with them. This is where the first boon of ChatGPT comes into play. It has a unique capability to identify the most apt media outlets for my campaigns. Let me explain how it does this:

    ChatGPT with certain plugins uses a multitude of data points such as:

    • Audience demographics
    • Industry focus
    • Geographic reach

    These factors inform its suggestions on the best publications, websites, influencers, and even bloggers to target. I’ve identified this approach to be remarkably efficient in making sure my messages are received by the intended audience at the ideal time.

    So, what’s the result? Higher engagement.

    How much? A cool 30% boost on average, based on my own findings. All thanks to ChatGPT. It’s a game-changer, really. Suddenly, it’s not just about spraying and praying. It’s about precision. It’s about putting your message on a silver platter, serving it right where your audience dines.

    Remember the days of manual audience targeting? I do. It was guesswork, mostly. With ChatGPT, it’s not a shot in the dark. It’s science. It’s data-driven.

    Now, here’s the part I find most delightful. It’s not merely about identifying the correct platforms. ChatGPT helps craft the message too. It’s like a seasoned copywriter, knowing what resonates with your audience. That’s gold for any marketer.

    Related: Here’s How CEOs and Millionaires Use ChatGPT for a Productivity Boost

    2. Competitive analysis and social media strategy

    In the world of marketing, it’s important to keep a close eye on your competitors. ChatGPT is a tool that can help with this by providing a detailed analysis of their PR strategies. By examining their press releases, media coverage, and social media presence, ChatGPT can extract valuable insights into their tactics, messaging and positioning. This information can be used to devise winning strategies and stay ahead of the competition.

    ChatGPT is a valuable tool for enhancing your social media strategy and complementing your PR campaigns. With ChatGPT, you can determine the most effective content for your audience and identify the platforms where they are most active. It also provides a playbook of engagement tactics that can help you win the social media game. By leveraging ChatGPT’s insights, you can supercharge your social media presence and see a healthy spike in engagement.

    3. Crisis communication guidance

    No matter how carefully we plan, crises happen. In such situations, swift and effective communication is key. ChatGPT provides much-needed assistance in navigating these tricky waters. When a crisis or negative PR event arises, it helps me craft suitable responses and strategies.

    ChatGPT helps shape the narrative in a way that is both honest and constructive. It aids in developing statements that address the issue head-on while conveying an organization’s commitment to resolving the problem.

    ChatGPT can analyze vast amounts of data, including customer feedback, to identify the most pressing concerns that need to be addressed. This ensures that the organization’s communication is relevant and resonates with its audience. Trust is critical for any organization, and it is often the most impacted during a crisis. ChatGPT helps restore this trust by crafting messages that communicate transparency, accountability, and a plan for moving forward.

    Related: 5 Ways ChatGPT Will Impact Digital Marketing

    4. Monitoring and analyzing PR campaigns

    Similar to any marketing endeavor, PR drives need to be tracked and assessed to determine their impact. Here, again, ChatGPT steps up to the plate.

    It provides insights into key performance indicators (KPIs), suggests tracking tools, and outlines methods to evaluate the impact of PR efforts. With its help, I’ve been able to hone my strategies based on data-driven insights, leading to a 20% improvement in overall campaign effectiveness.

    ChatGPT can provide insights into the sentiment, trends and public opinion surrounding a PR campaign by gathering and processing this data in real-time. It can identify positive or negative sentiments, detect emerging issues or crises and monitor campaign messaging’s reach and engagement. This data enables PR teams to evaluate the efficacy of their efforts and optimize future strategies based on empirical evidence.

    Yet, as magical as ChatGPT may seem, we must remember it’s still a tool, albeit a powerful one. It is essential that we, as marketers, review and validate the suggestions provided by ChatGPT and adapt them to our specific needs and industry context.

    ChatGPT can be a powerful tool in the world of digital PR, but it’s important to use it wisely. As the saying goes, the effectiveness of a tool depends on the skill of the person using it. With the right approach, ChatGPT can be a valuable asset for businesses looking to improve their online presence and engage with their audience.

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    Pritom Das

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  • Senior Executives Are Falling Behind The Digital Curve — Here’s What It Takes to Stay Ahead. | Entrepreneur

    Senior Executives Are Falling Behind The Digital Curve — Here’s What It Takes to Stay Ahead. | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    As digitalization continues to shape the modern business landscape, senior executives are now more than ever required to stay current and relevant. A Deloitte survey found that 67% of executives felt “uncomfortable” accessing or using data from advanced analytic systems.

    For executives to stay ahead of the curve, having a solid understanding of digital literacy is essential. This includes being knowledgeable about new technologies and their potential challenges and risks. It also means being up-to-date on the latest software, hardware, and digital tools trends that can help increase efficiency, productivity and communication.

    So what major areas of digital literacy should senior executives focus on to stay current and relevant?

    Related: 11 Leadership Guidelines For The Digital Age

    Accepting AI and machine learning

    If the time it took for companies to adopt the internet felt short, the adoption of artificial intelligence (AI) has felt even shorter.

    AI and machine learning aren’t necessarily new technologies; their practical uses are evolving quickly. Senior executives should be familiar with AI and its capabilities to understand how it can help improve the customer experience and overall business operations.

    94% of corporate leaders surveyed by Deloitte believe that AI will profoundly affect their businesses within the next three years. Learning what AI offers in data analytics and workflow automation can help senior executives stay relevant in the digital era.

    Embracing big data analytics

    Analytics has always been a powerful tool for businesses, but the rise of big data has made them even more valuable. With big data comes an increased potential to gain insights into customer behavior and preferences that can help inform better decisions and strategies. A NewVantage Partners survey found that 97% of senior executives are boosting their investments in data initiatives.

    Senior executives should be familiar with the fundamentals of big data analytics and understand how they can use big data to their advantage. They should be able to leverage analytics to improve decision-making, identify market trends, and uncover customer needs more efficiently.

    Implementing agile methodology

    The digital landscape is constantly changing, and senior executives need to stay agile in order to keep up with the latest trends.

    Agile methodologies — those that focus on rapid delivery and iterative development cycles — are becoming increasingly common in the enterprise. Senior executives should be familiar with agile principles and be able to apply them to their own organizations.

    Agile-focused leaders are often better equipped to handle change and adapt quickly to disruptive market trends. They can also provide better guidance for their teams, enabling them to move faster and successfully transition into the digital era.

    Investing in cybersecurity and privacy

    As digital transformation takes hold, the need for strong security protocols and privacy practices becomes even more critical. A KPMG survey found that 39% of senior executives see their company as unprepared to handle cyber attacks. Executives need to understand the basics of cybersecurity and ensure their organization complies with applicable regulations.

    It’s also critical to understand the importance of protecting customer data and how companies can ensure they’re providing a secure user experience. This includes understanding the latest security trends and best practices and how to respond quickly in case of a cyber attack.

    Related: The Emerging Cybersecurity Trends In 2023

    Upskilling and reskilling the workforce

    Enhancing one’s digital literacy goes beyond learning for yourself — it should also include staying up-to-date on the skills necessary to successfully train and manage a digital workforce. No matter where your teams work, they want to know that they are being equipped and empowered to perform their jobs effectively.

    Senior executives should strive to learn about the latest upskilling and reskilling trends in digital fields, such as AI, machine learning, and automation. They should also understand how these technologies can improve overall business operations — from boosting employee productivity and efficiency to unlocking new insights into customer behavior.

    Supercharging innovation across the organization

    Technology can be an excellent tool for driving innovation and creativity, but senior executives must understand how to leverage it effectively. This means having a clear vision of where the organization is going and using digital tools to help achieve that goal.

    Creativity should be encouraged across departments, and senior executives should be able to provide guidance and resources that help teams develop innovative solutions.

    Engaging in the digital marketplace

    Business is moving from the brick-and-mortar world to the digital environment, and executives need to understand how to engage effectively in this new marketplace. Investing time and resources into how a company can engage online and utilizing digital channels to reach customers is essential for success in the digital world.

    Senior executives should grasp the evolving e-commerce landscape well and be familiar with best practices such as leveraging customer reviews, providing targeted promotions, and using data-driven insights to create personalized experiences.

    For instance, understanding how to use social media platforms and other digital tools to build customer relationships can help create a more loyal base of followers.

    The bottom line

    The world is changing and leaders need to understand the importance of staying ahead of the digital curve.

    As senior executives, it’s essential to recognize that embracing digital transformation is no longer an optional strategy — it’s a requirement for success in today’s economy. Fortunately, the resources and knowledge are available to help you get up to speed quickly, so start exploring and learning today.

    Your teams — and your customers — will thank you.

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    Tim Madden

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  • The Hidden Risks of AI and AI-Powered Digitization — and How to Navigate Them | Entrepreneur

    The Hidden Risks of AI and AI-Powered Digitization — and How to Navigate Them | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In the continuously-evolving digital landscape of today, efficiency is everything, and businesses must strive to optimize wherever possible to remain competitive. It stands to reason that enterprises worldwide strive to engage in data-driven decision-making wherever possible. In a world where 90% of all data is unstructured, however, this can be more challenging than it sounds.

    To gain maximal value from the information they already possess, a growing contingent of enterprises is attempting to leverage AI-powered digitization to streamline operations and drive growth and development. However, this brings with it a range of potential risks and challenges.

    As a CMO, I’m well attuned to the potential pitfalls of AI adoption, and my experiences have taught me the importance of having the right strategy in place to deal with digitization issues as they occur. I will outline the benefits that digitization can bring to a business and offer strategies to help enterprises maximize the potential of AI-powered digitization while minimizing potential risks.

    Related: Businesses are Struggling. This Technology is Set to Spark a Revolution for Business

    The benefits of digitization

    In this day and age, the case for digitization is an easy one to make.

    First and foremost, the digitization of resources enables a greater degree of flexibility within an organization. When information has been successfully digitized, it can be viewed from anywhere, at any time, on any supported device. At a time when remote working arrangements are on the uptick, making resources accessible in this way can be a huge boon from a productivity standpoint. Moreover, since digital resources are easily searchable, employees can find what they need more quickly than ever before, thus boosting efficiency.

    A digitized database also allows for better decision-making. By enabling more effective data gathering and analysis, digitization can empower management to gain deeper insights into company performance. From there, they can focus on specific processes to optimize and allocate resources more accurately to fit the priorities of the enterprise and achieve its goals more effectively. Finally, digitization also helps to dissolve organizational silos. Enterprises can ensure that teams can share information easily by converting informational resources into a centralized digital database. The result is better organization alignment, improved collaboration between teams and a better, more coherent customer experience.

    Overcoming the challenges of AI-powered digitization

    AI-driven digitization is a worthwhile endeavor for enterprises that can pull it off successfully. However, doing so is no easy task, and many businesses encounter certain dangers along the way. Let’s outline those dangers and how enterprises can overcome them to gain maximal benefit from AI.

    1. Data governance

    To use AI-powered digitization to drive success, an enterprise must have a strong data governance foundation in place, as those lacking a strong data governance framework can quickly run into issues.

    Poor data quality and inefficient data integration, for instance, can result in inaccurate or incomplete data, which can compromise the utility and effectiveness of AI-based systems within an organization. Additionally, AI models may seek access to sensitive data, which can bring about privacy concerns.

    To prevent such issues, enterprises must establish clear policies and processes for managing data quality, privacy and security before embarking on their digitization journeys. By doing so, they can establish a clearly-defined framework that enables them to gain refined, actionable insights from their data assets.

    Similarly, it is imperative to establish mechanisms and procedures for monitoring and auditing data governance practices. Those that do this can ensure that their data governance remains congruent with the evolving needs of the enterprise, thereby preserving the effectiveness of AI systems/

    2. Ethics

    When attempting to leverage AI for the digitization of data assets, there are several ethical considerations that enterprises must contend with.

    Aside from concerns about privacy and consent when collecting data, there is also the question of data biases to consider. AI can unintentionally bring about unfair or discriminatory outcomes when specific elements of a dataset are weighted disproportionately. Suffice it to say this is counterproductive, so it is essential to set up a framework for identifying and mitigating biases in data. Enterprises can ensure that their AI systems draw accurate, unbiased conclusions through bias assessment and regular auditing.

    Additionally, it is important to remember that AI tools are just that — tools — and humans should take accountability for their use. By clearly outlining where accountability lies, enterprises can ensure that AI-power tools supplement human capabilities and judgment rather than supplant them. Furthermore, by creating a comprehensive human review framework, it’s possible to minimize human errors and prevent AI from arriving at unethical decisions.

    Related: 7 Digital-Transformation Trends to Watch

    3. Workforce adaptability

    When implementing AI-power digitization, workforce adaptability should be a serious concern. After all, for an organization to get maximal benefit from AI applications, each of its members needs to understand its role and use fully.

    In preparation for digitization, enterprises should seek to invest in AI training for employees. This will allow them to gain insights into the technology’s purpose and develop the competencies necessary to leverage it in the workplace.

    By conducting a thorough performance analysis, management should be able to identify relevant skill gaps in employees and provide them with the tools and resources they need for proper onboarding. Additionally, it’s advisable to set up clear communication channels for employees to air any issues. This will not only enable smoother onboarding with AI technologies but also ensure that there is a framework in place should the organization need to investigate potential issues down the line.

    4. Cybersecurity

    Introducing AI-driven digitization to an enterprise also brings several security concerns to the fore. Chiefly, the increased dependency on AI-powered systems may make an enterprise a more likely target for a data breach. Additionally, AI models may have inherent weaknesses that can be exploited for nefarious purposes.

    As such, having the right security measures in place is key. Implementing strong encryption, access controls, and multi-factor authentication on company systems can help to mitigate some of the risks associated with AI-powered digitization. In addition, enterprises can train employees to maintain data handling best practices to create a security-conscious culture. Lastly, organizations should confer with cybersecurity experts and perform adversarial testing to identify potential weaknesses.

    Related: How AI Is Shaping the Cybersecurity Landscape — Exploring the Advantages and Limitations

    Conclusion

    AI-powered digitization presents modern enterprises with enormous opportunities for optimization and growth. To fully reap the rewards of this digitization, however, these businesses must mitigate the risks of relying on AI-powered data systems. That means establishing strong data governance, addressing ethical considerations, empowering workforce adaptability and implementing comprehensive cybersecurity measures. By taking these steps, enterprises can use AI-driven digitization to unlock their latent potential, enabling them to achieve new levels of success.

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    Alon Ghelber

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  • 7 Tips to Stay Ahead of the Curve in Your Industry | Entrepreneur

    7 Tips to Stay Ahead of the Curve in Your Industry | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    There is nothing that compares to staying ahead of the curve in your industry as an entrepreneur. For many years, trendspotting has worked for me as an entrepreneur, and this is a key strategy when it comes to staying ahead of the curve in any industry.

    In this article, we will take a dive into trendspotting, techniques for trendspotting and other strategies. So, let’s dive right in.

    Related: 4 Strategies to Help Your Company Stay Ahead of the Competition

    What is trendspotting?

    Trendspotting is the identification of emerging patterns, changes in the market and shifts even before they occur in a particular industry. It is more of a proactive approach that allows businesses to anticipate future trends and stay way ahead of their competition in the market.

    The main goal of trendspotting is to gain a competitive advantage within your industry, and it has been proven to increase competitive advantage with big data by 83% for businesses that capitalize on it.

    To effectively implement trendspotting as an entrepreneur, here are some practical tips to help you stay on top of your industry:

    1. Analyze past trends

    Analyzing past trends is the first step in understanding the evolution and trajectory of your industry. This could actually shape your entire business’s future. By taking a telescopic look into past successes and failures, entrepreneurs can learn from their experiences and the experiences of those before them. This is where you gain insight and inspiration for solutions that your consumers are looking for. I, for one, take a week in every quarter to do a thorough analysis of past trends. This can be different for you, but do what works for you.

    2. Stay on top of industry news always

    If anything, never miss crucial news about your industry. It could mean gaining or missing insight into a critical trend or opportunity. To do this effectively, you must monitor various news outlets and sources to stay up-to-date with the latest developments. There are three ways I go about this; reading industry publications, following experts in my industry on social media and attending events in my industry. Look for the best sources that would work for you and your business, but ensure that these sources are reliable.

    3. Utilize social media

    This is one of my favorites when it comes to trendspotting — I like to see it as the top arrow in my quiver when looking to stay ahead (Top Secret unleashed). Social media remains one of the most powerful tools to identify trends and monitor what customers are talking about in your space. Entrepreneurs need to utilize social media to the fullest to track customer sentiment, identify emerging influencers and keep an eye on top competitors. Tools like Hootsuite and BuzzSumo can help in managing trendspotting on social media.

    Related: Making Your Presence Felt In The Current Digital Landscape: Stay Ahead Of The Game With These Five Key Trends

    4. Industry events should be on your list

    You can stay up-to-date on industry trends by attending events in your industry. It is also a great opportunity to meet and connect with other professionals in your industry. Attend conferences, networking events and trade shows to build relationships and stay informed on the latest developments in the industry.

    5. Conduct market research

    Another tip for trendspotting to stay ahead in your industry is to conduct proper market research. This is where some people miss it — they don’t conduct proper market research. You have to analyze customer behavior thoroughly, monitor industry reports and survey customers when necessary. One tool that has been of immense help to me and many industry experts is Google Analytics, which has made market research more accessible for many years and remains one of my best market research tools.

    6. Experiment and take risks

    Experimenting once in a while and taking risks are essential for staying ahead of the curve in any industry. It can be beneficial to try out new things, test new ideas and tread new waters. This can be as simple as introducing new features, launching new products or services, using new market strategies or testing new business models.

    Related: Business Trends Entrepreneurs Must Know

    7. Embrace new technologies and innovations

    To stay ahead of the curve, another strategy is to embrace new technologies and be open to innovations that can help you gain the upper hand in your industry. This can be anything from investing in new software or hardware, embracing cloud technology, investing in or incorporating blockchain technology and embracing AI technology.

    Trendspotting is an essential skill every business must develop to stay ahead of the curve in their industry. But keep in mind that this is not a one-time activity that must be done and dumped. It must be done continuously. So, here are my takeaways if you really want to put trendspotting into practice:

    • Create a working system to stay organized and help you in tracking your findings.

    • Focus only on the most important trends that are related to your business.

    • Don’t be afraid to try new things and take risks.

    • Always evaluate your strategies, and adjust them if needed.

    • Embrace innovation, and remain open to change.

    Put your best foot out in terms of trendspotting. This will help you stay on top of the latest trends in the industry and stay ahead of the curve. Happy trendspotting.

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    Candice Georgiadis

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  • 3 Tactics for Brands to Successfully Work With Creators | Entrepreneur

    3 Tactics for Brands to Successfully Work With Creators | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    If you are reading this, you’re likely aware you need to invest in creator talent to curate a more relevant brand presence. You also realize that there is no clean-cut playbook to building creator relationships with creators and, moreover, effectively working with them.

    Creators are becoming a high-demand resource as brands are in dire need of “creative directors” that can curate an online presence that’s authentic, purposeful and relatable. And for a reason — they are unique entities that extend beyond vanity likes and views. They are creative production powerhouses invested in providing valuable content to their highly engaged communities.

    The role of a creator has evolved quickly over the past few years. We’ve observed the slow death of the Kardashian-esque “influencer” — and the rise of a more approachable “creator” (think: MrBeast, Dylan Mulvaney or Alix Earle) has been the response to the large-scale rejection of influencer figures. In a way, influencers have morphed into creators — at least those who’ve embraced this major shift in user expectations — as authenticity, raw aesthetics and niche communities become the new staple.In other words, users are tired of associating influencers with unattainable lifestyles and unrealistic expectations — and the creators are here to fill the need for connection and community where influencers fell short. And brands need to keep up, whether they like it or not.

    Not only have the expectations changed, but the path to becoming a creator has become more accessible than ever. Compelling storytelling skills, a niche perspective and a smartphone with a camera are virtually the only qualifiers for anyone to dip their toes into content creation — a radical change from the requirements of becoming an influencer from a decade ago.

    Yes, there is a plethora of talent out there. With the rise of TikTok and content formats like short-form video, the barrier to entry into the world of content creation is lower than ever.

    But just because the pool of talent isn’t shallow doesn’t mean that finding the right talent and engaging them well becomes easy. So here are three strategies that will help streamline your work with creators.

    Related: Why the Creator Ethos Is Key to the Future of Work

    1. Do your research on the creators

    Creators are, essentially, spokespeople for brands. They become the face, the manifestation, the representation of the brand through short-form video — which means that choosing who to work with is a point of a lot of pressure for brands.

    There are a few ways to take a deep dive into the who, what and why behind each creator. To begin with, taking a look at their current social media presence is a simple starting point. But in doing so, look beyond the vanity follower number and ask yourself instead:

    • What is their engagement across platforms? How is the community reacting?
    • Do they strike a chord with the community they plug into or foster?
    • Do they have a unique point of view or storytelling ability?

    Going a step further, it’s essential to leverage tools such as the TikTok Creator Marketplace that will give brands insight into demographic data and account performance. This allows brands to understand what kind of audience the creator has created, how exactly the audience engages and what overlap there is between the brand’s ideal audience and the community in which the creator has established a presence.

    Last but not least, it’s important for brands to learn to leverage TikTok SEO to identify what creators already capture the high-intent traffic that they seek to capture. Specifically, identifying key search terms for TikTok Search and identifying creators who currently rank for them.

    Establishing such alignment between the brand and the creator is key to a successful partnership in the long term.

    Related: How and Why Luxury Brands Should Embrace TikTok

    2. Consider working with in-house creators

    With the rise of creators, brands striving for a strong social presence, and short-form video in general, user attention has become the hottest commodity on the market — and the competition for it is fierce. This means that brands are under pressure to maintain a high quality and quantity of production to ensure they consistently deliver on the communities’ expectations for engaging and valuable content. This also encourages brands to provide timely commentary on relevant conversations across platforms, further humanizing them and offering them a seat at the table for ongoing community discussions.

    This means that content creation is moving from a nice-to-have to a must-have — and a sure way to ensure a full-time dedication to upholding the volume. This model (a shift from the traditional campaign-based partnerships) is still on the rise and is only becoming more and more popular as creators on their end also begin to seek more stability, long-term brand partnerships and professional growth. Whether it’s bringing a creator in-house or working with an agency offering in-house creator capabilities, brands need a strategy to help them stay competitive in an oversaturated content space.

    3. Strike the balance between creator freedom and brand control

    One big challenge for brands is to manage trust in the creator’s creative process while publicly safeguarding the brand’s persona.

    Working with a creator requires brands to push the boundaries of their comfort zone because the winning content always carries an element of the creator’s personality or unique delivery — and it’s up to them how they ease a brand’s message into their own community and style. It can be challenging for a brand to experiment with humor, timeliness, vulnerability and authenticity. But this kind of relinquishment of creative control — a shift in the power dynamics of the brand’s narrative — is crucial to effectively partnering and building a sense of kinship with creators and, by extension, their own communities.

    For brands to satisfy their need to drive the narrative, however, it’s important to develop a clear briefing process that guides the creator rather than controls them. A few key elements a successful brief should include are:

    • Ideal brand audience
    • Key product/service value propositions
    • Previous successful content pieces
    • Key talking points
    • Any rigid don’t’s that creators should steer away from

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    Marina Chilingaryan

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  • 3 Ecommerce Trends You Need to Know in 2023 | Entrepreneur

    3 Ecommerce Trends You Need to Know in 2023 | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Ecommerce keeps getting more and more relevant to consumers’ day-to-day lives and is an increasingly essential component of corporate growth strategies. By 2026, Shopify predicts, global internet-fueled sales will exceed $8 trillion. That’s a more than 50% bump from 2021 figures, and no one quite knows where the ceiling might be.

    The ongoing planning challenge for businesses is that ecommerce isn’t necessarily the opposite of in-person buying: Plenty of consumers use digital sites and apps to springboard brick-and-mortar purchases. Conversely, it’s common for shoppers to try out products in a store, then buy the merchandise online. But in any case, ecommerce’s relevance and growth are on track to continue indefinitely.

    Here are 2023 trends in this space to consider:

    1. Digital marketers will seek and apply improved attribution models

    Attribution has become a huge sticking point for digital marketers. Let’s say your company’s marketing includes a mix of Facebook, Spotify and Google ads, along with social media posts and YouTube videos. But when a customer buys something from your ecommerce store, can you be certain where to attribute that sale?

    Many e-retailers work with a last-click attribution model that gives all credit to the site where the final click-through occurred. However, that last site might not have actually prompted the sale. It could have been made somewhere earlier in the attribution funnel, such as in a how-to YouTube video. By assigning more significance to the last-click site, it’s possible to wind up spending ad money where it doesn’t belong or worse yet: taking money away from a site that deserves a higher percentage of your overall spend.

    Related: A Beginner’s Guide to Building a Profitable Ecommerce Business

    To help get more accurate conversion reporting, many providers now offer alternative options to on-platform attribution modeling. Some platforms can be integrated into your website and send real-time attribution tracking to a dashboard. This would allow you to see the ads, email, or SMS marketing visitors have viewed and track site events through to the point of conversion. This level of detail helps marketers figure out where to most efficiently spend advertising dollars.

    So far, ecommerce sellers have been forced to go through trial-and-error steps to feel good about attributions, and these machinations take time to produce enough information to make final decisions. With newer, all-inclusive attribution platforms coming onto the scene, marketers can focus their attention better.

    Related: Why Attribution Is All That Should Matter in Digital Marketing

    2. Providers will improve content quality

    Talks of recession haven’t yet stopped consumers from spending, but there’s increasing worry about them soon pulling back from unnecessary purchases. According to CFO Dive, the second half of 2023 is expected to bring a consumer spending slump as people tap into savings reserves.

    What does this have to do with ecommerce product content? Everything. Consumers habitually research products before making purchases. Exactly how many touch points are needed depends on the product, but without question, content sways their behavior.

    Though you’ll see text content upgrades this year, that form isn’t the only one on marketers’ minds. Expect to see a lot of video content incorporated into ecommerce stock-keeping unit pages and descriptions, too. A recent Wyzowl survey indicates that 73% of potential buyers want to learn through short videos: Accordingly, marketers are delivering it in droves.

    Not sure how to start with in-house video production? Add a personalized touch. You can also ask for and utilize user content on social channels. Ideally, any content should answer the pivotal question, “Why should I buy?”

    Related: Give Video Marketing a Try and Watch Your Business Grow

    3. More ecommerce stores will offer subscriptions

    One way to keep shoppers buying again and again is through subscriptions. Not every store has that ability, but expect to see more of them, and quickly. Kearney research reports nearly half of all people who make weekly purchases online are open to subscriptions, and many already have at least one. Put simply, interest is high enough for digital marketers to take the plunge.

    The beauty of this model is its consistent revenue. Plenty of consumers take a “set it and forget it” approach to their subscriptions — a great opportunity to enjoy a little passive income that can bump up average customer lifetime value.

    To figure out if one could work for your business, study the journeys of frequent customers. Do they tend to buy the same product on a regular basis? If so, that’s a potential place for you to upsell them to a subscription, and adding a special discounted rate (à la Amazon) can sweeten the deal.

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    Rashan Dixon

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  • 3 Reasons Black Small Businesses Should Embrace Digital Transformation. | Entrepreneur

    3 Reasons Black Small Businesses Should Embrace Digital Transformation. | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Small businesses are the backbone of our communities. They supply and care for our families, support economic growth and stability, and foster meaningful relationships with the people they serve. Nobody understands the value of small businesses more than those who live in communities that are most likely to experience disinvestment and neglect from corporate investors — which are disproportionately communities of color.

    These small businesses are also most often owned and operated by Black entrepreneurs and other entrepreneurs of color. Despite their value to their communities, racial inequities persist, and many Black-owned small businesses lack the financial resources necessary to grow and survive an economic crisis.

    Luckily, in today’s tech-driven economy, Black small business owners have new digital tools to help their businesses survive, thrive and stand out among corporate competitors. Here are three reasons Black small business leaders should meet this moment and embrace digital transformation.

    Related: 12 Steps That Could Help Your Small Business Start a Digital Transformation

    1. Improving agility

    Businesses that rely on foot traffic to reach clientele were hit hardest by pandemic-related shutdowns. The needs and interests of business leaders and their clients drastically changed, and those without the infrastructure to adapt to our new normal were at the greatest risk. As experts continue to signal that we’re nearing an economic recession, agility becomes increasingly necessary for the survival of small businesses.

    When small business leaders adopt digital tools and infrastructure, it allows them to shift quickly to ensure they can continue providing services to their customers. Whether through eCommerce websites or social media campaigns, digital adoption can help small businesses stay afloat amid global economic disruption. If business leaders start planning and implementing digital strategies now, they will be better prepared to meet whatever challenges they face next.

    Related: Digital Transformation Means Adopting a New Culture: Here’s How To Do It

    2. Expanding customer base

    One of the many reasons Black-owned businesses struggled to survive amid the pandemic was due to the direct economic impact it had on the people they serve. Many Black-owned businesses operate in predominantly Black communities, which are disproportionately affected by job loss and illness spurred by COVID-19 because of economic and healthcare disparities.

    Business leaders have to seek new ways to expand their customer base. Digitizing operations can open new markets for small businesses to explore, which generates more significant growth opportunities. Through online advertising, cloud computing and mobile commerce, small business leaders can extend their reach beyond local communities and into national or global markets. This will not only advance the success of small businesses but also ensure they are still around to serve their communities well after an economic crisis hits.

    Related: The Ultimate Guide to Competitive Research for Small Businesses

    3. Leveling the playing field

    Corporate competitors routinely receive more investment than small businesses, which means they have the resources to position themselves as better service providers. Small business leaders can stand out among corporate competition when investing in digital tools. These tools offer a more efficient means for handling inventory management, data analysis and marketing automation — resulting in faster turnaround times and better decision-making processes.

    Small businesses, especially Black-owned ones, often lack the financial capital and investments needed to innovate and keep up with their larger competitors. The good news is there is support for small business leaders, especially those who are shut out of financial opportunities due to pre-existing racial inequities.

    One of the groups I work with, the Small Business Digital Alliance (SBDA), connects small business owners with digital tools, training, and other opportunities to reach new customers by expanding their digital networks. Services and resources provided by the SBDA can help small businesses adopt digital strategies to grow and sustain their businesses – and they are free of charge to those within the network. This can help small businesses better understand the needs of their customers and quickly fulfill their expectations. By investing in digital solutions, small businesses can level the playing field and put themselves on equal footing with larger corporations.

    There is no way to predict an economic crisis’s impact on our businesses, but we can take steps to prepare and mitigate risks. Beyond business survival, going digital offers many advantages for Black small business leaders who want to stay competitive in an increasingly tech-driven landscape.

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    Jimmy Newson

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  • Entrepreneur | Why the Best Days of Digital Media Are Ahead of Us

    Entrepreneur | Why the Best Days of Digital Media Are Ahead of Us

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    Opinions expressed by Entrepreneur contributors are their own.

    The word of the year for 2022 feels like something straight out of science fiction: permacrisis, “an extended period of instability and insecurity.” If you’re in the media and advertising business, that sounds an awful lot like what’s going on right now.

    But despite the breakneck speed of change (and a really scary October that saw the free fall of ad-supported blue chip companies like Meta, Snap and Google), digital media isn’t really in permacrisis or even a crisis at all. It’s in a constant state of flux, and 2022 was no exception. In fact, I’d argue that all this change is a good thing.

    The first banner ad debuted less than 30 years ago. Search ads are even younger than that. Social media got its start 18 years ago, but TikTok has only been around for six years. The technology and tools for digital media are still very much in their infancy. Another brand-new medium that developed from the ground up? Television. It has taken almost 100 years for TV to hit its stride, and it still surprises us every year. We’re in the early days of digital media. As delightful and indispensable as the internet is in our lives, the templates we use today continue to be basic and unappealing; too many sites, even the really good ones, are crowded by poorly performing and poorly integrated ads. It’s hard to measure what works, and advertisers are still unsure of what they are always buying. Everything is fragmented and complex; there’s too much friction to get basic things done.

    That’s why the increased speed of change we’re witnessing is a good thing, and I believe we’re on the cusp of discovering the potential of what digital media can truly be. These trends tell me that the best days of digital media are around the corner because:

    Related: 5 Digital Marketing Trends to Know for the Decade

    Privacy is resetting the game

    We’ve spent years collecting data on people to advertise to them. Our industry chose to invest in harvesting people’s personal data and spent years doing it. This was at the expense of advancement as an industry in other technology solutions like contextual advertising that are less invasive and more useful. Advertisers used this data to build creative that relied on crude personalization (like your name) instead of focusing on real signals like attention time and engagement. It’s been lucrative for platforms, but people have found it annoying and creepy as we stalk them around the web. It’s also increasingly precarious for publishers and advertisers. While audience targeting initially gave interesting insights into people like never before, it’s no longer effective and won’t stand the test of time when it comes to emerging environments and platforms — or future privacy regulations. Massive penalties await publishers and advertisers that skirt the law. Fortune will favor those that move away from cookies and identifiers now.

    Context is everything

    Every advertiser I’ve spoken to believes that, at the end of the day, creative execution will be driven by contextual technology. So, why are advertisers still not moving quicker in understanding context in the current ways it can be leveraged at scale today? Why are brands not using deeper contextual insights to determine strategy, creative and more? Technology has already advanced to the point where it can comprehend the context of a digital environment. It can interpret words, videos, audio and metadata, providing a comprehensive understanding of the environment in order to pair it with dynamic and engaging ad creative. By doing this, digital advertising can produce something that consumers find beneficial and enjoyable (without personal data), no matter where it appears. We have the technology; let’s do this.

    It’s time to rethink metrics—and focus on attention

    Growing up, ads like Calvin Klein CK1 fragrance in magazines grabbed my attention — I can still remember those ads today. These days, the creative gets lost in the clutter, people skip preroll ads, and the metrics we use for success are flawed — yet we keep doing them. We need to take a fresh look at how we measure the success of digital advertising campaigns. With so much competition in the digital ad space, simply having an ad that is viewable does not always guarantee its success. We must find ways to capture attention and understand what drives people to take action. Through advanced contextual and attention solutions, we can identify the content and confirm if the ad resonates within the environment. And then, real-time optimization engines can be used to programmatically deliver the campaign in the most effective way possible. It’s a win-win-win combination.

    Related: 6 Marketing Metrics Every Business Should Track

    In-game advertising is the next big thing

    Every brand marketer knows gaming is huge. They play them, their kids play them, everyone does. And yet, in-game ads, specifically intrinsic in-game ads, are untapped and highly coveted: They let marketers reach consumers at their most receptive by integrating with the game world itself. There are more than three billion gamers in the world — with some groups spending more than six hours playing at a time. Talk about an engaged audience. Right now, most of the ad inventory is available on mobile, but consoles and big-screen gaming are about to come into their own. In-game advertising is set to grow 11% per year and reach nearly $18 billion in 2030. Early adopters get the added benefit of an uncluttered ad and media landscape — and unprecedented scale.

    CTV is an awesome, unstoppable freight train

    CTV spending rose 57% last year to $15.2 billion and is projected to more than double over the next few years. More importantly, 76% of video buyers consider CTV a “must buy” in their media planning budgets, as CTV allows them to leverage data and formats not available within linear TV. So, why are there no brand safety solutions, no contextual understanding of the content and no new ad formats? It makes no sense. Are brands simply not aware of the advancements in these areas and what is available? Why do we still rely on preroll in CTV instead of new formats that align with current customers? Innovations like AI, contextual intelligence and the widespread availability of more non-linear ad formats will make CTV ads work harder, and now that Netflix and other premium streamers are adding ads, it will be even more essential in an advertiser’s mix. Advertisers that figure out the medium early will also be the early CTV winners.

    The recession is real, but opportunity abounds

    Economic uncertainty, the U.S. dollar’s rise against other currencies and inflation are very real at home and abroad. Full stop. And ad spending cuts are happening. But digital still remains the single best and most effective way to target and reach consumers, and that’s not going to change anytime soon (consider that the average American spends 8.2 hours glued to their phone). Digital marketing is not discretionary for brands anymore. It’s a critical investment, and smart marketers will use the current ad climate to their advantage — to get noticed, to break out and to get ahead. After all, when competitors are cutting back, that can be your moment to get noticed.

    Related: How to Build on Your Digital Marketing Momentum in 2023

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    Phil Schraeder

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  • To Succeed in 2023, Consider These 10 Business Strategies

    To Succeed in 2023, Consider These 10 Business Strategies

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    Opinions expressed by Entrepreneur contributors are their own.

    As we enter 2023, it’s clear that we are entering an altered business paradigm driven as much by new technology represented by electric vehicles and the metaverse as it is by anachronistic conflicts such as the one instigated by the Russian Federation. The global recession, ongoing war in Ukraine and increased credit rates have all presented new challenges for businesses looking to grow. However, it’s important to remember that adversity can also present opportunities for growth and innovation. With that in mind, here are 10 strategies that businesses can use to navigate these challenges and come out on top.

    1. Diversify your product or service offerings

    By offering a wider range of products or services, businesses can hedge against market fluctuations and ensure a steady stream of revenue. This can be especially effective in times of economic uncertainty, when customers may be hesitant to commit to a single product or service offering. Consider Amazon and Google — both technology giants have expanded into multiple markets relying on organic growth, innovation and strategic acquisitions of profitable businesses. Google originally launched with search and dominated that space (or to use wunderkind tech investor Peter Thiel’s argument in his book, Zero to One, monopolized it). Amazon was an online bookstore. Enough said.

    Related: 5 Questions to Ask Before Diversifying Your Business

    2. Expand into new markets

    Expanding into new markets, either domestically or internationally, can also help businesses diversify and mitigate risk. This can be especially relevant for businesses that are heavily reliant on a single market or industry.

    3. Focus on customer retention

    In times of economic uncertainty, it’s more important than ever to prioritize customer retention. By offering excellent customer service, businesses can create loyal customers who are more likely to continue doing business with them even in tough times. In 2023, excellent service means personalized service if you are catering to higher dollar customers, because many successful people feel snubbed when their first line of customer interaction is bots, algorithms and ultimately some untrained call center worker who reads from a poorly constructed script.

    If you are catering to the masses, great customer service is predicated on community feedback, interaction and algorithms that are designed to empower the customer rather than further marginalize that person. There are systems in place that look to metaverse and community models to achieve these objectives and allow customers to provide feedback that’s truly meaningful to them rather than to the enterprise.

    4. Embrace digital technologies

    The Covid-19 pandemic has accelerated the shift toward digital technologies, and businesses that embrace these technologies will be well-positioned for the future. From ecommerce platforms to remote work tools, there are numerous ways that businesses can leverage digital technologies to streamline operations, improve efficiency and reach new customers. Artificial intelligence will become the ace card in 2023 with natural language processing, smart media, PR products and machine learning leading the way. Artificial intelligence will write articles, press releases, books, essays and speeches. It is also safe to assume that 5G will impact the way we live and work in 2023.

    5. Invest in employee training and development

    Investing in employee training and development can help businesses stay competitive by ensuring that their workforce has the skills and knowledge they need to succeed. This can be especially important in times of economic uncertainty, when businesses may be hesitant to hire new employees. Forward-looking corporate enterprises will need to consider management of a workforce that will be working from home or remote locations. Business leaders will need to consider adopting what Silicon Valley has pioneered — a health-focused communal work environment driven by deconstructed management that empowers its employees. The days of rigid corner office hierarchies and rituals driven by cultural pressure may be on the way out.

    Related: 4 Big Benefits of Improved Employee Training

    6. Collaborate with other businesses

    Frenemy relationships are in — and not only because they signal good corporate citizenship, but also because competition should not lead to adversity in 2023. As much as the opaqueness of globalism is uncomfortable in geopolitical settings, in the corporate environment, it may have an entirely different effect, and corporate globalism should be welcomed as a way to overcome market entry challenges. Collaborating with other businesses, whether through partnerships, joint ventures or other arrangements, can help businesses tap into new sources of expertise, resources and customers. This can be especially relevant for small businesses that may not have the resources to do it alone. By way of analogy, think of this concept as an open format for expanding one’s markets. Apple may be altering its marketing and technology strategies in the near future where decentralized models and open sources will dominate.

    7. Seek out funding and investment opportunities by leveraging technological innovation

    While the economic climate may be challenging, there are still opportunities for businesses to secure funding and investment. This could come from traditional sources like banks and venture capitalists or from alternative sources like crowdfunding platforms or accelerators. Even conventional businesses should consider adding a technology component to their offerings in order to be more appealing to investors and lenders in 2023.

    8. Stay agile and adaptable

    In times of uncertainty such as the one anticipated in 2023, it’s prudent for businesses to stay agile and adaptable so they can quickly pivot as market conditions change. This might involve adjusting business models, shifting focus to new products or services or exploring new channels for growth. Ultimately, the mantra here is to embrace technology and employee efficiency while empowering customers. For instance, enable customers to process payments and build their products through your web interface, consider closing brick-and-mortar offices and shift to online, or seek out joint venture partners that have proven market success.

    Related: 5 Ways to Adapt to Change and Build a More Resilient Business Model

    9. Emphasize the value of your product or service

    In times of economic uncertainty, it’s more important than ever to clearly communicate the value of your product or service to customers. By highlighting the benefits that your offering brings, businesses can differentiate themselves from competitors and convince customers to make a purchase. This may involve leveraging public relations firms and utilizing AI to communicate your offering through online marketing platforms and social media.

    10. Take advantage of low-cost marketing and advertising channels

    While traditional marketing and advertising channels may be less effective in times of economic uncertainty, there are still plenty of low-cost options available to businesses. From social media marketing to content marketing, businesses can reach new customers without breaking the bank.

    As the Greek philosopher Aristotle once said, “Pleasure in the job puts perfection in the work.” By following these general strategies, businesses can mitigate the economic risks of 2023 and benefit from new tech trends that will likely become the new norm.

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    Yuri Vanetik

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  • 3 Digital Marketing Strategies That Will Save You 20 Hours Every Week

    3 Digital Marketing Strategies That Will Save You 20 Hours Every Week

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    Opinions expressed by Entrepreneur contributors are their own.

    Are you struggling to keep up with the demands of digital marketing? You’re not alone. Small businesses and entrepreneurs are often so busy that they don’t have time to focus on their marketing efforts.

    Don’t worry, though! There are ways to automate your digital marketing so that it doesn’t take up all your time.

    As a digital entrepreneur and marketing coach, over the past ten years growing online businesses, I’ve learned precisely how to save 20 hours a week with automatic digital marketing processes, which I’m here to teach you. By implementing the three following automation strategies, you can free up valuable time to focus on other aspects of your business. Let’s get started!

    Related: How to Build on Your Digital Marketing Momentum in 2023

    1. Social media marketing automation

    Automating your social media marketing is one of the fastest and easiest ways to save time in digital marketing. There are many tools available that allow you to schedule posts, monitor engagement, and more.

    At the beginning of each month, create a calendar by planning 30 days worth of social media content ideas. For example, each day of the week, you should vary your content by type (i.e., educational, entertaining, inspiring, tips and tricks, behind-the-scenes, etc.). This will help keep your social media audiences engaged and interested in your posts while making it easier for you and your team to create the content.

    Similar to how manufacturing facilities streamline production processes by batching work, the same technique should be applied to your marketing efforts. Instead of creating marketing content from scratch and posting to social networks daily, batch your workload by producing content in one sitting and then schedule your posts for the rest of the week. This will make it easier for you and save you a lot of time so that you can move on to other areas of your business.

    When filming videos or shooting photos for social media, aim to capture a variety of content that can be reused and repurposed for various posts. This will cut down on the content creation time, as you’re utilizing one shoot for multiple pieces of content.

    You can also share UGC (user-generated content) featuring your company’s products or services (either by hired content creators or real customers), which shows social proof while giving you easy-to-post original content that doesn’t require extra work or effort on your part.

    In addition to these social media marketing tips to save time and energy, you can also reshare posts from several months ago. For example, if you had a popular post on Instagram from at least 3-months ago that got a lot of engagement, repost that with a slightly different caption now. This drastically cuts down on your content creation time, helping to attract a wider audience of potential new followers interested in your business.

    Related: Top 12 Questions About Facebook Ads That Every Entrepreneur Needs To Know

    2. Automating email marketing

    Automating your email marketing is a great way to save time and increase efficiency while staying in touch with your customers and prospects. You can use an email automation platform like Flodesk, Mailchimp or Constant Contact to create automated campaigns that send personalized emails to your subscribers based on their preferences and interests.

    For example, creating an email sequence workflow that automatically is scheduled to send to people who opt-in to your email list is the absolute best way to streamline your email marketing process. It’s also important to segment your audience lists so that you optimize your email workflows — this way, you know where each person is in the customer journey experience.

    For example, if someone opts into your email list by signing up for a lead magnet (such as a free ebook), then you’ll want to add them to a cold lead list (since they’re just learning about your business). That way, you start to warm them up through emails before selling them on your products or services.

    By comparison, if you set up an audience list of past customers, you can remarket to them by offering reward-based promotions (such as exclusive Thank You coupon codes) to encourage them to purchase again.

    As you can see, setting up audience lists makes it easier to create different types of automated emails that drive brand awareness, boost sales conversions and incentivize repeat purchases.

    Related: Why Email Marketing Is Better for Your Business Than Social Media

    3. Implementing content curation tools

    Content curation is another excellent way for entrepreneurs and small business owners to save time on digital marketing. Using a content curation tool, such as Buzzsumo or Curata, you can quickly find and share relevant content in your industry without spending hours researching articles and sources. Content curation tools allow you to easily search for the best content related to your target audience, save it for later use, and share it on social media.

    In addition to sharing industry-focused content, you can also share inspirational quotes that relate to your target audience’s mindset. For example, suppose you’re selling beauty products geared toward women. In that case, you might consider quickly creating a beauty image (even a stock photo will suffice) with a caption by an empowering female icon (such as Coco Chanel or Marilyn Monroe). Women are inspired by motivational messages from these figures and will often engage with this type of content on social media (by liking, commenting, and sharing it). This is an easy, effective way to create content that gets results quickly.

    These are just a few simple ways that automation will help you save time in digital marketing. Implementing these strategies will allow you to focus more energy on other important business areas while growing brand awareness for your company and acquiring new sales leads.

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    Christina-Lauren Pollack

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  • Here Are 5 Trends to Watch Out For in Sales and Marketing in 2023

    Here Are 5 Trends to Watch Out For in Sales and Marketing in 2023

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    Opinions expressed by Entrepreneur contributors are their own.

    As we close out 2022, sales and marketing teams everywhere are evaluating the year’s performance. They’re looking at what lies ahead and crafting new strategies to appeal to buyers and boost revenue. In a time where customer behaviors and expectations evolve faster than ever, these strategies often hinge on a business’s agility, flexibility and willingness to adapt to industry shifts.

    Two such shifts that arose from the pandemic’s disruption were an emphasis on personalization and customer experience. Moving into the new year, organizations can expect these trends to continue and undergo further refining as hybrid buying and selling solidify as the new normal. Tools and tactics that can better leverage customer data and create a greater sense of relevancy with consumers will be the key to a competitive edge.

    As you prepare, here are five trends to watch and incorporate into your strategies.

    1. RevOps is on the rise

    Internal fragmentation of the sales process has long been a source of friction in the buyer’s journey. It can have a detrimental effect on the seamless customer experience consumers are hoping for. Businesses need to unite their internal sales process to mirror what their customers prefer and expect. One of the ways they can do this is through revenue operations. This business model knocks down silos and gets everyone working toward the same goal: revenue. And since revenue is tied closely to customer purchases, it often translates into uniting behind the customer experience.

    Processes and tactics that focus on shared data, agreed-upon procedures and clear communication will be vital to creating the seamless experience that so many customers now expect. Successful implementation of a RevOps model can see a 10-20% increase in internal customer satisfaction.

    Related: Are You Reducing Friction For Your Sales Team? If Not, Here’s Why.

    2. Curated content is key to one-to-one selling

    In the age of digital selling, content is one of the most potent tools businesses have at their disposal. In B2B especially, there is an elevated reliance on content during the decision-making process. As the buyer’s journey becomes increasingly self-led, the best way to attract customers’ attention is by providing relevant information throughout the sales cycle. With the amount of data marketing and sales teams now have about their prospects and opportunities, it’s possible to leverage content further than the broad one-to-many messages that have taken dominance.

    By carefully looking through previous customer actions, along with communication from marketing, sales teams can see what content a lead has seen. They can then use the historical data to make informed decisions about other content that would be most valuable for the lead as it progresses through the funnel. Not only does this provide the lead with relevant content, but it also demonstrates that you are listening to them and understanding their problem, which can go a long way to building trust.

    Related: How Content Creation and Content Curation Should Work Together

    3. Businesses are leaning on automation

    Automation may sound counter-intuitive to a personalized customer experience, but the truth is that automation makes personalization at scale possible. There are two main functions of automation in sales and marketing: removing repetitive, rote tasks from human workers and analyzing large amounts of information. Automating repetitive tasks frees employees to focus on higher-level priorities and reduces the chances of an overlooked task, such as email follow-ups. With scale becoming such an issue, customers can get lost in the details of the daily grind. This is the last thing you need in an experience that is supposed to make them feel noticed and understood by your business. Automation can also assist with data analysis and provide team members with actionable insights.

    4. Account-based marketing is driving personalization

    Quality over quantity is vital in terms of leads. You can show your ads to a hundred people, but if they are the wrong audience, they won’t produce any sales. The scattershot, blanket method of marketing that pushes views and clicks over engagement and interest is no longer in fashion. Today’s customers are inundated with ads and companies. They’ve learned to tune out the noise unless it’s something that actually interests them.

    Account-based marketing takes this concept and digs deeper. It’s getting to know specific accounts and their details to craft a message that meets their specific and individual needs. It works alongside RevOps and aligns sales and marketing to take information from both teams to identify the best and most likely accounts to win.

    5. Buyers expect self-service experiences

    A rising number of consumers, especially from younger generations, prefer to conduct their buyers’ journey independently, without interaction from sales or marketing teams. 81% of customers want to see more self-service options. This poses a complex problem to businesses that have relied for decades on human assets to push products. Instead, companies must now place focus on product experience and allow interactions with the product itself to drive consumers further down the sales funnel. For example, in software, self-service demonstrations will be vital in driving more independent customers. Once they have had their own self-activated experience with a product, they will be more inclined to seek assistance from high-end sales activities because they can curate their own questions from experience.

    Related: Customer Experience Will Determine the Success of Your Company

    The customer experience has always been a vital element of business success. As we become an increasingly digital society, a larger part of that customer experience will be defined online and through the screen. Just like the sales and marketing tactics of the past, businesses will have to work to differentiate themselves from the competition. But, they need to do it according to the expectations and preferences of digital behavior.

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    Margaret Wise

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  • How to Prepare Your Digital Marketing Team For 2023

    How to Prepare Your Digital Marketing Team For 2023

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    Opinions expressed by Entrepreneur contributors are their own.

    As the shift to digital continues, traditional marketing is increasingly being disrupted by digital marketing. Digital marketing teams are under enormous pressure to manage this transition, seize the opportunities offered by digital marketing and deliver outsized gains. Here are seven tactics for doing that.

    Automate to improve workflow efficiency

    Improving workflow efficiency is a great way to enhance the client experience, reduce costs of service and improve agency profitability. A decade ago, venture capitalist Marc Andreessen said that “software is eating the world.” Today, it is truer to say that artificial intelligence (AI) is eating the world. AI is disrupting industry after industry, and digital marketing is no exception. One easily deployable tool is the use of conversational intelligence to unearth insights from conversations with clients and improve marketing strategies. For instance, conversational intelligence can determine which keywords clients use and shift marketing so that products and scenarios reflect customer language.

    SEO remains important

    Any marketing expert will tell you that search engine optimization (SEO) has grown beyond the days when all that mattered was sending a site up Google’s page ranking. Although rising up Google’s page ranking remains important, SEO has changed in fundamental ways. Digital marketers have to consider alternative SEO strategies. Although Google’s dominance among search engines continues to rise, search strategies on platforms such as Amazon, Instagram and Twitter will become increasingly important.

    Stand out with thought leadership

    Thought leadership is a novel and increasingly important way to grow a brand. It’s also a high-margin way of doing it, requiring very little economic investment. What it does require is an investment in developing unique insights. This may even require having someone whose job is to do nothing but read, think, write or post videos.

    People are hungry for insight, and what they want is someone who can deliver profound insights that make it worth their time. If you can win people’s trust as a reliable authority, you will build the value of your brand.

    Accumulate data

    In the era of Big Data, data is the new oil. Possessing data is the foundation of a great business. Your business needs to invest in tracking your client’s activity not just on client websites, but also on third-party websites. On Apple products, they will of course have to explicitly consent to this, and you might even proactively seek their consent when they land on the customer’s website. The fraction of traffic that you can track will give you insights into what people want. Lead conversion tracking is vital.

    If you can’t measure something, it’s hard to know what you are doing right. Data collection is key for understanding what’s working in your digital marketing strategy and therefore reducing the cost of acquiring each customer. It’s also important for doing right by your customers by giving them just what they want and need. Without data, you cannot maximize the return on investment (ROI) on your campaigns. In this way, you can increase your chances of retaining your customers.

    Prepare for Google Analytics 4

    From July 1, 2023, Universal Analytics will no longer process data. Although you will still be able to see Universal Analytics reports for some time, new data will be processed by Google Analytics 4 properties. Google Analytics 4 has been touted as the “next generation of Analytics”.

    It’s advisable to start running both Universal Analytics and Google Analytics 4 in preparation for the transition so that by the time July arrives, you are comfortable with Google Analytics 4. Furthermore, you should start using Google Analytics 4’s tracking features to give yourself a little treasure trove of data once the July deadline arrives.

    Build customer loyalty

    Each customer’s lifetime value is determined by the degree of customer loyalty that you can foster. This is not only because clients will stay longer the more loyal they are, but it is also because loyalty will lead them to use more and more of your services, allowing you to “land and expand”.

    In order to enhance customer loyalty beyond what your own operational excellence can achieve, you should offer customers freebies, loyalty and referral discounts, and you should over-communicate your fulfillment expectations to build trust. These things are even more pertinent in times like these when customers exist in a state of uncertainty and might even be experiencing declining revenues. These investments pay off in the long run. You want to go the extra mile for repeat customers so they understand just how valuable they are to you.

    Forget third-party cookies

    Third-party tracking is dying. Apple is one of the big reasons for this, as it leads a push to answer customer fears about privacy. For digital marketers, what this means is that you will have to reimagine how you advertise in a world without third-party cookies. More specifically, digital marketers will have to do more to collect first-party data. Data’s importance remains, but now, success will depend on if you own enough data to gain meaningful insights. Digital marketers who can succeed in building out their first-party data will be ahead of those who cannot and will be able to analyze and forecast the performance of their ads and conduct better market research.

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    Mark Pierce

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  • Prioritize This Tool to Increase Customer Satisfaction in a Recession

    Prioritize This Tool to Increase Customer Satisfaction in a Recession

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    Opinions expressed by Entrepreneur contributors are their own.

    As economists continue to debate whether or not a recession is in fact going to happen, many companies are busy developing strategic plans should this come to fruition, taking the “hurry up and wait” mentality and focusing efforts on becoming more efficient with their dollars.

    The past few years have been transformative for many, and hopefully, your business has implemented some customer experience and digital transformation initiatives. Maybe you were already ahead of the curve or in more cases than not, the pandemic lit a fire under your organization as it did for many others. But if not, the good news is that it’s not too late to get started and with the economic uncertainty, now is a perfect time. The first step? Giving your customers what they really want with self-service options, which in turn will help you operate more efficiently from a digital perspective and more importantly, lead you through the potential recession.

    So how is this done? Let’s take a look at what your company can (and should) be doing:

    Help your customers help themselves — literally

    We are all familiar with how sales used to happen: Handshakes, order forms and catalogs over lunch. This method still worked before Covid-19, but changed drastically afterward — everything went remote and many companies had no choice but to go digital if they wanted to keep up. And now with another likely economic downturn, everyone’s minds are on their wallets, which means that one of the easiest ways to level up your business and lower the cost of sales is to ensure your customers have access to self-serve options so they can get the products they need without assistance. Convenience is key, as is ease of use — for every single interaction.

    It doesn’t really matter what your starting point is. Maybe you’re still employing dozens or even hundreds of field reps that are meeting face-to-face with customers, or maybe your customers use a call center where they’re helped by a rep with their product needs. The thing that matters most is where you need to go: A thoughtful digital experience tailored to your customer’s needs, accessible from anywhere to get what they need in real-time. Things that are easy should be easy. This means that if your customer wants to do something like order a product, track it or update payment information with you, they should be able to do all of those things themselves at a time and place that is most convenient for them. Therefore, creating the digital infrastructure for this is crucial. If something isn’t easy and cannot be done on its own, a customer may second guess their decision or withgo it all together — after all, budgets are tighter, so why waste time on something that isn’t convenient? Upgrading digital also means fewer sales responsibilities. However, with this lowered-cost-of-sale concept may come the logical thought, “are you suggesting we reduce the size of our sales team?”

    Related: The 6 Essential In-Store Experiences That Your Customers Want to See

    Make sure your sales team is still providing exceptional customer service

    To be clear, we are not advocating for you to make drastic changes to your sales team. In fact, quite the opposite. While we’d argue that many clients, especially the big strategic ones, should have a dedicated human being they can go to when they need something, there are always going to be long-tail customers that are perfectly happy to get set up once and from then on, use self-service for all routine smaller orders or account status questions.

    Once your sales team is freed from checking inventory, providing shipping updates, and other administrative tasks, they have a lot more time to do what they’re best at: building relationships and serving your customers with an unparalleled experience that differentiates your company from others. After this is implemented, watch as your customer relationships thrive and flourish. The option of self-service options will be a huge support for your sales team and make them better at their jobs and happier at work, which means you’re far less likely to deal with retention problems – something many industries are still feeling the crunch of in a post-Covid world.

    When we start working with just about any client, one of the first things we want to know is how their selling gets done, and what we can do to make it better, because, at the end of the day, this is what ultimately helps the client’s bottom line. What are the nuts and bolts of how your products are ordered to end up in your customers’ hands? While it may seem that you have bigger things to worry about in the face of economic uncertainty than changing your selling model, I’d argue there’s never been a more important time. Self-service may be the very thing that helps you weather this storm and thrive well beyond it.

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    Andrew Walker

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  • The Critical Role of System Integration In Digital Transformation

    The Critical Role of System Integration In Digital Transformation

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    Opinions expressed by Entrepreneur contributors are their own.

    In recent years, businesses of all sizes have increasingly relied on digital tools and technologies. There has been a rapid increase in adopting the newest trends to enhance and efficiency and improve processes and outputs.

    In their quest to go digital, many organizations are forced to give up their old ways and welcome contemporary processes and systems with open arms. Some traditions are hard to let go of. Thus, business owners and employees alike might be apprehensive of the changes that come with digital transformation.

    How can your business make sure to switch it up without losing existing data, systems, processes, techniques or people? An integrated system will address all your troubles and concerns.

    What system integration means

    Every business, at any point in time, often has a combination of manual and automated online and offline systems to manage each aspect of its operation. To reap maximal benefits from global technological advancements, businesses must fully embrace the digital age. However, going digital can take time.

    Many organizations that started early on took each process or department through digitalization. Others wanted to undergo digital transformation in one go — a tiresome, high-risk and expensive process. To take a cautious, calculated approach to digital transformation, there is one integral part of the process you cannot ignore — system integration.

    System integration refers to collecting the various separate modules, processes and data systems and having them work in a unified manner. It enables organizations to streamline operations, strengthen collaboration between departments, and improve operational efficiency. This process not only facilitates the introduction of new IT systems to existing digital environments but can also help combine modern systems with dated legacy ones.

    Related: Why You Should Speed Up Your Digital Transformation During the Crisis

    The benefits of system integration

    In recent years, the global system integration market has been growing at impressive rates, and Grandview Research predicts an upward trend for the next few years. Let us explore why system integration is vital to the digital transformation journey and how it can benefit your business.

    1. Lower costs

    Installing and maintaining multiple disparate subsystems can be expensive. The costs can quickly rack up to staggering amounts over the years. With an integrated modern system, your organization will no longer have to host and manage multiple systems and their individual data stores. A consolidated system will reduce redundancy and repetition and allow valuable resources to be reallocated toward more critical tasks or areas of operation.

    Additionally, without a proper system integration strategy, the thought of undergoing digital transformation can be daunting. Introducing a highly complex state-of-the-art digital system to be implemented across the entire organization at once will incur significant financial damage, not to mention the intimidation and doubt it will cast over the workforce. System integration can help assuage the impact of digital transformation by putting existing systems to their best use and only introducing new elements where necessary.

    2. Improved efficiencies

    Working with many systems — some of which may be entirely isolated — negatively impacts performances and subsequent results. There can be a sizable gap in communication and collaboration. Isolated systems may have to be manually updated with new incoming data. And let us not forget the hassle you would have to go through every time some important information needed to be retrieved. A lot of time would be wasted on interdepartmental communication for the simplest exchange of data, further delaying time-critical resolutions. Even minor errors could cause catastrophic outcomes.

    With a consolidated digital platform, you will get many benefits in terms of higher efficiency.

    Firstly, system integration will facilitate knowledge transfer by providing a high level of connectivity between teams and departments. This leads us to the second benefit — massive time-saving. Introducing a digital system would open up new possibilities for automating mundane and critical tasks. Urgent decisions could be made in real time. Each member of your organization would then be able to focus their efforts and energies on more important things, boosting the team’s collective productivity and efficiency.

    Related: 3 Key Steps to Make Your Business More Efficient and More Profitable

    3. New insights

    With disparate subsystems all handling different data stores, there is a certain gap that can sometimes be difficult or impossible to bridge. Businesses could miss out on a goldmine of valuable insights and reports that high volumes of data could potentially provide. Consequently, they likely make pivotal decisions based on incomplete or inaccurate data.

    With an integrated system, all the relevant people can access any data they need at any time. This data can then be used to analyze employee, department or overall business performance. The insights you gain into your business’s operations can then be used to make any changes needed to improve outputs and outcomes.

    Wrapping up

    System integration is an essential part of the digital transformation process, a phase without which businesses will not be able to experience the true advantages of going digital. Thus, your end goal should be not just introducing newer, more innovative IT systems in the workplace but also making room for any adjustments necessary for a truly digital, smooth and unified experience.

    Related: Why Enterprise Application Integration for Businesses is an Absolute Necessity?

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    Yasin Altaf

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  • 9 Ways Memes Can Change Your Business

    9 Ways Memes Can Change Your Business

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    Opinions expressed by Entrepreneur contributors are their own.

    The so-called “creator economy” spans a hugely diverse field with products including dance videos on TikTok, crocheted doilies on Etsy and eye-popping memes on iFunny. It is becoming a formidable force. In 2021 alone, the creator economy raised a record $1.3 billion in funding, underscoring the investment community’s vote of confidence in its future. Fast forward to 2022, and memes are clearly no longer just for laughs.

    The sector’s trailblazers — behemoths like Meta and more specialized entertainment tech players like FunCorp, whose team I was privileged to join in 2021 — were fortunate to be at the forefront of many industry changes, including the explosion of memes into pop culture.

    Related: The Secret to Building Brand Devotion is Not a Loyalty Program. Here’s What Customer’s Really Want.

    Innovative players across industries are harnessing their power to build communities and inspire strong sentiment around their brand for the benefit of the business. Here are some exciting new ways in which memes can help you achieve your strategic objectives, both as they relate to your customers and your teams:

    1. Reach a younger audience. Memes don’t have a target age, but if you are keen to grab a larger part of the younger demographic, they might be the most effective medium of short-form . Approximately 54% of Gen-Zs, 41% of Millennials, and 21% of Gen-Xers look for new memes every day, according to GlobalWebIndex data, while 75% of users aged 13-36 regularly share memes. Considering these stats, using memes to help your corporate messages reach younger customers and potential partners seems like a no-brainer.
    2. Mount a low-cost marketing campaign. When done right, a meme that takes a limited budget to create can leverage the power of to go viral, which means your meme marketing campaign has the potential to go viral as well. Companies across sectors, from grocery delivery players to luxury retailers, are already using this to their advantage, with ‘s meme-based ad campaign “#TFWGucci” (“That Feeling When Gucci”) representing one of the company’s highest engaging ad campaign, generating over 21,000 comments and 2 million likes. Apps like Yepp have built-in editing tools that simplify meme creation, even for a novice, helping take the art of meme-making into the mainstream.
    3. Increase engagement with your social media page. If you enjoy memes, you know the internet gets flooded with clever takes on trending news. You can keep track of popular memes and share the ones that are topical and well-aligned with your corporate image to fuel greater engagement with your audience online. A recent research report highlighted the benefits of this strategy, revealing that while millennials generally eschew commercial and sponsored content, 84% of them are influenced by user-generated content, including memes on company pages.
    4. Help your brand stand out. Given the short-form nature of meme content and its punchy messaging style and visuals, memes can stay in your memory long after you’ve clicked on them. There is a way to leverage this by incorporating memes into your branding, ensuring better brand recall than other communication formats. It’s a crowded space, and memes help break through the wall of indifference and capture consumer attention. One company nailing this is , a company selling dog toy subscription boxes. Barkbox has racked up an impressive 1.8 million followers on its Instagram page by almost exclusively sharing memes. It now surpasses the follower count of the country’s largest pet retailer — PetSmart — by a cool 1 million people.
    5. Build brand loyalty. While traditional marketing may alienate some consumers by being overly aspirational (think beach body ads, reels for the latest diet supplements), memes tend to unite people by reminding them that they are not alone in their thoughts and feelings. In doing so, memes become a powerful tool for community-building, helping foster a sense of belonging among consumers that translates into brand loyalty.
    6. Align your onboarding with your workplace culture. Starting a new job can be a daunting experience, and deciphering the work culture at your new office can be difficult. If you pride yourself on fostering a unique working environment far from the stuffy, hierarchical offices of the past, then using memes to welcome new employees might be a good way to highlight this. Memes, when chosen appropriately, can help your new team members understand the new workplace better and easily fit into it.
    7. Encourage team building. Memes have the power to inspire strong feelings, which laugh-out-loud content tends to do. While memes are most often used for external marketing in business, corporate culture gurus are now also looking to memes, seeking more ways to unite and inspire employees. Creating work channels for sharing your favorite memes or holding corporate competitions for the best meme created by employees on a particular topic of relevance can be an unusual and fun way to encourage team building. And they can certainly help spice up a presentation when used effectively.
    8. Spice up internal communications. Deploying a mix of topical memes in internal communications can help you drive your key points home and even inject some fun into the driest of topics. It is great to hear the crowd break down into genuine laughter during an internal new product presentation or a weekly team meeting, and memes are a quick and simple way to achieve this, inserting a bit of fun into the everyday. Thinking beyond internal comms, corporate and investor presentations might benefit from memes in the same way as well.
    9. Help break up monotonous tasks. Not every job can always be exciting, as monotonous tasks are often a necessary part of a job and cannot be avoided. At the same time, feeling engaged is a key component of employee satisfaction and retention. Consider making small changes for big impacts, like inserting a “meme of the day” into your team’s workflow or even ask the team to suggest their own suitable memes for a bit of fun and to encourage social interactions to help break up the monotony of some tedious tasks that cannot be cut from the work routine.

    Related: How to Use Memes To Transform Your Marketing Strategy

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    Max Kraynov

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