ReportWire

Tag: Digital Media

  • Twitch, YouTube Streamers Raise Big Funds For Syria-Turkey Earthquake Relief

    Twitch, YouTube Streamers Raise Big Funds For Syria-Turkey Earthquake Relief

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    Things are looking dire for Syria and Turkey.
    Photo: Anadolu Agency (Getty Images)

    Twitch isn’t just a place where artificial intelligence festers and drama proliferates. It’s also a useful organizational platform for raising awareness around and funds for various global causes, which is exactly what a handful of big-name streamers, like Ben “CohhCarnage” Cassell and Hasan “Hasanabi” Piker, are using it for in the wake of the calamitous earthquakes that have devastated Syria and Turkey in recent days.

    The southwest Asian countries, Syria and Turkey, were decimated by two powerful earthquakes earlier this week, killing upwards of 7,000 people and displacing more than 150,000 others. As of this publication, survivors are still being pulled out from the rubble, including a newborn baby who still had their umbilical cord attached. Things are looking dire for Syrian and Turkish people at this moment.

    In response to the destruction impacting both countries, popular Twitch and YouTube streamers, from Hasanabi to IShowSpeed to Ludwig and more, are raising funds to aid in the humanitarian crisis.

    The fundraiser, which was started by Hasanabi and will benefit charities such as the nonprofit organization AKUT and Turkish rock star Haluk Levent’s organization Ahbap, has already brought in over $700,000. Scrubbing through the list of top donors to the effort reveals who else has joined the effort and donated money. This includes content creators like Seán “Jacksepticeye” McLoughlin ($10,000), Rachell “Valkyrae” Hofstetter (also $10,000), Ludwig “Ludwig” Ahgren ($5,000), CohhCarnage (also $5,000), Darren “IShowSpeed” Watkins Jr. ($2,000), and many more. Even notorious gambling streamer Tyler “Trainwreck” Niknam pledged to gift $150,000 in bitcoin to “legitimate humanitarian charities” that take the cryptocurrency. And, of course, Hasanabi donated $25,000 of his own money to the cause.

    G/O Media may get a commission

    Kotaku reached out to CohhCarnage, Hasanabi, IShowSpeed, and Trainwreck for comment but did not get a reply in time for publication.

    This is amazing to see. Too often, Twitch coverage focuses on the negativity of the platform. Sure, there’s always something absurd and strange happening on Amazon’s livestreaming service, like the AI Seinfeld show that was recently banned, but it’s beautiful to witness some of the biggest stars—and those who have since left the platform for greener pastures on YouTube—coming together to help those that need it. If you can donate, please consider lending a helping hand.

     

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    Levi Winslow

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  • NFL Partners With NGL Mitú to Grow Its Latino Fanbase

    NFL Partners With NGL Mitú to Grow Its Latino Fanbase

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    Press Release
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    Jan 17, 2023


    NEW YORK, January 17, 2023 (Newswire.com)
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    The National Football League (NFL) and NGL mitú announced a partnership today to create and amplify original content that combines the passion of the NFL with NGL mitú’s unparalleled reach and authenticity in the Latino community.

    The NFL will create more than 20 pieces of custom NFL El Snap content, and mitú, which merged with NGL Collective earlier this year, will amplify the content across its social platforms, the number one digital destination for Latinos in America. The NFL has the largest Latino fanbase of any sport in the U.S., with more than 53% of fans under the age of 35. The league now combines forces with NGL’s best-in-class ad network and mitú’s industry-leading content destination to continue providing the Latino community with content made by and for them. 

    “The NFL/NGL mitú partnership signals and showcases the connection and intersection between football culture, Latino culture and pop culture,” said Marissa Solis, NFL SVP Global Brand and Consumer Marketing. “The influence of the Latino community on mainstream culture is the reason why we’re taking custom curated NFL content born of our newly developed social platform NFL El Snap and leveraging mitú’s large scale social footprint and content studio to bring NFL fans even closer to the game. With the power of mitú, our NFL Snap content will be placed at the heart of where bicultural NFL fans live on a daily basis.”

    NGL mitú will optimally position the game, its players and La Cultura deeper in the ever-growing Latino fanbase of the NFL. With its culture creators at mitú and its ability to amplify content over its culture-spreading ad network at NGL Collective, the company serves as a dual partner to the NFL. The first custom piece for NFL El Snap will be a 13-part social meme series leveraging the fandoms of fútbol and football stretching out to Super Bowl LVII. The second series is a five-part short-form video called, “Latinos Don’t Do Basic Fandom,” where mitú will source Latino super fans to create social features. Cementing its 360-degree approach, the partnership will also use the newly released “NFL | Por La Cultura Mixtape Vol. 1” – a curated list of 10 Latin music tracks developed in partnership with NEON16 that leverages modern Latin artists and sounds. The music will be used at the league and club levels throughout the season, enhancing in-game elements and marketing activations.

    Joe Bernard, Chief Revenue Officer of NGL mitú said, “Over 75% of the NFL’s social audience today is under the age of 35, and Latinos are the most engaged among them, so it makes sense that we would partner with them to connect our unparalleled audience network and mitú’s reach as the top digital U.S. Latino community. This partnership is a demonstration of the combined power of NGL Collective and mitú from our merger earlier this year and a validation of our pre-eminent market position for partners nationwide. The NFL’s partnership is a case study in how to reach Latino fans with authenticity and credibility, amplifying the power and excitement of American Football.”

    NGL mitú
    The recently merged companies of NGL Collective and mitú are together the leading U.S. Latin media and entertainment company. Combined, they connect advertisers with the Latin audience in-language, in-culture and in-context, produce hundreds of pieces of original content, and have the largest consumer-facing digital footprint for Latinos in America. NGL and mitú are dedicated to authentic, credible reach and messaging for the New Generation Latin majority driving growth in America. No company knows that community better, or speaks to them more authentically, or has as large a reach as the combined companies of NGL and mitú. Our end-to-end offerings span ad networks, social media, content studios, and business solutions. www.nglcollective.com

    Source: NGL Mitu

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  • 3 Ways to Fuel Your Digital Media Growth in 2023

    3 Ways to Fuel Your Digital Media Growth in 2023

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    Opinions expressed by Entrepreneur contributors are their own.

    In light of recent shakeups at tech companies, a possible looming recession and enduring inflation, it’s never been more important for companies to reallocate marketing budgets across a variety of platforms to maximize return on investment. Collectively, Apple, Microsoft, Amazon, Alphabet (Google) and Meta (Facebook/Instagram) have lost more than $3 trillion in market value this year alone, according to Bloomberg.

    Frequent mass layoffs and highly volatile technology stock prices have led companies to wonder whether these firms are stable enough to continue advertising with. And even if they are, should channel priorities change?

    A few digital media shift highlights of 2022:

    • After Elon Musk’s chaotic takeover of Twitter — including his sudden departure as CEO and both introducing and then disposing of subscriptions for Twitter Blue — advertisers have been anxiously pulling paid media spend, fearing brand safety, misinformation and minimal content moderation.
    • Tech layoffs were so common that they quickly became trending hashtags, including #TwitterLayoffs and #MetaLayoffs.
    • Meta’s valuation plunged this past February and set off Wall Street’s worst drop in nearly a year, with Meta shares falling more than 26%, representing a $230 billion decrease in its market value, according to The New York Times. This plunge comes on the heels of Facebook’s re-brand to Meta, including a pivot from driving brand growth through performance-centric ads to its Metaverse future vision focused on augmented and virtual reality.

    Related: “Tweets are read ~100 times more than they are liked,” Musk Rolls Out New View Count Feature

    So, how can leaders confidently put together 2023 marketing budgets and forecast return on ad spend (ROAS) when the technology firms they’ve been advertising with — and upon which they have become so reliant to drive brand awareness, new leads and revenue — have seemingly become so unstable?

    My experience managing digital marketing at B2C companies like Nike, L’Oréal and Meta, and now as vice president of digital media at The Bliss Group (a data-driven marketing communications agency focused on financial services, professional services and healthcare) grants me unique insight into the future of these and other media platforms.

    With that in mind, here are tips for optimizing 2023 marketing plans and budgets:

    1. What do the metrics show? Re-evaluate your analytics

    Performance starts and ends with a weekly assessment of metrics. The ability to determine why numbers are up or down is critical in order to drive sustainable growth. For example, if Twitter is an important channel for your brand engagement strategy, start looking more closely at recent trends. Have your followers been significantly increasing or decreasing, and more quickly than usual? An unexpected increase could indicate bots, while a sudden decrease could indicate that followers are leaving the platform. If you’re seeing a significant decrease, it might impact referral traffic from Twitter to your company’s website, potentially leading to fewer new visits and leads.

    Tip: For Twitter, it might be worth pausing ads until the platform stabilizes, and re-allocating that budget portion to another channel like TikTok, Instagram or LinkedIn, depending on where your audience is. And for organic social media, be sure to monitor comments on your corporate Twitter account. If sentiment is trending more negatively than usual, re-consider the type of content you’re promoting and/or how frequently you post. For B2B firms, it might be worth re-focusing on other channels, like LinkedIn.

    Related: How to Make Social Media Marketing Effective for Your Brand

    2. Who are you talking to? Re-assess your audience

    The way advertisers identify and target audiences is changing, including increased friction between balancing data privacy best practices and delivering personalized content. To provide a truly one-to-one user journey, marketers need to have a clear understanding of who they’re talking to. The challenge? There has been a heightened global focus on data privacy, with government regulation at the forefront (i.e., GDPR in the EU, Google Chrome’s possible deprecation of third-party cookies and Apple’s iOS changes).

    Because of these shifts, it might become more difficult for companies to identify a highly segmented audience, track its behavior and assess paid media metrics. This could impact digital advertising campaigns’ re-targeting, measurement and attribution. (Source: Meta & Deloitte Digital, Q3 2022).

    Ensure that your organization clearly understands what audience data is being collected and by whom, what technology tools are housing that data and how you plan to leverage information in marketing communications and reporting. In other words, continue to invest in paid media campaigns, but be sure to prioritize owned media by capturing first-party data on your website, rather than being completely reliant on third-party data through various ad platforms.

    Tip: To grow an audience base through owned media, focus on collecting new email addresses on your website (lead generation), then follow up with a strategic lead nurture campaign in which your company sends segmented “Welcome” emails, with personalized content to new users. By honing your website customer relationship management strategy, if third-party cookies were to go away in the future, your company will be prepared, since it has already developed a direct relationship with its audience and captured information in a trustworthy way.

    Related: 3 Tips to Re-Engage With Isolated Consumers

    3. What happens after the click? Create a streamlined user experience

    More than 80% of smartphone users access email on their devices, but if they are not easily readable on mobile, consumers delete them in three seconds, according to HubSpot. If subscribers open your email, click on the content and land on your website, what messaging do they see? Do they take an action, or do they immediately leave? It’s critical to use responsive design and prioritize the mobile website journey.

    Tip: Create a seamless “after the click” experience. Align your company’s email with its website content. Develop concise benefits-oriented copy with a clear image, a consistent user experience that ensures all key messages are “above the fold” (at the top of the mobile landing page) and a clear call-to-action, using buttons that are action-oriented, such as “Download Now”). The simpler the user experience, the higher the engagement.

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    Melissa Stone

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  • John Carmack Quits Meta, Says ‘This Is The End Of My Decade In VR’

    John Carmack Quits Meta, Says ‘This Is The End Of My Decade In VR’

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    Image for article titled John Carmack Quits Meta, Says 'This Is The End Of My Decade In VR'

    Photo: Bloomberg (Getty Images)

    John Carmack, legendary game designer, rocket guy and VR enthusiast, has announced that he is leaving both Meta/Facebook and the virtual reality business itself, after a decade as one of its most prominent champions.

    Carmack’s position was as an executive consultant. He initially sent his farewell message to colleagues in an internal memo, but when that was leaked in part to the media, he decided to post the whole thing—including some clarifications—on his Facebook page instead.

    Here it is in full:

    This is the end of my decade in VR.

    I have mixed feelings.

    Quest 2 is almost exactly what I wanted to see from the beginning – mobile hardware, inside out tracking, optional PC streaming, 4k (ish) screen, cost effective. Despite all the complaints I have about our software, millions of people are still getting value out of it. We have a good product. It is successful, and successful products make the world a better place. It all could have happened a bit faster and been going better if different decisions had been made, but we built something pretty close to The Right Thing.

    The issue is our efficiency.

    Some will ask why I care how the progress is happening, as long as it is happening?

    If I am trying to sway others, I would say that an org that has only known inefficiency is ill prepared for the inevitable competition and/or belt tightening, but really, it is the more personal pain of seeing a 5% GPU utilization number in production. I am offended by it.

    [edit: I was being overly poetic here, as several people have missed the intention. As a systems optimization person, I care deeply about efficiency. When you work hard at optimization for most of your life, seeing something that is grossly inefficient hurts your soul. I was likening observing our organization’s performance to seeing a tragically low number on a profiling tool.]

    We have a ridiculous amount of people and resources, but we constantly self-sabotage and squander effort. There is no way to sugar coat this; I think our organization is operating at half the effectiveness that would make me happy. Some may scoff and contend we are doing just fine, but others will laugh and say “Half? Ha! I’m at quarter efficiency!”

    It has been a struggle for me. I have a voice at the highest levels here, so it feels like I should be able to move things, but I’m evidently not persuasive enough. A good fraction of the things I complain about eventually turn my way after a year or two passes and evidence piles up, but I have never been able to kill stupid things before they cause damage, or set a direction and have a team actually stick to it. I think my influence at the margins has been positive, but it has never been a prime mover.

    This was admittedly self-inflicted – I could have moved to Menlo Park after the Oculus acquisition and tried to wage battles with generations of leadership, but I was busy programming, and I assumed I would hate it, be bad at it, and probably lose anyway.

    Enough complaining. I wearied of the fight and have my own startup to run, but the fight is still winnable! VR can bring value to most of the people in the world, and no company is better positioned to do it than Meta. Maybe it actually is possible to get there by just plowing ahead with current practices, but there is plenty of room for improvement.

    Make better decisions and fill your products with “Give a Damn”!

    As his clarification states, while his comments may seem damning, they’re not necessarily related to any individual people he worked with, or decisions made above him. They’re more about his clear passion for the idea of optimisation itself, a structural and systemic issue that, at a company as big as Meta, might have been maddening for a guy used to writing code and firing rockets into space.

    This would normally be the part of a story where I would drop some conjecture, maybe how such a high-profile departure might spell trouble for Meta’s efforts in the space, but lol, I think Meta are doing a good enough job of shouting that from the rooftops themselves.

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    Luke Plunkett

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  • Historic Marilyn Monroe Photographs to Be Sold as a Digital NFT Collection in the Metaverse

    Historic Marilyn Monroe Photographs to Be Sold as a Digital NFT Collection in the Metaverse

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    Historically significant release of nearly 100 rarely seen Norma Jeane photographs by legendary photographer Richard C. Miller — exhibited, collected and sold by the Getty Museum, Christie’s and other lauded institutions worldwide — to be sold by category pioneer Phto. as fine art photography NFTs, complete with first-of-its-kind, blockchain-native Certificates of Authenticity.

    Press Release
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    Oct 12, 2022


    LOS ANGELES, October 12, 2022 (Newswire.com)
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    In its most anticipated release to date, Phto. — an NFT Fine Art Photography pioneer and industry leader — announced the “Innovation of Influence,” a curated digital collection paying homage to one of the most photographed women in history: Norma Jeane. This historically significant catalog features imagery captured through the lens of legendary photographer Richard C. Miller — the only photographer to photograph the Hollywood icon from the start of her career as Norma Jeane through the end of her career as legendary actress, singer and socialite Marilyn Monroe. 

    This extraordinary release of the Norma Jeane collection by Miller, which has been exhibited, collected, and sold by institutions such as the Getty Museum and Christie’s, features fascinating rare images of the storied starlet that will be sold as digital NFT collectibles for the very first time. 

    This iconic and incomparable collection includes both photographs and original negatives in which Miller captures Norma Jeane’s transformation from her early years as a shy and unknown 19-year-old rising talent and Armed Forces pinup to America’s beloved actress, singer, and generational-icon Marilyn Monroe. 

    Phto. has licensed nearly 100 of these rare photographs and negatives as Limited Edition and 1-of-1 Fine Art Photography NFTs that come complete with a first-of-its-kind, blockchain-native Certificate of Authenticity. Featuring stunning portraits of the would-be superstar as both an ambitious teenager and a Hollywood powerhouse, this vibrant mid-century digital collection will go live for sale on Friday, Oct. 14, on all reputable digital asset marketplaces at a price of approximately $100 USD each. View a preview of the collection at https://www.phto.io/normajeane.

    Included within its limited-edition “Innovation of Influence” release, Phto. will also auction a series of 1-of-1 mixed-media and AI collaborations with five renowned Web3 creatives: Claire Silver, Jeremy Cowart, Sara Baumann (aka Sparky), Jeneva and Amber Vittoria. Each artist will place their signature style on a unique photograph from Miller’s collection, further amplifying and exemplifying the capabilities of fine art photography as a digital asset. 

    “We are grateful for the opportunity to honor Norma Jeane and Richard C. Miller’s legacies while also furthering the standard for digital ownership and provenance within the world of fine art photography,” said Phto. “It has been a privilege to curate the collection, and we’re elated to bring these rare, historic photographs to an audience of fine art enthusiasts and digital collectors around the globe.” 

    To learn more about the Phto. “Innovation of Influence” collection and others, or to submit photography for licensing consideration, visit Phto.io. 

    Source: Phto.

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  • Direct Sales TV and Networking Times Announce Partnership

    Direct Sales TV and Networking Times Announce Partnership

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    Companies align to help Network Marketers on a Global scale.

    Press Release
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    updated: Sep 7, 2017


    DALLAS, September 7, 2017 (Newswire.com)
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    Direct Sales TV (DSTV) announces today its partnership alliance with Networking Times. DSTV is the first TV Network dedicated to Direct Sales entrepreneurs with original content by and for those dedicated to this profession. Networking Times, published by Gabriel Media Group, Inc., is the world’s premier bi-monthly educational journal for professional networkers worldwide, available online, in app, and in print. Both companies have a similar vision; to educate, inform and empower network marketing professionals and provide opportunities to a greater global community.
     

    “For a long time we’ve wanted to add an audio-visual component to our offerings,” says Chris Gross, co-founder and CEO of Networking Times. “Our expertise, being in written content and storytelling, we realized that going through that learning curve would take time away from what we do best. When we heard of Direct Sales TV and its global mission, we knew we had found a true partner. We immediately started brainstorming with our network of top leaders and mega-achievers to come up with the best ideas for exciting shows. Many of these top earners were eager to become show hosts to this new TV because they value the chance to share their success secrets with ever growing global audiences of entrepreneurs looking for business opportunities.” 

    For a long time, we’ve wanted to add an audio-visual component to our offerings. When we heard of Direct Sales TV and its global mission, we knew we had found a true partner. We immediately started brainstorming with our network of top leaders and mega achievers to come up with the best ideas for exciting shows. Many of these top earners were eager to become show hosts to this new TV because they value the chance to share their success secrets with ever growing global audiences of entrepreneurs looking for business opportunities.

    Chris Gross, co-founder and CEO of Networking Times

    “Networking Times is well-respected in the Direct Sales industry, we are honored to partner,” says Amy Applebaum, co-founder Direct Sales TV. “Chris and Josephine’s dedication to the network marketing industry the past 25 years has proven to be instrumental in the success of many network marketers globally. We are excited about the knowledge and passion they will share on their new TV show as well.”

    “We believe the future of business is collaboration,” says Dr. Josephine Gross, co-founder and Editor-in-Chief. “Seeing a world of possibilities, we locked arms with Direct Sales TV and offered our full support to co-founders Esther Spina, Amy Applebaum, and Pasha Carter to launch what we see as potentially becoming one of the most-viewed TV networks in the digital world. We share common goals with Direct Sales TV from ongoing training for network professionals, to shortening the learning curve for new recruits through proven tips delivered by the ‘giants’ in our industry.”

    Networking Times is an advertisement-free publication that provides generic training and ongoing education for network marketing professionals around the world. The magazine focuses on the practical skills; what to say, what to do and cultivating the right mindset to succeed in the world of networking today.

    DirectSales.tv is the first OTT television station with content created for network marketers and direct sellers. Direct Sales TV is the first of its kind and offers live television programming 24 hours per day, seven days per week. The network has openings for hosts, if you are interested, or would like to learn more go to http://www.directsalestvnetwork.com.

    About Direct Sales TV

    Direct Sales TV was founded by three successful direct marketers who share a passion for solving the global job crisis by helping men and women succeed in direct sales, no matter where they live or at what stage they are in life. The network offers a platform for leaders in Direct Sales to grow their community by sharing their message and expertise, and it provides resources for aspiring entrepreneurs joining the profession. The founder’s passion will be accomplished globally through original video content created by successful hosts who share their stories, introduce product/service ideas and motivate their audiences to shine.  Call for hosts or learn more at http://www.directsales.tv. Find us on AppleTV and ROKU, simply search Direct Sales TV under streaming channels/media.

    About Networking Times

    Networking Times is a global community of entrepreneurs who choose network marketing as their vehicle for personal and global transformation. Published by Gabriel Media Group, Inc., Networking Times is a bi-monthly educational journal that helps network marketing professionals build the right skill sets and mindset to be successful in their businesses. A proven training tool and credibility builder, Networking Times is also used as a prospecting tool, providing powerful third-party validation for the network marketing business model and profession. To learn more about Networking Times and subscribe:  http://www.networkingtimes.com/allaccess

    Source: Direct Sales TV Network and Networking Times

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  • Edition Digital Releases a Content Hub Solution

    Edition Digital Releases a Content Hub Solution

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    Edition Digital, the company behind the Smart Digital Publishing System, a SaaS publishing platform, is proud to introduce its new solution – a content hub.

    Press Release
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    Sep 21, 2016


    London, UK, September 21, 2016 (Newswire.com)
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    ​​​The cloud-based content distribution service enables you to create, edit, and manage a collection of third party feeds as well as your own articles, videos and digital editions. A customised mixture of content is viewable at one web address and it’s fully responsive, so it can be viewed on any screen size straight away. Users can set up Edition Digital’s content hub in a day, with absolutely no coding.

    A content hub is a solution that answers the needs of a modern marketer and offers a slick alternative to more traditional online communication channels such as a websites, blogs and social media. Because every business relies on a vital relationship with customers, it’s essential for brands, authors, agencies, organisations and publishers of all sizes to get real-time content delivery done right. Marketers need to rethink the distribution process, speed it up, and make it responsive.

    “Every business needs its own content silo and we’ve developed the right technology to make it much easier for the user to create and showcase content. With this new service our customers can create, manage and distribute all kinds of digital content, no matter the complexity of their business. All in one place with no coding required.”

    Peter Dragar, CPO, Edition Digital

    With absolutely no coding, Edition Digital’s content hub solution can be implemented within a day. You’ll be working with only one web application that enables you to create, edit, and manage a collection of different entries like links to websites and blog post, videos, social media feeds, quotes, surveys, signup forms, as well as your own articles and digital editions with just a few clicks.

    Edition Digital’s content hub features:

    • A repository that aggregates content and data from any external source with real time updates, lets you redesign the desired content in order to personalise it, and gets you online within a day. With no coding required.
       
    • Totally responsive, available across all screen sizes straight away.
       
    • In-built SEO tools, that will enable your audience to find relevant content quickly.
       
    • Easy to start thanks to ready-made templates. A variety of customisation options is available to suit your exact needs.
       
    • Advanced analytics with real-time reporting of behavioural data, which are report-ready straight away.
       
    • Can be used as an independent communication channel or simply embedded into your existing website in a matter of seconds via iframe.
       
    • The solution allows restricted access – to use the hub within internal groups or as a private knowledge base. 

    Peter Dragar, Edition Digital’s CPO said: “Every business needs its own content silo and we’ve developed the right technology to make it much easier for the user to create and showcase content. With this new service our customers can create, manage and distribute all kinds of digital content, no matter the complexity of their business. All in one place with no coding required.”

    Source: Edition Digital

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