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Tag: Dessert

  • Paula Deen’s Pumpkin Gooey Butter Cake [+Video] – Oh Sweet Basil

    Paula Deen’s Pumpkin Gooey Butter Cake [+Video] – Oh Sweet Basil

    Paula Deen’s Pumpkin Gooey Butter Cake is a yellow cake crust topped with a creamy pumpkin layer and the most popular pumpkin dessert at our Thanksgiving table.

    This is the very first recipe I had ever made from the Food Network. Paula Deen inspired something in Cade and I and that is the only reason this blog exists.

    Cade’s from the South and as super poor newlyweds we didn’t have much entertainment that didn’t cost money and since cable was free in our apartment we would watch Paula cook up delicious foods and I got to learn about Cade’s Southern side.

    It was so fun to surprise him with classic southern dishes like, Fried Chicken, Southern Macaroni and Cheese, Perfect Pecan Pie and Tomato Basil Pie. But then we saw a few pumpkin recipes using pumpkin puree like, pumpkin cake, pumpkin gooey butter cake and other pumpkin dessert recipes.

    We just knew Thanksgiving was going to be extra special.

    a photo of several square pieces of gooey pumpkin butter cake all topped with dollops of whipped cream sitting on a circular white serving tray.

    Our First Thanksgiving Home as Newlyweds

    Cade and I had been married for just shy of a year and we had gone home to Washington for the holidays. It felt so special to finally be a married couple enjoying the time with family. We had been thinking up pumpkin ideas for weeks.

    I can’t remember why I was making pumpkin recipes, it must have been that we decided to not do pumpkin pie or something but either way this gooey butter cake ended up being what I chose and my whole family has been hooked on Paula Deen’s Gooey Butter Cake recipe ever since.

    A table holding three bowls containing cake mix, melted butter, and an egg removed from the shell.A table holding three bowls containing cake mix, melted butter, and an egg removed from the shell.

    Now, I’ve waited this whole time, choosing to not post any Food Network recipes because I totally get how hard those chefs work, but after almost 12 years I decided that:

    • it’s one of our favorites
    • it’s already all over the web
    • you want to know the recipes that people are obsessed with so you can make it a family favorite too!

    What Ingredients for Pumpkin Gooey Butter Cake Crust

    Start off by making the crust with the above ingredients. You’re not making the cake with the ingredients listed on the box, instead you’re making it into a crust.

    That golden crust is actually one of my favorite parts. It’s almost like the topping of a cobbler. You know those cake mix cobblers you just can’t stop eating?

    Ingredients for pumpkin gooey butter cake. Bowls of cake mix, melted butter, cinnamon, vanilla, three brown eggs, a can of pumpkin, and Ingredients for pumpkin gooey butter cake. Bowls of cake mix, melted butter, cinnamon, vanilla, three brown eggs, a can of pumpkin, and

    This is a really easy gooey butter cake to make and one of the best pumpkin dessert recipes I’ve ever had. It’s so silky, creamy and the spices not only make it taste like the holidays but my goodness, it SMELLS like the holidays!

    Here’s what you need for our easy pumpkin cake recipe.

    Ingredients for Pumpkin Gooey Butter Cake

    • Pumpkin puree
    • Cream Cheese
    • Eggs
    • Butter
    • Spices

    Pumpkin mixture being poured over yellow cake mix crust.Pumpkin mixture being poured over yellow cake mix crust.

    How do you Make Pumpkin Gooey Butter Cake

    As mentioned above, start your gooey butter cake by making the crust using a yellow cake mix. A white or spice cake will work as well.

    1. Press the crust into the bottom of the pan.
    2. Combine the canned pumpkin puree, cream cheese, eggs, butter and spices until smooth.
    3. Pour the pumpkin over the top of the crust.
    4. Bake to perfection, but never over-bake the pumpkin cake, the center should be just set!

    a photo of several pieces of pumpkin butter cake cut into squares and topped with dollops of whipped cream and sprinkled with cinnamon.a photo of several pieces of pumpkin butter cake cut into squares and topped with dollops of whipped cream and sprinkled with cinnamon.

    Other Gooey Butter Cake Ideas

    There are a lot of options out there for dessert but before moving on I think you should introduce your family to more ooey gooey butter cake recipes. Maybe let the kids think up some fun combinations like:

    • Chocolate
    • Snickerdoodle
    • Vanilla
    • Banana
    • Lemon

    Can You Use Winter Squash Instead Of Pumpkin?

    Yes, if you do not have pumpkin, you can use equal amounts of another type of winter squash in place of pumpkin, but then it will taste like butternut squash or whatever flavor you use so I don’t recommend it.

     What Can You Substitute For Cream Cheese?

    You can use Neufchatel cream cheese, which has lower fat.

    You can also use equal parts of ricotta cheese plus plain, full-fat yogurt.

    Or, you can use lower fat cottage cheese plus 1/2 cup margarine.

    a photo of several pieces of gooey pumpkin butter cake sitting on a circular serving tray with each piece being topped with a dollop of whipped cream.a photo of several pieces of gooey pumpkin butter cake sitting on a circular serving tray with each piece being topped with a dollop of whipped cream.

    Oh Sweet Basil Pro Tip

    The biggest issue I see with people making a gooey butter cake, especially the pumpkin version comes from the cream cheese being combined with the pumpkin.

    • Always soften your cream cheese to room temperature.
    • Beat the cream cheese alone in the bowl until smooth.
    • Carefully beat in the pumpkin, going from a low to a high speed to remove any bumps.

    What Makes Cake Dry?

    Dry cake can be a result of over-baking. This is incredibly easy to do with a gooey butter cake so please don’t over-bake.

    How Long Will Pumpkin Gooey Butter Cake Keep?

    Covered in the fridge a gooey butter cake will last for about a week. Never top with powdered sugar or whipped topping until serving to help preserve the cake.

    If butter is involved, then you can count me in! This pumpkin gooey butter cake melts in your mouth. That cake mix crust is so simple yet heavenly, and the pumpkin cake is perfectly spiced and creamy. Skip the pumpkin pie this Thanksgiving and make this cake instead!

    More Pumpkin Recipes

    Check out our entire Thanksgiving Recipes Section for more ideas. 

    Check out the VIDEO on How to Make Pumpkin Gooey Butter Cake

    Servings: 12

    Prep Time: 30 minutes

    Cook Time: 50 minutes

    Description

    A delicious combination of a cake mix crust, deliciously sweet and silky pumpkin filling and a dollop of whipped cream make this gooey butter cake a possible threat to the traditional pumpkin pie.

    Prevent your screen from going dark

    • Preheat oven to 350 degrees F.

    • In a bowl, combine the cake mix, egg, and butter and mix well with a handheld electric mixer. Pat the mixture into the bottom of a lightly greased 13 by 9-inch baking pan.

    • In a large bowl, beat the cream cheese until smooth.

    • Add the pumpkin and beat again until smooth.

    • Add the eggs, vanilla, and butter, and beat together. Next, add the powdered sugar, cinnamon, nutmeg, and mix well.

    • Spread pumpkin mixture over cake batter and bake for 40 to 45 minutes. Make sure not to over-bake as the center should be a little gooey.

    • Allow to cool for 1 hour.

    • Serve with whipped cream.

    If you forgot to set out your cream cheese just fill a bowl or sink with warm water and place the tin foil covered cream cheese in for 5-10 minutes and it will soften. 
    This cake will keep for a week when covered and stored in the refrigerator.

    Serving: 1sliceCalories: 535kcalCarbohydrates: 75gProtein: 5gFat: 25gSaturated Fat: 15gPolyunsaturated Fat: 1gMonounsaturated Fat: 7gTrans Fat: 1gCholesterol: 122mgSodium: 521mgPotassium: 148mgFiber: 2gSugar: 55gVitamin A: 6329IUVitamin C: 1mgCalcium: 135mgIron: 2mg

    Author: Sweet Basil

    Course: 500+ Best Dessert Recipes, Over 300 Christmas Recipes and Ideas to Bring the Christmas Spirit

    Cuisine: American

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    When you try a recipe, please use the hashtag #ohsweetbasil on INSTAGRAM for a chance to be featured in our stories!  FOLLOW OH, SWEET BASIL ON FACEBOOK | INSTAGRAM | PINTEREST | TWITTER FOR ALL OF OUR LATEST CONTENT, RECIPES AND STORIES.

    A square piece of pumpkin gooey butter cake with a swirl of whipped cream on top. A fork with a bite of cake is laying on the plate and a white cup and white plate with a piece of pumpkin cake are in the background.A square piece of pumpkin gooey butter cake with a swirl of whipped cream on top. A fork with a bite of cake is laying on the plate and a white cup and white plate with a piece of pumpkin cake are in the background.

    Sweet Basil

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  • This Pantry Staple Makes Martha Stewart’s 5-Ingredient Chocolate Chip Cookies Unbelievably Good

    This Pantry Staple Makes Martha Stewart’s 5-Ingredient Chocolate Chip Cookies Unbelievably Good

    We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.

    The promise of a 5-ingredient chocolate chip cookie sounds too good to be true. But if anyone can do it, it’s Martha Stewart, and her gluten-free version is just that. Though the cookies contain no flour or butter, they do look impressively similar to classic chocolate chip cookies. Containing only eggs, almond butter, chocolate chips, brown sugar, and salt, it took me no time at all to gather the ingredients so I could see if this shortcut recipe really delivered.

    How to Make Martha Stewart’s 5-Ingredient Chocolate Chip Cookies

    Preheat your oven to 350° and line a baking sheet with parchment paper. In a large bowl, combine 1 cup almond butter, 1 cup semisweet chocolate chips, 1/2 cup packed light brown sugar, 2 large eggs, and 1/2 teaspoon coarse salt. Stir well until all ingredients are thoroughly incorporated. 

    Using a tablespoon-sized cookie scoop, place cookie dough mounds about 1 inch apart on the prepared baking sheet. Optionally, press some more chocolate chips onto the surface of the cookies. Bake until cookies are puffed and tops are set, about 10 minutes, rotating tray halfway through.

    Transfer cookies to the cooling rack and let cool completely.

    My Honest Opinion of Martha Stewart’s 5-Ingredient Chocolate Chip Cookies

    Though these cookies couldn’t compete with a true, buttery, chewy chocolate chip cookie, they were surprisingly delicious when you consider the minimal amount of work required to make them. The brown sugar, along with the rich almond butter, made for a deceptively buttery cookie with a distinct caramelized flavor. Though not at all crisp or chewy, they were satisfyingly dense and moist in the center. And of course, the generous amount of melty chocolate chips doesn’t hurt their case. 

    If you’re craving something sweet, or need to make a homemade dessert in a short amount of time, these cookies are totally worth making. If you have a hankering for something more classic (and glutenous) go for a classic recipe instead.

    2 Tips for Making Martha Stewart’s 5-Ingredient Chocolate Chip Cookies

    Lena Abraham

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  • How to Make and Store All Your Thanksgiving Pies Ahead of Time

    How to Make and Store All Your Thanksgiving Pies Ahead of Time

    We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.

    Making your Thanksgiving pies ahead of time can be a lifesaver when it’s crunch time in the moments leading up to the holiday dinner, but there’s a right and a wrong way to do it. Whether you’re making an apple pie or pumpkin pie, there’s a few things you can do to ensure they’re as delicious as possible on Thanksgiving day. Here’s exactly what you need to know to prep and store your holidays pie in advance.

    Fruit pies, like apple or pear, can be made ahead and stored a few different ways. You can either freeze them unbaked or baked for up to three months. Here are the details:

    How to Freeze Fruit-Based Pies Months Ahead

    How to Bake a Fruit Pie After Freezing

    How to Make a Fruit Pie a Few Days in Advance

    Want to avoid the freezer all together? You can bake a fruit-based pie a few days in advance as long as it’s stored properly.

    Custard or Nut-Based Pies

    The make-ahead rule for freezing custard or nut-based pies are a bit more strict. This includes pies like pumpkin, sweet potato, and pecan. Avoid freezing custard or nut-based pies unbaked because the uncooked egg filling can curdle when it’s thawed. These pies freeze successfully after they’ve been baked — but for no more than one month.

    How to Freeze Custard and Nut-Based Pies a Month Ahead

    How to Make a Custard Pie a Few Days in Advance

    You can skip the freezer and bake your custard pie a couple of days in advance. Loosely covered with plastic wrap or aluminum foil, you can store your pie in the fridge for up to four days.

    Thanksgiving Pies to Make Ahead Now

    Sheela Prakash

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  • Creamy Grape Salad Will Disappear In Seconds This Thanksgiving

    Creamy Grape Salad Will Disappear In Seconds This Thanksgiving

    Amelia is a Filipino-American food and travel writer, food stylist, recipe developer, and video host based in Brooklyn, NY. She graduated from the Institute of Culinary Education and worked in kitchens under Jean-Georges Vongerichten at ABC Kitchen and Nougatine at Jean-Georges. She is a former contributing food editor at Bon Appétit Magazine and former Senior Recipe Editor at thekitchn.com. Her recipes have been published by Food52, Bon Appetit, Washington Post and more.

    Amelia Rampe

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  • No-Bake Caramel Apple Éclair Cake Will Have You Going Back for Seconds

    No-Bake Caramel Apple Éclair Cake Will Have You Going Back for Seconds

    Sara Haas RDN, LDN, is a food and nutrition expert with formal training in the culinary arts. She works as a freelance writer, recipe developer, food photographer, media authority, public speaker, and consultant dietitian/chef. Sara is a former culinary and nutrition instructor, and served as a National Academy of Nutrition and Dietetics Media Spokesperson. Sara has been featured in Eating Well Magazine, Shape Magazine, Parents Magazine, USA Today, The Wall Street Journal, The Huffington Post, Epicurious, BabyCenter, O Magazine, and Today’s Dietitian Magazine.

    Sara Haas

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  • The Best Apple Crisp Recipe [+ Video] – Oh Sweet Basil

    The Best Apple Crisp Recipe [+ Video] – Oh Sweet Basil

    We’ve tried a lot of recipes out there but this is hands down the best apple crisp recipe we’ve found and it can totally be made ahead or frozen.

    The apples are coated in a heavy cream and flour mixture to make them all saucy and caramel-y (no, that’s not a word but go with it) and then the oat topping is like a giant, cinnamon oatmeal cookie. It’s wonderful — this is seriously the BEST apple crisp recipe

    Creating This Apple Crisp Recipe

    There are probably 5 million recipes out there for apple crisp and this is certainly the season for all of those recipes to be all over Pinterest. Maybe we are a tad crazy to be posting this, but I happen to absolutely love hot apple crisp with a scoop of creamy, melty vanilla ice cream. Cade likes to drizzle a little caramel sauce or dulce de leche over the top of his ice cream but I’m a classics girl so I like it just how I grew up with it. 

    My family loved crisps and cobblers growing up almost as much as we loved our musicals. Tell me you love them too. What’s your favorite? If you haven’t watched any, well you better get on that or I’m going to be knocking at your door. Seriously. And while you watch them make this homemade apple crisp.

    a photo of a large glass bowl full of peeled apple slices coated in a creamy sugar and cinnamon mixture ready to be baked.

    Homemade Apple Crisp Ingredients

    This apple crisp has two main parts: the apple filling and the crisp topping.

    For the filling, you’ll need:

    • Apples
    • Butter
    • Flour
    • Lemon Juice
    • Heavy Cream
    • Vanilla
    • Brown Sugar
    • Granulated Sugar
    • Cinnamon
    • Nutmeg
    • Salt

    For the crisp topping, you’ll need…

    • Flour
    • Old-Fashioned Oats
    • Brown Sugar
    • Cinnamon
    • Salt
    • Unsalted Butter

    We didn’t want to deviate too far from the classic apple crisp recipe, because why mess with a good thing, right? The measurements for each ingredient can be found in the recipe card at the end of the post.

    a photo of several bowls full of all the different ingredients for apple crisp toppinga photo of several bowls full of all the different ingredients for apple crisp topping

    What Are the Best Apples for Apple Crisp?

    When choosing apples for this easy apple crisp, you want an apple that holds its structure when cooked so you don’t end up with mush. Granny Smith, Jonagold, Honeycrisp, Braeburn, and Pink Lady are all excellent apples for baking. You could even use a blend of baking apples for a more unique flavor, if desired. I love using a few tart apples like Granny Smith with a few sweeter apples like Honeycrisp.

    How to Make Apple Crisp

    This homemade apple crisp couldn’t be easier to make!

    1. Prep: Preheat the oven. Spray your baking dish. Peel and slice your apples.
    2. Filling: Prepare the sauce that will coat the apples and then fold in the apples. Then spread the apples in the prepared baking dish. See picture below.
    3. Topping: Combine all the ingredients, except the butter, in a bowl and then cut in the butter with a pastry cutter. Top the apples with the oat topping.
      • PRO TIP: As the butter begins to be incorporated into the mixture, switch to using your hands and squeeze and mix everything together until it is like a very thick dough and no flour remains. We like clumps so I squeeze together little clots of dough to sprinkle over the top.
    4. Bake: Cover the baking dish with foil and bake for about half the time and then remove the foil and bake until golden brown and bubbling around the edges.
    5. Wait: You’ll need to wait 5-10 minutes before serving the apple crisp since it’s molten hot when it’s first taken out of the oven.
    6. Serve: If you have some on hand, add a scoop of vanilla ice cream to your apple crisp! 

    The complete instructions can be found in the recipe card down below so keep scrolling for all the details.

    Tips for Making Apple Crisp

    You’ll want to peel and slice the apples quite thinly when making the filling. If the apples are sliced too thickly, they won’t break down very much while they bake and your filling won’t become jammy. But if you slice them too thinly, they’ll turn to mush in the oven. Just use your best judgement here! 

    After you’ve made this easy apple crisp once as written, feel free to play around with the spices a bit. If you prefer more cinnamon, add more in. You could even add in other warming spices, like cloves and ginger. You could also experiment with the topping too by adding some chopped pecans or walnuts for nutty flavor.

    Also note that your butter should be cold when you cut it into the topping mixture. If the butter is too warm, the crisp topping with be more like mush and it won’t sprinkle easily over the apple filling.  

    What is the Difference Between a Cobbler, Crisp and Crumble?

    I don’t see any need to distinguish between the three because they are all a yes from me…always! But if you want to get technical, a cobbler typically is topped with a sweet batter topping, like our peach cobbler. The topping for a crisp or crumble is usually oat based.

    a photo of a large serving spoon scooping out a serving of warm apple crisp topped with scoops of vanilla ice cream.a photo of a large serving spoon scooping out a serving of warm apple crisp topped with scoops of vanilla ice cream.

    How to Reheat Apple Crisp

    You can easily reheat apple crisp in the oven. Simply place the leftovers in the oven at 350ºF for 15 minutes.

    Or, you can reheat apple crisp in the microwave. Microwave single servings for 30-40 seconds at a time until warmed through.

    How to Freeze Apple Crisp

    To freeze apple crisp, prepare as directed, then let it cool completely. Cover it with a double layer of foil and freeze for up to 3 months. When ready to serve, thaw overnight in the fridge and then warm in a 350ºF oven.

    a close up photo of a homemade apple crisp with a scoop removed so you can see the tender spiced apples inside.a close up photo of a homemade apple crisp with a scoop removed so you can see the tender spiced apples inside.

    Can I Double This Apple Crisp Recipe? 

    Most likely, yes! You’ll need to bake it in a 9×13-inch pan if you double the recipe, but the bake time should be about the same. 

    How to Make Apple Crisp Ahead of Time

    You can make the filling for the apple crisp up to a day ahead of time. The lemon juice in the filling should keep the apples from browning too much. The oat topping can also be made ahead of time (up to 3 days) and stored separately in an airtight container in the fridge.

    When you’re ready to bake it, simple add the apples to your prepared baking dish and top the oat topping and bake as directed.

    Watch How this Homemade Apple Crisp is Made…

    a photo of a large serving of warm apple crisp on a white dessert plate topped with a scoop of vanilla ice cream with a spoon sitting on the side

    You can’t call it fall until you’ve had a large serving of homemade apple crisp topped with a scoop of vanilla ice cream! This is the perfect fall dessert and always a total crowd pleaser. The apples are creamy, warm, tender, and perfectly spiced. The crunchy, buttery oat topping is the perfect contrasting texture. This is the best apple crisp recipe you’ll find!

    a photo of a serving of homemade apple crisp in a small bowl topped with a large scoop of vanilla ice cream.

    More Easy Apple Desserts: 

    Servings: 8 servings

    Prep Time: 20 minutes

    Cook Time: 45 minutes

    Resting Time: 5 minutes

    Total Time: 1 hour 10 minutes

    Description

    We’ve tried a lot of recipes out there but this is hands down the best apple crisp recipe we’ve found and it can totally be made ahead or frozen.

    Prevent your screen from going dark

    For the Apples

    • Place the melted butter in a large bowl, and whisk in the flour, lemon juice, heavy cream, and vanilla until smooth.

      4 Tablespoons Butter, 4 Tablespoons Flour, 1 Tablespoon Lemon Juice, 4 Tablespoons Heavy Cream, 1/2 teaspoon Vanilla

    • Add the sugars and seasonings and whisk again until smooth.

      1/4 Cup Brown Sugar, 1 Tablespoon White Sugar, 1 teaspoon Cinnamon, 1/4 teaspoon Nutmeg, Dash of salt

    • Add the apples and gently fold to coat entirely.

      4-5 Honeycrisp or Gala Apples

    • Spread the apples in the bottom of a baking dish and set aside.

    For the Topping

    • In a large bowl, add the flour, sugar, seasonings and oatmeal.

      1 Cup Flour, 1 1/2 Cups Old Fashioned Oatmeal, 1 1/2 Cups Brown Sugar, 1 teaspoon Cinnamon, Dash of Salt

    • Stir everything together.

    • Add the butter cubes and using a pastry cutter begin to cut in the butter. As the butter begins to be incorporated into the mixture, switch to using your hands and squeeze and mix everything together until it is like a very thick dough and no flour remains. We like clumps so I squeeze together little clots of dough to sprinkle over the top.

      3/4 Cup Unsalted Butter

    • Top the apples with the mixture and bake for 25 minutes or until lightly golden in color, to p with foil and return to the oven for another 20 minutes.

    • Cool for 5-10 minutes and serve with vanilla ice cream.

    *Note that your butter should be cold when you cut it into the topping mixture. If the butter is too warm, the crisp topping with be more like mush and it won’t sprinkle easily over the apple filling.  
    this apple crisp can be prepared and frozen to bake later, or baked and frozen for up to 3 months.

    Serving: 1cupCalories: 569kcalCarbohydrates: 82gProtein: 4gFat: 27gSaturated Fat: 16gPolyunsaturated Fat: 1gMonounsaturated Fat: 7gTrans Fat: 1gCholesterol: 69mgSodium: 66mgPotassium: 231mgFiber: 4gSugar: 58gVitamin A: 868IUVitamin C: 5mgCalcium: 69mgIron: 2mg

    Author: Sweet Basil

    Course: 500+ Best Dessert Recipes

    Cuisine: American

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    Sweet Basil

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  • The One Step You Should Never Skip When Making Pie

    The One Step You Should Never Skip When Making Pie

    What To Know About Blind Baking Pie Crust

    To blind bake pie crust, prick the crust all over with the tines of a fork and line the unbaked pie crust with aluminum foil, or line the crust with parchment paper or aluminum foil then add pie weights.

    Bake the crust until the edges are golden, then remove the parchment paper, foil, or weights, and continue to bake the crust on its own until dry and flaky, but still pale for a partially cooked crust, or until a light golden brown for a fully cooked crust.

    Emma Christensen

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  • Is Chocolate Technically Candy? It’s Complicated

    Is Chocolate Technically Candy? It’s Complicated

    Is Chocolate Candy?

    Yes, generally speaking, processed chocolate, as in milk chocolate bars, chocolate chips, and chocolate fudge, are considered candy, as they are all combined with considerable amounts of sugars and other sweeteners. Cocoa products that do not have high amounts of added sugar and are not meant to be eaten by themselves, such as unsweetened cocoa powder and cocoa butter, are not forms of candy.

    Sarah Beling

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  • “I Am Not a Diversity Quota,” Says the Founder Disrupting the Dessert Category

    “I Am Not a Diversity Quota,” Says the Founder Disrupting the Dessert Category

    Opinions expressed by Entrepreneur contributors are their own.

    My mother is the most amazing cook I know. Whether she’s frying, grilling, stirring, flipping or baking, anything and everything that comes out of her kitchen is incredible. So when my mom told me how obsessed she was with Dalci’s lemon coconut blondie, I knew it had to be incredible. And as someone who is pre-diabetic and watching what she eats, my mother is very particular about reading what’s on the label and what she puts into her mouth.


    Katelyn Perry

    Najwa Khan, founder and CEO of Dalci

    “During the pandemic, I found myself making compromises to my by trying to eat convenient, on-the-go treats. I couldn’t find clean desserts in the marketplace,” says Najwa Khan, founder and CEO of Dalci “I was tired of bars and “gut healthy’ snacks made with chemical alternatives, natural flavors, bad oils and sugar alcohols. That’s when I founded Dalci, to create brownies that are real, delicious and always clean.”

    The idea of “clean eating” is prevalent on social media now, but it was originally made popular by Canadian fitness model Tosca Reno with her book The Eat-Clean Diet. With clean eating, you focus on a natural form of nutrition. Pure, fresh and unprocessed foods; cutting out artificial preservatives, colors and flavorings and sweeteners and names of ingredients you can’t even pronounce. Although many of us aspire to eat a more healthful diet, it’s not always the easiest or most convenient option.

    According to a recent NPR survey, 75% of Americans say they eat healthy. Yet the statistics reveal otherwise: Many of us tend to overeat refined grains and sugars and don’t control our portion sizes. Before the pandemic, the Centers for Disease Control and Prevention (CDC) reported that about 40% of Americans qualified as obese. According to a new study, 61% of adults experienced undesired weight changes during the pandemic due to stress, not eating healthfully and having a less active lifestyle.

    Enter Dalci. The bars are individually packaged and portioned. You can warm them up in the microwave to get that gooey, fresh-baked brownie experience. You can also freeze them and eat them later. They are easy to toss in your bag and have as an on-the-go snack. Flavors include dark chocolate brownie, almond butter dark chocolate blondie, and my mom’s favorite, lemon coconut blondie. They’re gluten-, dairy-, grain-, soy-, refined-sugar, sugar-alcohol, lecithin-, natural-flavor, and preservative-free.

    Image Credit: Birdhill Studios

    “I believe Dalci is in a category of its own,” Khan says. “Our first product line, the brownies and blondies, are true desserts that are disrupting the sweet category. Ultimately, we want our customers to say, ‘Hell yes, I can have a brownie anytime I want!’”

    Here’s what starting Dalci has taught Khan.

    Read More: How This ‘Accidental Entrepreneur’ Is Taking on Legacy Floral Companies and Disrupting the Industry

    “I launched before everything was perfect.”

    In her previous roles as a product manager, Khan learned how to pilot, test and try ideas and quickly pivot when needed. She credits those early years in her career with teaching her how to be nimble. “I allowed pre-sales for Dalci even before I knew how the product would be manufactured and shipped to customers,” she says. “Some might think that was crazy, but I was confident I needed to test the viability of the business before attempting to accelerate growth.”

    Khan says that her ability to launch before everything was perfect has been critical to the ‘s success. It was the best way for her to learn how to improve Dalci’s recipes and messaging. It also helped Khan continue to find and build relationships with her customer base and be strategic about how she wanted to build out her product lines.

    Read More: Learning to Embrace Her Culture Led This Entrepreneur to Found a Jewelry Brand Loved by Celebrities

    “I can’t do this alone.”

    Kahn launched Dalci during the pandemic. She wasn’t working full-time, and she found herself disinterested in jobs she was finding in the marketplace. With only a trademark and an idea, she bought the domain dalci.com, built a cheap website, spun up an Instagram and decided to see if people wanted indulgent-tasting, clean brownies. Khan’s husband helped her bake, pack and fill orders in the evenings. “I went ahead and self-funded and skipped over the steps most commonly taken by CPG brands,” Khan says. “I loved the grind. I learned so much about science, production, supply chain issues, and branding and marketing early on.”

    Image Credit: Birdhill Studios

    Despite her early success, Khan regrets not building a team from the get-go. “One person alone cannot build a business. A team is so critical,” she says. “I know I took the risk to start Dalci, but I did it with guardrails where I kept telling myself 2020 was a ‘test.’ That limiting belief prevented me from building a team at the very beginning.”

    Read More: How This First-Generation American Founder Is Taking on Fast-Food Giants

    “I am not a diversity quota.”

    The name Dalci is derived from dalchini, the word for in Bengali. Khan spent countless hours South Asian treats with her family on weekends when she was growing up. Dalci is a reflection of her upbringing, representing home, love and the importance of treating yourself.

    Khan is proud to be a woman of color founder. And on her journey to build her business, some have said to her, “You should use the fact that you are a woman of color to get that investor check.” Khan’s response is clear: I am not a diversity quota.

    Image Credit: Katelyn Perry

    is tough, with less than 3% of venture capital funding going to women of color founders,” Khan says. “That has to change. And I just want to be me, Najwa. I want allies who sign on with me for all of the right reasons. Because they ultimately believe in me and Dalci and how we are on a mission to ignite change.”

    Read More: This Founder is Starting a Breakfast Revolution by Reinventing One of America’s Favorite Foods

    Mita Mallick

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  • House of Sōmrus Launches ‘Small Brand. Big Heart.™’ Campaign to Benefit CORE

    House of Sōmrus Launches ‘Small Brand. Big Heart.™’ Campaign to Benefit CORE

    Press Release



    updated: Apr 16, 2020

    ​​​​​​​​​In response to COVID-19, Sōmrus – a line of India-inspired cream liqueurs, including Chai and Mango – launched “Small Brand. Big Heart.™” with an initial donation, aiming to raise $125,000+ for Children of Restaurant Employees (CORE), a nonprofit that assists the families of service industry members navigating life-altering circumstances. In its first five days, the campaign raised $5,300. All donations are tax-deductible and go directly to Children of Restaurant Employees (CORE). Sōmrus’ 10% matching program will kick in once the fund reaches $25,000 and remain in force until it reaches $125,000.  

    Pankaj K. (“PK”) Garg, CEO and founder of Sōmrus, says, “As a young company, we are truly grateful to the bar and restaurant industry professionals who have supported and guided us on our journey and we are determined to help this hard-working and special community get through this difficult time. We invite other small businesses with big hearts to join us in this effort to help the restaurant community.”

    Executive Director of CORE Sheila G. Bennett adds, “We at CORE continue to stand by the food & beverage service employee with children every day when they face a health crisis or natural disaster. Additionally, and in response to the COVID-19 pandemic, CORE is working to ensure that food & beverage service employees who have children are supported if they or a member of their family are diagnosed with COVID-19. We are grateful for our partners, like Sōmrus Liqueurs, who provide financial support. Please join us in letting the food and beverage service industry know how much we appreciate all they have given to us by supporting them.”

    To donate, visit https://www.gofundme.com/f/small-brand-with-a-big-heart.

    Please email bighearts@somrus.com for more information.

    About CORE: CHILDREN OF RESTAURANT EMPLOYEES

    CORE is a 501c3 charitable organization founded in 2004 that supports restaurant employees with children who need help navigating life-altering circumstances. This includes medical conditions, injury or accident, death of an immediate family member or the loss of home or business due to natural disaster. Through the support of the CORE™ Board, leadership team, and ambassadors nationwide, CORE has assisted more than 650 families across 43 states and has raised upwards of $6 million to date. To connect with CORE and stay up to date on happenings, follow them on Facebook, Instagram or Twitter. Visit www.coregives.org for more information on CORE.

    About The House of Sōmrus

    The House of Sōmrus (d/b/a SomPriya Fine Spirits, LLC) is an American-owned company based in Burr Ridge, Illinois. Established in 2014, the company created the world’s first line of India-inspired liqueurs called Sōmrus, which means “Nectar of the Gods” in Sanskrit. The owners, being of Indian heritage, have a strong desire to share the best tastes, flavors, and aromas of the Indian subcontinent with consumers around the globe. This has so far resulted in Sōmrus Chai and Sōmrus Mango, the fastest-growing India-inspired line of liqueurs in the world as well as the world’s most awarded cream liqueurs. Sōmrus is produced with all-natural flavors, contains no preservatives, and is gluten-free. For more information, visit somrus.com​, @enjoysomrus on Twitter and Instagram, EnjoySomrus on Facebook, or on our YouTube channel.​

    Taste More Out of LifeTM Responsibly

    Produced in the USA by SomPriya Fine Spirits, LLC, Pewaukee, Wisconsin

    Media samples, hi-res images, and interviews available upon request.

    Sales Contacts:

    U.S.: Dave Lang, VP of U.S. Sales, dave.lang@somrus.com, Tel. 630-667-7585

    Global: Guy May, Director, Global Business, guy@somrus.com, Tel. 312-953-6872

    Media Contact:
    Christine Deussen
    ​Deussen Global Communications, Inc.
    cdeussen@deussenglobal.com
    m. 917-545 -1459

    Source: House of Sōmrus

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