ReportWire

Tag: Data & Recovery

  • This Cyber Week Exclusive Gets You 1TB of Cloud Storage for $120 | Entrepreneur

    This Cyber Week Exclusive Gets You 1TB of Cloud Storage for $120 | Entrepreneur

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    With all the files you generate from running a business, you can’t possibly expect to store them all locally on your devices. You need a cloud storage solution, and you’re going to wind up paying for it eventually. So, why pay monthly subscription fees when you can pay once for a lifetime’s worth of storage?

    With this exclusive Cyber Week offer, you can get 1TB of cloud storage from Koofr Cloud Storage for life for just $119.97. But it’s only available through December 17, so now is the time to take advantage.

    Koofr has earned 4.6/5 stars on Capterra, G2, and GetApp for being one of the easiest cloud storage platforms to use. With 1TB of space, you’ll have more than enough storage for all your important files, and should you ever run out, you can always upgrade. You can access Koofr on your smartphone, computer, or WebDav, and easily connect to existing cloud accounts like Dropbox, Google Drive, Amazon, and OneDrive to move all of your files into one place.

    Most importantly, Koofr offers absolute privacy. It won’t track you, and your files are encrypted in rest and in transfer, so they’re completely protected and remain anonymous. It also gives you reliable file management with advanced renaming options and link appearance customization to get organized, plus a powerful duplicate finder to eliminate duplicate files and optimize your storage space.

    Now through December 17 at 11:59 p.m. PT, you can lock in 1TB of Koofr Cloud Storage for life for the one-time price of $119.97 (reg. $810) when you use promo code KOOFR.

    Prices subject to change.

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  • Enjoy No Monthly Fees with This Easy Cloud Storage Backup, Now $99.99 for 10TB | Entrepreneur

    Enjoy No Monthly Fees with This Easy Cloud Storage Backup, Now $99.99 for 10TB | Entrepreneur

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    Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    Tired of spending a small fortune on cloud storage? With global spending on cloud infrastructure estimated to be 178 billion back in 2021, it’s safe to say the field has only grown since. And with many entrepreneurs embracing the convenience of saving files on the cloud, that means monthly charges for hosting that theoretically never end.

    That’s where Degoo Premium comes in, offering an ample 10TB backup plan that only sets you back a small one-time price. That’s it — there’s no catch, and right now, during Black Friday, you can snag this generous plan for the exclusive $99.99 price, no coupon code needed, through December 3.

    Keep your most important files stored away safely with Degoo Premium. Though clunky hard drives used to be the best way to keep data safe, these days, cloud storage options are much more convenient while offering the added benefit of not being able to be lost, stolen, or destroyed. Degoo is an AI-based cloud storage solution that is currently offering an ample 10TB of space, much more than competitors like DropBox and Google Drive typically provide.

    The 256-bit AES encryption provides high-level security, which is important when dealing with sensitive company files. And speaking of company activity, it’s also straightforward to send colleagues files via email, link, or messaging app. Outside of work, the AI component offers a way to rediscover your best photos thanks to AI-based photo discovery.

    Enjoy a Black Friday steal on this lifetime 10TB backup plan with Degoo Premium for the exclusive price of $99.99, with no coupon code needed now through December 3.

    Prices subject to change.

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  • 3 Tips to Use AI Ethically | Entrepreneur

    3 Tips to Use AI Ethically | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Ethical artificial intelligence is trending this year, and thanks to editorials like a16z’s techno-optimist manifesto, every company, big and small, is seeking ways to do it. Both Adobe and Getty Images, for example, released ethical and commercially safe models that stick to their own licensed images. Adobe also recently introduced a watermark to let users know how much AI was used in any given image.

    Still, companies received backlash on social media over using generative AI in their work. Disney faced uproar twice this year over its usage of AI in Marvel’s Secret Invasion and Loki season two. The use of undisclosed AI also turned an indie book cover contest into a heated controversy, forcing the author running it to stop the contest entirely moving forward.

    The stakes are high — McKinsey & Company estimates generative AI will add up to $4 trillion annually to the global economy across all industry sectors. I increasingly speak with clients interested in generative AI solutions across social media, marketing, search engine optimization and public relations.

    Nobody wants to be left behind, but it must be done ethically to succeed.

    Related: AI Isn’t Evil–But Entrepreneurs Need to Keep Ethics in Mind As They Implement It

    Ethical concerns of using AI

    AI has a lot of promise, but it also comes with ethical risks. These concerns must be taken seriously because Millennials and Gen Z especially favor ethical brands, with up to 80% of those surveyed saying they’re likely to base their purchasing decisions on a brand’s purpose. Of course, using AI ethically is easier said than done–Amazon learned this the hard way.

    Amazon implemented an AI-powered hiring algorithm in 2014 to automate the hiring process. The system was built to ignore federally protected categories like sex, but it still taught itself to favor men. Because it relied on historical hiring data, it penalized applications that included women’s colleges, clubs and degree programs.

    It highlights how historical biases can still impact us today, and the tech industry still has a long way to go toward being inclusive. Amazon reinstated its hiring bot as tech layoffs disproportionately impact women, and this is just one example of AI bias – they can easily discriminate against any marginalized group if not properly developed at every step of the development, implementation, and execution.

    Still, some businesses are finding ways to navigate this ethical minefield.

    Related: How Women Can Beat the Odds in the Tech Industry

    Doing AI the right way

    Being a first mover comes with risk, especially in today’s world of “moving fast and breaking things.” Beyond bias, there are also questions about the legality of current generative AI models. AI leaders OpenAI, Stability AI and MidJourney attracted lawsuits from authors, developers and artists, and incumbent partners like Microsoft and DeviantArt got caught in the crossfire.

    This fueled an atmosphere where creative professionals on social media are divided into two camps: pro- and anti-AI. Artists organized “No AI” protests on both DeviantArt and ArtStation, and artists are fleeing Twitter/X for Bluesky and Threads after Elon Musk’s controversial AI training policy was implemented in September.

    Many companies are afraid of mentioning AI, while others dove headfirst into the fray by testing projects like Disney’s Toy Story x NFL mashup and that Year 3000 AI-generated Coca-Cola flavor that could go down in history as the new New Coke based on reviews from taste testers (although it did get a win from its AI-generated commercial).

    In fact, Disney was widely praised for the Toy Story football game, and some platforms are finding ways to empower their users.

    Related: How Can You Tell If AI Is Being Used Ethically? Here Are 3 Things to Look for

    Optim-AI-zing for ethics

    Today, building ethical AI is a top priority for businesses and consumers alike, with large enterprises like Walmart and Meta setting policies to ensure responsible AI usage companywide. Meanwhile, startups like Anthropic and Jada AI are also focused on using ethical AI for the good of humanity. Here is how to use AI ethically.

    1. Use an ethically sourced AI model

    Not every AI is trained equally, and the bulk of legal concerns revolve around unlicensed IP. Be sure to perform due diligence on your AI and data vendors to avoid trouble. This includes verifying the data is properly licensed and asking about what steps were taken to ensure equity and diversity.

    2. Be transparent

    Honesty is the best policy, and it’s important to be transparent about whether you’re using AI. Some people won’t like the truth, but even more will hate that you lied. The White House Executive Order on AI sets forth standards on properly labeling the origin of any creative work, and it’s a good habit to get into so people know what they’re getting.

    3. Keep humans in the loop

    No matter how well it’s trained, AI can inevitably go off the rails. It makes mistakes, and it’s important to involve humans at every stage of the process. Understand that ethical AI is not a “set it and forget it” thing – it’s a process that should be carefully executed throughout the workflow.

    The legal actions against AI are still pending, and global governments are still debating how to handle it. What’s legal today may not be next year after the dust settles, but these tips will ensure you’re using it as safely as possible and setting the right example.

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    Lena Grundhoefer

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  • Give the Gift of Excel and Data Wizardry this Holiday Season | Entrepreneur

    Give the Gift of Excel and Data Wizardry this Holiday Season | Entrepreneur

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    As the holiday season approaches, many of us ponder the perfect gift. While gadgets and trinkets are always appreciated, there’s a unique, invaluable present that often goes unconsidered — the gift of learning. The Complete Excel, VBA, and Data Science Certification Training Bundle is worth exploring.

    Mastering data analysis and automation is valuable in today’s world. The ability to harness data’s power for informed decision-making sets successful entrepreneurs and professionals apart. This comprehensive training bundle consists of 13 multi-lesson courses. So whether it’s a gift or training you are interested in pursuing, it’s a cost-effective way to invest in professional development and acquire skills that can significantly impact a career.

    Excel, often considered the Swiss Army knife of data analysis, is the foundational tool within this bundle. From essential functions to advanced features, these courses cover all aspects, making you proficient in managing and analyzing data quickly. This mastery of Excel alone can save you hours and enhance your productivity.

    Furthermore, the bundle delves into the world of Visual Basic for Applications (VBA). This programming language empowers you to automate repetitive tasks, creating custom functions and streamlining reporting processes. It’s a critical skill that enables you to work smarter, not harder.

    In an era where data is king, understanding how to turn information into actionable insights is invaluable. With data science, machine learning, and data visualization training, you can unearth trends, make data-driven decisions, and gain a competitive edge in your field.

    Additionally, learning Python, one of the most versatile and widely used programming languages, can be a game-changer. Its applications span web development to data analysis, making it a must-have skill for any professional.

    During this holiday season of giving, consider the Complete Excel, VBA, and Data Science Certification Training Bundle, available until 11:59 p.m. PT on November 9th for only $19.97 (reg. $429), with no coupon required.

    Prices subject to change.

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  • 7 Next-Gen Security Recommendations to Safeguard Your Data | Entrepreneur

    7 Next-Gen Security Recommendations to Safeguard Your Data | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    The threat landscape is growing, and professional cybercriminals are increasingly becoming more dangerous as their methods develop in complexity and sophistication.

    Although threat actors leverage different techniques, they all have a common goal: to find a single exploitable security weakness and rapidly take advantage of the situation. Developing a tactical response plan is essential; however, the best defense is strengthening security to prevent attacks from occurring in the first place.

    Most of us are familiar with common security recommendations: 2FA, software updates, data encryption, using secure networks, VPNs, proxy servers and more. While these recommendations should always remain part of your security toolkit, others have emerged to help you adapt to the rapidly evolving threat landscape.

    Related: Data Security: How To Protect Your Most Sensitive Asset

    1. Avoid inputting sensitive information into generative AI applications

    Generative AI leverages machine learning and deep learning algorithms to autonomously generate content based on complex data patterns. These systems are trained on datasets containing text from the internet, books, articles and other public sources; however, they can also “learn” from user interactions by collecting data from conversations.

    Recently, enterprise-grade versions of ChatGPT and GitHub Copilot have been introduced, claiming that these models do not use business and conversation data for training purposes. To safeguard sensitive data, at Oxylabs, we actively encourage our employees to use business accounts.

    Nevertheless, it is less clear how popular generative AI tools use customer data if customers interact with free versions. Therefore, users should still exercise caution by avoiding the input of sensitive or confidential company data into generative AI applications if free accounts are being used. Further, data should be completely anonymized and stripped of personally identifiable information to maintain privacy and security.

    2. Go beyond standard security protocols for remote teams with encrypted, containerized workspaces

    Hybrid teams went mainstream in 2020 and are likely here to stay. While working remotely benefits both employers and employees in many ways, the use of mobile teams continues to challenge organizations from a security perspective.

    We’re all familiar with conventional protocols such as using trusted Wi-Fi networks, VPNs, Multi-Factor Authentication (MFA) and data encryption. Due to the increasing use of cloud-based services, companies must also ensure each vendor has robust security practices in place and maintains compliance with the latest security regulations.

    Another emerging recommendation is deploying encrypted, containerized workspaces on company-owned and personal employee devices. The use of such systems ensures data is secured in a container even if device safety is compromised. For example, if malware infects a containerized browser, it won’t be able to spread anywhere beyond it.

    3. Secure supply chains with a risk-mitigation strategy

    Supply chains are growing in size and complexity, requiring a comprehensive risk management strategy that includes compliance with regulations and robust safety protocols.

    Risks include phishing attacks, ransomware, software vulnerabilities, man-in-the-middle attacks and more. It is recommended to implement standard security measures such as firewalls, intrusion detection systems and advanced security monitoring. Further, it’s essential to integrate specialized security standards and practices, such as the Cybersecurity Framework developed by the U.S. Institute of Standards and Technology (NIST).

    Related: How to Mitigate Cybersecurity Risks Associated With Supply Chain Partners and Vendors

    4. Swap traditional encryption methods with quantum-resistant encryption algorithms

    Quantum computers beat traditional computers by leveraging quantum mechanics to solve complex problems faster; however, their use poses a challenge to commonly used encryption methods.

    Encryption typically converts plaintext (unencrypted data) into ciphertext (encrypted data) using a cryptographic algorithm that requires a key to “unlock” the data. Quantum computing potentially weakens or breaks commonly used encryption techniques, such as Grover’s algorithm, Shor’s algorithm and quantum key distribution.

    To address the threat, researchers are exploring post-quantum cryptographic techniques and algorithms designed to withstand attacks from quantum computers. These include code-based cryptography, hash-based cryptography, lattice-based cryptography and more. In the meantime, organizations must maintain a robust security posture and stay informed of quantum-resistant encryption methods as they become available.

    5. Safeguard Cyber-Physical Systems (CPS)

    Cyber-Physical Systems (CPS) communicate with the world around us through a network of computational and physical components. These include electrical power distribution systems or smart grids, smart traffic management systems, autonomous vehicles, remote healthcare monitoring, smart buildings and more.

    The concept has been around for decades; however, the emergence of Internet of Things (IoT) devices, connected appliances and sensor technology has increased CPS prevalence substantially since 2010. Data generation has grown concurrently, attracting cybercriminals in the process.

    Access control, authentication, software updates, monitoring and regulatory compliance are well-known protocols to secure CPS. Emerging recommendations also include:

    • Network segmentation to isolate critical CPS components and less crucial systems to limit access in the event of an attack;

    • Designing CPS systems with redundancy and fail-safe mechanisms to ensure systems keep operating if an attack or system failure takes place;

    • Regular penetration testing or simulated cyber attacks to identify vulnerabilities.

    6. Boost your Identity and Access Management (IAM) strategy with three-factor authentication (3FA) and passkeys

    We’re all familiar with two-factor authentication (2FA), where two steps or “factors” are required to access a system, including a password or PIN and a mobile phone or device that generates a one-time password (OTP).

    3FA takes security up a level by requiring authentication comprised of some type of biometric data, such as a fingerprint, face scan, iris recognition, vein recognition, voice recognition or other piece of highly individual data. However, even 3FA might soon be overthrown by passkeys, a technology already used by Google. Resistant to phishing, passkeys utilize fingerprints, face scans or pins to unlock a device or program without using passwords.

    Related: Cybersecurity for Small and Medium-Sized Businesses — How to Conduct a Comprehensive Risk Assessment

    7. Protect assets with cyber insurance

    Last but not least is cyber insurance. It’s not the most innovative or exciting recommendation on this list, but insurance has existed for hundreds of years because it adds value to any security strategy.

    Cyber insurance can protect your organization from liabilities associated with sensitive data breaches, such as credit/debit card details, health records and social security information. While it may be cost-intensive in some cases, it does have the potential to save your organization millions of dollars in the event of a security breach.

    Cybercriminals continuously enhance their techniques. That’s why it’s imperative to stay a step ahead with a robust data security strategy that fuses next-generation practices that go beyond familiar safety protocols. Integrating these recommendations protects your organization’s digital assets on the ever-evolving threat landscape to ensure long-term business viability and success.

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    Julius Černiauskas

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  • Relying Solely on Your Gut to Make Big Business Decisions Could Cost Your Career | Entrepreneur

    Relying Solely on Your Gut to Make Big Business Decisions Could Cost Your Career | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    No matter your industry, Big Data and analytics are fundamentally changing how businesses operate and make decisions. Throw in a culture of rapid digital transformation, and the expectations for leadership roles are shifting at an unprecedented rate.

    It’s no longer sufficient for C-suite executives and senior leaders to simply excel in traditional management skills such as strategic vision and people management. Now, the currency of effective leadership also includes an intimate understanding of data analytics.

    Consider just a few of the ways that Big Data and analytics are driving decisions in the modern workplace:

    • Customer analysis to better understand customer needs, preferences and behaviors.
    • Predictive models to forecast future trends or performance.
    • Risk analysis to identify potential threats and opportunities.

    A recent survey proves the power of data analytics: 44% of executives consider data crucial for strategic decision-making, while 37% believe it offers deeper insights into their business.

    As a C-suite executive, an ability to interpret data-driven insights from these types of analyses can create a competitive advantage for climbing the corporate ladder. But how should you get started with data analytics?

    Related: Five Ways Big Data Can Help Your Business Succeed

    The evolving landscape of modern leadership

    There was a time when the primary expectations for senior leaders were aspects like visionary thinking, strategic planning and people management. While these skills remain vital, the technological revolution has introduced a new dimension to leadership: data literacy.

    The arrival of “Big Data” and the learning models that drive it have made data literacy increasingly crucial for executives. Data literacy involves reading, analyzing and communicating insights from vast volumes of data. It requires understanding statistics and techniques like machine learning and natural language processing (NLP).

    As a senior leader, your ability to understand and use this data boosts team effectiveness and positions you as a forward-thinking executive. Consider KPIs — the backbone of performance management. By interpreting the data, gain insights into team performance and areas for improvement.

    This enables you to make better decisions and have more informed conversations with your team members. Plus, understanding the basics of machine learning helps you identify opportunities for automation or optimization that may have been missed.

    Strategies for integrating data analytics into leadership

    If data literacy is a new skill that can boost your career, the question becomes: How can you cultivate this skill to help your resume rise up the ranks? For senior leaders interested in harnessing the power of data analytics for career growth, here are some strategies to consider:

    Develop a data-driven mindset

    Before diving into tools and techniques, developing a data-driven mindset is crucial. Start by asking data-based questions in meetings, challenging assumptions with empirical evidence, and encouraging your team to do the same. This helps to foster a culture of data-driven decision-making and sets the tone for deeper exploration later on.

    Proactively seek out opportunities to learn

    Data analytics is a broad field — from basic spreadsheet software to sophisticated machine learning algorithms. Identify which skills you need to learn to use data effectively, then look for sources such as online courses or internal training to build those competencies.

    Collaborate with data experts

    Don’t isolate yourself; instead, make it a point to collaborate with your organization’s data scientists (if you have any), analysts or other data professionals. They can provide insights that are not immediately apparent and guide you through the complexities of data interpretation.

    Plus, by adding a roster of skilled data advisors to your network, you can benefit from their expertise and experience.

    Implement data-driven projects in your current role

    Once you’re comfortable with the basics, initiate a data-driven project within your team or department.

    It could be anything from improving customer experience based on feedback data to optimizing supply chain logistics. Such projects provide practical experience and showcase your leadership in adapting to the new data-centric business environment.

    Track and showcase your success

    Nothing speaks louder than results. As you implement data-driven initiatives, track the outcomes meticulously. Be prepared to showcase these successes in performance reviews or when seeking a promotion, as they make a compelling case for your leadership capabilities in a data-driven era.

    Related: The Pivotal Role Of Big Data In E-Commerce

    Gain a competitive edge through data analytics

    If you’re going to compete, data analytics is no longer a luxury — it’s a necessity for senior leaders aspiring for career advancement. Mastering this skill set enhances your decision-making and differentiates you in the eyes of stakeholders and hiring committees.

    To stay ahead of the pack, you need to understand and interpret data trends proficiently. The more comfortable and confident you are with data-driven insights, the more likely you can capitalize on opportunities before others do.

    • Lead with data, not just instincts: Enrich your leadership instincts with empirical data for a more balanced and credible decision-making approach.
    • Collaborate with data experts: Build a network of data professionals within your organization to enhance your data literacy and garner insights.
    • Implement data-driven projects: Showcase your newfound skills by leading a data-centric project within your team or department.
    • Track and showcase success: Measure the outcomes of your data-driven initiatives and be prepared to present them in performance reviews or job interviews.
    • Make data analytics a leadership trait: Adopt data literacy as a core leadership trait, on par with qualities like strategic thinking and empathy.

    Start today by learning the basics of data analytics and how to use it in your decision-making process. And while you grow in your understanding and skill level, never forget to show the value of data-driven initiatives in your organization. Doing so will help you become a more influential leader that the world needs today.

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    Tim Madden

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  • Data Breaches Cost $1 Million More When Remote Work Is Involved — Here Are 4 Steps to Protect Your Business. | Entrepreneur

    Data Breaches Cost $1 Million More When Remote Work Is Involved — Here Are 4 Steps to Protect Your Business. | Entrepreneur

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    Remote work is a double-edged sword: It provides your employees with the comforts of staying at home, but it also creates additional security risks as they are more likely to use unprotected devices and connect to unsecured public networks.

    At least 20% of businesses went through a data breach caused by remote workers. As reported by IBM, the average data breach cost is $1 million higher in companies where remote work is common. It also takes 58 days longer for such organizations to discover and contain data breaches.

    Related: Entrepreneurs Beware: Remote Work Can be Fertile Ground for Cybercriminals

    Step 1: Categorize your company’s data

    Your business holds vast data, from client credit card details to employee IDs. For effective security, categorize your information. We classify ours into three: critical, restricted and confidential data.

    Critical data is what, if leaked, would seriously damage the company’s reputation, making a return to normal operations almost impossible. It includes user credentials, card security codes, client order history and customer behavior data. I would also add source code for software companies.

    Restricted data, if leaked, could seriously threaten our business. It would undermine the company’s reputation, but it’d be possible to continue operating in a limited way. Such data contains emails, locations, device info, app usage insights and many other kinds of data from our customers.

    The last category, confidential data, includes the organization’s trade secrets. Such leaks would harm the company’s operations but would have a smaller impact on its reputation. It comprises the team members’ data, company policies and procedures, recruitment process details, source code, financial statements and more.

    Step 2: Calculate the cost of a breach and create policies

    We all hate bureaucracy— I know that. Yet for a business to work, its members must follow certain rules (i.e. policies). To create a good cybersecurity policy for remote workers, you need accurate data. I recommend calculating the cost of potential data breaches using real money.

    Be sure to take into account all types of losses. A company’s data breach results in direct expenses like investigation and compensation, indirect costs from recovery efforts and lost revenue and opportunity costs due to reputational damage and lost potential business.

    After calculating the costs of a data breach, design policies. Standard procedures usually include policies on how you label and share data, what security controls you must have and what training your workers must attend.

    Related: How Do You Manage Cybersecurity With Employees Across the Globe? Here’s Your Answer.

    Step 3: Reduce the risks of remote work

    First, ensure the security of your computers. Make it so your remote workers access corporate resources from corporate devices only. Have your helpdesk specialists configure all devices according to your information security standards. They’ll need special administration tools for the task like JAMF.

    Second, monitor the state of your corporate devices. Handle the installation of patches, security updates and the latest versions of OS and software. Use special monitoring tools like JAMF and encourage employees to keep their working stations up-to-date. Last, install an Endpoint Detection and Response (EDR) or Antivirus (AV) agent to track malicious activities on your corporate computers. An example of such a system would be CrowdStrike.

    Third, control the access to corporate resources. Remote workers should only have access to resources necessary for their work. Make it so they can interact with them only with the corporate VPN turned on. I recommend also enabling IPS or IDS on the VPN to look out for network anomalies.

    Don’t forget about multi-factor authentication. It’ll add one more layer of security to your company’s data and decrease the chance of unauthorized access, and you can use ready-made MFA solutions.

    Step 4: Encourage your remote workers to be responsible

    Truth bomb: The actions above aren’t enough to protect your business from security risks. About 60% of attacks succeed because average employees make mistakes. It’s your duty to help your employees understand the importance of cybersecurity.

    First, encourage them to use special apps that track whether their device is safe. They can be in the form of a security checklist, which dynamically checks various system indexes and is easy to understand.

    Second, motivate workers to keep the corporate VPN turned on. You can also make their lives a lot easier by making the VPN connect automatically when the system starts up. If you don’t have a business VPN, use a regular one from a trusted provider.

    Last, don’t forget about training. Encourage your workers to learn, but make it exciting. Monotonous video lectures won’t do — add gamification and interactivity. Your company’s security rests with your team; build a strong human firewall by instilling best practices and fostering vigilant behaviors.

    Related: How Safe Is Your Data While Working Remotely?

    Bonus step: What to do with your freelancers

    The problem with freelancers is that you can neither make them work on your corporate laptops nor install special security software on their devices. You can, however, manage their access to your company’s resources.

    Limit their access to essential company resources, using the least privilege principle. If feasible, avoid access altogether and establish secure data-sharing protocols. Always clarify collaboration terms in contracts and NDAs detailing data access and usage. Emphasize that violations may lead to legal consequences.

    Safeguarding your company in a remote work era is entirely achievable. Begin by discerning the types of data you possess and understanding the potential costs of breaches, tailoring security measures in response. Prioritize the integrity of your corporate devices and manage access to resources. Talk to your remote workers and implement the use of robust security tools like VPNs.

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    Mykola Srebniuk

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  • Help Protect Your Identity for a Year With This $25 Subscription to Norton 360 and LifeLock Identity Advisor | Entrepreneur

    Help Protect Your Identity for a Year With This $25 Subscription to Norton 360 and LifeLock Identity Advisor | Entrepreneur

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    Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    You might have already noticed your spam folder growing once you became an entrepreneur, but the cyber attacks against business owners certainly don’t stop there. One report by LifeLock Identity Advisor found that small business owners are disproportionately targeted by cybercriminals.

    If you want to help guard your internet use and your identity, try Norton 360 and LifeLock Identity Advisor. Through October 15, you can get a one-year subscription for only $24.99.

    Protect your privacy.

    Norton 360 gives you access to multiple versatile cybersecurity tools. If you want to cover your tracks online, use the secure VPN, which has a strict no-log policy. The antivirus included with your subscription helps protect against spyware, phishing, and more. And if you get a virus Norton 360 can’t remove, you get your money back.

    The antivirus included with this subscription helps protect actionst virus, spyware, phishing, and ransomware, but it also comes with a promise. If your computer gets a virus Norton can’t remove, you get your money back (restrictions apply).

    LifeLock Identity Advisor is a well-known brand in identity theft protection, and they even give you access to personal identity protection tools like Dark Web Monitoring. This service scans the dark web for your personal information and notifies you immediately if any turns up.

    Help guard your identity and your computer.

    You won’t find this deal or this price anywhere else.

    Get a one-year subscription to Norton 360 Standard 2-Device with LifeLock Identity Advisor for just $24.99 (reg. $109) until October 15 at 11:59 p.m. Pacific. No coupon needed.

    Prices subject to change.

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  • This Cloud Storage Subscription Is Only $119.97 | Entrepreneur

    This Cloud Storage Subscription Is Only $119.97 | Entrepreneur

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    Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    There’s no easy way to estimate the potential damages a business can incur by losing important pieces of data. And while you can always back up on physical hard drives, they take up physical space and are subject to physical damage. To add another layer of protection and security, it’s essential to have a cloud backup solution. From now through October 15th only, you can get this lifetime subscription for 1TB on Koofr Cloud Storage for only $119.97 (reg. $810).

    Koofr is a cloud storage solution that makes its space available with single-time purchases like this one. So, to avoid a monthly subscription and zero in on a storage solution that can meet your most important needs, check this out. This TB deal can store around a quarter-million 12MP photos, 500 hours of HD video, or as many as 6.5 million document pages like PDFs.

    Koofr also comes with a range of helpful features that can reduce clutter and redundancies. For example, the Koofr Duplicate Finder is a tool that can automatically delete duplicate files so you can make the most of your subscription. Koofr also features advanced file management so that you can easily organize and control where everything goes.

    Never tracking its users, Koofr adds to its usability by allowing you to connect with existing cloud storage solutions — these include Dropbox, Google Drive, and OneDrive. This remote compatibility is great for business travelers. It’s also rated 4.6/5 stars on G2, GetApp, and Capterra.

    Through October 15th only, you can get this lifetime subscription for 1TB on Koofr Cloud Storage for the exclusive price of $119.97 (reg. $810) when you use the code KOOFR through October 15th at 11:59 p.m. PT.

    Prices subject to change.

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  • Protecting Sensitive Data with Virtual Data Rooms: The Future of Data Security | Entrepreneur

    Protecting Sensitive Data with Virtual Data Rooms: The Future of Data Security | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    This story originally appeared on Under30CEO.com

    In an age when information is the most precious currency, data security is critical. Particularly, enterprises, legal offices, and financial institutions handle a lot of private information. Sensitive data must be safeguarded against unauthorized access, leaks, and cyberattacks; this is not just a need but also a moral and legal requirement. Enter virtual data rooms, an innovative technology that is reshaping the future of data protection.

    Understanding virtual data rooms

    Virtual data rooms (VDRs) are secure online repositories where sensitive information may be stored and shared. “A virtual data room’s impact on the due diligence process for M&A negotiations and associated transactions has been profound over the past ten years,” Justin Tinker, Marketing and Business Development Director at Imprima Group told Under30CEO.com. VDRs, as opposed to traditional physical data rooms, have various benefits, the most important of which are data security, ease of access, and effective cooperation. These rooms include sophisticated encryption, multi-factor authentication, and granular access restrictions to ensure that only authorized users may view, download, or alter the documents kept therein.

    The rise of virtual data room providers

    As the need for safe data exchange and archiving increased, so did the number of data room providers, such as Firmex data rooms. Due to the abundance of alternatives on the market today, it is crucial that organizations select the finest data room provider for their unique requirements. Businesses sometimes have difficulty when deciding which supplier would give them the best return on their investment due to the abundance of services and diverse price plans.

    Data room comparison: finding the right fit

    The in-depth data room comparison is a crucial first step in assuring data security. Businesses need to evaluate the features supplied by the best data room providers, such as encryption standards, user permissions, and audit trail capabilities. The effectiveness and usefulness of the virtual data room may be greatly impacted by taking into account additional elements such as user experience, customer support, and integration possibilities.

    Benefits of virtual data room services

    Services for virtual data rooms are the go-to option for enterprises handling sensitive information since they provide a wide range of advantages. Businesses may expedite their operations while maintaining data integrity with the help of improved security measures and intuitive interfaces. Additionally, these services offer effective team collaboration regardless of geographic location, resulting in higher productivity and quicker decision-making procedures.

    Related: You’re the Reason Your Sales Reps Quit. Here’s What to Do About It.

    The role of virtual data room software

    The use of data room software has fundamentally changed how firms manage sensitive data. Online data room software offers cutting-edge capabilities, including document watermarking, dynamic watermarking, and secure messaging, offering an all-inclusive data security solution. A further degree of control is added, ensuring that sensitive data is kept secure by having the option to monitor user activity, limit access based on responsibilities, and establish document expiration dates.

    The evolution of electronic data rooms

    Nothing short of a revolution has occurred in the development of electronic data rooms. Electronic data rooms have advanced significantly over the years, moving from simple file storage options to sophisticated systems with secure communication channels and real-time reporting. This development is evidence of how many more firms are demanding reliable data security safeguards and effective communication platforms.

    From Digital Storage to Collaboration Hubs:

    EDRs were largely used as secure digital storage areas in the beginning. They made it possible for organizations to switch from clumsy physical papers to digital ones, which decreased the need for paper and streamlined document retrieval procedures. EDRs, on the other hand, developed into vibrant collaborative centers as firms embraced remote working more and more. Teams from all over the world can now work together effortlessly on projects, bids, and important business papers thanks to the integration of real-time editing, collaborative annotation, and secure messaging tools.

    Related: If You Cancel a Meeting With the Boss At This Company, Something Odd Happens

    To put it simply, the development of the electronic data room signifies a paradigm shift in how organizations handle information management, collaboration, and data protection. EDRs have developed into vital tools for companies looking to remain ahead in the digital era, ranging from complex collaboration platforms backed by AI to digital storage solutions. In the future, organizations will be able to manage the complexity of data management and collaboration with unprecedented simplicity and efficiency thanks to the trajectory of EDRs, which is primed for even greater innovation as technology advances.

    Conclusion: securing the future

    The value of data security cannot be underestimated in a world where cyber threats are ever-evolving. To successfully preserve their sensitive information, businesses need to invest in the best data rooms and virtual data room providers. Businesses can securely traverse the digital environment knowing that their sensitive data is guarded from prying eyes by utilizing data room services and harnessing the power of modern encryption and access restrictions. Virtual data rooms will, without a doubt, play a crucial part in determining the future of data protection as technology develops, enabling a safe and secure environment for organizations to prosper.

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    Kimberly Zhang

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  • 10 Expert Principles For Designing Better CSAT Surveys | Entrepreneur

    10 Expert Principles For Designing Better CSAT Surveys | Entrepreneur

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    As a customer service consultant and customer service transformation expert, I’ve felt like cringing a few times (or more than a few!) when my client companies send out customer satisfaction (CSAT) surveys that are less accurate and customer-friendly than I’d want them to be.

    This is risky for any business, so I work with them immediately to make the needed improvements.

    Sending out poorly designed surveys can try the nerves of even your most loyal customers, mislead you with spurious results and waste the time of everyone involved — those who send it out and those who receive it. When designed and deployed correctly, however, surveys can reveal essential insights into how customers view their experience with your company and allow customers to vent!I encourage you to spend a few minutes with me learning the do’s and don’ts of designing and deploying customer surveys.

    Related: How to Measure Your Customers’ Happiness Score (and Why That Matters)

    1. Every survey question should be clearly worded and easy to answer

    It shouldn’t require your customer to do math or think too much about the inner workings of your company. Avoid anything like, “Compare this interaction with interactions you’ve had at similar departments at other fintech companies in our broadly competitive cohort.” Also, don’t ask questions you don’t care about and already know you’re not going to act on. (This seems obvious, but it happens all the time.)

    2. Don’t ask your customers to grade you on a scale of 1–10

    When you request their opinions on a scale of 1-10 (or 0-10), you’re confounding your customers at best. Why? You’re essentially asking your customers to determine the difference between a “six” and an “eight” or a similar nuanced gradation when choosing how to rank you. Provide your customer with no more than approximately five choices. (Why do I say approximately five? Well, I’d go with five, but I confess that there is an argument to be made for making it four or six: If you choose an even number like this, you take away an easy midpoint response, thus perhaps getting more reasoned answers.)

    Related: 4 Ways to Use Customer Feedback for Business Innovation

    3. The order in which you ask your questions matters

    The order matters because a prior question brings up images in a customer’s mind that will influence their answer to the next one. So, be sure to ask for your customer’s overall impression first. You don’t want to influence how a customer answers this central question by asking more nitpicky questions before you get to the most important, broad one.

    Asking several individual questions before asking for an overall rating will tend to color that overall rating, perhaps quite significantly. For example, if the question the customer encounters just before the big one asks about the cleanliness of your restrooms, which was just so-so, this will likely reduce your overall rating since you’ve left their mind in the toilets.

    Conversely, if they’ve just been asked about the availability of parking and parking was abundant, this is likely to artificially increase your overall rating since they are thinking about something positive (how easy it was to park).

    4. Include at least one open-ended question

    Doing this is valuable both to harvest customer insights and to let customers know you value and are curious about their thoughts and insights. For example, “Please share any thoughts you may have; we promise to read all of these!”

    The CEO of a major corporation told me that he transformed his entire level of customer service success by reading every one of these so-called “verbatims.” In these, he found a “staggering” level of nuance about his current operations and even some promising suggestions for innovations for the future.

    Related: You Need Consumer Insights To Ensure The Success Of Your Business. Here Are Five Ways To Find Them.

    5. Word choice matters

    I’m a fan of emotive rating options on surveys, such as “fantastic!” (for your top score), “meh” (for somewhere in the middle) and even “Are you sure you can handle the truth?!” (for your lowest). Only consider this approach if it conforms with your brand style! It wouldn’t be appropriate for a traditional jeweler or a business in a life-and-death industry like healthcare or mortuary services.

    6. Pay attention to the number of top ratings (5 on a scale of 5) that you receive

    While it’s nice to know how, on average, customers perceive you, It’s arguably more important to know the number of customers who give you a top (5 on a scale of 5) rating. This may be more important than your average score because the number of people who rate you as tops are the best representation of the number of truly loyal customers you have — or, at least, the number of customers well on their way to true loyalty. Of course, most important here is the trend: are you getting more loyalists than in the past, or is customer enthusiasm flagging?

    Related: Yes, the Rich Are Different — Here Are 5 Customer Service Secrets I Learned While Working With Wealthy Clients

    7. Don’t ask nosy questions

    Nosy questions include questions on income, sex or how old they are. First, you can never assume respondents will trust your privacy practices. Second, unless you’re a casino operator, cannabis dispenser or operate another type of business limited by law to serving adults, you don’t have a reason to ask for a complete birthdate. If you are trying to set yourself up to send out birthday cards or offers later, please at least stop asking for the year of birth. A complete birthdate is probably none of your business and makes identity theft all too easy in the event of a breach.

    8. Skim through your surveys right away, looking for any complaints or ultra-low scores

    Then respond personally and immediately to these upset customers. Don’t make them wait without a response, stewing in their own frustration, until such time as you’ve batched all your surveys for review.

    9. Put thought and attention into any preamble that accompanies your survey

    Your introductory note or cover letter, just like the survey itself, should be friendly, gracious and brand-appropriate. This way, whether or not the recipient chooses to respond, they’ll be left with a positive impression.

    10. Please don’t hound your customers if they don’t respond to your survey request(s)

    I would make one follow-up reminder the limit — or even zero. Once you’ve surveyed a particular customer, suppress future surveys of that same customer for at least 30 days.

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    Micah Solomon

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  • Invest in This IT Education Bundle While it’s Only $50 | Entrepreneur

    Invest in This IT Education Bundle While it’s Only $50 | Entrepreneur

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    Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    Cybercrime Magazine reports that cybercrime may cost the world $10.5 trillion annually by 2025. The threat of cybercrime may seem abstract, but the impact it could have on a vulnerable business is much more real. However, there are simple steps one can perform to begin bolstering a company against cyber criminals, and it all starts with education.

    If you want to learn the fundamental tools of a cybersecurity professional and build your own IT team in-house, then start training with the Complete 2023 CompTIA Course Super Bundle by Iducate. This IT and cybersecurity primer has 239 hours of instruction, and you can get it for only $49.97 until October 15. No coupon necessary.

    Learn how to protect your business against cybercrime.

    This bundle gives you unlimited access to 13 courses covering a broad range of IT and cybersecurity basics. Study the basics of network security, cloud computing, penetration testing, and even the core fundamentals of the IT industry.

    https://www.youtube.com/watch?v=Ebxge_ldzGM

    For businesses looking to formally train their own IT team, this bundle could prove especially useful, as it also works as test prep for CompTIA certification exams. If you want any of your employees formally certified to work in cybersecurity, make sure they study the Core 1 and Core 2 courses before signing up for the exams through the CompTIA website.

    Train your team on IT fundamentals.

    Invest in the security of your business by training your team on cybersecurity core tools and principles.

    Until October 15 at 11:59 p.m. PT, get the Complete 2023 CompTIA Course Super Bundle by Iducate for just $49.97. That’s the best price online, too.

    Prices subject to change.

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  • Get Up to Date on CISSP Security and Risk Management | Entrepreneur

    Get Up to Date on CISSP Security and Risk Management | Entrepreneur

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    Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    Small businesses are just as at risk of cybercrime as big ones are, and it’s imperative for entrepreneurs to take note. Protecting your business is absolutely crucial, but you don’t need to hire a full-scale IT and cybersecurity team to do it. You can gain some of the skills needed yourself in this CISSP security and risk management training bundle.

    This eight-part bundle is updated for 2023 and led by Intellezy Learning (4.4/5-star instructor rating). Intellezy is a corporate partner that offers change management consulting, learning and development services, and more. Their library is recognized by leading influencers like eLearning Journal and The Craig Weiss Group due to its dynamic, task-focused nature and track record of success.

    This bundle takes aim at eight topics: security and risk management, asset security, security engineering, communication and network security, identity and access management, security assessment and testing, security operations, and security in the software development lifecycle. Through this comprehensive overview, you’ll develop security skills for all aspects of your enterprise, learning what it takes to protect your organization’s data as well as its users.

    CISSP is the gold standard for security certifications and this comprehensive track will help you get accredited through a vigorous training program. By the end of these courses, you’ll be ready to sit the CISSP exam and pass it on your first attempt.

    Cybersecurity is of foundational importance to any small business these days. Don’t let it fall by the wayside. Right now, you can get this CISSP security & risk management training bundle for just $39.99 (reg. $424) for a limited time.

    Prices are subject to change.

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  • Get a Cybersecurity and IT Bootcamp For $39.97 | Entrepreneur

    Get a Cybersecurity and IT Bootcamp For $39.97 | Entrepreneur

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    Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    Entrepreneurs who are looking to grow businesses always have to look at cybersecurity. On one hand, if you want to build a business in any industry, you need a plan for protecting its digital assets. On the other hand, if you want to get in on the ever-growing need for cybersecurity services, then educating yourself could be the way to go. Now through September 30, you can get the Complete 2023 Cybersecurity Developer & IT Skills Bundle on sale for just $39.97 (reg. $754).

    This advanced cybersecurity bootcamp features over 400 hours of courses on IT essentials, programming languages, cloud security, and so much more. Let’s take a look at some of the more popular and valued courses available here.

    In Python for Security, users can take advantage of reviewing 15 lectures with five hours of content whenever they need it for the rest of their lives. The course is designed for users who want to learn the basics of Python — the most popular programming language in the world — for security testing. It shows users how to handle security challenges in Python code, how to spot vulnerabilities, and more.

    The course Mobile Security is rated an average of 4.5/5 stars by verified purchasers. It features eight lectures on a variety of focuses including defining components of a mobile application, security controls of mobile OS, and more. This course and others are taught by instructors from Iducate (formerly iCollege), which has been teaching hundreds of thousands of students IT online since 2012.

    Advance in the IT field and get this cybersecurity developer & IT skills bundle on sale for just $39.97 (reg. $754) until September 30 at 11:59 p.m. Pacific.

    Prices subject to change.

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  • Free Webinar: Guarding Your Digital Fort – Cybersecurity for Entrepreneurs | Entrepreneur

    Free Webinar: Guarding Your Digital Fort – Cybersecurity for Entrepreneurs | Entrepreneur

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    In today’s digital age, safeguarding your business’s online presence is as crucial as protecting its physical assets. With the surge in cyber threats, even small businesses and solo entrepreneurs are at risk.

    But what if you don’t have an IT team at your disposal? No problem. Moderated by Entrepreneur’s Terry Rice, he’ll be joined by Dell experts Cory Freeman, Product Marketing Manager, and Amy Price, Product Marketing Team Lead. This webinar will shed light on straightforward, non-technical measures that entrepreneurs can adopt to fortify their digital domains.

    Register Now

    Key Takeaways:

    • Understanding Cyber Threats: Grasp the primary threats that target entrepreneurs, so you’re aware of what you’re up against.
    • Non-Techy Solutions: Discover easy-to-implement, non-technical strategies that can vastly improve your cybersecurity stance.
    • Protecting Your Reputation: Learn why a cyber-incident can be detrimental to your online reputation and steps to prevent it.
    • Contingency Planning: Delve into creating a simple action plan for when things go awry, ensuring business continuity and resilience.

    Register Now

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    Entrepreneur Staff

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  • How Smart Technologies Are Revolutionizing Supply Chain Management | Entrepreneur

    How Smart Technologies Are Revolutionizing Supply Chain Management | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Supply chain management plays a pivotal role in the success of any enterprise. Entrepreneurs and business owners are constantly seeking innovative ways to optimize their supply chains, reduce operational costs and enhance overall efficiency.

    This is where the Internet of Things (IoT) and smart technologies step in to revolutionize the field of supply chain management.

    Related: Supply Chain Management: The Game-Changing Innovations That Are Shaping the Industry

    The role of IoT in supply chain management

    IoT refers to the interconnected network of physical devices, vehicles, buildings and other objects embedded with sensors, software and network connectivity that enables them to collect and exchange data. When integrated into supply chain operations, IoT can bring about a transformational shift in the way businesses manage their logistics and distribution processes.

    1. Real-time tracking and visibility:

    In the context of supply chain management, real-time tracking and visibility are game-changers. IoT devices, such as GPS sensors and RFID tags, provide continuous data streams that allow entrepreneurs to monitor their goods at every stage of the supply chain journey. This means they can pinpoint the exact location of products, monitor their condition and track their movement from manufacturer to distributor to retailer.

    The benefits are twofold. First, this level of visibility significantly reduces the risk of theft and losses since any anomalies or deviations from the planned route can trigger immediate alerts. Second, it offers valuable insights into the overall efficiency of the supply chain. By analyzing data on delivery times, transportation routes and storage conditions, entrepreneurs can identify areas for improvement, optimize routes and ensure that goods reach their destination faster and in better condition.

    2. Inventory management:

    IoT sensors are capable of automating inventory management with unprecedented accuracy and efficiency. These sensors can monitor inventory levels in real time and send automatic alerts when stock is running low or when products are approaching their expiration date.

    This proactive approach to inventory management has numerous advantages. It prevents stockouts, ensuring that businesses never run out of essential supplies, which can be especially critical for just-in-time manufacturing processes. It also helps in reducing overstock situations, which can tie up capital and storage space. Ultimately, this level of control not only optimizes storage space but also improves cash flow management by reducing excess inventory costs.

    3. Predictive maintenance:

    Within the IoT ecosystem, smart technologies can predict when machinery and equipment are likely to fail. IoT sensors on machines can continuously monitor their performance, collecting data on factors such as temperature, vibration and energy consumption. By analyzing this data, predictive maintenance algorithms can identify patterns that indicate when a machine is deviating from its normal operating conditions, suggesting a potential breakdown.

    This predictive capability is a game-changer for supply chain operations. Instead of relying on scheduled maintenance, which can be costly and lead to unnecessary downtime, businesses can address maintenance needs proactively. This minimizes downtime, reduces repair costs and ensures smooth operations. In essence, it keeps the supply chain running like a well-oiled machine.

    4. Reduced costs:

    IoT-enabled supply chains are inherently more efficient. The real-time data provided by IoT devices allows businesses to identify bottlenecks and inefficiencies quickly. For example, if goods are consistently delayed at a particular warehouse or if delivery routes are suboptimal, these issues can be promptly addressed.

    By optimizing processes and streamlining operations, businesses can significantly reduce costs in various aspects of the supply chain, including transportation, warehousing and labor. For instance, they can minimize fuel consumption by optimizing delivery routes, reduce warehousing costs by better managing inventory levels and enhance labor productivity by automating routine tasks. This cost reduction not only improves profitability but also enables businesses to remain competitive in a rapidly changing market.

    Related: IoT: Introduction And Disruption Of Supply Chain Management

    The power of data analytics

    IoT generates an immense amount of data, but its true potential is unlocked through data analytics. Entrepreneurs can harness this data to gain valuable insights into consumer behavior, demand patterns and supply chain performance. By leveraging advanced analytics tools and machine learning algorithms, businesses can make data-driven decisions that enhance their competitiveness.

    Smart technologies beyond IoT

    In addition to IoT, several other smart technologies are making waves in supply chain management:

    1. Blockchain:

    Blockchain technology is revolutionizing supply chain management by offering secure and transparent tracking of products and transactions throughout the entire supply chain journey. Here’s how it works:

    • Secure and immutable records: Every transaction or movement of products is recorded in a secure and immutable blockchain ledger. This means that once data is entered, it cannot be altered or tampered with. This inherent security ensures the authenticity of records, reducing the risk of fraudulent or deceptive practices.

    • End-to-end transparency: Blockchain provides an unbroken, transparent chain of custody for products. Entrepreneurs can trace the origin of each product, monitor its movement from manufacturer to distributor to retailer and even verify its authenticity. This level of transparency not only reduces the risk of counterfeit goods but also enhances trust among consumers.

    • Smart contracts: Blockchain allows for the implementation of smart contracts, which are self-executing agreements with predefined rules. These contracts can automate various supply chain processes, such as payments, quality inspections and compliance checks. This automation reduces administrative overhead and ensures that contractual obligations are met promptly.

    2. Artificial Intelligence (AI):

    AI-driven algorithms are a powerful tool for optimizing supply chain processes. Here’s how AI can transform supply chain management:

    • Demand prediction: AI algorithms can analyze historical data, market trends and various external factors to predict demand accurately. This enables businesses to adjust their production and inventory levels accordingly, reducing the risk of overstocking or stockouts.

    • Process automation: AI can automate routine and repetitive tasks, such as data entry, order processing and inventory management. This not only reduces labor costs but also minimizes the potential for human errors, improving overall efficiency.

    • Enhanced decision-making: AI can analyze vast amounts of data in real time to make informed decisions. For instance, it can optimize delivery routes based on real-time traffic data or recommend the most cost-effective suppliers. This data-driven decision-making leads to more efficient supply chain operations.

    • Personalized customer service: AI-powered chatbots and customer service platforms can personalize recommendations and resolve customer issues more efficiently. This enhances the customer experience and fosters brand loyalty.

    3. Robotic Process Automation (RPA):

    Robotic Process Automation involves the use of robots and automation technologies to streamline various aspects of supply chain management. Here’s how RPA is making a significant impact:

    • Warehouse operations: Robots can automate tasks within warehouses, such as picking and packing products. They work with precision and consistency, reducing the potential for errors and increasing order accuracy. This not only speeds up order fulfillment but also reduces labor costs.

    • Repetitive Task Automation: RPA can handle repetitive and rule-based tasks, such as data entry, invoice processing and tracking shipments. By automating these tasks, businesses can free up human resources for more strategic activities.

    • Enhanced efficiency: RPA can operate around the clock, ensuring that supply chain operations continue without interruptions. This enhances overall efficiency and reduces lead times.

    • Cost reduction: By automating routine tasks, RPA reduces labor costs and the potential for errors that can lead to additional expenses. It also optimizes resource utilization, ensuring that operations are cost-effective.

    Related: How AI Can Revolutionize Our Broken Supply Chain

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    Taiwo Sotikare

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  • This Is the Top Budget Priority for Marketers Today | Entrepreneur

    This Is the Top Budget Priority for Marketers Today | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Recession or no recession, marketing budgets are getting smaller. Marketers are being asked to do more with less.

    The upside of this is that it provides clarity to the priorities marketers need to make with the budget they have. Time and money work the same way in that regard. Given an unlimited number of hours in a day, you’d accomplish everything. But that’s not how life (or budgets) work.

    Over several informal conversations with marketing leaders at over 20 companies across a range of industries, we asked what struggles, pain points and wish lists dominated their day and influenced their spending decisions.

    Specifically, we asked what their priorities were when making budget allocation decisions.

    One clear desire rose above the rest — Reporting and Analytics. If they were given free money to spend on anything they liked, increasing their reporting and analytics capabilities regularly came out on top among the wish lists.

    Related: How to Grow Your Business With Marketing Analytics: The Ultimate Guide

    The marketer’s wish list

    Here are the top 10 results, in order of importance, of how these marketing leaders told us they would stack rank their priorities against their budget. This was not a list of pre-set options, but rather what they volunteered themselves that simply laddered up into the categories below.

    Take a look and see if your priorities match:

    1. Reporting / Analytics

    2. Machine Learning / Artificial Intelligence

    3. Stability

    4. Audience Growth

    5. Customer Journey

    6. UI and operational efficiency

    7. Privacy and Trust

    8. Loyalty

    9. Content

    10. Simplify Stack

    Why Reporting / Analytics?

    The first question, of course, is why? What makes Reporting and Analytics so important that it so far outpaces the other items on this potential wishlist?

    For starters — ROI. Marketing departments have to constantly justify every action and every dollar through the results they achieve. Marketers (and those they report to) need to see that their efforts are performing as expected in terms of direct attribution (read: revenue) across all channels — email, mobile, and so on.

    That leads us to autonomy. Marketing teams would prefer to analyze the results of their campaigns themselves directly from the platform they use, rather than rely on a separate IT or tech department to pull data for them.

    Not only is this more efficient from a time/resources perspective (eliminating the back-and-forth request/response/request/loop), but it also makes the insights gained more actionable within the marketing team and the campaigns they manage.

    Automation is another one. Marketing teams are trending smaller as budget is pulled away into building IT and tech-focused groups like marketing automation. So, marketers say they’re spending too much time on data creation and the manual tasks behind that effort, and would prefer platforms with built-in automation wherever possible to help them.

    This includes connecting data and analysis functions directly with the CRM platform they use, as well as proactive predictive customization to automatically implement campaign changes based on pre-set parameters.

    And finally, monitoring is a big part of the data/analysis equation. The ability to monitor incoming data and make rapid changes as needed is a logical place to invest data and analytics dollars. This includes robust A/B testing capabilities with the ability to rapidly and dynamically modify tests on the fly, as well as the ability to monitor the entire customer journey.

    Preferably, this monitoring can take place through a single dashboard that compiles all datasets from across the platform (or integrates data from multiple platforms) to reduce the number of multiple screens or handoffs necessary with most systems today.

    Related: 5 Analytics Tools to Supercharge Your Marketing Strategy

    What to report/analyze?

    The ability to report and analyze data is one thing. Knowing what data to focus on is another.

    Revenue was a common data point the marketers we spoke with wanted to measure. Partnering with a technology company that can track web behavior and tie it back to channel performance is a key data point. What marketing emails, ads and other tactics are driving the most revenue, and why? If something outperformed historical trends, what was the differentiating factor? Could a change in one channel drive a shift in channel share?

    Engagement stats like clickthrough is another important metric to monitor because engagement often leads to revenue. Conversions are important.

    And finally, ensuring that interested customers are being serviced properly through digital channels to avoid involving a human intervention, which can tie up resources and ultimately slow down a conversion. Imagine receiving a push notification with a coupon code but then not being able to redeem that code upon checkout.

    The “human” cost associated with any digital channel snafu can be expensive in the form of customer service representatives ultimately needing to complete the transaction. Keeping the activity online and completing sales in a single session is the mark of a well-functioning marketing campaign that drives both engagement and revenue.

    Ultimately, the number one goal is to avoid sparking a phone call to customer support. A phone operator can only assist one person at a time, while a website can serve thousands.

    On paper, good data reporting and analysis seem obvious. Time and time again, good data and analysis result in improved ROI. But in the reality of the fast-paced marketing world, carving out the time needed to both collect and analyze data can be difficult when doing so remains a manual process.

    That’s why companies should seek out and demand automated reporting and analytics features from their marketing platform providers. Revenue modeling and channel attribution are too important to be left to chance. Working with a platform that can easily automate this kind of performance reporting, and then using AI to detect the small shifts in these results, gives marketers the insights they need to optimize their efforts in real time.

    In other words, the same tools that marketers use to automate marketing outreach should make collecting and extrapolating data just as easy and automatic. This allows marketers to spend more time making the data more actionable for more personalized communications — and ultimately, more meaningful relationships.

    Related: 10 Tools Helping Companies Manage Big Marketing Data

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    Michelena Howl

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  • Connect Unlimited Devices to This VPN for Just $68 | Entrepreneur

    Connect Unlimited Devices to This VPN for Just $68 | Entrepreneur

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    Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    Statista reports that more than 422 million individuals were affected by data breaches in 2022. Business owners, working professionals, or virtually anyone could become a victim. Thankfully, there are a few measures you can take to help prevent these cyberattacks.

    One quick and effective solution is using a virtual private network (VPN). Surfshark is an excellent choice since it has extra features like a built-in ad blocker. Usually $83.99, you can get a three-year subscription for $67.20 when using code VPN20 at checkout.

    Lock down your online activities.

    Your connection isn’t secure no matter where you tune in — home, the office, coffee shops, or when traveling for business. That means unauthorized users might have access to things like your browsing data, location, and other personal information. With Surfshark, your information is guarded by military-grade encryption, making it unreadable to those with malicious intent, the company says.

    Surfshark also has a strict no-logging policy, which means they don’t keep track of anything, not even your search habits. You might even notice more organic search results when browsing as living proof of this practice.

    A feature-rich VPN.

    There are good reasons behind Surfshark’s high rating on the Google Chrome Store; in fact, so many we have to make a list:

    • Connect and protect an unlimited number of devices, like your computer, tablet, and smartphone.
    • Browse distraction-free with a built-in advertisement and pop-up blocker.
    • Enjoy 10 Gbps server speed for fast connection and less buffering.
    • A kill switch automatically disables your internet connection on a system level if the VPN connection drops.
    • MultiHop allows you to use two servers instead of just one for an added layer of protection.

    Whether you want to protect personal information or business data, a VPN could help. Though, there is no single way to prevent all cyberattacks.

    Save 20% on a three-year subscription to Surfshark VPN and get it for just $67.20 when using code VPN20 at checkout.

    Prices subject to change.

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  • Deepfakes Are on the Rise — Will They Change How Businesses Verify Their Users? | Entrepreneur

    Deepfakes Are on the Rise — Will They Change How Businesses Verify Their Users? | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    You know how you can’t do anything these days without proving who you are? Whether opening a bank account or just hopping onto a car-sharing service. With online identity verification becoming more integrated into daily life, fraudsters have become more interested in outsmarting the system.

    Criminals are investing more money and effort to overcome security solutions. Their ultimate weapon is deepfakes — impersonating real people using artificial intelligence (AI) techniques. Now, the multi-million question is: Can organizations effectively employ AI to combat fraudsters with their tools?

    According to a Regula identity verification report, a whopping one-third of global businesses have already fallen victim to deepfake fraud, with fraudulent activities involving deepfake voice and video posing significant threats to the Banking sector.

    For instance, fraudsters can easily pretend to be you to get access to your bank account. Stateside, almost half of the companies surveyed confessed to being targeted with the voice deepfakes last year, beating the global average of 29%. It’s like a blockbuster heist but in the digital realm.

    And as AI technology for creating deepfakes becomes more accessible, the risk of businesses being affected only increases. That poses a question: Should the identity verification process be adjusted?

    Related: Deepfake Scams Are Becoming So Sophisticated, They Could Start Impersonating Your Boss And Coworkers

    Endless race

    Luckily, we’re not at the “Terminator” stage yet. Right now, most deepfakes are still detectable — either by eagle-eyed humans or AI technologies that have already been integrated into ID verification solutions for quite some time. But don’t let your guard down. Deepfake threats are evolving quickly — we are already on the edge of witnessing persuasive samples that can scarcely arouse any suspicion, even upon deliberate scrutiny.

    The good news is that the AI, the superhero we’ve enlisted to fight against good old “handmade” identity fraud, is now being trained to spot fake stuff created by its fellow AI buddies. How does it manage this magic? First of all, AI models don’t work in a vacuum; human-fed data and clever algorithms shape them. Researchers can develop AI-powered tools to remove the bad guys of synthetic fraud and deepfakes.

    The core idea of this protective technology is to be on the lookout for anything fishy or inconsistent while doing those ID liveness checks and “selfie” sessions (where you snap a live pic or video with your ID). An AI-powered identity verification solution becomes the digital Sherlock Holmes. It can detect both changes that occur over time, like shifts in lighting or movement, and sneaky changes within the image itself – like tricky copy-pasting or image stitching.

    Fortunately, AI-generated fraud still has some blind spots, and organizations should leverage those weak points. Deepfakes, for instance, often fail to capture shadows correctly and have odd backgrounds. Fake documents typically lack optically variable security elements and would fail to project-specific images at certain angles.

    Another key challenge criminals face is that many AI models are primarily trained using static face images, mainly because those are more readily available online. These models struggle to deliver realism in liveness “3D” video sessions, where individuals must turn their heads.

    One more vulnerability organizations can use is the difficulty in manipulating documents for authentication compared to attempting to use a fake face (or to “swap a face”) during a liveness session. This is because criminals typically have access only to one-dimensional ID scans. Moreover, modern IDs often incorporate dynamic security features that are visible only when the documents are in motion. The industry is constantly innovating in this area, making it nearly impossible to create convincing fake documents that can pass a capture session with liveness validation, where the documents must be rotated at different angles. Hence, requiring physical IDs for a liveness check can significantly boost an organization’s security.

    While the AI training for ID verification solutions keeps evolving, it’s essentially a constant cat-and-mouse game with fraudsters, and the results are often unpredictable. It is even more intriguing that criminals are also training AI to outsmart enhanced AI detection, creating a continuous cycle of detection and evasion.

    Take age verification, for example. Fraudsters can employ masks and filters that make people appear older during a liveness test. In response to such tactics, researchers are pushed to identify fresh cues or signs of manipulated media and train their systems to spot them. It’s a back-and-forth battle that keeps going, with each side trying to outsmart the other.

    Related: The Deepfake Threat is Real. Here Are 3 Ways to Protect Your Business

    Maximum level of security

    In light of all we’ve explored thus far, the question looms: What steps should we take?

    First, to achieve the highest level of security in ID verification, toss out the old playbook and embrace a liveness-centric approach for identity checks. What’s the essence of it?

    While most AI-generated forgeries still lack the naturalness needed for convincing liveness sessions, organizations seeking maximum security should work exclusively with physical objects — no scans, no photos — just real documents and real people.

    In the ID verification process, the solution must validate both the liveness and authenticity of the document and the individual presenting it.

    This should also be supported by an AI verification model trained to detect even the most subtle video or image manipulations, which might be invisible to the human eye. It can also help detect other parameters that could flag abnormal user behavior. This involves checking the device used to access a service, its location, interaction history, image stability and other factors that can help verify the authenticity of the identity in question. It’s like piecing together a puzzle to determine if everything adds up.

    And one final tip – requesting that customers use their mobile phones during liveness sessions instead of a computer’s webcam would be helpful. This is because it is generally much more difficult for fraudsters to swap images or videos when using a mobile phone’s camera.

    To wrap it up, AI is the ultimate sidekick for the good guys, ensuring the bad guys can’t sneak past those defenses. Still, AI models need guidance from us humans to stay on the right track. But when together, we are superb at spotting fraud.

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    Ihar Kliashchou

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  • 5 Things Successful Businesses Do to Fight Cybercrime | Entrepreneur

    5 Things Successful Businesses Do to Fight Cybercrime | Entrepreneur

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    In this digital age, cyberattacks aim to exploit a business’s every vulnerability—namely it’s people, devices, and systems. With attacks potentially coming from every direction, what is a business leader supposed to do? Where do you start?

    If you’re ready to stop worrying and start preparing, then you won’t want to miss this free webinar, 5 Things Successful Businesses Do to Fight Cybercrime, sponsored by Comcast Business and presented by Entrepreneur.

    Join us for an illuminating conversation during which we’ll break down the essential strategies to help safeguard your business against cybercrime. With our panel of cybersecurity experts, we’ll deliver actionable insights that can help you understand the risks of cyberattacks and develop a cybersecurity strategy.

    The conversation will be led by business consultant and moderator Terry Rice. He will be joined by Shena Seneca Tharnish, VP of Secure Networking & Cybersecurity Solutions at Comcast Business, and Mani Sundaram, EVP and GM of Akamai’s Security Technology Group.

    Attendees of this webinar will gain a deeper understanding of the following takeaways:

    • Awareness of different types of threats: Gain an understanding of the cyber threats that are out there, from ransomware to phishing scams. Be in the know to stay a step ahead.
    • Educating leaders and employees: Learn how to foster a culture of cybersecurity awareness within your organization. Get your team equipped and aligned to fight off cyber threats.
    • Have a plan in place: Get a framework for developing a cybersecurity plan that covers proactive and reactive measures. A plan isn’t a luxury; it’s a necessity.
    • Invest in the right technology: Discover the types of cybersecurity technology that new and growing businesses should consider. Think of technology as in investment in an effort to protect your business assets.
    • Make cybersecurity part of your business planning: Understand how to integrate cybersecurity measures into your business model and planning phases. Make security a routine aspect, not an afterthought.

    The 5 Things Successful Businesses Do to Fight Cybercrime webinar will take place live on Wednesday, October 25 at 12 p.m. ET | 9 a.m. PT.

    Webinar subject to change or cancellation.

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