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Tag: Data Intelligence

  • OTA Insight Strengthens Leadership Team, Appoints Vivek Bhogaraju as COO to Drive Strategic Growth

    OTA Insight Strengthens Leadership Team, Appoints Vivek Bhogaraju as COO to Drive Strategic Growth

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    Executive leader brings a strong track record of innovation, partnerships, and scaling teams & commercial platforms in travel.

    OTA Insight, the global leader in cloud-based hospitality business intelligence, today announced the appointment of Vivek Bhogaraju as its new Chief Operating Officer.

    With more than two decades of experience in the travel & technology industry, Vivek has a proven track record of delivering operational excellence and driving business growth. Most recently, he served as General Manager of Revenue Performance Solutions at Expedia Group, where he was responsible for the strategy & execution of Expedia Group’s revenue management offerings for the hotel and short-term rental line of businesses.

    As OTA Insight’s Chief Operating Officer, Vivek will spearhead strategic planning, internal operations, M&A, partnerships, and help to scale the company’s acquired businesses. Vivek will also work closely with OTA Insight’s leadership team to drive the execution of the company’s strategic vision, and empower the team to continue delivering innovative solutions that help hoteliers and short-term rental providers grow revenue and drive profitability.

    “I am thrilled to join OTA Insight and work alongside such a talented, driven and dedicated team,” said Vivek. “With the travel industry rapidly transforming, and seeking commercial resilience amid market, pricing & demand uncertainties, I believe OTA Insight is uniquely positioned to help hotels & short-term rentals navigate these challenges. I look forward to partnering with the Transparent Intelligence, Kriya RevGEN, Triometric Solutions & OTA Insight teams & contributing to the continued  growth and success of our customers.”

    OTA Insight CEO Sean Fitzpatrick said, “Vivek’s humility as a leader along with his passion for delivering innovative products and world-class customer service make him a perfect fit for our team. His extensive experience in strategy, travel technology and operations make him the ideal candidate to help lead and scale OTA Insight into the future. We’re excited to welcome him and look forward to his contributions in driving growth and delivering value to our customers.”

    This announcement comes shortly after OTA Insight took top honors in the prestigious 2023 Hotel Tech Report Awards for the third consecutive year, reinforcing the company’s unwavering commitment to providing best-in-class data solutions. The company was awarded first place in the following categories:

    • Rate Insight (Best Rate Shopping & Market Intelligence)
    • Parity Insight (Best Hotel Rate Parity)
    • Revenue Insight (Best Business Intelligence)

    About OTA Insight
    OTA Insight empowers hoteliers to deliver smarter revenue, distribution and marketing outcomes through its market-leading commercial platform. OTA Insight’s international experts support more than 60,000 properties in 185 countries. Winner of Best Rate Shopping & Market Intelligence Solution, Parity Management Software and Business Intelligence categories in the 2021, 2022 and 2023 HotelTechAwards, OTA Insight is recognized as a leader in hospitality business intelligence.

    Source: OTA Insight

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  • OTA Insight Launches the Overview Homepage; an Industry-First Commercial Hub for Hoteliers to Plan, Monitor and Execute on Key Decisions

    OTA Insight Launches the Overview Homepage; an Industry-First Commercial Hub for Hoteliers to Plan, Monitor and Execute on Key Decisions

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    Press Release


    May 19, 2022

    OTA Insight, the global leader in cloud-based hospitality business intelligence, announced today the launch of the Overview, the only solution on the hotel market that consolidates and tracks key commercial metrics in one singular view. The Overview delivers an actionable snapshot of overall performance, including: distribution health per channel, price competitiveness, events and holidays, market demand, OTB data vs. market, pick-up, ADR, and revenue. Additionally, the Overview provides a customisable alert feed of relevant metrics for commercial teams to drive team efficiency and performance.

    Hotel commercial teams have all felt the impact of the pandemic first-hand. Rising costs, fewer workers and increased competition have pushed the industry to adopt new technologies that help drive commercial growth. In shifting market conditions, accurate data is needed to face the challenges of tomorrow. However, analysing hotel performance can be time-consuming, leaving little time for strategic initiatives and decision-making. 

    It has also become clear that revenue management, marketing, sales and distribution teams can no longer work independently of each other. The pandemic has broken down silos that previously separated business units. With staff required to do more with less, all commercial teams must pull in the same direction and collaborate across shared data points to inform strategy. Now with the Overview, hoteliers can quickly and easily react, adjust and regain forward momentum in today’s fast-paced market landscape.

    The Overview gives you all the data needed in one single platform and helps save time with:

    • Commercial metrics at a glance – dynamic platform tracks key insights into revenue, distribution and market performance.
    • Alert feed – keeps teams on top of important changes, enabling them to spot and act on opportunities more efficiently and effectively.
    • Personalised settings – flexible settings, with customised alerts.
    • Collaborate with ease – improve operational efficiency by sharing insights across teams. The Overview provides snapshots of performance to make it easy to align teams with key data points.
    • Organise your work – dynamic lists help track important days and add notes for reminders.

    “We’ve heard loud and clear from our hotel partners that they no longer have the time and resources to stay on top of their commercial strategy. That’s why we created the Overview, featuring a unique set of features specifically designed to streamline a hotel’s commercial function,” said Nadine Böttcher, Head of Innovation at OTA Insight. “I’m thrilled to bring the Overview to market. As demand rebounds and competition increases, a data-driven commercial strategy is the key pillar to healthy and profitable growth, and we believe the Overview is a key part of this mix.”

    The Overview is included free for Rate Insight subscriptions and most combinations of product subscriptions. The Overview ties key insights of each product together, consolidating all information in a dynamic platform to guide users to quickly take appropriate action when and where it is needed.

    “The Overview is a quick and easy way to start my day with a snapshot of the most important items. I am able to set key dates and action alert items right away. It also brings together the metrics I need into one place, so I no longer spend so much time moving back and forth between systems,” said Jonathan Cachan, Director of Strategic Development at Astotel. “The Overview brings so much more efficiency into all the roles within hotels; whether you are in revenue, sales, marketing, operations or even in a position where you just need a bird’s eye view of business.” 

    To learn more about the Overview, visit: https://otai.co/3FLYV8A

    Media Contact, Adam Swart. Email: adam@otainsight.com

    Source: OTA Insight

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