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Tag: Daily Variety

  • The Real ‘Heated Rivalry’: The Competitive State of Streaming Originals

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    Now that the full-year numbers are in, the state of the U.S. market for streaming original TV shows and movies in 2025 can be truly understood.

    And as Luminate explores in depth in its newly released “Film & TV Year-End Report,” the previous 12 months saw no shortage of surprising trends that emerged. Here’s five of the biggest surprises discussed in the latest episode of the Variety podcast “Strictly Business,” featuring a conversation with the report’s lead author, Luminate analyst Tyler Aquilina.

    The total volume of original content consumption on the leading streaming platforms in the U.S. spiked over 2024. After plateauing for several consecutive years between 21 and 22 billion hours watched, 2025 saw a sizable 18% year-over-year jump—21% by series alone. “What was really notable about 2025 was that there were just more massive streaming hits across more platforms than we’ve seen in the past,” said Aquilina, citing examples including HBO Max’s “The Pitt” and Paramount Plus’ “Landman.”

    The most-watched series of the year for the first time was neither on Netflix nor scripted. That honor goes to “Love Island USA,” which towered over the competition at approximately 18 billion minutes watched. It’s all the more impressive considering Peacock has a far smaller distribution footprint than Netflix.

    Not on the list: the buzzworthy “Heated Rivalry,” which as an acquisition, isn’t technically an original series and didn’t gather significant ratings steam for HBO Max until this year. “The numbers on ‘Heated Rivalry,’ they are good for the type of show that it is, but that was just nowhere close to top 10 levels in terms of the engagement that it’s generating,” said Aquilina.

    Production volume of unscripted content plunged across nearly all subgenres, from true crime to cooking shows. Across linear and streaming combined, there was a massive 31% decline in the number of unscripted programs ordered. The only subgenre that managed to slightly increase volume in 2025 were sports-themed docuseries.

    While Netflix is still dominant, its streaming rivals made significant strides in 2025 to close the gap. What may be most remarkable about the original-content-viewing spike is that it wasn’t driven by Netflix. After seeing its market share hold at 63% in 2023 and 2024, Netflix dropped to 59% in 2025 as rivals like Prime Video, Apple TV and HBO Max inched forward. The leading streaming service had less entries in the top 10 and 20 hits of the year than before.

    Original streaming movies improved relative to theatrically released movies in the SVOD window. While in previous years, the top 10 list of the most watched movies of the year boasted nine theatricals, in 2025, four different Netflix original films managed to hold their own among the top ranked titles.

    (Pictured: “The Pitt”)

    “Strictly Business” is Variety’s weekly podcast featuring conversations with industry leaders about the business of media and entertainment. (Please click here to subscribe to our free newsletter.) New episodes debut every Wednesday and can be downloaded at Apple Podcasts, Amazon Music, Spotify, Google Play, SoundCloud and more.

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    Cynthia Littleton

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  • LISTEN: Revisiting Martin Scorsese’s ‘Casino’ With Owen Gleiberman; Turmoil on ‘Tulsa King’

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    On today’s episode of the “Daily Variety” podcast, we’ll hear from Variety‘s Owen Gleiberman about his rediscovery of an under-appreciated Martin Scorsese classic, 1995’s “Casino.” And Joe Otterson unpacks his reporting on the turmoil behind the scenes on Sylvester Stallone’s “Tulsa King” series as the Taylor Sheridan drama shoots Season 4 in Atlanta.

    More to come

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    (Pictured: Sharon Stone in “Casino”)

    Listen to Daily Variety on iHeartPodcastsApple Podcasts, Variety’s YouTube Podcast channel, Amazon MusicSpotify and other podcast platforms.

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    Cynthia Littleton

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  • LISTEN: ‘The Conjuring: Last Rites’ Slays at Box Office; Giancarlo Esposito, Shawn Hatosy Talk Biz at Creative Arts Emmy Awards

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    The Conjuring: Last Rites” busted past all expectations in its debut weekend to make it lucky No. 7 of a streak of successful openings at the box office for distributor Warner Bros. Pictures.

    On today’s episode of “Daily Variety” podcast, Rebecca Rubin, Variety’s box office chief, breaks down the strong showing for film No. 9 in the “Conjuring” horror franchises. With a total haul of more than $83 million, the film delivered about $20 million more at the domestic box office than was forecast. It also performed surprisingly well for a horror title on Imax screens.

    “This is the seventh consecutive movie for Warner Bros. to open above $40 million,” Rubin says. “They are the first studio in history to ever achieve that consistent streak. And it’s also notable because they had a pretty rocky start to the year as well as end to 2024.” After misses with “Mickey 17” and “Alto Knights,” the studio has rebounded with “A Minecraft Movie,” “Sinners,” “Final Destination Bloodlines,” “Superman” and “Weapons.”

    Warner Bros. Pictures chiefs Pamela Abdy and Michael De Luca deserve credit for putting “an emphasis on filmmaker driven, original fare — what’s been considered the riskiest kind of movie to put out,” Rubin says. “And with a movie like ‘Sinners’ or ‘Weapons,’ those were both original horror films that turned into huge sleeper hits. What they’ve done successfully is lean into directors who have really strong visions, and hoping that that’s going to be the driving factor in the marketing and getting people to come to see these movies.”

    Also in the episode, Variety‘s Michael Schneider and Jazz Tangcay weigh in from backstage at the Creative Arts Emmy Awards. The two discuss the trends and read the tea leaves from the early wave of winners leading in to the Sept. 14 main event, which airs this year on CBS. Schneider, who is television editor, noted that the first wave of winners indicates a narrowing race among “Severance” and “The Pitt” on the drama side and “Hacks” and “The Studio.”

    “This year, it really is all about ‘The Studio’ versus ‘Hacks.’ And then, of course, ‘Severance’ versus ‘The Pitt.’ And in the guest actor categories in both drama and comedy, it was split 50-50. ‘Severance’ one one. Then ‘The Pitt’ won one. ‘Studio’ won one. And then ‘Hacks won one. So going into the big ceremony next week, it is a race between those shows,” he said.

    Tangcay, who is senior artisans editor, pointed to a poignant moment when Jessica Lee Gagné became the first woman to win an Emmy for cinematography in a one-hour program, for her work on “Severance.” Gagné also directed

    “It’s crazy to think that no woman has ever won in that category until last night,” Tangcay says. “That was a beautiful moment. We spoke with her backstage and she was like, ‘This was a dream that I’ve wanted for a long time.’ “

    Backstage at the Creative Arts, Shawn Hatosy, who won guest actor in a drama series for “The Pitt,” and presenter Giancarlo Esposito both spoke from the heart when asked about issues that the industry faces, from the loss of production in Los Angeles to the decline in moviegoing since the pandemic.

    “I know what a set feels like in Los Angeles. I know what experienced crews, how they work, how they operate, and in many cases, the people that I’m meeting, the carpenters, I’m meeting the transportation captains, I’m meeting the makeup people, the hair people, everything,” Hatosy said. “So even more so this recognition and the fact that this show, is not a very expensive show. It it shoots right here in Los Angeles. And so I think that there’s a chance that maybe some other people that make these decisions will, see the success and find a model like it so that we can employ a lot of people in Los Angeles.”

    Esposito suggested that exhibitors and studios join forces to take radical steps to reinvigorate the public’s passion for going to the multiplexes.

    “Part of the solution is to look at the model in a new way, is to look at how we make film and what we charge for ticket prices in the movie theaters in a new way. We are crying about how streaming has sucked away people going to films and having a social experience together, but we’re not doing anything about it,” Esposito said. “I love that we could stream and sit home and do that. I’m taking nothing away from that. But what about offering just offering a weekend in a movie theater for the big companies who have more than one for free? Or one weekend, all movies are free to reignite people’s passion for film. Get them in the theater. Charge for the popcorn, charge for the soda. But the ticket price is free.”

    (Pictured: “Severance” cinematography winner Jessica Lee Gagné at the Creative Arts Emmy Awards)

    Listen to Daily Variety on iHeartPodcastsApple Podcasts, Variety’s YouTube Podcast channel, Amazon MusicSpotify and other podcast platforms.

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    Cynthia Littleton

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