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  • Dabur India aims to become national player in spices business: Mohit Burman

    Dabur India aims to become national player in spices business: Mohit Burman

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    FMCG major Dabur India aims to double its turnover in the next three years and become a national player in the spices business with the acquisition of Badshah Masala, chairman Mohit Burman said in an interview.

    Pointing out that the spices business in India is fragmented and very regional with each state having its own preferences, Burman says there is a huge opportunity in the space. “We are planning to go national with our products. We have retained the management team to show us the way on how to develop the business and make our products have national acceptance,” Burman, said in the exclusive conversation with Udayan Mukherjee, Global Business Editor, Business Today TV. 

    Burman believes the food and beverages business is looking more exciting at this point over the traditional beauty and personal care business. “During the Covid-19 era, we saw huge growth in the ayurvedic healthcare range. Now, things are back to normal and we are seeing growth in the food business, as people are going back into the market and the general trade has opened up,” he said.

    Commenting on soaring inflation, Burman said input costs had gone up and it would be difficult to pass it on to the consumers due to which margins could take a hit. He highlighted that Dabur India had witnessed volume growth in business.

    On being asked about the rural slowdown, Burman said, in the last six quarters, the urban market had been growing at a faster pace. “We are facing a little bit of a problem there, but we are coming out with smaller pack sizes, more value-added packs, different product ranges, which cater to the rural market. I don’t foresee the problem will last too long. I think there will be a recovery in the next few quarters,” he said.

    Talking about future plans for the Eveready brand, Burman said the first goal was to invest money in the alkaline battery business, grow the distribution network, put some marketing spend behind it and fight Duracell. “After that, we will expand the business to different product categories including lighting, torches, rechargeable torches. After we put all these businesses on the growth phase, then we will look at entering new product categories.”

    Also Read: Dabur forays into premium tea market with Dabur Vedic Tea

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  • Dabur forays into premium tea market with Dabur Vedic Tea

    Dabur forays into premium tea market with Dabur Vedic Tea

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    Dabur India Ltd today announced its entry in premium tea market with the launch of Dabur Vedic Tea. According to the healthcare company, Dabur Vedic Tea is packed with 30+ ayurvedic herbs and will provide health benefits.

    Dabur India Ltd Marketing Head-Health Supplement Prashant Agarwal said that after the successful launch of Dabur Vedic Suraksha Tea in a tea bag format last year, Dabur India is now excited to launch its latest product Dabur Vedic Tea — packaged black tea, for tea lovers across the country. Unlike regular tea, it is a special blend of premium tea leaves from Assam, Nilgiri and Darjeeling, combined with the goodness of more than 30 Ayurvedic herbs. “It will give you a cup of tea that is irresistible in taste, aroma and colour.”

    Dabur Vedic Tea contains Ayurvedic herbs like tulsi, ginger, cardamom etc. These real herbs are distinctly visible with the tea leaves and it does not contain any flavors. This perfect blend re-energizes the body, relieves stress and boosts immunity, Agarwal added.

    Dabur Vedic Tea, launched on India’s homegrown e-commerce marketplace Flipkart, will be available in three packs — 100 gm for Rs 60, 250 gm for Rs 150 and 500 gm for Rs 295.

    Lavesh Dewangan, Brand Manager, Dabur India Ltd said that they have launched the most critical and important ingredient of every Indian’s household kitchen. “We profoundly look at ‘digital smoke signals’ and take direction in areas where we can delight consumers with ‘unmet, unarticulated’ demand and craft our proposition accordingly. It’s a sheer delight to launch this product & I believe the Vedic Tea will be immensely loved by the consumers.”

    Dabur India’s FMCG portfolio includes nine brands such as Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Lal Tail and Dabur Pudin Hara in the healthcare category, Dabur Amla, Vatika and Dabur Red Paste in the personal care space; and Réal in the food & beverages category.
     

    Also read: Dabur climbs 3% after Q2 results. Here’s what analysts say ahead of concall

    Also read: ITC vs Dabur: Which stock is a better pick in volatile market?

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  • Dabur India acquires 51% stake in Badshah Masala for Rs 587.52 crore 

    Dabur India acquires 51% stake in Badshah Masala for Rs 587.52 crore 

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    FMCG major Dabur India on Wednesday announced that it will acquire a 51 per cent stake in Badshah Masala Private Limited, which is engaged in the business of manufacturing, marketing, and export of ground spices, blended spices, and seasonings. This acquisition is in line with Dabur’s strategic intent to expand its Foods business to Rs 500 crore in 3 years and expand into new adjacent categories, the company said in a statement.

    This also marks Dabur’s entry into the over Rs 25,000 crore branded spices and seasoning market in India.

    Dabur is acquiring a 51 per cent stake in Badshah for Rs 587.52 crore, with the Badshah enterprise being valued at Rs 1,152 crore.

    Announcing the acquisition, Dabur India chairman Mohit Burman said the Indian spices and seasoning category is a large and attractive market, and Badshah Masala is one of the key players in this space. Dabur’s investment in Badshah Masala, he said, will help expand this business and continue to provide unmatched quality products.

    “This acquisition will accelerate our growth strategy as we continue to build our Foods business. We intend to leverage our international market presence to grow this business globally,” Burman added.

    Dabur India Group Director PD Narang said the acquisition is expected to be completed within this fiscal. He as per the agreement, he said, Dabur will acquire the balance 49 per cent stake after 5 years.

    Dabur India CEO Mohit Malhotra said branded spices market in the country is growing at healthy double digits, led by increasing consumption, upgradation from unbranded to branded, and growing preference for regional flavours across states. He said Dabur has an existing Foods portfolio and views ground and blended spices as a good addition to this portfolio.

    “Badshah portfolio will gain from Dabur’s extensive distribution reach. We look forward to unlocking further synergies and market opportunities to capture the full potential of Badshah Masala,” the CEO said.

    Badshah Masala’s Managing Director Hemant Jhaveri said he was delighted to enter into a strategic partnership with Dabur. Joining hands with Dabur, he added, will help drive the future growth potential of Badshah on a stronger trajectory. “This transaction will enable us to accelerate our growth by adding our products to Dabur’s broad portfolio to meet the needs of consumers across geographies,” he added.

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