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Tag: custom version

  • Apple will reportedly use a custom version of Gemini to power the new Siri

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    When Apple introduces its more capable version of Siri in 2026, it increasingly sounds like it’ll have Google to thank. Bloomberg reports that Apple is finalizing plans to use a custom version of Gemini to power the new Siri and plans to pay Google handsomely for the privilege.

    The new Siri will still use some of Apple’s homegrown models, but will also rely on a version of Gemini running on the company’s Private Cloud Compute servers to “handle Siri’s summarizer and planner functions,” Bloomberg writes. Those functions “help the voice assistant synthesize information and decide how to execute complex tasks.” Since using apps on people’s behalf is core to Apple’s pitch for its updated assistant, Gemini appears to be playing a critical role.

    Apple will reportedly pay $1 billion annually to use Google’s technology, a fraction of what Google has reportedly paid the company to make Google Search the default search option on Apple’s devices. The partnership will likely not be advertised, though, and Apple plans to eventually replace Google’s model with its own. Specifically, with “a one trillion parameter cloud-based model that it hopes to have ready for consumer applications as early as next year,” according to Bloomberg.

    Siri can use ChatGPT for specific requests as part of Apple Intelligence, and Gemini was rumored to be added as another AI option in March 2024. After Apple delayed Siri a year later in 2025, though, the need for more substantial help reportedly became necessary. The possibility of Siri being backed by Gemini was first reported in August, when Google was asked to create a version of its model that could run securely on Apple’s servers. The iPhone maker was previously rumored to have explored deals with both Anthropic and OpenAI before that.

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  • Google is selling a version of Gemini for government agencies

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    Google has announced plans to sell a custom version of its Gemini AI models for government agencies. “Gemini for Government” includes access to existing tools like NotebookLM, and “Google-quality enterprise search, video and image generation capabilities.” The AI platform is in direct competition with similar offerings from OpenAI, Anthropic and xAI.

    A big focus of Google’s pitch for Gemini for Government is the idea of automating administrative tasks with AI agents. The company touts pre-built Deep Research and Idea Generation agents that will be available to government agencies from the jump, but anyone who invests in the new AI platform will also get the ability to build custom agents of their own. Gemini for Government will also offer threat protection and data privacy features, and will be compliant with cloud security standards like Sec4 and FedRAMP.

    Google’s offering its AI platform for $0.50 per year for government agencies, with the option to pay more for extra security features. The low price is as much an enticement as it is a jab at OpenAI and Anthropic, who both announced $1 government AI deals in the last few months.

    These attempts to become government AI contractors are happening in the shadow of the AI Action Plan President Donald Trump announced in July. The Trump administration’s stated goal is to spur development, turn AI into an American export and remove “idealogical bias” from AI models, but the specifics of the plan are concerningly open to interpretation. Trump’s proposal asks federal agencies to withhold “AI-related” funding from states with “burdensome” AI regulations. It also directs the Federal Communications Commission to assume a role in regulating AI, placing even more theoretical power in the executive branch.

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    Ian Carlos Campbell

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