ReportWire

Tag: CPG

  • Top 5 CPG Innovation Trends of 2025

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    Every year, our team steps back and looks across the hundreds of products, tests, conversations, retail walks, and consumer moments we touch. There is always a pattern hiding in the noise. Sometimes it’s obvious. Sometimes it shows up quietly and then becomes the only thing anyone talks about a year later.

    2025 was one of those years where the small signals were more revealing than the flashy headlines.

    Innovation didn’t tilt in one direction. It spread out into very specific behaviors, formats, and consumer expectations that kept showing up in multiple categories. That is usually the first sign that a trend is real.

    Here are the five themes our team keeps returning to. Each one has its own shape, but they all point toward the kind of innovation shoppers will reward in 2026.

    1. Micro-occasions became the real battleground

    Innovation used to chase broad needs. Better snacks. Cleaner ingredients. More flavor. Those ideas still matter, but the real action this year happened inside very narrow consumption moments. Tiny slices of the day where shoppers want something oddly specific.

    Evening treats that offer comfort. Midday bites that feel functional but still taste indulgent. Seasonal flavors that capture nostalgia without drifting into gimmicks. Our team watched these micro-occasions become a strategy, not an accident. If a brand could anchor itself to a clear moment, it usually performed better.

    This tells us something important about next year. Brands that define the moment clearly will separate faster, because shoppers don’t think about “snacks” or “treats” anymore. They think about what they need right now.

    2. Protein kept rising, but shoppers demanded cleaner vehicles

    Protein has been climbing for years, but the shift in 2025 trended more toward the delivery systems. There was a noticeable push toward products that deliver meaningful protein with fewer tradeoffs. Cleaner labels. Better textures. More sustainable formats. Less packaging waste.

    Protein is no longer limited to bars and shakes. It is showing up in pastas, foams, lattes, kids’ snacks, and pantry staples. The message is clear. People want functional benefits woven into the items they already enjoy. They want it to feel natural and balanced, not bolted on.

    Looking to 2026, the expectation will rise again. More thoughtful sourcing. More believable benefits. More formats that feel familiar instead of clinical.

    3. Frozen became the most creative playground in the store

    Our team kept finding innovation wins in frozen. Not big one-off experiments. True, thoughtful expansions that unlocked new occasions. Candy bar novelties. Fruit-forward indulgence. Classic brands stepping into frozen desserts in a way that made perfect sense once you saw it.

    Frozen rewards brands that already have strong emotional equity. The category gives them a way to extend that story without confusing shoppers. It is also a place where retailers seem very willing to support disruptive ideas because frozen lifts the basket and drives repeat trips.

    In 2026, expect frozen to pull in even more brands that want to stretch into new formats without overextending their identity. The category has become a safe place to take creative risks that still feel grounded.

    4. Everyday functional benefits turned into expectations

    This trend was everywhere. Drinks with added protein. Snacks layered with superfoods. Lattes with meaningful nutrition upgrades. Shoppers aren’t chasing miracle claims. They just want small boosts that make daily choices feel more intentional.

    Functional has moved out of the “performance” world and into the mainstream. It showed up in categories that never used to carry added benefits. Families are reading labels differently. Kids are asking for products that feel like upgrades. Even quick on-the-go purchases have shifted toward items that offer a little more than flavor.

    In 2026, functional will become the price of entry in many categories. Brands that ignore this shift will feel stale quickly.

    5. Fan-driven innovation created instant traction

    The most surprising pattern of the year came from collaboration and cocreation. When brands paid attention to what fans were already mixing, posting, or hacking together, the launches hit stronger and spread faster.

    Several high-profile examples proved that shoppers respond when brands formalize something people already love. It creates trust because the demand existed before the product did. Retailers also lean in quickly because the signal is loud and honest.

    Next year, more brands will study these organic behaviors. They will use real consumer creativity as a pathway to faster yeses, cleaner bets, and launches with ready-made momentum.

    What all of this says about 2026

    The biggest theme is clarity. Shoppers reward products that understand the moment, the benefit, the format, and the emotional cue behind the purchase. They reward simplicity with purpose. They also reward brands that innovate without overcomplicating their identity.

    Innovation in 2026 will favor teams that stay close to real behavior. Teams that choose sharper occasions rather than broader claims. Teams that use frozen strategically. Teams that make functional benefits feel natural. Teams that let consumers lead the way when the signal is loud enough.

    At Mission Field, we spend a lot of time helping brands read these signals and translate them into smart, testable ideas. If this year taught us anything, it is that the best innovations didn’t try to reinvent everything. They solved real moments in believable ways.

    2026 will be no different.

    Go inside one interesting founder-led company each day to find out how its strategy works, and what risk factors it faces. Sign up for 1 Smart Business Story from Inc. on Beehiiv.

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    Jonathan Tofel

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  • Supercharge Your Retail and CPG AI Strategy in 2026

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    As a C-suite advisor working closely with retail and consumer packaged goods (CPG) brands, I am seeing a consistent pattern across the industry. Leaders recognize that AI has the power to transform how they forecast demand, manage supply chains, engage consumers, and operate stores and plants. Yet despite high ambition and extensive experimentation, most organizations are not capturing enterprise level value. Many have multiple pilots running, but few have built the operating systems required to scale AI responsibly and profitably. At the same time, AI capabilities are advancing at a pace that outstrips traditional planning and deployment cycles. To win in 2026, retail and CPG companies must shift from fragmented activity to an integrated, disciplined approach that makes AI a core driver of growth, speed, and resilience.

    This shift starts with process intelligence. Real value emerges only when AI is anchored in an accurate understanding of how work happens across manufacturing, distribution, stores, digital platforms, and consumer interactions. Combined with targeted prioritization, workflow redesign, and continuous iteration, process intelligence becomes the backbone of an AI strategy that consistently delivers measurable outcomes. The following four box framework reflects the highest performing organizations’ practices and provides a clear roadmap for retail and CPG leaders ready to accelerate impact.

    Box one: Map operational truth with process intelligence

    Across retail and CPG operations, work rarely flows as designed. Stores follow multiple replenishment patterns depending on staffing. Plants exhibit microvariations in setup and changeover that suppress throughput. Digital channels contain subtle breaks that increase abandonment and returns. Supply chains absorb friction in ways that leaders cannot easily see. Process intelligence reveals these realities by reconstructing actual workflows, highlighting variation, bottlenecks, and inefficiencies.

    This visibility is essential because the companies capturing the greatest AI returns are those that redesign workflows during deployment. They cannot redesign without understanding the truth. Process intelligence shows precisely where AI should intervene and what must change for AI to succeed. Examples include identifying that most out-of-stocks originate from backroom accuracy issues rather than forecasting, discovering that promotional execution varies significantly by retail partner, or uncovering that production delays stem from a pattern of short stoppages overlooked in manual reporting.

    With this fact base, leaders can move beyond assumptions and direct AI investment toward the highest leverage points.

    Box two: Prioritize AI where margin, growth, and friction collide

    The most common mistake retail and CPG leaders make is spreading AI efforts too thin. High performers take the opposite approach. They identify where AI can most meaningfully shape margins, growth, and consumer experience, then channel resources into those opportunities. A structured intake and evaluation model ensures that the best ideas rise to the top based on economic potential and feasibility, rather than enthusiasm alone.

    For retailers, high value opportunities often include demand forecasting, allocation, replenishment, labor optimization, personalization, and service automation. For CPG companies, predictive maintenance, inventory planning, trade optimization, supply chain synchronization, and accelerated insights generation offer the strongest returns.

    A disciplined prioritization framework evaluates impact. It also evaluates feasibility and data readiness, in addition to reuse potential. This prevents wasted energy and ensures AI is deployed where it can reshape performance. Examples include targeting AI toward rework loops in retail contact centers, applying machine learning to optimize trade spend effectiveness, or using predictive models to reduce factory downtime. This focus ensures that AI investments meaningfully influence financial and competitive outcomes.

    Box three: Redesign workflows to embed AI, not sit alongside it

    AI only creates lasting value when it is woven into the flow of work. Retail and CPG companies must redesign processes so AI informs or automates key decisions and employees know how to collaborate with these systems. Workflow redesign transforms AI from a tool into a capability.

    In retail, this might include closed loop replenishment systems that link shelf scanning, automated ordering, and dynamic labor scheduling. In customer experience, AI might be embedded directly into omnichannel journeys to improve guidance. It could be used to reduce returns and accelerate resolution. In CPG operations, predictive quality and yield models may be integrated into line operations, while agent-based systems support procurement, logistics, and planning teams.

    Workflow redesign also requires data consistency, clear decision rights, and ongoing human oversight. Employees must understand how to supervise AI and refine its outputs. When workflows are redesigned, AI drives speed, accuracy, and consistency while unlocking new capacity for higher value work.

    Box four: Build continuous governance, measurement, and iteration

    Retail and CPG operate in highly dynamic environments shaped by promotions, seasonality, supply volatility, and shifting consumer sentiment. AI systems must be equally dynamic. Continuous evaluation and strong governance are needed, while rapidly iterating to ensure that AI remains accurate and effective.

    Leaders must establish governance structures that clarify decision rights, protect data, and accelerate approvals. They must define clear performance indicators such as grounding accuracy, reliability, response time, cost efficiency, and business impact. AI systems should be monitored continuously to detect drift and unexpected behavior. They also monitor performance degradation.

    Iteration closes the loop. Retailers may retrain demand models weekly to capture new patterns, refine pricing recommendations when overrides reveal model gaps, or adjust customer service workflows based on real world usage. CPG brands may refine predictive maintenance models based on emerging line performance or recalibrate trade algorithms based on retailer specific dynamics.

    2026 and beyond

    In my role, I see unmistakable momentum paired with equally significant risk. AI is poised to redefine the future of both sectors, yet only the organizations that establish the operating systems required for scale will capture its full value. Process intelligence provides the clarity needed to understand how work truly happens. Rigorous prioritization ensures that investment flows to the opportunities with the greatest strategic return. Workflow redesign creates the structural conditions for AI to operate effectively in that workflow. Continuous iteration enables systems and teams to adapt as markets and operations evolve. Together, these capabilities form a disciplined, enterprise ready AI strategy capable of delivering durable competitive advantage.

    Go inside one interesting founder-led company each day to find out how its strategy works, and what risk factors it faces. Sign up for 1 Smart Business Story from Inc. on Beehiiv.

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    Charisma Glassman

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  • The Gray Area of Innovation Tests

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    Walk into any big-box store on a Saturday afternoon and you’ll see what no virtual shelf test can simulate: Busy aisles, carts weaving, tons of promotional shelf noise, out of stock items, and shoppers making split-second choices.

    This chaotic environment is the reality of consumer packaged goods (CPG)—and it’s also where innovation meets its proving ground.

    At Mission Field, we’ve tested innovations using both sides of the spectrum, from virtual shelves and AI-driven simulations to actual “retail labs” in places like Walmart, Kroger, and Alberton’s.

    What have we learned?

    That conceptual shelf testing is good because it’s quick and affordable, but there’s a tradeoff because it often produces incorrect results. Our 425+ tests of in-store innovation have proven that.

    The rise of virtual testing

    There’s no denying that advanced virtual shelf testing platforms have reshaped early-stage innovation. They let you test language like “protein-rich” versus “high-protein” in hours to days. You can A/B test communications hierarchy, colors, or callouts before investing a dollar in the nuts and bolts of manufacturing.

    For large CPGs with access to an embarrassment of riches using multiple viable design approaches, that ability to quickly narrow down options matters. It keeps iteration lean, empowers brand teams to “fail faster,” and lets data drive creative decisions.

    But when you’re planning a brick-and-mortar launch, that virtual efficiency can only take you so far. Eventually you need to make it real.

    What the aisle teaches you that a screen can’t

    Nothing compares to putting your product on shelves in actual stores complete with competing SKUs, actual store lighting, and busy shopper traffic. We’ve learned things no digital heatmap could tell us: which claims disappeared under glare, which colors got lost in a crowded set, and which strategies literally stopped people in their tracks.

    We don’t see virtual and physical testing as competing approaches. They’re complementary.

    Go virtual when:

    • You need to narrow big swings in design, messaging, or claims.
    • You need to identify your top-performing options among many choices.
    • You’re early in development and still defining your brand language.

    Go physical when:

    • You need validation to mitigate the risk of a large organizational bet.
    • You require behavioral knowledge because past insight efforts didn’t deliver success.   
    • You seek to optimize the opportunity prior to a launch to maximize its potential.
    • You want one comprehensive model that can bundle seven studies into one.

    Even a DIY mockup—printed and taped or stickered onto a package—can reveal insights that save you time and money later. It doesn’t need to be perfect. It just needs to be real.

    Myth busting: What big brands are rethinking

    Let’s bust some testing myths.

    Myth 1: Physical testing is too expensive.

    Not anymore. You can get mockups made or just go to your local print shop and create labels with the right finish. Adhere them onto bottles/cartons and run rapid A/B tests in a retail set for a fraction of what a production round used to cost.

    Myth 2: It takes too long.

    The truth: Testing in the real world can accelerate learning. Instead of waiting weeks to create the virtual shelf for simulated feedback, you can see how shoppers react in stores within days. Teams come away with conviction—and that speeds up internal approvals.

    Myth 3: You need experts for every step.

    Expert partners help, of course. But you can do a lot more than you think on your own. Train your gut. Every time you walk the aisle, you sharpen your intuition about how products perform under pressure. That experience compounds.

    Virtual shelf testing is a gift to modern CPG teams. It’s fast, affordable, and incredibly useful, when used in the right stage of development. But innovation still lives and dies in the physical aisle.

    The best strategies use both: digital speed and real-world empathy.

    In the end, your main goal is to earn a shopper’s attention, and their trust.

    The final deadline for the 2026 Inc. Regionals Awards is Friday, December 12, at 11:59 p.m. PT. Apply now.

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    Jonathan Tofel

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  • Co-Manufacturing Helps Reshape the CPG Landscape

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    For large consumer packaged goods (CPG) companies considering commercializing an innovation, the instinct is to look inward first. You have your own plants where you want to utilize capacity, long-standing supplier relationships, and decades of experience producing at scale.

    When a new product idea surfaces, it feels natural to route it through the existing system.

    While most CPG companies have built their facilities for efficiency and volume, they may not be as optimal for innovation and experimentation. And your network, while strong, is usually deep in certain categories and thin or nonexistent in others.

    You may know every large player in extrusion and co-extrusion, but no one who knows how to make a horizontal multi-layered product. That’s where co-manufacturing (co-man) searches come in.

    A co-man is a third-party partner that produces products on behalf of a brand—offering specialized expertise, flexible capacity, and speed that internal plants often can’t provide.

    They fill the gaps your network simply can’t solve.

    Why it matters to big CPGs

    Most global players already work with co-mans—but usually only the biggest ones built for massive runs. That creates a bottleneck. The pool of new viable partners is small, and those plants aren’t designed for the kind of flexibility or agility that innovation demands.

    That’s where smaller co-mans shine. They may never produce your national launch, but they’re the flexible, adaptable partners who help validate new ideas and opportunities. Their ability to handle small runs of unique and differentiated innovations gives R&D and innovation teams the space to test, optimize, and validate before scaling.

    Smaller co-mans also tend to be early adopters of new production technologies. They work with emerging brands to prove novel approaches, from packaging to processing. Once those methods are validated with an exciting, high-growth startup, the larger manufacturers begin to adopt them.

    By overlooking smaller partners, big CPGs risk missing out on the very innovations that could unlock future growth.

    The hidden challenges

    Hurdles for large companies with billion-dollar brands look different than for smaller emerging manufacturers. One of the most common pain points is volume. Big CPGs’ internal plants are designed for quality and efficiency at scale, which makes them poorly suited for micro-runs.

    Network limitations also create barriers. Big CPG supply chain teams know their category cold. They may have relationships that run deep in bars, baking, or breakfast food, but when the business wants to branch into a new space—say plant-based protein or functional drinks—those core embedded contacts may not have the right expertise.

    Building new networks from scratch takes time that innovation pipelines don’t have.

    Sourcing adds another layer of complexity. Specialty ingredients, unique packaging formats, or sustainable materials take time, money, and energy to find, especially without existing supplier ties. Even with strong procurement teams, big companies often discover that their infrastructure isn’t designed to move quickly in unfamiliar territory.

    Finally, there’s the inertia challenge. Large organizations have the budgets and people to pursue innovation, but carefully honed internal processes can slow the work. Layers of approvals, risk assessments, and capital planning designed to protect the organization can make it difficult to move at the pace that retailers and consumers expect.

    Smaller co-mans are built to flex into the spaces where internal systems aren’t optimal, while also providing agility and connections.

    How to approach the search

    When large CPGs look outside, three practices separate the successful partnerships from the costly detours:

    • Design an “innovation testing” criteria that smaller co-mans can meet—something that doesn’t require all the standards of a national launch. Keep it flexible and adaptable.
    • Think short-term experiments, not forever relationships. Smaller co-mans don’t want to work through 100-page legal contracts for a one-time run. The same goes for quality assurance needs. Scale back expectations to what’s truly required for them—and you—to be successful.
    • Pay for effort, not just throughput. Rethink the scaled production requirement of high volume and efficiency, and instead value the time and effort invested—regardless of total output.

    Just like your plants are built for scale, chances are your supply chain teams are also running at full capacity. Searching for the proverbial needle in a haystack co-man is often not the best use of their time.

    Final thoughts

    The largest CPG companies in the world have built systems that are the envy of the rest of the industry. Their scale, efficiency, and reach keep products on shelves across continents at higher margins.

    But those same systems aren’t optimized for everything.

    When it comes to testing new ideas, entering unfamiliar categories, or producing in small volumes, the machinery of big plants works against you.

    Co-man searches provide a release valve. They give innovation teams options when the corporate engine has too much forward momentum in core categories to explore a quick pivot. They connect companies to specialized expertise, flexible capacity, and networks that don’t exist inside the organization. And they turn test-market ambitions into something real, fast.

    In a market that rewards speed and precision, the companies that thrive are the ones that know how to supplement their strengths. They don’t rely on infrastructure alone. They look outward, find the right partners, and use those relationships to keep their pipelines moving and their edge sharp.

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    Jonathan Tofel

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  • The Honest Kitchen Rounds Out Their Executive Leadership Team With New CEO, Will Lisman

    The Honest Kitchen Rounds Out Their Executive Leadership Team With New CEO, Will Lisman

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    SAN DIEGO, October 6, 2023 (Newswire.com)
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    The Honest Kitchen, the leading human grade pet food company, announced today that consumer packaged goods industry veteran, Will Lisman, has joined the company as its Chief Executive Officer, effective immediately.

    Will has an accomplished track record of driving growth and transformation in leadership positions at iconic consumer companies and brands. He previously served as the President and Chief Commercial Officer of HumanCo, a mission-driven company that invests in and builds brands focused on healthy living. Will also held key leadership roles at Amplify Snack Brands and The Hershey Company. He joins an accomplished management team that includes Chief Revenue Officer Mike Steck, Chief Financial Officer Mike Albano, Chief Operations Officer Steve Calderone, and Chief Marketing Officer Miki Dosen.

    “I am thrilled to be joining The Honest Kitchen at such an exciting time in the company’s history,” said Lisman. “I have long admired the brand’s commitment to using only the highest-quality ingredients and its dedication to the health and well-being of pets. I look forward to working with the team to build on an already exciting trajectory and take the company and brand to new heights.”

    The Honest Kitchen is continuing to experience significant growth across all channels and has recently completed an exciting expansion of its Topeka, KS Whole Food Clusters production facility. The company has also relocated to new corporate offices in San Diego’s Mission Valley and successfully completed the process to become a Certified B Corporation, which cements its commitment to uphold environmental, social and governance values as it continues to grow and evolve.

    “We underwent an extensive and uncompromising process this year to find the perfect CEO for the company,” commented Lucy Postins, The Honest Kitchen’s Founder and Chief Integrity Officer. “In Will, we’ve found someone who not only possesses the essential human-food know-how and overarching business acumen to lead us into the future, but also someone with humility, and sensitivity towards people and culture, as well as an innate love of pets. We’re thrilled to have him as part of the team and can’t wait to work alongside him as The Honest Kitchen embarks on this next exciting chapter.” 

    About The Honest Kitchen 

    The Honest Kitchen was founded by Lucy Postins in 2002 with a mission to help as many pets as possible get on the road to good health through good food. They produce a full line of human-grade, complete and balanced foods for pets including dry, dehydrated and wet foods as well as treats, toppers, hydration boosters and digestive supplements. The Honest Kitchen was the first-ever human-grade pet food, meaning the finished product meets human-food production standards (unlike conventional pet food, which is feed grade). Each Honest Kitchen product is made with uncompromising quality and safety standards. Please visit www.thehonestkitchen.com. 

    Source: The Honest Kitchen

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  • Gayo Azul® Announces New Cotija Cheese to Be Added to Lineup

    Gayo Azul® Announces New Cotija Cheese to Be Added to Lineup

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    Press Release
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    Mar 8, 2022


    PARAMUS, N.J., March 8, 2022 (Newswire.com)
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    Gayo Azul®, the famous Caribbean Hispanic cheesemakers with a Dutch influence, announces the release of a Gayo Azul Cotija cheese, joining its existing product line. With a current assortment of cheeses, Gayo Azul aims to expand the versatility of its flavor further with the new Cotija, offering a sharp, slightly salty flavored cheese with a firm, crumbly texture—perfect for enhancing any Hispanic dish.

    Gayo Azul is a Caribbean brand with a strong Dutch influence and a rich history dating back to the 1950s. Dutch cheeses gained quick popularity in the Caribbean due to their ability to retain freshness without the need for refrigeration. Seeing the demand for such cheeses, Gayo Azul began creating their own. Starting as a small company in the Caribbean, Gayo Azul entered the U.S. market in the 1960s and has been growing across the country ever since. Drawing on the rich heritage of both Dutch and Hispanic cheesemaking, Gayo Azul emphasizes authentic flavor and premium quality above all else. The brand is a multi-generational kitchen staple, recognizable by its Blue Rooster logo—Blue Rooster being the English translation of Gayo Azul. The famous Blue Rooster has come to be known as a symbol of outstanding quality cheeses by the community.

    The new Gayo Azul Cotija is sure to satisfy fans of cheese and Hispanic dishes alike, adding a sharp, slightly salty flavor and a crumbly texture to a variety of dishes. Cotija is a Mexican-style aged, fresh cow’s milk cheese named after Cotija, Mexico. Cotija cheese is a perfect topping for enhancing any dish, such as street corn, enchiladas, tacos, sandwiches, and more. Gayo Azul Cotija cheese is available exclusively in wedge form.

    Gayo Azul products can be found at local grocers throughout the Northeast and Southeast, including BJ’s Wholesale, Fresco Y Mas, Key Foods, Market Basket, Presidente, Publix, Sedano’s, and Winn Dixie Supermarkets, as well as Walmart Supercenters. 

    The uses for Gayo Azul Cotija cheese include:

    • Street Corn — also known as Elote, or Grilled Mexican Street Corn; this dish is made by covering corn on the cob with lime juice, mayonnaise, chili powder, and Gayo Azul® Cotija cheese.
    • Enchiladas — enhance by sprinkling crumbles of Gayo Azul Cotija cheese over the tortillas minutes before removing them from the oven.
    • Tacos — add flavor and texture by using Gayo Azul Cotija cheese instead of shredded cheese for an authentic touch.
    • And so much more.

    In addition to the new Cotija cheese, Gayo Azul also offers a variety of products, including Dutch cheeses like Gouda, Edam, and European Swiss, and fresh Queso Blanco Queso Para Frier, all available in convenient sizes.

    For more information on Gayo Azul and its products, to find where it’s available, and to discover new recipe ideas, visit www.gayoazul.com or follow them on Facebook (@gayoazulcheese) and Instagram (@gayo_azul_cheese).

    Media Contact:
    Hayden Hammerling
    973.405.4600
    hayden@bendergrouppr.com

    Source: Gayo Azul

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  • New Products That Make Passover Perfect

    New Products That Make Passover Perfect

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    Press Release
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    Feb 28, 2022


    BAYONNE, N.J., February 28, 2022 (Newswire.com)
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    As we begin a brand-new year in 2022, Kayco announces an exciting lineup of both traditional and innovative Kosher-for-Passover products for you and your loved ones to enjoy! Passover (Pesach in Hebrew), one of the most beloved holidays in the Jewish calendar commemorating the exodus of the Israelites from slavery in Egypt, begins at sundown on April 15th and lasts through sundown on April 23, 2022; Kayco, the most trusted name in quality Kosher products, expands their Kosher-for-Passover offerings just in time for the celebrations. 

    The leading Kosher food distributor in America, Kayco prides itself in offering the top names in Kosher products, with brands like Manischewitz; Gefen; Heaven & Earth; and Tuscanini. Keeping a sharp eye on consumer trends as we enter 2022, Kayco has built its most impressive portfolio of Passover products yet, with trending innovations, unique products, and expansions of traditional Passover items in breathtaking new packaging. 

    New for Passover 2022 from Kayco

    From Manischewitz, the new Passover offerings are sure to tantalize the tastebuds. Highlights include a better-for-you update to the traditional horseradish (white and beet); Gluten-Free Wafers; a delicious new variety of Chocolate Covered Matzo, available also in Gluten-Free (Chocolate Mint, Dark Chocolate, Milk Chocolate, and White Chocolate); and Potato Chips (Salted, Unsalted, and Rippled). 

    Imported from Italy, the Tuscanini brand offers up such new Kosher-for-Passover offerings as Freshly Squeezed Lemon Juice, made from 100% Sicilian Lemons; Tuscanini Tomato Paste in an easy-to-squeeze tube; Peeled Tomatoes, Diced Tomatoes, Whole Cherry Tomatoes, and Crushed Tomatoes, all made with Puglia tomatoes for an acidic potency; spicy, jarred Calabrian peppers in oil; and Premium Cooking Wine made of Rosso Toscano and White Muscat Grapes to take your cooking to the next level.

    To satisfy your sweet tooth this Passover and all-year round, Heaven & Earth launches some fun, delicious, and better-for-you products for the whole family to enjoy. The first and only sugar free chocolate bars for Passover, Heaven & Earth offers brand-new No Sugar Added Dark Chocolate with 70% Cocoa Solids; No Sugar Added Milk Chocolate; and No Sugar Added Milk Chocolate with Hazelnuts. In addition, Heaven & Earth also has a new line of Taffy Ropes as awesome Passover goodies, made with natural flavors and colors in such flavors as Watermelon, Fruit Punch, Blue Raspberry Toffee, Tropical Coconut Pineapple, and Chocolate Mint Taffy Ropes. 

    “Passover is one of the most widely celebrated Jewish holidays, with food playing a prominent role in the celebration,” says Shani Seidman, CMO of Kayco. “During the holiday, no bread or leavened grain can be eaten, so Passover food has special certification. Kayco is proud to offer the most robust portfolio of Kosher-for-Passover products that blend the traditional with the innovative.”

    For more information on Kayco Kosher Foods, go to www.kayco.com. For information on Passover recipes, chef suggestions, and everything else Kosher-related, check out www.kosher.com. 

    Media Contact:
    Hayden Hammerling
    973.405.4600
    hayden@bendergrouppr.com

    Source: Kayco

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